The Term “Energy Drinks” Refers to Beverages That Contain Caffeine In
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Fruits & Greens Energy Drink
Fruits & Greens Energy Drink Daily Drink with the Antioxidant Power of 20+ Servings of Fruits and Vegetables of these stimulant drinks has in the U.S. population. Fruits DESCRIPTION and Greens Energy Drink is the perfect alternative for the Fruits and Greens Energy Drink is an easy-to-mix, great individual seeking a high level nutritional energy burst rather tasting, nutrient-rich superfood formula with whole food than overt stimulation. concentrates designed to provide synergistic phytonutrient nutrition. Fruits and Greens provides a super blend of 100% INDICATIONS natural fruit and vegetable extracts, vitamins, enzymes, and Fruits and Greens Energy Drink may be a useful dietary symbiotic intestinal flora, and includes antioxidants, lignans, supplement for individuals seeking to increase their daily and phytonutrients. consumption of healthy fruits and vegetables and to obtain the energy benefits and health advantages from such consumption. FUNCTIONS Research has demonstrated that while most Americans have FORMULA (WW #10351) a real need to increase their daily intake of healthy fruits and 1 Scoop Contains: vegetables, most Americans find consuming that much whole, Calories ........................................................................38 healthy food to be a challenge. Fruits and Greens Energy Total Carbohydrate .................................................. 9 gm Drink is a state-of-the art, great tasting greens and superfood Dietary Fiber ........................................................ 0.5 gm drink mix that helps -
BRAIN on Drugs 101 GATEWAY
BRAIN on DRUGs 101 GATEWAY. TRENDS . Markeng Recognion 2012 1 LT. Ed Moses, Rered 1 Ojecves • Recite number one cancer killer of women {#6 CDC source on slide} • List the three main areas of the brain in order of alcohol impairment {#36 Dr. John Duncan OK U • Idenfy the age of brain maturity {#37 Dr. Daniel Amen of www.amenclinics.com} 2 Target Markeng….Children 3 Our Children Targeted Parents Unaware In the lile world in which children have their existence, whosoever brings them up, there is nothing so finely perceived and so finely felt, as injusce. Charles Dickens 4 More Women Die every year due to Lung Cancer than Breast Cancer *2007 70,880 women died from Lung Cancer, while 40,460 women died from Breast Cancer. *Estimated by American Cancer Society 5 Smoking Rate vs. Cancer Rate About 24yrs #1 7th 6 7 8 Success trends cause Markeng Change Internal Medicine News 11/1/06 Cigaree Nicone Levels Increase 10% in 6 Years . Reports Commissioner Paul J. Cote Jr., of Massachuses Dept. of Public Health one of only 3 states that require tobacco co. to report yearly nicone yields 9 9 ‘07 Camel Ads • Pink Camels for Girls? 10 10 And the latest… VIRGINIA SLIMS “PURSE PACKS” 11 Camel Exoc Blends A few years ago, R.J. Reynolds introduced Camel Exotic Blends in a range of flavors, featuring unusual packaging that was bright and alluring. In 2006, RJR pulled this line of flavored cigarettes after signing a settlement with 39 state AG’s to stop marketing flavored cigarettes. -
ENERGY DRINK Buyer’S Guide 2007
ENERGY DRINK buyer’s guide 2007 DIGITAL EDITION SPONSORED BY: OZ OZ3UGAR&REE OZ OZ3UGAR&REE ,ITER ,ITER3UGAR&REE -ANUFACTUREDFOR#OTT"EVERAGES53! !$IVISIONOF#OTT"EVERAGES)NC4AMPA &, !FTERSHOCKISATRADEMARKOF#OTT"EVERAGES)NC 777!&4%23(/#+%.%2'9#/- ENERGY DRINK buyer’s guide 2007 OVER 150 BRANDS COMPLETE LISTINGS FOR Introduction ADVERTISING EDITORIAL 1123 Broadway 1 Mifflin Place The BEVNET 2007 Energy Drink Buyer’s Guide is a comprehensive compilation Suite 301 Suite 300 showcasing the energy drink brands currently available for sale in the United States. New York, NY Cambridge, MA While we have added some new tweaks to this year’s edition, the layout is similar to 10010 02138 our 2006 offering, where brands are listed alphabetically. The guide is intended to ph. 212-647-0501 ph. 617-715-9670 give beverage buyers and retailers the ability to navigate through the category and fax 212-647-0565 fax 617-715-9671 make the tough purchasing decisions that they believe will satisfy their customers’ preferences. To that end, we’ve also included updated sales numbers for the past PUBLISHER year indicating overall sales, hot new brands, and fast-moving SKUs. Our “MIA” page Barry J. Nathanson in the back is for those few brands we once knew but have gone missing. We don’t [email protected] know if they’re done for, if they’re lost, or if they just can’t communicate anymore. EDITORIAL DIRECTOR John Craven In 2006, as in 2005, niche-marketed energy brands targeting specific consumer [email protected] interests or demographics continue to expand. All-natural and organic, ethnic, EDITOR urban or hip-hop themed, female- or male-focused, sports-oriented, workout Jeffrey Klineman “fat-burners,” so-called aphrodisiacs and love drinks, as well as those risqué brand [email protected] names aimed to garner notoriety in the media encompass many of the offerings ASSOCIATE PUBLISHER within the guide. -
Analysis of the Effects of Three Commercially Available Supplements on Performance, Exercise Induced Changes and Bio-Markers in Recreationally Trained Young Males
Analysis of the effects of three commercially available supplements on performance, exercise induced changes and bio-markers in recreationally trained young males Robert Cooper A thesis is submitted in partial fulfilment of the requirements of the University of Greenwich for the Degree of Doctor of Philosophy This research programme was carried out in collaboration with GlaxoSmithKline Maxinutrition division December 2013 School of Science University of Greenwich, Medway Campus Chatham Maritime, Kent ME4 4TB, UK i DECLARATION “I certify that this work has not been accepted in substance for any degree, and is not concurrently being submitted for any degree other than that of Doctor of Philosophy being studied at the University of Greenwich. I also declare that this work is the result of my own investigations except where otherwise identified by references and that I have not plagiarised the work of others”. Signed Date Mr Robert Cooper (Candidate) …………………………………………………………………………………………………………………………… PhD Supervisors Signed Date Dr Fernando Naclerio (1st supervisor) Signed Date Dr Mark Goss-Sampson (2nd supervisor) ii ACKNOWLEDGEMENTS Thank you to my supervisory team, Dr Fernando Naclerio, Dr Mark Goss Sampson and Dr Judith Allgrove for their support and guidance throughout my PhD. Particular thanks to Dr Fernando Naclerio for his tireless efforts, guidance and support in developing the research and my own research and communication skills. Thank you to Dr Eneko Larumbe Zabala for the statistics support. I would like to take this opportunity to thank my wonderful mother and sister who continue to give me the support and drive to succeed. Also on a personal level thank you to my amazing fiancée, Jennie Swift. -
Update on Emergency Department Visits Involving Energy Drinks: a Continuing Public Health Concern January 10, 2013
January 10, 2013 Update on Emergency Department Visits Involving Energy Drinks: A Continuing Public Health Concern Energy drinks are flavored beverages containing high amounts of caffeine and typically other additives, such as vitamins, taurine, IN BRIEF herbal supplements, creatine, sugars, and guarana, a plant product containing concentrated caffeine. These drinks are sold in cans and X The number of emergency bottles and are readily available in grocery stores, vending machines, department (ED) visits convenience stores, and bars and other venues where alcohol is sold. involving energy drinks These beverages provide high doses of caffeine that stimulate the doubled from 10,068 visits in central nervous system and cardiovascular system. The total amount 2007 to 20,783 visits in 2011 of caffeine in a can or bottle of an energy drink varies from about 80 X Among energy drink-related to more than 500 milligrams (mg), compared with about 100 mg in a 1 ED visits, there were more 5-ounce cup of coffee or 50 mg in a 12-ounce cola. Research suggests male patients than female that certain additives may compound the stimulant effects of caffeine. patients; visits doubled from Some types of energy drinks may also contain alcohol, producing 2007 to 2011 for both male a hazardous combination; however, this report focuses only on the and female patients dangerous effects of energy drinks that do not have alcohol. X In each year from 2007 to Although consumed by a range of age groups, energy drinks were 2011, there were more patients originally marketed -
Energy Drinks: an Assessment of the Potential Health Risks in the Canadian Context
! ARTICLE International Food Risk Analysis Journal Energy Drinks: An Assessment of the Potential Health Risks in the Canadian Context Regular Paper Joel Rotstein1, Jennifer Barber1, Carl Strowbridge1, Stephen Hayward1, Rong Huang1 and Samuel Benrejeb Godefroy1,* 1 Food Directorate, Health Products and Food Branch, Health Canada, Canada * Corresponding author E-mail: [email protected] ȱ Received 12 February 2013; Accepted 3 June 2013 DOI: 10.5772/56723 © 2013 Rotstein et al.; licensee InTech. This is an open access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Abstractȱ Theȱ purposeȱ ofȱ thisȱ documentȱ isȱ toȱ developȱ aȱ caffeine.ȱInȱaddition,ȱtheȱhealthȱeffectsȱofȱexcessiveȱintakeȱ healthȱriskȱassessmentȱonȱenergyȱdrinks,ȱbasedȱonȱhealthȱ ofȱ taurineȱ andȱ glucuronolactoneȱ areȱ alsoȱ unknown.ȱ Theȱ hazardȱ andȱ exposureȱ assessmentsȱ whenȱ consumedȱ asȱ aȱ healthȱhazardȱassessmentȱconcludedȱthatȱtheȱgeneralȱadultȱ foodȱinȱCanada.ȱInȱthisȱdocument,ȱaȱtypicalȱenergyȱdrinkȱ populationȱ couldȱ safelyȱ consumeȱ 2ȱ servingsȱ ofȱ aȱ typicalȱ isȱ exemplifiedȱ byȱ theȱ productȱ knownȱ asȱ Redȱ Bull,ȱ energyȱ drinkȱ perȱ day,ȱ withȱ noȱ healthȱ consequences.ȱ Thisȱ whereȱ aȱ singleȱ canȱ servingȱ ofȱ 250ȱ mlȱ containsȱ 80ȱ mgȱ ofȱ conclusionȱ wasȱ basedȱ onȱ theȱ safetyȱ ofȱ theȱ nonȬcaffeineȱ caffeine,ȱ1000ȱmgȱofȱtaurine,ȱ600ȱmgȱofȱglucuronolactoneȱ -
5-Hour ENERGY® and Caffeine
From: Clark, Charity <[email protected]> Sent: Wednesday, August 14, 2019 2:15 PM To: Iris Lewis <[email protected]> Subject: RE: Five Hour Energy lawsuit Hi, Iris, The original complaint is attached. Thanks, Charity T I STATE OF VERMONT SUPERIOR COURT WASHINGTONUNIT., ,. - I 2 l. ·~ - l I - STATE OF VERMONT, ) ) Plaintiff, ) ) v. ) CIVIL DIVISON ) Docket No. 4~ "?:> ~J- /Lf ~ftl &) ) LIVING ESSENTIALS, LLC, and ) INNOVATION VENTURES, LLC, ) ) Defendants. ) CONSUMER PROTECTION COMPLAINT Introduction The Vermont Attorney General brings this suit against Living Essentials, LLC and l1U1ovation Ventures, LLC for violations of Vermont's Consumer Protection Act. Defendants have violated the Vermont Consumer Protection Act by making deceptive promotional claims about their 5-hour ENERGY® products, for which the Attorney General seeks civil penalties, injunctive relief, restitution, disgorgement, fees and costs, and other appropriate relief. I. PARTIES, JURISDICTION AND RELATED MATTERS A. Defendants 1. Defendant Living Essentials, LLC ("LE") is a privately-held limited Office of the ATTORNEY GENERAL liability company organized and existing under the laws of the State of Michigan ,,vith 109 State Street Montpelier, VT 05609 its principal place of business at 38955 Hills Tech Dr., Farmington Hills, MI 48331.-LE --markets ·energy-supplements to wholesale dealers and Tetail markets in the United - States. LE manufactured, marketed, distributed, advertised and sold 5-hour ENERGY® at all times relevant hereto. LE is a wholly-owned subsidiary oflnnovation Ventures, LLC. 2. Defendant Innovation Ventures, LLC ("IV") is a privately held limited liability company organized and existing under the laws of the State of Michigan, with its principal place of business at 38955 Hills Tech Dr., Farmington Hills, MI 48331. -
Quantitative Estimation of the Caffeine Content in Some Energy Drinks on the Ghanaian Market
Vol. 10(3), pp. 16-22, May 2018 DOI: 10.5897/IJNAM2018.0236 Article Number: 3B4D56A57209 ISSN 2141-2332 Copyright © 2018 International Journal of Nutrition and Author(s) retain the copyright of this article http://www.academicjournals.org/IJNAM Metabolism Full Length Research Paper Quantitative estimation of the caffeine content in some energy drinks on the Ghanaian market Michael Worlako Klu1*, David Ntinagyei Mintah1, Bright Selorm Addy2, John Antwi Apenteng3 and Gloria Obeng1 1Department of Medicinal Chemistry and Pharmacognosy, School of Pharmacy, Central University, P. O. Box 2305, Tema, Ghana 2Department of Pharmacology and Toxicology, School of Pharmacy, Central University, P. O. Box 2305, Tema, Ghana. 3Department of Pharmaceutics, School of Pharmacy, Central University, P. O. Box 2305, Tema, Ghana. Received 24 April, 2018; Accepted 17 May, 2018 The consumption patterns of energy drinks in the Tema Municipality of the Greater-Accra region of Ghana were investigated via a cross sectional survey and the caffeine contents of these energy drinks were determined by iodimetry. The survey showed that more males than females consume energy drinks. Five types of energy drinks; Lucozade (LU), Rush (RU), Red Bull (RB), Five Star (FS) and Monster (MT) were revealed. MT was not available on the market at the time of the survey. RU was the most consumed whereas RB was the least consumed. LU had a higher consumption rate than FS. The energy drinks were normally taken for enhanced performance. The caffeine contents of the various brands of energy drinks were as follows: LU- 0.192 mg/ml, RU- 0.245 mg/ml, FS- 0.139 mg/ml and RB- 0.089 mg/ml. -
Sheet1 Page 1 Name of Drink Caffeine (Mg) 5 Hour Energy 60
Sheet1 Name of drink Size (mL) Caffeine (mg) 5 Hour Energy 60 Equivalent of a cup of coffee Amp Energy (Original) 710 213 Amp Energy (Original) 473 143 Amp Energy Overdrive 473 142 Amp Energy Re-Ignite 473 158 Amp Energy Traction 473 158 Bawls Guarana 473 103 Bawls Guarana Cherry 473 100 Bawls Guarana G33K B33R 296 80 Bawls Guaranexx Sugar Free 473 103 Beaver Buzz Black Currant Energy 355 188 Beaver Buzz Citrus Energy 355 188 Beaver Buzz Green Machine Energy 473 200 Big Buzz Chronic Energy 473 200 BooKoo Energy Citrus 710 360 BooKoo Energy Wild Berry 710 360 Cheetah Power Surge Diet 710 None? Frank's Energy Drink 500 160 Frank's Energy Drink Lime 250 80 Frank's Energy Drink Pineapple 250 80 Full Throttle Unleaded 473 141 Hansen's Energy Pro 246 39 Hardcore Energize Bullet Blue Rage 85.7 300 Hype Energy Pro (Special Edition) 355 114 Hype Energy MFP 473 151 Inked Chikara 473 151 Inked Maori 473 151 Jolt Endurance Shot 60 200 Jolt Orange Blast 695 220 Lost (Original) 473 160 Lost Five-O 473 160 Mini Thin Rush (6 Hour) 60 200 Monster (Original) 710 246 Monster Assault 473 164 Monster Energy (Original) 473 170 Monster Khaos 710 225 Monster Khaos 473 150 Monster M-80 473 164 Monster MIXXD 473 Monster Reduced Carb 473 140 NOS (Original) 473 200 NOS (Original)(Bottle) 650 343 NOS Fruit Punch 473 246.35 Premium Green Tea Energy 355 119 Premium Iced Tea Energy 355 102 Premium Pink Energy 355 120 Red Bull 250 80 Red Bull 355 113.6 Page 1 Sheet1 Red Rain 250 80 Rocket Shot 54 50 Rockstar Burner 473 160 Rockstar Burner 710 239 Rockstar Diet 473 160 -
Sugar-Sweetened Beverage Marketing Unveiled
SUGAR-SWEETENED BEVERAGE MARKETING UNVEILED VOLUME 1 VOLUME 2 VOLUME 3 VOLUME 4 THE PRODUCT: A VARIED OFFERING TO RESPOND TO A SEGMENTED MARKET A Multidimensional Approach to Reduce the Appeal of Sugar-Sweetened Beverages This report is a central component of the project entitled “A Multidimensional Approach to Reducing the Appeal of Sugar-Sweetened Beverages (SSBs)” launched by the Association pour la santé publique du Québec (ASPQ) and the Quebec Coalition on Weight-Related Problems (Weight Coalition) as part of the 2010 Innovation Strategy of the Public Health Agency of Canada on the theme of “Achieving Healthier Weights in Canada’s Communities”. This project is based on a major pan-Canadian partnership involving: • the Réseau du sport étudiant du Québec (RSEQ) • the Fédération du sport francophone de l’Alberta (FSFA) • the Social Research and Demonstration Corporation (SRDC) • the Université Laval • the Public Health Association of BC (PHABC) • the Ontario Public Health Association (OPHA) The general aim of the project is to reduce the consumption of sugar-sweetened beverages by changing attitudes toward their use and improving the food environment by making healthy choices easier. To do so, the project takes a three-pronged approach: • The preparation of this report, which offers an analysis of the Canadian sugar-sweetened beverage market and the associated marketing strategies aimed at young people (Weight Coalition/Université Laval); • The dissemination of tools, research, knowledge and campaigns on marketing sugar-sweetened beverages (PHABC/OPHA/Weight Coalition); • The adaptation in Francophone Alberta (FSFA/RSEQ) of the Quebec project Gobes-tu ça?, encouraging young people to develop a more critical view of advertising in this industry. -
Frebini® Energy DRINK Data Sheet 2019
ENTERAL NUTRITION FREBINI® ENERGY DRINK DESCRIPTION SHELF-LIFE A flavoured liquid containing protein (milk), fat (rapeseed 12 months from date of manufacture. oil, MCT), carbohydrate (maltodextrin, sucrose), vitamins, minerals and trace elements. Lactose and gluten free. PACK SIZE 24 x 200ml bottles. PRESENTATION Frebini® Energy Drink is a nutritionally complete, high energy PCRS CODES (1.5kcal/ml) oral nutritional supplement, fibre free. With taurine, Banana 81436 carnitine and inositol. For children aged 1-10 years or 8–30kg body Strawberry 81436 weight. Frebini® Energy Drink is ready to use and presented in a 200ml bottle. Frebini® Energy Drink is available in a choice of 2 INGREDIENTS LIST flavours: Strawberry and Banana. Banana Water, maltodextrin, vegetable oil, milk protein, sucrose, medium CONTRADICTIONS chain triglycerides (MCT), flavourings, emulsifiers (soya lecithin, FOR ENTERAL USE ONLY E471), dipotassium hydrogen phosphate, potassium chloride, NOT SUITABLE WHERE ENTERAL NUTRITION IS NOT PERMITTED sodium citrate, sodium chloride, choline hydrogen tartrate, vit. C, magnesium oxide, myo-inositol, acidity regulator (E524), taurine, NOT SUITABLE FOR INFANTS UNDER ONE YEAR OF AGE OR ADULTS iron sulphate, zinc sulphate, L-carnitine, niacin, vit. E, pantothenic NOT SUITABLE FOR PATIENTS WITH GALACTOSAEMIA acid, manganese chloride, vit. B2, vit. B1, copper sulphate, sodium fluoride, vit. B6, ß-carotene, vit. A, folic acid, potassium iodide, chromium chloride, sodium selenite, sodium molybdate, vit. K , PRECAUTIONS 1 biotin, vit. D , vit. B . MUST ONLY BE USED UNDER MEDICAL SUPERVISION 3 12 ENSURE ADEQUATE FLUID INTAKE Strawberry Water, maltodextrin, rapeseed oil, milk protein, sucrose, medium INDICATIONS FOR USE chain triglycerides (MCT), emulsifiers (soya lecithin, E471), For the dietary management of patients with or at risk of disease flavourings, dipotassium hydrogen phosphate, potassium chloride, related malnutrition, in particular with increased energy needs. -
Bottles and Extras Fall 2006 44
44 Fall 2006 Bottles and Extras Fig. 1 Fig. 2 Fig. 3 Fig. 4 Fig. 5 Fig. 6 Fig. 7 Fig. 8 Fig. 9 Fig. 10 Fig. 11 Fig. 12 Fig. 13 Fig. 14 Fig. 16 Fig. 17 Fig. 18 Fig. 19 Fig. 20 Fig. 21 Fig. 22 Fig. 23 Fig. 24 Fig. 25 Fig. 26 Fig. 27 Fig. 28 Fig. 29 Fig. 30 Fig. 31 Fig. 32 Fig. 33 Fig. 34 Fig. 35 Fig. 36 Fig. 37 Fig. 38 Fig. 39 Fig. 40 Fig. 42 Fig. 43 Fig. 45 Fig. 46 Fig. 47 Fig. 48 Fig. 52 Bottles and Extras March-April 2007 45 nationwide distributor of convenience– and dollar-store merchandise. Rosen couldn’t More Energy Drink Containers figure out why Price Master was not selling coffee. “I realized coffee is too much of a & “Extreme Coffee” competitive market,” Rosen said. “I knew we needed a niche.” Rosen said he found Part Two that niche using his past experience of Continued from the Summer 2006 issue selling YJ Stinger (an energy drink) for By Cecil Munsey Price Master. Rosen discovered a company named Copyright © 2006 “Extreme Coffee.” He arranged for Price Master to make an offer and it bought out INTRODUCTION: According to Gary Hemphill, senior vice president of Extreme Coffee. The product was renamed Beverage Marketing Corp., which analyzes the beverage industry, “The Shock and eventually Rosen bought the energy drink category has been growing fairly consistently for a number of brand from Price Master. years. Sales rose 50 percent at the wholesale level, from $653 million in Rosen confidently believes, “We are 2003 to $980 million in 2004 and is still growing.” Collecting the cans and positioned to be the next Red Bull of bottles used to contain these products is paralleling that 50 percent growth coffee!” in sales at the wholesale level.