The Sydney Olympics: Re-Assessing the Costs
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The Sydney Olympics: Re-assessing the Costs Introduction Contents Amid the pomp and circumstance of the opening ceremonies of the Sydney Olympics, television viewers also saw hand-held signs that said "Let's Party!" And Introduction that is exactly what happened. Australians, who are noted for their exuberance and flare, pulled out all stops to entertain the world for three weeks as they hosted the Ideals or Medals? 2000 Olympics. Ultimately they had plenty of reasons to celebrate, as Australian athletes, cheered on by their compatriots, won 56 medals. Everywhere in Sydney crowds enthusiastically chanted "Aussie, Aussie, Aussie, Oi, Oi, Oi!" And many The Post-Olympic Accounting non-Australians around the world cheered right along with them, revelling in the exploits of the world's top athletes. Television ratings revealed that Canadians avidly followed the Games despite the 12- to 15-hour time difference. However, Sic Transit Gloria many Canadians who tuned in experienced disappointment; Canadian athletes Olympiorum? won only 14 medals, compared with the 22 won in Atlanta in 1996. Performances in sports that Canadian audiences took for granted did not live up to expectations. A Systemic Problem? If not for the appearance of new sports like triathlon or synchronized diving, the results would have even been poorer. The poor showing dismayed many Canadians despite the fact that many of our athletes have suggested that signs of Great Moments in Sydney diminishing success have been there for years. Several prominent Canadian competitors, including kayaker Caroline Brunet and track stars Glenroy Gilbert and An Ongoing Issue Donovan Bailey, say that the complaints and input of athletes have long been ignored by sports program administrators and government departments Athletes in Denial? responsible for developing sport in Canada. But organizational and infrastructure difficulties only explain part of the problem. Under-funding of amateur sport in Canada is the most common complaint. In comparison, Australia, with a population Mass Marketing and the two-thirds that of Canada, has budgeted nearly five times as much money for Olympics athletics. The results appear to be conclusive: spending money enhances a nation's success in international competition. Canadians have now begun the Discussion, Research and introspective process of deciding what priorities we should place on sports in our Essay Questions society. Spurring on this re-assessment is Toronto's bid for the 2008 Olympic Games, a risky commitment because, for economic, political, and national unity reasons, the host nation of the Olympics wants and needs to appear nothing less than brilliant during its great moment on the international stage. And once again, NiR Home the Olympics were fraught with controversy and scandal; at least 35 international athletes, including Eric Lamaze, a brilliant Canadian equestrian, were caught with E-Mail illegal or performance-enhancing drugs in their bodies. Sydney was supposed to be the cleanest Olympics yet; expanded and more comprehensive testing was announced long in advance. The results of the Sydney Olympics have forced the CBC Learning Home Canadian government, our athletic federations, and the Canadian public in general to re-assess our international sporting priorities, goals, and aspirations. For Canadians, the Sydney Olympics have forced us to consider the price we are willing to pay for Olympic prestige and glory and the importance of amateur sport in our society. Comprehensive News in Review Study Modules Using both the print and non-print material from various issues of News in Review, teachers and students can create comprehensive, thematic modules that are excellent for research purposes, independent assignments, and small group study. We recommend the stories indicated below for the universal issues they represent and for the archival and historic material they contain. "The Victoria Games: The Commonwealth Connection," October 1994 "The Olympics: Games People Play," September 1996 "Special Olympics: Taking Part," April 1997 "The Winter Olympics: Canada Does Well," March 1998 "Olympic Corruption: Cleaning Up the IOC," April 1999 Other Related Videos Available from CBC Learning Does Your Resource Collection Include These CBC Videos? Peter Jordan's Japanese Adventures Nancy Greene The Sydney Olympics: Re-assessing the Costs Ideals or Medals? Contents The modern Olympics are a blend of ancient traditions and ideals and contemporary social realities. The ancient Greek Olympics were a religious festival Introduction in which athletic competition honoured the gods. Held at Olympia, the Games took place every four years, and during the competition, a truce in any existing conflicts Ideals or Medals? was observed. Athletes from all regions of Greece competed, and the winners were as celebrated as are today's sports stars. The Games eventually disappeared by the sixth or seventh century but were revived in 1894, at which time they were The Post-Olympic Accounting conceived as a purely athletic competition. The modern Olympics include many traditional elements, like the Olympic flag, for example, which is plain white with five interconnected rings. It was first flown at the 1920 Games. At least one of the Sic Transit Gloria colours of the rings is found in the flag of every nation. It is presented by the host Olympiorum? city's mayor to the next host city's mayor at the completion of the Games. Emphasizing this concept of continuity, the Olympic flame, which imitates the A Systemic Problem? sacred flame burned at the altar of Zeus at the ancient Olympics, was reintroduced at the 1924 and 1932 modern Games. On the occasion of the 1936 Berlin Games, Great Moments in Sydney the flame was lit in Athens and transported to the host city and has since become the focus of the opening ceremony. The athletes also continue to strive for the ancient ideal of "swifter, higher, stronger," although many critics suggest that An Ongoing Issue financial and political motivations play a greater role today. Integrity of sport, however, is still emphasized. At the opening ceremony, an athlete from the host Athletes in Denial? nation takes the Olympic oath while holding a corner of the Olympic flag, declaring in part to respect and abide by the rules that govern the Olympics "in the true spirit of sportsmanship, for the glory of sport and the honour of our teams." And despite Mass Marketing and the the enormous advertising revenue created by the Olympics, the actual competition Olympics venues are still considered "sacred." Strict rules forbid advertising within the stadia and other venues, images of Olympic events are not allowed to be broadcast with Discussion, Research and any kind of commercial association, and competitions are supposed to remain Essay Questions focused on the "purity" of athletic endeavour. Viewing Activities 1. During a first viewing of this News in Review report, find at least three examples NiR Home (in pictures or in words) that demonstrate the Olympic ideal as it was demonstrated at the Sydney Games. E-Mail 2. During a second viewing identify at least three moments in which the commercial aspects of these Games were most prevalent. CBC Learning Home Follow-up Discussion Suggest how Olympic organizers and athletes can achieve an appropriate balance between the ideals of the Games and the commercial opportunities they also represent. Comprehensive News in Review Study Modules Using both the print and non-print material from various issues of News in Review, teachers and students can create comprehensive, thematic modules that are excellent for research purposes, independent assignments, and small group study. We recommend the stories indicated below for the universal issues they represent and for the archival and historic material they contain. "The Victoria Games: The Commonwealth Connection," October 1994 "The Olympics: Games People Play," September 1996 "Special Olympics: Taking Part," April 1997 "The Winter Olympics: Canada Does Well," March 1998 "Olympic Corruption: Cleaning Up the IOC," April 1999 Other Related Videos Available from CBC Learning Does Your Resource Collection Include These CBC Videos? Peter Jordan's Japanese Adventures Nancy Greene The Sydney Olympics: Re-assessing the Costs The Post-Olympic Accounting Contents How should we assess the results of the Sydney Olympics? The most obvious way is to count the medals won by the various countries. By this method, nations like Introduction the U.S. (97 medals), Russia (88), China (59) and Germany (57) are the powerhouses who are regularly ranked as the "best" nations at the Olympics. In Ideals or Medals? comparison, Canada's 14 medals might appear inconsequential. However, this assumes that all nations have an equal chance at the medals, which is not necessarily the case. A nation like China, for example, with one billion people, The Post-Olympic Accounting would tend to do well given that it has a huge pool of athletes from which to draw. More athletes also means more events entered at the Games and therefore more chances at medals. When China's population is factored in, the number of medals Sic Transit Gloria its athletes won per million citizens was 0.046, ranking it 75th in the world. The Olympiorum? number-one nation by this method of accounting was the Bahamas, which won two medals for its population of approximately 295 000. This is equivalent to 6.7 A Systemic Problem? medals per million. (The entire list may be viewed at www.medaltally.com). Canada, with