Spawn This: Minecraft As a Virtual World
Spawn This: Minecraft as a Virtual World (presented at Society for Cinema and Media Studies Conference in Montreal, March 2015 and part of a longer essay) Lori Landay, Berklee College of Music à advance in Prezi http://prezi.com/41ifd5nd_erz/?utm_campaign=share&utm_medium=copy&rc=ex0share *à*In 2006, cover stories in Wired and Business Week hyped virtual worlds, speculating that “Virtual worlds may end up playing an even more sweeping role -- as far more intuitive portals into the vast resources of the entire Internet than today's World Wide Web.”1 Second Life and Open Sim grids still have a dedicated user base, as do habbo and Disney’s Club Penguin, but there.com, Google’s lively, facebook’s Cloud Party, and LEGO Universe are all defunct. The promise glimpsed in those virtual worlds has not materialized—or virtualized—in a mainstream way. Until now, with Minecraft. Although it does not look or at first seem like what proponents of virtual worlds have been waiting for, Minecraft is the breakthrough success for virtual worlds. To be sure, there are other transmedial imaginary worlds that are participatory and brimming with user-generated content. There have been player-created servers that mod a game in new narrative, gameplay, and social directions, and create vibrant communities. But no game or other transmedial IP has approached the size or the scope of Minecraft, and its players use Minecraft as a portal into disparate media experiences, including other franchises, to an unprecedented degree. In thinking through how what has emerged through the Minecraft phenomenon has redefined what a virtual world is, this presentation explores three interrelated questions: *à*What does it mean to consider Minecraft as a virtual world? Why has it succeeded as the breakthrough virtual world? How does transmedial experience factor into Minecraft as a virtual world? First, some information about Minecraft that helps us understand how a low-res looking video game spawned a virtual world.
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