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SMB SaaS Comparison Guide

August 2012 ® Accounting Products ®

Vendor Product Product Type Target Data Integration Basic Product Functions Add-on Functions How To Buy Edition Pricing Edition 2 Pricing Edition 3 Pricing Users per product

2ndSite FreshBooks ; Small business From developer Bookkeeping; Billing/ 70 add-ons from Direct Starting at $19.95 $29.95 unlimited $39.95 unlimited up to 2; $10 per Inc. Billing & partners Invoicing; Online banking; developer partners per month to clients clients and 2 users user/month for each Invoicing Multi-national currency; manage 25 clients additional user Income tax; Sales tax; Online payments; Time tracking

Accounting; Small business; Excel; SalesForce. General ; Accounts Ordering & billing Direct, 14 Day free trail, INP Multiple Mid-market; com Payable; Accounts resellers, VARs, contact vendor for Financial SalesForce.com Receivable; Cash integrators pricing. Applications environments management

Intuit QuickBooks Bookkeeping; Small business Quickbook Basic Bookkeeping; Payroll Direct $26.95 per user/ Essentials & 3; no additional users Online - Accounting desktop software; ; Billing/ month Payroll $52.76 per Essentials customer Invoicing; Online Banking user/month contacts from Reporting; Payments; Excel, Outlook Financial overview and Gmail; Ebay; Maven Link; Bill. com

Intuit QuickBooks Bookkeeping; Small business; Quickbook Basic Bookkeeping; Payroll; Credit card Direct $39.95 per user/ Plus & Payroll 5; users can be Online - Plus Accounting Mid-market desktop software; General Ledger; Billing/ payment month $63.16 per user/ added at additional customer Invoicing; Online Banking; month cost contacts from PO Creation; Reporting; Excel; Outlook Payments; Financial and Gmail; Ebay; overview; tracking; Maven Link; Bill. Budgeting; taxes com

Outright Plus Bookkeeping; Small business Imports data Basic Bookkeeping; Direct $9.95 per month INP Inc. Accounting from eBay; Esty; General Ledger; Reporting; PayPal; Amazon. Taxes com

Wave Wave Bookkeeping; Small business Shoeboxed; Wave Basic Bookkeeping; Payroll (Canadian Direct Free INP Accounting Accounting Payroll General Ledger; Billing/ version available; Invoicing; Online Banking US version available Reporting; Payments; Multi- mid-2012) national currency; Sales tax

Xero Bookkeeping; Small business; Customer Basic Bookkeeping; " Acquired by $39.00 adds multi Accounting Mid-market integration General Ledger; Billing/ Infor and GGC currancy. developers Invoicing; Online Banking; Software Reporting Holdings 2011

Zoho Zoho Books Bookkeeping; Small business Zoho applications; Basic Bookkeeping; Direct, $240.009 per year 2 users; $5.00 per Corp. Accounting Paypal; Google General Ledger; Billing/ resellers, VARs, for 2 users user/month for each Checkout; Invoicing; Online Banking integrators additional user Authorize.net Reporting; Credit Card; Multi-national currency; Time tracking; Online payments; Project management; Quotes

SMB Accounting SaaS Comparison Guide Ziff Davis, Inc. ©2012 2 ® Vendor Overview ®

Vendor Options Year Founded Financials Sales Channels Partner Echo System

2ndSite Inc. SaaS 2002 Privately held Direct Global developer partners; customers in North America, UK and Ireland

FinancialForce SaaS INP Backed by SalesForce.com and Direct, resellers, VARs, integrators Global developer and partner network.

Intuit SaaS; On-premise 1983 NASDAQ: INTU Direct Customers in North America, Europe, Singapore and India

Outright Inc. SaaS 2006 Privately held; Sequoia Capital, First Round Capital, Direct Partners include PayPal, eBay, Esty and others Shasta Ventures and others

Wave Accounting Inc. SaaS 2010 Privately held; Charles River Ventures, Social+Capital, Direct INP OMERS Ventures

Xero SaaS 2006 NZSX: XRO (New Zealand Stock Exchange) Direct INP

Zoho Corp. SaaS 1996 Privately held Direct, resellers, VARs, integrators Global partner network

About Ziff Davis

Ziff Davis, Inc. is a leading digital media company specializing in the technology market, reaching over 40 million highly engaged in-market buyers and influencers every month. Ziff Davis sites, which feature trusted and comprehensive evaluations of the newest, hottest products, and the most advanced ad targeting platform. Ziff Davis B2B Focus, Inc. is a leading provider of online research to enterprise buyers and high-quality leads to IT vendors. More information on Ziff Davis can be found at ziffdavis.com.

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