Mrs. Arunita Padhi

Title First Name Arunita Last Name Padhi Photograph Designation Assistant Professor Department Department Of Business Administration Address (Campus) NA Address (Residence) 5D/1426, Sec tor 10, CDA Cuttack-753014 Ph. (Campus) NA Mobile 9861296147 Fax NA Email [email protected] Web-Page NA Education Subject Institution Year Details B.Sc. (Hons.) Sailabala Women’s College, Utkal 2001 Passed in First Division University MBA Berhampur University 2003 Passed in First Division Ph.D. Continuing BPUT Regd 2016 Continuing

Career Profile Organisation/Institution Designation Duration Role  RavenshawUniversity Assistant Professor, Department July ’16 to till date Handling successfully Of Business Administration Organization Structure and Design, Strategic Management, Sales and Distribution Management, Entrepreneurship, Marketing Management,

Consumer Behavior, Services Marketing, Advertising Management, Brand

Management, Rural Marketing and last but not the least Business

Communication April’13 – July ‘16 Efficient in managing excellent  Modern Institute of Assistant Professor (Marketing) relationships with leading Technology and and Trainer corporate through Summer Internship and dissertation Management, schedules of the students and Bhubaneswar building corporate relationship

 DRIEMS Business July’10 – March’13 for the B-School with around 200 Assistant Professor(Marketing) SIP projects guided in the areas School Tangi, Cuttack, of Marketing/HR.

Odisha, as Assistant Identifying training needs across Professor (Marketing) different levels of B.Tech and MBA students through mapping  Magnus School of May’08 – July’10 Assistant Professor of skills required for different Business, ICFAI, roles and analysis of the existing (Marketing) Bhubaneswar, Odisha, level of competencies. Planning, implementation and evaluation of professional soft skill development programs for management and engineering students as per evolving needs of the industry.

August’04 – July’07  Nicholas Piramal India Territory Business Manager. Worked successfully to build

Pvt Ltd Bangalore, business through excellent

Bangalore, Karnataka, customer relationship and

as customer retention both in the distribution channel as well as  Nicholas Piramal India Sales Officer. Feb’04 – August’04 sales. Pvt Ltd, Bangalore, Karnataka Handling a wide gamut of activities including sales & distribution channel network, product launches, logistics,

1 market/competition analyses and compliance for Bangalore.

Have successfully launched Dyslipidaemia & ICCU portfolio drugs in Karnataka.

Handled a number of Event Management activities like Training Programs, in clinic presentations etc as a part of Business Development activities in Nicholas.

Excellent team management, building and motivational skills,

combined with a flexible and detail oriented attitude.

Managing business development activities and increased sales growth in Bangalore by continuos interaction with

dealers and distributors.

Handling logistics functions & negotiating with transporters and

clearing agents for cost effective

transport solutions and clearances.Analyzing competitors’ activities and market intelligence; reviewing and interpreting competition and

market information to fine tune the marketing strategies.

Handled recruitment for  Check and Cash HR executive. Feb’03 – Feb’04 candidates in all sectors while working with Check and Cash Consultancy Bangalore, consultancy, Bangalore for 1 Karnataka. Year.

As HR Executive was responsible for coordinating with the technical team/recruitment team for resourcing and skill building activities.

Skilled in understanding the job requirements of the concerned client, competency mappings of the concerned profiles against the requirements.

Successfully achieved targets of recruiting candidates as per the desired clients’ profile.

Made a mark in recruiting highly experienced candidates in good companies like IBM, Nokia, ITC, DELL Computers, Ranbaxy, Hutchison Essar, Metlife etc

Research Interests / Specialization  Research Interests : Handloom (Odisha/India), Handicrafts, Tourism  Specialization: Marketing(Consumer Behavior, Integrated Marketing communication)

Teaching Experience (Subjects /Course Taught) Research Guidance Research Experience: _4__years Teaching Experience: _12_ years (Subject/ Specialization) Industry Experience: 5 Years (Marketing/Sales/Customer Relationship Management)

Honors / Awards and Administrative Assignments 1. Awards: 2. Honour: 3. Research Fellowships: 4. International Fellowships Awarded: 5. Visiting Lecturer Title: 6. Awards to my students/ co-investigators where I am an author:

Publications Profile: Research Papers (Numbers only) Number of Publications:04 During 2015 -2020: 02 Research papers: Reviews:01(Book Review) Book chapters: Books/ Monographs: Publications (List best 10 papers) “Odisha Handloom Industry: Evaluating Inclusivity of Start up Business Models” by Arunita Padhi and co authored by Dr. Saroj Kumar Sahoo, published in BIITM Business Review July December 2017 with ISSN No. 2250-1533.

"Management Quandary in Greenfield Projects in Odisha" by Arunita Padhi and co-authored by Prof. (Dr) Malay Kumar Mohanty and Chandan Kumar Tripathy, published by The Odisha Journal of Commerce and Management, May 2012, Vol III, pp. 1-12

Book Review:

"A Critique of C.S.G Krishnamacharyulu and LalithaRamakrishnan’s Rural Marketing Text and Cases" by Arunita Padhi, published by The Odisha Journal of Commerce and Management, May 2012, Vol III

Articles / Year / Page Reviews published in journals and edited books:

Books / Monographs

Conference / Seminar Attended 1.Certificate of participation and presentation for national Conference on Resource Efficiency, Sustainability & Globalization: Exploring India-EU Cooperation on dated January 23 & 24, 2019, at Khallikote University @Berhampur, Odisha, India on “Influence of Social Media Marketing On Consumer Buying Behaviour: A Study of the Indian Handloom Industry” 2.Certificate of participation and presentation at Management DoctoralColloquium and VGSOMResearch Scholars Day(MDC & VRS 2017) on February 8-9, 2017 at VGSOM, IIT Kharagpur. 3. Certificate of participation and presentation for PhD Coursework at College for IT and Management Education, Bhubaneswar from 5th February 2017 to 16th April 2017. Received Successful Coursework certificate 4.Certificate of participation for “Structural equation Modeling in Research” at International Management Institute, Bhubaneswar from 23rd September ’16 to 24th Sepetember’16 5. Presented a paper entitled “Human Relation as a crucial factor in logistic effectiveness in Indian scenario” in the national symposium on Operations and Supply Chain management (OSCM-2016) held on 20th March 2016 at Department of Business administration, Sambalpur University. 6. Presented a paper entitled “Odisha handloom Industry – evaluating Inclusivity of Start up Business models” in the national seminar on “Make in India: Futuristic Perspectives on Business and Society” held on 12th March 2016 at Biju Patnaik institute of IT and Management Studies, Bhubaneswar, Odisha in association with MSME development Institute, Government of India, Ministry of MSME, Cuttack. 7. Presented a paper entitled “A study on the significance of developing a heritage corridor between Bhubaneswar to Puri in Odisha – A village tourism initiative in the XXXIII All Odisha Commerce conference held on 12th and 13th of January 2013 at Choudwar College, Choudwar, Odisha. 8. “Case method of Teaching” from 23rd December’11 to 24th December’ 11 at International Management Institute, Bhubaneswar. 9. Certificate of participation on the theme “state-of-the-art glimpses in management education” from 7th August’08 to 13th August’08 at Global Institute of Management, Hanspal, Bhubaneswar.

Seminars: Attended an academic-industry interface on 11th September 2011. Mr. Bennion Kim, CEO, Global Resources Corporation, Seoul, Korea, shared his experience relating to running a recycling manufacturing business. Attended a Business Skill Development Programme which was organized by MSME Development Institute, Govt. of India in association with DRIEMS on 23rd September, 2011. There was a seminar talk on “Financial Innovation Practices in India” delivered by Prof. Niranjan Tripathy, Director, College of Business Administration, USA On 13th December, 2011, a national seminar on “Innovations in Product and Brand Management” was held in the PGDM Seminar Hall in which Prof. Sanjay Mishra, University of Kansas, USA was the Chief Guest and Prof. D. D. Swain IMI, was the Chief Speaker.

Conference Presentations

Professional Societies Memberships  Life Memberships:

Projects ( Major Grants / Collaborations)

Completed__ projects funded by _____ and ___ projects by ______Projects in hand___ (supported by ______) Projects submitted___

Other Details - Academic / Research Teaching & Training  Almost 12 years of facilitating student-centric learning or self learning, through the concept of Experiential Learning with due responsibilities.  Understanding the entry behavior and monitoring learning curve/ behavior of the students.  Inculcating and helping in the development of a wide range of skills, personal qualities and attributes in learners that are essential for successful performance of working life.  Teaching as per academic curriculum to students by recognizing, respecting and nurturing the creative potential of each student.  Delivering lectures to students of MBA/PGDM on the wide range of subjects of General management and Marketing.  Preparing exercises, Questionnaires and assessing students’ work for internally assessed components of qualification.  Keeping up to date with curriculum changes and assessment methods.  Responding to all classroom queries in a spontaneous manner with a view to foster a healthy learning atmosphere in class.  Conducting group discussions and power point presentations on various case studies related to current business offerings of the subject as per syllabi.  Organizing practical and theoretical training programs to enhance skills and motivational levels of students through various business simulation games. Trainings Conducted with Students

Pair Talk, duo debate, Sales Objection Handling Mock Interviews Team- Building Effective Communication Time Management Business Etiquette Entrepreneurial development workshops from two years as a part of the MSME Institute, Govt. of India in association with DRIEMS.

(Name / Signature of the Faculty Member)