National Research University Higher School of Economics Institute for Statistical Studies and Economics of Knowledge Big Data Augmented Horizon Scanning: Combination of Quantitative and Qualitative Methods for Strategic and Marketing Analytics
[email protected] [email protected] XIX April International Academic Conference on Economic and Social Development Moscow, 11 April 2018 Outline - Role of artificial intelligence and big data in modern analytics - System of Intelligent Foresight Analytics iFORA - Combined quantitative and qualitative analysis methodology and software solutions - Use cases - Conclusion and discussion 2 Growing interest in Artificial Intelligence, Big Data and Machine Learning International analytical reports & news feed 12000 10000 8000 Artificial Intelligence 6000 Big Data Machine Learning 4000 2000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Russian analytical reports & news feed 800 700 600 500 Artificial Intelligence 400 Big Data 300 Machine Learning 200 100 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 3 Source: System of Intelligent Foresight Analytics iFORA™ (ISSEK HSE) Role of Big Data Augmented Horizon Scanning in Strategic and Marketing Analytics AI-related tasks Tracking latest and challenges trends, technologies, drivers, barriers Market forecasting Trend analysis Understanding S&T modern skills and Instruments for Customers Market Intelligence competences analysis feedback knowledge discovery HR policy Vacancy Feedback mining