A New Star Attraction Opens in Seri Kembangan
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A NEW STAR A NEWATTRACTION STAR ATTRACTION OPENS OPENSIN SERIIN SERI KEMBANGAN KEMBANGAN Located in Seri Kembangan, just minutes away from Puchong, USJ and Putrajaya, AEON Taman Equine Shopping Centre had its soft opening on 15 June 2006. It has fast become a focal Shoppers are impressed by the clean, bright and spacious environment. point for the residents of Seri Kembangan and the surrounding communities. The grand opening of AEON Taman Equine Shopping Centre was held on 21 July 2006, marking AEON CO. (M) BHD.’s 12th shopping centre and 14th JUSCO store in Malaysia. This event was officiated by Y.A.B. Dato’ Seri Dr. Hj. Mohamad Khir bin Toyo, the Menteri Besar of Selangor. The two-storey shopping centre stands on 11.81 acres of land at the doorway to Taman Equine. It has an approximate net lettable space of 235,000 square feet with over 78 shops, 13 eateries, recreation facilities and 1,100 car park bays, as well as the main attraction, the JUSCO General Merchandise Store and Supermarket. In conjunction with the grand opening of AEON Taman Equine Shopping Centre, the “With All Our Hearts” Malaysian JUSCO Foundation donated educational books worth RM5,000 each to the libraries of five schools (totalling RM25,000), namely SK Taman Universiti, SK Sri Kembangan, SJK (C) Serdang Baru 1, The “ With All Our Hearts” Malaysian JUSCO SJK (C) Serdang Baru 2 and SMK Seri Kembangan. Foundation donated RM5,000 each to five school libraries. 044 AEON ANNUAL REPORT 2006 THE SECOND JUSCO STORE THEOPENS SECOND INJUSCO THE STORE NORTH OPENS IN THE NORTH The soft opening on 1 December 2006 of the new JUSCO Queensbay Store, the anchor tenant of Penang’s Queensbay Mall, saw visitors from all over the island and the northern states coming in throngs. The Queensbay Mall is located along Persiaran Bayan Indah, in Sungai Nibong, Bayan Lepas. JUSCO Queensbay, AEON’s first store in Penang, was officially opened at a Grand Opening Ceremony by Y.A.B. Tan Sri Koh Tsu Koon, the Chief Minister of Penang on 9 December 2006, marking AEON CO. (M) BHD.’s 15th JUSCO store in Malaysia. Covering 255,000 square feet, the JUSCO Queensbay Store has a product mix specifically tailored to meet the needs of the community. With four levels, Penangites are spoilt for choice and now have access to top-notch quality merchandise and JUSCO in-house brands. The JUSCO Supermarket is located on the Lower Ground Floor, along with the popular ARENA Restaurant and La Boheme bakery. The JUSCO General Merchandise Store starts on the Ground Floor with the cosmetics department and ladies’ department. On the 1st Floor are the men’s, men’s shoes & luggage, kids’ & babies’, sports and stationery departments, as well as Smart Wonder World, the fun-themed amusement centre for the family. The JUSCO Home Centre and kitchen, dining and home appliances departments are located on the 2nd Floor. Y.A.B. Tan Sri Koh Tsu Koon officially opens the JUSCO Queensbay Store. Penangites now have greater variety to choose from. 505 AEON ANNUAL REPORT 2006 THE AEON SHOPPING THEEXPERIENCE AEON SHOPPING COMES EXPERIENCE TO COMESCHERAS TO CHERAS SELATAN SELATAN One-stop shopping convenience and entertainment came closer to home for residents of Cheras Selatan, with the soft The attractive new JUSCO Cheras Selatan opening of the AEON Cheras Selatan Shopping Centre on 6 Supermarket received overwhelming response from the local residence. December 2006, marking AEON CO. (M) BHD.’s 13th shopping centre and 16th JUSCO store in Malaysia. At approximately 383,000 square feet in net lettable space, the AEON Cheras Selatan Shopping Centre offers two levels of shopping space that include the JUSCO General Merchandise Store and Supermarket, JUSCO Home Centre, over 90 shops, Customers enjoy a clean, bright, comfortable eateries and entertainment centres, and 1,500 parking bays. shopping environment at the AEON Cheras Selatan Shopping Centre. There are 17 food outlets located along a “Restaurant Street” on the Ground Floor, while the entertainment zone, including a TGV cineplex and family karaoke centre, is on the first floor. Y.B. Datuk Hj. Mohd. Shafie bin Hj. Adpal, Minister of Domestic Trade and Consumer Affairs officiated the grand opening of AEON Cheras Selatan Shopping Centre on 28 December 2006. The highlight of the ceremony was the presentation of school uniforms to a group of underprivileged children, in line with the “With All Our Hearts” Malaysian JUSCO Foundation’s mission. 066 AEON ANNUAL REPORT 2006 JUSCOJUSCO TAMAN TAMAN UNIVERSITI UNIVERSITI GETS A GETS BRANDA BRAND NEW LOOK NEW LOOK In line with AEON CO. (M) BHD.’s constant interior refurbishment of stores, to project a comtemporary image and to place greater focus on commodity items, JUSCO Taman Universiti underwent a major face-lift. Starting from 21 July 2006, improvements were carried out in stages to minimise inconvenience to customers and disruptions to the store’s operations. The delicatessen and sushi sections now feature a new assortment of mouth-watering delicacies, while fish, meat and green leafy vegetable sections were enhanced to accommodate the new ‘fresh from the farm’ concept. A new concept of health & beauty care section was added, along with a new Baby World section (a one-stop centre for babies’ needs), a new men’s and ladies’ section for branded products, as well as new items with attractive designs and colours at the bedding & interior section. The entire renovation process was completed on 26 September 2006, bringing enhanced shopping and the best local store to the customers in Taman Universiti and its surrounding communities. The newly renovated JUSCO Taman Universiti reflects AEON’s new store concept. BETTERBETTER LOOKING LOOKING & BETTER VARIETY & BETTER VARIETY AT ATJUSCO JUSCO MID VALLEY MID VALLEY Refurbishments were also carried out in stages at the JUSCO Mid Valley store in 2006, to enhance customers’ shopping convenience and comfort. Some of the Supermarket sections that were improved included the grocery, non-food, dairy & daily and meat sections. A new delica island was added, and the non-halal section is now in the wine & liquor section. The new JUSCO Mid Valley Supermarket re-opened on 6 October 2006. The General Merchandise Store section has three new cosmetics counters, a new facial room and new sections for in-house labels such as Arcadia, Crème and Cleef. The Smart Wonder World amusement park and the J CARD service area have been increased in size, and a greater variety of labels and brands were added to the audio visual, home appliance, toys, kitchen and dining sections. In addition, the furniture, sports, travel goods, men’s and men’s shoes departments and the Jeans Studio were also renovated and re-opened on 20 October 2006. Bigger, brighter and better... JUSCO Mid Valley’s enhanced shopping experience. 707 AEON ANNUAL REPORT 2006 (formerly known as J-One) D’HATID’HATI (formerly known as J-One) OPENSOPENS IN PEARLIN PEARL POINT POINT SHOPPING SHOPPING MALL MALL Following the success of the first PASAR RAYA D’HATI (formerly known as J-One) supermarket in Damansara Damai, AEON CO. (M) BHD. opened a second PASAR RAYA D’HATI supermarket outlet in Pearl Point Shopping Mall on 7 July 2006. The PASAR RAYA D’HATI Pearl Point supermarket covers almost 3,000 square metres and is the anchor tenant of the Pearl Point Shopping Mall in Jalan Kelang Lama, Kuala Lumpur. It provides residents of the surrounding communities a convenient shopping destination for their daily needs, with a refreshing, impressive assortment of merchandise to choose from. Customers have a choice of affordable, quality goods, including fresh meats, vegetables, toiletries, household goods and stationery, and the comfort to shop in a bright, hygienic environment. The Managing Director and Chairman of AEON give the fresh vegetables their thumbs up. The shelves are brimming with a wide variety of quality products at reasonable prices. D’HATI - A NEW NAME FOR D’HATITHE - AFUTURE NEW NAME FOR THE FUTURE To further strengthen and build a long-term relationship with its valued customers, the Company invited its customers to participate in suggesting a new name for J One Supermarket. Of all the contest entries received, D’HATI, a meaningful new name conceived by one of its customers, won the hearts of the judges unanimously. On 26 January 2007, the name Pasar Raya JUSCO J-One was officially changed to PASAR RAYA D’HATI to mark the Company’s business direction of making our new concept supermarket more localised and to be the best local supermarket. The new name proudly displayed at the main entrance of PASAR RAYA D’HATI. Datuk Tan Aik Hong (M.D. of Aik Bee Resources Bhd.), Dato’ Abdullah (Chairman of AEON CO.(M) BHD.) and Mr. Nagahisa Oyama (Managing Director of AEON The new D’HATI sign welcomes CO. (M) BHD.) at the official launch of the new D’HATI customers to the Pearl Point name. Shopping Mall. The new PASAR RAYA D’HATI supermarkat is a prominent presence in Damansara Damai. 088 AEON ANNUAL REPORT 2006 GREATER CHOICE, QUALITY AND GREATERVALUE-FOR-MONEY CHOICE, QUALITY AND VALUE-FOR-MONEY One of the ways that AEON contributes to Malaysia is the development of in-house brands using locally-sourced merchandise, such as JUSCO SELECTION, which offers quality and value-for-money products. Over the past year, the label has expanded to include essential products in 3 major categories. 1. JUSCO SELECTION Quality and Value focuses on daily needs such as household staples, groceries and frequent-purchase items, like rice, flour, sweetened creamer and toilet paper. These are items in which branding is less important than price, assortment and quality.