'Stranger Things' Ice Cream Is Coming to Baskin-Robbins in June
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6/25/2019 'Stranger Things' ice cream is coming to Baskin-Robbins 'Stranger Things' ice cream is coming to Baskin-Robbins in June Zlati Meyer, USA TODAY Published 1:59 p.m. ET May 30, 2019 | Updated 3:03 p.m. ET May 30, 2019 Baskin-Robbins is launching several “Stranger Things” (/story/life/entertainthis/2019/03/20/stranger-things-3-trailer-bromance-blood-baba- oriley/3216487002/)-inspired ice cream (/videos/money/business/2019/04/29/nickelodeon-double-dares-you-try-its-new-slime-ice-cream/3615852002/) flavors and sweet treats in June. Season 3 of the Netflix show will be released on July 4. The two new flavors the Canton, Massachusetts-based chain is unveiling are Eleven’s Heaven, waffle cone-flavored ice cream with chocolate-coated sugar cone pieces and a chocolate-icing-flavored ribbon, and Upside Down Pralines, chocolate ice cream with praline pecans and a chocolate-caramel flavored ribbon. For those unfamiliar, Eleven is the name of one of the key characters on "Stranger Things," (/story/money/2019/05/21/new-coke-back-after-34-years- thank-stranger-things/3751131002/) and the Upside Down is an alternate dimension. Baskin-Robbins and Netflix are also partnering to create a Scoops Ahoy ice-cream truck, a reference to the ice cream parlor that's on the show. It will serve fans on the West Coast in June. Trade battle escalate: Chinese newspaper tells US, 'Don't say we didn't warn you' (/story/money/2019/05/30/trade-war-chinese-newspaper-tells-us-not-underestimate-nation/1283784001/) Ready for a new chapter: This historic sock mill once fought Nazis and clothed astronauts (/story/money/business/2019/05/30/may-hosiery-mill-nashville-sock-factory/1280876001/) Baskin-Robbins' other "Stranger Things" tie-ins include: 1. Upside Down Sundae — a sundae made with Upside Down Pralines, but built upside down with the toppings on the bottom 2. Demogorgon Sundae — a waffle bowl sundae that looks like a Demogorgon monster 3. Byers’ House Lights Polar Pizza Ice Cream Treat — a chocolate chip Polar Pizza crust with Snickers ice cream, Upside Down Sundae. (Photo: topped with strings of fudge and M&Ms Christmas lights, a reference to the lights hung up in the Byers' home Baskin-Robbins) on the show 4. USS Butterscotch Quarts — butterscotch flavored ice cream with butterscotch toffee and a toffee ribbon 5. Elevenade Freeze — a drink made with vanilla ice cream and Minute Maid lemonade "When Netflix originally approached us about a partnership, we immediately recognized a number of fantastic synergies between Baskin-Robbins and 'Stranger Things,' including the fact that Steve Harrington was going to have a summer job at an ice cream shop," said Dave Nagel, senior director of consumer engagement at Baskin-Robbins, referring to one of the show protagonists. The ice-cream chain also will sell exclusive "Stranger Things" merchandise, such as a Steve Funko figure, 1980s-inspired magnets and sticker sets and Stranger Things T-shirts. And fresh-packed ice cream will be sold in four limited-edition take-home containers with show-related designs. https://www.usatoday.com/story/money/2019/05/30/stranger-things-ice-cream-coming-baskin-robbins/1287027001/?fbclid=IwAR078pkSeojAIWDQIx0… 1/3 6/25/2019 'Stranger Things' ice cream is coming to Baskin-Robbins The company said it's teamed with TV shows in the past, including "Seinfeld," "The Price is Right" and "The Steve Allen Show." Baskin-Robbins isn't the only brand to join forces with the popular Netflix series. Last week, Coca-Cola announced that it was bringing New Coke back (/story/money/2019/05/21/new-coke-back-after-34- years-thank-stranger-things/3751131002/) as a tie-in with “Stranger Things" and earlier this month, Lego unveiled an Upside Down- inspired Lego set (/story/life/entertainthis/2019/05/14/stranger-things- getting-wild-reversible-lego-set/3673893002/). Baskin-Robbins is part of the Dunkin' Brands Group. Demogorgon Sundae. (Photo: Eleven's Heaven. (Photo: Baskin- Baskin-Robbins) Robbins) DIG DEEPER You may also be interested in Shaq's endorsed over 50 products since leaving the NBA. Here's a few you might've forgotten (https://www.usatoday.com/story/money/2019/06/21/shaquille-oneal-endorses-papa-johns-and- more/1515367001/? utm_source=oembed&utm_medium=onsite&utm_campaign=storylines&utm_content=news&utm_term=3625592002) Are you smarter about money than most Americans? 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Subscribe to The Daily Money newsletter (https://prole.usatoday.com/newsletters/the-daily-money/? utm_source=oembed&utm_medium=onsite&utm_campaign=storylines&utm_content=news&utm_term=3625592002) These American cities will soon be under water (https://www.usatoday.com/picture- gallery/weather/2019/06/18/climate-change-american-cities-that-will-soon-be-under-water/39533295/? utm_source=oembed&utm_medium=onsite&utm_campaign=storylines&utm_content=news&utm_term=3625592002) Follow USA TODAY reporter Zlati Meyer on Twitter: @ZlatiMeyer https://www.usatoday.com/story/money/2019/05/30/stranger-things-ice-cream-coming-baskin-robbins/1287027001/?fbclid=IwAR078pkSeojAIWDQIx0… 2/3.