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Floydfest-21-Partnership-Deck.Pdf WELCOME TO FLOYDFEST ... Across-the-Way Productions is excited to present in 2021 the nationally accredited FloydFest Music and Arts Festival, dubbed FloydFest 21~Odyssey, July 21-25, 2021. FloydFest is five days of music, magic and mountains, featuring outdoor adventures, vibrant and varied vendors, quality brews and chews, workshops and whimsy, children’s activities, art installations, and a lineup featuring more than 100+ artists performing on nine stages over 5 days. Website: FloydFest.com Facebook: facebook.com/FloydFestVA Twitter: twitter.com/floydfest Instagram: instagram.com/floydfestva YouTube: youtube.com/channel/UCYGlZZwwbnhiW5cJZO_todw FloydFest Bus Stop: youtube.com/channel/UCvv0PqKimhH1nfgJuq05RfQ Our mission is to be the best music festival experience of our time. To sell a limited quantity of tickets to the highest quality event experience, bar none, celebrating music, art and life in an intimate, visually stunning environment; and to embody our values day-to-day within the organization, balancing relaxed style and a chill authenticity with detail orientation and high-quality work standards. FLOYDFEST STRIVES FOR “BOUTIQUE FESTIVAL” • Since debuting in 2002, FloydFest has garnered a reputation for being one of the finest events in the music festival business. The event, which draws thousands from across the country (and globe!), has enjoyed an average annual increase in attendance of 15%. When the event reached capacity in 2013, festival organizers decided to cap the attendance at 13,500/per day, giving the patron a one-of-a-kind boutique experience of music and outdoors. In 2019, FloydFest sold out to a capacity crowd of 13,500 per day. • Partners will reach 13,500+ attendees with 54,000 impression opportunities over the five-day festival, 100,000+ dedicated subscribers through e-newsletters and our website, which receives 75,000 unique visitors/ month and 100,000+ page views/month. • Through FloydFest’s social media channels, partners will reach 51,500+ Facebook followers, 6,900+ Twitter followers, and 14,100+ Instagram followers. Through our creative campaigns, promotions, and contests, your brand will gain maximum exposure throughout the year to targeted customers. • FloydFest functions as a BRAND MARKETING vehicle for your products and services. It is one of the top festival destinations on the East Coast, with national recognition. Across-the-Way Productions represents lifestyle branding ideals in music, quality, family, outdoor adventures, eco-conscious practices, social responsibility, and sustainability. WHO IS AtWP? Producers of eXcellent Events Across-the-Way Productions, Inc. creates, designs and executes one-of-a-kind LIVE events. Music is our Business! At AtWP, we believe in the transformative potential of music and celebration and are dedicated to the art of the outdoor festival. Our vision is to build community event experiences through inspired creativity, combining artistic instinct with detailed planning and dedicated customer service. With two decades of success conceptualizing and implementing unique outdoor events, AtWP is a forerunner in the field of event management. FloydFest 19~Voyage Home Recap Video (2019) https://youtu.be/jNmD3kYEvz0 “FloydFest is the Shangri-la of the East” FLOYDFEST COMMUNITY • 13,500/per day attendees in 2019 • 57.2% female, 42.4% male • 47% between ages 26 & 55 • 15% between ages 56 & 65 • Highly educated — 70.8% hold college and post graduate degrees • Loyal — 75.8% are repeat attendees! • High Discretionary Income -22.1% over $150,000 -18.3% $100,001-$150,000 -18.7% $75,001-$100,000 • 75.5% are from the Southeast and Mid-Atlantic CREATING AN EXPERIENCE: FloydFest Puts the Fun in Family Friendly Children’s Universe - At FloydFest, kids are never an afterthought — they are a centerpiece. Our Children’s Universe encompasses several acres of prime real estate in FloydFest’s main field area, such that kids can engage in enriching activities, enjoy an imaginative playground, or debut an act during the kids’ Open Mic. * The Forever Young Stage hosts wonderful entertainment for the entire family, such as open mic, workshops in music, arts and greening, rides, a rock climbing wall and so much more. *On-going activities include a toddler playground, family-sized sandbox, rock stacking, free balloon creations with Becki the Balloon Lady, a huge wooden Teen Scene Program - We are engaging teens play arc and more! Our “family tent” offers a semi- as roaming agents to experience and contribute private area for changing diapers, feeding little ones, to programming across the entire festival. Teens etc. are invited to explore and to discover — and then document — parts of the festival that they may not “The Blue Ridge Mountains and FloydFest is be aware of. better than candy!” 7-year-old patron Keller Williams performing with daughter, Ella Williams OUTDOOR ADVENTURE FloydFest offers a variety of outdoor activities to heighten and enrich the festival experience, fully engaging patrons with the beauty of our natural festival environment. FloydFest is built on three main keystones — live music, craft libations, and OUTDOOR ADVENTURE! We love to see our patrons get outside, get active, and commune with nature. FloydFest Outdoor Adventure offerings: • Ferrum College’s 5K Trail Running Race • Rock Climbing Wall • The Merry Moonstompers Belcher Mountain Beatdown Mountain Bike Tour • On the Water Float Trips on Floyd’s Little River • Innova Discs Disc Golf Tournament • Sunrise Hike to Buffalo Mountain • Moonstomper Trail Time Trials and Race & Group Mountain Bike Rides • Hikes to Rocky Knob, Grassy Knoll, Rock Castle Gorge • Ziplining • Family Fun Hikes • Bike Skills Clinics with RIMBA • Cast Iron Campfire Cooking with Aaron Deal • Bird Hikes • Yoga Classes • Ferrum College Workshops • Wilderness Skills Workshops … AND SO MANY MORE! FloydFest! Clean it. Green It. Mean It. SUSTAINABILITY ‘OUR GREEN IS OUR GOLD’ Conscious environmentalism and sustainability has been a cornerstone of Across-the-Way Productions since its inception. Limiting our environmentally- negative footprint goes hand-in-hand with every decision the company makes, and hiring a passionate and skilled Green Team has been in place since year one. Acknowledging the waste created by disposable cups and water bottles, FloydFest was an early-adopter of reusable pint glasses for each patron, which has saved hundreds of thousands of single-use cups over the years. All of our vendors are required to use 100%-compostable products, and we recycle all food vendor vegetable oil. Each year, FloydFest presents Sustainability Panels and Green Jam Sessions, where artists, staff and industry professionals intimately discuss green living, sustainability, new green trends and ideas and world perspectives. Intermingled with intimate live performances, these sessions create memorable, lasting experiences. How Music Festivals Are Going Green - MTV News, April 2017 (http://www.mtv.com/news/3007019/ music-festivals-green-recycling/) AWARDS 2020 ‘Best Quirky Festival’ (Runner-Up) — Blue Ridge ‘Best Festival Overall’ — Blue Ridge Country’s Best of the Mountains, Spring 2018 Outdoors’ Best of the Blue Ridge, January 2020 2017 ‘Best Southern Event’ — USA Today, 2017 ‘Best Kid-Friendly Festival’ — Blue Ridge Outdoors’ Best of the Blue Ridge, ‘Best Music Festival’ — The Roanoke Times, 2017 January 2020 ‘Best Non-Food Festivals in Southwest Virginia’ — ‘Best Outdoor Music Festival’ — Blue Ridge Outdoors, Virginia Living, 2020 2017 2019 2016 ‘Best Music Festival’ — Blue Ridge ‘One of the Reasons to Celebrate America’ — TIME Outdoors’ Best of the Blue Ridge, Magazine, 2016 January 2019 ‘Hottest Music Festival of the Year’ — FOX News, 2016‘ ‘Rowdiest Festival’ — Blue Ridge Outdoors’ Best of the Blue Ridge, 2015 January 2019 ‘Best Summer Festival of Southern Virginia’ — Forbes Travel Guide, 2015 ‘Best Family-Friendly Festival’ (Runner-Up) — Blue Ridge Outdoors’ Best of the Blue Ridge, January 2019 ‘Best Music Festival’ — The Roanoke Times, 2015 ‘Weirdest Festival’ (Runner-Up) — Blue Ridge Outdoors’ Best of the Blue Ridge, January 2019 2014 ‘The 20 Can’t-Miss Summer Festivals of 2014’ — 2018 Smithsonian, 2014 ‘Best Music Festival’ — Blue Ridge Outdoors’ Best of the Blue Ridge, January 2018 ‘Best of Virginia 2014: Sweet Sounds of Summer’ — Virginia Living, 2014 ‘Best Kid-Friendly Destination’ — Blue Ridge Outdoors’ Best of the Blue Ridge, January 2018 ‘The Eight Can’t-Miss Festivals’ — ‘Best Music Festival’ — Blue Ridge Country’s Best of the OutsideOnline.com Mountains, Spring 2018 2013 ‘Best Place to Hear Mountain Music’ — Blue Ridge ‘Art of the Festival’ — National Endowment for the Country’s Best of the Mountains, Spring 2018 Arts’ National Council for the Arts, 2013 WHAT PEOPLE ARE SAYING … “This was my fourth year and unless something changes on my end I will continue attending until I “Virginia is for music lovers!” can’t anymore. I do the VIP High-Roller thing every - Mark Warner, Virginia Senator and FloydFest Patron year and the care we get is phenomenal. I have been to other festivals as a VIP and none of them come close “I still just have to write what an especially rare to the treatment we receive at Floydfest. Can’t wait for and inspiring environment you have created at next year.” FloydFest.” - Matthew D., FloydFest Patron - Ben Harper, 2014 Performer “By far the best. Thanks for what you do.” “The organizers of FloydFest truly made their best - Ron B., Vendor effort to give festival-goers a weekend to remember — from a wonderfully
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