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Turner Sports Sales Signs Hyundai Motor America As First Official Sponsor of Women's United Soccer Association

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Turner Sports Sales Signs Hyundai Motor America As First Official Sponsor of Women's United Soccer Association Hyundai Motor America 10550 Talbert Ave, Fountain Valley, CA 92708 MEDIA WEBSITE: HyundaiNews.com CORPORATE WEBSITE: HyundaiUSA.com FOR IMMEDIATE RELEASE TURNER SPORTS SALES SIGNS HYUNDAI MOTOR AMERICA AS FIRST OFFICIAL SPONSOR OF WOMEN'S UNITED SOCCER ASSOCIATION Chris Hosford Corporate Communications Executive Director (714) 965­3470 [email protected] ID: 29040 Oct. 4, 2000­ Hyundai Motor America has signed on as the first official sponsor of the Women’s United Soccer Association (WUSA) in a four­year, category­exclusive deal, it was announced today by Keith Cutler, executive vice president of Turner Sports Sales. Hyundai will be the official car of the WUSA, which will air on TNT and CNN/Sports Illustratedbeginning in April 2001 . “As the first official sponsor of WUSA, Hyundai receives unprecedented brand association with a hot, new franchise that already has a large, loyal fan base,” said Cutler. “The broad scope of the sponsorship affords Hyundai maximum exposure nationally and locally, both on­air and off­air.” “Once Hyundai had experienced the excitement of the Women’s World Cup in the United States, we knew that women’s soccer had the potential to become an important part of the American sports scene,” said Hyundai Motor America Director of Marketing Paul Sellers. “We’re proud to be the first sponsor of the Women’s United Soccer Association.” “We’re very excited to have Hyundai on board as our first national sponsor,” said Lee Berke, Acting President of the WUSA. “We're glad that Hyundai will receive great value and exposure from their involvement with the WUSA. Their sponsorship further legitimizes our league and furthers our belief in the potential for women's soccer in the United States." The fully­integrated sponsorship package of benefits includes official rights to the WUSA trademarks and logos, on­air advertising in each game broadcast nationally on TNT and CNN/Sports Illustratedand locally on participating cable systems, on­air billboards and on­field signage, as well as dealer promotions and player appearances. Hyundai is also the title sponsor of TNT and TBS Superstation’s “Inside the NBA” telecasts. Additional sponsors will be announced soon. The WUSA will launch next April in eight team markets: Atlanta, Boston, New York, Philadelphia, Orlando, San Diego, San Francisco Bay Area and Washington D.C. The WUSA will feature all of the members of the 1999 World Cup Champion team. WUSA's founding players are: Michelle Akers, Brandi Chastain, Tracy Ducar, Lorrie Fair, Joy Fawcett, Danielle Fotopoulos, Julie Foudy, Mia Hamm, Kristine Lilly, Shannon MacMillan, Tiffeny Milbrett, Carla Overbeck, Cindy Parlow, Christie Pearce, Tiffany Roberts, Briana Scurry, Kate Sobrero, Tisha Venturini, Saskia Webber, and Sara Whalen. Information on the WUSA can be found on the league's official website at www.wusaleague.com. WUSA investors include John S. Hendricks, chairman and CEO of Discovery Communications, Inc., the parent company of Discovery Channel, The Learning Channel, and other cable network services; Amos B. Hostetter, Jr., former chairman and CEO, Continental Cablevision, Inc., Comcast Corporation; Cox Enterprises; Cox Communications; and Time Warner Cable. Hyundai Motor America, based in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars and light trucks are distributed in the United States by Hyundai Motor America and are sold and serviced through more than 500 dealerships nationwide. Turner Sports, Inc. presents some of the best and most popular sporting events worldwide, and is a leader in televised sports programming. With events airing on four networks — TBS Superstation, TNT, Turner South and CNN/Sports Illustrated— Turner Sports’ line­up includes the NBA, NASCAR, Wimbledon, Atlanta Braves baseball, Atlanta Thrashers hockey, Atlanta Hawks basketball, professional golf, figure skating, college football, WUSA Soccer and the Goodwill Games. Turner Broadcasting Sales, Inc. is the advertising and marketing arm of Turner Broadcasting System, Inc. (TBS, Inc.). It generates all advertising revenue for the company’s cable networks, including TBS Superstation, TNT, Cartoon Network, Turner South, CNN/U.S., CNN Headline News, CNNfn, CNN/Sports Illustrated, CNN International, and CNN en Espanol, Turner Interactive, and place­based media like CNN Airport Network. A subsidiary of Time Warner Inc., TBS, Inc. is a major producer for news and entertainment products around the world and a leading program provider for the basic cable industry in the U.S. CONTACTS: Robert Turner Broadcasting Sales, 212/852­ [email protected] Romano Inc. 6644 Tamara 404/827­ Turner Sports [email protected] Gehris 3355 Tom 732­970­ OCC/WUSA [email protected] Cosentino 0399 714/965­ Chris Hosford Hyundai Motor America [email protected] 3470 # # # Hyundai Motor America 10550 Talbert Ave, Fountain Valley, CA 92708 MEDIA WEBSITE: HyundaiNews.com CORPORATE WEBSITE: HyundaiUSA.com FOR IMMEDIATE RELEASE TURNER SPORTS SALES SIGNS HYUNDAI MOTOR AMERICA AS FIRST OFFICIAL SPONSOR OF WOMEN'S UNITED SOCCER ASSOCIATION Chris Hosford Corporate Communications Executive Director (714) 965­3470 [email protected] ID: 29040 Oct. 4, 2000­ Hyundai Motor America has signed on as the first official sponsor of the Women’s United Soccer Association (WUSA) in a four­year, category­exclusive deal, it was announced today by Keith Cutler, executive vice president of Turner Sports Sales. Hyundai will be the official car of the WUSA, which will air on TNT and CNN/Sports Illustratedbeginning in April 2001 . “As the first official sponsor of WUSA, Hyundai receives unprecedented brand association with a hot, new franchise that already has a large, loyal fan base,” said Cutler. “The broad scope of the sponsorship affords Hyundai maximum exposure nationally and locally, both on­air and off­air.” “Once Hyundai had experienced the excitement of the Women’s World Cup in the United States, we knew that women’s soccer had the potential to become an important part of the American sports scene,” said Hyundai Motor America Director of Marketing Paul Sellers. “We’re proud to be the first sponsor of the Women’s United Soccer Association.” “We’re very excited to have Hyundai on board as our first national sponsor,” said Lee Berke, Acting President of the WUSA. “We're glad that Hyundai will receive great value and exposure from their involvement with the WUSA. Their sponsorship further legitimizes our league and furthers our belief in the potential for women's soccer in the United States." The fully­integrated sponsorship package of benefits includes official rights to the WUSA trademarks and logos, on­air advertising in each game broadcast nationally on TNT and CNN/Sports Illustratedand locally on participating cable systems, on­air billboards and on­field signage, as well as dealer promotions and player appearances. Hyundai is also the title sponsor of TNT and TBS Superstation’s “Inside the NBA” telecasts. Additional sponsors will be announced soon. The WUSA will launch next April in eight team markets: Atlanta, Boston, New York, Philadelphia, Orlando, San Diego, San Francisco Bay Area and Washington D.C. The WUSA will feature all of the members of the 1999 World Cup Champion team. WUSA's founding players are: Michelle Akers, Brandi Chastain, Tracy Ducar, Lorrie Fair, Joy Fawcett, Danielle Fotopoulos, Julie Foudy, Mia Hamm, Kristine Lilly, Shannon MacMillan, Tiffeny Milbrett, Carla Overbeck, Cindy Parlow, Christie Pearce, Tiffany Roberts, Briana Scurry, Kate Sobrero, Tisha Venturini, Saskia Webber, and Sara Whalen. Information on the WUSA can be found on the league's official website at www.wusaleague.com. WUSA investors include John S. Hendricks, chairman and CEO of Discovery Communications, Inc., the parent company of Discovery Channel, The Learning Channel, and other cable network services; Amos B. Hostetter, Jr., former chairman and CEO, Continental Cablevision, Inc., Comcast Corporation; Cox Enterprises; Cox Communications; and Time Warner Cable. Hyundai Motor America, based in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars and light trucks are distributed in the United States by Hyundai Motor America and are sold and serviced through more than 500 dealerships nationwide. Turner Sports, Inc. presents some of the best and most popular sporting events worldwide, and is a leader in televised sports programming. With events airing on four networks — TBS Superstation, TNT, Turner South and CNN/Sports Illustrated— Turner Sports’ line­up includes the NBA, NASCAR, Wimbledon, Atlanta Braves baseball, Atlanta Thrashers hockey, Atlanta Hawks basketball, professional golf, figure skating, college football, WUSA Soccer and the Goodwill Games. Turner Broadcasting Sales, Inc. is the advertising and marketing arm of Turner Broadcasting System, Inc. (TBS, Inc.). It generates all advertising revenue for the company’s cable networks, including TBS Superstation, TNT, Cartoon Network, Turner South, CNN/U.S., CNN Headline News, CNNfn, CNN/Sports Illustrated, CNN International, and CNN en Espanol, Turner Interactive, and place­based media like CNN Airport Network. A subsidiary of Time Warner Inc., TBS, Inc. is a major producer for news and entertainment products around the world and a leading program provider for the basic cable industry in the U.S. CONTACTS: Robert Turner Broadcasting Sales, 212/852­ [email protected] Romano Inc. 6644 Tamara 404/827­ Turner Sports [email protected] Gehris 3355 Tom 732­970­ OCC/WUSA [email protected] Cosentino 0399 714/965­ Chris Hosford Hyundai Motor America [email protected] 3470 # # #.
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