NEW MEDIA THE BIGGEST OPPORTUNITY FOR CLASSICAL MUSIC IN 100 YEARS MEDIA A THREAD OR OPPORTUNITY? ROB OVERMAN MUSICIAN | MUSICOLOGIST MUSIC CRITIC UNIVERSITY PROF ORCHESTRA CEO ARENA OPERA PRODUCER MEDIA PRODUCER ARTISTIC DIRECTOR/HEAD OF STRATEGY STINGRAY Quote: Nordic Orchestra Conference 2009

Most orchestras are not at all in control of their own media production and distribution. The marketing/pr budgets are spent at home on substantial program books and print campaigns reaching mainly the same audiences instead of reaching new consumers and creating an international brand. If orchestras gain control of their own video production and video distribution they might reach a totally new audience, worldwide. And with numbers they never have in the traditional way. By creating their own attractive and high quality video production, by filming their most important concerts and projects, by active storytelling the orchestra suddenly has a perfect tool to syndicate their brand to a wide range of media channels. TV, DVD/Blu-ray, VOD, narrow casting, mobile, YouTube and social media are waiting for your content.

New Media is the biggest opportunity for Classical Music in 100 years new audiences, new presentation formats and new distribution channels are within your reach. ABOUT STINGRAY Headquarters in Montreal, Canada Offices in the U.S., U.K., Netherlands, Switzerland, France, Israel, Australia, South Korea, and Singapore.

400 MILLION subscribers across all services

156 COUNTRIES across five continents ABOUT STINGRAY

150 expert music programmers from 3.3 MILLION 1.5 BILLION around the globe monthly visits on mobile streamed hours monthly

$10 RAY.A MILLION Publicly listed on the in research 74,000 commercial music Toronto Stock Exchange and development and digital signage locations June 2015 per year STINGRAY CUSTOMER PROFILES

Silent Generation Z Millennials Generation X Boomers Generation

(21-34) (35-49) (50-64) (15-20) (65+)

Digital Natives Connectivity Tech-savvy Tech-savvy: Low Tech-savvy: Low Multiplatform Media aware Traditional and new media Traditional media Traditional Sharers Tech-savvy

Taylor Swift, One Direction, Beyonce, Coldplay, Justin U2, Madonna, Prince, Nirvana Bob Dylan, Beatles, Woodstock Elvis, Ray Charles, Miles Davis, Shawn Mendes generation Timberlake generation generation generation Mozart generation

STINGRAY MUSIC STINGRAY MUSIC STINGRAY MUSIC STINGRAY MUSIC STINGRAY MUSIC STINGRAY MUSIC VIDEOS STINGRAY MUSIC VIDEOS DJAZZ DJAZZ DJAZZ KARAOKE KARAOKE BRAVA BRAVA BRAVA iCONCERTS iCONCERTS iCONCERTS iCONCERTS AMBIANCE 4K FESTIVAL 4K AMBIANCE 4K AMBIANCE 4K FESTIVAL 4K FESTIVAL 4K FESTIVAL 4K

STINGRAY SERVICES

MUSIC DELIVERED AS TV CHANNELS & VOD CONTENT

KARAOKE TELEVISION CHANNELS ORIGINAL BUSINESS AUDIO CONCERTS & SHOWS MUSIC VIDEOS CONTENT SERVICES

HD Stingray Karaoke Stingray Music Stingray Lite TV Stingray PausePlay Stingray Business YOKEE Stingray iConcerts Stingray Vibe Background Music Stingray Classica Stingray Loud Digital Signage Music Videos Stingray Brava Stingray Retro Stingray Pass Stingray DJAZZ Stingray Juicebox

4K UHD And more to come

Stingray Ambiance 4K Nature Vision 4K Stingray Festival 4K

Television Mobile Web On-Demand Channels Catalog

STINGRAY CLASSICA DISTRIBUTION

Across 50 countries 20 years in Europe, Africa, and South America in over 13M households

Germany, Austria, Switzerland, Spain, France, Belgium, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Cyprus, Bulgaria, Hungary, Czech Republic, Slovakia, Croatia, Macedonia, Estonia, Poland, Romania, South Korea, Malaysia, Mongolia, Philippines, Taiwan, Indonesia, China, South Africa, Mexico, Italia, Japan Classical Music in a fast changing media environment

14 What a dream…. if great musicians like Mozart, Brahms and Mahler, would have been filmed in their performances.

Our current music life is just as fascinating so let’s run the cameras as much as we can. Video Development 1950 - 2015 Video development 1950-2015 WIDESCREEN TV 16:9 ULTRA HD (4K-8K) ULTRA HD - HDR STEREO TV Colour TV CINEMA 4K HDTV 21:9 BW TV HDTV 16:9

2009197019952010198519502017 2015 2001 Video producon now available for all

• 6-9 camera producon in HD/4K, 5.1. surround sound • Live recording | Studio recording • Storytelling • Producon costs: vary between $5.000 - $75.000 • New distribuon chain: DVD/Blu-ray, TV, Website, Social Media, Cinema, OTT services, Mobile/tablet, YouTube Video producon – a European affair • Allegro Films • Ideal Audience • Arthaus • NPO • BBC • Opus Arte • Bel Air • ORF • Berlin Philharmonic • Paramax • Bernard Fleisher Moving • Polycast Images • RAI • Boomtown Media • Royal Concertgebouw • CLC • RTBF • C major Entertainment • Sounding Images • Concerto Media • TMG - Tele Munchen Gruppe • Dynamic • TVP • EuroArts • Unitel • Europe Images • And 100s more Video Content Distribuon “Screen Media” Video Content Distribuon

Mobile Tablet Disc TV

Cinema OTT | VOD

Narrow Events Casng YouTube/Vimeo/Facebook Video distribuon classical music

• DVD/Blu-ray: vanishing • Cinema: mainly Opera | Ballet - steady • TV: Sngray (Classica, Brava), Mezzo, C Music - growing • Internet Services: Medici.tv, Digital Concert Hall, MET Player, many local players - growing • Mobile/Tablet: various apps – growing • OTT/SVOD (Nelix model): Amazon, Comcast – fast growing Video producon: Consumer benefits

• Digital Concert Hall • Front row seat • Concert | opera | festival broadcast to your TV, home cinema, mobile, tablet and more • Access to great VOD catalogues • High quality sound and video • Anywhere in the world Video producon: Orchestra benefits

• Digital Concert Hall: expand capacity of the hall • Image: enhances new media profile • Innovation: new way of distributing • Service: (inter)national fans • Reach: gain new fans online • Business model: not yet

24 WITH THE BUDGET OF ONE INTERNATIONAL TOUR YOU CAN PRODUCE AT LEAST 10 VIRTUAL TOURS REACHING 100 TIMES MORE FANS! CLASSICAL MUSIC ON TV

• Public Broadcasng – a vanishing market • Less budgets for producon/less slots to broadcast • Loosing the bale of the audience share • But… more than 90% of the consumers sll watch TV • Commercial plaorms growing in distribuon Classical TV: North-America <> Europe

• Production America: highly limited content production Europe: huge content production (UK, GER, FR, NL, AUS) • Rights situation: America: Concerts/Opera NO, Storytelling YES Europe: Concerts/Opera YES, Storytelling YES • Distribution: America: TV NO, Internet/OTT Growing Europe: TV YES, Internet/OTT Growing Statement 3 New Media and Social Media will reshuffle the Hall of fame top 10 lists of artists, orchestras, composers and opera houses in a dramatic way.

The first movers might dominate the future. There is a chance for all! Statement 3 Ready for a new definion?

TV + VOD + Streaming + Mobile + Social Media video = SCREEN MEDIA MEDIA A THREAD OR OPPORTUNITY? New media opportunities for orchestras

• Media library • New Audiences • Easy excess to • Business model? digital fans • Success • Exposure • Future • Branding/Marketing • And more…. • Distribution THE BIG QUESTION MARK

• Does Media create new business models? • Currently: NO • And this might not change • Media = marketing might be reality 21ST CENTURY ORCHESTRA = MEDIA INCLUDED

2 OPTIONS: JOIN OR NOT THANK YOU!