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Oxxo Convenience Stores Case Study

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Oxxo Convenience Stores Case Study OXXO CONVENIENCE STORES CASE STUDY www.indionetworks.com OVERVIEW REQUIREMENT HOW WE HELPED OXXO is a convenience store • Centralised Network Control •Simplified control of network giant in Mexico with over • WiFi Monetisation through single console 18,000 stores across Latin Ame- • Inexpensive WiFi • Customised Landing Page rica. OXXO wanted to imple- • Revenue Generation •Tiered Billing Service ment a Public WiFi solution • Custom Landing Page Monetised WiFi through Adverti- which was reliable and would • Access Point management sing allow the people to experience • Easy integration of WiFi with Low deployment cost the ease of connectivity that domestic broadband vendor Reduced CapEx & OpEx WiFi enables. Easy User Integration to network Remote troubleshooting AP Management AWFIS SPACE SOLUTIONS CASE STUDY OXXO CONVENIENCE STORES Enabling Public WiFi across hundreds of locations and serving over one hundred thousand unique users. OXXO, parent company FEMSA, is the largest chain of convenience stores in Latin America with around 18000 stores as of 2020. Starting in 1978 with its first convenience store in Monterrey, OXXO has since then scaled its operations beyond convenience stores to gas-stations and pharmacies too. www.indionetworks.com 2 CASE STUDY OXXO CONVENIENCE STORES per day. They were installed at over a hun- dred places. WiFi was a relatively new phe- • WiFi Experience was Unique to OXXO We provided OXXO with a WiFiLan OSS / • Positive Sentiment towards OXXO nomenon back in 2012-2013. It was Results BSS solution which gave them centralised • 100K Unique User Sign Ups just being accessible to the general Delivery of the entire project was control of the entire network including all • Happy Customers! public on a large scale, especially in done before time to the satisfac- of their Access Points. The implementa- developing geographies. tion of OXXO. Over time, OXXO tion gave OXXO 24x7 control over their OXXO wanted a Public WiFi solution reaped the benefits of providing a network through a single console. OXXO to be implemented across their con- public WiFi service to its custo- monetised its Public WiFi network through venience stores to provide the people mers. OXXO noticed that their WiFiLan’s WiFi monetisation platform, it of Mexico a public WiFi experience footfall had increased after the also ensured efficient bandwidth alloca- along with an enhanced customer deployment of WiFI Access tion to all its users through bandwidth ma- experience. OXXO wanted the people Points in their stores. Testimonies nagement policies. living around the store’s neighbor- of customers reflected a positive The Captive Portal was customised as per hood to come about and use their sentiment. OXXO’s requirements. The landing portal wireless service as an add-on. The Just after one year of deploy- AWFIS SPACE reflected company values and the messa- project was initially meant to be a free ment, the entire entire documen- ge it wanted to convey to the people. While service, to later be monetized through ted usage by over one hundred SOLUTIONS the Systems Integrator was responsible tiered billing services. They wanted a thousand unique users to the for providing wired internet connectivity, solution that could control the network. CASE STUDY Indio managed, ran and monetised the network centrally through a single The results were: network. administrator. The project also requi- • Increased Footfall in stores red us to work with a domestic • Enhanced Customer Solution System Integrator whose services Experience The solution was first implemented as a were to be integrated into the wire- • Positive Customer Reviews pilot project in Guadalajara, Mexico, where less network. • Good Revenue through WiFi OXXO’s Headquarters are located, and The Access Points were set up Monetisation then scaled to the state of Jalisco, which at strategic locations that would • Brand Modernisation Image is to thewww.indionetworks.com west of Mexico. churn out the most number of visitors 3 CASE STUDY OXXO CONVENIENCE STORES per day. They were installed at over a hun- dred places. WiFi was a relatively new phe- • WiFi Experience was Unique to OXXO We provided OXXO with a WiFiLan OSS / • Positive Sentiment towards OXXO nomenon back in 2012-2013. It was Results BSS solution which gave them centralised • 100K Unique User Sign Ups just being accessible to the general Delivery of the entire project was control of the entire network including all • Happy Customers! public on a large scale, especially in done before time to the satisfac- of their Access Points. The implementa- developing geographies. tion of OXXO. Over time, OXXO tion gave OXXO 24x7 control over their OXXO wanted a Public WiFi solution reaped the benefits of providing a network through a single console. OXXO to be implemented across their con- public WiFi service to its custo- monetised its Public WiFi network through venience stores to provide the people mers. OXXO noticed that their WiFiLan’s WiFi monetisation platform, it of Mexico a public WiFi experience footfall had increased after the also ensured efficient bandwidth alloca- along with an enhanced customer deployment of WiFI Access tion to all its users through bandwidth ma- experience. OXXO wanted the people Points in their stores. Testimonies nagement policies. living around the store’s neighbor- of customers reflected a positive The Captive Portal was customised as per hood to come about and use their sentiment. OXXO’s requirements. The landing portal wireless service as an add-on. The Just after one year of deploy- reflected company values and the messa- AWFIS SPACE project was initially meant to be a free ment, the entire entire documen- ge it wanted to convey to the people. While service, to later be monetized through ted usage by over one hundred the Systems Integrator was responsible SOLUTIONS tiered billing services. They wanted a thousand unique users to the for providing wired internet connectivity, solution that could control the network. Indio managed, ran and monetised the CASE STUDY network centrally through a single The results were: network. administrator. The project also requi- • Increased Footfall in stores red us to work with a domestic • Enhanced Customer Solution System Integrator whose services Experience The solution was first implemented as a were to be integrated into the wire- • Positive Customer Reviews pilot project in Guadalajara, Mexico, where less network. • Good Revenue through WiFi OXXO’s Headquarters are located, and The Access Points were set up Monetisation then scaled to the state of Jalisco, which at strategic locations that would • Brand Modernisation Image is to the west of Mexico. www.indionetworks.com churn out the most number of visitors 4.
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