Broadcasting Mmar 30 the News Magazine of the Fifth Estate Vol

Home , Jim Jensen (reporter), KSPD, KTMW, Michele Marsh (reporter), QUBE, The Wombles

Reopening Gue case on copyright Big win for format freedom 'At Large' with Larry Grossman Broadcasting mMar 30 The News Magazine of the Fifth Estate Vol. 100 No. 13 Our 50th Year 1981

NEW FROM VIACOM.

N.)

Mel irst 55) Years Of Broadcasting

1 954

PAGE 77 reserved. rights All Inc International Viacom 01981

1981. Fall Available come. to more and half-hours original Outrageous 24 BIZARRE! That's boring. ever never, and original offbeat, are that episodes 24 in energy nuclear and religion economy, the censorship, politics, television, sports, on take company and Byner humor. irreverent their escapes life of aspect No sketches. and skits vignettes, of assortment uproarious an through way their slapstick and lampoon troupe repertory talented a and Byner

Byner. John starring series comedy half-hour the funny, LI always and outrageous often BIZARRE, all it says name he

THE GRASS VALLEY GROUP, INC.. P.O. BOX 1114 GRASS VALLEY CALIFORNIA 95945 USA TEL: (916) 2718421 TWX: 910-5308280

A TEKTRONIX COMPANY Booth 1210 / NAB at Las Vegas / April 12-15 1981 Broadcasting-I-Mar 30 The Week in Brief

TOP OF THE WEEK extend license terms and permit random selection of COPYRIGHT RUMBLINGS 0 At least one bill is in works initial grantees. Citizen groups and black coalition oppose and Kastenmeier subcommittee plans May hearings. legislation. PAGE 40. PAGE 23. PROGRAMING FREEDOM OF FORMAT CHOICE Supreme Court 0&o ACCESS SLOTS Network-owned TV stations nave supports FCC's position that radio licenses and practically blocked in fall schedules. PAGE 46. marketplace should determine entertainment formats. TECHNOLOGY PAGE 23. HARDWARE ON CAPITOL HILL Six companies display communications equipment at exhibition sponsored SHORT-FORM RENEWALS FCC adopts post-card-size by Wirth subcommittee. Warner's Qube draws application that will be all most stations have to file. Spot most attention from members of Congress, staffers and technical inspections will continue. PAGE 25. public. PAGE 52.

FCC FEES Proposed legislation would annually JOURNALISM reauthorize FCC and set up schedule of charges for BOBTAILING 'KANGAROO' CBS cuts children's TV show services. PAGE 26. to half hour and switches it with expanded Kuralt news program. PAGE 58. THAT FTC VACANCY Rockefeller and Liebling are leading contenders to succeed Pitofsky. PAGE 26. BUSINESS LEIBOWITZ ON CABLE Analyst declines to change BRITISH CHALLENGE FRENCH United Kingdom Teletext either buy or sell recommendation, but says he is bullish Industry Group asks FCC rulemaking to establish British about industry fundamentals. Report also explains why defined-format system as teletext standard. Petition price of UA-Columbia was bid up so high in anticipation competes with CBS's proposal for rules based on French of merger. PAGE 62. Antiope system. PAGE 28. MEDIA INTERNATIONAL FEARS ABOUT FUND CUTS Public broadcasters INFORMATION FLOW Hearings will be held this week on bill to establish express concerns at Hill oversight hearing on CPB. executive-level council to deal PAGE 28. more efficiently with other countries. PAGE 70.

1954 MANKIEWICZ SEES DOOM Administration's cuts could THE 'BROADCASTING' YEARS McCarthyism fell victim put National Public Radio off air by Oct. 1, says NPR's to Murrow and Friendly and then later to TV's exposure president. PAGE 29. during Army hearings on Capitol Hill. Television rapidly AT LARGE expanded in station numbers, color programing and AS GROSSMAN SEES IT PBS's president believes these sales, forcing radio to make more adjustments. But TV are best and worst times for public broadcasting. He still had its problem of how UHF could survive against offers his views on the medium, its funding problems, more-entrenched VHF. PAGE 77. competition from within and from outside, and assesses PROFILE new technologies. PAGE 30. SEGAL'S SURE HANDS Joel Segal has built an enviable LAW & REGULATION record of success in program production. But it's just one LICENSING SPEED-UPS FCC, NTIA and NAB generally of many balls that Ted Bates & Co:s senior vice president support bill to scrub comparative TV renewal hearings, keeps in the air. PAGE 103.

Index to departments Changing Hands 66 For the Record 82 News Beat 60 Closed Circuit 7 In Sync 55 Open Mike 20 Datebook 17 Intermedia 72 Playback 50 Bottom Line 63 Editorials 106 Monday Memo 14 Stock Index 64 Business Briefly 8 Fates & Fortunes 99 Monitor 46 Washington Watch 43

Broadcasting (ISSN 0007-2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street. N.W. Washington, D.C. 20036. Second-class postage paid at Washington. D.C., and additional offices. Single issue S1.75 except special issues $2.50. Subscriptions. U.S. and possessions: one year S50. Iwo years S95. three years 5135. Canadian and other international subscribers add S12 per year. U.S. and possessions add 5155 yearly for special delivery, S90 for first- class. Subscribers occupation required. Weekly Playlist S30 annually An- nually Broadcasting Yearbook 560.00. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road. Ann Arbor. Mich. 48106 (35mm, full year 535). Microfiche of Broad- casting is available from Bell & Howell, Micro Photo Division. Old Mansfield Road, Wooster. Ohio 44691 (lull year S27.501

Index to advertisers Accuracy In Media 51 0 Associated Press 16-17o Back to God 50 0 Blackburn & Co. 66 0 Bridal Fair 850 Broadcast Electronics 53 0 CSI Electronics 650 Cetec 48 -490 Continental Electronics 31 0 Enterprise Radio 12-130 FM-100 Inside Back Cover 0 Grass Valley 40 Harris 35, 37, 41 0 Ted Hepburn 670 JVC 61 MCA-TV 11, 19, 220 MIP-TV 690 Manheim Advertising 470 Media People 1010 Microprobe 820 More Music 840 Nurad Back Cover 0 Pulitzer Broadcast Group 6 0 Research Group 90 Richter-Kalil 68 0 Rose Poster 560 Standard Rate & Data Service 71 0 Selcom 44-45, 54-55. 62-63. 72 -730 State Farm 57 0 TM Productions 21 0 TM Programming 32 0 TVSC 10 0 Viacom Front Covet Inside Front Cover/Page 3 0 WCBS-TV 76 0 Wall Street Journal Re- port 15 0 Warner Brothers 39 0 Westwood One 8 0 "Thanks, KSDK, for giving up $100,000. of your valuable air time to help kids like me:' You're very welcome. This year's 15th Annual Variety Club 19 hour telethon on Channel 5 in St. Louis brought in record pledges of $833,174. to benefit the handicapped and underprivileged kids in the St. Louis area. We gladly give up the time every year. Because we care about the community we serve. Leadership and caring. That's the Pulitzer standard of broadcast journalism.

ut Represented by Blair _ Television & Radio

KOAT-TV KSDK A KETV-TV WLNE-TV Cery WGAL-TV KTAR & KBBC-FM /61* Albuquerque St. Louis Omaha New Bedford/ Lancaster/York/ Phoenix Providence Harrisburg/ formerly WTEV -TVl Lebanon Touching the lives of over nine million Americans ClosedECircuit a Insider report: behind the scene, before the fact

development in 1970's. Rule hopes Public Television Stations, met with 120 Tidying up recommendations will build on successes public broadcasters in late February and Mark S. Fowler, whom President Reagan of past 10 years, consistent with changing early March, briefed them on issues and intends to designate chairman of FCC, complexion of media. Top chain of turned them loose on representatives from may get six-year term that is available after command (Leonard Goldenson, home districts. all. White House surprised observers- chairman; Rule and Fred Pierce, executive Roseman, registered lobbyist, makes no and Fowler-when it originally named him vice president of ABC Inc. and president bones about success in making public to term with little more than five years to of ABC Television) isn't presently radio's position conspicuously well known run instead of six-year term now being involved. in Congress; some testimony last week served by James Quello. There was no referred to "CPR" (nonexistent particular reason for naming Fowler to Corporation for Public Radio) instead of vacancy created by resignation of Tyrone On INN-side "CPB" (Corporation for Public Brown, White House spokesman said. No Independent News Network, wholly Broadcasting). NPR isn't letting up: Its one focused on fact that Quello, whose owned subsidiary of Weix Inc., New York, guests at Radio and Television seven-year term expired last June, is which began operation last June, has Correspondents Association dinner in continuing to serve until renominated or acquired its 50th TV affiliate (all Washington Thursday night included replaced. So now various Fowler backers, independents, save one) far ahead of Senators Harrison Schmitt (R-N.M.) including Senator Paul Laxalt (R-Nev.), projections. And it expects to be in black and Nancy Kassebaum (R-Kan.). Reagan confidant, are suggesting to White by its first year's end_with budget running House that Fowler be given longer term. between $6 and $7 million, annualized. 1111111111MMIMMI That doesn't mean Quello will be dumped; Lev Pope, WPIX Inc. president, is chief One, two, three? on contrary, his backers are trooping to executive, and John Corporan, vice White House to urge that his Will Sunday morning be next battleground president, news, is also INN executive for network news competition? Now that renomination, regarded as certainty, be producer. announced promptly-but to Brown's CBS News has carved out long-form news seat. Fowler is among those supporting franchise with Charles Kuralt's Sunday Quello's reappointment. 11 Morning, both NBC News and ABC News People's TV Date for Fowler's confirmation hearing are looking to beef up their presence. Committee, Principal preoccupation of noncommercial before Senate Commerce days may be threats of not yet been set. White broadcasters these incidentally, has federal budget cuts, but another threat of bogged down in job of completing Temptation House, magnitude sits unresolved in U.$. papers of scores of nominees serious Station sale that would be watched with nomination Circuit Court of Appeals in New Orleans. to various posts, has not yet sent Fowler's interest in wake of Supreme Court action there is appeal of Still awaiting decision declaring marketplace sole to committee. district judge in Houston ruling of U.S. regulator of radio entertainment formats that broadcast stations owned by (see page 23) involves WNCN(FM) New government are agencies of government York. GAF Broadcasting is increments of free press protected Co., licensee, Ferris and friends and not looking into feasibility of sale of classical- by First Amendment. Ruling came in FCC Chairman Charles D. Ferris will join music station, and chief executive officer order last Dec. 18 to Washington office of large Boston law judge's Jesse Werner has promised listeners GAF noncommercial KUHT-TV Houston, owned firm, Mintz, Levin, Cohen, Glovsky & would seek buyer with same commitment Popeo, after leaving FCC April 10. And he by state university system, to air PBS's Death of a Princess, which station had to classical music. GAF won listeners' will take at least two of his present loyalty when it acquired station in 1976 and associates with him-Frank Lloyd, his chosen not to air on grounds it was unfairly anti-Arab. preserved then-threatened format. But administrative assistant, and Tom Casey, GAF now would not have to worry about FCC Common Carrier Bureau's acting If district court were upheld, public kind litigation if it felt promise could not be deputy chief for operations. stations under ownership of any of government would be subject to same kind kept. And observers note that New York of access rules that govern, say, public City station would be worth far more on streets or parks, would have little editorial market if it were available for buyer control over participants. Appeal has been wanting to convert to other-than- ABC and its future pending since Jan. 5. Airing of disputed classical-music format. In next fortnight or so, Booz, Allen, show has been stayed. Hamilton will submit to Elton Rule, president of ABC Companies, findings of Mark-up on opinion intensive survey on structuring of $2- ABC-TV has settled on pricing for issue billion -plus corporation to meet Who us? advertising, or "paid commentaries," that challenges of 1980's. Rule commissioned Statement by National Public Radio it'll start accepting in late-night project six months ago with findings to be President Frank Mankiewicz at National entertainment programing presented to board with policy Press Club that "We don't lobby" (story (BROADCASTING, March 16). It'll be about recommendations. Thesis is how to build page 29) amused Washington observers $32,000 per minute. That represents 8.5% for future entity that, since 1953, has who had been impressed by success so far premium over regular late-night minutes developed significent stature in of campaign to avoid Reagan and is being levied, ABC authorities say, broadcasting, magazine publishing, video administration budget cuts. As part of that to cover production and other costs. One- and soft-goods venture in cable. effort, Mankiewicz, Walda Roseman, year experiment starts July 1. ABC Booz, Allen project is sequel to one NPR senior vice president for national sources say several advertisers have shown undertaken decade ago by McKinsey & affairs and planning, and David Carley, interest and there have been some talks, Co., which provided basic outline for president of National Association of but as yet no sales.

Broadcasting Mar 30 1981 7 BusinessFABriefly

TV ONLY William B. Tanner Co., Memphis. Target: in 80 markets. Agency: Ketchum, Super Cuts Hair Salons ci Begins April adults, 25-49. MacLeod & Grove, Pittsburgh. Target: 6 for 38 weeks in Reno, Las Vegas, San Clorox Hidden Valley Ranch salad adults, 25-49. Francisco, Los Angeles and Sacramento- dressing. Begins April 13 for eight weeks U.S. Diversified Industries 0 Gypsy Stockton, Calif. All dayparts. Agency: in 32 markets. Fringe times. Agency: Moth tape. Begins April 13 for four weeks Meyers, Muldoon & Ketchum, San Young & Rubicam, New York. Target: in 12 markets. Day, fringe and prime Francisco. Target: adults, 18-34. women, 25-54. access times. Agency: Vitt Media Montgomery Ward Department store. Gold Seal Mr. Bubble. Begins April 20 International, New York. Target: adults, Begins March 30 for 13 weeks in about for six to eight weeks in 16 markets. Eariy 25-54. 100 markets. All dayparts. Agency: Media fringe, fringe and day times. Agency: U.S. News & World Report 0 Bureau International, Chicago. Target: Ammirati & Puris, New York. Target: Magazine. Begins this week for two adults, 25-54. women, 25-49; total children. weeks in over 10 markets. Early fringe Leverage Tools Begins May 24 for 11 Fonda/Regal Lace Dynaware paper and prime times. Agency: Media Buying weeks in four test markets. Fringe and plates. Begins May 11 for six weeks in Services, New York. Target: total adults. sports times. Agency: Valentine-Radford, four markets. All dayparts. Agency: Craftmatic Adjustable Beds CI Begins Kansas City, Mo. Target: total adults. Keyes-Martin & Co., Springfield, Mo. April 5 for one week in Allentown, Pa., and New Skin Liquid bandages. Begins Target: women, 25-49. Syracuse, N.Y. Weekend programing. April 13 for three weeks in over 10 Terminex International Termite Agency: Rothman & Lowry, Little Rock, markets. Weekend and all fringe times. control. Begins March 30 for three to nine Ark. Target: total adults. Agency: S.R. Leon Co., New York. Target: weeks in 25 markets. Day, late fringe and women, 25-54. fringe times. Agency: Young & Rubicam, AFL-CR:1 Carpenters union. Begins April 13 for Husky Industries 0 Brix charcoal. New York. Target: adults, 25-54. four to six weeks in 26 markets. Day, fringe, news Begins late April/early May for eight Colonial Penn Insurance 0 Auto and sports times. Agency: Maurer, Fleisher, weeks in under 10 markets. Agency: insurance. Begins April 20 for four weeks Zon & Anderson, Washington. Target: men, 25-49.

RA010 ONLY

Fotomat Stores Begins April 13 for 26 WESTINOcta weeks in about 70 markets. Agency: General Media Services, La Jolla, Calif. Target: adults, 25-49; adults, 25-34. BASF systems Audio/video tapes. Begins March 30 for 14 weeks in Washington, Baltimore, Chicago and Los Angeles. Morning drive, middays and afternoon drive times. Agency: Giardini/ SALUTES Russell, Boston. Target: men, 18-34. One of over 1500 Great Radio Stations White Castle Systems 0 Restaurant carrying Westwood One programs. chain. Begins in mid-April for 10 to 12 Programs like: The Dr. Demento weeks in New York, Minneapolis and Show, Off The Record with Mary Turner, Off The Record Specials, Live From Gilley's, The Concert of the Month, The Rock Years: n@poNGL9 ort Portrait of an Era, The Great American Radio Show, WLVLIAM) Lockport, N.Y.: To Lotus Reps, Daybook, Spaces and from Market 4. Places, Ace and Friends, KMJM Star Trak, Special Edi- WPOZ(AM) Clarksburg, W. Va.: To Lotus tion, Shootin' the Reps, from Fred Smith. Breeze, Tellin' It Like 0 It Was. WINS -TV Charleston, W. Va.: To Petry Television, from HR/Television. 0 WESTWOOD WRMV(AM)-WYUT(FM) Herkimer. N.Y.: To ONE Buckley Radio Sales (no previous rep).

9540 Washington Blvd.. WOOF-AM-FM To Culver City CA 90230 Dothan, Ala.: Lotus Reps, Americas Number One Producer of Nationally Sponsored Radio Programs (213) 204 -5000 from Savalli/Schutz.

Broadcasting Mar 30 1981 8 Our forte is RADIO

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Come see us at the NAB. Just call for an appointment (805) 541-2838 Detroit. Agency: Simpson Marketing Communications, Columbus, Ohio. \6. NWfflnkg® Target: adults, 18-34. California Strawberry Board 0 Begins Lucky thirteen. Harrington, Righter & Parsons opens 13th office this month. Managed by April 13 for six weeks in some 15 markets. Mark Chapman, of firm's Detroit office, new location is: 2115 Rexford Road,Charlotte, N.C. Agency: Botsford-Ketchum, San 28211. Francisco. Target: women, 25-54.

Twenty-nine plus. Celebrating "longest sustaining sponsorship of nationally broadcast Sparkle 0 Glass cleaner. Begins this program in broadcast history," Bankers Life and Casualty Co. marks 30th year as sponsor week for six weeks in Cleveland. Agency: of ABC Radio Network's Paul Harvey News and Comment Ed McLaughlin, president, ABC Responsive Marketing, Des Plaines, Ill. Radio Network claims "When he (Paul Harvey) endorses a company, people believe what Target: he says:' women, 25-54. 0 National Paint & Coatings Promoting seafood. Ponderosa steak houses break extensive TV campaign to advertise Associates Begins May 4 for four "all-you-can-eat" fish special starting this month. With nearly 700 restaurants concentr- weeks in Portland, Ore.; Louisville, Ky., ated in Midwest, plus Pennsylvania and upper New York state, TV spots for Ponderosa will run in selected markets. Agency for Ponderosa is Doyle, Dane, Bernbach, New York. and Buffalo, N.Y. Morning drive times and middays. Agency: Henry J. Kaufman & Avoiding Christmas rush. Fisher-Price Toys will introduce two new products this spring Associates, Washington. Target: women, in major broadcast and print campaign. Hiking Set and Worktop Bench, both in company's 25-49.

Ff' Carillon Importers Achaia Clauss Greek wine. Begins April 13 for four weeks in Boston. All dayparts. Agency: r..k). Gore Co., York. to Chester New Target: adults, 25-54. .*" Motor Insurance Co. Begins April 17 for four weeks in over 10 markets. Agency: Mort Keshin, New York. Target:

Hiking set Work bench adults, 25-54.

pre-school division, are featured items in TV spots that are directed at women. Waring & Cottman Transmissions 0 Begins April / LaRosa handles advertising for Fisher-Price, 6 for four weeks in about 50 markets. Agency: Ross Advertising, Fort Washington, Pa. Target: women, 18-49.

Dikar Apples Begins April 20 for four weeks in 24 markets. Agency: Al Paul Lefton Co., Philadelphia. Target: adults, 25-49.

Beef Industry Council Begins this week for three weeks in Los Angeles. San Francisco and New York. Agency: Lee King & Partners, Chicago. Target: women, 18-49.

Video Concepts 0 Franchise. RCA videodisk promotion. Begins in late March for about three weeks in 35 markets. Agency: Kelly, Scott & Madison, Chicago. Target: men, 25-54.

Exxon Begins April 20 for two to three weeks in over 15 markets. Agency: McCann-Erickson-MIS, Houston. Target: adults, 18-49. Oshmond's Sporting Goods 0 Franchise. Begins April 23 for varying flights in 12 markets. Agency: Bloom Advertising Too, Dallas. Target: adults, 18-49; adults, 18-54.

RADIO AND TV CMC Corp. Consumer electronics. Begins April for one week in Dallas; 310 Parkway View Drive TuplisioN 70 Universal City Plaza Houston; Kansas City, Mo.; Indianapolis; Pittsburgh, Pa. 15205 SYNDIC4T1ON Universal City, Calif. 91608 Miami; Memphis; Nashville; Topeka, Kan.. CENTER 800 - 245-4463 213 - 760-8800 and St. Louis. Agency: Allen Advertising, St. Louis. Target: men, 18-34.

Broadcasting Mar 30 1981 10 HE HIT LIST ZAW,01 COAT, KIIHM1120 [FDLALUKBETI NAVEOHnit IAPIPCDONO AHEMIAI HOME ME

SAME =HE, HEM' VTOAE EE,MTEMICS110H ) [DM CDEM, AHM,M)E,AH 8EATT0 r: Olin. OHO`' VA AW OE) DANCUEOH OT XCA, ITWEAH JJEZ FOLIMEM D)AUSHUEM THE HIT LIST nllE HE 7 :00 EM OT OAHE, ITHE 10 0 °HEM JOY HONEHIT 'HEE SEEM. IrMOOR C DEIACCUI, UNE 80K21 OHOW HOME EMME I AUEOHA1, 17AFC 1700H9,0 AH] M A L HOWE EIA 7\W'0 THE HIT LIST CAEAWAH VEACCUE,A A,2:MMUO, ].011AM) D) 1THM P REHME9,0 MAME-HMI' THE HIT LIST OA OEM APEMEEC,AH8tEATT:77: EFE,,e0 XiA TrIF_Z HMO HARMED. NF JPEOPLTIP) A L A P S 1111 11 I Al, HOME ME ODE MYEAH 80H8 4 MCMOR ,T000 UHT, WaM HOE TEICYr HIM MALCOM 1:_rE=EM, OR 139MODEHOM THE HIT LIST LiDEIACCUIL.A. cp.A.VW

DEMElle0 ) 4:021E=MEE HA7B.OHAIL TAN 12) ADEE 'SUM HEZIT UM,/kE 1THE PE00HEE OT 12.11HTM ZO 7HM, 01) DUCSECDH OT (DEM 117H01\ HE SEEM rUCCDCM 10 W0 ME1 E0 110 a-LAY' HE TY= COAI NEHEETTI nimemum)0 )Duncut OEM AME 8MALFEFErS_ THE HIT LIST 4 [OM OAHE TEPEE HEM' 0EAE2. RETTLE HM LARTOOWO AMEHAF, EDUM CA AKE 11-30, HE= UT,A,E ETZTJMEECTMOM D 6 OF THE BEST MOVIES EVER! FROM MCATV 19E11 Universal City Studios. Inc All rights reserved "IT'S SPORTS, SPORTS FANS LOVE Prosper Azerraf, WYSL,'WI Buffalo "ROUSING SUCCESS!" Bill Cranny, KTUC, Tucson "A SMASH LPL_ 11C.C.r Bob Ingram, KBEA, Kansas City "DETROIT IS REALLY TURNED Ed Christian,ON!" WNIC, Detroit ALL-SPORTS RADIO. COAST 10 COAST WINNER.

Enterprise Radio is a 100%, certified smash hit. Listeners are tuning in, calling in, asking for it, praising it. Station Managers report warmly, "It'll help make us rich." Enterprise Radio is your opportunity to easily increase your audience and your inventory of premium-priced time and raise your profits. It's a now idea, the first and only all-sports radio network targeted to America's growing love affair with sports. With the biggest sports team in radio, Enterprise gives you 5-minute updates every half hour, 20 five-minute features (Bill Russell's a regular) and the first national sports talk show, 13 hours nightly complete with a toll-free phone number. Enterprise delivers more k: than the score. Our top reporters Special interest features with and commentators uncork the sto- stars like Bill RusselL ries behind the headlines. Reveal. Enlighten. Predict. It's 1980's style interactive radio on a big scale. Want to increase your ratings and Ideas and opinions profits? Then don't wait another day to really fly on our national talk show. check out Enterprise Radio. The way stations are signing up, tomorrow could be too late. For more information, call Don Ras- mussen at Enterprise Radio West, (309) 698-6151 or George Davies or Jim Bates, Enterprise Radio East, (203) 677-6843. ENTERPRISE RADIO. ME SPORTS NEIVIIORK. Visit booth No. 120 at the NAB Show to meet Bill Russell and other sports stars.

New York, NY, WWRL New York, NY, WKHK-FM San Francisco, CA, KDIA Detroit, MI, WNIC Cleveland, OH, WBBG Akron, OH, WHLO Dallas/Ft. Worth, TX, KLIF Miami, FL, WBGS Tampa/St. Petersburg/Clearwater, FL, WTAN Indianapolis, IN, WNDE Milwaukee, WI, WTMJ Mission/Kansas City, KS, KBEA Buffalo, NY, WYSL Nashville, TN, WKDA New Orleans, LA, WGSO Norfolk, VA, WNIS Salt Lake City, UT, KWMS Albany/Schenectady/Troy, NY, WOKO Little Rock, AR, KARN Rochester, NY, WSAY Honolulu, HI, KHVH Tucson, AZ, KTUC-AM/KNDE-FM Memphis, TN, WDIA-AM/WRVR-FM Monterey/Salinas CA, KOCN-FM MondayEMemo® A broadcast advertising commentary from Harley Fleishman, president, Fisher Office Furniture, Milwaukee

Getting results with outnumber the criticisms by more than 100 to one. The commercials have a ad budget small received a number of awards, including For the local retailer, size of the advertis- the first-place gold Clio and silver "One ing budget is not always the most impor- Show" award for "Low Overhead" in tant factor when using television. 1977; plus a "Best of Show" award for Showmanship is, however. The experience "The Copy Cat" in 1974 from the Mil- of Fisher Office Furniture is a good exam- waukee Society of Communicating Arts. ple. It is almost unbelievable when an office Selling office furniture may be con- furniture dealer in Milwaukee spending sidered a mundane business by some peo- the amount we do can enter the Clio con- ple, but not to Fisher. From showroom to test in the office products and equipment selling to television advertising, showman- classification in competition with major ship has been added to every facet of the companies-all of which probably have business. larger advertising budgets than our gross An unusual aspect of Fisher's advertis- sales in any year-and win. ing is the cost of the commercials. It's im- People ask us if our television advertis- portant that every time our commercial is ing works. The truth is we are not wealthy seen, we make a lasting impression. People enough to buy advertising for entertain- are shocked when I tell them the produc- ment alone. We feel our television cam- tion cost. How many advertisers whose paign has not only brought us customers, budget totals $75,000 would spend but has brought us many friends and com- $25,000 or more for a spot? This is almost pliments. It is the talk of the town heresy, but it's the best investment we wherever advertising is mentioned at ever made. Quality costs money and we social gatherings. get it back three- or four-fold. Fisher even gets inquiries about the Although there are bigger office fur- times when the commercials will run. We niture dealers in Milwaukee, Fisher is have placed newspaper advertisements easily the best known. Its customers are containing the commercial schedule "so small and medium-sized firms where the that you don't have to sit through the TV principal of the business becomes in- shows." volved in buying, although a number of Target for the television advertising is the major Milwaukee area businesses also Harley Fleishman, president of Fisher Office the up-scale business and professional buy and rent from Fisher. Furniture Inc., Milwaukee, has had long-time people. Fisher commercials reach this au- Our single showroom is substantially interest in television. From 1953 through 1956 dience through morning and late-evening larger than the average store in the busi- while he was attending University of Wisconsin news, Today and Tonight and, ness and differs in appearance. Delta- in Milwaukee, Fleishman worked in production periodically, through golf, basketball and shaped panels serve as backdrops for fur- and later in sales for WTVW(TV).WCAN-TV and mp- tennis. niture groupings, and behind them all, h/ there. In 1956 he joined family-owned There are gratifying benefits in other there is a 130-foot "maxigraphic" wall housewares business and in 1964 he launched ways. Knowledge of the success of the with brightly colored illustrations that Fisher Office Furniture, Fisher commercials has spread, and office might be found in a musuem of modern furniture dealers in many cities have art. The number of items displayed is at one firm and at Fisher, the commercial purchased rights to use the ads in their almost overwhelming, and when Fisher had as the theme "Where the Look of markets. boasts about its "Fast Office Furnishing" Success Costs Less," a point still carried In addition, we have gained respect in program, there is no doubt in the buyer's on all Fisher correspondence. what we are doing. People like to bargain mind that the firm can deliver 75% of its After the first commercial, Weller sold and some dealers will code the furniture orders in a few days. his Milwaukee agency and moved to and tell the customer, "When you are Sales approaches and television adver- Chicago and then to New York, working ready to buy, come back and we will give tising are equally out-of-the-ordinary. for national agencies. At present, he is you 'your' special price." We price the fur- Fisher has no outside sales staff. As one senior vice president and director of crea- niture net and guarantee everything we job applicant was told by a friend: "Don't tive services for Della Femina, Travisano sell and we are not the lowest-priced in worry, you don't have to have experience & Partners in California, but has con- town. The television advertising must at Fisher. Their customers are pre-sold." tinued to produce Fisher advertising. have given us some kind of credibility. Pre-sold customers are a consequence After running for three years, "The Look After all, we are in business to sell office of advertising that dates back to the early of Success" was replaced by "The Copy furniture, not discount it. 1970's. When Fisher was started in 1964, Cat," which also ran for three years. "Low The bottom line for Fisher is satisfied the advertising program included print, Overhead" was introduced in 1977 and customers-doctors, lawyers, salesmen, radio and some television, which was not "Dr. Hearn" in 1979. auto dealers, office managers and busi- very effective. To some television viewers, the com- nessmen-professionals who keep coming Then in 1971, Jim Weller produced the mercials are "irritating" or "dumb." To back to Fisher. Even those who do not buy first of our television commercials that others they are "fantastic" and office furniture are impressed. As one helped make Fisher famous, not only in "humorous" or "commercials the woman wrote: "If I were in the market for Milwaukee, but other places as well. Com- average viewer can relate to." Whichever, office furniture, I wouldn't think of any- paring what $1,500 could buy for an office complimentary letters and comments far one else. So keep up the good work."

Broadcasting Mar 30 1961 14 When Rolls-Royce Motors turns to radio, the sound you hear is TheWall Street Journal Report.

No wonder! The Wall Street Journal Radio Report The Wall Street Journal Report, broadcast live attracts an intelligent, upwardly-mobile, affluent by satellite, with on-the-spot reports from 25 domes- audience-that is not only open to, but eager for, tic and international financial centers, is quite simply better products and services, including the elegant the best business news program on the air! Rolls-Royce! If you are seeking a quality ambiance for your In its first 4 months, The Wall Street Journal product or service- Report has been successful in selling sophis- whether national, regional, ticated financial services, expensive cameras, or local, we should talk. computers, and a great For more information, call deal more. And now as Bob Rush, their exclusive national Director of Broadcast Services, radio buy, were proud to be help- ry IURIAI k4The Wall Street Journal Report, ing to sell Rolls-Royce. . (212)285-5381. The name "Rolls-Royce' is a registered trademark The AP Broadcasters are going toWashington.

Our 1981 Convention comes at a time of great changes across the nation -and what better place to explore "America Beyond the 80's" than where the changes are taking place? We're planning a challenging, far-reaching program to look at where we are-and where we're going, both in broadcasting and in government. There will be seminars on the Presidency and the Press to Religion and Politics. We'll talk about the Deregulation of America and the latest trends in broadcasting and other communications technologies. The convention will enlighten us, challenge us, and perhaps even anger us. But one thing's for sure: it's the place where the big issues will be discussed -and important people will discuss them. So it's important to make sure you're adequately represented when the AP Broadcasters go to Washington June 4-6. Send the adjacent coupon to Jim Hood, General Broadcast Editor, AP Broadcast Services, 50 Rockefeller Plaza, New York, New York 10020, to register yourself and your staff and make reservations at the Washington Hilton. Be sure to get the forms in by May 4, Innovation for to get the special APB convention rate. better news programming

Ap Broadcast Services

Associated Press Broadcast Services: AP Radio Wire AP TV Wire AP Radio Network AP Newscable AP Photo Color AP Laser Photo Datebook6

revised indicates new or listing symposium, sponsored by The Colgate Darden Gra- include Don Hewitt. executive producer. CBS's 60 duate School of Business Administration at University Minutes, and Marilyn Berger, free-lance journalist, San of Virginia in cooperation with Annenberg School of Diego Hilton, San Diego. This week Communications of University of Pennsylvania and University of Southern California. Speakers include March 27-April 5-11th annual USA Film Festival Timothy Wirth (D-Colo.), chairman of House Telecom- of independent and studio films. Loews Anatole hotel, munications Subcommittee, and Elie Abel, dean of Also in April Dallas. Information: USA Film Festival, P.O. Box 3105, Columbia University School of Journalism. Funding by April 8-8-Presentation of 28th annual Unity Awards Southern Methodist University, Dallas, Tex., 75275, Philip Morris Inc. Philip Morris Operations Center, in Media for excellence in broadcast and print journal- (214) 892 -2979. Richmond, Va. ism, sponsored by Department of Communications, March 28-April 1-Illinois-Indiana Cable Thlevi- April 1-2-Kentucky Broadcasters Association an- Lincoln University Jefferson City, Mo. sion Association annual convention. Hyatt Regency nual spring convention. Executive Inn Rivermont, April 8.8-"International Perspectives in News:' hotel, Indianapolis. Owensboro, Ky. sponsored by Southern Illinois University School of March 29 -April 1 -Public Telecommunications In- April 2-3-Conference on record of the Federal Journalism, at Carbondale, Ill., and funded by the U.S. stitute of the National Association of Educational Election Campaign Act after a decade of reform spon- International Communication Agency and the East- Broadcasters third annual production managers sored by Citizens Research Foundation, Georgetown West Foundation in Santa Barbara, Calif. workshop. Galt House. Louisville, Ky. Law Center; Washington D.C. Speakers include April 8-10-Community Antenna Iblevision Associ- Archibald Cox, Harvard Law School; John Terry Dolan, March 30-April 1 -California Cable Tklevision As- ation technical seminar. Garland Holiday Inn, Dallas. National Conservative sociation Congressional-FCC Conference. March 31, Political Action Committee; Information: (305) 562-7847. dinner honoring Lionel Van Deer lin, former California John D. Deardourff and Robert D. Squier, campaign congressman and chairman of House Communica- consultants, former Representative (and presidential April 7-Federal Communications Bar Association tions Subcommittee. Four Seasons hotel, Washington. candidate) John Anderson (R-III.), and Ruth Hinerfeld, luncheon. Speaker: William McGowan, chairman of president, League of Women Voters. board, MCI Communications Corp. Touchdown Club. March 31 -Broadcast town meeting held by mem- Washington. bers of radio and television code boards of National April 2-3-Broadcasters Promotion Association Association of Broadcasters. Louisville, Ky. board meeting. Waldorf Astoria, New York. April 8-International Radio and Tklevision Society April 3-4-Society of newsmaker luncheon. Waldorf-Astoria hotel, New April 1-Deadline for receipt of bids for cable Professional Journalists, Sigma York. Speaker: Lowell Thomas. Delta Chi, region one conference, Sheraton Heights, franchise in Miami. Hasbrouck Heights, N.J.; region two conference. Holi- April 8-New England Cable Thlevision Association April 1- New Medium /New Market Update workshop day Inn, Annapolis. Md., and region six conference, spring meeting. Sheraton-Tara hotel, Nashua, N.H. In- on new electronic media sponsored by The Chicago Radisson LaCrosse hotel, LaCrosse, Wis. formation: NECTA, 8 1/2 North State Street, Concord, Editing Center, 11 E. Hubbard, Chicago. N.H.. 03301, (603) 224-3373. April 3-5-California Associated Press Thlevision- April 1-2-Communications in the 21st Century Radio Association 34th annual convention. Speakers April 8-11-American Association of Advertising Agencies annual meeting. Boca Raton Hotel and Club. Boca Raton, Fla April 9-Atlanta chapter, American Women in Radio and Thlevision, first annual Woman of Achievement Awards banquet. Egyptian Ballroom of Fox Theater, Atlanta. April 10-Syracuse University's Black Communica- tions Society symposium entitled "Black Media Ownership: The Vehicle for Survival!' Among speakers will be Robert L. Johnson, president, Black Entertain- ment Television. Syracuse. N.Y. April 10-11 - Radio -Television News Directors Association region six and Nebraska APB seminar. Ramada Inn, Grand Island, Neb. April 10-12-Society of Professional Journalists, Sigma Delta Chi, region eight conference. Student Union hotel on campus of Oklahoma State University, Stillwater, Okla. April 12-Association of Maximum Service Jim Hood, General Broadcast Editor Thlecasters 25th annual membership meeting. Las AP Broadcast Services Vegas Convention Center, meeting room B -20, Las 50 Rockefeller Plaza, N.Y., N.Y. 10020 Vegas. We wish to register the following persons for the 1981 APB Convention, April 12-Daytime Broadcasters Association annual June 4-6, in Washington, membership meeting. Room 18, Las Vegas Conven- D.C. tion Center, Las Vegas. NAME STATUS CONVENTION HOTEL RESERVATIONS (circle 1) RATE Room Size Arrival-Departure April 12-15-National Association of Broadcasters (see below)' (circle 1) 59th annual convention. Las Vegas Convention Center. abcd S D T April 13-National Association of Spanish Broad- casters annual convention. Aladdin hotel, Las Vegas. abcd S D T abcd S D T April 13-15-Satcom '81, sponsored by Interna- tional Association. of Satellite Users. Washington abcd S D T Hilton. Washington. Information. Mike Bradley. CHECK ENCLOSED FOR 6845 Elm Street, Suite 710, McLean, Va., 22101, (703) 893-2217. Signed April 14-Annual Broadcast Pioneers breakfast. Las Station Vegas Hilton, Las Vegas. Address April 15- New FCC deadline for comments on notice of proposed rulemaking on generic VHF drop-in pro- City State Zip ceeding (BC Doc. 80-499). FCC. Washington. UI ' NOTE: Please observe the following status classifications and rate STATUS RATES PER PERSON Room Reservation Ma April 15-18- MarylandlDelaware Cable Tklevision hotel, a) AP Member $ 65.00 (Meals & receptions) Single (S) $65.00 per night Association spring meeting. International b) AP Member spouse $ 50.00 (Meals & receptions) Double (D) $75.00 per night Baltimore-Washington International Airport. c) Non-member $125.00 (Meals receptions) Twin (1) $75.00 per night IMMEMMMMINIMMEMMINIMEMMMMENMId) Student (lull-time) $ 10 00 (No meals or receptions) April 17-19-Private satellite earth station and low- April 8-11- American Association of Advertis- wood-by-the-Sea, Fla. Future conventions: Sept. ing Agencies annual meeting. Boca Raton 'Hotel Ma-or 12-15, 1982, Reno; Oct. 2-5, 1983, New Orleans; .and Club, Boca Raton, Fla. Information: Jerry Gra- Sept. 23-26;1984, Kansas City, Mo. niero, AAAA, 200 Park Avenue, New York, 10017, Sept. 20-23-Broadcast Financial Management (212) 682-2500. MOY 30-June 4-12th Montreux International Association 21st annual conference. Sheraton- April 12-15-National Association of Broad- Thlevision Symposium and Thchnical Exhibition. Washington hotel, Washington. Future conference: casters 59th annual convention. Las Vegas Con- Montreux, Switzerland, Information: Press officer, Sept. 12-15, 1982, Riviera hotel, Las Vegas. vention Future conventions: Dallas, April Center. Swiss. PTT, Viktoriastr. 21, CH-3030, Berne, Oct. 25-30-Society of Motion Picture and 4.7, 1982; Las Vegas. April 10-13, 1983; Atlanta, Switzerland. Thlevision Engineers 123'd technical conference March 18-21, 1984; Las Vegas, April 14-17, 1985; and equipment exhibit. Century Plaza, Los Las Vegas, April 20-23, 1986; Atlanta, April 543, June 4-8-Associated Press Broadcasters annual Angeles. 1987; Las Vegas, April 10-13, 1988. convention. Washington Hilton, Washington. Nov. 1-4-National Association of Educational June April 24-30-17th annual MIP-TV international 8-10-American Advertising Federation Broadcasters 57th annual convention. Hyatt national convention. TV program market. Palais Des Festivals, Cannes, Hyatt Regency hotel, Wash- Regency, New Orelans. France. ington. Nov. 9-Region 2 conference on AM broadcasting annual April 27-May 1- National Public Radio June 10-14-Broadcasters Promotion Associ- begins. Tentatively set to run for six weeks. Rio de conference. Marriott hotel, Anaheim, Calif. Future ation 26th annual seminar and Broadcast Desig- Janeiro. conference: Washington, April 18-22, 1982. ners Association third annual seminar. Waldorf- Nov. 9-11- liter/Won Bureau of Advertising Astoria hotel, New York. Future June May 4.7-ABC-TV affiliates annual meeting, seminars: 27th annual meeting. Fontainbleau Hilton, Miami. Century Plaza, Los Angeles. 6-10, 1982, St. Francis hotel, San Francisco; June 1-4, 1983, Fairmont hotel, New Orleans; June Nov. 11 -14- Society of Professional Journalists, annual convention, American May 5-9-30th 10-14, 1984, Caesars Palace, Las Vegas; 1985, Sigma Delta Chi national convention. Hyatt Women in Radio and .Thlevision. Sheraton Wash- Chicago. Regency, Washington. ington hotel, Washington. Feb. 7-10; 1982-Association Aug. 18-19-National Association of Brand- of Independent May 10-13-CBS-TV affiliates annual meeting. Tblevision Stations (INN) ninth annual. conven- Century Plaza, Los Angeles. casters annual radio programing conference. Hyatt Regency Chicago. tion. Shoreham hotel, Washington. Future conven- May 17-19-NBC-TV affiliates annual meeting. tion: Feb. 6-9, 1983, Galleria Plaza hotel, Houston. Century Plaza, Los Angeles. Sept. 10- 12- Radio -Television News Directors Feb. 7-10, 1982-Wational Religious Broad- Association international conference. Marriott, May 29- Junel -National Cable Thlevision As- casters annual convention.. Sheraton Washington NeW Orleans. Future conventions: Sept. 30-Oct. 2, hotel, Washington. annual convention. Los Angeles Conven- sociation 1982, Caesars Palace, Las Vegas; Sept. 21-23, tion Center. Future conventions: May 2-5, 1982, 1983, Orlando, Fla., and Dec. 3-5, 1984, San An- March 12-17, 1982-National Association of Las Vegas; June 12-15, 1983. Houston; May tonio, Tex. ThleVision Program Executives 19th 'annual con- 20-23, 1984, San Francisco; March 31-April 3, ference, Las Vegas Hiltdri. Future conferences. 1985, New Orleans; March 16-19, 1986, Dallas, Sept. 20-23-National Radio Broadcasters As- March 18-23, 1983, Las Vegas Hilton; Feb. 12-16, and May 15-18, 1988, Las Vegas. sociation annual convention. Diplomat hotel, Holly- 1984, San Francisco Hilton and Moscone Center power seminar, fifth in series, sponsored by Bob 10013, (212) 966-7526. April 29 -30 -Two seminar programs, "Contracts and Cooper Jr, director, Satellite TV Thchnology Inc., April 25-Fourth annual Great Lakes Radio Con- Copyrights" and "Film Programing Seminar" pre- Washington. Shoreham hotel, Washington. Informa- ference. sponsored by Broadcast and Cinematic Arts sented by Public Thlecommunications Institute of Na- Gail Barnes. (202) 887-0608. tion: Department and Alpha Epsilon Rho, national honor- tional Association of Educational Broadcasters. To be April 20-21 -Industrial Television Conference, ary broadcasting society, Central Michigan University held immediately following Southern Educational sponsored by Alpha Epsilon Rho, national honorary Mount Pleasant, Mich. Communications Association conference in Norfolk, Michigan Va. Information: NAEB, 1346 Connecticut Ave., NM., broadcasting Moore Hall, Central April 25-Indiana Associated Press Broadcasters University Mount Pleasant. Mich. Washington, oz., (202) 785-1100. annual meeting and awards banquet, Inn of the Four- April 20-24-Eastern Kentucky University mass winds, Lake Monroe, Bloomington. April 29-May 1- Indiana Broadcasters Association communications week. EKU campus, Richmond, Ky. spring conference. Sheraton-West, near Indianapolis April 28-28- Virginia Cable Thlevision Association International Airport. April 23-Children's Television Conference, spon- annual convention, Wintergreen. Va. Information: sored by Alpha Epsilon Rho, national honorary broad- (804) 320-2180. casting society. Moore Hall. Central Michigan Univer- April Day at of Florida, sity Mount Pleasant, Mich. 27-Broadcasting University College of Journalism and Communications, spon- May April 23-24-Oklahoma AP Broadcasters conven- sored by Florida Association of Broadcasters. tion. Holidome, Oklahoma City. Gainesville, Fla. May 1-2- Women in Communications, Fairfield county chapter, Northeast regional meeting. Marriott April 23-25-Memphis State University Department April 27-May 1-National Public Radio annual hotel, Stamford, Conn. of Theater and Communication Arts and Memphis public radio conference. Marriott hotel, Anaheim, Calif. Broadcasters Association conference entitled "Profes- May 1-3- Texas AP Broadcasters convention. Mar- April 28-New York State Broadcasters Association sors and Professionals in Communication: Looking riott North, Dallas. annual meeting. Sheraton Airport Inn, Albany, N.Y. Ahead:' Speakers include NBC Entertainment Presi- May 1-3-Carolinas UPI Broadcasters Associ- dent Brandon Tartikoff; FCC Commissioner Anne P April 28-May 2-30th annual Broadcast Industry ation meeting. Center for Continuing Education, Jones; ABC News correspondent Lynn Shen; Cor- Conference and Awards. hosted by San Francisco Boone, N.C. poration of Public Broadcasting program fund director State University. Theme: "Programing the 80's' San Lewis Freedman; former chairman of board NBC. Francisco State University. Information: Janet Lee May 2 -Iowa Broadcast News Association annual Julian Goodman; Scripps-Howard Broadcasting Miller or Darryl Compton, (415) 469-2184. convention. Howard Johnson's Motor Lodge, Des President Don Perris; Ben Hooks, executive director, Moines. April 29-New Jersey Broadcasters Association a- National Association for the Advancement of Colored May 2-7-Pennsylvania Association of Broadcasters People: Eugene Jackson, nnual spring managers meeting. Mercer county col- president. National Black spring convention. Ambassador Beach hotel, Nassau, Network, and Frank lege. West Windsor. Magid, Frank Magid Associates. Bahamas. Information: Robert Maurer, counsel and ex- Memphis State University. Information: (901) April 29.30-National Association of Broadcasters ecutive director, PAB, 407 N. Front Street, Harrisburg, 454 -2465. executive committee meeting. NAB headquarters, Pa., 17101, (717) 233-3511. April Washington. 24- Radio -Television News Directors Associ- May 3-Public Radio in Mid-America board of direc- ation of Canada French language regional meeting, tors and membership meeting. Phoenix. Information: Motel Arnold, St. Georges-de-Beauce, Ontario. Thomas Hunt, Central Michigan University, noncom- April 24 -25- Arizona Associated Press Broad- mercial WCMU-FM Mount Pleasant, Mich., 48859, casters Association meeting. Fiesta Inn, Tempe, Ariz. a (517) 774-3105. April 25- White House Correspondents Associ- May 3.5-Minnesota Broadcasters Association ation 67th annual dinner. Washington Hilton, Washing- Estimated broadcast rights to Kan- spring meeting. Radisson Plaza hotel, St. Paul. ton. sas City Royals baseball are 8950,- May 4-8-National Indian Media Conference sponsored by the Native American Public Broadcasting April 25- Radio - Television News Directors Asso- 000 for coming season. BROADCASTING ciation regional meeting 13). PEPCO Consortium and the American Indian Film Institute. (region audito- March 2 figure of $500,000 did not rium, Washington. Information: Ron Miller, WWBT(TV) Sheraton, Spokane, Wash. Richmond, reflect increase under new five-year Va., (804) 233-5461. May 4-7- ABC- TV affiliates annual meeting. Century radio contract with Stauffer Com- April 24-30-17th annual MIP-TV international TV Plaza, Los Angeles. program market. Palais Des Festivals, Cannes, France. munications of Topeka, Kan. WRAF -TV continues in second year of its five-year May 5-9-American Women in Radio and Thlevision April 24-May 18-Seventh annual Video and Televi- 30th annual convention. Keynote speaker: Lesley sion Documentary Festival screenings. Sponsored by TV contract with Royals. Stahyl, CBS News While House Correspondent. Global Village, 454 Broome Street, New York N Y Sheraton Washington hotel, Washington.

Broadcasting Mar 30 1981 18 (c) 1981. Universal City Studios, Inc All rights resery Broadcasting Publications Inc. Sol Taisholf, chairman. Lawrence B. Taishoff, president. OpenNillikee Edwin H. James, vice president. Irving C. Miller. secretary-treasurer.

government officials, that fewer than a BroadcastingMe In support of deregulation dozen new stations could likely be added The News Magazine of the Fifth Estate in those cities in southern Ontario and EDITOR: Re your lead editorial of March southern Quebec where future channel 23, NAB certainly agrees that the FCC's shortages have been identified. The details TELEVISION. radio deregulation action should not be of our study are on the public record, and Executive and publication headquarters proclama- Broadcasting-Telecasting building trumpeted as an emancipation we understand that similar conclusions 1735 DeSales Street. N.W., Washington 20038. tion. Only Congress can provide that kind have been reached in other independent Phone: 202-838-1022. of deliverance. However, your statement analyses. Sol Taisholf, editor. that "measurable relief is not to be found We also dispute your allegation that our Lawrence B. Taishotl, publisher. . of the new rules" is campaign is in the details domestic information "anti- EDITORIAL bewildering. American" in tone. While it is true that Edwin H. James. executive editor. Charles Ferris Commission or not, this the U.S. government has pushed strongly Donald V. West, managing editor. Crater, chief correspondent (New York). far the most significant deregula- 9 khz spacing, this Rufus was by in past conferences for Leonard Zeidenberg, chief Correspondent (Washingtonr tion action in the history of the FCC. Con- pressure has also come from other coun- Mark K. Miller, senior news editor. editor. sider the following: tries, both in Region 2 and Region 1. Kira Greene, assistant M the managing Fitzgerald, senior editor. is that the Frederick M. No longer will stations have to deal Quite simply, our position Harry A. Jeuell, assistant editor. with the paperwork, legwork and Canadian government should resist any Kathy Haley. Stephen T. McClellan, Matt Stump, manhours demanded by the ascertain- foreign initiatives which would produce so staff writers. Candyce H. Stapen, contributing editor. (50th ment primer. few domestic benefits for Canada. - anniversary series). No longer will stations have to pro- G.G.E. Steele, president, Canadian Asso- Kim McAvoy, editorial assistant. gram to achieve strict compliance with the ciation of Broadcasters, Ottawa. Pat Vance, secretary to the editor. CABLE YEARBOOK 8% AM and 6% FM nonentertainment Editor's note. A Canadian government study shows BROADCASTING C manager. and sports guidelines. that in 14 selected Canadian cities, the U.S. 914 plan John Mercurio, A. Esser, assistant editor. No longer will stations have to main- would generate 36 new assignments and the Cana- Joseph tain official program logs in fear of for- dian 9)9 plan, 40. It also shows that in selected "spectrum-congested areas" among those cities, the ADVERTISING feiture or other sanctions for any deviation director of sales and marketing. U.S. plan would make possible 15 new assignments, David Whitcombe. from the four pages of rules which specify Winfield R. Levi, general sales manager (New York). the Canadian plan. 23. and logs. John Andre, sales manager-equipment the form and content of those engineering (Washington). No longer will stations have to worry Gene Edwards, Southern sales manager (Washington) that their announcers may overrun in David Berlyn, Eastern sales manager (New York). The old college try Tim Thometz, Western sales manager (Hollywood). delivering live spots-a la Harden and Charles Mohr, account manager (New York). Weaver at wmAL(Am) Washington. EDITOR: WCDB's rock 'n' roll dance parties Doris Kelly, secretary. No longer will stations have to play events in the have become established CIRCULATION Russian roulette in doing remote broad- area. Held semiannually during the school Kwentin K. Keenan, circulation manager. casts from shopping centers or other busi- year before capacity crowds of approx- Sandra Jenkins, Christopher McGirr, ness establishments perchance these pro- are in demand Venida Subpamong, Patricia Waldron. imately 1,000 people, they Debra De Zarn. grams may be judged to be program- clubs that want the business. One from PRODUCTION length commercials. such club, the Hullabaloo in Rensselaer, Harry Stevens, produCtion manager. Surely the commission's report and N.Y., agreed to sign the Vapors for a pri- Don Gallo, production assistant. order can stand some clarification as to the we would guarantee a vate dance party if ADMINISTRATION remaining 10-issue standard. NAB is seek- full house (at $3 per person and $5 at the Irving C. Miller, business manager. ing such fine tuning in our petition for door). We had broken the new and Philippe E. Boucher. E. Lord reconsideration. But this is substantial and as soon as we received Doris unknown Vapors Robin Smithers. secretary to the publisher. measurable relief. To call it anything less their first single, Prisoners. is, to repeat, bewildering.-John B. Sum- The date chosen was Saturday night, BUREAUS the middle of New York: 830 Third Avenue, 10017. mers, executive vice president-general Dec. 20, putting the show in Phone: 2)2- 599 -2830. manager, National Association of Broad- finals week. Faced with this situation, we Rufus Crater, chief correspondent-bureau chief. casters, Washington. used our best weapons-our minds. Pro- Jay Rubin, senior correspondent-asst bureau chief. Rocco Famighetti, senior editor. graming was emphasized; The Vapors Anthony Herrling, assistant editor. were played every hour. Promotional Karen Parhas. stall writer Gartner, advertising assistants. Canadian clarification schemes were devised; DJ's began turning Merle Leonard, Mona Japanese. Vapors' music was heard Hollywood: 1880 North Vine Street, 90028. Phone: 213-483-3148. EDITOR: In reply to your Feb. 23 article on throughout our campus center where Richard Mahler, correspondent. the domestic campaign of the Canadian tickets were being sold. Invitational cards Tim Thometz. Western sales manager. editorial-advertising assistant. Association of Broadcasters (CAB) to re- were scattered all over dinner tables. This Sandra Klausner, W2. tain 10 khz spacing in Region 2, we do not was in addition to the conventional ban- London: 50 Coniston Court, Kendal Street, Phone: 01-402-0142. agree with your contention that our infor- ners and posters that occupied most of the William J. Sposato, correspondent. mation brochure is "misleading." surface space on and off campus. I can assure you our statements about By. Saturday at approximately 9:30 p.m. Member the so-called "9/9 plan" were, in fact, the club was completely sold out. In all, Bpr:ssiness based upon a detailed engineering and about 700 people crammed the Hullabaloo economic assessment of how this plan that night. Hundreds more were turned would fulfill Canada's needs. Contrary to away. Founded in 1931 as Broadcasting -The News Magazine of the Fifth Estate. 0 Broadcast a 10 w college radio sta- your observations, even the 9/9 plan All this done by Advertising was acquired in 1932. Broadcast would not produce a sufficient number of tion, selling tickets in one location, during Reporter in 1933. Telecast* in 1953 and new stations in critical areas to warrant the finals week, for a relatively unknown Television in 1961. Broadcasting- very heavy conversion costs. In fact we band, in less than 10 days. - Russell Telecasting was introduced in 1946. 0 'Reg. U.S. Patent Office. 0 Copyright 1981 by have determined, after a thorough Rieger, music director; WCDB(FM) State Broadcasting Publications Inc. analysis of the preliminary findings of our University of New York, Albany.

Broadcasting Mar 30 1981 20 radio 11 W flL

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TOP OF THE WEEK IIMME does not attribute to the whole tribunal said it anticipates scheduling additional the opinions of its chairman, but that the hearings soon. Hultman said the subcom- Copyright action issue would be fully aired in the upcoming mittee hadn't planned to get into hearings. reorganizing or abolishing the CRT, but begins to stir James's statements made bigger waves that actions by the Appropriations Com- with the Senate Appropriations Subcom- mittee may force them to. in Congress mittee on the Legislative Branch. On March 12, subcommittee staff members One bill is in the works and met with James and CRT Commissioner Kastenmeier subcommittee has Frances Garcia and discussed possible alter- scheduled hearings for May natives to the problem. Subcommittee FCC triumphs Chairman Senator Mack Mattingly (R- The copyright issue saw signs of move- Ga.) incorporated those alternatives in a in format case ment last week in both House and Senate letter sent last Wednesday to Senator Judiciary Committees. No major legis- Strom Thurmond (D-S.C.), the chairman Supreme Court overturns lation has been introduced, but at least of the Judiciary Committee. Appeals Court insistence -one bill is being drafted and hearings have In that letter, Mattingly urged Thur- that FCC step in when been scheduled. mond to address the tribunal's problems format changes are protested In the House, Bruce Lehman, chief in his committee. Mattingly suggested that counsel to the Judiciary Subcommittee on either the CRT be abolished and its duties After more than 10 years of losing battles Courts, Civil Liberties and the Adminis- be relegated to the Commerce Department over the issue, the FCC last week finally tration of Justice, consulted with repre- or that it be reduced in size to include three won the war, in a Supreme Court decision sentatives of the Motion Picture Associ- rather than five commissioners and a affirming the commission's authority to ation of America and the broadcasting in- smaller staff. A third suggestion offered was leave radio entertainment formats to the dustry on provisions of a bill to be in- to abolish the tribunal and allow the discretion of the licensee and the play of troduced in April or May by Subcommit- marketplace to govern rates. the marketplace. For the commission, the tee Chairman Robert Kastenmeier (D- Mattingly also said in his letter that his decision meant freedom from a regulatory Wis.). subcommittee plans to substantially burden it wanted very much to avoid; for One source said an early draft he had reduce appropriations proposed for the the broadcasters, it meant a measure of seen would confine compulsory licenses to CRT for fiscal year 1982, as a result of freedom-period. For both, it meant a all local channels and up to two distant sig- James's testimony. A subcommittee staff most welcome judicial vote of confidence nals carried by cable systems. It would also member said cuts being considered would in the marketplace as regulator. establish full copyright liability for all dis- reduce the CRT's proposed budget of Principal losers were radio listeners who tant signals carried after the first two. A $500,000 by 20%. may have hoped to protest the loss of a later version of the draft reportedly would According to that staff member, the sub- favored format in a station sale or renewal. grandfather all distant signals already car- committee had tried to draft a bill to elimi- Over the years, listener organizations had ried by cable systems, making liable only nate the tribunal, but found the task "too waged successful battles in the U.S. Court those signals picked up after the bill complicated" because jurisdiction over the of Appeals in Washington to prevent the became law. Another provision would give tribunal rests within the Judiciary Commit- commission from allowing the abandon- the Copyright Royalty Tribunal wider tee. The subcommittee will recommend ment of formats-ranging,from classical to power to change and compute rates. language for eliminating the CRT in its ap- rock music and other kinds of program- The subcommittee plans to hold hear- propriations report to the full Senate, ing- without a hearing. And 11 citizen ings on copyright issues in mid-May. Ac- which is to be completed within the next groups had participated in the case before cording to Kastenmeier, those hearings two months. the Supreme Court, arguing that the will cover "a wide range of outstanding The Judiciary Committee has scheduled government should not permit commer- issues" including the role of the tribunal hearings on April 29 to examine com- cial considerations to be the sole determi- and its jurisdictions, piracy, performer pulsory licensing for cable and on May 13 nant of a format decision. royalties and how competition between ca- to look into performer royalties. Eric Hult- But the court, in a 7-2 opinion written ble and satellite carriers has changed. man, a staff counsel to that committee, by Justice Byron R. White, held that the "We're not looking to radically restruc- commission's position on the issue must ture the relationship between the indus- be upheld. It said the commission's con- tries involved," said Kastenmeier, who clusion that its statutory duties are best also said he has not drawn any conclusion One word says it all fulfilled by not attempting to oversee for- on whether present copyright laws are ine- mat changes was based on an assessment quitable in their application to broad- FCC Chairman-designate Mark Fowler of the benefits and harm likely to flow has refined policy course for his admin- casters, cable systems and program pro- from such a government review. And, it ducers. The biggest challenge to passing istration: to one word, unregulation. said, "our opinions have repeatedly legislation this year, according to Kasten- "We're not going to reregulate, we're not emphasized that the commission's judg- going to meier, will be "getting the various parties deregulate, were going to ment regarding how the public interest is unregulate," Fowler is together" and arriving at something ac- telling intimates. best served is entitled to substantial ceptable. Concept is expected to keynote his ad- judicial deference" dress to National Asked about recent recommendations Association of Broad- The decision, important as it is on its casters-assuming from CRT Chairman Clarence James that Senate confirmation own terms, has wide-ranging implications process is completed in time. his commission be dissolved (BROADCAST- for the FCC's deregulatory program gen- ING, March 16), Kastenmeier said he erally. Vincent Wasilewski, president of

Broadcasting Mar 30 1981 23 J TOP OF THE WEEK the National Association of Broadcasters, formats is best served through market regulator that would assure an absolute which supported the commission in the forces and competition among broad- correlation between listener preferences Supreme Court, said the decision "but- casters. The commission's involvement in and available entertainment programing. tresses the FCC's deregulation efforts. It format matters, in renewal and transfer "Rather," White wrote, "it recognized recognizes that the public is better served proceedings, it said, is inconsistent with its that a perfect correlation would never be by marketplace forces than by federal statutory authority and violates the First achieved, and it concluded that the government mandates." Amendment. It also said the administra- marketplace alone could best accommo- And although the opinion explicitly tive burden would be enormous (BROAD- date the varied and changing tastes of the avoids ruling on nonentertainment for- CASTING, Aug. 2, 1976). listening public." These predictions, he mats, commission lawyers agree that it will As expected, citizen groups appealed. added, were within the institutional com- aid the commission in defense of its order And, almost as predictably, the full nine- petence of the commission. deregulating radio. The order, among member bench of the appeals court The court also found the policy state- other things, lifts guidelines on nonenter- reversed the commission. In a 7-2 deci- ment "in harmony with cases recognizing tainment programing and commercials. sion, the court rejected what it called the that the act seeks to preserve journalistic One lawyer even saw the opinion as pro- commission's "invitation" to abandon its discretion while protecting the interests of viding support if the commission should reading of the Communications Act, and the listening public," as well as with the decide marketplace forces are adequate to directed the FCC to implement the law as legislative history of the act. White wrote justify deregulating television. the court had interpreted it (BROADCAST- that the history does not indicate Congress Indeed, it was concern over the ING, July 7, 1979). "unequivocally" opposed entertainment roadblock the appeals court decisions format review by the commission. But he might place in the way of the commis- said, "neither is there substantial indica- sion's deregulatory program that led the tion that Congress expected the public in- agency to seek Supreme Court review. Presidential precedent terest standard to require format regula- Judge Kristin Glen of the Civil Court of President Reagan made first public ap- tion by the commission." New York, who before her election to that pearance before broadcast group last Besides affirming the commission's post last fall represented the WNCN Thursday (March 26) at annual dinner of statutory authority to let the marketplace Listeners Guild and argued for the citizen Radio-Television Correspondents Asso- govern in entertainment format matters, groups before the Supreme Court, is aware ciation, an event attended by some the court defended the commission's of the stake the commission felt it had in 1,400 from the media establishment policy statement against charges it violates to the case. And the commission's victory, and official Washington. In informal the audience's First Amendment rights she said, is "disastrous." To her, the opin- remarks, he recalled early radio career programs of its choice. And in that section was rejecting argu- ion "signals an end to the trusteeship con- at WHO(AM) Des Moines, and said he had of the opinion, White cept of broadcast licensing" and declares been involved in one of first electro- ments based on the landmark opinion he "open season on maximizing profits at the nic news feeds when he broadcast wrote in the Red Lion case of 1969 that expense of the public interest." telegraphed account of Los Angeles affirmed the commission's fairness The list of opponents in the case indi- earthquake' in 1933. President said doctrine. cates the importance the two sides at- "live" news had been outlawed on radio The citizen groups quoted White's tached to it. The FCC was supported by until then because of fair trade prac- language to the effect that listeners have pleadings filed by ABC, CBS and NBC, the tices act protecting newspapers. rights "to receive suitable access to social, National Radio Broadcasters Association Historians in audience noted President political, esthetic, moral and other ideas and several licensees, as well as the NAB. meant to refer to refusal of wire services and experience." But, said White, in the Opposing the commission along with to allow broadcasters to use their re- opinion issued last week, "the policy WNCN was in 1976 statement does not (which organized dur- ports-era labelled "press-radio war :' conflict with the First ing the fight over the proposed abandon- President toasted assembly, saying Amendment." wNCN(FM) ment by New York of its classi- "may we continue to live in a land that's Granted that the debate of public issues cal music format, a fight guild on radio that the won free-and one made free by a free promotes the interests of the peo- when a buyer willing to retain the format, press:' Presidency of correspondents' ple as a whole, White said, but the court appeared) were 10 citizen not imply that the First GAF Corp., organization changed hands at dinner - "did Amendment groups, including the United Church of from one woman to another. Outgoing grants individual listeners the right to Christ. president: Marya McLaughlin of CBS; have the commission review the abandon- The format controversy began in 1969, incoming: Corrine Roberts of National ment of their favorite programs." He said when a group in Atlanta protested the sale Public Radio. the commission, in the policy statement, of WGKA-AM-FM because of the buyer's "seeks to further the interests of the plans to abandon what was the only classi- listening public as a whole by relying on cal music format in the city. The commis- market forces to promote the diversity in sion refused to order a hearing, but it was But last week, all of that was swept away, radio entertainment formats and to satisfy reversed by the appeals court. Beginning though in language that seemed low key the entertainment preferences of radio with that decision, in 1970, and continuing for the resolution of such a lengthy and listeners:. through several others, the appeals court heated dispute. The court said simply that The lower court's line of decisions was developed criteria it said the commission it was "unconvinced" that the appeals endorsed by Supreme Court Justices must apply in determining whether the court's "format doctrine is compelled by Thurgood Marshall and William Brennan. public interest would be served by a the act," while it regarded the commis- In a dissenting opinion written by change in format. Was the format "uni- sion's policy statement as "not inconsis- Marshall, the justices said the commis- que" in the market? Had the proposed tent with the Communications Act" and sion's policy statement is defective in that change caused significant "public grum- as "a constitutionally permissible means it "lacks a 'safety valve' procedure" to bling?" Could the format be economically of implementing the statute's public in- provide the "flexibility" needed in the ap- feasible if the station were managed effi- terest standard." White wrote that the plication of the commission's policy on ciently? commission has provided "a rational ex- format changes in specific cases. "The But the commission, backed by broad- planation for its conclusion that reliance court of appeals' format doctrine," cast entities of all sizes, continued to on the market is the best method of pro- Marshall wrote, "was a permissible at- resist. In July 1976, after inviting com- moting diversity in entertainment for- tempt...to provide the commission with ments on the issue, it adopted a policy mats." some guidance regarding the types of statement concluding that the public in- The opinion noted that the commission situations in which a re-examination of terest in diversity in radio entertainment did not claim the marketplace was a perfect general policy might be necessary."

Broadcasting Mar 30 1981 24 1 f TOP OF THE WEEK 1 Another affiliation coup for CBS; WRGB abandons NBC

Albany-Schenectady anchor for 33 The WRGB affiliation change is also the ripe" for WAST to give its viewers "the years will change by September; first in which the growth of cable televi- alternative of an independent television current affiliate, WAST, sion and other new competition was station." The only other station currently considers going independent acknowledged to be one of the reasons. in the market, w-rEN(rv), a V, is affiliated James J. Delmonico, vice president and with ABC, having switched from CBS General Electric's WRGB(TV) Albany- general manager of the station, said the three years ago. Schenectady, N.Y., the first station to affili- decision was difficult, because "we love Contractual target date for the WRGB ate with NBC-TV and in fact staffed by NBC and the people there," but that it move to CBS is Sept. 25, but indications NBC in its early days, is leaving NBC after resulted from business planning to meet were that arrangements might be made to more than 33 years to affiliate with CBS- competitive challenges in the 80's. CBS have it effective before the start of the new TV. was chosen to provide "as strong a base as prime-time season in mid-September. The decision, announced last week, was possible" for the station. WRGB, on ch. 6, went on the air in 1939 an especially hard blow for NBC, not only New stations, cable penetration that's as an experimental station and worked because of the long-standing relationship already up to 40%, low-power TV applica- closely with NBC in TV's developing but perhaps more pertinently because tions and a new UHF about to come on years. It has been a commercial station, WRGB is one of NBC's strongest affiliates, the air were factors that Delmonico saw as and affiliated with NBC, since Dec. 1, dominant in its market-the nation's threatening to "chip away at our market 1947. 49th-despite NBC's third-place rank in share, and we don't like it." James H. Rosenfield, CBS-TV presi- the network ratings. The prospect that WAST, owned by dent, said in announcing the affiliation CBS officials estimated that the addition Viacom International, would go indepen- that "we are delighted to welcome this of WRGB to their lineup would add $5 dent rather than move to NBC was raised outstanding pioneer ... For more than 30 million to $8 million to CBS sales by Michael J. Corken, vice president and years WRGB has been the dominant station revenues annually. The current CBS affili- general manager of the station. He said in the Albany-Schenectady area ..." ate, wAs-r(rv), is on a "technically disad- numerous improvements since Viacom ac- Delmonico added that CBS's "news, vantaged" or short-spaced channel (13) quired it, plus programing expertise pro- public service and entertainment" com- that is also used by public station vided by Viacom and "tremendous growth bined with WRGB's "superior" local pro- WNET(TV) New York, limiting their in supplementary programing delivery ser- graming "should assure leadership for coveragd. vices," suggest that "the time may be CBS and WRGB in the future." The short-form renewal arrives FCC adopts the postcard sized audits it now carries out as a result of com- the renewal form will now be filed directly application; 5% of stations plaints from the listening and viewing with the EEO unit of the Broadcast will be picked to fill out public, the Broadcast Bureau will conduct Bureau, in addition to the filing of the an- longer form; random technical similar audits of stations where problems nual EEO report (form 395). inspections will continue arise from their short-form or long-form Also to be eliminated is the financial renewal filings that cannot be solved by balance sheet that television licensees had The FCC has adopted a rule that will dra- correspondence. Also, the bureau will con- previously been required to submit with matically shorten the license renewal ap- duct a limited number of on-site audits- their renewal forms. The annual television plication, for most radio and television sta- depending on the resources available- programing report (form 303A) will be re- tions, to the size of a postcard. The most which will simply verify the accuracy of in- quired only of those TV licensees selected significant effect of the change will be to formation submitted by randomly selected to fill out the audit renewal form. Also, bi- reduce by about two-thirds the time the in- long-form auditees. monthly, over-the-air announcements dustry spends filling out renewal forms- The Field Operations Bureau (FOB) will which solicit comments and/or complaints an estimated 30,000 hours to 100,000 also continue to conduct surprise inspec- from the public about a station's perfor- hours per three-year renewal cycle. tions of at least 10% of stations annually mance will no longer be required, FCC Acting Chairman Robert E. Lee re- (possibly up to 15%) to insure that techni- although pre- and post-renewal-filing an- ferred to the item as the commission's cal rules are being complied with. FOB nouncements of a similar nature have "annual gift to the NAB." After requiring would also inspect stations' public files to been retained. the identification of the applicant, the make sure that they are complete and up The action was received positively by short form will ask: Have updated EEO to date. the broadcast industry. Erwin Krasnow, and annual ownership reports been filed Public files-and information contained general counsel of the National Associ- with the commission? Is the applicant in in them-will not be affected by the adop- ation of Broadcasters, said he was compliance with rules relating to the in- tion of the short renewal form. Therefore, "delighted" with the ruling. He said he terests of aliens and foreign governments? members of the public will continue to was very enthusiastic about the fact that Has a final judgment been ordered against have access to information necessary to the commission had apparently decided the applicant by any court or administra- monitor a station's performance in serving not to initiate surprise random inspections tive body since its last renewal was filed? the community-or so goes the commis- of audit-form recipients. However, that ap- Is the applicant's public file in order? sion's theory. The public file contains parent decision is still the subject of some With the adoption of the short form copies of a station's composite week logs, debate and, in fact, the text of the rule- renewal, "a minimum" of 5% of noncom- ascertainment surveys, past renewal ap- making is being circulated before release mercial radio and commercial and non- plications, political file, ownership report so that the commission will have a little commercial television licensees will be and promise versus performance state- extra time to determine the exact nature randomly selected to fill out a longer ment, which will also still be required. and extent of the inspections initiated by "audit" renewal form. Commercial radio Also unaffected are the informal objec- the Broadcast Bureau. licensees will be required to fill out the tion and petition to deny processes and the Andrew Jay Schwartzman, executive short form but will not be subject to the Broadcast Bureau's delegated authority to director of the Washington-based public audit form procedure because of the com- dispose of both. interest law firm, Media Access Project, mission's decision in January to substan- EEO requirements remain unchanged, noted that the short-form rulemaking was tially deregulate that service. although information of that nature which "predicated on a vigorous auditing In addition to the on-site investigatory has previously been submitted as part of mechanism. I hope, trust and expect the

Broadcasting Mar 30 1981 25 I TOP OF THE WEEK

FCC to live up to its commitment to decreases in fees could only be adopted as markets 141-160 2.250 undertake this effort." He also said that if part of the FCC's rules and regulations markets 161-180 1,500 the commission tried to evade that com- and would not be subject to judicial review. markets 181 and below 750 Annual fee-commercial radio stations: using budget cuts as an excuse, in the would allow mitment, Other provisions bill Class B and C-FM, greater than it would constitute "a fraud on the Ameri- the FCC to charge penalties for late pay- 500w-AM 1,500 can public." ment of fees. Penalties could only be es- Class A-FM, 100w to tablished as regulations and may not ex- 5000w-AM 500 ceed 25% of the payment past due. Less than 100w-AM 150 Finally, the bill would authorize the Annual fee-low power TV stations 150 Subscription TV stations- any fee Packwood bill FCC to waive or delay payment of application fee 2,500 if it determines that the public interest Station assignment and transfer fees: includes new fee would be served by so doing. Revenues Application fee-TV stations 1.000 raised from fees would be placed in the Application fee-radio stations 500 schedule for general fund of the treasury and would not Hearing charges 5,000 be applicable to any one governmental Common carrier services: body. fifth estate Domestic public land mobile radio "Passage of this bill will resolve the station (base, dispatch, control, and Senate Commerce Committee questions that have been raised concern- repeater stations): legislation introduced last Friday ing the FCC's authority to establish fees," Initial construction permit 250 would give commission temporary said Packwood, "and will put to rest the Renewals 25 reauthorization and sets up controversy over radio spectrum use fees." Cellular systems: Initial construction permit 1,000 The fee schedule as proposed in the bill list of charges for broadcasting, Annual lee per mobile unit S3 per unit cable and common carrier services follows: Rural radio service-central office, Private radio services: Charge interoffice or relay facilities: After weeks on the drawing board, a bill to Initial construction permit 100 tighten congressional control over FCC Public coast stations-new, modifications Renewals 25 Local television or point-to-point budgets and levy fees on most providers of and renewals $50 station- microwave radio service- telecommunications services was in- Operational fixed microwave new, modifications and renewals 50 initial construction permit troduced last Friday, March 27, by Senate Ship licenses-new, modifications, or renewal 150 Commerce Committee Chairman Bob and renewals 25 International fixed public radio Packwood (R-Ore.). Republican commit- Aviation radio licenses (including service-public and control tee members had tried for weeks to gain ground stations) - new, modifications stations: Initial construction permit 500 bipartisan support for the bill, but gave and renewals 25 Land transportation, industrial, public Renewals 350 up last week. Senators Barry Goldwater safety and business licenses-new, Satellite services: (R-Ariz.), Harrison Schmitt (R-N.M.) modifications and renewals 25 Initial construction permit for and Larry Pressler (R-S.D.) are co-spon- a commercial transmit/receive approval services: sors. Equipment earth station 1,500 Renewals 500 Under terms of the bill, the FCC would Type certification: Initial construction permit for a require annual authorization by Congress Computing devices 500 receive only earth station 250 as a preliminary to the appropriations of its All others 150 Renewals 50 budget. Type acceptance: Application for authority to Approval of subscription TV systems 1,500 The Federal Communications Commis- construct and launch satellites 2,000 All others 250 Application for a satellite sion Reauthorization Act of 1981 would Type approval: license 20,000 cap FCC budget appropriations at $76.9 Ship automatic alarm systems 10,000 Multipoint distribution service: million for each fiscal year ending Sept. 30 Broadcast equipment required to Initial construction permit 1,500 of 1982, 1983 and 1984. The FCC's most be approved under FCC rules 2,500 Renewals 100 Ship and lifeboat transmitters 2,500 recent budget proposal for 1982 totals All section 214 applications 750 All others (class I TV devices) 1,000 Tariff filings 300 $77,351,000 (BROADCASTING, March 16). By changing the FCC's authorization Cable television services: from standing to renewable, the Com- Cars construction permit-new and merce Committee hopes to exert closer renewals 250 Pitofsky resigns; control over the agency. Although some Petitions for special-relief- broadcasters may welcome tighter reins on waivers search is on for 1,000 the FCC, they are not likely to applaud the Broadcast services: new FTC chairman bill's other half, an extensive schedule of Commercial TV stations-initial license fees, intended to raise roughly half The race for the soon-to-be vacated com- of the FCC's budget each year. construction permit: Application fee 1,000 mission seat-and perhaps chairman- The reason for the fees: budgetary Hearing charge 7,500 ship-of the Federal Trade Commission is restraint. "We believe that in a time of Grant fee three times annual fee (see below) on in earnest now since Commissioner budgetary caution and spending Commercial radio stations- Robert Pitofsky announced his resignation restraint," said Packwood, introducing the initial construction permit: last week. Application fee 500 is the responsibility of Congress to bill, "it Hearing charge 3,000 Although Pitofsky won't vacate his seat seek out ways to ease the federal monetary Grant fee three times annual fee until April 30, top sources say the White load without unduly burdening the Ameri- Low-power TV stations-initial House is already scrambling to find a can public and the providers or users of construction permit: replacement. Those same sources say the communications services." Application fee 500 main contenders for the job are James The bill would establish specific fees and Hearing charge 2.500 Grant fee Miller, who headed Reagan's FTC transi- or lower 500 would allow the FCC to raise Annual fee-commercial TV stations: tion team and is now administrator for the them annually, as long as it does so in Top 20 markets 7,500 office of information and regulatory affairs amounts equally distributed among all markets 21-40 6,750 at the Office of Management and Budget; categories of charges and in amounts pro- markets 41-60 6,000 Jonathan Rose, an attorney at the Wash- portional to increases and decreases in markets 61-80 5,250 markets 81-100 ington office of Jones, Day, Reavis & for the 4,500 total FCC budget appropriations markets 101-120 3,750 Pogue; Wesley Liebler, a professor at preceding two fiscal years. Increases or markets 121-140 3,000 UCLA School of Law, and Edwin

Broadcasting Mar 30 1981 26 -1 TOP OF THE WEEK

Rockefeller, an attorney with the Washing- ton law firm of Bierbower & Rockefeller. Another U.S. volley in border war Of those, favorites thus far are Rockefeller and Liebling. Pitofsky is a Democrat whose term Reagan administration will send by a member of the U.S. trade representa- would not otherwise have ended until message to Congress asking for tive's staff. Sept. 26, 1982. His stepping down not legislation 'mirroring' that Canada has refused to budge on the only has given the administration its first of Canada penalizing ads issue, despite years of protests and argu- opportunity to appoint a Republican to the placed on American media ments by the U.S. government-even commission (giving that party a majority despite the ability of the border broad- of the five-member body), but it has also The Canadian border war is heating up casters to hold tax legislation benefitting given the administration the option of again. With lawyers and lobbyists of the 15 the Canadian tourist industry hostage for naming that new member chairman. U.S. television stations involved urging it .three years to the demand for relief from Although Pitofsky said he had planned on, the Reagan administration is preparing C-58. The Canadian tourist industry is to resign in September 1981 anyway, many to reopen the campaign, quiescent since said to have lost $100 million in each of observers had thought President Reagan's the end of the last Congress, to persuade those years. The Canadians say their tax first opportunity to name a Republican Canada to repeal or modify its controver- law is not subject to negotiations. They commissioner wouldn't arise until Paul sial tax law, C-58, which is aimed at Amer- also express concern about cultural Rand Dixon's term expired that same ican media. A request to Congress for sovereignty; the advertising revenues month. retaliatory legislation is being readied, but diverted from American stations are in- Reagan named David Clanton acting reportedly only as a first step. tended to help develop Canada's broad- chairman less than a month ago. That The issue itself is relatively insignificant casting industry. move suggested that although the admin- in relation to the $70 billion in annual To the border stations, the issue is a istration wanted to wrest the chairmanship trade between the two countries. The "matter of bucks," as one of the lawyers in- from Democrat Michael Pertschuk's con- broadcasters are said to be losing $10 volved put it. But that is not what has trol, the administration was reluctant to million (of what had been a $20-million engaged the attention of the special trade entrust the chairmanship to either Clan- business), annually, as a result of the tax representative. One of the STR officials ton or his Republican colleague on the law, which became effective five years ago. who discussed the matter with Canadian commission, Patricia Bailey, perhaps heed- It denies a tax deduction for Canadian ad- embassy officials, said the amount of ing the transition team's recommendation vertising placed on U.S. media that is money involved is "peanuts." He said the that the administration bring in a new aimed at Canadian audiences. But the U.S. is concerned about the precedent of chairman from outside the agency to sig- U.S. government now views it as a matter of the establishment of what it considers "a nal "Congress and the general public that principle between the two countries. barrier in services trade, which is in- the agency will take a new direction." The Reagan administration's initial creasingly important to the U.S." He also Pitofsky told BROADCASTING that his move in the matter is expected this week said the case is important as a test of the resignation was primarily motivated by his or next, in the form a message to Con- ability of American citizens to gain relief desire to return to teaching law. However, gress, requesting enactment of mirror leg- under Section 301 of the Trade Act of although he had originally intended to stay islation-that is, a bill that would deny 1974. The complaint brought by the at the commission through the summer, he Americans a tax break for advertising broadcasters is the first to have gone changed his mind for two placed on Canadian stations but aimed at through the hearing process. Americans reasons. First, he said, his earlier depar- U.S. audiences. Some $5 million in Amer- have to know "their petitions [for relief) ture would give the FTC a chance to settle ican advertising would be affected, most of have an effect," he said. the chairmanship question earlier than it placed with CKLW(AM) Windsor, Ont., To gain it in this case, the border sta- September. And, he said, he wanted time which has a large audience in nearby tions are pressing the Reagan administra- to work on his case book on antitrust law. Detroit. tion for tough action. The term heard in- In his March 23 letter of resignation to The message would be in accord with a creasingly among those representing the Reagan, Pitofsky said that while the FTC recommendation made last summer by the border stations is "linkage." They suggest always has been a controversial agency, he Carter administration's special trade rep- that the government erect barriers to thought the FTC "continues to have a resentative, when it concluded, after hear- specific kinds of Canadian activities in the sound and important role to play in pro- ings on the issue, that the tax law was dis- U.S. as long as C-58 remains in effect. tecting consumers and insuring a free and criminatory. President Carter sent Con- They say the linkage should involve the competitive process." gress a message in September requesting communications industry, and they feel He concluded: "While some budgetary mirror legislation, but the matter died with pressure is likely to produce results in cable belt tightening may be in order here, as the Congress. television. Canadian cable companies elsewhere in government, the FTC's But what will set the Reagan administra- already are active in several large U.S. cities central mission, and particularly its role in tion message apart from Carter's is a sec- and are interested in expanding in this stimulating the free market system by tion making clear that enactment of the mir- country. Why, the Americans ask, should vigorous antitrust enforcement, deserves ror bill might not mark the end of Canadians be allowed to own cable televi- widest support." the U.S.'s effort to gain repeal or modifica- sion systems in the U.S. when Canada limits Pitofsky has been a professor at New tion of C-58. It will state that the purpose foreign ownership of Canadian systems to York University School of Law and of the trade act under which the trade rep- 20%. Georgetown University Law Center. He resentative made its recommendation is to According to the border station's was director of the FTC's Bureau of Con- end a practice found to be "unreasonable," scenario, Congress is prepared to adopt a sumer Protection from November 1970 and it will note that the President has the tough stand on C-58. When the 96th Con- through January 1973. authority to take further action, if he wishes. gress, in its final days, enacted the tax leg- In a statement, Clanton said: "I deeply What that further action might be is not islation allowing Americans tax breaks for regret Bob Pitofsky's decision to resign spelled out in the draft message that last expenses incurred in attending conven- from the Federal Trade Commission. The week was in the final stages of being tions in Canada, members of both Senate agency has been immeasurably cleared by affected agencies of govern- and House expressed the hope that strengthened by the richness of his ex- ment. But Americans following the issue Canada, in the words of Representative perience, the intellectual discipline with report with some satisfaction that Cana- Barber Conable (R-N.Y.), "will be more which he invigorated our decision making dian embassy officials registered surprise- forthcoming" in matters affecting the and the depth of his commitment to effec- some were said to have been "red-faced" - border stations (BROADCASTING, Jan. tive law enforcement. We shall miss him." when briefed on the draft earlier this month 5).

Broadca3Ong Mar 30 1981 27 TOP OF THE WEEK

sion shall be 5.727272 mbs.... The data . practical. Level 1, which is now used in the The British are shall be in the form of a data packet con- United Kingdom and other countries, in- sisting of 37, eight-bit bytes arranged into cludes 94 alpha-numeric characters and coming (with a a prefix and data block. The prefix shall mosaic graphics. Level 2, known as consist of five bytes." Polyglot 'C', features multiple alphabets, teletext standard) To ultimately win FCC acceptance of its smooth-line graphics and a wider range of system, the Industry Group must con- display attributes. Level 3 offers UK group files Ceefax-based vince the FCC and those who influence Dynamically Redefinable Character Sets plan with FCC, asks for the FCC of the superiority of the British (DRCS), which permit an "enormous rulemaking; proposal is in direct system. Much of its inch-thick petition to the amount of flexibility and sophistication in competition with that of CBS FCC is devoted to that effort. the page display." Level 4 provides for The Industry Group asserts that the Bri- alphageometric coding, which, the peti- The FCC now has two complete sets of tish system is "clearly the most appropri- tion said, is the basis for Telidon's elabor- teletext standards to consider. The United ate" because of the advantages of its ate graphics. The petition noted the Indus- Kingdom Teletext Industry Group last defined format. In contrast to the Antiope try Group doesn't believe alphageometric week formally asked the FCC to begin a system, the British system "concentrates coding is immediately practical because of rulemaking proposing a teletext standard, processing of teletext data" at the the extremely high cost of decoders. Level based on the British defined - format transmitter, not at the receiver. "This 5 would offer alphaphotographic display, system. results in decoders?' it said, "which are in- full-color pictures. But, here again, the In- The Industry Group's petition is in herently simpler and less costly than those of dustry Group had to admit that it wasn't direct competition with one filed by CBS Antiope" The defined format also makes the immediately practical because of last summer in which the network British system more "rugged" (less suscepti- prohibitively high decoder costs. asked the FCC to propose rules based on ble to interference) than the French. Two services that will be available on all the French Antiope variable-format The petition also made much of the fact levels of the hierarchy are "telesoftware" system (BROADCASTING, Aug. 4, 1980). and closed-captioning for the hearing-im- Proponents of the British and French paired. The telesoftware service is the systems as well as the Canadian Telidon P120 CEEFAX 120 Tue 24 Mar 16.44,12 transmission of computer programs to system have been vying to capture the 131130 homes and businesses. Captioning is now American market with increasing ag- HEADLINES in widespread use in the teletext countries, gressiveness for the last few years. It Lasso stake in latest oil discovery 123 the petition said. And, more important, wasn't until CBS broke ranks with an in- Profits doubled 124 Other companies 125 the petition said, the British teletext cap- dustry group trying to come up with a Boost for Suire sub 123 Gold Prices 136 tioning system can be made fully compati- single, universally acceptable standard and ble with the line 21 captioning system made its filing that the FCC was drawn FT INDEX 30m: up 4.7 at 505.9 130 being used in the United States today. A STERLING 52.2630 0-1.3c/ EFF 100.6 135 into the fray. COLO /02 5536.25 at London PM Fix 136 "relatively simple" piece of gear employed PRICES Although the British and French Bids 6 Deals. 123 Shares 131-2 by the teletext broadcasters would permit Gonponies.... 125 is 133 systems are incompatible and their propo- World Markets 126 Money rates 134 owners of teletext decoders to pick up the wall Street. 127 Bullion 136 21 nents at odds, the proponents agreed that Stock Markets 129 Metals 137 line service without interfering with the 139 a rulemaking should be adopted by the Pcrex 129 Setts existing line 21 decoders or service, the FCC as soon as possible. To expedite mat- petition said. ters, the Industry Group urged the FCC to The British system proposed for the go straight to rulemaking without issuing that the British system is in widespread use American market is a modified version of an intermediary notice of inquiry and said (at least relative to its French and Cana- Ceefax, the teletext system developed by it "would not object to a notice of pro- dian competitors) and that the British the BCC and Logica in 1974 and launched posed rulemaking which also calls for con- teletext equipment is "in volume produc- commercially in England in 1979. sideration of other proposed systems?' tion and is readily available for distribution The Industry Group is made up of 13 in the United States" British concerns, including broadcasters As of January 1981, the petition said, and teletext equipment manufacturers, 120,000 television sets in the United Public broadcasters that all have a stake in the exploitation of Kingdom were equipped to receive the British system: British Broadcasting teletext. Furthermore, it said, the system state their budget Corp., Independent Television Companies has been adopted as the national standard Association, Independent Broadcasting and is in "full operation" in Austria, Ger- case before House Authority, British Telecoms, Department many, Holland, Flemish Belgium, of Industry, Logica Ltd., Jasmin Ltd., Sweden, Norway, Denmark, Finland and Geller and Fleming argue that Mullard Ltd., V.G. Electronics Ltd., Texas Australia. NTIA grants should not be cut; Instruments (UK) Ltd., General Instru- By way of contrast, the petition noted Mankiewicz says stations should ments Microelectronics (UK) Ltd., Aston that with the obvious exceptions of France be allowed to develop new ways Ltd. and GEC Ltd. The group is headed by and Canada, not a single country has of funding; all are against Bernard J. Rogers. adopted either the French or Canadian allowing institutional ads Among the rules changes the Industry system. And even in the home countries, Group would like the FCC to propose is "the date for offering a regular teletext The chief excitement at the House. the insertion of a definition for teletext: public service is as yet indefinite," it said. Telecommunications Subcommittee over-

' "a digital data system associated with a Besides economy and ruggedness, the sight hearings on the Corporation for broadcast television signal for the Industry Group cites the British system's Public Broadcasting last week arose when transmission of information, primarily in- "hierarchy of levels of operations" as two subcommittee members-Chairman tended to display pages of text and pic- another of its positive attributes. The Timothy Wirth (D-Colo.) and James Col- torial material on the screen of suitably hierarchy, the petition said, would permit lins (R-Tex.) -squared off verbally in a equipped receivers." consumers to choose among increasingly difference of opinion over the First Amend- The Industry Group would also amend sophisticated services based on their needs ment. the transmission standards to say that the and how much they are willing to spend on The exchange came about when Col- teletext "system shall be defined format their decoders. lins, who recently introduced his own relative to the video signal horizontal The Industry Group envisions five public broadcasting bill (see page 44), was waveform. The data bit rate for transmis- levels of service, but admits not all are yet asking Public Broadcasting Service presi-

Broadcasting Mar 30 1981 28 TOP OF THE WEEK dent Lawrence Grossman about the fund- saved from not having to regulate radio- ing of last year's controversial Death of a or raised from charging commercial broad- Budget cuts spell Princess. casters a fee for their use of the demise NPR, Collins said that though he thought spectrum-back into supporting public of public broadcasters should have "inde- radio and minority ownership of stations. claims Mankiewicz pendent authority," they also should If that plan worked out for radio, it could have "independent responsibility," and be later tried for television, he said. If the Reagan administration's recommen- criticized public television for running that Frank Mankiewicz, president of Na- dation to rescind funds for the Corpora- program, which Collins noted had been at tional Public Radio, said that if the reci- tion for Public Broadcasting is approved, least partially funded with federal money. sions were made, NPR would be wiped National Public Radio will go off the air on Collins pointed out that Saudi Arabia had out. He said that alternatives for raising Oct. 1 (when fiscal 1982 begins). Or so objected to the program and thought the funds-such as an amendment to the predicted NPR President Frank airing of the program had injured Ameri- facilities act to allow more Mankiewicz at a National Press Club can interests abroad. "entrepreneurial use of facilities" - luncheon in Washington last week. Wirth interrupted, noting that Collins should be encouraged and he thought that Mankiewicz said that although public was graphically demonstrating why public restrictions on underwriting "should be television would be hurt "slightly" by the broadcasting needed insulation from loosened up." But Mankiewicz proposed recisions -which would take government interference. "The First emphasized that he thought there was a back substantial proportions of the federal Amendment is cherished in this country," difference between underwriting and ad- funds already appropriated to CPB for Wirth said, noting that Collins's objection to vertising and stressed he didn't want to 1982 and 1983-those recisions would the show was "precisely why we have ad- see public radio running any advertise- "wipe out" NPR. vance funding." ments. The recision message, Mankiewicz Collins retorted that he had only ob- Bruce Christensen, general manager of pointed out, recommends that the cuts be jected to the show because it was enter- KLIED(Tv) Salt Lake City, who testified on aimed at "national programing" while re- tainment, not news, and because it had behalf of the National Association of taining a higher level of grants to local sta- been produced with federal funds. Public Television Stations, said public tions. Because of structural differences be- Wirth then asked: Why distinguish be- television would "suffer severely" if tween the public radio and public televi- tween "entertainment and news?" Collins federal funds were cut. He said that if sion systems, following that recommenda- then agreed not to pursue the matter there were a recision, KUED would lose tion would hurt NPR more than the televi- further and the hearings continued. three out of five of its public affairs pro- sion system. The public broadcasters present ap- grams, and he said he didn't think that That, he said, is because most of the peared to agree that a recision of CPB's federal funds could be replaced through CPB funds for television are sent out as funds would ruin CPB's supposed insula- alternative sources. direct grants to local stations (which pool tion from government intervention; they Although the subcommittee asked the their funds to produce much of their na- said that eliminating the National public broadcasters about a wide range of tionally distributed programing), and Telecommunications and Information Ad- alternative sources for federal funding - those direct grants, according to the reci- ministration's public telecommunications including renting facilities for commercial sion message, would be left more or less facilities program-which makes grants purposes, selling unused time on satellite intact. available to public broadcasters to buy transponders and pay television-the However, he said, all of the CPB funds equipment-wouldn't help matters much; most time was spent discussing the for national programing for the radio and they agreed that although public possibility of allowing public broadcasters system are sent directly to NPR, which broadcasters should be allowed to seek to run various forms of advertising. produces much of the system's national funds from more sources than they can Mankiewicz said advertising wouldn't programing, and thus, if the recision currently, they also agreed that funds at- and shouldn't be allowed to work on message were followed, much of NPR's tained from those alternative sources public radio. Even if radio were to run "in- national programing funds would be elimi- wouldn't be sufficient to compensate for stitutional" advertising, Mankiewicz said, nated. the elimination of federal support for "commercial broadcasters would see us as Mankiewicz also criticized the notion of public broadcasting. competition, going after local funds from the recision itself. He reiterated that if the In his testimony, CPB President Robben local merchants." Although Mankiewicz recision were approved, CPB's supposed Fleming noted that about 85% of CPB's said the "line between underwriting and "insulation" from government inter- appropriation is earmarked for direct advertising is vague," he said he wouldn't ference would amount to nothing and grants to stations and for CPB's program be comfortable allowing public radio to argued for the integrity of the advance fund. If CPB's funds are cut, those cuts run institutional advertisements. funding mechanism. would be felt in the direct grants and the For his part, Christensen said allowing Mankiewicz also addressed what he said program fund "because that's where the public broadcasters to run institutional ad- was "one of the most prevalent and incor- money is," he said. And if the NTIA vertisements would change the direction rect assumptions" about the public radio facilities program is also wiped out, Flem- of their programing. Public broadcasters, system: that its audience "primarily coming said, there could be no further expan- he said, would start seeking more com- prises the well-educated and the wealthy." sion of the public broadcasting system. mercial programing. While NPR member radio stations do Henry Geller, former director of NTIA Fleming said he thought "opportunity attract some demographic groups out of and now a visiting fellow at the American should be widened" for public broad- proportion to their representation in the Enterprise Institute, said he thought the casters to seek alternative sources of in- general public, "the public radio system NTIA facilities program should be con- come, but noted there would be a serves listeners from an extremely broad tinued and suggested three ways public "differential impact." Loosening the rules and socially representative spectrum of broadcasters could try to recoup the losses governing what sorts of activities public demographic levels," he said. if CPB funding was cut. First, he said, pay broadcasters can do would have a different Mankiewicz also said that NPR's budget alternatives, such as PBS's proposed impact on large and small stations, he said. for national programing this year-about Public Subscriber Network, could be en- "Some it might help; some it might not $14 million-is "about what the Army couraged. Second, public broadcasters help at all," he said. spends for marching bands-just so you could seek additional funds from renting But providing for alternative sources of can put it into context!' their equipment for commercial projects support wouldn't solve the problem, he Moreover, he said, "We [NPR] don't (for which legislation would have to be said. "You can't have a public broadcast- lobby," although he said that if public rewritten). Third, if radio is deregulated, ing system without a minimum level of radio listeners told their lawmakers how he said, Congress could plow the money federal support." they felt about public radio, it would help.

Broadcasting Mar 30 1981 29 Broadcasting MolLffTge

Public Broadcasting Service President Lawrence K. Grossman

Few would quarrel with Larry Grossman's assessment that this is a time of "ferment and chaos" in public broadcasting. New technologies are threatening to trump its ace in "quality" entertainment. The Reagan administration wants to cut federal funding-eventually if not immediately. And there's continuing competition within public broadcasting itself-at best a tenuous coalition of rival entities that rarely rally together except in extremis. At the same time, public broadcasting is enjoying its greatest audience popularity. In this interview with BROADCASTING editors, the president of the Public Broadcasting Service offers his own view of the medium and whither it is tending.

What is your assessment of the state of programing), greater public support (as whole adult education arena. the art in public broadcasting? How has It reflected by what's happening during the We're beginning to work very effectively evolved up to this moment, and are you most recent fund-raising period), bigger with three program services and to pretty happy with what you have ac- audiences (reaching 42 million homes a structure the effective working of the complished-before everything starts week), more exciting plans in terms of satellite distribution system. We are really falling apart? specific programing (when we look at the focusing in and getting very good use out I'm not so sure everything's going to fall Kennedy Center or La Scala or the New of independent productions. We're apart. But as to answering that over- American Playhouse or the Hallmark coming to grips with the need for more whelming question, I would say that in Hall of Fame coming to public television), children's programing as well as the main many ways these are the best of times and and more opportunities in the sense of the line cultural stuff. And so on many levels the worst of times. That is to say, we've introduction of the first adult learning it has been really an extraordinary time for never had more visibility, more high- schedule that we've planned for the fall, us. Certainly the direction, consistently, quality programs (as reflected by the the Annenberg endowment and the has been up all the way. awards and by the diversity of opportunities that will come out of the And at the same time we now see a

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period in which the future funding, the How do you think you will fit into the new generate the kinds of quality programing financial concerns have never been more media mix, with all the new tech- that we're talking about, which is very uncertain. This was the first year that our nologies-and even ABC and CBS and expensive programing. overall increase in income was less than others-running the kind of programing to the rate of inflation. So there's clearly a which everybody looked at PBS for so Do you think the commercial enterprises warning signal up, regardless of what long a time? are going to be sucked into the commercial syndrome again? happens in the federal sector. Well, I'm not troubled by the future. First of all, its a very exciting time. Nobody I think it's likely. Unless you have an How will you fare under the Goldwater knows where it's all going to come out or institution that's charged with the [See box page 34.1 bill? what is really going to happen, and it's responsibility of upholding quality and Well, while it's nice to have them endorse therefore by definition a terrific time to be taking the lead, you are going to find that. the idea of long-range funding, the total involved with it. Look at radio, a standard example, with all numbers they are proposing are a Public television, it seems to me, has the channels available, all the highways significant decrease from the trend and two fundamental roles and reasons for available, and you see no children's radio, certainly far below what we have been being. One is to provide quality programs, no original drama on radio, no arts in appropriated. to bring forth the best of our talent that radio, no real serious music in radio except There are also, in my judgment, serious our civilization and culture have to offer- for public radio, virtually. flaws in the structure of public information, education, entertainment, broadcasting. I've always been troubled by culturally, performing arts, and the second Can you make a case that the emerging media the separation of program dollars at the .is to be in the lead. That is, to try things, to are going to need the public broad- Corporation for Public Broadcasting, be in the forefront. casting concept as much as the conventional media did? That they need you, as which has no direct operating And we've done that, I think, with a opposed to your needing responsibility. It's been separated there for good deal of noteworthy them, if you get success-in the the distinction? good reason; that is, they serve as an first place, on the technological level at a insulation from federal-political intrusion. time over the past years when television If I understand the question, it goes to an But we on this side and the stations have has basically been a stagnant enterprise underlying philosophy that says no matter the responsibility for maintaining the because the money has been so what the medium, there has to be some schedule and operating the system of extraordinary. Given the income there has standard bearer, some public standard programing. Now, that separation had been very little incentive to change, and so bearer that says we want in our society to been overcome through the partnership it's kind of ironic that the leadership in have the very best that comes out, and that agreement by which we have both agreed, terms of building a satellite system, in is not ever going to be a totally as a condition of our support for their terms of the use of line 21 and teletext and marketplace-supported system. We have appropriation level, not to fund any new other mechanisms, in terms of developing identified some very narrow areas that we series without the consent of the stations quality sound, stereo simulcasts and so think can be largely supported by the or without PBS. on, in terms of enhancing UHF capacity- marketplace-culture, performing arts and The corporation has indicated to us that all has been led by PBS. Now, with the education, particularly adult education, the partnership agreement is finished, is tremendous changes going on a lot of that higher education. But when you get to abrogated with the advent of the new technological leadership will move into the minority programing and experimental program fund. That's not to say it doesn't private sector because of the incentive of programing and current affairs work well, or that Louis Friedman is not money. But when that incentive wasn't programing, documentaries and children's very effective in what he does. But it would there we were the ones that kept the flag programing, for example, there's no way be structurally as if somebody on one side waving. on earth that we can see or that anybody of town, to use a poor analogy, were And similarly on the programing side. I can see at this point that can stand on its commissioning articles for think the whole notion of science own as a self-supporting marketplace BROADCASTING, and the folks on the other programing and development, how to phenomenon. side of town had the responsibility for cover and how to bring the performing arts editing and putting the articles in the to television, the techniques that were Would you take that a step further and magazines, and the two were not directly developed in covering existing events, you suggest that there ought to be a mandated public connected with each other. know, Metropolitan Opera live from broadcasting service in the new media? That is not an insuperable problem as Lincoln Center, the techniques that were long as we work together effectively and so used for Dance in America, very Yes. It's not that shocking an idea for a on, but it is an awkward state of affairs in significant break-throughs in production society that says there should be public trying to run an operation in an efficient techniques. And in the forms-the libraries, there should be publicly way, and it leaves real questions about magazine form and the mini-series and so supported symphony orchestras, there accountability. I'm speaking personally on, all really started in public television. should be publicly supported dance now because we have not taken this to our Now, what will happen in the future as companies and museums to reflect the board or anything of the kind. the thing starts fragmenting and all kinds best that our culture has to offer. And that You really do run the risk there of of new players come in, nobody knows. there should be publicly supported school something that I think is directly contrary But I think we still have the obligation to systems. So too, in radio and television, to what Senator Goldwater and Schmitt stand for it. Some institution has the no matter what form-because all we're and the others have talked about for so obligation to stand for it, to retain the talking about are different forms of many years, which is local accountability, concern with quality and to stand on the distribution-there should be some area local responsibility, direct responsibility by edge. God knows we haven't done as that stands for the best of what we have to the stations, and you run the risk of much as we should, and we've failed a lot offer. creating a kind of a federal broadcasting and so on and so on, but at least, I think, system. Because now the major we have upheld that mission. How might that work in cable, specifically? programing fund-under that bill, at Now, my own notion, as a specific least-is totally in the hands of a seven- answer to the question, is that while there Well, we have proposed one mode of person board that is appointed by the has been a lot of rhetoric and a lot of doing that on a pay cable basis, and that in President. And I'm not so sure that's a promise, I'm personally quite skeptical a very traditional way uses the trickle- very wise matter of public policy, and I'm about what the performance is going to be down theory, that once it becomes not so sure that that's what the senators like in many of those areas. I do not see available and paid for by those who can really intended, had they worked this the economics that will drive an advertiser- afford it, it then becomes accessible to a through. supported cable system, for example, to very wide spectrum of the country. That,

Broadcasting mar 30 1981 33 AT LARGE of course, is the idea behind the Public opportunity to tie together a lot of parallel new environment we have some very Subscription Network. interests, particularly the cultural considerable advantages and a great head institutions who have the material start over anybody else. On very practical But was PSN conceived to address the and are in business terms. We have, first, the most problem of the new media or to address to do that in the dedicated the problem of survival of the existing same way we are and ourselves who are sophisticated distribution system, the public broadcasting medium? essentially the distributors. They do not satellite distribution system. We have that have a nationwide outlay on a box office in place in virtually every community, and It had elements of both. Keep in mind that basis. We do. We are the producers and we have receive and transmit dishes. this did not come full blown out of our distributors, and what we are doing is How many transponders do you have? own heads. It began with the second joining those two very natural allies Carnegie Commission report exploring through this new medium, if it works. The We have four dedicated transponders for how to use the new technologies to logic is there. public radio and television with two more produce quality programing. That resulted on the way, the fifth and sixth, and access in the PACE [Performing Arts, Culture to additional ones on the Western Union What makes you think it will work? and Entertainment] study that came out system. So that's number one-not last June; we were very supportive of and There are a number of elements that give necessarily in order-but that's one very encouraging of their effort to do that. us a great deal of hope, and so far our advantage. We then took the PACE study, which initial marketing tests demonstrate that to The second advantage is that we have proposed the quality pay television be the case. One, while public television is the names and addresses and loyalty and channel, examined it, found a lot of the viewed, I think accurately, as the also-ran, membership of the most likely financial basis of it for one thing on a pure second-class-status, catch-up kind of subscribers, those who are the most likely marketplace and practical basis and operation and a late-corner in the candidates to subscribe to such an effort, developed our own, which gave us the traditional television environment, in this the two and-a-half-million public television station members plus the additional five or so million members, contributors, patrons to the arts A public broadcasting accounting. As Lawrence Grossman, Public Broadcasting Ser- organizations, to dance companies and vice president, points out in the accompanying interview, public broadcasting .ineome museums and so on. Those are the ones hasn't been keeping up with inflation recently. who are the most likely candidates for for In fiscal 1979 (Oct. 1, 1978-Sept. 30, 1979), for instance, the most recent year which subscribing to this. They have a certain figures exist, public broadcasting's total income amounted to $603.5 million. Although that loyalty to these institutions. We know that amount represents an increase of about 9.3% over fiscal 1978, the inflation rate, based on they're interested, and that there's a the Consumer Price Index, was 11.5% for the same period. market there. As has been the case in previous years, tax dollars proved to be the largest source of in- Are they on the cable? come for the public broadcasting system, amounting to 67.4% of the total. Federal funds

accounte4 for 27% of the total; state government provided 22%;- state colleges provided . That's one of the things we are finding out 1,0.5%; and local government provided 7.9%. in depth. But common sense tells you that Non-tax dollars, which amounted to 32.6% of the total, came from the following sources: the first areas in which the sophisticated subscribers chipped in 11.7%; corporate underwriters provided 9.6%; foundations provided cable systems are being built are not in the 3.4%; auctions accounted for 2.7%; private colleges accounted for 1.4%; and 3.8% origi- downtown or major city areas but in the nated from other sources. affluent suburbs. Look at Washington, PBS and National Public Radio operate on relatively small budgets. PBS, which basically D.C. The new systems are being built first provides its member television stations with the distribution and scheduling of programing, in Arlington and Fairfax and Montgomery operated on a budget of $22.9 million during fiScal 1981. Of that total, only about $5.5 county. Similarly in Chicago, similarly in million came from the federal government-in the form of an interconnection grant from San Francisco, similarly in Los Angeles. the Corporation for Public Broadcasting. The rest came from the dues PBS charges its We don't have to reach in those member stations, interest income, its program library and other services. environments. They are the basic pockets NPR, which provides the scheduling and distribution services that PBS provides-but of supporters for this kind of an effort, also produces from 55 to 60 hours of programing for the radio network every week oper- and they are the first ones to get the

. ated on $18 million during 1980. sophisticated systems. Unlike PBS, NPR depends heavily upon federal funds for support. During fiscal 1980, for We have another advantage too, in that example, about 65% of its income came in the form of direct grants from CPB. And a sub- in several of the major markets there's stantial proportion of NPR's other funds came from federal sources such as the National more than one public television station. Endowment for the Arts and Humanities, and the National Sciende Foundation. Boston has a U. San Francisco has a U in The "Goldwater bill" Grossman addresses in the interview was recently introduced by addition to its V. Chicago has other Senator Barry Goldwater (R-Ariz.), chairman of the Senate Subcommittee on Communica- stations. New York City has other stations. tiOns. That bill, if enacted, would substantially change the way CPB-and the rest of the Pittsburgh and Minneapolis have second public broadcasting world-does its business.' channels either owned by or licensed to Although most public broadcasters have been pleased that the bill incorporates the either the same public television entity or same concept of advance-year funding and multi-year authorizations under which CPB by different public or educational currently operates-because, they say, that set up will keep public broadcasting "insul- television entities. At least there's a ated" from goVernment interference-they aren't all that pleased with many of its other pro- potential there to have those converted to visions. a subscription distribution mode that can Other provisions of the Goldwater bill would: accommodate this even in the absence of authorize funds for CPB for $1.10 million for fiscal 1984 and $100 million for both fis- cable, leaving aside both low power and cal 1985 and 1986. (CPB is currently operating on a budget of $162 million.) MDS and all the others. limit CPB direct grants to stations to Si million by eliminating the matching formulas So we think that we have the trend and that are used to allocate CPB funds on the basis of a station's ability to raise money. we have the head start for it. We also eliminate CPB support for satellite hook-up among public broadcasting stations. pH have-and this may be the most important limit CPB grants to stations to use for producing or buying local or national programs. of all, although in hard-headed terms it Currently CPB's "Community Service Grants" can be used for just about any purpose a sta- iii tends not to be looked upon that way-we tion wants. The new legislation seeks to assure that up to 90% of CPB's appropriation have the mission.

. would go for programing. Will this service be essentially a cultural

Broadcasting Mar 30 1981 34 JUL se Mho= ChEn

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Visit the Harris NAB Exhibit HARRIS in the North Hall - Las Vegas COMMUNICATION AND Convention Center. INFORMATION PROCESSING AT LARGE service then? Will it not be involved with Well, there's another advantage that we any major initiative without the full children's programing, or other program have by putting this group all together. The cooperation and full involvement of the forms? normal commercial enterprise, when it whole system and, by the way, that's The whole point of it, at least in this stage, goes into an undertaking like this, has got exactly what we expect and we'll get from is that it's a very narrow part of the overall to share its revenues with the cable this. We have gotten unanimous decisions responsibility. What we think, and what systems. When we have a network that is from the task force, from the executive the market tests so far show can be self- owned by a public television station or committee-even those who by and large sustained, is a performing arts cultural local museum or local dance company or have expressed doubts, and they've been service, plus some other things, by the local theater company and it serves the very few. And by the way, this is a very way-superstar lecture kinds of things, community college and the university, reasonable time to express doubts. This is Kissinger, Solzhenitsyn, Hannah Arendt, then it becomes a very desirable service a very risky undertaking of indeterminate the kind of things you would book into a for the cable franchisee, in fact a must result. All we can say at this point is that Carnegie Hall or Kennedy Center. That's service for the cable franchisee to carry. common sense and the preliminary at night. And we have structured it very differently indications and the technology all make it Inthe daytime we're talking about financially. HBO splits the revenues with very possible. But they are all working with higher education, the opportunity for very the cable service on a 50-50 basis, us on it, or at least most of them are, and specialized, very focused master classes although they have different deals all over, we will be exploring it. If it's going to and telecourses, which will be paid for by but then the cable service pays for all the work, if the results look positive, the institutions that are interested in costs. They pay for the costs of the obviously everybody's going to come in. If these, whether professional associations, interconnection. They pay for the costs of the results are negative, nobody is going to materials to go to doctors in hospitals. the distribution. What we've said is that come in, but we're not going to pull this Those two are a formidable combination. the network will pay all the distribution off with a 51% to 49% vote. costs and give the cable service some How will you capitalize it? Is that why you think you do that kind of return for their effort, but a very, very programing whereas a commercial opera- modest return because this is basically a Big problem. We have everything except tor could not? public service channel. money in public television. I can tell you So we can pour much more of our that the preliminary indications are very

No, 1 think it could be commercially viable resources, a higher percentage of the encouraging in terms of the corporate- depending on your objectives. But I do not income from the subscribers into not just the foundation interest in us-but think that an advertiser-supported cultural production. And that's the whole beauty the corporate interest in us in terms of cable service is commercially viable. Look of this concept in theory. Whether it will willingness to invest in this should the at the economics. Advertisers are paying work is what we'll see. But the result is for results of our study confirm the findings for bodies, for people. We know that even a very limited number of programs. We're that we have had so far. We think through our most successful programs-tonight talking about one program a night, 365 loans, through the investment of the arts [March 23] we have Luciano Pavarotti, days, with repeats, so we're talking about organizations in the public television Marilyn Home and Joan Sutherland. On between 70 and 100 major programs. We stations and through grants we can the Today Show they get tremendous can have an average budget of $400,000 capitalize it. publicity. It was a $50 ticket item in New per major production. And there are other ways, by the way. I York on Friday and it's shown tonight on Now, that's not to say that every mean this is just the first plan. Even the our Great Performances. We'll get, I program will cost only $400,000. But we idea of having a public subscription to think, very good ratings for us-but it will can get a Kissinger-Solzhenitsyn lecture capitalize this so that the public has the not get more than 5% of the audience. for a lot less and we can pay a million or ownership of this enterprise is not outside Now, ABC has got the biggest one so more for the others, and we can also have the realm of possibility. For the first time far; they're on three million cable homes. it co-financed because public television we can develop a truly publicly owned Let's give them the benefit of the doubt- will put in some money, and international enterprise that has the opportunity to let's say they get 5% of the audience. will put in some money, and even return some revenues. That's 150,000 homes. One hundred and commercial might put in some money just fifty homes at a cost per thousand of as we did on an experimental basis, for How do you feel about the proposal in the what? Televisions cost per thousand now example, with the Paul Simon concert, Goldwater bill that the FCC relax its restrictions against advertising on public is $5. I don't know what that comes out to when we and HBO shared the production TV stations? be but it's less than $5,000 per costs. We could never have afforded that if commercial. they didn't have the first one. They ran it You may find this surprising, but I think it Well, they've announced that they're in December. We ran it as a money-raiser would be a terrible idea for public charging $12,000. I know one major for the festival. They'll take it back and television to get into the advertising company that's offered them $2,000. But run it now, and then we'll run it again in business. We fortunately know something let's say they have six or seven August. about that business and have had some commercials in the course of an hour. Five experience at it. times six is $30,000. Suppose they get You look at the cost per thousands. You $75,000 an hour. What can you produce How important is the cooperation of the look at the possible income. You know the for that kind of stuff that we're talking bigger stations, the producing stations, to cost of getting that advertising revenue, the plan? about? The result is that we'll produce and and what you have to do to have a sales they are producing a few loss leaders and Oh, it's very important. There's no staff and have makegoods and the whole most of it is acquisitions of old Intertel and question about that. First of all, they are gamut of enterprises to become an Polytel existing library material, which is key players in this. PBS is an owned advertising medium. not what we're talking about in terms of operation, and their cooperation, their And by the way, not the least of the producing a vital, vibrant, useful, vigorous involvement is critical. Now, that's not to problems is that two-thirds of our stations cultural service. And therefore they're say that in every major market, as it are licensed to educational institutions going to have to start expanding, and happens, there aren't other public where their charters-never mind the they're already talking about expanding television stations, so that if there is a FCC-would prohibit them from having the appeal, moving away from that base. defection here or there, it will by no means advertising. And two-thirds of them are kill the project. Not by a long shot. But the U's. What kind of economics per hour do you tradition of public television is to operate Now, even if they were to get revenue to come down to? How much do you think as an interdependent system. We have offset those costs, what would it do to the this will provide? never undertaken any major advance or cost of of our programing? Sesame Street

Broadcasting Mar 30 1981 36 'in 11 /\\ =-Ii==f-= ri=") I [ J j'AZVj SUM

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is a noncommercially produced property. tremendous burden-but it's not an commercial guys do, where every program We cannot run advertising in Sesame unwelcome burden-of responsibility on is meant for everybody. You know, when I Street without revisiting all of the talent the leadership, not just ours but of the came here we set a goal to reach every and all of the producing people and museums or whatever, to uphold family within reach of a public television significantly jumping the cost of those standards, to be sure that you are not station in the course of a month. And our programs. And do you think we're going unduly influenced by where the money then head of research said that was to get people to work at scale when we're comes from. completely unrealistic and impossible, an advertising medium? What will it do to But by that token, any money is tainted, because at that point God knows we the public support, to the membership all money. If we relied entirely on the weren't reaching anybody, practically. And support when they see commercials on the public, all of our programs would be aimed now we are reaching virtually that. We air? What will it do to our own reason for at the upper middle class, white suburban certainly are doing it in a month and we're being when you are going after audience households that subscribe. If all the almost doing it in a week. because that's what you're selling in an money came from the government, we'd advertising medium. How do you then be in desperate trouble on political Do you have a best-case scenario of make program judgments? Well, even grounds. If all the money came from where public television might be in, say. before you take that threshold step, just in corporations, the same way. We happen to five years out and on, if it's here at all? a pure dollars and cents way, I am very be quite diversified, as a matter of fact. I would be very surprised if it weren't here skeptical about our making out in And we make no bones about where the at all, even though I may not be here. I advertising. corporate money goes. It goes to the think it's no accident that the Senate And that's leaving aside the political and Budget Committee, of all places, turned competitive issues. I mean, opening up all down the recision for public broadcasting of those noncommercial television and sent through everything else channels to advertising would be a major [BROADCASTING, March 231. I mean there is step. The FCC would have to directly surprising support for what there is here. reverse the reason that those channels There's also a sense of anger and were put aside in the first place, and the frustration, no question in my mind, holy war that would ensue in this time of about television and what it's doing to our trouble? That has got to be faced. people and what the nature of it is, so that You know, there are a lot of things that we benefit a lot from that. can be done, and we have already tried. In five years-assuming no Draconian For example, I think that opening up the cutbacks-1 think there will continue to be identification of our underwriters so that a movement toward special interest you can use a logo instead of saying programing. And I have no doubt that we "International Business Machines," when will be reaching everybody. nobody knows what that is any more. Sure, What about the worst-case scenario? you know, some of those things could be loosened, but I would be very skeptical The great danger that we face now, it about turning public television into an the cut in CPB's advertising medium. appropriation. That's pretty tough to take, but what's worse is where the real domino Not to walk away from the subject of un- theory is going to work. If you look at derwriting, how can you excuse that? where we get our program support now, How do you defend that slight degree of it's from the Corporation for Public pregnancy ? Broadcasting, from the Office of Education, As I say,.this is not an ideological which funds Sesame Street and argument. I happen to be very strongly in cultural programing, the noncontroversial some of the others, from the National favor of underwriting. I think that there's a programing. Therefore we have an Science Foundation, which funds Nova sense of patronage and corporate obligation to spend the other money in and other programs, from the two arts responsibility. I'm not naive about the other areas, and if we don't fulfill our endowments, which put money in motives at all, but I'm not troubled by obligations, it's not the fault of the everything from Metropolitan Opera to those motives of saying, yes, you have an corporations, by the way. It's ours. our Vietnam series All the cuts that they obligation. You can benefit from that will be taking will end up putting in great How do you respond to the charge that jeopardy their efforts in television and obligation by supporting high culture. this is an elitist organization serving a therefore run the risk of really closing Why does Mobil Oil underwrite or other considerably elite taste? major companies underwrite major down the major source of our major- museum exhibitions or help symphony Yes, it is an elitist organization, and I program, big-production funding. orchestras out? It both redounds to their don't see anything wrong with that, if your Now, another way to look at that might mission is to stand credit as responsible organizations for quality and the best be-and I would hope that it will work that whether they're corporations or very that there is. I mean, it's only recently that way-that as they shrink, they will say, the word elite has become a derogatory wealthy. I mean it's a long tradition of the let's go for the really quality things and term. it church and the bourgeoise, you know, and Our job, seems to me, is an disseminate those to the widest possible interesting the Dutch and the Flemish all patronizing job-it's one of the audience. In that case, we may end up fascinations the courts, patronizing artists, and now of this screwy system that we doing very well, because there's no more have: to have higher that role has been filled by the corporate standards and try and efficient means of dissemination of a get it out sector because we don't have many private to the widest possible audience. Shakespeare series or a Vietnam fortunes any more. I'm not troubled by That's what's fascinating to me and very retrospective than through television. not that at all. gratifying; it's just the size of the But the danger, I mean the immediate audience we have begun to reach but the danger, is that we really will be terribly But It still leads to PBS being called the diversity. We now really do largely reflect circumscribed in what is already an petroleum broadcasting service. the demographics of the nation. People are underfunded medium. And the first Sure. turning this way for the Mac Neil-Lehrer suffering comes to the programs, because Report and for opera and for dance, and we've got to keep the stations on the With some merit? air- you can't reach 42 million homes a week, we have to pay their electricity bill. But Yes, because the oil companies have been without catching up an awful lot of people. where the money's coming for programs the leaders in this. I think it puts a But we do not operate the way the is the question.

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The FCC supports S. 601, said Lee, not "The procedure we recommend," said because it is convinced television markets Lee, "not only would save time and S. 601 draws are competitive, but because the bill's "es- resources for the commission and appli- sentially procedural and modest provi- cants, but would also reduce the time be- government sions...will enable the FCC to execute its tween the filing and grant of an application responsibilities under the Communica- allowing new broadcast service to the broadcaster tions Act of 1934 using fewer resources public." and imposing lesser burdens on licen- Questioned by Senator Wendell Ford support sees." (D-Ky.), Lee said he hoped random selec- Bill that would eliminate The FCC supports extended license tion could be applied retroactively to the comparative TV renewal hearings, terms, according to Lee, because history commission's processing of low-power TV extend license terms and require has shown that complaints filed during applications. He also asked that the FCC random selection of initial license terms, rather than the FCC's be allowed to apply random selection in licensees finds qualified backing periodic review, generally bring to light the distributing licenses and frequencies from FCC, NTIA and NAB, with some most serious station deficiencies. Because among states and communities in a fair, language changes; citizen groups the complaint process continues under S. efficient and equitable manner, as man- and NBMC oppose legislation 601, an extension of license terms will not dated by the Communications Act. "leave the commission without adequate As he did with the radio deregulation Should TV deregulation, as planned by the oversight and enforcement powers," Lee bill, Lee asked that the FCC be given more Senate Commerce Committee, apply said. than 180 days to devise its method of ran- equally to traditional and low-power televi- Lee asked for additional language in the dom selection. "I believe the commission sion services? And will direct broadcast bill to allow licenses terms for auxiliary can devise rules to define minimum satellites, videotext and other emerging broadcast facilities to be made indefinite or qualifications unambiguously," he said, technologies cause the committee to have renewable concurrently with the stations' "but this is not a minor task, and should to rewrite its legislation over again in three main licenses. not be consigned to a rulemaking proceed- years? Concerning the bill's provisions for ran- ing that is artificially limited to 180 days." These were some of the questions raised dom selection of initial licensees, Lee said Concerning the bill's license renewal by the Communications Subcommittee the commission has "long sought a provision, Lee said the FCC believes S. last Monday, March 23, when it held its workable solution to the growing problem 601 "proposes changes wholly consistent first day of hearings on 5.601, the Televi- of statutorily mandated comparative with the television broadcast service as it sion Licensing and Renewal Act of 1981. licensing procedures in all services subject exists today and that reflect a good, com- Sponsored by most members of the com- to our Title III jurisdiction." mon-sense approach to the television mittee (BROADCASTING, March 9), the bill He then raised the specter of 5,500 to licensing problems likely to face the com- drew qualified approval from regulatory 6,000 applications for low-power television mission and industry in the future." agencies and opposition from citizen licenses before the FCC. "Unless alternate Questioned about random selection, groups that testified last Monday. Broad- procedures are devised, we will have a and the FCC's goal to promote minority casters supported the bill, but asked for a geometric increase in comparative hear- ownership, Lee said the FCC could devise few language changes. ings and many years delay in action on a computer selection system that would First to testify was Acting FCC Chair- these applications." weigh minority applications "to give them man Robert E. Lee, who said the commis- Lee asked that the FCC be permitted to a little better shake of the dice:' Asked by sion, with the exception of Commis- apply random selection immediately after Senator Howard Cannon (D-Nev.) what sioners Joseph Fogarty and Abbott the cutoff date for applications, rather than other deregulatory steps the committee Washburn, supports the bill. As they did having to evaluate qualifications for all ap- might take regarding TV, Lee said S. 601 with the committee's radio deregulation plicants. This way, the staff would only "meets most of our objectives for TV, but bill (BROADCASTING, March 2), Fogarty have to check qualifications of the selected we have other concerns beyond TV we and Washburn submitted separate applicants and allow a brief period for peti- hope you will address." testimony on 5.601. tions to deny. Asked by Ford about the FCC's actions

Hearing the evidence. (L to r): John Smith, minority counsel; Senator 601 views. Testifying on S. 601 were Ito r: Eugene Mater, senior vice Howard Cannon (D-Nev.) ranking full committee member; Christopher president, policy, CBS Broadcast Group; Howard Symons, staff attorney, Coursen, subcommittee counsel; Senator Barry Goldwater (R-Ariz.), Congress Watch; Thomas Dargan, vice president, Fisher Broadcasting; subcommittee chairman, and Ward White (standing), senior counsel, Pluria Marshall, chairman, National Black Media Coalition and Vincent Commerce Committee. Wasilewski, president, National Association of Broadcasters.

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Visit the Harris TV and radio equipment display at the 1 981 NAB, Las Vegas Finally, Wasilewski asked for a less open-ended writing of the bill's basic qualifications for a station's renewal. "For purposes of television renewals," he said, "basic qualifications should remain restricted to technical, financial, legal and character qualifications, and the intention of the sponsors to exclude the extraneous issues should be made clear." Next to testify was Pluria Marshall, chairman, National Black Media Coalition. According to Marshall, S. 601 would remove the coalition's leverage to secure better program service from existing licensees, and it would do nothing to promote FCC side. Testifying for the FCC were (I to r): Richard Shiben, Broadcast Bureau chief, minority ownership of broadcast proper- -Robert E. Lee, acting chairman, and Marjorie Reed, acting general counsel. ties. The coalition opposes it. Marshall cited the 20% annual increase in the price of TV properties and the during the last two years to increase the renewing licenses prove their programing nearly 4,000 LPTV applications as evi- number of video services to the public, has "substantially" met the needs of their dence of a "growing disparity between de- Lee said he regrets the commission's pro- service area needs clarification, according mand for TV frequencies and their ceeding on VHF drop-ins. "I'm sorry it's to Hatfield. "Substantial service," he said, availability." Because of this scarcity, he happening," he said, "if I get a chance to "implies performance at a level higher said, the FCC should be urged to select make it unhappen, I will." than that required today for renewal and it service-minded applicants for broadcast Goldwater asked the FCC to examine also implies a continuation of a qualitative frequencies, and leave those interested in how competition in television markets will or percentage standard." Hatfield also said programing entertainment to nonbroad- be affected by DBS and LPTV. Lee said he that provision could be interpreted as cast technology, such as videodisk. believes Congress "will have to get in- codifying "the current rigid FCC ascer- Questioned by subcommittee members, volved" in regulating DBS, because it tainment process." Marshall said that because the most valua- represents "a complete revolution in TV." Rather than adopt detailed guidelines to ble broadcast licenses are already owned, In his separate statement, Fogarty said accompany these vague standards, Hat- blacks should be given advantages in he supports extending license terms, but field suggested the bill "place the burden securing licenses to new technologies, opposes random-selection licensing and squarely on the commission" to demon- where they would have a better chance to simplified renewal procedures. Random strate that a licensee has failed in its per- compete. selection would preclude the FCC from formance. A licensee's past service could considering factors beyond a licensee's be presumed to be in the public interest, Senator Barry Goldwater (R-Ariz.), chairman of the subcommittee, invited basic qualifications, according to Fogarty. he said, unless the FCC proves a broad- the staff's adoption of "It is especially important," he said, caster acted in "willful or flagrant dis- Marshall to aid bill would help to pro- "given contemporary stresses on regard" of its obligation to serve the language in the that the in social fabric of the republic, to accord public. mote more minority ownership At point in responsible local interests appropriate par- Finally, Hatfield suggested the bill in- telecommunications. another the hearings, Goldwater said the subcom- ticipation and ownership in their local clude language to "reconcile a lottery ap- into equal employ- broadcast media wherever possible." proach for new television facilities with mittee would not get that day, but To eliminate comparative renewal, ac- continued 'public trustee' regulation of ment opportunity guidelines take up the subject at a later date. cording to Fogarty, is to "remove the com- television broadcasting." Without such ad- would petitive applicant's spur from the renewal ditional language, Hatfield said the courts In his testimony, Thomas Dargan, vice licensing process...and to force the FCC "may circumscribe and limit the FCC's president, Fisher Broadcasting and general to rely even more on stewardship deficien- ability to adopt a lottery approach for new manager, KATU(TV) Portland, Ore., sug- cies brought to its attention by outside par- license assignments." gested only one change in the bill. Dargan ties." Hatfield reiterated Fogarty's concern repeated the desire that the bill allow Fogarty said the bill "fails to properly that the bill differentiate between stan- penalties less extreme than nonrenewal consider possible distinctions between dard, low-power and other new and future for some violations of the Communica- major existing television facilities and the television services. tions Act. Penalties such as fines or short- numerous expected low-power opera- First to testify on behalf of the industry term renewal would free the FCC from tions." last Monday was Vincent Wasilewski, having only two options, to renew or not In his statement, Washburn commented president, National Association of Broad- to renew, according to Dargan. only on random selection, which, he said, casters, who said S. 601 "looks to the Next to testify was 'Howard Symons, should be used only in cases of genuine heart of a key problem facing the broadcast staff attorney for Congress Watch, who deadlock. Before resorting to random industry-license stability." spoke against the bill because it would selection, according to Washburn, the Although NAB supports the bill, remove from the FCC some of its power to FCC should "exhaust the search for Wasilewski asked that its language be restructure ownership in the broadcast in- public interest criteria to distinguish and clarified so that it does not constitute "an dustry. choose among competing applicants so as endorsement of the FCC's ascertainment Citing FCC figures that nearly one-third to effectuate the 'best practicable service' policies or procedures" and so that a sta- of all cable systems are owned by broad- standard of the Communications Act." tion's program service "not be measured casters and that only 5% of the VHF sta- Fogarty and Washburn did not appear by qualitative or quantitative criteria!' tions serving the top 10 markets are inde- before the subcommittee, but submitted Wasilewski also said the bill's require- pendently owned, Symons argued that their testimony for the record. ment that a renewal applicant be free of there is a growing trend toward concentra- Following Lee, Dale Hatfield, acting "any serious violation" of the Com- tion of broadcast and nonbroadcast media director, National Telecommunications munications Act could impose an unduly ownership. "True broadcasting deregula- and Information Administration, ex- harsh test for renewal. The FCC should be tion," he said, "would promote a diversity pressed NTIA's support for the bill, focus- allowed to continue its present practice of of voices over the public's airwaves." In- ing his remarks on changes in the bill his imposing lesser sanctions on licensees stead of doing this, S. 601 would insulate agency believes are necessary. where appropriate, according to present licensees from challenge by new The bill's requirement that stations Wasilewski. potential media voices, according to

Broadcasting Mar 30 1981 42 Symons. As they did with Marshall, subcommittee members questioned Symons about his organization and its membership. Wa Symons explained that Congress Watch is the legislative arm of Public Citizen, a California voting. Californians apparently don't want another presidential election to group headed by consumer advocate, appear to be over while polls in that state are still open. Three-fourths of Californians Ralph Nader, and composed of believe television networks should be barred from predicting outcome of presidential 70,000-80,000 members, whose contribu- elections until polls there are closed,'eccording to results of California poll. State's tions support it. He did not mention residents who were polled also feivor holding elections on Sunday and having polls close at another wing of Public Citizen, the Na- same time across country. Television networks began predicting Reagan victory as 11arly as tional Citizens Committee for Broadcast- 5:15 p.m. Pacific standard time on election day, and President Carter's concession also ing, a group scheduled to testify today, came while Californians Were still on way to polls: March 30, the second day of hearings on 0 S. 601. Reimbursement comments. Administrative Conference of United States seeks comment Last to testify last Monday was Gene deadline (April 24) on proposed rules for implementation of Equal Access to justice Act, Mater, senior vice president, policy, CBS signed into law last fall, which takes effect Oct. 21, 1981. Law provides for reimbursement Broadcast Group. Mater recommended of attorney fees and other expenses to individuals, small bueinesses and other that the bill be changed so that it makes organizations that prevail over federal agencies in administrative and court adjudications. clear the FCC should not implement the Law does not apply to initial or renewal licensing procedures or future rate-making renewal standard through quantitative pro- decisions but does apply to enforcement cases such as forfeiture or revocation gram rules or guidelines. He also asked proceedings. Proposed rules were published in Federal Register March 10. Comments that the bill specify that license renewal should be sent to: Office of Chairman, Administrative Conference of United States, 2120 L would depend not on whether a licensee Street, N.W., Washington, 20037. has committed any violations of the Com- munications Act, but whether a licensee Zamora case. Supreme Court has turned down appeal by Darrell Agrella, alleged has been "characterized by serious vio- accomplice of Ronny Zamora in killing of elderly woman in Miami. Agrella had sought lations or the regulations promulgated nontelevised trial. High court rejected Agrella's plea in light of its ruling on Jan. 26 affirming thereunder." right of states to permit television coverage, even over objections of defendants, "absent a Goldwater concluded the first day of showing of prejudice of constitutional dimensions" (BROADCASTING, Feb. 2). Zamora's 1977 hearings on S. 601 by saying the record trial drew media attention because it was first covered from start to finish by television, as would remain open for two weeks, and Florida began experiment of cameras in courtroom. Agrella, 14 at time of crime, originally that the subcommittee would accept writ- pleaded guilty to second degree. murder in April 1978. Later, he tried to change his plea to ten testimony from any interested parties. innocent, but judge refused and sentenced him to three concurrent life terms. Zamora had The subcommittee plans to finish its hear- based his defense on ground he was victim of "voluntary subliminal television intoxication" ings on the bill today, March 30. because of heavy diet of television violence. 0 Lawyers In Las Vegas. Particular problems of in-house counsel to communications firms will be subject of legal seminar to be held April 11, day before start of National Association Geller's back in of Broadcasters' annual convention. Seminar will take place at Las Vegas Hilton hotel froni 1 to 4 p.m. and will cover topics including newsroom issues, labor-personnel relations, new the Anks of FCC technologies, licensing and copyright. For information: (202) 293-3560. petition filers ing, to provide a basis for assessing public reasonably in choosing the issues to ad- Former NTIA head, now with AEI, interest programing. dress. Geller said that would constitute "a urges FCC to adopt percentage Geller, in a petition for reconsideration deep intrusion into the daily editorial pro- guidelines for programing and of the radio deregulation action, does not cess. ... The commission is not the na- to adopt five-10 issue approach quarrel with the use of the five-10 issue tional nanny of issues." used in radio for TV also listing; he calls it a "sensible, nonintrusive Geller said the commission "must turn means for implementing" the statutory to percentages-otherwise the licensee Henry Geller, former head of the National objective of devoting time to community and the public are wholly in the dark." Telecommunications and Information Ad- issues. But he said it is inadequate to deal And to be "fair to the broadcaster and the ministration, is back at the stand he oc- with petitions to deny and competing ap- public, the commission must include non- cupied the last time he was out of govern- plications. The licensee's record in nonen- entertainment generally-not just comment. He is writing pleadings with a view tertainment programing generally-not munity issues," he said. to affecting FCC policy. Last week, he filed only on community issues-is relevant, he He suggested as standards for "substan- two with the commission, one renewing said. Furthermore, he said, the commis- tial service" 10% in the time period be- an argument he has made over the years, sion has not provided objective guidelines; tween 6 a.m. and 12 p.m. for stations gen- urging the commission to adopt program- in fact, it rejected the percentage erally, 4% for specialized stations. And he ing percentage guidelines; the other, call- guidelines approach. said the five-10 issue approach could be ing on the commission to apply its so- But Geller said, "The only way the FCC used to implement the fairness doctrine called five-10 issue approach to all broad- can determine whether a licensee has requirement that broadcasters cover con- casters, television as well as radio. reasonably or substantially met its com- troversial issues of public importance. Both pleadings grew out of the commis- munity issue obligation is to look at what Geller's second petition proposes that sion's initial rejection and subsequent the commission mistakenly labels a 'num- the approach be adopted for television as adoption of the five-10 issue approach bers game.' " When the commission says well as radio licensees. "At the least," which Geller had proposed to the commis- it will determine what is adequate at Geller said, "it should state why the ap- sion, initially as a private citizen (after renewal time on an ad hoc basis, he added, proach so desirable and nonintrusive in leaving a staff job at the FCC) and later as "it is simply 'copping out.' " radio, becomes an undue and unwar- head of NTIA. The commission in its He also found fault with the plan for im- ranted interference when applied to TV. radio deregulatory order issued in Febru- plementing the community issue ap- The petition for reconsideration, in call- ary requires broadcasters to list five to 10 proach. The commission said in the case of ing for percentage guidelines, would re- issues they addressed in their programing, a challenge to a license renewal, it would quire a retreat from one of the steps the together with examples of that program- determine whether the licensee had acted commission took in its radio deregulation

Broadcasting Mar 30 1981 43 order to ease the paperwork burden on portunity to get into broadcasting and to "no real quarrel" with the principle of ad- broadcasters. It would require the reim- promote diversity of broadcast ownership. vanced appropriations for CPB, but that position of logging in connection with CCB, a Los Angeles-based company "this year the economy needs substantial nonentertainment programing. But as controlled by "Spanish surnamed in- reductions in federal spending...if infla- things stand now, Geller said, with no dividuals," is an applicant for LPTV station is to be controlled and interest rates standards and no logging, a broadcaster tions in various California communities are to be reduced." The goal of a sound can be "sandbagged" by a challenger at including Los Angeles and San Francisco. economy, according to Collins, "is a far renewal time. It said ABC's presence in the LPTV "ap- higher principle than advanced appropria- Geller currently is associated with the plication process" would pose "substantial tions for public broadcasting." American Enterprise Institute as a visiting competitive and economic disadvan- Collins claimed that the argument that fellow. However, the views he expressed in tage(s)" to smaller LPTV venturers such advanced funding insulates public broad- the petitions, he notes, are his own, not as CCB. casting from political reprisals "'is those of AEI. CCB also said that networks do not need ridiculous, because in order to keep the LPTV stations "to compete in the com- funding at a two-year-in-advance pace, ap- munications future nor will they be pre- propriations for CPB are voted on each judiced by being precluded from owner- year, at which time political reprisal would California groups ship" of LPTV stations. be available." APPEAL charged ABC with "benign Continuing, Collins said his bill is want to deny ABC's neglect" of the programing needs of designed to "mitigate the effects of spend- applications for LPTV minorities and said that grants to ABC for ing cuts" on public broadcasting. In its the LPTV stations it seeks would mean restrictions on CPB spending, the bill A San Francisco-based umbrella public in- that the commission-perceived lack of parallels the Office of Management and terest group, Actors and Artists to Pro- minority programing and ownership would Budget's recision message directing that mote Effective American [Broadcasting) continue to exist. It said that programing "reductions be primarily leveled against Laws (APPEAL), and a minority-con- on prospective ABC-owned LPTV stations national program funding," and that "sta- trolled low-power television applicant, would probably "not be radically different tions should be held harmless" as much California Central Broadcasters (CCB), from the exclusionary white-oriented as possible from cuts. have petitioned the FCC to deny the low- offerings presently on the ABC full-ser- Collins's Public Telecommunications power applications of ABC Inc. for New vice stations." Bill of 1981 would reauthorize CPB at York, Chicago, San Francisco and Los APPEAL also asked the commission to $100 million for fiscal years 1984-85, and Angeles and one filed by ABC subsidiary declare a two-year moratorium on the en- at $90 million for FY 1986. Two of these WXYZ Inc. for an LPTV station in Detroit. try of any network into low-power televi- figures are slightly lower than those Both groups argued that a grant of those sion and require as a condition for ultimate authorized in the bill before the Senate. applications to ABC and Wxvz Inc. would entry that the network "document a sus- The bill would delete language in the be contrary to the commission's primary tained commitment to effective, active and Communications Act authorizing funds purposes of initiating the LPTV proceed- fair portrayals of minorities and finance a for fiscal years 1982 and 1983. (This would ing: to give minority entrepreneurs an op- comparable low-power station to be oper- allow the appropriate committees to ac- ated and owned by a significant minority tually carry out the recisions requested by community for each low-power station it the Reagan administration.) It would also secures." direct CPB to distribute to stations "not ABC replied that the general thrust of less than 80% of its funds in 198.2 and not both groups' petitions is that the commis- less than 85% in 1983" and for each fiscal sion "litigate, on an ad hoc basis, ques- year thereafter. Watch out tions which are central issues in the pend- Presently, CPB must distribute at least ing low-power television rulemaking." The 50% of its federal funding among stations, questions should be left to the rulemak- and in 1981, it allocated 60%. By increas- for Selcom ing, ABC said. ing these percentages, Collins argues, stations will receive "essentially the same amount as they would have received under the Carter budget for FY 1982-83." in the House version Like the Senate bill, Collins's legislation would forbid CPB from awarding more of public than $1 million annually in Community Midwest Service Grants to a single station. It differs broadcasting from the Senate bill in that it would not bill appears subtract from the grants, amounts equal to Selcom's 1980 sales for , unrelated business income earned at sta- this major market station were Legislation would rescind 82, 83 tions. UP $750,000 over 1979. funding, allow limited ad use It also differs from the Senate bill by lower national programing allowing limited institutional advertising. The total is even and set picture funding level than Senate bill Advertising permitted by the bill "can pro- more impressive. For results mote or relate information with respect to not rhetoric...call us. A bill that would allow public broadcasters a particular business organization or en- to support themselves with institutional terprise or a particular industry, trade or advertising was introduced last Monday, profession," but it cannot specifically re- March 30, by Representative James Col- late to any service, facility or product. lins (R-Tex.), ranking minority member Ads may be aired at any time during the of the Telecommunications Subcommit- day, as long as they are placed at the begin- tee. Unlike the public telecommunications ning or end of regular programing and do bill introduced last week in the Senate, not interrupt it. A single ad may not last felconinc. (BROADCASTING, March 23) Collins's bill more than 30 seconds and clusters may Radio Representatives (H.R. 2754), would allow for the recision not last more than two minutes at a time. of funds already appropriated for public The major difference between Collins's 1221 Avenue of the Americas broadcasting for fiscal years 1982 and bill and that before the Senate is that the New York, New York 10020 1983. House version limits funds for national (212) 730-0202 Introducing his bill, Collins said he has programing to 15%. Arguing for this provi-

Broadcasting Mar 30 19131 44 sion, Collins noted that CPB's national broadcasters are not common carriers and kerage firm, Dan Hayslett & Associates, program funding is declining anyway, from "retain the right to select who will adver- had been hired to handle the negotiations 24% in FY 1982 to an estimated 22% in tise on their facilities," it suggests that be- for the sale of the station. FY 1983. Further reduction is permissible cause in this case "there is strong reason Fogel and partners dealt with Hayslett under his bill, according to Collins, be- to suspect anticompetitive motivation," and ultimately filed an application with the cause CPB's only expense item other than Kx-rv, which is "affected with a public in- FCC to buy the station in early January national programing would be administra- terest," shouldn't have "the same latitude 1978. The application was approved on tive expenses, "which can be substantially as unlicensed, unregulated and entirely May 10, 1978, and the deal was closed on reduced because many current respon- private entities to make profit maximiza- June 15 of that year. Hayslett collected a sibilities will be eliminated under this leg- tion of their own economic self-interest brokerage fee from the seller. islation." the touchstone of business decisions." In the suit, Chapman contended that Eliminated responsibilities would in- The complaint further notes that KXTV'S the sales contract negotiated between clude equal employment opportunity, refusal to carry California Satellite's adver- Wpxv Inc. and TAGR Inc. constituted a affirmative action and training programs tising "amounts to an attempt to extend "sale," and that since the contract was run by CPB, as well as payment of the the licensee's limited monopoly and negotiated within 12 months of the May 1, satellite debt and royalty fees for all public governmentally granted privilege and pre- 1977, expiration date of its service con- programing. vent the growth of a new communications tract with the seller, Chapman was entitled As does the bill before the Senate, Col- service." The complaint asks that the FTC to a commission. lins's bill would reduce CPB's current 15 initiate a cease and desist order proceed- Judge Ernest Finney of the South member board to seven, would no longer ing. Carolina Third Judicial Circuit ruled, how- require CPB to empanel an advisory board Lee Kitchin, general counsel of Cor- ever, that the closing-not the contract it- to evaluate program decisions and would inthian Broadcasting Co., Great Western's self-constituted the sale and that since eliminate facilities funding by the National parent company, told BROADCASTING that the closing occurred more than a year after Telecommunications and Information Ad- although Kx Tv has indeed refused Califor- the station was last listed with Chapman, ministration. nia Satellite advertising time, he didn't that firm was not entitled to a commission. Commenting on the bill, David Carley, think that constituted anticompetitive Another point of contention in the suit president, National Association of Public behavior. Kitchin declined to comment was the definition of solicitation. Chap- Television Stations, said it "contains some further, noting that Corinthian had not man contended that Fogel had first been good ideas," but has a "major stumbling received official notice of the filing. solicited to buy the station through its block" because it rescinds funding for mailing. Finney ruled that since there had 1982-83, and therefore will not be sup- been no personal followup, the mailing by ported by his organization. Itself did not constitute solicitation. Collins's bill sounds the "death knell a Chapman's attorney said that he "did for public broadcasting as an alternative," When station sale not agree," with Finney's interpretation according to a CPB spokesman, who said is not a station sale but that Chapman had not yet decided corporations don't fund controversial whether to appeal. public affairs programs, and public sta- Court rules that transfer tions avoid buying them. It is CPB that occurs when deal is closed and funds experimentation in programing, he not when deal is first made said, and that if it weren't for this, programs like Nova, Sesame Street and Over The "sale" of a broadcast property legally Easy "would never have seen the light of occurs at the time of the closing and not at day." 'a the time buyer and seller agree to the tran- By drastically reducing the national pro- saction, a South Carolina court has ruled. Watch out gram fund, he said, the Collins bill would The ruling came last Tuesday (March "concentrate on the TV side all the ele- 24) in a suit initiated by the Atlanta-based ments of networking in one organization" station brokerage firm, Chapman Associ- for Selcom and would result in the commercialization ates, against the now dissolved Wpm, of public TV. The bill would do this by Inc., former licensee of WDXY(AM) allowing the Public Broadcasting Service to Sumter, S.C. Chapman claimed that that both purchase and schedule most pro- company, formerly headed by William C. in Texas grams on public TV, a power it does not Bochman, owed the brokerage firm a com- now have. mission and legal costs totaling approx- Selcom's 1980 sales for imately $36,000 in connection with the sale of WDXY three years ago to TAGR Inc., this major market station were Harry Fogel, Carter C. Hardwick and up 81% over 1979. California MDS firm Robert E. Powell, principals (BROADCAST- The total picture is even ING, March 6 and May 9, 1978). more impressive. For results files complaint with In 1976 Bochman listed WDXY with FTC against KXTV Chapman but canceled that listing as of not rhetoric call us. May 1, 1977. As part of its solicitation California Satellite Systems, an MDS ser- efforts, Chapman sent out several vice based in Sacramento, has filed a com- hundred pieces of mail notifying prospects plaint with the Federal Trade Commission, of the availability of the station. Fogel, a alleging that a Sacramento broadcaster's future principal in the yet-to-be-formed refusal to grant it advertising time consti- TAGR Inc., was a recipient of one of the tutes anticompetitive conduct. Chapman solicitation letters, but he "did The complaint alleges that Great not respond at the time," he said. Nor was Western Broadcasting, licensee of KXTV the letter followed by Chapman with a (ch. 10), a CBS affiliate, has refused all of phone call or other personal contact, said California Satellite's requests for advertis- Fogel. felconinc. ing spots, thereby preventing the public In late 1977, after Chapman's listing Radio Representatives from being fully informed of an alternative services with WDXY Inc. had been termi- television service available for Sacramento nated, Fogel and partner Hardwick ap- 1221 Avenue of the Americas viewers. proached Bochman about purchasing New York, New York 10020 Although the complaint recognizes wDxv. Bochman that said another station bro- (212) 730-0202

Broadcasting Mar 30 1981 45 ProgramingE

WMAQ -TV Chicago will be going with go with Family Feud and Paramount George Schlatter's new Look at Us maga- Television's Entertainment Tonight from Fall access programs zine, distributed by Telepictures, while 7-8 p.m. although the order has not been up by O&O's KNBC(TV) Los Angeles keeps going on the firmed yet. KNx-ravi Los Angeles has the firmed weekend with Feud. local strip 2 On The Town and KMOX-TV St. With spring barely sprung, WCBS-TV New York, the only station to Louis has Feud. On Saturdays, WBBM-TV network TV stations announce checkerboard in that group will have a six- and KMOX-TV both have Twentieth Cen- series lineups, but some day mix including three episodes of ITC tury-Fox's Dance Feuer. And again with details remain to be settled Entertainment's The Muppet Show; order not yet established from 7-8 p.m., Bristol-Myers's In Search Of, and the WCAU-TV will have Dance Feuer and local While a few scheduling decisions remain locally produced 730 Magazine and 10 Around Town and KNXT will go with to be made, the networks' owned-and- Warner Wolf Show. Wum-Tv Chicago has Dance Feuer and In Search Of Vice Presi- operated television stations have renewed news in access. WCAU-TV Philadelphia will dent for that group is Hal Hough. or acquired just about all the series they plan to offer next fall in the lucrative prime-time access period. Of the groups, only ABC is checker- Mo boarding, with different series Monday through Friday at 7:30 p.m. (NYT). NBC Another one for pay TV. Veteran film producer David Gerber has entered negotiations stations have renewed the Family Feud with Showtime pay. cable network for production of original material, pending new strip across the board. Within the CBS- agreements covering pay TV with Writers and Directors Guilds. Two unions are trying to owned group, only WCBS -TV New York will reach agreement.with producers by early summer. Gerber said he plans to create "reality- vary its prime-time access fare, with others oriented" programinglfor pay cable with stronger language and scenes than would be stripping. allowed on networks. Gerber's credits include Beulah Land, Police Story, Police Woman, ABC stations this fall no longer will be and Walking Tall. offering the game shows Hollywood 'Thorn novel, The Squares, Match Game and Name That Birds' landing. Best-selling Australian Thorn Birds:' will become eight- to be aired on ABC-TV during the 1982-83 season. Epic will be Tune and instead will increase their infor- hour novel for television mational slant within the six access half- produced by David Wolper and Stan Margulies in association with Warner Bros. Television. ABC had announced scheduled telecast of 16-hour The Winds of War (now in hours (including Saturday). While WLS-TV previously Chicago offers news in access, the other production) on network's limited series schedule. 0 stations will go with Omni: The World USA on U.S. USA Network, cable programer featuring live sports, Calliope children's Tomorrow, Mag-Net's new science maga- package and English Channel cultural offerings, announced affiliate agreement witliyU.S. zine; People's Court; small-claims pro- Cablesystems covering full network services;U.S. is subsidiary of Rogers Cablesystems ceedings, produced by Ralph Edwards and (formerly Canadian CablesysteMs), with five franchise areas in this country, including Stu Billett and distributed by Telepictures, Syracuse, N.Y, and Portland, Ore. U.S. says construction program will end with potential and That's Hollywood, renewed from subscriber.base of 385,000. USA Network is now available to over six million homes. Twentieth Century-Fox. An ABC-owned TV division show, Distributing for Barris. When salespeople tome calling with new Chuck Barris shows, it either Telstone News, now running, or a will beWdrldvision Enterprises with Dollar ASecond and Mag-Net Inc. with Leave it to the derivative program, will fill another access Women. Dollar A Second game features Bob Eubanks as host (same assignment he had slot. And programing for two remaining for Newlywed Game, also distributed by Worldvision). Leave 1t to the Women istalf-hour holes will either be purchased or locally talk strip (barter) with Stephanie Edwards. produced, such as KABC-TV'S Eyewitness 0 Los Angeles or WABC-TV New York's Air Another magazine. Viacom says it is set to syndicate celebrity magazine-style series this Mail Special. fall, produced as joint venture with SJC Productions. The TV Star will have no host, but According to Phil Boyers, the group's several regular contributors involved in dozen or more segments to be aired in each half- vice president, programing, the current ac- hour episode. Program, which has finished pilot, has backing from publication of same cess plans are seen as "short terms" as the name and will include features on Hollywood, health, science, psychic phenomena and group investigates other directions in- beauty. - house and awaits the results of a "life- 0 style" study under way. Boyer said the ac- ABC epic. Masada, eight-hour mini-series reportedly costing some $25 million to produce, cess lineup could change in January and premieres Sunday, April 5, on ABC-TV and will run consecutively 9-11 p.m. through will change not later than April 1982. He Wednesday, April 8. Produced by Universal Television, mini-series is based on clash explained that "long- term" decisions between Roman general (played by Peter O'Toole) and Judean freedom fighter (Peter have not yet been made but on one front, Strauss). expects a steady presence from "divi- sionally produced" shows, with maybe two Up from down under. Satori Productions, producer of programing for pay TV, has next year from its Circle 7 Productions. announced agreements With unnamed Australian producer for 26-part mini -series based At NBC stations, Goodson-Todman's on English TV characters, "The Wombles ". Package also includes production of four Family Feud, distributed by Viacom, will feature films to be delivered for pay TV distribution in the U.S. by Satori, beginning this fall. be the access show Monday through Fri- 0 . day. According to Wes Harris, the NBC-TV N9 go. Turner Broadcasting System has quietly shelved "The Cable Program Channel:' group's vice president, programs, Saturday slow-scan program guide service to major cable networks announced at Western Cable access last week still hadn't been finalized Show last December. While TBS.still believes concept of satellite-delivered video.guide is at wRc-iv Washington and WKYC -TV sound, too many practical problems make it unfeasible now. Cleveland. WNBC-TV New York and

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Outdoor soccer fans will get two chances each week to watch that spprt if their cable The world leader systems carry both the USA Network and ESPN. The former network has secured a two-year extension of its Wednesday night in Game of the Week coverage of North clean, American Soccer League; ac- clear the latter has quired rights to Saturday games. USA says it plans to cover some 15 radio automation... games of the NASL regular outdoor season, kicking off with a special Saturday edition on March 28. Wednesday The radio world knows all about Cetec's System 7000, the cablecasts are slated to begin May 6 and world champion in program automation. will continue through conclusion of the season in August. According to USA Net- It's the state-of-the-broadcast-art in fast, flexible, trouble- work, the agreement with the league also free automation. Plug-in expandable-up to 10,000 memory provides for coverage of selected post- events, up to four CRT channels, up to 64 audio sources. season playoff games. Plain-English input and output. Cleanest, clearest audio ESPN's agreement with the NASL is for a minimum of 20 outdoor games, in four in specs radio. April (one a Friday game, one a Sunday, Cetec's 7000 is working 24 hours a day for winning and two Saturday games). The announce- broadcasters all around the world. (Ask us any time for ment from ESPN notes it will also cover names and addresses.) selected playoff matches. The USA Network Wednesday broad- Now Cetec offers the best of both worlds-System 7000 cast will have sports equipment manufac- for award-winning program automation, and Cetec MAPS for turer Spaulding as participating sponsor. cost-conscious, profit-prone business-side automation. That buy, said to be Spaulding's first in ca- to make some real Call Cetec, the ble, was placed by Hill, Holiday, Connors, Ready progress? broad- Cosmopolis Inc. of Boston. cast automation specialists. A weekly NASL highlight show will be part of ESPN's soccer coverage, and is to be featured on that network's/ Sports- Center.

CBS News gets special honor from Ohio State At annual awards presentation network is feted for over five decades' of journalism

CBS News was singled out for a special honor when the 45th annual Ohio State Awards were conferred in Washington. A total of 42 organizations were recognized for excellence in educational, informa- tional and public service broadcasting. CBS News was given the Directors Award, established in 1968 to pay tribute annually to a person or organization making an exceptional contribution to radio or television. The Ohio State Awards are sponsored by the Institute for Education by Radio- Television which is held under the We'll show you! auspices of The Ohio State University NAB 305 Telecommunications Center. Cetec Presenters at ceremonies in the National s Press Club were Harold L. Enarson, presi- Cetec Broadcast Group of Cetec Corporation dent of OSU; FCC Commissioner Anne P 1110 Mark Avenue, Carpinteria, CA 93013 (805)684-7686 Telex 658-461 Jones; Lillie E. Herndon, Corporation for

Broadcasting Mar 30 1981 48 Publication Broadcasting board member; Senator Howard Metzenbaum (D-Ohio); and Dale K. Ourts, director of the Telecommunications learn at Now Center OSU. about There were 402 television and 200 radio entries in the 1981 Ohio State competition. The winners: Cetec MAPS:

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KIRO Inc., Seattle Mount St. Helen's Eruption. WBEZ(FM) Chicago The Big Onion. KXL Radio, Portland, Ore. Mount St. Helen's.. A Radio Diary. WBBM-TV Chicago Agent Orange: The View From Vietnam. UW Stout Teleproduction Center/Wisconsin Educational Television Network, Menomonie Mathways.

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Social Sciences/Public Affairs

Minnesota Public Radio, St. Paul The Way to 8-A. National Public Radio, Washington Not So Placid: The 1980 Winter Olympics.

WNYE-TV-FM Brooklyn, N.Y. Stories From the Market Place: Inflation. We'NABll show yowl WTIC Radio News, Hartford, Conn. Rape: An Act 305 of Aggression. C Cetec WRC-TV Washington Baby Formula: The Hidden Dangers. Automated Business Concepts division of Cetec Corporation CBS Entertainment, New York Gideon's Thumper 1110 Mark Avenue, Carpinteria, CA 93013 (805) 684-7686 Telex 658-461

Broadcasting Mar 30 1981 49 WGBH-TV Boston 0 Yuloa's Diary. The following are the award winners, KBPS(AM) Portland, Ore. 0 Orenaut Calling: Native HRTS hands out selected from the 5,000 entries represent- Americans of the Island Region. IBA awards ing 50 countries. ABC, New York 0 The Uranium Factor. Television WTTV-TV Indianapolis 0 Getting Around. Foreign entries won seven of 13 of the In- Sweepstakes winner 0 Kipper. Lego Toys, T.B.W.A., W HAS -TV News, Louisville. Ky. 0 Slightly Used New ternational Broadcasting Awards spon- London; Clearwater Film Co., London. (Winner in Cars. sored by the Hollywood Radio and Televi- combination category also). Australia WCVB- TV Boston 0 WCVB-TV Public Interest Pro. sion Society. Japan took three, Live action, 60 seconds English 0 Special grams. and England two each, with the last win- 7Faining. Thai Airways International, Magnus TV sweepstakes with a CBS News, New York 0 30 Minutes. ning the children's Nankervis & Curl, Milsons Point, Australia; Sedelmaier toy commercial, Kipper. Film Productions, Chicago. WOLN/Public Communications, Erie, Pa. Free to 0 Al the award ceremonies a special Presi- Choose. Live action, 60 seconds, non-English° Snowy dent's Trophy went to the National Cap- Heron. Shiseido Co., Ltd., Hakuhodo, Tokyo; Toyo WHA Television, Madison, Wis. 0 Seraphim. tioning Institute for its efforts to imple- Cinema Co., Tokyo. WMA UAW Washington 0 One Hundred Days. ment closed captioning for television. Live action, 30 seconds, English, produced in U.S. Carlos Palomino. Backer & Spielvogel, New York; Bob Giraldi Productioni, New York. Live action, 30 seconds, English, produced outside U.S. 0 7)-ucks. Citroen Cars, Ltd., Colman & Partners, London; Jennie & Co., London. Watermark signs Owens. Radio personality Gary Owens has replaced "Murray the K" Live action, 30 seconds, non-English 0 Samurai. Kaufman as announcer/host of Soundtrack of the 60's, weekly series offered by Watermark Matsushita Electric Industrial Co., Hakuhodo, Osaka; Productions, effective immediately. Syndicated effort is first for Owens, who also holds Z Inc., Tokyo. down afternoon-drive slot on KMPC(AM) Los Angeles. ID's, 10 seconds or less 0 Door to Door. Federal 0 Express Corp., Ally & Gargano, New York; Sedelmaier In the marketplace. Creative Radio Shows, based in Burbank, Calif., is now syndicating Film Productions, Chicago. Country Music's Radio Magazine, two-hour weekly series hosted by Harry Newman. 0 Animation 0 Perrier. Amatil Corp., Monahan Dayman Adams, North Australia; Film Graphics, Crows First fives. The top five songs in contemporary radio airplay, as reported by Sydney, Nest, Australia. BROADCASTING'S Playlist: (1) Woman by John Lennon on Geffen; (2) Kiss On My List by Hall & Oates on RCA; (3) Keep On Loving You by REO Speedwagon on Epic; (4) The Best Of Humorous 0 There's Always Federal. Federal Times by Styx on A&M; (5) Nine To Five by Dolly Parton on RCA. The top five in country Express Corp., Ally & Gargano, New York; Sedelmaier Film Productions, Chicago. radio airplay: (1) Old Flame by Alabama on RCA; (2) Pickin' Up Strangers by Johnny Lee on Full Moon/Asylum; (3) lixas Women by Hank Williams Jr. on Elektra; (4) A Headache Videotape° Marching Chips. House Food Industrial Tomorrow by Mickey Gilley on Epic; (5) Falling Again by Don Williams on MCA. Co., Dentsu Inc., Osaka; Den-Ei Inc., Tokyo.

Public Service 0 Thrrtabout. U.S. Forest Service, Foote, Cone & Belding/Honig, Los Angeles; Stu Berg/ Gary Freund. Los Angeles.

Local (one market) 0 Body. Blue Cross/Blue Shield The Songs of Easter of Northeast Ohio, Meldrum & Fewsmith, Cleveland; Centipede Films, New York.

Series (three commercials) 0 Mirage, Maze, China Shop. Merrill Lynch, Young & Rubicam, new York; Dick Miller, New York. Radio Sweepstakes 0 Selke4 Moving Van, Heirloom. North American Van Lines, Doe-Anderson Advertising, Louisville, Ky.; Perfect Pitch, Cleveland.

Musical, 60 seconds° Little River Band. Dr. Pepper Co., Young & Rubicam, New York; HEA Productions, New York.

Musical, 30 seconds° Call Best Western. B-W Advertising, Phoenix; Skinny Joe Productions, San Diego.

Humorous, 60 seconds 0 The Picture. Frontier Auto Sates, no agency, Jock Blaney, KTWO Radio, Casper, Wyoming.

Humorous, 30 seconds 0 The Burglar. B.C. Tree The Easter spirit has inspired musicians Go and Tell is family programming Fruits, Ltd., Ed Conville & Assoc., Vancouver, Canada; . . . for centuries which, is hardly at its best . . . a welcome addition to Griffiths-Gibson Productions, Vancouver, Canada. surprising when you consider the depth your programming schedule. Open, 60 seconds 0 Selleet North American Van of human and divine experience For an audition cassette of this free, Lines, Doe-Anderson Advertising, Louisville. Ky., wrapped up in this one special season public service television special, Perfect Pitch, Cleveland. . . . the 'darkness olbetrayal, passion, produced by CRC-TV, please write Open, 30 seconds 0 In Harmony. T.D.K. Cassette Tapes, Newton & Godin. Tunbridge Wells, England: cruelty, fear, and death . . . but also the or call: Hobo Radio Productions, London, England. dawning of hope and new life. Don Triezenberg Local (one market) 0 Body nib. Oregon Dairy a or Sonya Poston Go and Tell, half-hour Easter program, Products Commission, Marx, Knoll & Mangels, features the finest Easter music Advertising Marketing Group Portland; Griffiths-Gibson Productions, Vancouver, 7350 W. College Drive Canada. performed especially for this television Palos Heights, Ill. 60463 special. Timely, tasteful, and traditional, (312) 361-2590 Public Service° Misconceptions. Greenpeace Foundation, no agency: Belling Productions, Los Angeles.

Broadcasting Mar 30 1981 50 Ratings Roundup MEDIA MONITOR

For yet another week, CBS-TV scored a prime-time victory without a competitive challenge from ABC-TV or NBC-TV. Communists Loved PBS Film From March 16 through 22, CBS was the only network to average above a 30 share, earning a 19.6/31 to ABC's on El Salvador 17,5/28 and NBC's 15.5/25. NBC couldn't even manage a single winning night as CBS took Monday, By Reed Irvine Thursday, Friday and Sunday and ABC and Salvador. The paper said, "Silber led the rest of the week. On Wednesday, Cliff Kincaid believes that the international press has a the one night NBC usually can count on responsibility to raise an outcry over the for victory, the two-hour premiere of A Marxist newspaper has confirmed junta's repression." In the interview, ABC's Greatest American Hero (23.8/35) weeks and a repeat of CBS's The Gambler with what Media Monitor said several Silber also expressed concern about Kenny Rogers (21.2/33) knocked NBC ago-that the Public Broadcasting Ser- Victor Medrano, a member of El into third. NBC also suffered on Monday, vice documentary, "El Salvador: Another Salvador's human rights commission, when its high-rated Little House on the Vietnam?", was biased in favor of the who, after appearing in Silber's film, Prairie lead-off was pre-empted for a Communist guerrillas in El Salvador. mysteriously disappeared a week later. "Project Peacocks' special, Donahue and Silber is quoted as blaming the govern- Kids (15.1/23). A recent issue of the Guardian, a he cites Although the February sweeps have ment for the disappearance, but Marxist weekly that openly supports the no evidence to support the charge. passed, competition on Sunday looked Communist side in El Salvador, contains like special rating-period fare, as all a three pulled out theatrical movies. glowing account of the PBS film, The Guardian reported that Silber's Head-to-head for three hours was CBS's which was funded with your tax dollars. production company, Catalyst Media, is "Gone with the Wind" (26.7/40) and The Guardian praised the film as "the involved with two new organizations- ABC's "Patton" (17.3/27), and for two best news report to come out of El the Committee of Concerned Journalists hours, NBC had "The End" (18.4/28). Salvador." About Truth in El Salvador and the Network shares ran higher than usual as Committee of Concerned Film Makers. the movies competed, perhaps indicat- Media Monitor documented the fact These groups are being organized to ing multiset use in many households. that this film was one-sided. We noted In early-evening news ratings, the protest the disappearance of persons like that most of the film was devoted to Medrano who speak to the press. CBS Evening News now with Dan people opposed to the U.S.-backed Rather scored a 15.0/26 while the NBC Nightly News pulled a 12.7/22 and government. In addition we pointed out We're concerned about those disap- ABC's World News Tonight came in with that the film virtually ignored the terror- pearances too. But we're also concerned a 12.6/22-thus far seeming to show no ism perpetrated by the left and that it about filmmakers like Glenn Silber who great difference in the standings since failed to explore at all the Cuban, Nica- whitewash the communists and blame Walter Cronkite's departure. raguan and Soviet support of the guerrillas. virtually all the terrorism on the right. Media Monitor also presented evi- There is no question about whose side Glenn Silber is on. The only question is The First 20 dence indicating that the showing of the film over PBS was timed to coincide why the American taxpayers should be 1. 60 Minutes CBS 28.9/46 forced to pay to put his left-wing 2. lifASH CBS 27.5/41 with anti-American demonstrations 3. "Gone With The Wind" propaganda on public television. (part I) CBS 26.7/40 protesting U.S. policy in El Salvador. 4. Greatest American Hero (premier, two hours) ABC 23.8/35 These demonstrations occurred in 5. House Calls CBS 23.2136 Mexico on the same day the film was 6. Dukes of Hazzard (2- cities hour episode) CBS 23.1138 aired here and in various U.S. 7. Three's Company ABC 23.1/35 within days of the showing of the film 8. Love Boat ABC 22.2/37 9. That's Incredible ABC 22.1/33 over PBS. 10. Magnum, Pl. CBS 21.3/32 is radio 11. Too Close for Comfort ABC 21.2/34 The Guardian's praise of the film MEDIA MONITOR a 3-minute 12. Kenny Rogers As The commentary distributed free as a public Gambler (made-for-TV should leave no doubt. This PBS film movie) CBS 21.2133 was pure leftist propaganda. In describ- service by Accuracy in Media. Five 13. Laverne & Shirely ABC 21.0131 programs are provided each week on tape. 14. Happy Pays ABC 20.0131 ing the film, the Marxist paper points 15. Real People NBC 20.0/30 out that it "interviews a wide range of AIM also distributes a weekly newspaper 16. Fantasy Island ABC 19.6/35 column, publishes the AIM Report twice a 17. CHIP, NBC 19.5/28 people, always with the purpose of 18. Hart To Hart ABC 19.4/33 month, and provides speakers and guests 19. Bustin' Out exposing the reformist facade of the Bugs Bunny shows. a free (special) CBS 19.2131 junta and underlining the popular for radio and TV talk For 20. Knots Landing CBS 18.9/34 support for the left forces." sample tape of Media Monitor or for The Final Five information about any AIM service call The producer of the film, Glenn Bernie Yoh, (202) 783-4406, or write to 59. Concrete Cowboys CBS 11.8120 60. "Soldiers of the Twilight" Silber, gave an interview to the Guardian 1341 G Street, N.W., Washington, D.C. (ABC News Closeup) ABC 11.1120 in which he laid bare his opposition to 20005. 61. Gangster Chronicles NBC 10.9/18 62. Legends of the West the U.S.-backed government in El (special) ABC 10.3/16 63. NBC Magazine NBC 9.1/15

Broadcasting Mar 30 1981 51 TechnologyN

Spring brings new technology exhibition to Capitol Hill

Warner's Qube leads list of After asking and getting responses to Wirth found that a far smaller share of the demonstrators at 'technology several questions relating to President Qube audience endorsed the Kemp-Roth fair'; congressmen stop by Reagan's economic policy, Wirth said tax cut than had favored it when Kemp to comment and use displays Qube was "very promising" as a means of asked the same question less than an hour gauging public opinion, but he warned the earlier. Hauser agreed with Wirth on the Several members of Congress and con- "questions have to be carefully asked ... need to use the Qube polling capability gressional staffers last week got a first- There has to be a pattern to the ques- properly, but said that if the responding hand look at some of the technology that tions." By asking a few preliminary ques- audience is controlled and questions are is shaping the communications environ- tions about an acceptable budget deficit, carefully prepared and asked, results ment of the 1980's. They, along with interested members of the press and public, attended a day-long "technology fair" at the Rayburn House Office Building on Capitol Hill. The exhibition of products of six diverse communications companies was sponsored by the House Tele- communications Subcommittee, headed by Timothy Wirth (D-Colo.) The show was the first but perhaps not the last of its kind. According to Karen Possner, the subcommittee staffer who organized the exhibition, several of the companies that were unable to make last week's show because of the short notice given them have expressed interest in participating some other time. "If there is a next time, hopefully we'll have more companies and more guests and have a bigger show," she said. David Leach, a policy analyst for the subcommittee, said there are definite plans for an exhibition of computer and communications equipment that can cut Long way for two way. Warner Amex was one of six telecommunications companies in costs and increase profits for small busi- Washington last week to show off the latest products and services for congressmen and ness later this year. The idea, Leach said, is Capitol Hill staffers. Above: W-A's Chairman Gustave Hauser (r) instructed House Telecom- to provide an opportunity for congressmen munications Subcommittee Chairman Timothy Wirth (D-Colo.) on the Warner services. to gather information they can take home Below: Representative Michael Barnes (D-Md.) (r) was one of five congressmen who ques- to the small businessmen among their tioned Qube subscribers on Warner's Columbus, Ohio, system via a two-way satellite hook- constituents. up. Scott Kurnit, director of (Dube programing, anchored the Washington end of the The fair was intended to give those who teleconference. make public policy affecting the new technology a chance to see for themselves what that technology is and what it can do. The show was stolen by the fair's most prominent exhibitor, Warner Amex Cable Communications. With Warner Chairman Gustave Hauser acting as host, Warner showed its Qube interactive polling system and its developmental information retrieval service. Wirth, Representatives Jack Kemp (R- N.Y.), Michael Barnes (D-Md.), Robert Shamansky (R-Ohio) and House Speaker Thomas (Tip) O'Neill (D-Mass.) stopped by the Warner booth at regularly scheduled times to put questions to Qube subscribers in Columbus, Ohio, via a two- way satellite television hook-up. Using their Qube home terminals, the subscribers were able to respond instantly to the questions. The answers were tabulated and posted in terms of percentages for all to see and the congressmen to comment on.

Broadcasting Mar 30 1981 52 gathered from a Qube system can be as almost always able to draw a bead on one mail service. valid "as any professional poll." of the three Marisat satellites. Warner gave ample credit to C-SPAN and Michael Barnes, who asked about Early next year Marisat will be folded Communications Technology Management American policy toward El Salvador, said into the International Maritime Satellite for handling the logistics of the Washington he was "fascinated" by the technology. Organization. half of the Qube demonstration. The only "I'm very envious of the people of Col- AT&T and Motorola, vying to serve the problem with that, it was later learned, was umbus. I wish we had this in my home growing mobile radio market, each demon- those parties were not involved in the opera- state of Maryland." But, he, too, was strated their experimental cellular radio tion. Fearing that the hook-up wasn't com- cautious about ascribing too much weight systems. ing together properly, Warner turned the to the results. "I have no idea who is push- RCA Consumer Electronics Division production work over to noncommercial ing the button." and the Rolm Corp. were the other two ex- wum-rv) Washington and the respon- O'Neill seemed to have a good idea of hibitors. RCA demonstrated its SelectaVi- sibility for the microwave and satellite in- who was manning the Qube terminals. sion videodisk machine, which it has just terconnection over to Mobile Video. The Asked not to comment on a question until begun to market aggressively. Rolm uplink out of Columbus, as Warner cor- the subscribers had had a chance to vote so showed its computer-controlled telephone rectly credited, was handled by Satellite as not to influence the outcome, O'Neill switching system, featuring an electronic Syndicated Systems. said: "I happen to know this conservative audience and I don't think I'm that in- fluential." (4, :4. (Asked to comment on the House television transmissions on cable, O'Neill said he thought it was "very effective" Elegant 150/250 Series Consoles and "extremely informative" for the public. "It amazes me the audience we The new look in audio consoles is ELEGANCE! Freshly styled, with durable front panel have out there." He expressed concern, graphics, fashioned control knobs, hardwood end panels, brushed stainless covers and however, about the delays it causes. When superb audio from field proven modular electronics. a congressman comes in with a blue shirt Audio performance? Exceptional! For both 150 and 250 series: Distortion .05% IM and and a red tie, "I can tell he is going to THD from 30 Hz to 20 kHz at +18 dBm output with ±0.5dB frequency response. Each make a speech for television," O'Neill mixer in every model has a preamp selectable for either microphone or high level plus a full said.) complement of line, monitor, cue and headphone amplifiers ... all plug-in. Choose from 8 Warner also demonstrated live the different models, mono or stereo. home retrieval service it introduced in the For more information, contact your local Broadcast Electronics distributor, or write for our new brochure. Qube system for selected subscribers last January. Equipped with Atari home computers, the subscribers are able to sum- mon textual information onto their television screens over the cable from Com- puServe, a Columbus-based computer house, and Comp-U-Card, a pricing and mail order company. Information currently available includes domestic and consumer information and news from the Associated Press and four major newspapers, including The Washington Post Comp-U-Card provides subscribers with the retail price and the discount price of a wide variety of consumer products. Once prices are compared, the subscribers can shop locally for the product or order it through Comp-U-Card. For the purposes of last week's demonstration, the Atari terminal used in the service was connected to the CompuServe computer and Comp-U-Card computer by telephone instead of cable. The only difference is that cable-delivered data appears on the screen more quickly, a Warner spokesman said. Another exhibitor, Comsat, demonstrated its maritime satellite communications system, Marisat. After his "talk" with Qube subscribers in Columbus, Wirth talked with a radio officer and captain of the Lash Pacifico, a merchant ship in the North Atlantic heading for its home port of New York. The signal from the ship on a speaker phone was steady and noise free, despite rough seas. The radio officer noted the "antenna has to do a lot of work to keep track of the satellite." The captain praised The New Look in Audio Consoles the system, which transmits data as well as voice, Comsat claims, and is more dependable, than standard radio communication BROADCAST ELECTRONICS INC. a FIUMIIIIIY/compony which is subject to the "vagaries" of the 4100 NORTH 24TH SIRE ET P.O. BOX 3606 QUINCY. 4.62301 U.S.A. TELEX: 25-0142 ionosphere. He added that his ship is

Broadcasting Mar 30 1981 53 and May 29 respectively, so other parties to-noise ratio of 50 db, which, SSE noted, may consider the two reports. is considered "excellent" by 90% of More shots fired ABC will not have a chance to consider television viewers, according to the Televi- the studies. It filed its comments last week sion Allocation Study Organization at Comsat's STC ahead of the deadline without the benefit (TASO) standard for judging picture of seeing them. NAB research suggests quality. better uses of satellite space; The BBC study focused on four major The proposed DBS system of Satellite ABC argues against DBS decision DBS issues: supply and demand for Television Corp., SSE noted, employs satellites in the 12 ghz band; current and smaller video bandwidth and inferior before 1983 Region 2 meeting projected levels of television service in the home earth terminals than the theoretical The National Association of Broadcasters U.S.; economic and market aspects of a system. Consequently, it would produce a last week gave the FCC two studies that subscriber-supported DBS television ser- signal-to-noise ratio between 37 db to 40.6 tend to support the association's opposi- vice, and issues concerning high-resolu- db and an "excellent" picture for just 26% to 36% the TASO viewers, SSE tion to the proposed direct broadcast tion television service and its potential of satellite service of Comsat's Satellite delivery via direct broadcast satellites. said. Television Corp. (BROADCASTING, Dec. BBC noted that in the 11.7 ghz to 12.7 SSE's examination of satellite systems 22, 1980). ghz band, competing services include fix- operating at downlink frequencies higher A market study, prepared by Browne, ed satellite services, conventional than 12 ghz found that the costs of fixed Bortz and Coddington, Denver, concluded subscription and/or advertiser supported satellite systems "increased drastically that STC's proposed DBS service may not television, public service uses, high reso- with frequency. The cost of spacecraft, for be the most efficient use of satellite lution services, terrestrial microwave and example, increased 47% when downlink spectrum space for which demand will be video conferencing services. frequency is raised from 12 ghz to 20 ghz." high during the 1980's. A technical study, Demand for satellite fixed service in the SSE added that immense resistance could prepared by Washington-based Satellite C (4-6 ghz) and K (12-14 ghz) bands will be expected from current 12-ghz users if Systems Engineering, suggested that the exceed supply some time between 1984 any attempt is made to move the fixed ser- STC system might not be as technically ad- and the early 1990's, BBC suggests, "even vice above 12 ghz. vanced as it should be and that DBS pro- if satellite spacing as low as three degrees is SSE also found that spacing between authorized." ponents would have a hard time taking DBS satellites of 30 degrees would cause over 12-ghz frequencies now assigned to Without prior planning, BBC said, little interference between them, and pro- fixed services. "large amounts of spectrum might be duce an "excellent" TASO picture. The With the submissions, the NAB asked assigned to those who would tend to first SIC plan proposing 20-degree spacing the FCC to extend the comment and reply seek assignments-less innovative ser- would yield a TASO picture between deadlines on its permanent DBS policy vices operating with already established "fine" and "excellent," but would allow proceeding, now set for today (March 31) technical and proven markets, services more satellites to serve the United States, such as that proposed by Comsat." SSE said. BBC concluded that between 1985 and It argued that the commission should 1990, between 70% and 80% of all TV not waste its resources developing a per- homes in the U.S. will be passed by cable manent domestic DBS policy now because television and that approximately 45% of it cannot be adopted before the convening TV homes will be subscribers. In addition, of the Region 2 Administrative Radio BBC notes that many homes not passed by Conference in 1983. It said the commis- cable will have subscription television sion should devote its immediate efforts (STV) or multipoint distribution service regarding DBS in preparing for RARC '83, Watch out (MDS) systems. By 1990, BBC suggests "at which major longterm (DBS) deci- that only between 4 million and 10 million sions will be made." households will not have a movie-based In any event, ABC said that the fixed for Selcom pay television service available, of which, satellite service "should be afforded "no more than 12% ... [would) take a 3- priority in the use of the entire 11.7-12.7 channel DBS service" Thus, concluded ghz frequencies," over direct broadcast BBC, a DBS conventional subscriber- satellites. in the based television service "is relatively ABC also called on the commission to unimportant from a diversity point of assess the impact of DBS on existing view." broadcast services, noting that Nina Cor- South Regarding high definition television nell, former chief of the commission's Of- (HDTV), BBC concluded that DBS policy fice of Plans and Policies, has suggested decisions made in the near future will have that DBS "may eliminate the 'traditional' Selcom's 1980 sales for a "profound effect" on HDTV: "The un- broadcast station as a program supplier.' " this major market station were certainty is substantial with regard to level Until the commission adequately ex- up 93% over 1979. of definition for an HDTV signal, whether amines the effects of DBS on existing ser- it is digital or analog and how much com- vices, "it cannot move forward on DBS," The total picture is even pression is possible within cost and quality ABC contended. more impressive. For results constraints. It appears that more effort It said that DBS policies, "should reflect not rhetoric...call us. should be devoted to these questions a two-tiered regulatory structure," where before fixing DBS channel bandwidths, at the first tier would be comprised of those least for that part of the band which might who launch and/or own the hardware be devoted to HDTV." (which would be regulated as common ciir- Using a model DBS system of its own riers) and the second tier would be com- design, the SSE study focuses on basic prised of those which program the satellite engineering considerations necessary for a channels (which would be regulated as "quality system"; the problems of satellite broadcasters). DBS programers should in- LIconinc. service at frequencies higher than 12 ghz, itially be limited to the operation of one Radio Representatives and interference between the fixed and channel, ABC said. Participation in both broadcast satellite services and within the tiers by a single entity should be permitted 1221 Avenue of the Americas broadcast satellite service. only on a "maximum separation basis," it New York, New York 10020 The SSE theoretical system would pro- said, to "avoid anticompetitive effects in (212) 730-0202 duce a picture in the home with a signal either marketplace."

Broadcasting Mar 30 1981 54 lino2vaig U.S. engineering Vertical integration? National Association of Television and Electronic Servicers of contingent set America has issued press release asserting "assumptions that [cable] systems will refrain from sales and service of [television] sets are time bombs" NATESA warned that cable for Geneva companies might find such activity natural and lucrative. As safeguard, NATESA urged that clause in Pinellas county, Fla., franchise agreement be incorporated into all franchise Four American representatives agreements. "The company, any and all of its officers, agents and employes are specifically will participate in gathering prohibited, directly or indirectly, from engaging in the sale, repair, service or leasing of of Panel of Experts; television receivers .. " clause said in pact 9 khz plans will be on agenda

Inroads. Proliferation of home videocassette recorders continues at steadily increasing The broadcasting industry will have its pace. According to Consumer Electronics Group of Electronic Industries Association, sales technical say at an international meeting in of VCR's to retailers in February were 85,821, increase of 56.1% over number sold in Geneva, beginning on April 22, where February 1980. More impressive, sales of VCR's for first two months of 1981 were up 73.5% studies crucial to the decision on whether over same period last year. to reduce AM channel spacing will be 0 done. The switch from 10 khz spacing to 9 Classical digits. KOED-FM San Francisco is originating performances of San Francisco will be considered by countries of the Opera and San Francisco Symphony for National Public Radii) and its 244 member western hemisphere next fall at a con- stations, using Sony's PCM-100 digital audio processor. Processor converts analog sound ference to draft a plan for use of the AM into digits, which can be recoded on videotape or videocassette recorders. Processor is band. priced at 511,500; lower-quality unit, PCM-10, is available for $3,000. The meeting in Geneva will be of the 0 so-called Panel of Experts, drawn from Comsat on the move. Satellite Television Corp., Comsat subsidiary proposing satellite-to- eight'countries and created at the first ses- home subscription television, is asserting independence. It has moved across Washington sion of the planning conference, last year from Comsat building into its own quarters on 12th floor of 1301 Pennsylvania Avenue, in Buenos Aires. The panel will aid the N.W. 20004. International Frequency Registration Board in comparing three channel-spacing schemes-the 10 khz plan now in use and Cable-ready dilemma. National Cable Television Association President Tom Wheeler two 9 khz proposals. One, advanced by the has sent letter to six major television set manufacturers, saying their marketing of so-called U.S., would require stations to shift fre- "cable-ready" TV sets has caused serious problems for cable operators. Many buyers of quency by up to 4 khz; the other, sug- special sets, which can tune midband and superband channels commonly used by cable gested as an alternative by Canada (which operators, think they can receive cable programing without subscribing to service; has yet to adopt a position on the channel- Wheeler said. And in some cases, he added, cable technology and marketing of multiple spacing issue) would require a shift of up tiers of service have advanced to point where sets' internal decoders are inadequate, unable to replace operator-supplied converters as intended. Cable operators take brunt of consumers' dissatisfaction, Wheeler claims. Coincidentally, Sharp Electronics, one of firms receiving letter, issued results of survey it made of 15 cable operators. Survey found, Sharp said, that by obviating need for cable converter, consumers could knock about $3.50 off monthly subscriber fee. 0 Watch out Convert. Audio Plus Video International, Northvale, N.J., claims addition of new PAL and SECAM "C" format and U-Matic BVU high band PAL VTR's to its equipment roster makes it "first U.S.-based operation with the capacity to handle every videotape system and format" for Selcom for standard-conversion. _...... mixer/pre-amp Mixer upper. LTM Corp. of America, Hollywood. is marketing three-channel is for popular in of A-97 the that can be mounted on portable videocassettes. Standard mount A-97 is Sony BVU-50, but LTM said it will work with buyers to adapt unit to other recorders. pounds. powered by 10 R6-AA type batteries. Total weight without batteries is 2.5 Northwest East meets West. RCA Broadcast Systems has concluded deal with Rumanian TV for and sale of two program production vans. Trucks will carry six RCA TK-47 color cameras Selcom's 1980 sales for is put two TK-760 studio production cameras, all operating on PAL B color standard. Value this major market station were at $2.3 million. 0 up 153% over 1979. The total picture is even Improvement. Storer Broadcasting Co. has ordered RCA television studio and transmitting systems valued at S3.5 million to improve facilities at its seven TV stations. more impressive. For results Order includes 25 color TV cameras, one telecine system and four transmitters. not rhetoric...call us.

Sony heads east. Sony Broadcast has announced what it terms "significant Middle Eastern order:' Largest is for $650,000 worth of video equipment for ENG use from South Yemen. Egypt is placing repeat order for ENG equipment totalling $257,000. Three Egyptiannaintenance engineers are also being trained at Sony Broadcast headquarters in Britain. Two other repeat orders for video equipment have come from Syria and Jordan. felconinc. Westward-ho. Atlanta-based teleconferencing service, VideoStar Connections, citing Radio Representatives growth in demand, has opened Western regional office in San Francisco Bay area. Address 1221 Avenue of the Americas is 19115 Vineyard Lane, Saratoga, Calif., 95070: telephone (408) 255-7759. New York, New York 10020 (212) 730-0202

Broadcasting Mar 30 1981 55 to 9 khz. engineering branch and deputy chief of The subsidiaries are Philips Broadcast The presence of four U.S. broadcasting the U.S. delegation to the planning con- Equipment Corp. (PBEC), Mahwah, N.J., engineers is evidence of concern that, as ference, will attend the first week of the the United States distributor of television one of them put it, "a good" study be meeting. cameras, transmitters and other television done on the 10 khz plan. Among other Besides satisfying themselves on the gear for North American Philips's parent, things, they are familiar with directional thoroughness of the study to be done on N.V. Philips of Holland, and American antenna technology, which would increase the 10 khz plan, the American private Data Corp., Huntsville, Ala., a manufac- the capacity of the 10 khz plan to house engineers will provide some of the addi- turer of television switching and routing more stations than it does in countries tional help IFRB said would be needed to equipment. where directional antennas are not in use. study the three plans. Originally, only one CDL is a manufacturer and marketer of The engineers' expenses are being picked 9 khz plan was to be compared with the 10 terminal equipment, switchers, station up by the National Association of Broad- khz system. automation systems and effects amplifiers. casters, ABC, CBS, NBC and their The work load will be heavy. The Panel Arden Boland, president and founder of employers. of Experts will first identify the incom- CDL, said the acquisition of American Only one of the four engineers plans to patibilities among assignments in the sta- Data will expand CDL's product line of remain the full eight weeks of the meeting. tion inventories that have been submitted television switchers while the acquisition He is Wallace Johnson, of the Association by countries of the hemisphere. Next, the of PBEC will expand CDL's product range. of Broadcast Engineering Standards. panel will determine how the incom- PBEC has some limited engineering and ABES and NAB will pick up the $10,000 patibilities can be resolved under each of manufacturing capability it uses to modify tab for his travel and other expenses. the three plans. Then it will compare the products to customers' specifications, Bo- The NAB will also pay the $7,000 -$8,- three on the basis of resolving incom- land said. 000 costs of Art Silver, consulting patibilities and making possible additional Boland would not discuss the price of engineer based in San Juan, P.R. He ex- assignments. The results will be reported the two firms except to say it was "several pects to spend at least three weeks at the to the, second session of the conference, millions of dollars." He expects contracts meeting. which will begin in Rio de Janeiro on Nov. to be signed sometime this week. The other engineers who will partici- 9 and which is expected to run six weeks. Upon consummation of the deal, pate-each for at least four weeks-are Central Dynamics Corp., CDL's U.S. sales Donald Everist, of Cohen & Dippell, and and service arm, will have exclusive William Ball, of Carl T. Jones Associates. Canadian company marketing rights in the United States for Everist's firm will pay his expenses and all CDL, PBEC and American Data pro- the three networks have agreed to pay buys two Philips firms ducts. Central Dynamics Corp., it was also Ball's. announced, will move its headquarters The government will be represented by Central Dynamics Ltd., Montreal, has from Elmsford, N.Y., to northern New four FCC engineers-Larry Olson, who agreed in principle to buy the assets of two Jersey, possibly Bergen county. will head the delegation, Steve Selwyn, broadcast equipment subsidiaries of North The deal is not surprising in light of the Rick Engleman and Henry Straube. American Philips, New York, for an un- long relationship the two companies have Wilson La Follette, head of the FCC disclosed cash price, it was announced last had, said Bob Heuffed, a CDL spokesman. Broadcast Bureau's technical and week. N.V. Philips began selling CDL equipment outside North America in 1972. That eventually became an exclusive arrangement through PYE TVT, a European N.V. WE PUT Philips broadcast subsidiary. Under the terms of the agreement, PYE TVT will RADIO continue to sell CDL gear overseas. American Data equipment, however, will continue to be sold overseas through an existing distribution arm set up by Ameri- OUTDOORS can Data, Heuffed said. For more than 40 years, Rose Although principally owned by N.V. has been screen printing out- Philips, North American Philips is a public billboards, posters, bus signs, company, whose stock is traded on the door New York Stock Exchange. It has some 30 point of sale cards and bumper diversified divisions, including Magnavox, stickers by the tens and hundreds which generated over $2.6 billion in 1980. It purchased Sylvania and Philco from of thousands! One call puts your General Telephone & Electronics early design on the fast and easy road this year for $120 million. to production and printing. References? We'll send you samples to look at and RCA to introduce quotations for comparison. Help your single unit ARB and impress your ADI. Call Lew Levin, president. camera/recorder Hawkeye will use half-inch tape; is 22-pound unit manufactured by RCA and Matsushita; debuts at next month's NAB convention

Promising "new flexibility in electronic newsgathering, electronic field production, and other original program production and Billboard Posters applications." RCA Transit Ads POSTER PRINTING, INC. post-production Point of Sale 600 W. 84th Street, Hialeah, FL 33014 Broadcast Systems plans to introduce at Bumper Stickers (305) 821-1250 (800) 327-5050 next month's National Association of Broadcasters convention a 22-pound

Broadcasting Mar 30 1981 56 VHS video recorders, and allows 20 saturated FM channels in the top 50 minutes of recording per cassette. How- markets could be opened to a substantial ever, the base-band recording technique number of new assignments. employed in Hawkeye, which RCA is call- It calls for the use of terrain shielding ing "chrome track," is incompatible with devices and directional antennas, the pro- VHS equipment, and will require its own tection of existing facilities rather than the playback unit. According to RCA, the in- maximum number allowable, changes in studio portion of the Hawkeye system will the signal-to-interference protection ratios include a full-feature recorder and com- for co-channel and adjacent-channel sta- plete editing capabilities. tions, and co-sitting of second- and third- adjacent channel transmitters. RCA's Hawkeye Proposals dealing with terrain shielding, directional antennas and co-location of ad- single-unit color video camera/recorder. NTIA study would jacent channel stations were considered The system is a joint development, with increase number and deferred by the commission. So was the camera designed and manufactured by one proposing a reduction in FM band- RCA, and the recording portion of the of FM stations width. units manufactured by Matsushita Electric The new NTIA study, by Eldon Haakin- Industrial Co. to RCA specifications. For an FCC already involved in a rulemak- son, of NTIA's Institute for Telecom- Named Hawkeye, the system is claimed ing aimed at increasing the number of FM munications Sciences, at Boulder, Colo., by RCA to be the first that "combines a assignments that could be added to the ta- maintains that the development of FM compact broadcast-quality color TV ble of assignments, the National Telecom- broadcasting is being restrained by the camera and video tape recorder in one munications and Information Administra- FCC's failure to bring its rules up to date. hand-held unit." tion has released a study offering another It says that since the FM table of assign- Half-inch tape is utilized in the idea of how that goal can be achieved. ments was adopted, in 1962, there have Hawkeye system, although RCA asserts The commission proposal being studied been improvements in FM broadcasting the picture quality is "significantly better calls for creating two new classes of sta- and receiving equipment, as well as in the than that provided by the three-quarter- tions and for permitting existing classes of ability to predict FM coverage, that "could inch format currently in use in many stations to operate in areas where they are allow many new FM broadcast assign- television operations." RCA says that now restricted (BROADCASTING, March 3). ments in the major markets." "new circuit technology, new head design The commission says that plan, too, would Haakinson applied his proposals to the and a unique new recording approach" create a substantial number of new sta- Dallas-Fort Worth market, one of the 10 give the Hawkeye its improved picture tions. most crowded, and found that 17 assign- quality. The unit's camera is also said to be And at the time it issued the rulemak- ments could be added to the 21 now there. a "completely new design, three-tube ing, the commission deferred action on a The report also suggests that the FM camera" with new half-inch pickup tubes. number of NTIA proposals, several of listening quality to which consumers have The tape for Hawkeye is contained in a which showed up in the study released last become accustomed would not be cassette of the same size as that used in week. That study shows how presumably sacrificed.

0 0

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Broadcasting Mar 30 1981 57 JournalismE

Bob Keeshan, CBS's Gene Jankowski and Bill Leonard announce the schedule changes

`Morning'-`Kangaroo' shifts seen as boon for (CBS News

Solution to long-time wish money. CBS officials, while refusing to say be required. The 60 Minutes staff includes to lengthen network's that's still the case, concede it's "a fair some 20 full-time producers, three execu- early news will give division assumption" to think that the losses con- tive producers, 15 film editors and occa- extra hour per day to program tinue. sional freelance producers, among others, Normally, when a program's time is in addition to the four principal correspon- halved, its budget is reduced, but in this dents. The parlay by which CBS-TV plans to case, Keeshan said and CBS management The Kuralt Morning show in its 90- lengthen its Morning with Charles Kuralt officials confirmed, the half-hour show minute form, CBS News officials said, will newscast to 90 minutes and restructure will have a bigger budget than the current contain more news, perhaps "more Captain Kangaroo was seen by many ob- hour. Nobody was saying officially last regularized" departmental features (along servers last week as a diplomatic triumph week what the budget is, but some sources the lines of those now done three times a for the network and by some as-con- put it in the range of $50,000 to $70,000 week on health and science), probably ceivably-a financial victory as well. per episode. more commentary and probably a "peo- For months, if not years, CBS has If Kangaroo is losing money on its cur- ple" section, though the format for such a wanted to lengthen the morning newscast, rent budget, it would have to stir up a lot section hasn't been settled. which is at 7-8 a.m. NYT, but has felt more audience-and billings-to get into There will be no effort to bring Morn- stymied by the belief that it could not do the black on a larger budget. ing's content into competition with that of so without setting off a whirlwind of criti- News executives seeking more air time NBC's Today and ABC's Good Morning cism. The reason: Expansion would have for their department have long argued America, officials emphasized. They said to come at the expense of the prestigious that since news product is available any- there will be more live guests than now, Captain Kangaroo children's show, on at way, it can be assembled into a program at "but they'll be newsworthy guests." 8-9 a.m. far less additional expense than the cost of A co-anchor or "sub-anchor" is ex- In the solution, to become effective entertainment programing. Some CBS pected to be appointed. Including Sunday Sept. 28, Morning will move and expand sources, following that reasoning, said last Morning, Kuralt is already on the air six to 7:30-9 a.m., Kangaroo will be shor- week it seemed "a fair inference" to con- days a week and usually works seven, put- tened to a half-hour and moved to 7-7:30 clude that the 4-4:30 period to be pro- ting in time on Saturday to prepare for a.m. and Bob Keeshan, Captain Kangaroo gramed by CBS News would cost less than Sunday. He gets a few days off whenever himself, will be given additional respon- the entertainment programing it replaces. feasible, but the pressures of two and a sibilities in a new 4-4:30 p.m. Monday-Fri- But at CBS News there was speculation half more hours of air time a week are ex- day series to be produced by CBS News that the new 4-4:30 period would be pected to virtually require that he be given (BROADCASTING, March 23). "much more expensive," as one executive assistance to lighten the load. Whether'it'll The changes, which gained Keeshan's put it, than entertainment programing. be a co-anchor or a substitute anchor apparently full-fledged endorsement, thus The argument about a news program's hasn't been decided, but the preference, were seen as accomplishing what once being less costly than entertainment, they either way, is for a woman. seemed virtually impossible, while at the noted, applies to prime-time entertain- Although the new afternoon show has same time giving CBS News a much- ment programing, not daytime, where the not been titled and its principals have not wanted but virtually unheard-of extra hour costs are much less. been named, it is expected to be "family- a day of air time five days a week. News sources said no budgets had been oriented" and "women-oriented" and to Some speculated that CBS might also set, and that planning is still in its earliest deal with "significant issues affecting the come out ahead financially, but this was stages, but with two-and-a-half afternoon contemporary family and people of in- harder to prove. Kangaroo was reported hours a week to fill, a staff as large as that terest to the daytime viewing audience." officially several years ago to be losing of 60 Minutes, and possibly larger, might Typical subjects for exploration were

Broadcasting Mar 30 1981 58 Sign of the times? Is the shortening of Captain Kangaroo in favor of a longer Morning failure to probe congressional matters with Charles Kura lt the "first step" in a new "line of action" because network executives deeply for the re-election of most mem- "think the FCC has stopped looking at children's television as an area of concern?" bers of Congress. And they say that while That's the theory of Peggy Charren, president of Action for Children's Television, who groups like Common Cause that accept es- says that CBS has been thinking about early-morning changes for a long time but is doing tablishment rules do well with their media it now that there is a Republican FCC and a deregulatory mood. She warned, however, that relations, those whose methods "violate any such thought might be "premature:' noting that the activity regarding children's pro- convention, whose objectives require a graming began under a Republican FCC. significant alteration of the power struc- As for the inclusion of Bob (Captain Kangaroo) Keeshan in CBS News's new afternoon ture, usually find their radical activities program, Charren called that a "ridiculous apology" to parents concerned about the halv- distorted or condemned." irg of his morning show. One "real answer to the problem:' she said, is if Captain Kangaroo The trauma of Watergate is cited as yet can go into off-network syndication for local stations. another example. An American President was forced to resign after two years of dis- closures of illegal and unethical activities-and the press played the event of said to include education, medicine, the is Co., $16.95) not antipress. The authors Gerald Ford's succession as a demon- elderly "the sort of thing - we've regularly say "a free and untrammeled press is in- stration of the vitality of the system. The done on Magazine," one official said. Pre- dispensable in a democratic society," and authors do not dispute the validity of the sent thinking is that each episode will start add that such a press need not be "objec- analysis or the sincerity of those who with a taped segment, about 10 minutes in tive," "fair," "unbiased," or "even made it; they say only that some in the length, examining the day's subject, and responsible." press might have suggested, for instance, that this will be followed by a discussion of The authors-David L. Paletz, a former that Watergate revealed "profound moral the issue by participants and host. journalist who is now associate professor contradictions in American values." Keeshan's contribution would be a seg- of political science at Duke University, and What the authors see as a proclivity for ment in he which would comment on the Robert M. Entman, an assistant professor accepting the view of events shared by es- same subject from the perspective of of public policy studies at the same univer- tablished authority is said to carry over younger viewers as well as adults. sity-would say the American press is into foreign affairs reporting. Reporters Keeshan was preparing to leave New none of those things, at least not consis- allow "the perspectives, language, blind York for Los Angeles last week to work on tently. (Entman was in the news in Febru- spots and prejudices of their elite sources an upcoming TV special, but he and his ary as author of a chapter on the Presiden- to inform overseas reporting," the authors staff will be exploring various approaches cy and the press in "Politics and the Oval say, adding that, "unintentionally, often they may use on the half-hour Kangaroo. Office." His suggestion then was that the unconsciously, or even against their will, The program is to be directed to school President should reduce the press's "in- journalists .. , write stories that assist children before they leave for the class- ordinate obsession with him" (BROAD- America's foreign policy elites." room, as as well to pre-schoolers. CASTING, Feb. 9). (Although the authors cite the rebellion It is expected to have some staple of the They have no doubt as to the power of in Zaire as an example of one-sided-anti- features of the present version, including the press; they say it influences decisions rebel-reporting that such factors are said to appearances by puppeteer Gus Alegretti, and helps set the nation's agenda. But they cause, they do not pay much attention to who performs the roles of many charac- also say it is easily manipulated. They cite, the kind of coverage that eventually forced ters, and Hugh (Humpy) Brannum, as an example, Jimmy Carter's "shrewd the U.S. out of Vietnam.) whose best-remembered characterization understanding of the media's impera- The "dominant" role of elites-there is of Mr. Greenjeans. Peter Birch has tives" -including "the pack journalism" are said to be more than one-in shaping been director of Kangaroo for 26 years the authors say is practiced on the cam- public opinion is a related theme. and will continue in that role. Joel paign trail as well as in Washington-as a The press, the authors say, serves as Kosofsky remains as producer of the pro- factor in his capture of the Democratic "conveyor belts" for the opinions of the gram. presidential nomination in 1976, and in elites, transmitting them to the mass his success in cementing his Presidency in citizenry. And the result, according to the its early months. And they cite as well the authors, is that the members of the public Establishment deference congressional committees pay "are more often pawns of power than in- the press's power by scheduling hearings dependent holders of it." values underlie to accommodate the networks' camera If reporters who have spent up to a year crews. But the press is no one's captive- or more covering presidential candidates American media as Carter found out when events, at home wonder why so much effort-by them- and abroad, got out of his control. selves and hundreds of others-results in That's thesis presented Those who say radical groups are given lower voter turnouts instead of higher, the in new book; press is also undue attention in the press receive sup- book offers some suggestions. The blamed for reduction in port in the book. The flamboyant tactics authors say the media portray the election turnout at elections such groups employ are designed to gain as "a saga," and the Presidency as a "sort and hold the public's attention through of holy grail," creating expectations that Critics of the American press-at least, the media. "Thus did the Symbionese no one can fulfill. the national, establishment press-say it Liberation Army capture the headlines by Is there any likelihood of improvement has enormous power, is biased and elitist, kidnapping Patty Hearst and then ap- in the conditions the authors now see? is often wrong with the facts and fre- parently transforming her from captive to Perhaps. They talk of technological quently advances radical causes. The convert." changes that offer the promise of in- authors of a new book on the press in its But it is one of the main themes of the creased diversity of service-of cable coverage of power and politics would not book that the press is not on the leading television, the use of fiber optics and disagree; but they also say the press is edge of radical change; rather, that it is a satellite transmission, and the rest. manipulated by those in power and, at bot- part of and serves the establishment-that But, "the future is murky," they say. Es- tom, serves the establishment by defend- it is, as the authors say at one point-a sentially the same people who own the ing it. What's more, the book blames the "socializing" force in American life. mass media of today-newspapers and press- major newspapers, news maga- Their examples are numerous. They say television stations-control the new tech- zines and television are the principal the press generally accepts unskeptically nologies and are "guided by the same frame of reference-for the falloff in voter the police-including the Federal Bureau elite-sanctioned values, the same desire turnout at presidential elections. of Investigation-version of events. They for profit." Nevertheless, the authors say, "Media Power Politics" (The Free say its coverage of the courts legitimizes "the media's effects may ultimately trans- Press, A Division of Macmillan Publishing their opinions, and the authors credit a cend the limits of the elite consensus."

Broadcasting Mar 30 1981 59 of Judge Herbert J. Stern. CBS News had defendants materials that could help clear KABC-TV editorial advised the judge that it will appeal any them. CBS then requested a stay of the ordered off air order he may issue that the unedited order from the U.S. Court of Appeals for materials be given to the defense in a case the Third Circuit. It was granted pending regarding alleged franchise fraud appeal. L.A. court set to consider -the of the 60 Minutes segment. In a statement last week, CBS News said removing ban on broadcast subject that Judge Stern's decision that the that criticized state senator While considerably more substantial, this was not the first set of materials CBS defense should get the edited materials has given the judge, presiding over a case "opens a veritable floodgate which will A hearing has been scheduled for Thurs- in which six people are accused of swin- permit future 'fishing expeditions' by de- day (April 2) in a Los Angeles-area dling investors in the now out-of-business fendants in criminal trials which have been Superior Court to consider lifting a tem- Wild Family Restaurant chain. reported by the press.... porary restraining order preventing ABC- Bill's Earlier and after losing an appeal, CBS "What is at stake is whether the courts owned KABC-TV Los Angeles from airing gave Judge Stern an edited transcript in- can, without limitation in terms of rele- an editorial severely critical of a California cluding only the comments of those who vance or admissability, require the press to state legislator. The order was issued now are government witnesses and whom turn over unpublished materials in crimi- March 3 by Judge Charles R. McGrath of 60 had interviewed. Claiming that nal cases. Should this view prevail, the in- Ventura county, after State Senator Omer Minutes he couldn't understand the materials once dependence and integrity of a free press L. Rains (D-Ventura) sought to block edited, the judge later issued the order that would be seriously threatened...reporters KABC -TV'S broadcast of an editorial criticiz- he see the unedited interviews. would be chilled were they required to ing a controversial bill he sponsored deal- week Judge Stern ordered the spend time accounting to the ing with child abuse. A last-minute rider Last their edited material turned over to courts...and the courts would necessarily attached to the bill before it was passed last "witness" he to the "Brady Stan- become involved in judgments of the fall requires physicians and other profes- defense, referring dard" that calls for prosecutors to give the editorial process." sionals to tell police if they find evidence that females under age 18 have had sexual intercourse, Rains claims the provision 0 was added over his objections and that he eat is sponsoring a corrective bill in the cur- Getting into files. WIBW-AM-FM-TV Topeka, Kan., has scored freedom of press breakthrough rent legislative session. in winning court fight for access to city inspection records. WIBW began fight after team of Los Angeles attorney Kenneth Kolzick, reporters checking into possible fire hazards at local hotel were denied access to city who is handling the case for KABC -TV, inspection records. Shawnee county district court judge ruled that reporters have right to downplays the significance of the case, examine records required by law to be kept. pointing out that the editorials in question 0 had already run seven of eight scheduled Anchor sued in check case. Los Angeles television news anchorman has been sued for restraining order was times by the time the more than $200,000 by local bank in connection with "check-kiting" scheme. KNXT(TV) issued. weekend anchorman Ken Jones is being charged with fraud, breach of contract and "Obviously, Judge McGrath thought breach of warrant in action filed by Security Pacific National Bank. Jones is being that by issuing the order he was holding on investigated by Los Angeles police department in connection with bank's accusations, to the status quo," Kolzick explained last although no criminal charges have been filed against him. Jones allegedly wrote more than week, "but he was actually getting less $200,000 in checks not covered by sufficient funds, then cashed them over four-day period than that, because at most we were going last month. His attorney has denied charges, labelling matter "a business to run the editorial only one more time misunderstanding:' anyway." KABC-TV was unable to send an 0 attorney to the judge's office soon enough Projection report. Commissioned by ABC News and John and Mary R. Markle to challenge the order, described by Foundation, Center for Political Studies of University of Michigan is studying whether voter Kolzick as "not well thought out." turnout in 1980 presidential election, particularly on West Coast, was affected by early The station plans to argue in court this projections of Reagan win, by reporting of election results and Carter concession speech. week that the issue has been made moot Results are expected this spring. editorial series had by the fact the two-part 0 already been aired, and new developments would not warrant rebroadcast of the final More N.I.W.S. stations. Telepictures Corps News Information Weekly Service, syndicated scheduled editorial. According to Kolzick, offering of more than 16 features each week, has passed 50-station subscriber mark. KABC -Tv is planning a follow-up series of Latest of 51 stations now involved are KSTP-TV Minneapolis-St. Paul, KGTV(TV) San Diego and editorials making a broader criticism of the WRTV(TV) Indianapolis. manner in which last-minute amendments 0 are attached to bills during the final hours Taking exception. Dr. William F Baker, president of Westinghouse Broadcasting Co:s of the state legislative sessions. Television Group, used last month's duPont-Columbia award for Group W investigative reporting as launch point to express concern "that the networks will continue to press for news expansion into the already restricted heavy-viewing time periods traditionally CBS surrenders film reserved for local stations-time periods which give us a significant opportunity to enhance local service , .." In letter sent to chairmen of ABC, CBS and NBC television transcripts to judge affiliate boards, Baker said importance of localism was point worth emphasizing in context of ceremony where calls were made for "more national news" (BROADCASTING, Feb. 23). Network, under objection, obeys 0 order of district court to turn over unedited interviews CNN goes spacehappy. Take Two, Cable News Network's midday news program, plans April 6-10 "Space Weer in honor of anticipated launch of space shuttle. Week of programs is to feature interviews with astronauts and space experts, plus tours of national CBS News, faced with the threat of a steep space centers and Washington. D.C. Air and Space Museum. contempt fine, last week turned over 0 unused film and transcripts from a 60 New age news. News service specializing in "new age technology, parapsychology, Minutes segment to a federal district court longevity, nutrition and other leading-edge technical judge in Newark, N.J. developments" is offering up to 18 minutes of radio scripts each week to interested stations. Mobius Science and Health The, materials-from a December 1978 Update, based in Los Angeles, plans to offer stories on tape in near future. "From Burgers to Bankruptcy" segment-were handed over only for the eyes

Broadcasting Mar 30 1981 60 UNDER OUR HAT SEE THE MOST EXCITING NEW VIDEO PRODUCTS Jvc®

AT NAB BOOTH 1519 BusinessE

That conclusion appears on page 73, the purchase of Irving Kahn's New Jersey last page, of a detailed "Cable Television systems, he notes, would support a UA- Leibowitz on cable: 1981" industry appraisal issued by Columbia price of over $90 per share. `decidedly bullish' Donaldson, Lufkin & Jenrette's entertain- Looking back at 1980, Leibowitz esti- ment analyst, Dennis Leibowitz. In it, the mates the cable industry brought in Industry analyst reviews past year analyst reviews cable's performance in the revenues of $2.34 billion, a jump of 29% and previews the 80's; franchising, past year, makes some long-term projec- over 1979. He pegs basic subscribers at revenue sources, competition, tions for the industry and devotes particu- year end at 18.5 million, an increase of potential regulation and UA- lar attention to several specific areas: 17.4%. The bigger story, Leibowitz main- Columbia merger examined in report franchising, pay cable, other sources of tains, was the growth in pay-cable subscri- revenue (advertising, security, etc.), com- bers, which he calculates on a pay-unit "The crosscurrents of investor sentiment petition from the telephone company as basis as having moved from 3 million to about cable television range from well as DBS and STV, and the potential 8.7 million in 1980, exceeding for the first unbridled optimism regardless of earnings effects of regulation. time the absolute growth in basic subscri- or price, ignoring the phenomenal per- Leibowitz describes the "ideal cable in- bers. Profits, he points out, were the one formance of the group over the last several vestment" as "the operator with a big area in which there was not substantial years, to the alarmists looking at the backlog of franchises that had been growth in 1980. catastrophe in the new markets, large PE awarded before 1980, with substantial For 1981, Leibowitz sees basic subscri- premiums and the same phenomenal per- leverage from increasing revenues per bers again growing by 17%, to 21.6 formance in the stock market. It would be home, and a price both in line with its million, pay units up 3.3 million to 12 a lot more rewarding to us, having come prospects for earnings growth and below million, and revenues up 26%. This year through this lengthy analysis, to pick its private market value!' should be a somewhat better year for prof- sides. We believe, however, that the cur- No company today meets all those cri- its, he says, though margins will probably rent dynamics justify our stand-pat posi- teria, he notes, but adds that's not because be down again. tion rather than new buy or sell recom- he's overambitious. Leibowitz says when "Next year (1982);' he suggests mendations. On the prospects for cable in- he last issued a major report on cable in "margins should flatten or possibly turn dustry fundamentals, however, we remain November 1979 several companies fitted up, as the cash flow from systems built in decidedly bullish." the criteria, but now the "purer" opera- the early part of the current construction tors don't meet his price objective. cycle swells, and the cost of franchising Leibowitz recommends retention of three wears down. After that the industry pure cable stocks he calls "good values at should witness a couple of back-to-back present prices" - United Cable, TeleCom- years of dramatic profit growth as capital munications Inc., and UA- Columbia costs stabilize, while operating revenues Cablevision (he was writing before the continue to increase at an above-average Watch out joint bid for that company was made by rate. (Depreciation and interest costs Dow Jones and Knight-Ridder). equalled 70% of operating profits before Leibowitz also maintains his buy recom- such expenses in 1979.)" for Sekom mendations on three diversified com- In his examination of the FCC's most panies with major cable interests, Warner recent cable figures, those for 1979, Communications, Cox Broadcasting and (which he says include results he finds Vicacom, and he adds to his cable list "implausible"), Leibowitz notes that ad- in Capital Cities, a company he's been vertising revenues represent only .3% of recommending for its other communica- total sales, that payments to pay-cable sup- tions interests, thanks to its agreement to pliers represented 40% of reported pay-ca- California purchase Cablecom General. ble income, that franchise fees repre- One particularly useful section of the re- sented 2.4% of sales, and that copyright port for followers of the continuing saga of fees were less than 1% of cable revenues in Selcom's 1980 sales for UA-Columbia is a five-year projection 1979. this major market station were model of the company. Leibowitz uses the The report also contains models of basic up 118% over 1979. projection both as "a fairly clean illustra- subscriber and pay subscriber growth for tion of the dynamics of the cable industry the next 10 and five years, The total picture is even respectively. today," and as a means of demonstrating The end result of his projections, Leibowitz more impressive. For results why cable investors some months ago bid says, is an 165% increase in industry not rhetoric call us. the company up to $79 per share in anti- revenues by 1985, for 21.5% compounded cipation of a merger offer. (The current growth annually, and that without con- Dpw Jones/Knight-Ridder offer is $75 a sidering the possible development of new share.) Indeed, by Leibowitz's calcula- sources of income. If new sources tions, applying a multiple of 8.5 to his $63 develop, Leibowitz believes, they would million estimate of UA's 1985 cash flow, be likely to appear after 1983, as two-way and subtracting an estimated 1985 debt services called for in new franchises figure of $88 million, the stock would be blossom. "This would avert the dropoff in felcominc. worth $235 per share in 1985. Using any- industry growth below the 20% rate we are Radio Representatives thing less than a 14% discount rate in ad- forecasting for 1984," he adds. justing those 1985 dollars to 1981 dollars, Leibowitz analyzes specific aspects of 1221 Avenue of the Americas Leibowitz says, would justify a price of $79 the cable industry, detailing its recent New York, New York 10020 for UA stock. Using the 11% discount rate developments from franchising to the Pre- the New York miere joint venture, (212) 730-0202 Times applied to its and assessing the

Broadcasting Mar 30 1981 62 prospects for future developments from pay-cable to regulation. Projections he makes along the way include an estimate ot of 1981 advertising revenues for the En- %EA tertainment and Sports Programing Net- work, CNN, CBS and USA cable networks Sunny news from Florida. Cost controls are boosting first-quarter results at Miami- at $50 million compared with his estimate based Knight-Ridder Newspapers, Inc. Company president Alvah Chapman said Knight - of $15 million industrywide ad revenues in Ridder is holding costs "under budget" while ad revenues goals are being met. Quarter. 1980; and that the widespread use of two- therefore, will be up instead of flat to down as anticipated earlier. Company, which is way interactive cable system services will making joint bid with Dow Jones for UA-Columbia Cablevision, also announced separate not occur until the second half of the partnership, with Tele Cable Corp, Norfolk. Va. (each to hold 45% interest), and some decade, because of the time required to Tampa, Fla. area residents, to bid for Tampa cable franchise. wire a sufficient number of systems with 0 two-way capacity. Comcast convertible. Comcast Corp. announced filing with Securities and Exchange Commission for offering of $20 million of convertible subordinated debentures. Interest and conversion rates are to be determined at time of offering, which will be made through Shearson Loeb Rhoades. Debentures are due 1996, with funds to be used to reduce bank Taft forecasts poor debt and provide working capital and expansi6n funds. Comcast also closed last week on profit picture total of $14 million in tax-exempt financings for cable expansion. Company's entry into film business blamed for holding was brought to ON-TV, known formally as Appliance Business Group, General revenues down for fiscal year National Subscription Television, by A. Electric Co., said he expected co-op adver- Jerrold Perenchio, sole owner of Chartwell tising on TV and radio to grow by about Taft Broadcasting Inc. anticipates a "sub- Communications Group, of which Chart- 1% a year and he forecast that the propor- stantially lower" profit when its fourth- well Communications Inc. is a general tion would climb to 40% broadcast in 10 quarter earnings are announced for the fis- partner. Perenchio, chairman of Tandem years. cal year ending March 31. Taft Chairman Productions Inc., is also a 50% owner of Arnold Ferber, president of Pinpoint Charles S. Mechem Jr. told a group of se- T.A.T. Communications Co. Marketing Inc., New York, noted that curity analysts in Los Angeles last Tuesday Both firms are involved in movie and some co-op methods are "archaic" and (March 24) he expects only a modest in- television production. Oak Television is a suggested that manufacturers might play a crease in 1981 revenues, largely due to the subsidiary of San Diego-based Oak Indus- more forceful role in guiding retailers to lackluster performance of the entertain- tries Inc., and 51% owner of ON-TV. try a variety of media. Ferber felt that ment division's theatrical product. Oak's lawsuit does not question Siegel's manufacturers might point out the values Mechem told members of the Los qualifications, but claims it had "refused of different time slots on television or the Angeles Society of Financial Analysts his to consent to the terms and conditions" of advantages of scheduling radio or cable firm's entry into the film business was cos- Siegel's five-year contract and "refused to television to reach certain targeted au- tly, and that four films currently in release co-sign a partnership check reimbursing" diences. "have not performed up to expectations." Siegel. Oak also alleges that Chartwell and Nevertheless, the executive maintained Perenchio "surreptitiously" placed Siegel Taft will continue to produce about two to on the payroll, a fact Oak discovered only five small-budget ($2 to $5 million) after a bookkeeping audit. Chartwell has theatrical features a year. not filed a formal reply to the suit, and Watch is on out For the first three quarters of fiscal neither side commenting the action. 1981, ending Dec. 31, Taft reported earnings of $26.3 million or $2.69 a share, compared with $27 million or $3.10 a for Se !corn share for the previous year. Co-op advertising Mechem conceded that the company's and broadcasting: broadcast operations had also been in the affected by a variety of factors, including a growing trend the slowdown in advertising placements, the actors' strike, higher production costs The continuous growth in the use of broadcast in cooperative advertising was Southeast and third-place ratings by NBC, with which Taft's stations are affiliated. On the stressed by several speakers at a workshop plus side, Mechem noted that TV proof the Association of National Adver- Se /corn's 1980 sales for grams it is involved in producing and dis- tisers in New York last week. In response to a question from the au- this large regional market sta- tributing, notably Barnaby Jones and Lit- 164% tle House on the Prairie, are doing "very dience at the ANA's one-day workshop on tion were up over 1979. well." He predicted improvement in each co-op advertising, Edward H. Zimmer- The total picture is even of the Taft operating divisions during the man, vice president, co-op development, more impressive. For results coming fiscal year. Advertising Checking Bureau Inc., New York, estimated that 80% of such advertis- not rhetoric call us. ing is now in the printed media, especially newspapers, and the remainder in broad- Oak-Chartwell suit cast. But he noted that the TV-radio,share has been growing in recent years and "the Oak Television Inc., a partner in the ON- trend is definitely to more broadcast." TV pay television operation in Los Zimmerman based his estimate on the Angeles, has asked the California Superior 650 companies for which his firm provides Court to enjoin the system's managing auditing services. He said the develop- felcorminc. partner, Chartwell Communications Inc., ment by the ANA of proof-of-perfor- Radio Representatives from using partnership funds to pay mance affidavits has helped spur the 1221 Avenue of the Americas William M. Siegel $400,000 a year to serve broadcast increase. as general manager and chief executive of Another panelist, Joseph H. Schoett New York, New York 10020 ON-TV, despite Oak's objections. Siegel mer, manager, local advertising, Major (212) 730-0202

Broadcasting Mar 30 1981 83 MdzitIn@rx

Market Market Exchange Closing Closing Net Percent Capitali- Exchange Closing Closing Net Percent Capitali. and Wed. Wed Change Change PIE ration and Wed. Wed. Change Change PIE saline Company March 25 March 18 in Week in Week Ratio (000,000) Company March 25 March 18 in Week in Week Rollo (000,000) BROADCASTING PROGRAMING IM1111 O Chuck Barris Prods 4 3/8 3 1/2 + 7/8 +25.00 4 13 ABC 32 7/8 29 7/8 +3 +10.04 6 920 N Columbia Pictures 44 41 3/8 +2 5/8 + 6.34 13 446 Capital Cities 67 631/2 +3 1/2 + 5.51 13 882 N Disney 63 5/8 58 1/4 +5 3/8 + 9.22 16 2,070 CBS 57 1/8 561/2 + 5/8 + 1.10 8 1,592 N Fllmways 7 6 3/4 + 1/4 + 3.70 44 Cox 67 1/2 64 1/4 +3 114 + 5.05 10 912 O Four Star 1 1/2 1 1/2 15 - Gross Telecasting 28 1/2 27 1/4 +1 1/4 + 4.58 8 22 N Getty Oil Corp. 75 1/4 741/2 + 3/4 + 1.00 9 6,182 LIN 33 3/4 30 3/4 +3 + 9.75 12 187 N Gulf + Western 16 3/4 16 3/4 4 1.250 Metromedia 99 100 1/4 -1 1/4 1.24 11 443 - N MCA 55 1/2 53 5/8 +1 7/8 + 3.49 9 1,304 Mooney 9 3/4 9 1/2 + 1/4 + 2.63 13 4 0 Medcom 7 6 5/8 + 3/8 + 5.66 25 ' 12 Scripps-Howard 47 1/2 46 +1 1/2 + 3.26 7 122 N MGM Film 101/8 9 +1 1/8 +12.50 7 329 Storer 35 1/8 341/8 +1 11 + 2.93 461 0 Reeves Commun 40 1/2 35 3/4 +4 3/4 +13.28 29 146 Taft 27 283/4 -1 3/4 6.08 8 264 - O Teleplctures 5 7/8 5 1/2 + 3/8 + 6.81 27 14 N Transamerica 21 1/4 21 5/8 - 3/8 - 1.73 6 1,388 BROADCASTING WITH OTHER MAJOR INTERESTS N 20th Century-Fox 82 ' 63 -1 - 1.58 10 667 0 Video Corp. of Amer. . 15 1/2 16 - 1/2 - 3.12 32 15 N Warner 47 1/4 41 1/4 +6 +14.54 12 2.776 Adams-Russell 27 24 1/4 +2 3/4 +11.34 22 89 A Wrather 27 5/8 26 3/4 + 7/8 + 3.27 63 Affiliated Pubs 26 7/8 27 1/8 - 1/4 - .92 11 138 8 8 3/8 + 1/2 + 5.97 4 109 American Family 7/8 SERVICE John Blair 20 1/2 19 7/8 + 5/8 + 3.14 6 76

Charter Co 14 1/4 131/2 + 3/4 + 5.55 1 389 0 BBDO Inc 42 41 +1 + 2.43 9 105

Chris-Craft 35 3/4 37 1/8 - 1 3/8 - 3.70 18 112 O Compact Video 21 3/8 201/2 + 7/8 + 4.26 20 63 Coca-Cola New York 9 3/4 9 1/2 + 1/4 + 2.63 22 171 N Comsat 50 1/4 50 + 1/4 + .50 11 402 Cowles 34 1/4 33 1/8 +1 1/8 + 3.39 23 135 0 Doyle Dane Bernbach 17 1/4 16 3/4 + 1/2 + 2.98 5 21 Dun & Bradstreet 62 3/8 64 3/4 -2 3/8 - 3.66 19 1.739 N Foote Cone & Belding 37 31 3/4 +5 1/4 +16.53 9 101 Fairchild Ind. 26 3/4 25 7/8 + 718 + 3.38 8 305 0 Grey Advertising 60 59 1/2 + 1/2 + .84 6 36 Fuqua 13 5/8 131/2 + 1/8 + .92 3 173 N Interpublic Group 31 5/8 32 1/8 - 1/2 - 1.55 6 141 Gannett Co. 40 1/4 39 1/2 + 3/4 + 1.89 10 2,176 N JWT Group 38 36 +2 + 5.55 8 116 General Tire 25 25 10 602 0 MCI Communications. 13 3/4 13 5/8 + 1/8 + .91 69 503 Gray Commun 58 1/2 56 1/2 12 27 A Movlelab 6 1/4 6 1/4 5 10 Harte-Hanks 31 30 5/8 + 3/8 + 1.22 15 295 A MPO Videotronics 5 1/2 5 1/2 15 3 Heritage Commun 15 7/8 143/4 +1 1/8 + 7.62 8 85 O A.C. Nielsen 38 7/8 35 1/8 +3 3/4 +10.67 16 436 Insilco Corp. 23 1/4 22 +1 1/4 + 5.68 10 250 0 Ogilvy & Mather 27 1/4 26 3/4 + 1/2 + 1.86 8 112 Jefferson-Pilot 28 3/8 28 1/4 + 118 + .44 6 621 O Telematlon 2 2 12 2 Marvin Josephson 12 1/4 12 1/2 - 1/4 - 2.00 8 28 O TPC Communications. 5 7/8 5 5/8 + 1/4 + 4.44 42 5 Knight-Ridder 32 1/8 30 3/4 +1 3/8 + 4.47 12 1,039 N Western Union 23 3/4 22 3/8 +1 3/8 + 6.14 360 Lee Enterprises 25 1/2 25 3/8 + 1/8 + .49 12 182 Liberty 16 1/8 151/2 + 5/8 + 4.03 6 205 ELECTRONICS/MANUFACTURING McGraw-Hill 46 1/8 451/8 +1 + 2,21 15 1,146 Media General 34 3/4 35 - 1/4 - .71 9 251 AEL Industries 15 1/8 12 7/8 +2 1/4 +17.47 25 Meredith 57 1/4 53 7/8 +3 3/8 + 6.26 8 180 N Ampex 33 3/4 33 3/4 16 392 17 Multimedia 32 1/8 311/2 + 5/8 + 1.98 323 N Arvin Industries 15 7/8 153/8 + 1/2 + 3.25 8 123 New York Times Co 29 3/4 30 1/2 - 3/4 - 2.45 9 356 A Cetec 7 71/4 - 1/4 - 3.44 9 14 Outlet Co 35 1/2 33 5/8 +1 7/8 + 5.57 51 89 0 Chyron 121/4 12 + 1/4 + 2.08 20 15 Post Corp 24 1/2 26 7/8 -2 3/8 - 8.83 12 44 A Cohu 10 83/4 +1 1/4 +14.28 14 16 Rollins 19 7/8 19 3/8 + 1/2 + 2.58 8 542 N Conrac 19 5/8 19 3/8 + 1/4 + 1.29 8 41 San Juan Racing 18 5/8 18 7/8 - 1/4 - 1.32 21 46 N Eastman Kodak 81 1/8 79 3/4 +1 3/8 + 1.72 13 13,092 Schering-Plough 34 7/8 35 7/8 - 1 - 2.78 8 1,851 0 Elec Missile & Comm. 7 6 5/8 + 3/8 + 5.66 88 19 46 11 46 Stauffer Commun. 46 N General Electric 67 1/4 67 718 - 5/8 - .92 1' 15,243 + Tech Operations 21 7/8 21 + 7/8 4.16 24 23 N Harris Corp 54 51 3/4 +2 1/4 + 4.34 20 1,661 Co. 46 1/4 +1 3/4 + 3.78 11 1,637 Times Mirror 48 O Intl. Video 5/8 5/8 1 Turner Bcstg 181/2 20 -1 1/2 - 7.50 185 0 Mlcrodyne 23 23 1/4 - 1/4 - 1.07 17 61 1/2 Washington Post 251/8 25 5/8 - - 1.95 10 352 N M/A Com. Inc. 29 3/8 27 7/8 +1 1/2 + 5.38 26 980 181/2 8 Wometco 181/8 - 3/8 - 2.02 240 N 3M 641/4 62 +2 1/4 + 3.62 11 7,483 N Motorola 71 68 7/8 +2 1/8 + 3.08 13 2.026 0 Nippon Electric 77 1/8 73 3/8 +3 3/4 + 5.11 59 2,532 CABLE N N. American Philips 47 45 3/4 +1 1/4 + 2.73 7 565 N Oak Industries 59 5/8 54 5/8 +5 + 9.15 20 324 A Acton Corp. 161/8 17 1/4 -1 1/8 - 6.52 11 49 A Orrox Corp 8 7/8 8 5/8 + 1/4 + 2.89 29 14 N American Express 481/2 481/8 -1 5/8 - 3.37 9 3,314 N RCA 26 3/4 27 5/8 - 7/8 - 3.16 7 2,005 Burnup & Sims 13 7/8 135/8 + 1/4 + 1.83 17 123 N Rockwell Intl 38 1/4 37 1/4 +1 + 2.68 10 2.868 Comcast 311/4 30 +1 1/4 + 4.16 35 80 A RSC Industries 5 1/8 41/2 + 5/8 +13.88 13 12 Entron 5 5 5 4 N Scientific-Atlanta 291/4 28 +1 1/4 + 4.46 26 619 N General Instrument 993/8 911/8 +81/4 + 9.05 17 875 N Sony Corp. 19 1/8 17 7/8 +1 1/4 + 6.99 31 4,123 O Rogers Cablesystems 101/4 101/8 + 1/8 + 1.23 20 194 N Tektronix 54 7/8 54 1/8 + 3/4 + 1.38 12 1,002 O Tele-Communications 31 3/8 301/4 +1 118 + 3.71 30 747 A Texscan 33 5/8 28 1/4 +5 3/8 +19.02 66 49 N Teleprompter 34 3/4 34 + 3/4 + 2.20 29 591 N Varian Associates 25 7/8 24 1/2 +1 3/8 + 5.61 .1 2 199 N Time Inc. 651/2 66 - 1/2 - .75 13 1,843 N Westinghouse 311/2 30 3/4 + 3/4 + 2.43 8 2.676 O Tocom 15 3/4 14 3/4 +1 + 6.77 51 N Zenith 18 3/8 17 +1 3/8 + 8.08 17 346 O UA-Columbia Cable 72 3/4 69 +3 3/4 + 5.43 53 244 O United Cable TV 28 1/8 27 1/8 +1 + 3.68 19 275 Standard & Poor's 400 N Viacom 561/4 545/8 +1 5/8 + 2.97 21 250 Industrial Average 154.20 151.92 + 2.28

Notes: A-American Stock Exchange, 8-Boston, M-Midwest, N-New York, P-Pacific. Earnings figures are exclusive of extraordinary gain or loss. Footnotes:* Stock did 0-over the counter (bid price shown, supplied by Shearson Loeb Rhoades, Wash- not trade on given day. price shown is last traded price ' No P/E ratio computed, ington). P/E ratios are based on earnings per share for previous 12 months as company registered net loss. '' Rollins stock split 2 for 1. + Stock traded at less published by Standard & Poor's or as obtained by Broadcasting's own research. than 12.5 cents.

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In Latin America contact Electrex Company, 18680 N.E. Second Ave., Miami, FL 33179; (305) 651 -5752 duty in approving the proposed consolida- proved by the boards of Westinghouse tion and that Westinghouse and its defen- Electric Corp. and Westinghouse Broad- Teleprompter dant subsidiaries aided and abetted that casting. stockholder files breach of duty. Also named as defendants in the pur- over price Both Teleprompter and Westinghouse ported class action are Westinghouse suit denied the charges and said they intend to Electric, certain of its subsidiaries, some per share set in defend the action vigorously. former shareholders of Teleprompter, all Westinghouse merger Teleprompter shareholders are of its directors and the investment bank- scheduled to vote on the proposed con- ing firm that gave an opinion to the Teleprompter board as to the fairness A stockholder in Teleprompter Corp., solidation at a special meeting in New of New York, intent on raising the ante, has York on April 2. The merger has been ap- the proposed purchase price. filed a suit against Teleprompter and the Westinghouse Broadcasting Co. in connec lion with the proposed merger of the two companies (BROADcAs-riNG.Oct.20,1980) Chmgrrngo Ha Hig The plaintiff said in a complaint in New York State Supreme Court that the price of $38 per share to be paid by Westinghouse to Teleprompter stockholders is "unfair and inadequate." The stockholder, PROPOSED sional baseball team. KxL is on 750 khz Rueben Turek, does not seek to prohibit with 50 full time. KxL -FM is on 95.5 mhz or restrain the consummation of the pro- KXL-AM-FM Portland, Ore.: Sold by with 100 kw and antenna 990 feet above posed merger. Kaye-Smith Enterprises to Alexander average terrain. He described his action as a class action Broadcasting Corp. for $5.2 million. Seller suit and seeks judgment against the defen- is owned 80% by actor Danny Kaye and INTLcrni.ii Indianapolis: Sold by Com- dants for himself and the purported plain- wife, Sylvia, and 20% by Lester Smith, munity Media Corp. to Broadcast Enter- tiff class in the amount of $12 per share of president and owner of Alexander Broad- prises National Inc. for $3,732,000. Teleprompter common stock owned by the casting. Kayes have also sold to Smith, Seller is owned by Frank Lloyd (73.77%), plaintiffs at the time of the proposed subject to FCC approval, there interests in Judith Barrett (14.75%) and Robert merger. K JRB(AM)- KESZE(FM) Spokane, Wash. Davies (11.48%). They have no other At $38 per share, the value of the tran- (BROADCASTING, Feb. 23), and KISW(FM) broadcast interests. Seller is Philadelphia- saction is estimated at $646 million. Seattle (BROADCASTING, March 16). This based group owner of four AM's, two The complaint also alleges that certain sale completes Kayes' divesture of broad- FM's and one TV; Ragan Henry is presi- special inducements and considerations cast interests. Smith also owns 20% of dent and principal owner. He has bought, were paid to certain directors of Audio Electronics Corp., Cincinnati-based subject to FCC approval, WKTQ(AM) Pitts- Teleprompter or their affiliates to cause the Muzak franchise, and is limited partner burgh (BROADCASTING, Nov. 3, 1980) and board of directors to breach its fiduciary with Kaye in Seattle Mariners, profes- sold WGIV(AM) Charlotte, N.C. (BROAD- CASTING, March 16). WTLC is on 105.7 mhz with 50 kw and antenna 450 feet above average terrain. Broker: Milton Q. Ford & Associates. WsiL-Tv Harrisburg, Ill., and KPOB-TV Poplar Bluff, Ill.: Sold by Turner-Farrar Inc. to Macauley Nicholes (46%), John Kirby (46%), Robert Wilson (5%) and Ruth Pruett (3%) for $3 million. Seller is owned by O.L. Turner, who has no other MAJOR MARKET broadcast interests. Nicholes is president and principal owner of WEBQ-AM-FM Har- risburg, which he is selling (see below). Kirby owns cable systems serving Newton FM and Vandalia, both Illinois. Wilson is CPA and Pruett is investor, both of Harrisburg. They have no other broadcast interests. $7,500,000 Wsii. is ABC-TV affiliate on ch. 3 with 100 kw visual, 20 kw aural and antenna 880 feet above average terrain. KPOB is satellite of WSIL -TV on ch. 15 with 15.1 kw visual, 1.58 kw aural, and antenna 620 feet above average terrain.

WONN(AM) Lakeland and WPVC(FM) Winter Haven, both Florida: Sold by WONN Inc. to Hall Communications Inc. for $2 million. Seller is owned by Herbert S. Stewart (51%), Leonard H. Marks (45%) BLACKBURN.COMPANV,INC. and son, Stephen (4%). They have no other broadcast interests. Senior Marks is RADIO TV CATV NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS partner in Washington communications law firm, Cohn & Marks. Buyer is Nor- WASHINGTON, D.C. CHICAGO, 80001 ATLANTA, 30361 BEVERLY HILLS, 90212 wich, Conn.-based group owner of five 20036 333 N. Michigan Ave 400 Colony Square 9465 Wilshire Blvd. AM's and four FM's; Robert M. Hall is 1111 19th Street. N.W. (312) 346-6460 (404) 892-4655 (213) 274-8151 president. WONN is on 1230 khz with 1 kw (202)331-9270 day and 250 kw night. WPVC is on 97.5 3/30/81 mhz with 100 kw and antenna 499 feet

Broadcasting Mar 30 1981 66 above average terrain. Broker: Blackburn KPOD(AM) Crescent City, Calif.:Sold by for $242,000. Seller is owned by Don H. & Co. William E. Stamps to Florence M. Poor- Kordecki, who has no other broadcast in- man for $400,000. Stamps has no other Buyer is owned by Julia N. Frew KSNS(FM) Lake Charles, La.: Sold by terests. is Media Inc. to Radio 96 Inc. for $825,000. broadcast interests. Poorman (80%) and daughter, Julie (20%). Julia Seller is owned by Russell Keene II, who Westminster, Calif., school district Frew is former manager and co-owned of no in- is has no other broadcast interests. Buyer is employe and has other broadcast WYXI(AM) Athens, Ga. Julie student. KPOD is with 1 kw day owned by J.D. Osburn and Kenneth R. terests. on 1240 khz They have no other broadcast interests. Reynolds (50% each). They also own and 250 w night. WKRW is on 1270 khz with 500 w day. KYKX(FM) Longview, KEAN-AM-FM WYOK(AM) Soperton, Ga.: Sold by Abilene and KYKS(FM) Lufkin, all Texas. KJTv(Tv) (construction permit) Center Broadcasting Inc. to Terry D. KSNS is on 96.1 mhz with 100 kw and an- Amarillo, Tex.: Sold by Amarillo Family Meeks for $232,000. Seller is owned by H. tenna 430 feet above average terrain. Television to Ray Moran for KRIZ(FM) Roswell, N.M., plus $325,000. Seller is Fred Tippett and wife, Dona Jean (50% WEBQ-AM-FM Harrisburg, Ill.: Sold by owned by Gary L. Acker (100%). Acker each). They have no other broadcast in- Harrisburg Broadcasting Corp. to Turner- terests. Meeks is Lyons, Ga., also owns 100% of KWAS(FM) Amarillo; contractor Farrar Inc. for $700,000. Seller is prin- real 100% of WROS(FM) Jacksonville, Fla.; 80% and estate developer. He has no other cipally owned by Macauley Nicholes. broadcast WYOK is Of KJAK(FM) Staten Tex.; 50% of KFIX(FM) interests. on 1000 khz Buyer is owned by O.L. Turner, who also 1 Laredo, Tex.; 50% of KEPT(FM) with kw day. owns wsn..-Tv Harrisburg and KPOB-TV La., and 25% of KLFJ(AM) Poplar Bluff, Mo., which he has sold to Shreveport, Other proposed ownership changes in- Springfield, Mos. In addition to KRIZ. Nicholes and others. WEBQ(AM) is on 1240 cl ude: wcox(AM) Camden, Ala.; buyer, Ray Moran, also owns KRSY(AM) khz with 1 kw day, 500 w night. WEBQ-FM KRXA(AM) Seward, Alaska; KSRM(AM)- Roswell, KTEZ(FM) Lubbock, Tex., and is on 99.9 mhz with 50 kw and antenna KQOK(FM)Soldotna, Alaska; WHS(FM) Key 30% KRZY(AM)-KRST(FM) Albuquerque, 310 feet above average terrain. of West, Fla.; KLIK(AM)- KJFF(FM) Jefferson Kim', not on air, is assigned ch. 14 N.M. City, Mo.; KBUG(AM) Springfield, Mo.; WVBS(AM)-WPJC(FM) Burgaw, N.C.: with 126 kw visual, 20.4 kw aural, and an- wo F A ) Syracuse, N.Y. and KEAM(AM) Sold by Smiles East Inc. to The River terrain. tenna 832 feet above average Tex. (see Broadcasting Co. of North Carolina for Nederland, "For the Record," page 82). $692,000. Seller is owned by Norman J. KRIZ(FM) Roswell, Tex.: Traded by Ray Suttles and Derwood H. Goodwin (45%* Moran to Gary L. Acker as partial pay- APPROVED each) and John E. Ingraham (10%). Sut- ment for KJTV(TV) Amarillo, Tex. (see tles and Goodwin each own 21.82% of above). KRIZ is on 97.1 mhz with 25 kw KENI-TV Anchorage -KFAR-TV WFOG-AM-FM Suffolk, Va., and 31.3% of and antenna 235 feet above average ter- Fairbanks, both Alaska: Sold by Midnight WPJL(AM) Raleigh, N.C., and WDIX(AM)- rain. Sun Broadcasters Inc. to Zaser and WPJS(FM) Orangeburg, S.C. Ingraham Longston Inc. for $4.6 million. Seller is owns 5.45% of WFOL-AM-FM and 9.7% of WKRW(AM) Cartersville, Ga.: Sold by group owner of four AM's and three TV's WDIX -WPJS. They also sold, subject to FCC Bartow Radio Corp. to Empire Radio Ltd. with more than 50 stockholders. Alvin 0. approval, WAJL(AM) Winter Park, Fla. (BROADCASTING, March 16). Buyer is principally owned by George E. Pine II, son, George III, David Rousso and Wayne Rogers. Elder Pine is regional manager for McGavren-Guild Inc., New York radio representative. Younger Pine is Lake Village, Ark., farmer. Rousso and Rogers are Los Angeles-based real estate developers and investors. Pines each own 23.75%, and Rousso and Rogers each own 9.9% of WNIX(AM) Greenville, Miss. WVBS is on 1470 khz with 1 kw day. WPIC is on 99.9 mhz with 100 kw and antenna 520 feet above average terrain. WGVA(AM) Geneva, N.Y.: Sold by Radio Geneva Inc. to Seneca Lake Broad- casting Corp. for $450,000. Seller is owned by Milton Jacobson and Samuel Semel (50% each). They have no other broadcast interests. Buyer is owned by Daniel F. Gor- don, former reporter for Poughkeepsie Let Todd Hepburn help you [N.Y.] Journal. He has no other broadcast in determining the fair value interests. WGVA is on 1240 khz with 1 kw market day and 250 w night. Broker: Keith W. of your CATV System. Horton Co. KNOT-AM -FM Prescott, Ariz.: Sold by Parkell Broadcasting Inc. to Payne Prescott Broadcasting Co. for $420,000. Seller is THE owned by Boyd J. and John K. Browning, brothers. They have no other broadcast interests. Buyer is owned by William F and TWO SI John Payne, brothers (50% each). They also own KCUZ(AM) Clifton and construc- COMPANY tion permit for KFMM(FM) Thatcher, both P.O. Box 42401, Cincinnati, Ohio 45242 Arizona. KNOT(AM) is on 1450 khz with 1 kw day and 250 w night. KNOT(FM) is on Telephone (513) 791-8730 98.3 mhz with 3 kw and antenna 300 feet above average terrain.

Broadcasting Mar 30 19131 87 Bramstedt is president, general manager on top 25-50 markets (BROADCASTING, Buyer is East Liverpool, Ohio-based real and 21.3% owner. Its other broadcast pro- July 21, 1980). Armshaw also has one- estate investor who also owns WOHICAMI- perties are also for sale: KENHAM); third interest in WPET(AM) Greensboro. WLFA(FM) East Liverpool. WHHH is on KFAR(AM); KINY-AM-TV Juneau, and WKOS is on 96.3 mhz with 20 kw and an.: 1440 khz with 5 kw full time. KTKN(AM) Ketchikan, all Alaska. Deal to tenna 170 feet above average terrain. KcoG(Am)-KmGo(Fm) Centerville, sell entire portfolio three years ago fell WMTS(AM) Murfreesboro, Tenn.: Sold Iowa: Sold by Chariton Valley Broadcast- through when contested by Alaskans for by Monte Hale to John McCreery for ing Co. to KmGo/KcoG Inc. for $875,000. Better Media, consumer group that $1.23 million. Seller has also sold Seller is owned by Michael G. and John claimed that concentration of media hold- wxos(Fm) Murfreesboro (see above). O'Connor, brothers, Paul Ahrens and Ed- ings in one group would not be in public Buyer has been general manager of WMTS ward E Bock, (25% each). They also own interest (BROADCASTING, Nov. 28, 1977). since June 1980. He also owns 4% of KCHE(AM) Cherokee, Iowa. Bock also owns Buyer is owned by Jessica L. Longston WNOI(FM) Flora, Ill. WMTS is on 810 khz 22.2% of KCCY(FM) Pueblo, Colo.; 20% of whose firm owns various real estate in with 5 kw day. WCCI(FM) Savannah, Ill., and 17% of Northwest. She also owns KSEM(AM) WHTC-AM-FM Holland, Mich.: Sold WBLM(FM) Lewiston, Me. Buyer is owned Moses Lake, Wash., and CP for FM there. by Holland Broadcasting Co. to Holland by Joyce Dennison (50.5%) and husband, KENI-TV is NBC affiliate on ch. 2 with 28.8 Communications Inc. for $1 million. Seller Paul L. (49.5%). They owns KILI(FM) kw visual, 5.68 kw aural and antenna 180 is owned by Willard C. Wichers, Nelson Mount Pleasant, Iowa. KcoG is on 1400 feet above average terrain. KFAR-TV is Bosman, P T. Cheff, I. H. Marsilje khz with 500 w day and 250 w night. ABC affiliate with secondary NBC affilia- and Wilfred A. Butler Family Trust (20% KMGO is on 98.7 mhz with 100 kw and an- tion on ch. 2 with 5.37 kw visual, 676 w each). They have no other broadcast in- tenna 450 feet above average terrain. aural and antenna 45 feet above average terrain. terests. Buyer is owned by Michael R. KLOC(AM) Ceves, Calif.: Sold by KLoc Walton (84%) and father, Robert J., and Broadcasting Inc. to Clock Broadcasting WKOS(FM) (formerly wmTs-FM) E. Blake Blair III (8% each). Robert J. Inc. for $500,000. Seller is owned by Murfreesboro, Tenn.: Sold by Hale Broad- Walton also owns WHBL(AM)- WWJR(FM) Chester Smith (51%), Enoch S. casting Inc. to WKOS Inc. for $2,372,000. Sheboygan, Wis. Others have no other Christoffevsen (13%), Melvin Quevo Seller is owned by Monte Hale who has broadcast interests. WHTC is on 1450 khz (12%), Albert I. Chance (7%) and five also sold WMTS(AM) Murfreesboro (see with 1 kw day and 250 w night. WHTC -FM others. Quevo owns 50% of new TV appli- below). Buyer is owned by Thomas V. is on 96.1 mhz with 41 kw and antenna cant for Chico, Calif. Others have no other Armshaw, Murray Moss and Joseph Wolf 295 feet above average terrain. broadcast interests. Buyer is owned by Ar- (one-third each). Armshaw is president WHHH(AM) Warren, Ohio: Sold by Tri- mour C. Smith and Joseph A. Saletta and general manager of WRQK(FM) bune Chronicle of Warren, Ohio, to Frank (25.5% each), Midway McKittrick Oil Greensboro, N.C., which group also owns. Mangano for $1 million. Seller is owned by Corp. (40%), Merle L. Lancey and Moss is Los Angeles investor. Wolf is Los Helen Hart Hurlbert Trust, Zell Draz, Clarkson B. Bradford Jr. (4.5% each). Angeles attorney. They have announced trustee. Draz, daughter of Hurlbert, is Saletta is president of Midway McKittrick plan to acquire full complement of FM sta- publisher of Thibune Chronicle newspaper. Oil Corp. Smith owns transfer and storage tions within next five years, concentrating Trust has no other broadcast interests. businesses in California. Lancey is land developer, and Bradford owns lumber company, both in Modesto, Calif. They have no other broadcast interests. KLoc is on 920 khz with 500 w day. Other approved station sales include: WAKA(AM) Gainesville, Fla.; KOYY-AM-FM El Dorado, Kan.; WJRO(AM) Glen Burnie, Md.; wTva(Am )-wNwN(Fm) Coldwater, Mich.; WMYQ-AM-FM Newton, Miss.; KFTW(AM) Fredericktown, Mo., and WEND(AM) Edensburg, Pa.

CABLE Cable system serving Sutherlin and Richter-Kalil & Co., Inc. Oakland, both Oregon: Sold by Clear View Cable TV Inc. to Tidle Communications We will be at the Las Vegas Hilton for $1 million. Seller is owned by Eldon J. for the N.A.B. Convention. Please Letsom and wife, Barbara (50% each). They also own and operate cable system phone for an appointment. serving Drain and Yoncalla, Oregon. Buyer is owned by Bill Bauce, Chuck Roth and Dusty Davidson. They also have Radio, TV and bought cable system serving Oakridge, Ore. (see below). Sutherlin-Oakland CRTV Brokers system serves 1,800 basic subscribers and passes 2,300 homes. Broker: Daniels & Edwin G. Richter, Jr Associates. Cable system serving Oakridge, Ore.: Frank Kalil Sold by Northwest Cable TV to Tidle Communications for approximately Appraisals, Media Investments, $800,000. Seller is First National Bank of Oregon for estate of Bale Randal Clark. Consulting Buyer is owned by Bill Bauce, Chuck Roth, and Dusty Davidson. They recently bought cable system for Sutherlin-Oak- 3438 North Country Club-Tucson, Arizona 85716 land, Ore. (see above). Oakridge system (602) 795-1050 serves 1,900 basic subscribers and passes 2,000 homes.

Broadcasting Mar 30 1981 68 SELL YOUR PROGRAMMES WORLD-WIDE

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ternational Communications Reorganiza- would have as its members the secretaries tion Act will be the subject of hearings by of state and commerce, the chairman of Bill to establish the Government Operations Subcommit- the FCC, the United States trade repre- U.S. policy council tee on Government Information and In- sentative, the director of the Office of dividual Rights on March 31 and April 2. Management and Budget, and the assis- for international Although the bill's primary purpose is to tant to the President for National Security solve problems for common carrier and Affairs. communications equipment companies trading inter- According to the bill, the council shall ready for hearing nationally, it is meant also to address "the "coordinate the policies and activities of erosion around the world of the basic dem- all federal agencies involving international The United States' leadership role in sup- ocratic principle of the free flow of infor- communications and information," and plying technology for international com- mation." shall "review all policy determinations of munications and information flow is A growing number of countries, accord- federal agencies, and all proposed state- threatened by certain other countries' ing to the committee's report, are erecting ments of United States policy by such policies limiting trade and freedom of in- barriers against trade in common carrier agencies, relating to international com- formation. The U.S. government is technology and free information exchange munications and information, and to ap- unprepared to negotiate agreements with with the United States and other coun- prove, disapprove or modify any such these countries, because its communica- tries, for reasons both economic and polit- policy determination or proposed state- tions policymaking is too compartmen- ical. "Whether or not the United States ment." talized to recognize and respond to the agrees," says the report, "the other na- problem effectively. tions of the world-particularly our trad- These are the findings of a report to the ing partners in Canada, Japan and House Committee on Government Opera- Europe-are in the midst of developing, or tions completed late last year, entitled "In- have developed, comprehensive plans and Moral Majority ternational Information Flow: Forging a policies which deal with the full range of New Framework." The report is the basis information flow questions in an integrat- attacks attackers for a bill to create an executive council to ed manner." Organization uses full-page coordinate U.S. policy for international To allow the U.S. to develop its own newspaper ads to rebut claims of policy, bill 1957) would create an trade in communications technology and the (H.R. TV producer Norman Lear and others the flow of information, primarily through executive-level Council on International about its tactics and policies common carriers. Communications and Information. Introduced in mid-February by Repre- Headed by an executive secretary ap- Moral Majority took full-page newspaper sentative Glenn English (D-Okla.) the In- pointed by the President, the council ads last week to explain why "Norman Lear, George McGovern, the ACLU and others continually attack the philosophies and progress of movements like Moral Majority Inc." The ad, undertaking to specify what Moral Majority is and isn't, what it is for and against and how it is "contributing to bringing America back to moral sanity," carried a headline ascribed to the Rev. Jer- ry Falwell, president of the organization: "They have labeled Moral Majority the Extreme Right because we speak out against Extreme Wrong." There are two references, both implicit, to the campaign conducted by Coalition for Better TV, of which Moral Majority is a leading member, to boycott advertisers in TV programing deemed inappropriate for its inclusion, especially, of sex, violence and profanity. One reference is contained in a paragraph under the headline "We oppose pornography": "While we do not advocate censorship, we do believe that education and legislation can help stem the tide of pornography and obscenity that is poisoning the American spirit today. Economic boycotts are a proper way in America's free en- Meridian transfer. Southern Television Corp. has sold, subject to FCC approval, WTOK-TV terprise system to help persuade the media Meridian, Miss., to Channel Two Television, Houston, for Si 1 million (BROADCASTING, March to move back to a sensible and reasonable 23). Shown above (l-r) are Robert F Wright, president, Southern Television; William B. Hob- moral stance. We most certainly believe in by Jr., lieutenant governor of Texas and chairman of Channel Two, and Jack Harris, presi- and are willing to fight for First Amend- dent of Channel Two, signing contracts initiating the deal. ment rights for everyone. We are not will-

Broadcasting Mar 30 1981 70 ad position an When you Radio, SRDS Spot in your station you position pl ce. in the market.

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a a s med wmamend eo . rase Face oar Sales can gve tonetf22 M D a,en 10( a seVIct" 'neaa to our Research radio Y°° (N. a spot baokuPet redo WY you pia" Divlsonnoiog and data aine117:medlawowing tales nabe""'M ojeusPe,cna'w Prn7,01rrut media DenAndn6P°uru ye, iron obal Plan V. make FKO buying nerliCe ------mo_RAD1094s that. basic as It's as think of agencies and else, they advertisers of anything Before they think than scanning have been before Rather care- rates, positioning. of spot radio misconceptionsradio buying think of buyer saying of popular today's card, the is, in effect, A lot about We checked. your rate He about your around them. SRDS. you can floating challenged fully peruses out. So we that me everything we found for habits. shows . . "Tell because research . We know, of information We researched. in-depth consider. source don't station." the first best opportunity Our continuing of media consider SRDS, is your buyers and planners don't even spot radio, on. To show buyers fact, they buyers of head the market rates. lh from your market in ONLY do want to meet is positioned FIRST. agencies station rates and base. THAT'S how your advertisers sales representativeposi- What is an information place. SRDS how to, station SRDS. Your your you your TO format. Contact glad to show THEY COME your demo- He'll be WHY to know about And its today. advantageously. They want audience. their ad- your station JUST RATES. Your position tion THAN programming., they may market. MORE So that within their WE'RE graphics. buy. most effectively FROM SRDS. people vertising THEY GET helping WHAT selling by THAT'S THERE, YOU ARE In SRDS, DATA RATES AND RADIO Illinois 60077 SPOT Road, Skokie, Orchard 5201 Old ing to sit back while many television programs create cesspools of obscenity and vulgarity in America's living rooms." The second reference is in a discussion under the headline "We are not a censorship organization," which says in part: "...we feel that all Americans have the right to refuse to purchase products from manufacturers whose advertising dollars support publications and- television programing which violated their own morality code." The ad says that "millions of Americans have already joined Moral Majority," and adds: "The pornographers are angry. The amoral secular humanists are livid. The abortionists are furious. Full-page ads employing McCarthy-like fear tactics, are appearing in major newspapers. The sponsors of these ads, of course, are attempting by these means to raise funds for them- Feted In Washington. Gannett Broadcasting Group executives went to Capitol Hill in selves. Washington to receive national recognition for its local stations' sponsorship of health "The opposition has every right to affairs. The honor was in the form of the national media award of the National Health legally promote their goals and attack ours. Screening Council for Volunteer Organizations. Gannett Broadcasting Group President But, certainly, we have that same right." Alvin G. Flanagan accepted the award from Representative Albert Gore Jr. (D-Tenn.). who is The ad ends with an invitation, and ac- a congressional sponsor of that effort to provide preventive-medicine checkups using companying coupon, to "join our ranks." volunteer help. Singled out for promotion and sponsorship of local health fairs were Gan- The ad appeared in the Wall Street Jour- nett's K8TV(TV) Denver; KPNX-TV Phoenix; KOCO-TV Oklahoma City; WLKY-TV Louisville, Ky.; nal, New York Times, Washington Post WPTA(TV) Fort Wayne. Ind., and KSOO(AM) San Diego. Left photo: Flanagan speaks during the and 14 newspapers in Moral Majority's Caucus Room ceremony as Senator Strom Thurmond (R-S.C.) listens. Right photo: Senator headquarters state, Virginia, and will ap- Barry Goldwater (R-Ariz.) makes a presentation to KPNX-TV President and General Manager pear in the monthly Moral Majority Re- C. E. (Pep) Cooney (r). port which leaders said goes to more than 600,000 subscribers. They said it may also run in other papers later, if supporters wish. haToffnGere

CBS appeals per-use. CBS petitioned U.S. Supreme Court last week to reconsider its refusal to hear CBS appeal from lower court decision dismissing CBS per-use suit against major music-licensing organizations (BROADCASTING, March 9). CBS said case presents issue that is "conceptually the same" as in medical-fees case that court has agreed to hear, and should be consolidated with it for hearing. Court followers considered it long-shot bid by CBS, saying court rarely grants reconsideration petitions. Watch out 0 Antitrust symposium. "Broadcasting and Antitrust: Living With Your Competition" is title of conference being planned by National Association of Broadcasters and for Selcom Communications Media Center of New York Law School in New York. Scheduled for May 20 at Media Center, conference will feature presentations from legal experts including Erwin Krasnow, NAB general counsel; Michael Botein, special consultant to New York in the office of Weil, Gotschal & Merges; Stanley Gorenson, Antitrust Division, Department of Justice, and Philip Verveer, attorney with Washington firm of Pierson, Ball & Dowd. Registration fee is S50 for NAB members, $125 for others. Northeast 0 Piracy watch. Britain's program producers are banding together to fight increasing problem of illegal videocassette copying of television programs. Video Copyright Selcom's 1980 sales for Protection Society, joint venture of BBC and Society of Film Distributors, hopes to educate this major market station were public on financial losses through illegal copying and sale of television programs and and video duplication up 79% over 1979. films. It also plans to draw up code of practice for film laboratories houses, and to investigate illegal traffic in home videocassettes. The total picture is even 0 more impressive. For results Movin' on. Showtime pay cable network will vacate present New York offices (where it not rhetoric call us. shares floor with one of two corporate parents, Viacom) for larger quarters on entire 37th floor of Paramount Plaza Building, 1633 Broadway Occupancy is expected by midsummer.

Unions meet cable. Representatives of Screen Actors Guild and American Federation of TV and Radio Artists have joined for first time in negotiating talent contract with Home Box Office, nation's largest pay cable network. SAG and AFTRA are also discussing first-year agreement for their members involving cable advertising. Representing commercial producers in those talks is Joint Committee on Broadcast Talent Union Relations of felconinc. Association of National Advertisers and American Association of Advertising Agencies. Radio Representatives 0 Who's boss. Cox Cable Communications has changed name of its San Diego system, 1221 Avenue of the Americas largest single cable system with 207,000 basic subscribers, from Mission Cable TV to Cox New York, New York 10020 Cable San Diego. (212) 730-0202

Broadcasting Mar 30 1981 72 for 1981 proposed about $101.5 million for the Voice. But the Reagan administra- Good financial tion would include $1.2 million to keep New York asks for open a VOA shortwave facility in Bethany, more information news for RFE/RL Ohio, that is heard in South America and Africa. The funds would be transferred on cable proposals Reagan budget proposals give from an account that was to finance an in- funding increase to both services crease in personnel to do additional At Cable Work Group hearings, foreign language broadcasts. However, the companies and public testify; Reaganomics may be bitter medicine for Voice still plans to add the 64 3/4 hours of requested material due May 12 most government programs outside new programing weekly, to a total of 929 defense, but not for U.S. propaganda and hours and 15 minutes by the end of 1981. The process of granting cable franchises information efforts aimed at countering The Voice will add its 40th language in for the uncabled boroughs of New York Soviet influence and spreading word of the April, when it begins broadcasting in City has inched forward at two days of U.S. around the world. Radio Liberty and Azeri to the Soviet Republic of Azerbai- hearings before the city's Board of Esti- Radio Free Europe would receive about jan, which borders on Iran. mate. The board's Cable Work Group pre- $87 million more in operating funds under sented a report on minimum requirements the Reagan budgets over the next two for cable systems, and the 15 companies years than they would under those pro- Rules of the Boston applying for various cable franchises and posed by former President Carter. And the general public got their chance to ap- Reagan plans essentially to keep Carter's franchising game pear before the board as well. proposals for the Voice of America, which The Cable Work Group, while having involve an $81-million increase in fiscal Boston's eight cable television franchise made some solid recommendations to the year 1982. applicants have until April 23 to file final board, in its own words "has not reached The Reagan proposals reflect adminis- bids for a 120-channel, two-way system. decisions regarding certain characteristics tration determination to carry out The winner will have to give 5% of its an- of the cable systems," including "the Reagan's campaign pledge to tell the world nual gross revenues to a nonprofit com- number of franchises ... the extent to of the superiority of the American system munity access corporation, 3% to the city which franchises should provide free/ over Communism. And administration of- and offer Boston residents bonds in its universal service and installation ... the ficials see the relatively small increases in company. nature of the interactive capability which the two broadcast services as an inexpen- A request for proposals report contains should be incorporated ... rates and sive way of engaging in that kind of debate these specifications among "the minimum the franchise fees and other 'extra-service worldwide. standards" Boston expects of final appli- package' requirements which sould be im- Radio Liberty, which broadcasts news of cants. Boston Mayor Kevin H. White's in- posed." the Soviet Union into that country, and troduction to the report calls the require- New York as a consequence has pre- Radio Free Europe, which offers domestic ments flexible "to encourage maximum pared a "supplemental information re- news to listeners in other Soviet bloc imagination and innovation" from the ap- quest" concerning those and other system countries, are to be given the principal role plicants. in the ideological battle. National Security There are eight preliminary applicants Council staff members, backed by NSC for the franchise the city estimates may chief Richard Allen, are said to have taken cost $65 million to build: Warner Amex, the lead in proposing the increase for the Times Mirror Co., Rollins Cable Vision, two services, which are funded through Boston Cablevision Services, Cablevision the Board for International Broadcasting. Systems of Boston, Abetta Corp., Ameri- Watch out The Reagan administration is seeking a can Cablevision of Boston and Tribune $600,000 supplemental appropriation for Cable of Boston. RL/RFE in 1981, for a new total of After the primary application deadline for Selcom $100,300,000, as well as authority to last November, Boston cable TV coordina- divert to operational uses $2,400,000 now tor Richard Borten pronounced himself earmarked for relocating RL/RFE person- pleased with a "very attractive" group of in the nel back to the U.S. The Reagan adminis- applicants (BROADCASTING, Nov. 10, tration no longer plans those relocations. 1980). After the April 23 final application Much of the $3 million total would be deadline, Borten will hold public hearings used to replace facilities lost in the bomb and investigate each company's track Rocky blast that wrecked the RL/RFE head- record. The mayor is expected to pick the quarters in Munich last month, as well as winning firm by September. to initiate a new service aimed at Soviet The RFP report, prepared by Borten, his Mountains central Asia. staff and a Boston lawyer, calls for a 15- The administration is seeking $4 million year license and a five-year building time- Selcom's 1980 sales for more for 1982 than the $94,317,000 table. The city requires two residential and this major market station were Carter had requested. The reduction from one institutional cable-of 40 channels up over 8500,000 over 1979. is real, since $3 each-with two-way capability. 1981 more apparent than The total picture is even million of the 1981 funds is to meet cur- The winning company will have to post rency devaluation needs, and would be a $2-million performance bond, to be for- more impressive. For results carried over to 1982. feited if it fails to complete the job, and not rhetoric ...call us. The major news in the budget for would either have to sell $1,000 bonds VOA-whose mission is to disseminate (convertible to preferred stock in three news of the U.S. worldwide-is the $81 years) or issue 10-year $1,000 bonds to all million being sought in 1982 to build relay interested Boston residents or institutions. stations in Sri Lanka and Botswana to Under either plan, individuals could transmit programing to South Asia and buy up to $25,000 worth of bonds and in- felcom,inc. Africa. All told, the Reagan administra- stitutions as much as $50,000. Radio Representatives tion is the VOA The city wants a nonprofit, independent seeking $187,616,000 for 1221 Avenue of the Americas next year, about $1.2 million less than corporation to allocate time and encourage Carter had proposed. public access programing on as much as New York, New York 10020 Both the Carter and the Reagan budgets 20% of all residential channels. (212) 730-0202

Broadcasting Mar 30 1981 73 characteristics, which those seeking tary on the last 30 years of women in franchises are asked to answer no later broadcasting, followed by Stahl's keynote than May 12. Up and coming: address. Among the decisions and assumptions Guest panelists during the five-day con- of the Work Group mentioned in the re- AWRT convention vention will include Steven Lukasik, the port are that single franchises probably will FCC's chief scientist; Christopher Weaver, be awarded in the boroughs of the Bronx The American Women in Radio and president, Media Technology Associates, and Staten Island (the Bronx so far has Television's 30th annual convention, to be Washington; Judith Elnicki, vice presi- only one franchise applicant, Cablevision held May 5-9 at the Sheraton-Washington dent, Satellite Television Corp., and Systems) but that the feasibility of grant- hotel in Washington, promises to be one Booker Wade, president Community ing more than one franchise in Brooklyn of the richest programs AWRT has offered Television Network, Washington. and Queens is under consideration. Mir- yet. roring the recommendations of a study by For the first time, roundtable discus- the Washington law firm of Arnold & sions on a variety of subjects will be awards Porter for the city last year (BROADCAST- offered; a tour day is intended to give par- British cable ING, Oct. 6, 1980), the Work Group calls ticipants new insight into the workings of seen as opening for franchises with two subscriber cables, the FCC and Congress, and featured with at least 70 channels, a basic service speakers will include CBS News White another market to package that "should" have at least 24 House correspondent Lesley Stahl, NBC U.S. film companies channels, eight of them access channels, a News correspondent Robert Abernathy dedicated two-way institutional cable, and and Washington Post metropolitan editor Britain's home secretary, William one broadcast-quality studio and two Bob Woodward. Whitelaw, has announced the first mobile units for every three to four Com- The convention, for which preregistra- franchises to be awarded in the country's munity Board Districts a system serves. tion topped 300 last week, will kick off pilot cable television trial. (There are a total of 47 such districts in the with "Inside Washington Day." Limited to Five cable companies are involved with four outer boroughs). 150 participants, this will include a tour of total coverage of 76,000 homes. These are Among other points raised in the report, the FCC, lunch in the Senate Caucus already fed the regular broadcast stations it is noted that the city sees business ser- Room, a visit to the Voice of America and by cable, but until now no special cable vices, such as data transfer, as "essential," a reception honoring the 21 women in channels have been allowed. that "the city is interested in exploring the Congress. On May 6, AWRT will host a The new channels are expected to rely use of cable television to provide an alter- black-tie reception and anniversary ban- on feature films, offering a new market for native to traditional telephone service" quet when the organization's Silver American distributors. and that the city wants cable operators to Satellite award will be presented to an in- SelecTV, a newly-formed company, has "provide for parental control over all pro- dividual who has made an outstanding signed agreements with two of the opera- graming on the cable system-through contribution to broadcasting. tors, British Telecom (a division of the lock boxes or other means." Thursday's agenda includes a documen- post office) and Philips Cable Television, to supply the cable programs. In addition to films, SelecTV is to feature sporting events. The government rules, however, do not allow the cable channels to bid for the exclusive rights to any sports events. CAMBRIDGE CRYSTALS The main challenge for the cable opera- PRECISION FREQUENCY tors is where to find the feature films, MEASURING SERVICE most of which Would come from American Services SPECIALISTS FOR AM -FM -TV film companies. In this area the cable 445 Concord Ave Cambridge. Mass 02138 operators will be competing directly with Phone 16171876.2810 the two broadcast networks, the BBC and ITV, which until now have been the only television market for films. AERONAUTICAL CONSULTANTS DOWNTOWN COPY CENTER Tower Location/Height Studies FCC Commercial Contractor FAA Negobatrons JOHN CHEVALIER, JR. AM-FM-TV g NASA lists-tariff NAEB facing updates-search services-mailing AVIATION SYSTEMS lists, C B Amateur. etc. ASSOCIATES, INC. financial crunch 1114 21st St.. N.W., 1650 So Pacific Coast Hwy Wash., D.C. 20037 202 452-1422 Redondo Beach. CA 90277 Although most public broadcasters are (213) 378 2281 chewing their nails over what they'll do if federal funds for public broadcasting are cut, others are already facing bleak eco- CENTURY ENERGY SYSTEMS nomic conditions. datawople Jac Radio, Technical Services Group One public broadcasting organization AM FM TV CONSTRUCTION MGMT already reporting financial trouble is the Translators/Low Power TV FIELD ENGINEERING Allocation Studies /Directories AMFM MEASUREMENTS National Association of Educational 1302 18th St, N.W., Suite 502 AUDIO ENHANCEMENT Broadcasters, a Washington-based profes- San Lula Obispo, CA 93406 Washington, D.C. 20036 Box 1241, sional organization that offers a variety of (805)544.7944 AFCCE Assoc. Member (202) 296.4790 educational services for public broadcasters. Although NAEB President James ED BUSHMAN ASSOCIATES contact Fellows says the precise extent of the Broadcast Consultant NAEB's financial problem has not yet AM.FM RADIO BROADCASTING MAGAZINE SALES MOTIVATION 1735 DSelin St. N.W. been determined, NAEB sources estimate SALES MANAGEMENT that it is facing an accumulated deficit of SALES SEMINARS Washington, D. C. 20036 21901 Oceanview Lane for avollabilitls anywhere from $100,000 to $170,000 and Huntington Beach, CA 92646 Phone: (202) 631-1022 that it had forecast running up an addi- 714964.9115 tional $40,000 of debt this year-all in an organization with a budget of just over $1 million a year.

Broadcasting Mar 30 1981 74 Professional Cards

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Television time sales in like that in order not to offend 1954 surpassed radio's 1931 1940 MO 1960 1970 . 19111 any articulate section of the li.111H111111111111111111 total for the first time. 1111111111111'111111111 population, or the sponsor.... TV increased 39.9% from Last night, however, the $384,692,000 in 1953 to Aluminum Co. of America $538,122,000 in the next year. War and peace in the world happened in 1964 when again sponsored and CBS Eclipsed temporarily by the French surrendered at Dien Bien Phu to Ho Chi again carried ... the kind of America's enthusiasm for Minh's Vietminh army on May 7; France accepted objective analysis of a hot - television, radio recorded a peace terms at Geneva on July 21. France's world really hot-issue which ... decline of 5.4% from time position further deteriorated in November when redeems television journalism sales of $477,206,000 in 1953 Algeria began its war for independence. Independence and puts it into the journalistic to $451,330,000 in 1954. Na- for Puerto Rico was the shout of four men and one big time." The New York tional radio networks suffered Herald Tribune editorialized: woman March 1, as they wounded five members the most with a 15% decline to of "Doubtless Congress, shooting the .. See It Now $78,917,000, the lowest since pistols from the House spectators will provoke Mr. McCarthy 1940. gallery. Across the Capitol Plaza on May 17, the U.S. even further. The half-hour The television universe was Supreme Court unanimously ruled that segregation in show was a sober and realistic expanding. Stations on the air public schools was unconstitutional. It was also the appraisal of McCarthyism and totaled 439 by the end of the year in which Dr. Jonas Salk began inoculating the climate in which it year, up from 356 at the begin- children against polio and in which England's Roger flourishes. ... Apparently, the ning. Though FM operating Bannister, competing at Oxford, became the first audience response was over- stations again declined, from human to run a mile in less than four minutes. And in whelmingly in favor of Mr. 560 to 532, AM's air on the BROADCASTING ... Murrow and against Mr. Mc- rose from 2,521 to 2,669. Carthy, but even if the returns Radio was in the process of tranformation forced by TV's were reversed, the network still would have fulfilled its func- phenomenal success. tions as an organ of expression and public service. Mr. McCar- Part of television's success stemmed from political specials thy's ability to insult and calumniate those who oppose or cri- that captured the public eye in 1954 as well as the introduction ticize him is well known. By refusing to be bullied, the broad- of color "spectaculars." Sylvester L. (Pat) Weaver, NBC's new casters will assure their own future and help to guarantee president, was primarily responsible for the latter type of pro- America's." graming, which offered 90-minute entertainment specials in CBS gave McCarthy time to reply to Murrow on April 6. For expanded time slots, on varying nights of the week. his rebuttal McCarthy prepared a film that cost $6,336.99 Much of the political excitement involved Senator Joseph (paid for by CBS). In it he attacked Murrow as a "symbol, the McCarthy (R-Wis.) and his continuing campaign against the leader and the cleverest of the jackal pack that is always found Communist influence that he perceived to infest the U.S. at the throat of anyone who dares to expose Communists and government. Although in early 1954 McCarthyism retained traitors." much of its power, CBS's Ed Murrow and Fred Friendly, who CBS responded by expressing its confidence in "the in- had put the spotlight on McCarthy's tactics on a 1953 See It tegrity and responsibility of Mr. Murrow as a broadcaster and Now program, televised another expose on March 9, 1954. as a loyal American." Phone calls and telegrams from the When CBS, again, refused to promote the broadcast, Friendly public endorsed the commentator's stand by a three-to-one and Murrow paid for a New York Times ad themselves. This ratio over that of McCarthy. President Eisenhower, at a news time See It Now aired films of the Wisconsin senator as he in- conference, stated he had known Murrow for years and con- terrogated and bullied witnesses during a hearing. The show sidered him a friend. contained minimum comment, letting the senator's behavior Earlier, McCarthy had attempted to get time to respond to a speak for itself. It drew a large audience and much praise from March 6 speech by Governor Adlai Stevenson, but was denied public officials and the press. by CBS as well as NBC even though McCarthy had threatened Representative Melvin Price (D-I11.) told the House, "It is "to teach" the law to the networks. Instead, Vice President indeed a rare thing when a TV network will stick its neck out Richard M. Nixon was given free time to respond to Steven- by initiating ... a hard-hitting, honest, unvarnished report on son's remarks. The rationale was that Stevenson had spoken a highly charged, completely controversial issue. We have on a program given to the Democrats and that any opportunity learned to expect television to pull its punches in a situation to reply should be accorded an official Republican spokesman.

Broadcasting Mar 30 1981 77 1954

"Hats off to CBS and NBC," com- anticipated mixture of money and commented BROADCASTING, "for turning plaints. As part of the Republican push for thumbs down on the untenable demand of media coverage, the Eisenhower cabinet Senator Joseph R. McCarthy for equal appeared on TV, the first time such a time ... The networks have taken a posi- meeting had ever been televised. The tion ... that they will not become pawns of Democrats immediately asked for equal the politicians, no matter how highly time, but received denials from all the net- placed or vindictive." works except NBC, which settled the dis- All of this was prelude to the McCarthy pute by granting a half hour each to both Army hearing that began in April and ran parties. for 36 days. In that time the deteriorating As BROADCASTING wrote: "Though it image of the Wisconsin senator was mer- certainly did not damage the Republican cilessly exposed by the TV camera's eye as cause ... the cabinet telecast was not, in he sought to prove charges of subversion the true sense of the phrase, a political against Army officers and civilian officials. broadcast. ... Hence, the Democrats' ap- Viewers became more aware of the pound- peal for equal time was wholly unjustified. ing tactics of McCarthy and his aide, Roy ... The answer of Frank Stanton [of CBS] Cohn, and the bully impression was to the Democrats' demands was eminently further enhanced by the quiet, chivalrous sound: 'Our established policy has not demeanor of Joseph Welch, the Army's been to provide time to reply to the Presi- NARTB KEYNOTE Award for 1954 is pre- elderly counsel. When the Republicans dent of the United States or members of sented to William S. Paley (I), CBS board lost control of the Senate in the November his cabinet appearing and speaking as chairman, by Harold E. Fellows, NARTB such, or reporting to the people on their 1954 midterm elections, McCarthy was president, at the convention's opening. activities over our facilities. ... We replaced as chairman of the investigating Mr. Paley delivered the keynote address. official subcommittee. Then came a 67-22 vote by have applied [this policy] alike to Repub- the Senate to condemn him for "conduct lican and Democratic administrations' that contrary to Senate traditions." -Broadcasting. May 31 The night after Dr. Stanton issued The Army hearings were televised live statement, a Democratic candidate for in their entirety by ABC and DuMont and estimated the coverage for the hearings Congress from New Jersey was granted an in filmed segments by NBC and CBS. The cost the networks over $10.5 million, in- appearance on Strike It Rich (a game daily telecast gained praise and popularity. cluding the cancellation of regularly show) on CBS-TV because his Republican Because the Senate Permanent scheduled commercial programs. The au- opponent had appeared on the show Investigations Subcommittee refused to dience it attracted helped to move ABC earlier. Aspirin, anybody?" allow the hearings to be sponsored, ABC, into a more competitive position with CBS Giveaway show proponents in 1954 with the fewest daytime sponsors among and NBC. marshalled special arguments for the the three biggest networks, was in the best Television and political figures further Supreme Court which agreed to review the position to allocate large blocks of sustain developed their love-hate relationship. FCC's proposed rules that would make ing time to the hearings. BROADCASTING The 1954 election campaigns brought the such shows illegal. ABC, CBS, and NBC contended that listening to or watching a program did not constitute "consideration," the premise upon which the FCC based its proscriptive interpretation. NBC THE $3 million sale of the maintained that "Not a single case has Lone Ranger radio-tv proper- ever found that a lottery price is paid by a ty by George Trendle and as- contestant being required to give, in his sociates H. Allen Campbell own home, attention to a contest program. and Raymond J. Meurer (PT, Not a single case has suggested that ex- Aug. 9] is finalized by (I to posure of a contestant in his own home to r) Mr. Campbell; Mr. Trendle; advertising could be considered the Jack Wrather, and Mr. equivalent of buying the commodity ad- Meurer. Mr. Wrather pur- vertised." Yet the FCC argument rested chased the property in as- upon just such a premise as FCC Assistant sociation with his mother, General Counsel J. Roger Wollenberg Mrs. Mazie Wrather, and assailed giveaway shows as "evil lures" John L. Loeb & Assoc. designed to attract listeners and viewers for the benefit of sponsors. The Supreme Court, in April in a 8-0 ruling, found that the FCC had exceeded its authority in defining listening to a radio program or watching a TV show as "consideration." "Last week's Supreme Court decision against the FCC's giveaway rules," commented BROADCASTING, "must be regarded as a victory for the cause of free radio and television. It must not, however, be regarded as an invitation for further abuse of the freedom thus gained.... Now that the decision is on the books and the legality of giveaways established, it remains to be seen whether broadcasters and telecasters will apply to a number of existing programs a test somewhat more - lirriadrusling, Aug. severe than that of deciding whether they

Broadcasting Mar 30 1961 78 1954 are within the law. ... It must be decided whether they are in good taste, whether they advance or retard the art of programing, whether they are economically sound. Some, we admit, could not survive investigation on those grounds." Critics of giveaway shows often pointed to Strike It Rich,(CBS-TV, NBC Radio), a game show that awarded cash, including money donated by listeners, to contes- tants with stories of misfortune, as a prime example of poor taste in programing. Contending that Strike It Rich solicited money from listeners, New York City Welfare Commissioner Henry L. Mc- Carthy informed Walt Framer, owner and producer of the program, that the show needed a license as a welfare agency to keep operating. Framer denied solicitation and said that a "Heart Fund" had been set up as the result of spontaneous donations from listeners. McCarthy also called the show "a national disgrace," contending that more than 55 destitute families had come to New York in search of money from Strike It Rich only to become part of the city's welfare rolls. A New York state legislative committee disagreed that the show needed a license as a welfare agency. MULTI-MILLION DOLLAR contract signifying entry of Walt Disney Productions into tv The show continued with, in the words of is signed with ABC-TV by Mr. Disney, as (I to r) Robert E. Kinter, ABC president; BROADCASTING, "its present execrable Sidney M. Markley, ABC vice president and Roy 0. Disney, president of Walt Disney standards." Productions, prepare to affix their signatures to the document. Most immediate of the On a higher plane, NBC and CBS began contract stipulations is the production of 26 hour-long tv programs by the 18-time the big-budget era of television program- "Oscar" winner, which will be telecast by ABC-TV starting in October. ing. New NBC President Pat Weaver in March announced plans for 90-minute color "spectaculars." CBS planned "ex- -Broadcasting, April 12 travaganzas!' These shows, costing up to by only 10%. coverage." $300,000 each for time and talent, relied CBS's fall schedule of three color shows Other remedies included FCC Commis- on big name stars such as Helen Hayes, each week included the Best of Broadway, sioner Frieda Hennock's request that all Fredric March, Ethel Barrymore, Betty sponsored by Westinghouse, the Shower grants be frozen (a position from which Grab le, Betty Hutton, Ginger Rogers, of Stars, sponsored by Chrysler, and such she later retreated), all VHF's be reduced Ann Southern, Frank Sinatra and Tyrone regularly scheduled shows as Toast of the in power and that there be no mixture of Power. Town, Life With Father, Meet Millie and UHF and VHF service in a market. Du- Satins and Spurs, NBC's first color many others that were colorcast on a rotat- Mont suggested that the four TV networks spectacular, was aired Sept. 11 at a producing basis. NBC planned at least one color should be "equalized" in the top 100 tion cost of $200,000. It received good show each evening of the week for at least markets as to the number of VHF and reviews for its star Betty Hutton, but only 60 hours of color programing each month, UHF affiliates. mixed reviews for the colorcasting since and also envisioned a "comprehensive na- While FCC Chairman Rosel H. Hyde the color values changed when the TV tional color TV network!' Because of the defended the FCC's stand on intermix- cameras did. initial expense and limited audience, ABC ture, Commissioner Hennock asked Con- BROADCASTING commented: "The first and DuMont, the smaller networks, gress to share the blame for the UHF NBC-TV spectacular scheduled last Sun- planned no color programing for 1954. problems, saying it was congressional day night, may be said to identify the true A concern of many in 1954 was that pressure on the FCC that produced quick beginning of the color television era. From UHF would prove unable to compete with grants. Hennock vowed to fight "the now on color will be on schedule and in in- VHF television, particularly in areas monopoly of the two big networks, CBS creasing quantity. Color will enable where the two were intermixed. It and NBC." Later, Hennock told a National television stations to go after local ac- prompted a call for another freeze on Association of Radio and Television counts which have been space users in television licensing pending a resolution Broadcasters panel that "I am now firmly newspapers. ... At present stages of of the issue. A steering committee of UHF convinced that only the eventual move of mechanical development, newspapers can- operators and grantees made its request in the TV service into the UHF band can not prepare color as fast or as faithfully as May before Senator Charles E. Potter's save the patient." color TV. Color TV will also attract na- (R-Mich.) Senate Commerce Subcommit- CBS President Stanton urged a deinter- tional advertisers who now are using color tee on Communications. "So that the mixture study, but ABC Vice President ads in national magazines. The difference problem of survival of a competitive Ernest Lee Jahncke Jr. said: "It is too early in cost between black-and-white and color system will not have been rendered aca- to conclude that it is necessary to abandon television will be infinitely less than the demic by the extinction of all UHF broad- as unworkable our present allocation con- difference in cost between black-and-white casters in mixed markets, and in order to cept of using both VHF and UHF sta- and color printing." avoid complicating a solution to the inter- tions." ABC supported many of the Du- CBS-TV Vice President Hubbell Robin- mixture problem," the UHF group said, Mont proposals and recommended that son Jr. estimated that in three to four "there should be an immediate suspen- the FCC should revise the multiple owner- years, with an increase in color sets and sion of all further grants of applications for ship rule to permit multiple VHF owners market penetration, the cost of colorcast- new television permits and for changes in to acquire UHF stations. ABC's Jahncke ing would exceed that of black and white existing television authorizations affecting also suggested that color-possibly for the

Broadcasting Mar 30 19131 79 1954 With apparently no remedy acceptable of the entertainers. To capture late-night to all, Senator John W. Bricker (R-Ohio), viewers, NBC's Tonight Show with host chairman of the Senate Commerce Com- Steve Allen lengthened its format from 40 mittee, in late summer announced a full- to 105 minutes. To attract children, CBS scale probe of television broadcasting to launched Lassie, a world of adventure, focus on the practices of networks, the boyhood and danger that was neatly FCC and UHF. The investigation, Bricker resolved with the help of the resourceful said, would be a continuation of the Potter collie. subcommittee hearing "which brought The networks continued to air what they some of the problems of UHF to light, but hoped would be dazzling specials. In a came up with no basic solutions." The in- January episode of Hallmark Hall of vestigation stemmed from a Bricker bill Fame, NBC presented a two-hour version earlier in the year that had sought regula- of "Richard II" with Maurice Evans. CBS, tion of networks only. for one of its color extravaganzas as part Many in the industry remained hostile of the December Shower of Stars series, to the probe. BROADCASTING editorialized: aired a special version of Charles "What will be accomplished by the Bricker Dickens's "A Christmas Carol" with Fre- investigation of all things broadcasting is dric March as Ebenezer Scrooge and Basil as much of an enigma as the inquiry itself. Rathbone as Jacob Marley's ghost. If past inquiries in this field are any cri- All four networks participated in a 425 teria, the answer will be exactly nothing, TV station hookup in October to air a two- except for an abysmal waste of time and hour special celebrating the "Diamond money by private groups as well as Jubilee of Light." This 25th anniversary money." program cost the electrical industry more Just as UHF proponents hoped for a than $1 million for time, talent and solution to their problems, educational facilities. Despite a cast that, among broadcasting advocates prayed for the eco- others, included Judith Anderson, Lauren nomic fortitude to endure. April 14 Bacall, Walter Brennan, Joseph Cotten, marked the second anniversary of the Eddie Fisher, George Gobel, Helen FCC's adoption of the Sixth Report which Hayes, Harry Morgan, David Niven and reserved 242 channels for noncommercial Kim Novak, it failed to live up to its poten- educational TV, but despite Ford Founda- tial. BROADCASTING wrote: "Unfor- tion efforts, the educational station growth tunately the anniversary of the electric was minimal. BROADCASTING, in an April light turned into (1) a free plug for plea- editorial, commented: "The grand total of sant but elderly clips from Hollywood Mr. Lamb (I) and Sen. Kefauver . . . at educational stations on the air is four. The shelves; (2) an array of disjointed scenes Comr. Doerfer's nomination hearing be- total number of construction permits whose waste of writers, actors and money fore Bricker committee. authorized for educational stations is 29, perhaps surpassed any previous mish- most of them on flimsy financial show- mash in television history; (3) examples ings. The total number of applications filed of bad taste in pitting amorous scenes is 52, out of 242 reservations (this number against faith and hope, and (4) further -Broadcasting, Aug. 16 has been increased since to 250). What has happened to the 200 uncalled-for channels? They're vegetating, many of them in first three to five years-be confined to areas where there are qualified commercial UHF. applicants and where additional service is As a solution, the FCC announced that needed." after Sept. 1, it would consider applica- By July, seven educational TV stations for two new kinds of stations: a UHF tions- KUHT Houston; KTHE Los Angeles; satellite station that would rebroadcast the WKAR-TV East Lansing, Mich.; WQED parent station and that could be either Pittsburgh; wHA-Tv Madison, Wis.; KQED UHF or VHF, and a UHF budget station, San Francisco and wCET Cincinnati-were an independent local UHF outlet that on the air. would operate virtually nothing but a The Joint Committee on Educational transmitter and telecast only film or net- TV in October issued a report citing "the work material. Such options, the FCC extensive degrees of progress made in so hoped, would enable existing UHF sta- short a time." Educational TV stations tions to expand their coverage and would on the air were serving 12 million people allow low-cost independent UHF stations and would serve another 10 million people to get started in areas currently without in areas where nine ETV's were under service. construction. Commissioner Hennock dissented Competition among the commercial THE RECORD $9,750,000 purchase of Du- loudly, feeling that such rules provided a television networks was heating up. To Mont's WDTV (TV) Pittsburgh by "death blow to UHF." Comparing UHF to compete with the highly publicized color Westing- house Broadcasting Co. [PT, Dec. 61 is FM, Hennock argued, "In both FM and specials of NBC CBS, and and at the sig- signed for UHF, stations ... were starving for net- nificantly lower production price of by four principals (I to r): seated, Chris J. Witting, work programing-their lifeblood. In both $100,000 a show, ABC signed Walt Disney WBC president; the same vicious circle inevitably in- Dr. Allen B. DuMont, president, Allen B. studios to film a black-and-white family DuMont sured-no sets, no audience, no advertis- series starring Labs, and, standing, E. V. Hug- the Disney entourage: gins, vice president of corporate ing revenue. And now the last piece of the Mickey Mouse, Donald Duck, Pluto, affairs, Westinghouse Electric Corp., and Ted FM pattern is being fitted into the UHF Goofy and company. To with compete Bergmann, director of broadcasting for jigsaw puzzle-the reduction of the whole NBC's Today Show, CBS inaugurated The the DuMont Television Network. service to the role of an auxiliary. Nothing Morning Show with Walter Cronkite as more is lacking and the stage is set for the anchor, Charles Collingwood as news re- complete stultification of UHF" porter and the Bil Baird puppets as some -Broadcasting, Dec. 13

Broadcasting Mar 30 1981 80 1954 proof that Hollywood's hackneyed press agentry and program formats are bad television." Reversals and problems surfaced in other areas of the industry as well. Edwin Armstrong, 63, the inventor of frequency modulation, beleaguered by his patent dispute with RCA and saddened by his wife's estrangement from him died in a fall from his 13th floor New York apartment. Police listed his death as a suicide. "Major Armstrong, in life," wrote BROADCASTING, "erected for himself a monument that is timeless. Every time one turns on his radio or television set he is paying tribute to Edwin Howard Armstrong. Others gave radio a voice; he gave it sensitivity and amplification?' Edward Lamb faced problems too, as FOLLOWING installation of Oliver Treyz (4th I) as the first president of Tele- the FCC continued its license renewal vision Advertising Bureau, seven of the 10 members of the TvB board of directors pose hearings, charging Lamb with Communist with their new president. L to r: George B. Storer Jr., Storer Broadcasting Co.; W. D. associations. To counter the allegations, Rogers Jr., KDUB-TV Lubbock, Tex.; Richard Moore, KTTV (TV) Los Angeles, and Lamb offered $10,000 to anyone who board co-chairman; Mr. Treyz; Clair R. McCollough, WGAL-TV Lancaster, Pa., also could disprove his affidavit in which he TvB board co-chairman; Merle S. Jones, vice president, CBS-TV New York; Lawrence denied any connection with the Com- H. Rogers, WSAZ-TV Huntington, W. Va., and chairman of the TvB membership communist Party or Communist sympathizers. mittee, and Roger W. Clipp, WFIL-TV Philadelphia. TvB directors not present were "Obviously," Lamb said, "no decent Campbell Arnoux, WTAR-TV Norfolk; Kenneth L. Carter, WAAM-TV Baltimore, and American citizen enjoys being a victim of H. W. Slavick, WMCT (TV) Memphis. a smear campaign or a victim of a frame- up, even when such an attack is motivated by one's competitors or other jealous persons." The FCC argued that Lamb lied -Broadcasting, Oct. 13 about his Communist affiliations, favored Communist communications and gave bury the past. This means a reappraisal on the same ground. Because TV has become money to Communist causes. Despite the basis of where our listeners are, what of almost inestimable public importance, Lamb's repeated denials and requests for a type of people are included in these it has attracted the politicians' interest. speedy hearing, the case dragged on with listeners and what have been their chang- Similarly, the blue-nosers and the refor- no decision being made by Christmas ing listening patterns because of the in- mers are swarming like the termites they recess. roads of television." He added that MBS are. ... It is the regulatory and legislative In addition, the Department of Justice would "prevail for many more 20 year picture that's most alarming. In spite of proceeded with two antitrust probes that spans," but with little resemblance to ex- being plagued by the reformers and plun- touched broadcasting. One involved a suit isting operations. dered by some politicians, we'll predict, alleging monopoly by several film distribu- By the end of the year the FCC and the broadcast media will wind up 1955 as tors in the release of 16 mm movies for broadcasters still needed answers to that first in the hearts of their countrymen." TV, and the other involved a preliminary problem and other issues that included inquiry into advertising business practices. VHF-UHF coexistence and a lingering The FCC officially changed its composi- fear of subterranean Communist in- tion as Robert E. Lee and John C. Doerfer fluence. The American public looked for- both received confirmation for full seven- ward to better programing, and more year terms (see 1953), and George E. affordable color TV sets. BROADCASTING, Sterling resigned. President Eisenhower in in its December forecast for the coming Stay Tuned September appointed Ohioan George C. year entitled, "1955: Lumps, Bumps, and McConnaughey as FCC chairman. Ike Business," predicted more money for made his choice in the belief that "govern- broadcasters and more investigations as 1. What network reforms were ment should exert a minimum of inter- well: "Broadcasting is becoming big busi- suggested in the Plotkin ference with the lives and fortunes of its ness. It will be bigger in 1955. Because of memorandum from Senator citizens." Rosel H. Hyde, who had served bigness there are more brickbats than bou- Magnuson's investigative committe? as April 1953, a quets being thrown-legislatively, busi- chairman since reverted to 2. How did the shape of DuMont commissionership. nesswise and otherwise. ... Many won- Television Network change in 1955? The future of radio networks was ders are destined to emerge from the further indicated by events that took place laboratories. Color TV should get rolling. 3. What adult western debuted on CBS - later in the year. In one, RCA-NBC Board ... Nationally, it would appear that radio TV in the fall, became a long-running Chairman David Sarnoff told an affiliates has suffered because it has become the success and was mainly responsible meeting in Chicago that network radio poor relative living under the same roof for a new trend in programs? may eke out a "poor existence" and that with its more affluent TV cousin. Locally, 4. Who was the Democratic senator its survival depended on new patterns, radio continues to do pretty well. ... Busi- from Tennessee who probed for a new selling arrangements and new types ness prudence dictates full divorcement of possible link between TV and of programs. Sarnoff's remarks were part radio and TV in selling and creative pro- juvenile delinquency? of an overall assessment of major issues in graming. On the Washington front, the broadcasting. forecast is for inclement weather with 5. What television special, starring The changing pattern dictated for radio storms of hurricane force on Capitol Hill. Mary Martin, captured an audience of networking was also underscored by MBS ... The question is no longer whether 65 million? President Thomas O'Neil. Speaking at an there will be an investigation, but whether October testimonial luncheon on MBS's there will be two or more running The answers next week, 20th birthday, O'Neil said: "We have to simultaneously, and covering substantially in "1955."

Broadcasting Mar 30 1981 81 For the Recorch

1 construction cost: As compiled by BROADCASTING March 16 Fenton, Mich.-D.R.O. Inc. seeks 1160 khz, kw- San Angelo, Tex. 76902. Estimated U. Address: 608 Ridgeview, Corunna, Mich. 48817. $400,000; first quarter operating cost: $85,400; through March 20 and based on filings, Estimated Construstion costs: $119,000; first-quarter revenue: $480,000. Format: Contemporary. Principal: authorizations and other FCC actions. operating cost: $30,000; first-year revenue: $300,000. Walton A. Foster (40%), O.P. Bobbitt (30%) and son, Format: Easy listening. Principal: Donald R. Olmstead Philip Chase (25%), Joe Rushing (5%). O.P. Bobbitt is Abbreviations: AFC-Antenna For Communications. (90%) and his wife, Lillian (10%). Donald Olmestead president and general manager of WEEL (AM) Fair- ALJ - Administrative Law Judge. alt.-alternate. is president and owner of wholesale electric motor firm fax, Va. Philip Chase Bobbitt is fellow at Aspen In- ann.-announced. ant.-antenna. aur-aural. aux.- in Corunna. Lillian is teacher at Corunna public stitute, Washington, D.C., and vice president and auxiliary. CH-critical hours. CP-construction per- schools. Ann. March 12. minority stockholder of KTEO(AM)-KWLW(FM) Angelo, Tex. Foster is president and 66% owner of mit. D-day. DA-directional antenna. Doc.-Docket. Kingsley, Mich.-Juarez Communications Corp. San ERP-effective radiated power. HAAT-height of an- KRVN-AM-FM Sonora, Tex. Rushing is manager of seeks 640 khz, 1 kw-D, 20 kw-N. Address: 1445 tenna above average terrain. KTEO/KWLW. Ann. Feb. 17. khz-kilohertz. kw- Delaware Avenue, Flint, Mich. 48506. Estimated con- kilowatts. meters. MEOV -maximum expected m- struction costs: $19,700; first-year operating cost: $16,- Luling, Tex.-Radio Luling Inc. seeks 94.7 mhz, operation value. mhz-megahertz. mod.-modifica- 350; revenue $130,000. Format: MOR/CW. Principal: 100 kw, HAAT: 736 ft. Address: P 0. Box 5488, Beu- tion. N -night. PSA-presunrise service authority. Yonanda M. Juarez Naismith (51%), Lillian Wegerly and mont, Tex. 77706. Estimated construction cost: $425,- RCL -remote control location. S-A Atlan- -Scientific daughter-in-law, Bernadette M. Wegerly 000; first year operating cost: $45,000. Format: CW. ta. SH -specified hours. SL-studio location. TL- (24.5% each). Naismith is teller at Flint, Mich. bank Principal: Hicks Communications Inc. (100%), which transmitter location. trans.-transmitter. TPO - and former announcer at WFDF(AM)-WFBE(FM) is owned by R. Steven Hicks (59.52%) and brother, transmitter power output. unlimited hours. vis.- U- Flint. Bernadette Wegerly is administrative assistant at Thomas (32.99%) and Don V. Ingram (7.58%). They visual. w -watts. noncommercial. '- Borg Warner Corp., Troy, Mich., automobile supplier. own KLVI(AM) Beaumont, Tex., and KYKR-FM Port Lillian Wegerly is retired. They are also new AM appli- Arthur, Tex., and are principal owners of KDDC-FM cants for North Las Vegas. Nev. (see below). Filed Denton, Tex. Hicks Communications also owns 49% of New Stations March 6. Amigos Broadcasting Inc., applicant for new FM in North Las Vegas, Nev.-Juarez Communications Laredo, Tex. Ann. Feb. 17. Corp. seeks 650 khz, I kw-D. Address: 1445 Delaware FM applications Ave., Flint, Mich. 48506. Estimated construction cost: AM applications Brown $355,000; first year operating cost: $16,000; revenue Siloam Springs, Ark.-John University Riverbank, Calif- Riverbank Broadcasters seeks $130,000. Format: MOR. Principal: Yolanda M. Juarez seeks 89.9 mhz, 11.4 w, HAAT: 92 ft. Address: 1957 con- 770 khs, lkw-U. Address: 4610 Briarwood Drive, Naismith (51%), Lillian M. Wegerly and daughter-in- West University, Siloam Springs 72761. Estimated cost: $14,500; first year operating cost: $15,- Sacramento, Calif. 95821. Estimated construction law, Bernadette Wegerly (24.5% each). They are also struction Educational. Non-profit, non- costs: $60,000; first quarter operating cost: $18,000. applicants for new AM in Kinglsey, Mich. (see above). 500. Format: principal: and Format: MOR. Principal: Robert A. Jones, Marvin B. Ann. Feb 27. stock corporation; John Brown Jr. is chancellor Clapp, Carl J. Auel (one-third each). Auel is station John Brown Ill is president. They also own Winston, Ore.-Gospel Hymn Time Inc. seeks 700 manager and Clapp is chief engineer, both at KUOA(AM)-KMCK(FM) Siloam Springs, knz, .5 kw-D, 25-N. Address: P.O. Box AA Winston, KEBR(FM) Sacramento, Calif. Auel and Clapp each KGOL(FM) Lake Jackson, Tex., and KGER (AM) Ore. 97496. Estimated construction costs: 545,500; own 14.5% of KNOC(AM) Grass Valley, Calif., 25% of Long Beach, Calif. Ann. Feb. 17. first quarter operating cost: $14,000; revenue: $117,- KGBA(AM)ICPI Holtville, Calif. Auel also owns 50% 000. Format: Religious. Principal: Non-stock corpora- Needles, Calif- Murphy Boradcasting Inc. seeks of KEWQ(AM) Paradise, Calif. Jones owns 85% of 50 kw, HAAT: -281 ft. Address: 2000 Mc- tion; Richard W. Gawer, president. He has no other 97.9 mhz, WJJQ(AM) Tomahawk, Wis., and 33.33% of WWBC E, broadcast interests. Ann. March 16. Culloch Blvd., Suite Lake Havasu City. Estimated (AM) Cocoa, Fla.. Filed March 10. construction cost: $134,000; first quarter operating Beaufort, S.C.-William and Vivian Galloway seeks Santa Ynez, Calif -Radio Representatives Inc. cost: $24,000; first quarter revenue: $15,000. Format: 1490 khz, 500 w-D, 250 w-N. Address: P 0. Box 26 L. Murphy seeks 600 khs, 1 kw-D, 10w-N. Address: R.R. 1, Box Contemporary/CW. Principal: Rick Frogmore, S.C. 29902. Principal: William A. Galloway 4399, Santa Ynez, 93460. Estimated construction (83.5%), Carmelo P Cacciola and wife, Norma (7.5% (51%) and Vivian McNair Galloway (49%). Galloways costs: 594,000; first-quarter operating cost: $18,000; each), David B. Babbit (1 %) and Charles E Ebel (.5%). own Charlotte, N.C.-based building and real estate revenue $30,000. Format: Easy listening/Religious. Murphy is sales engineer for Spin Physics Inc., San renovation firms. They have no other broadcast in- Principal: G. Dawn Delgatty (33.3%), and her brothers Diego, Calif. Carmelo Cacciola is chief engineer at terests. Applicants are requesting interim operating and sisters-in-law, N. James Patterson and wife, KVCR-TV San Bernardino, Calif. Norma Cacciola is authority and special temporary authority from Sea Is- Sharon, Sherwood H. Patterson II and wife, Myrlin San Bernardino businesswoman. Babbitt is Lake land Boradcasting Corp. of South Carolina whose (16.6% each). Delgatty is treasurer for radio rep. based Havasu City attorney. Ebel is El Segundo, Calif,-based license was revoked in 1976. Ann. March 16. in Santa Ynez. James & Sharon Patterson own radio producer. They have no other ownership in- KIRV (AM) Fresno, Calif., and KSPD(FM) Boise, Beaufort, S.C.-Bobby S. Merritt et al seek 1490 terests. Ann. March 18. Idaho, Sherwood and Myrlin Patterson own Ser- khz, 500 w-D, 250 w-N; Address: Lady's Island, Star Leadville, Colo.-Sears Broadcasting of Colorado vicemaster of N.W. Portland, Ore. Filed March 10. Route 5, Box 121, Beaufort, S.C. 29902. Principal: Inc. seeks 93.5 mhz, 3 kw, HATT: 42 ft. Address: 1655 Decorah, Iowa -Ralph M. Sweeney seeks 1200 khs, Bobby S. Merritt and wife, Mildred (25%) each) and Peachtree Street, N.E. Suite 900, Atlanta, Ga. 30309. Emil H. Klatt Jr., and wife, Alice (25% each). Bobby cost: $80,000; first quarter .25 kw-D, 1 kw-N. Address: P. 0. Box I11 Waukon, Estimated construction Iowa 52172. Estimated construction costs: $144,500; Merritt is former producer, writer and on-air per- operating cost: 5100,000; first quarter' revenue: 530,- first-quarter operating cost: $24,250; revenue: S110,- sonality for WBEV-AM-FM Beaufort. Klatts are 000. Format: Contemporary. Principal: Michael J. Sears 000. Format: MOR. Principal: Ralph M. Sweeney Beaufort-based stockbrockers and real estate investors. (100%). He owns 90% of WAEC(AM) Atlanta, Ga., (100%), who is former owner of KNEI-FM Waukon, Ann. Feb. 25. and 100% of FM applicant for Gillette, Wyo. Ann. Iowa. He now owns Sweeney Enterprises and has no Lockhart, Tex.-Arcatel Inc. seeks 94.7 mhz, 100 March 18. other broadcast interests. Filed March 16. kw, HAAT: 1096 ft. Address: 21 South Chadburne St., Camden, Me.-Argonant Broadcasting Inc. seeks 102.5 mhz, 4.68 kw, HAAT: 1110 ft. Address: P.O. Box 258 Islesboro, Me. 04843. Estimated construction cost: $174,000; first year operating cost: 5110,400; revenue: MEI BOON:408 $100,000. Format: Contemporary music. Principal: CONTROL-3 P. Donald King Pendleton, Charles 0. Verrill Jr., John A Versatile Random Select Williams (one-third each). Pendleton is Islesboro real Programmer for Carousels, estate broker and businessman. Verrill is Washington, Instacarts, and Go-Carts. D.C., lawyer. Williams is Portland, Me., banker. They Use Control-3 by itself, have no other broadcast interests. Ann. March 12. OR as a sub-programmer TV application with your present auto- Iron Mountain, Mich.-John R. Powley seeks ch. 8; mation to add random MRP: 316 kw vis., 63.2 kw aur, HAAT: 714 ft.; ant select capability and height above ground: 293 ft. Address: Box 191, R. D. gain 2 additional sources. Dysart, Pa. 16636. Estimated construction cost: $194,- MEI MEANS QUALITY, 000; first-quarter operating cost: $70,000; revenue: LOW-COST AUTOMATION $150,000. Legal counsel: Thomas L. Root; consulting engineer: John R. Powley. Principals: John R. Powley Please call Dave Collins (100%). He also owns WOPC(TV) Altoona, Pa., and at (312)440-3111 WHGM-FM Bellwood, Pa. Ann, Feb. 25. MICROPROBE FM actions VJE 111EI Fairfield Bay, Ark.-Fairfield Bay, Inc. granted 106.3 HANCOCK CENTER, SUITE 1532A JOHN mhz, 3 kw, HAAT: 390 ft. Address: Box 3008 875 NORTH MICHIGAN AVENUE CHICAGO, ILLINOIS 60611 Lakewood Village Mall, Fairfield Bay, Ark. 72088. Esti-

Broadcasting Mar 30 1981 82 mated construction cost $93,758; first-quarter operat- other broadcast interests. Filed March 4. D, 250 w-N) -Seeks assignment of license from ing cost: $21,125; revenue: 555,000. Format: Pop. Prin- WKRW(AM) Cartersville, Ga. (AM: 1270 khz, 500 WOLF Broadcasting Service Inc. to Brent W. Lambert cipal: Fairfield Bay is wholly owned by Fairfield Com- w-D) -Seeks assignment of license from Bartow Radio and Eric W. Johnson for $700,000. (BROADCAST- munities Inc. Clayton G. Gring is president of Fairfield Corp. to Empire Radio Ltd. for $242,000. Seller: Don ING Jan. 19). Seller is owned by Robin B. Martin who Bay. Robert L. Callender, C. R. Warner, Jr, and Neal T H. Kordecki (100%). who has no other broadcast in- also owns 55% of WFGL(AM)-WFMP(FM) Simonsen are directors of Fairfield Communities, terests. Buyer: Julia N. Frew (80%) and her daughter, Fitchburg, Mass.; 51% of WRUN(AM)-WKGW(FM) where Gring is senior VP. Fairfield has application Julie (20%). Julia is former co-owner and manager of Utica, N.Y., and 20% of WMGW(AM)-WKGW(FM) pending for FM in Green Valley, Arizona. Action WYX I (AM) Athens, Tenn. Julie is student. They have Meadville, Pa. He also is applicant for new UHF's in March 12. no other broadcast interests. Ann. March 16. Little Rock, Ark., and Omaha, Neb. Buyers are Boston investors who each own 50% of KI0Q-FM Bishop, Monroe City, Mo.-Lyn lee Broadcasting Co. WYOK(AM) Ga. 1000 I Soperton, (AM: khz. kw- Calif., WIKE(AM) Newport and WSTJ(AM) St. granted 101.7 mhz, 2.4 kw, HAAT: 330 ft. Address: D) -Seeks assignment of license from Center Broad- Johnsbury. both Vermont, and each Box 116, 6 Carpenter Dr., St. Peters. Mo. 63376. Esti- one-third of casting Inc. to Terry D. Meeks for 5232,500. Seller: H. KEVA (AM) Evanston, Wyo. Filed March 4. mated construction cost: S66,000; first-quarter operat- Fred Tippets and wife, Dona Jean (50% each). They ing cost: $19,000; revenue: $74.500. Format: C&W. have no other broadcast interests. Buyer: Meeks is Principals: Kenneth L. Bass (president) and 10 others. Lyons, Ga.-based contractor and real estate developer. KJTV(TV)ICPI Amarillo, Tex. (ch. 14, 126 kw vis, 20.4 kw aur., ant. 832 He is chief engineer of KWRE(AM) Warrenton and He has no other broadcast interests. Ann. March 16. ft.) -Seeks assignment of license KVCM(FM) Montgomery City, both Missouri. Ann. from Gary L. Acker to Ray Moran for KRIZ(FM) Aug. 22, KSNS(FM) Lake Charles, La. (FM: 96.1 mhz, I00 Roswell, N.M. plus $325,000. Seller: Gary L. Acker kw, ant. 430 ft.)-Seeks assignment of license from (100%). He seeks to assign his CP for KJTV in ex- Media Inc. to Radio 96 Inc. for $825,000. Seller: L. change for license of KRIZ(FM) Roswell, N.M. plus Russell Keene II (100%), who has no other broadcast additional consideration. Acker also owns 100% of interests. Buyer: J. D. Osburn and Kenneth R. KWAS(FM) Amarillo, 100% of WROS(FM) Jackson- Ownership Changes Reynolds (50% each). They each own 50% of ville, Fla., 80% of KJAK (FM) Slaton, Tex., 50% of KYKX(FM) Longview, KEAN-AM-FM Abilene, and KFIX (FM) Laredo, Tex., 50% of KEPT(FM) KYKS(FM) Lufkin, all Texas. Ann. March 16. Applications Shreveport, La., and 25% of KLFJ(AM) Springfield, KLIK(AM)- KJFF(FM) Jefferson City, Mo. (AM: Mo. Buyer: Ray Moran (100%). He also owns WCOX (AM) Camden, Alabama (AM: 1540 khz, 1 950 khz, 5 kw-D, 500 w-N; FM: 106.9 mhz, 100 kw, KRSY(AM)-KRIZ(FM) both Roswell, and kw-D) -Seeks assignment of license from King & ant. 600 ft.) -Seeks assignment of license from KLIK KTEZ (FM) Lubbock, all Texas, and 30% of King to Harry A. Taylor and wife, Betty J., for 589,800. Radio 950 Inc. to Brill Media Corp. for $2.1 million. KRZY(AM)-KRST(FM) Albuquerque, N.M. Filed Seller: Z. Daniel King and his wife, Virginia (50% (BROADCASTING Feb. 23). Seller is owned by R. March 6. each). They have no other broadcast interests. Buyer: McVay (22%) and nine others. McVay and Grieve are Harry Taylor and wife, Betty (50% each). Mr. Taylor is also principals in WIVQ(FM) Peru, III.; WSTL(AM) KEAM(AM) Nederland, Texas (AM: 1510 khz, 5 Fort Myers Beach, Fla., minister. Mrs. Taylor is secre- Eminence, Ky.; WBUK(AM) Portage-Kalamazoo and kw)-Seeks assignment of license from KE-Com- tary at Fort Myers Beach real estate firm. They have no WKNX (AM) Saginaw, both Michigan. Remaining munications to AOC Broadcasting Co. for $245,000 other broadcast interests. Ann. March 16. broadcast interests. Buyer shareholders have no other plus $65,000 for noncompete agreement (BROAD. is owned by Allen R. Brill, Charlottesville, Va., finan- KRXA(AM) Seward, Alaska (AM: 950 khz, 1 kw- CASTING, March 2). Seller is owned by James H. cial consultant. Brill recently purchased WPVA-AM- SH)-Seeks assignment of license from Radio Seward Joynt who has no other broadcast interests. Buyer is Inc. to Denali Broadcasting Co. for 582,500. Seller: FM Petersburg (Colonial Heights), Va. (BROAD- owned by Richard Oppenheimer (president), Robert Dec. 8, 1980; Feb. 9). He has 10% interest W.E. Fletcher (75.35%) and his wife, Marie (12.35%), CASTING, Clarke and D. Kent Anderson (30% each), and in Worrell Broadcasting Inc., licensee of WHSV-TV and Raymond Rodgers (12.35%). They have no other Michael R. Walker (10%). They are principals of broadcast interests. Buyer: John H. Lindaver (75%), Harrisonburg, Va.; WIFR-TV Rockford, Ill., and KIXL(AM)-KHFI-FM Austin and KBFM(FM) Edin- WBNB-TV Charlotte-Amalie, St. Thomas, Virgin Is- and Dorothy V. Rogers (25%). Lindaver is president of burg, both Texas, and KYKN(FM) Grants, N.M. An- Alaska Industry and Energy Corp. Rogers is lands. Ann. March 16. Anchorage, Alaska-based real estate broker. They have KBUG(AM) Springfield, Mo. (AM: 1060 khz, 500 no other broadcast interests. Filed March 5. kw-D)-Seeks transfer of control of Dixon Broadcast- KSRM(AM)-KQOK(FM) Soldotna. Alaska (AM: ing Inc. from Larry Dixon (52.7% before; 14.2% after) 920 khz, 5 kw-D; FM: 100.1 mhz, 3 kw, ant. 260 It.)- to Herbert R. Cohen and wife, Thelma A. (42.9% Seeks transfer of control of KSRM Inc. from Walter H. before; 85.5% after) consideration: $180,000. Prin- Stephen et al (100% before; none after) to John C. cipals: Seller is Larry Dixon (52.7%). Majority Davis (none before; 100% after) consideration: $2000. stockholder is unable to invest new capital into station. Principals: Seller is owned by Walter H. Stephen Buyer is Herbert and Thelma Cohen, who will assume (21%), David Goodwin (25%), Robert L. Clay (45%) debt service in exchange for majority control. Filed The Choice Is Yours and John C. Davis (8%). Buyer, who already has March 16. minority interest in station, is general manager at WVBS(AM)-WP1C(FM) Burgaw, N.C. (AM: 1470 KSRM (A M)-KQOK (FM). They have no other broad- khz, I kw-D; FM: 99.9 mhz, 100 kw, ant. 520 ft.) - cast interests. Filed March 6. Seeks transfer of control of Smiles East Inc. from Der- * Syndicated movie and wood H. Goodwin, N.J. Suttles & John Ingraham KNOT-AM-FM Prescott, Ariz. (AM: 1450 khz, 1 (100% before; none after) to the River Broadcasting news themes kw-D, 250 w-N; FM: 98.3 mhz, 3 kw ant. 300 ft.) - Co. of North Carolina (none before; 100% after) con- Seeks assignment of license from Parkell Broadcasting sideration: $692.000. Principals: Norman 1. Suttles and * TV station image campaigns Inc. to Payne Prescott Broadcasting co. for $430,000. Derwood H. Goodwin (45% each), and John E. In- Seller: Boyd 1. Browning, and brother, John K. They grahma (10%). Suttles and Goodwin each own 21.82% have no other broadcast interests. Buyer: William F. WFOG-AM-FM Suffolk, Va., 31.3% of WPJL(AM) * TV Production library Payne and brother, John (50% each). They each own Raleigh, N.C., and WDIX(AM)-WPJS(FM) 50% of KCUZ(AM) Clifton, Ariz. and 50% of Orangeburg, S.C. Ingraham owns 5.45% of WFOG - KFMM(FM) [CPI Thatcher, Ariz. Filed March 13. AM-FM and 9.7% of WDIX -WPJS. They also sold. subject to FCC approval WAJL(AM) Winter Park, Fla KPOD (AM) Crescent City, Calif (AM: 1240 khz, I Choose only what you need (BROADCASTING, March 16). Buyer: River Broad- kw-D, 250 w-N)-Seeks assignment of license from casting is general partner and is principally owned by William E. Stamps to Florence M. Poorman for $400,- Goerge E. Pine III, his son, George II, David Rousso from the Great Impressions 000. Seller: William E. Stamps, who has no other and Wayne Rogers (25% each). George Pine III is broadcast interests. Buyer: Florence M. Poorman regional manager for McGavren-Guild Inc., N.Y. radio Package. Call today. (100%), who has no other broadcast interests. Poor- rep. George II is Lake Village, Ark., farmer. Rousso man is employed with Westminister School District. and Rogers are Los Angeles-based real-estate Calif., and is also real estate investor. Filed March 16. developers and investors. Pines each own 23.75%, and KWDE(FM) Montrose, Colo. (FM: 96.1 mhz, 64.7 Rousso and Rogers each own 9.9% of WNIX(AM) ant. 1,680 ft.)-Seeks assignment of license from Sier- Greenville, Miss. Ann. March 6. ra Linda Broadcasting Inc. to KWDE Broadcasting Inc. for $341,500. Seller: Rafael A. Gomez and Daniel R. KXL-AM-FM Portland, Ore. (AM: 750 khz, 50 kw- Casias (50% each). They have no other broadcast in- U; FM: 95.5 mhz; 100 kw, ant. 990 ft.)-Seeks assign- terests. Buyer; Transwestern Corp. (100%), which is ment of license from Kaye-Smith Enterprises Inc. to wholly owned by Thomas J. Wiens. He is Dillon. Alexander Broadcasting Co. for $5.2 million. Seller: AMERICAN Colo.-based businessman with interests in banking, ski Joint venture, owned 80% by Dena Pictures and 20% equipment sales and rentals. He has no other broadcast by Alexander Broadcasting Corp. Dena Pictures is PRODUCTIONS interests. Ann. March 16. owned by actor Danny Kaye and wife, Sylvia. Lester Smith is president and owner Alexander Broadcast- WHS(FM) Key West, Fla. (FM:I07.1 mhz, 1.8 kw, of P.O. Box 23355 ing. Smith also recently bought from Kaye ant. 96 ft.) -Seeks assignment of license from David Nashville, ihnnessee 37202 KJRB(AM)-KEZE(FM) Spokane, Wash. (BROAD- W. Freeman and his wife, Elizabeth (50% each), to 1-800-251-2058 CASTING Feb 23) and KISW(FM) John M. Magiola (55%) and Richard H. Taylor (45%) Seattle, Wash. (BROADCASTING 23). Buyer: for 5225,000 (BROADCASTING Feb. 16). Sellers March Smith also owns 20% of Audio Electronics Corp, Muzak have no other broadcast interests. Magiola is former Franchise for Cincinnati area and is limited partner in In Tennessee, 615-329-1988 general manager at WQSN(AM) Charleston. S.C. Seattle mariners. Filed March 9. Taylor is announcer with WBTV(TV) Charlotte, N.C., and performer for Jefferson Productions. They have no WOLF(AM) Syracuse, N.Y. (AM: 1490 khz, 1 kw-

Broadcasting Mar 30 1981 83 derson and Clarke have sold interest in KIVA-TV Far- 5200,000. Principals: Sellers are transferring their in- sion manager for National Federation of Independent mington, N.M. ("Changing Hands," Feb.23). Ann. - terest to other principal stockholder. Buyer has been Businesses. Lillian Mason is housewife. They have no March 16. 49% owner of KOXY-AM-FM and vice president since other -roadcast interests. Action March 13. 1971. He has no other broadcast interests. Action March 13. WMTS( AM) Murfreesboro. Tenn. (AM: 810 khz, 5 Actions kw-Di-Granted transfer of control of Hale Broadcast- KENI-TV Anchorage-KFAR-TV Fairbanks, both WJR0(AM I Glen Burnie. Md. (AM: 1590 khz. 500 ing Corp. from Monte Hale to John McCreery for $1.23 Alaska (KENI: ch. 2, 28.8 kw vis, 5.68 kw aur, ant: 180 w-U)-Granted assignment of license from Radio Sta- million. Seller is owned by Monte Hale. who has also ft; KFAR: ch. 2, 5.37 kw vis, 676 w aur, ant: 45 ft.) - tion WJRO to Erald Broadcasting Inc. for $350,000. sold WKOS(FM) Murfreesboro (see below). He has Sold by Midnight Sun Broadcasters Inc. to Zaser and Seller is owned by Harry G. Sells (3016). Harold H. no other broadcast interests. Buyer is John McCreery, Longston Inc. for S4.6 million. Seller is group owner of Hersch and Samuel J. Cole (25% each) and L. Weston who has been general manager of WMTS since June, four AM's and three TV's with more than 50 Gregory (20%). They have no other broadcast in- 1980. He also owns 4% of WNOI(FM) Flora, Ill. Ac- stockholders. Alvin 0. Bramstedt is president, general terests. Buyer is owned by William J. Hingst and Ethel tion March 12. manager and 21.3% owner. Its other broadcast proper- T. North (33.3% each) and George Dietrich and wife, WKOS(FM) [formerly WMTS -FM) Murfreesboro, ties are also for sale: KENHAM); KFAR (AM); KINY- Erald (16.7% each). Hingst is editor of 7hlbot [Md.] Tenn.: (FM: 96.3 mhz, 20 kw, ant. 170 ft.) AM-TV Juneau, and KTKN(AM) Ketchikan, all Banner. North is Easton, Md., real estate owner. -Granted transfer of Hale Broadcasting Inc. to Alaska. Deal to sell entire portfolio three years ago fell Dietrich is manager of WFMD-AM-FM Easton. Erald control from WKOS Inc. for Seller is owned by through when contested by Alaskans for Better Media, is announcer of WEMD. They have no other broadcast $2,372,000. Monte Hale who has no other broadcast interests. Buyer is consumer group that claimed that concentration of interests. Action March 13. owned by Thomas V. Armshaw, Murray media holdings in one group would not be in public in- Moss and Joseph Wolf (one-third each). Armshaw is president terest (BROADCASTING, Nov. 28, 1977). Buyer is WTVB(AM)-WNWN (FM) Coldwater, Mich. (AM: and general manager of WRQK (FM) Greensboro. owned by Jessica L. Longston whose firm owns various 1590 khz, 5 kw-D, I kw-N: FM: 98.5 mhz, 50 kw, ant. N.C., which group also owns. Moss is Los Angeles in- real estate holdings in Northwest. She also owns 500 ft.) -Granted transfer of control of Tri State vestor. Wolf is Los Angeles attorney. They have an- KSEM(AM) Moses Lake and CP for FM there and Broadcasting Co. from Paul Ruse (100% before; none nounced plan to acquire full complement of FM sta- sold KAYO(AM) Seattle, Wash. (BROADCASTING, after) to Tri State Communications Inc. (none before; tions within next five years, concentrating on top 25-50 Nov. 26, 1979). Action March 6. 100% after) consideration: 5294,000. Principals: Seller markets (BROADCASTING, July 21. 1980). is principally owned by Paul E. Ruse and his wife. Myr- KLOC(AM) Ceves, Calif. (AM: 920 khz, 500 w- Armshaw also has one-third interest in WPET(AM) tle, and Robert E Koser, William E. Koser, Reynolds D)-Granted assignment of license from KLOC Greensboro. March 12. Koser, and Action Broadcasting Inc. to Clock Broadcasting Inc. for $500,- Erwin Dibbern. Buyer: Paul E. Ruse (48.38%), wife Myrtle 000. Seller: Chester Smith (51%), Enoch S. (11.9%), Gary B. Mallerhee and six others. Christoffevsen (13%), Melvin Quevo (12%), Albert I. (19.2%) They have no other broadcast interests. Action March 13. Chance (7%) and five others. Quevo owns 50% of new TV applicant for Chico, Calif. Others have no other In Contest WMYQ-AM-FM Newton, Miss. broadcast interests. Buyer: Armour C. Smith and (AM: 1410 khz, 500 w-D; FM: 106.3 mhz, Joseph A. Saletta (25.5% each), Midway McKittrick 3 kw) -Granted assignment of license from William H. Webb (receiver) to Robert Procedural Oil Corp. (40%), Merle L. Lancey and Clarkson B. rulings L. Tatum for $283,635. Seller: Webb has no other Bradford Jr. (4.5% each). Saletta is also president of Denver, Colo. TV proceeding (American Televi- broadcast interests. Buyer: Tatum owns Bay Springs. Midway McKittrick. Smith owns tranfer and storage sion and Communications Corporation. et al.) -By Miss., oil company. He has no other broadcast in- businesses in California. Lancey is land developer and five separate actions. AL) Frederic J. Coufal denied terests. Action March 10. Bradford owns lumber company, both Modesto, Calif. several petitions to enlarge, granted petitions by Col- area. They have no other broadcast interests. Action orado Television Inc.. and Oak Television of Denver KFTW(AM) Fredericktown, Mo. (AM: 1450 khz, 1 March 16. Inc., and added kw-D, 250 w-N) -Granted transfer of control of issues to determine whether grant of American Television's application would violate cable- WAKA(AM) Gainesville, Fla. (AM: 1390 khz, 5 Madison County Broadcasters Inc. from W.N Cate broadcast crossownership rules: and to determine kw)-Granted assignment of license from NABCO (100% before; none after) to David S. Smith Sr. (none whether Colorado Television principal John H. Gayer, Inc. to Kent Communications for 5432.250. Seller is before; 100% after) consideration: $132,230. Prin- participated in preparation and use of false, misleading owned by Joseph Schwartzel (50%), father, James Sch- cipals: Seller owns 90% of KFTW; James Bragg owns coverage maps as chief executive of Station K A AT wartzel, and Floyd Peede, Michael Jones and other 10%. They also own KXRQ(AM) Trumann. Denver, and, if so, effect on his qualifications to be Katherine Holt (12.5% each). They have no other Ark. Buyer has been general manager of KFTW since licensee, ordered burden of proceeding be on propo- broadcast interests. Buyer is owned by R. Kent 1978 and has no other broadcast interests. Action nents and burden of proof Replogle who is general manager, KMBC-TV Kansas March 16. on applicants against which the issues are City, Mo. He has no other broadcast interests. Action directed, and reserved decision on Col- orado's request for site issue against Alden March 13. WHHH(AM), Ohio (AM: 1440 khz, 5 kw-U) - suitability Granted transfer of control from Tribune Chronicle of Communications of Colorado Inc.. and Oak's request KCOG(AM)-KMGO(FM) Centerville, Iowa: Warren, Ohio, to Frank Mangano for SI million. Seller for and issue against American: denied petition by (AM: 1400 khz, 500 w-D, 250 w-N; FM: 98.7 mhz, 100 is owned by Helen Hart Hurlbert Trust, Zell Draz. Alden for leave to amend and granted motion by Col- kw, ant. 450 ft.)-Granted assignment of license from trustee. Draz, daughter of Hurlbert, is publisher of Pi- orado Television and resolved in its favor financial Chariton Valley Broadcasting Co. to KMGO/KCOG bone Chronicle newspaper. Trust has no other broad- issue designated against it; granted motion by Ameri- Inc. for 5875,000. Seller is owned by Michael G. and cast interests. Buyer is East Liverpool. Ohio-based real can Television and resolved in its favor financial issue John O'Connor, brothers, Paul Ahrens and Edward E estate investor who also owns WOH1(AM)- designated against it: granted several petitions for Bock (25% each). They also own KCHE(AM) WELA(FM) East Liverpool. Action March 13. leave to amend; and granted motion by Colorado Cherokee, Iowa. Bock also owns 22.2% of KCCY (FM) Television and extended to March 9 time to file motion Pueblo, Colo., 20% of WCC1(FM) Savannah, Ill., and WEND(AM) Ebensburg, Pa. (AM: 1580 khz. 1 kw- to compel answers by Alden (BC Doc. 80-465-68). Ac- D)-Granted assignment of license 17% of WBLM(FM) Lewiston, Me. Buyer is owned by from The Great tion Feb. 24. American Wireless Joyce Dennison (50.5%) and husband, Paul L. Signal Inc.. to Herlihy-Kuehen & Associates for 5I80.000. Knoxville. Tenn. MDS proceeding (Southeast (49.5%). They own KILJ(FM) Mount Pleasent, Iowa. Seller: Mark A. Kirebel and J. Jeffrey Long (50% each). They have no other broadcast Mobilphone. Inc., et al.) ALJ John M. Frysiak granted Action March 13. request interests. Buyer: David F Herlihy Jr. and Carl C. joint and approved agreement which calls for merger KOYY-AM-FM El Dorado, Kan. (AM: 1360 khz, Kuehn II (general partners), John E. and Lilliam of Midwest Corporation and Knoxville Signal to 500 w-D; FM: 99.3 mhz, 3 kw, ant 135 ft.)-Granted Mason (limited partners). Herlihy is retail sales man- Corporation be known as Knoxville-Midwest Signal Co., transfer of control of KIKZ Inc. from Michael Home ager/announcer at WCMB(AM) Harrisburg, Pa. authorized reimbursement of 51,586.51 to South- and Alpha Home (51% before; none after) to Guy P Kuehn is western area director for Pennsylvania east, dismissed with prejudice applications of South- east and Russell (49% before; 99.998% after) consideration: Emergency Management Agency. John Mason is divi- Knoxville. granted the application of Knox- ville-Midwest Signal Co. and terminated proceeding (By MO &O, CC Doc. 80-614-16). Action Feb. 26. Corpus Christi, Tex. TV proceeding (Coastal Bend Family Television, Inc. and Christian Childrens Network, Inc.) By three separate actions, ALI James F. LOS ANGELES (213) 681-0144 Tierney granted petition by Christian for leave to amend its application to reflect corrected information concerning its financial qualifications; granted petition by Coastal Bend for leave to amend its applications to reflect broadcast interest of principal (By Order; Ac- tions Feb. 23); and granted to a limited extent motion by Christian and enlarged issues to determine whether Coastal failed to consistently maintain public file in its proposed city of license as required, and, whether Coastal harassed or intimidated members of public attempting to inspect file; whether applicant demanded an unreasonable price for copying documents con- MoreNlusic Programming tained in file; and effect of evidence adduced under this issue on Coastal's basic and comparative qualifications (BY MO&O. BC Doc. 80-460-61). Action Feb. Quality Automated Radio Formats 27. Tampa, Fla. TV proceeding (Family Television Since 1974 Corporation, Inc. and Suncoast Telechoice. Inc.) - AU Byron E. Harrison granted joint request and ap-

Broadcasting Mar 30 1981 84 proved agreement, authorized reimbursement of crease HAAT: 614 ft. (H&V) and change TPO. Ann. 540,000 to Suncoast by Family and 526,803.52 to Tam- March. pa Broadcasting Corporation, previous applicant in pro- Facility Changes KYNT(AM) Yankton, S.D.-Seeks CP to make ceeding, dismissed Suncoast's application, granted changes in ant. sys., change TL to: 1.4 miles of Center Family's application and terminated the proceeding of Yankton; change SL & RC to: 202 West 2nd, (BC Doc. 80-386-87). Action March 4. Applications Yankton, S.D. & change type trans. Ann. March 16. WBLX(FM) Mobile, Ala.-Seeks CP to change TL Fort Bragg, Calif. FM proceeding (Mendocino to: north side of hwy. 31 at junction with hwy. 181, WTJS(AM) Jackson, Tenn.-Seeks CP to utilize Coast Wireless Company and Fort Bragg Broadcasting, Spanish Fort, Ala. Change type trans.; change type former D non-directional antenna as aux. D antenna. Co.) ALI Joseph Gonzales granted joint motion by ap- ant.; increase ERP: 100 kw (H&V); increase HAAT: Ann. March 16. 738.4 plicants and approved agreement, authorized reimbur- ft. (H&V) & change TPO. Ann. March 16. KNBO(AM) New Boston, Tex.-Seeks CP to make sement of 517,000 to Fort Bragg by Mendocino, dis- KRHS(AM) Bullhead City, Aris.-Seeks Mod. of changes in ant. sys. (increase height of tower to accom- missed Fort Bragg's application and ordered that Men- CP to change TL to: Holiday Shores shopping center, modate FM ant.) Ann. March 16. be in status docino's application retained hearing (By Bullhead City. Ann. March 16. MO&O BC Doc. 80-62-63). Action March 5. WRDE(AM) Altavista, Va.-Seeks CP to make K BIG-FM Los Angeles-Seeks CP to make changes in ant. sys. (increase height of tower). Ann. Zanesville, Ohio. FM proceeding (Muskingum changes in ant. sys.; change type ant. (aux.) ERP: 36.2 March 16. Christian Voice of Central Broadcasting Company and kw (H&V) & change TPO. Ann. March 16. Ohio) - ALI Joseph Stirmer granted petition by Chris- tian and enlarged issues to determine whether WRTH (AM) Wood River, 111.-Seeks CP to make Actions changes in ant. sys. (augment D & N patterns & correct Muskingum principal Thomas Taggart has attempted KCSS(FM) Turlock, Calif.- Granted CP to in- spacing & orientation of array). Ann. March 16. to extort broadcast facility from FCC licensee; whether crease ERP .150 kw (H&V), ant. height 60 ft. (H&V); Taggart has to an undertaken obtain ownership interest WVIM-FM Coldwater, Miss.-Seeks CP to increase conditions (BPED-79121AD). Action March 12. in broadcast station or stations other than in Zanesville HAAT: 325 ft. (H&V); change type ant. & change WERB(FM) Berlin, Conn.-Granted CP to and to conceal such interest from FCC; whether Tag- TPO. Ann. March 16. gart abused the Commission's processes by filing peti- change freq. to .024 kw (H), ant. height -70 ft. (H) KPER (AM) Hobbs, CP to tion for rulemaking and drafting an opposition to it N.M.-Seeks Mod. of (BPED-79128A0). Action March 12. make changes in ant. sys.: change type trans.; change which he sought to have another party file; whether wATR (AM) Waterbury, Conn.- Granted CP to type ant.; increase ERP: 25 kw (H); increase HAAT: Muskingum has requisite qualifications to be licensee; change the monitoring points for N pattern; conditions 257 ft. (H) & change tpo. Ann. March 16. and whether Christian's programing proposal demon- (BP- 800724A1). Action March 12. strates superior devotion to public service warranting KQWB(AM) Fargo, N.D.-Seeks Mod. of CP as WATR-TV Waterbury, Conn.-Application granted comparative preference, and ordered burden of pro- mod. to make changes in ant. sys. (remove FM ant. & to commercial TV broadcast station CP to change type ceeding be on Christian and burden of proof on decrease height of tower). Ann March 16. trans. Action March 16. (By BC Doc. 80-347-48). Muskingum MO&O Action WTPM(FM) Aguadilla, P.R.-Seeks CP to make KWWC-FM, Columbia, CP to in- March 9. changes in ant. sys.; change type trans.; change type Ga.-Granted crease ERP 1.25 kw (H&V), ant. height 95 ft. (H&V); ant.; change SL & RC to BO. Sabanetas, State Rt. No. conditions (BPED-791221AD). Action March 12. FCC Decisions 2., Five miles north of Mayagues; increase ERP: 50 kw (H&V); increase HAAT: 984 ft. (H&V) and change KORT(FM) Grangeville, Ind.-Granted CP to FCC Review Board granted applications of South- TPO Ann. March 16. change TL to 2.5 miles south of the city Grangeville, eastern Bible College Inc. and Glen Iris Baptist School increase ERP .410 kw (H&V), 710 WRIU(FM) Kingston, R.I.-Seeks ant. height ft. for new educational FM at Birmingham, Ala., on 91.9 CP to make and make in sys. changes in ant. sys.; change TL to: Dog Kennek Bldg., (H&V), changes ant. mhz subject to their sharing frequency. The Review (BPH-800926AA). Action March 12. Board concluded that Southeastern's fears of being Plains Rd., Campus of U. of R.I.; change type ant; WSJP(AM) identified with Glen Iris' programs could be eliminated ERP: 1.59 kw (H&V); increase HAAT: 418 ft. Murray, Ky.-Granted CP to increase (H&V) and change TPO. Ann. March 16. power to I kw non-directional ID; conditions almost entirely by concluding a time-sharing arrange- (BP-800606AH). March 12. ment whereby Southeastern would operate on Tuesday, KESD(FM) Brookings, S.D.-Seeks CP to make Thursday, Saturday and alternate Sundays and Glen changes in ant. sys.; increase ERP: 49.8 kw (H&V); in- WOZI(FM) Presque Isle, Me.-Granted CP to Iris on Monday, Wednesday, Friday and alternate Sun- days, rather than shifting times back and forth between two each day. Action March 10.

Designated for hearing Brownfield Broadcasting Corp. and Brownfield Radio Inc., for new FM station to operate on 103.9 mhz, at Brownfield, Tex., to determine if applicants are financially qualified; which of proposals would, on comparative basis, better serve public interest; and which, if either, of applications should be granted (BC Is only one of Doc. 81-164-65). Ann. March 17. many reasons broadcasters throughout the U.S. and Allocations Canada invest in the Bridal Fair Program, Ansley, Alaska-In response to petition by Reid Spann proposed assigning 100.1 mhz to Ansley as its Bridal Fair ® delivers... first FM assignment, comments due May 4, replies Community Involvement May 25 (BC Doc. No. 81-154). Action March 6. New Business Fort Bragg and Mendocino, Calif. -In response to petition by Fort Bragg Broadcasting Co. proposed Increased Budgets From Existing Clients assinging 97.7 mhz to Fort Bragg as its second FM Improved Long-Term Client Relationships assignment; and reassigning 92.7 mhz from Fort Bragg to Mendocino to reflect its actual use there, comments Increased Business in the "First -Quarter" due May 4, replies May 25 (BC Doc. 81-153). Action March 6. We have the track record to get the job done-We will deliver 54 Bend, Ore.-In response to separate petition by Ter- over million of business on our client stations in ry A. Cowan and KBND Inc. proposed assinging 97.5 the first quarter of 1982! mhz and 105.7 to Bend as its third and fourth FM assignments, comments due May 4, replies May 25 If you would like to take some of the "risk" out of your (BC Doc. 81-155). Action March 6. future, stop by our Hospitality Suite at The Las Vegas Hilton. We'll show you how Bradford, Kane and Warren, all Pennsylvania - the marketing pros at Bridal Assigned 103.1 mhz to Warren as its second FM Fair, Inc. can make this a "jackpot" year for your station! assignment; substituted 103.9 mhz for ch. 276A at You could Kane; and substituted 98.3 mhz for ch. 280A at Brad- win big money in Las Vegas... ford, effective May 4 (BC Doc. 80-238). Action March if you're lucky-But Bridal Fair is a sure bet! 6. (If you aren't going to NAB this year, give us a call or write. Mifflintown, Pa.-Assigned 107.1 mhz to Mifflin- One of our Regional Managers is anxious to make you money.) town as its first FM assignment, effective May 4 (BC Doc. 80-234). Action March 6. Bridal Fair, Inc. 8901 Indian Hills Drive Lewistown, Pa.-Assigned 105.5 to Lewistown as Omaha, Nebraska 68114 (402) 397-8902 its second FM assignment, effective May 4 (BC Doc. 8-233). Action March 6.

Broadcasting Mar 30 1981 85 change TL to Rural Hilltop, Presque Isle; ERP 1.35 kw KAR1( AM) Blaine, Wash.-Granted mod. of CP to Ann. March 17. 420 (H); ant. height ft. (H); conditions make changes in ant. sys. and redesign the directional Comment dates are approaching about FCC pro- (BPH-800131 AA Action March 12. ant. pattern during N hours; conditions posal to increase number of VHF television stations. KIRL (AM) St. Charles, Mo.-Granted mod. of CP (BMP-800618AE). Action March 4. Proposal could add new VHF channels and stations in to make changes in ant. sys.; change TL to Aubuchon WGUB(AM) Manitowoc, Wis.-Granted CP to communities throughout country. Under proposed rule Road, near Junction of Missouri Botton Road, near St. change city of license from Manitowoc to Two Rivers. change, new channels on VHF band could be alloted in Charles, and operate trans. by RC from SL; conditions Wis.; change hours on operation by adding N service many areas. The rule change would make VHF stations (BMP-810123AR). Action March 12. with 5 kw; install DA-2; change TL to Viebahn and available in New Jersey and Delaware, where VHF viewers are served by New York, Philadelphia, WAGY Forest City, N.C.-Granted CP to change U.S. 141, Mainitowoc, and make changes in ant. sys., only and Baltimore 17. hours of operation to U by adding N service with 500 conditions (BP-800613AC). Action March 9. stations. Ann. March DA-N; change TL to north of intersection of Wood burn and Church Streets, Forest City, and make changes in ant. sys.; conditions (BP-800228AM). Ac- Satellites Call Letters tion March 12. WCTI-TV New Bern, N.C.-Application granted to Grants commercial TV broadcast station MP to change ERP to Bedford Cable TV for Bedford, Ind. (E2778). Applications vis. 316 kw 31.6 chg. (max), air. kw; trans.; change Call Sought by ant. type and make changes to ant. sys. Action March Tele-Media Company of Ridgway. Ridgway, Pa 16. (E2779). New AM WRDL (FM) Ashland, Ohio-Granted CP to Tele-Media Company of Waynesburg for WJFB Bryant Radio Co.. ML Julliet. Tenn. Waynesburg, Pa. (E2809). change freq. to 88.9 mhz; change TL to 401 College New FM's Ave., Ashland; increase ERP 3 kw (H&V); ant. height Saratoga Cable TV Inc. for Saratoga Springs, N.Y. WFAR Danbury Community Radio Inc.. Danbury, 170 ft. (H&V); change TPO and change type trans., (E2810). Conn. operate by RC and make changes in ant. sys. Community TV Corp. for Gifford. N.H. (E2811). WAOP Allegan County Broadcasters Inc.. Ostego, (BPED-791228BH). Action March 12. Crow River Cable TV for Hutchinson, Minn. Mich. WILK(AM) Wilkes-Barre, Pa.-Granted CP to in- (E2812). WHRC-FM Peter Edward Hunn, Port Henry N.Y crease N power to 5 kw and make changes in ant. sys.; Clear Cable-Vision Inc. Dora Junction, Ala. KIXC-FM Joy Radio Broadcasting Inc.. Ouanah, Tex. conditions (BP-800205AF). Action March 12. for (E2815). KSOX-FM Edgar L. Clinton, Raymondville. Tex. *WCVY (FM) Coventry, R.I.-Granted CP to in- ATC Cablevision of Pasadena for South KOZI-FM Northcentral Broadcasting Co.. Chelan, South Wash. crease ERP..2 kw (H&V); ant. height 36 ft. V); condi- Pasadena, Calif. (E2816). tions (BPED-791026A1). Action March 10. New TV El Cortez Hotel for Las Vegas (E2817). KMIT(FM) Mitchell, S.D.-Granted CP to make WRJK-TV Channel 40 Inc.. Bluefield. W Va Riverside Cable Inc. for Zanesville, Ohio (E2818). changes in ant. sys.; change type trans. and ant.; in- Existing AM's crease ERP 65 kw (H&V); decrease ant. height 290 ft. Metrovision Inc. for Easton Rapids, Mich. (E2819). KSJO Sterling Recreation Organization Co.. San (H&V) and change TPO (BPY-800407AG). Action Metrovision Inc. for Menomonee Falls, Wis. Jose. Calif. March 23. (E2820). WJYJ Affiliated Broadcasting Inc. Jackson, Fla. KNEY (FM) Pierre, S.D., Granted mod. of CP to Warner Amex Cable Communications Inc. for Far- WRPW Boss Communications Corp., Cambridge. Mass. change TL to 1.6 miles of Ft. Pierre on Cedar Hill mers Branch, Tex. (E2821). Road, Ft. Pierce; SL & RC: 106 W Capitol Street, WTJT London Broadcasting Inc., Franklin. Tenn. Videostar Connections Inc. for Atlanta (E2823). Pierre, SD.; increase ERP 3. kw (H&V), ant. height KIXC Joy Radio Broadcasting Inc.. Ouanah, Tex. Pa. 300 ft. (H&V), and make changes in ant. sys. Warner Cable Corp. of Pittsburgh for Pittsburg, WNVC United Communications Corp., Herndon, Va. (BMPH-800911AC). Action March 10. (E2823). Existing FM's WAXO(AM) H. S. Anderson Company for Trona, Calif. Lewisburg. Tenn.-Granted CP to in- KJJJ-FM ITC Communications of Arizona Inc.. crease power from 250 w to I kw; conditions (E2826).?L Glendale, Ariz. (BP-800908AC). 3. Action March Century Center Communications for Honolulu KSJO-FM Columbia Theatre Co., San Jose. Calif. KWTS(FM) Canyon, Tex.-Granted CP to in- (E2829). KELS Pro Media Inc.. Ardmore, Okla. crease ERP: .125 kw (H), ant. height -9 ft. (H) South Baldwin Cablevision for Gulf Shores, Ala. KJYO Insilco Radio of Oklahoma Inc., Oklahoma (BPED-791231BV). Action March 4. (E2829). City KTAI(FM) Kingsville, Tex.-Granted CP to in- Hi-Net Communications Inc. for Atlanta (E2830). WPXI WILC-TV Corp., Pittsburgh. Pa. crease ERP 100 w (H), ant. height 99 ft. (1-1); condi- WMYU Mooney Broadcasting Co.. Sevierville, Tenn. tions (BPED-791220A1). Action Feb. 17. Hi-Net Communications Inc. for San Jose, Calif. (E2831). KHEY-FM KHEY Inc., El Paso. Tex. KUFO(FM) Odessa, Tex.-Granted CP to change WMYX LIN-Wisconsin Broadcasting Corp., TL to intersection of Roads 1787 & 1788 near Odessa; Kankakee TV Cable Co. for Kankakee, III. (WD42) Milwaukee. Wis. crease ERP 100 kw (H&V); ant. height 360 Sun Cablevision Co. of Panama City Beach fo (H&V); change type trans. and make changes in ant. Panama City Beach, Fla. (WE27). Grants system (BPH-800930AC). Action March 4. Call Assigned to KGRO(AM) Pampa, Tex.-Granted mod. of CP to New AM change TL to .29 mile E of State Highway 70. S side of Other State Highway Loop 171, near Pampa. conditions KGTL Peninsula Communications Inc.. Homer, Alaska (BMP-801222BA). Action March 3. Total of 17,369 complaints from public were New FM's KAPE(AM) San Antonio, Tex.-Dismissed ap- received by Broadcast Bureau in January 1981, plication for CP to make changes in ant. sys.; change decrease of 1,339 from December. Other comments KFCM Cherokee Village Broadcasting Co. Cherokee Village. Ark. TL, SL and RC to 1203 W. Hein. San Antonio, and and inquiries for January totaled 1,467, increase of 511 augment pattern due to radiation (BP-800729AL). Ac- over previous month. Bureau sent 1,126 le ters in KARP Carpinteria Broadcasting Co.. Carpinteria. Cala tion Feb. 18. response to these comments, inquiries and complaints. KSHA Redding FM. Redding. Calif. KIOX Mountain States Broadcasting Investments Summary of broadcasting Corp. Durango, Calif. WMFM University City Broadcasting Co.. Gainesville. Fla. FCC tabulations as of Feb. 28, 1981 WHCF Bangor Christian Schools, Bangor. Me. KTMW Bixby Great Electric Radio Inc Mercedes, CP's CP's Tex. On air on Total not Total Licensed STA' au on air on air authorized" WNRN Payne of Virginia Inc.. Virginia Beach. Va.

Commercial AM 4.594 3 2 4. 59 9 113 4,712 Existing AM's Commercial FM 3,301 2 9 3.312 144 3.456 KUUK Shoblom Broadcasting Inc.. Wickenburg. Educational FM 1.095 1 0 1.096 70 1,166 AriZ. Total Radio 8.990 5 12 9.007 327 9.334 KOTE Visionary Radio Euphonies Inc.. Santa Rosa. Commercial TV Calif. VHF 519 1 0 52 8 528 VVPBK Pyramid Broadcasting Inc.. Whitehall, Mich. UHF 237 0 0 237 96 333 Educational TV Existing FM's VHF 102 1 3 106 7 113 KNAX Fresno. UHF 156 2 4 162 16 176 McClatChy Newspapers. Calif Total TV 1.014 4 7 1,025 127 1.152 KROY KPLV Inc., Pueblo. Colo. FM Translators 354 0 0 0 212 566 KBIU Stream Broadcasting Inc.. Lake Charles. La. TV Translators WJX0 Patten Broadcasting-Jackson Inc.. UHF 2.595 0 0 2.595 238 Jackson, 2.833 Mich. VHF 1.395 0 1.395 491 1.886 Existing TV 'Special temporary authorization "Includes of 1pir licenses WCGT Gordon Communications Corp. Albany. Ga.

Broadcasting Mar 30 1981 86 See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details.

RADIO Are you interested in working in Ski Country U.S.A.? Dynamic talk show personalities. MOR announ- Need Salespersons for new AM/FM in Southwestern cers and production experts: Send tapes and resumes HELP WANTED MANAGEMENT Colorado. Send resume. c/o Longhorn Communica- to Tom Krimsier, WWL, New Orleans, LA 70176. tions Inc. 29 North Slope. U.G.V. Clinton, New Jersey Young, growth-oriented, company seeks General 08809. EOE. Personality for Adult Contemporary format. Minimum Sales Manager for East Coast AM-FM billing over $2 two years experience. Send tape and resume to Bill Outstanding career opportunity. WFEC 14 AM in million. Candidate must have local and national sales Campbell, PD, WNMB-FM, 429 Pine Avenue, North Harrisburg, PA is looking for an aggressive. ex- management experience, leadership and motivational Myrtle Beach, SC 29582. EOE. perienced salesmanager or salesman who wants to abilities, organizational and administrative skills, and be salesmanager. Excellent salary, override and medi- FM Announcer: Early AM one a documented track record. Outstanding compensa- shill-minimum year cal. Possible manager position if you work out. Con- experience. Send air check and resume tion plan and opportunity to join young, aggressive, to Personnel tact Mitchell Scott at 717-238-5122. EOE. Director Broadcasting WSM, PO Box 100, management team. EOE/ME Box C-228. Nashville TN 37202. An Equal Opportunity Employer. New Hampshire's Golden Triangle. Fastest growing Terrific Number 1 Salesperson sought for sales area in the Northeast. 30 Minutes to Boston, an hour to Experienced morning drive personality manager of first class AOR FM in medium market city. wanted for ocean or mountains. Town voters just approved a established Middle Tennessee country music station. Looking for person that has longevity in past situa- sports complex to house the Boston Bruins. We are Production experience, MD and PD capabilities tions. Opportunity for No. 1 biller who now wants man- growing too and need experienced salespeople. Only desired. E.O.E. Send to Box and a guaranteed resume C-290. agement future with a company that local station to 60.000 people. Excellent pay and in- rewards success. Unusually good programming and centives. No sales tax. No state income tax. Contact promotion! This is much much more than just another Dick Lange, WVNH, Box 1110, Salem, NH 03079. HELP WANTED TECHNICAL job, but we need a hard, hard worker! Investigate by 603-893-5768. letter and resume to General Manager, KODS, P.O. Box Full time hardworking chief engineer needed for 6167, Duluth, Minnesota 55806. Northern Illinois-established AM/FM looking for powerhouse 5.000 Watt AM Station. Must have First bright, articulate self-starter to handle AM & FM sales. Class License and excellent knowledge of Audio pro- University Radio Station General Manager Uni- Some experience or education desired. Send resume cessing and related audio chains. Resume to Box versity owned public radio station seeks general man- to J. McCullough, WLPO /WAJK, PO Box 215, La Salle, C-273. An Equal Opportunity Employer. ager. Responsible for administrative supervision of IL 61301. An Equal Opportunity Employer, M/F. professional staff, campus and community volunteers Chief Engineer for local AM/FM operation with some including students. Duties include on-the-air fundrais- Wanted, Salesperson for AM, FM, station in S.E. automation. Announcing ability a plus. South Loui- ing and development; programming direction, and Kentucky. Prefer R.A.B. trained, you must be ready to siana Market. EOE. Box C-93. community relations. Experience in radio station ad- cover a lot of ground. We have the product, and we ministration and programming essential; experience need someone to help us sell it. Call me first. Randall Experienced Chief Engineer for 5000 Watt dealing with University community desirable. Position Bliss, General Manager, 606-598-5102 before 3:00 AM/3000 Watt FM in South Arkansas. Top pay and reports directly to Office of the President and Board of p.m. benefits for the right responsible person. Good main- Directors of University Foundation. Duties also include tenance a must. Good working conditions, excellent contacts with community groups, regulatory agencies, WFIN Findlay, Ohio has opening. Will consider only facilities. Send resume to Jeff Murphree, PO. Box and professional organizations. Emphasis on increas- pro sales people with proven track record. Strong es- 1565. El Dorado, AR 71730, or call 501-863-5121. ing public affairs and local programming, but format tablished account list. Outstanding radio market. eclectic. Salary at or better than market scale, de- Equal opportunity employer M /F. Resume to Ron A Sun Belt Opportunity. KGAK/KONM, Gallup. N.M. pending on experience and training. Griffin, General Sales Manager. Good benefits wants the best medium market Chief in the west. program and stimulating university climate in very Should know FCC Regs: AM directional; FM, STL and pleasant location by the sea in thriving metropolitan Small market sales manager. If you are looking to automation. Good references paramount. Call General community. Mail application letter and credentials, move into management, this is an ideal opportunity in Manager for full details. 505-863-4444. EOE. references, exhibits to E L. Asher, Executive Director, a fast growing mountain market. Solid base to build on. Box C-286. University Radio/Television, Office of the President, Ft. Lauderdale FM/Directional AM needs ex- California State University, Long Beach, CA 90840. Sales Manager for fast growing 42,000 watt FM sta- perienced, professional engineer. Give full details, Projected start date is May 1. 1981. Position will re- references and salary requirements in first letter to main open until filled. tion in southern NE. Salary plus commission, good fringe package, excellent growth potential. Send John Galanses, WCKO, 4431 Rock Island Rd., Ft. resume to Cynthia Georgina. FM-104, Keene, NH Lauderdale, 33319 Sales Manager -Group owned AM-FM in Upstate 03431. EOE. New York. Must be strong leader for sales staff of six, Sunshine & Opportunity Chief Broadcast Engineer plus handle key local and regional agency account. HELP WANTED ANNOUNCERS for Public Radio Station (KAWC). Salary based on Stable position with great growth potential in growing education and experience; excellent fringe benefits. broadcast group. Experience preferred, but we will News Director/Sports play-by-play needed now at First class radio telephone operator's license required. consider all top billers looking for management posi- competitive market leader. Beautiful outdoor Rocky Experience in operation, maintenance, repair of broad- tion. Excellent salary, bonus and benefits package for Mountain area. Experienced preferred. E0E/MF. Send cast transmitting and production equipment and 4- the right person. Contact Larry Rosmilso, General resume and salary requirements to Box C-231. GHz satellite system. Apply to Personnel Office, Manager, WDOS/WSRK. Oneonta, NY 607 Arizona Western College, P.O. Box 929, Yuma, AZ - Nights 432-1500. EOE. for Northeast Powerhouse personality MOR. 85364 or 602-726-1000, ext. 222. AA/EOE. Possible step to daytime. If you can make the listener Wanted, feel comfortable, rap on the phone without overdoing Account Executive. Must have ex- Lansing, MI is a great place to live. Need a great perience. Monday it, are informed and intelligent, send your tape, through Friday. Should be able to do Engineer who knows AM direction, FM, automation, et in the detailed background. Prestige Organization. An Equal production. Were located boating and fishing al to run one person department. Send resume to Man- Opportunity Employer. Box C-227. capital of the Northwest. Close to big city entertain- ager, WITL Radio, Lansing, MI 48910. An EOE/AA ments, as well as skiing, hiking, and great camping employee. Excellent plant in top condition. areas. Resume should be sent to KAGT Radio. PO. Box WWBA is currently searching for a dependable ex- 96, Anacortes, WA 98221. perienced announcer. If you feel you are qualified to work at one of America's highest rated beautiful music Ass't Chief for AM-FM. Good maintenance studio/ transmitter. Digital knowledge helpful. Contact Dennis Manager-Sales Manager. 100,000 watt FM Coun- stations, rush a tape and resume to David McKay, Chief. Findlay, OH E0E/MIE try. Midwest. Want dynamic leader. Box C-285. Operations Manager, WWBA Radio, P.O. Box 22000. Rund, WFIN/WHMO St. Petersburg, FL 33742. An EEO Employer. Sunbelt Expansion Opportunity. Growing chain Chief Engineer- Medium market, Ohio station. Care needs Sales/Promotion oriented Group Manager. Suc- WFIN Findlay, Ohio now accepting applications. for RE good audio, and attention to detail a must. Right cessful track record and references a must. Superb fi- Great city, great station. MOR. Resume & tape to Kert salary to right individual. Reply Box C-300. EOE. nancial package, fringes. incentives. EOE/MF. Box Radel, P.D. EOE M/F. C-304. Afternoon/evening slot available now. If you love HELP WANTED NEWS your country contact Don Andrews, PD. WHMO Findlay, Ohio. EOE MIE Experienced News personnel needed for immediate HELP WANTED SALES opening. Mail tapes and resume to: Program Director, Experienced announcer needed in sunny south P.O. Box 8085, Nashville, TN 37207 EOE. PA NJ Powerhouse Pair, WKXW, 50,000 W-FM, 5 Texas for Production Manager at country station. Must KW -AM. New owners committed to success. Grow have on-air as well as production experience. Live thir- Are you Interested in working in Ski Country U.S.A.? with KX. Your sales experience could put you on ty minutes from the beach in tropical paradise. Call Need Newsperson for a new AM/FM in Southwestern ground floor of great career opportunity. Let's put a Chris Kelly, Personnel Director, KELT-FM. 512 Colorado. Send Resume and tape to Longhorn Com- money making deal together for - you. Call Bill Musser 423-3910 or write to P.O. Box 711, Harlingen, TX munications Inc., 29 North Slope, U.G.V. Clinton, New collect 609-882-8471. EOE M/E 78550. EOE. Jersey 08809 EOE.

Broadcasting Mar 30 1981 87 HELP WANTED NEWS Are you interested in working in Ski Country U.S.A.? AFRTS Radio Station manager with commercial CONTINUED Need, Program-Director for a new AM/FM in South- background seeks new challenge. History: engineer- western Colorado. Send resume and tape to, Longhorn ing, news, talent, programming, management. Ag- Morning Newsperson -2 years experience in ag- Communications Inc. 29 North Slope, U.G.V. Clinton, gressive young sm fixes problems-while building gressive News Department. Excellent delivery - New Jersey 08809. EOE. staff loyalty Cost effective. Current on FCC. RAB style -judgment, writing skills a must. No beginners. believer. Ending successful five-year overhaul. II No phone calls. Equal Opportunity Employer. Midwest -established AM/FM has lulltime opening needed, top staff to right offer. Reply in confidence Box Aircheck -Resume to: Ira Bitner, News Director. WIRL for individual to handle commercial production plus C-299. air shift. or Send Radio, P.O. Box 3335. Peoria, IL 61614. Some experience education helpful. resume and tape to J. McCullough, WLPO/WAJK, PO If you have decided your station needs the firm, Anchor/Reporter for Small Market news leader. Box 215, La Salle, IL 61301. An Equal Opportunity guiding hand of an experienced General Manager Strong delivery, writing/technical skills a must. Degree Employer, M/F. who has solved many of a mid-sized radio station's required, experience a plus. Send tape, resume and woes, call 503-266-1160, evenings. salary requirements in first letter to: Rick Adams. Production Director needed for 100,000 watt WTSL, Box 1400. Lebanon, NH 03766. public radio station. Responsibilities include frequent remote music recording, studio production, board SITUATIONS WANTED SALES News 8 Public Affairs Producer for public radio shift, some weekend and evening hours. Experience in sales territory requiring ex- station. Qualifications: BA with at least two years ex- recording required. Send resume and tape demon- Do you have important sales representative? I guarantee tender, perience in News & Public Affairs production. Salary strating recording experience to: Dr. Louise Johnson, perienced loving care for your medium or small market account S8,748- 512,912. Deadline: April 15. Send resume & Personnel Officer, Hutchinson Community College. station in Wisconsin. Box tape to: David Beach, KFJM. Box 8116. Grand Forks. 1300 North Plum, Hutchinson, KS 67501. list. Five years at present ND. C-222. Program Director Operations Manager for Mid- Aggressive Sales or management Experienced, Solid Newscaster needed for full Atlantic AM/FM. Outstanding air and production skills Male, White, 47 Non-Jew Polish. Please no rock or teen stations. time AM & FM. Tapes and resumes to Karl King, News essential. Good salary and benefits. Resume to Box Retarded etc. Frank E. Zabielski, 4608 So. Spaulding, Director WVAM-PO Box 1827 Altoona, PA 16603. C-288. Chicago, 60632 312-254-2251. News Director: Immediate opening for News Direc- SITUATIONS WANTED MANAGEMENT tor, WIBX, 5 KW fulltime CBS affiliate with news-talk format. Eastman OAO, most respected news station in Available immediately, small market manager. SITUATIONS WANTED ANNOUNCERS Central New York. Arbitron rated No. 1 cume and Track record, sells expert for small markets. Engineer, for December 1979 college grad in shares. Send tape, resume and salary requirements to announcer. promotions, handle all FCC applications. Last chance Bill Williamson, WIBX, P0. Box 950, Utica, NY 13503. 28 years experience in small markets successfully. radio. Four-and-a-half years experience. Contact Box C-280. 315-736-9313. An EOE station. Phone 314-586-4090 or Box C-265. Southeast Pennsylvania medium market station Currently Employed Sales Manager wants to man- Experienced air personality seeks Medium Market challenge. Stable, well-equipped Contemporary on seeks a competent journalist for afternoon news. Send age small to medium market, Midwest or West. Heavy ground in tape, resume and writing samples to News Director, sales background and good sales qualities. Program- solid Midwest (preferably Indiana vicinity). First Phone. Box C-269. WHUM Radio, Box 1657, Reading, PA 19603. EOE /ME ing background and on-air experience. Management positions held in seven of last 10 years. now 28 years Newsperson for aggressive news department S.E. old. Your reply confidential! Box C-264. If you Rock, I'll Roll. I am a young creative hard work- New York AM/FM. Excellent opportunity. Tape and ing A.O.R. jock. For tape and resume call Andy Fiduc- Resume to News Director, Box 511. Beacon, NY Manager of Number One rated Medium Market sta- cia at 815-399-3187 or write 1912 Greenfield Lane, 12508. E.O.E. tion in the Southeast looking for new challenge. Twen- Rockford. ILL 61107. ty years experience in programming, sales and man Experienced News Anchor needed for Newsradio agement. Excellent track record, top references. Box Money-May I Help you make it? Smooth Rock an- in Northeast. No calls, send tape and resume to: News C-267. nouncer. Tape available. Handle news and copywrite. Director, WEAN, 10 Dorrance Street. Providence, RI George Ouasti -312 -348-3314. 1952 N. Seminary 02903 E.O.E. General Manager-20 years experience all phases- Chicago, IL 60614. management, sales, announcing, engineering. Pre- Small Market AM/FM News department with high sently Chief Engineer large market automated AM. Attention-Northeastern U.S., Texas Gulf Stations; standards for local news is looking for an aggressive, powerful top rated stereo FM. Prefer medium market Available Now! Experienced afternoon drive per- self-starting general assignment reporter. Degree and/ Southeast. Minimum salary 535.000. No hurry but let's sonality. Call 414-769-6966. or solid experience required. Good salary and start talking now. Box C-51. benefits. Send tape, resume and salary requirements Enthusiastic and dependable D.J. Looking for a sta- to News Director, WSVA/WOPO, PO Box 752, Har- Radio General Manager with major and media tion. Will relocate immediately. Give me a call-Mike risonburg, VA 22801 EOE/AA. market experience. Wants to re-locate. Proven sales, Sullivan, 312- 830 -4153. ratings, bottom line and results oriented. Broadcast- HELP WANTED PROGRAMING, ing, PO Box C-167. Look at me look at you we're both looking. I'm a hard PRODUCTION, OTHERS worker creative and, know what is happening Station Manager desires GM position. Strong sales, musically 312-525-4614. Ask for Johnny and end Are you ready for PD in a professional operations? programming, FCC and administration. My record our looking. Can you lead, guide, be an example (No Beginners speaks for itself. Let me take your station to success. Please) Box C-259. Top 100 markets preferred. Consider buying stock in Not just another run-of-the-mill boring jock. Am company. Box C-221, creative, bright, LOVE radio, love music, let's roll! We have an experienced sports director, but he's 312-728-5312 after 7 pm Rick Canton. moving into sales. He'll be there to help, but the oppor- Wanted: An Opportunity and challenge with a tunity is yours. Baseball, football, basketball. Box progressive and expanding organization. Your reward. Male, 34, married, CM/ announcer, with production C-260. an experienced general manager with 17 years as a skills. news, etc ... Must relocate, prefer Southeast. successful professional broadcaster. Skills include Three years experience, excellent references. Call Production Manager: Billboard Station of the Year heavy sales & promotions. Strong leadership and Andy 205-682-4677. wants creative imagineer who can write, direct, and motivator. Managed AM & FM all markets excellent produce. Join us at our new million dollar facility. Send credentials. Box C-203. Look no further. Have Top-40 talent will travel! resume and tape to Damon Sheridan, WDIF, Box 10,- Music expert-I believe in "good" radio. Don't miss the 000. Marion, OH 43302. EOE. GM Small Market background, bottom-line oriented, boat-send for my tape and resume. Steve Michaels, over 20 years experience. Presently employed. Prefer 661 Volbrecht Rd., Crete, IL 60417 312-758-3850. Southeast, Class "C", FM Rock, Country AM both West or Midwest, but, location not as important as automated, need first class production voice. E.O.E. future. Box C-204. '78 grad., U. of Ia., with B.A. 15 mo. experience Box C-163. small market radio; announcing, production, sports General Manager. Excellent major market station play by play. Hard worker, enthusiastic personality Major Market Black Contemporary-AM Northeast management track record. Proven strength in adminis- Wanting to learn more. Write: Patrick Snyder 2811 planning Expansion. Seeks tapes & resumes for an- tration, motivation, sales management, sales develop- Warford Apt. B Perry, IA. 50220 or call after 6:00 pm nouncers, news production, traffic & sales personnel. ment, programming, promotion and profit. Total knowl- 515 -465-2726. Experienced pros only EOE: Reply P.O. Box 600, edge FCC. Top references. Box C-224. Holbrook, L.I., N.Y. 11741. Currently working for coastal easy listening station, Experienced, imaginative, creative Programme Gen. Mgr., lull charge, strong sales, 231/2 years "in- but very eager to move to different format. Will go any- Director for Number One FM in South Arkansas. Top the-black" with AM (Contemp.) and FM (Beaut. Music) where for adult contemporary or Top 40, non-auto- 40, Contemporary Format. Smooth on air personality top billers in 29th Radio Market. Phone 714 - mated please. Possess college degree. Call Bruce, With good voice and strong Production a must. Ex- 686-1640 or contact Bob Bunnell. 5695 Bedford Dr.. 512-992-4566 or 512-452-6536. cellent staff, management and great facilities. Good Riverside, CA 92506. salary with fringe benefits. Send unediteo Air Check Professional Show Tight keep music moving. 8 seeks position with Equal Oppor- years in the business. and resume to Jeff Murphree, KLBO-FM. P.O. Box General Manager 904-255-6950, Mike Hon. 373 Employer. Experienced Sales programing. Williams, FL 1565, El Dorado, AR 71730. tunity Daytona, 32018. budgeting, FCC. Best in turn around situations; exper Production Director Copywriter. Creative person to tise urban contemp. and Black oriented formats. D.J. With News and production experience. Reliable. live in beautiful Florida. Good money for right person. Proven record. Secondary or major markets, Box Format open. Location secondary to secure operaton. Box C-234. C-291. Call Mike 716-875-5248.

Broadcasting Mar 30 1981 88 SITUATIONS WANTED ANNOUNCERS Looking for a medium small market sports position Program Director/Operations Manager, 10 years ex- CONTINUED with possible P-B-P Excellent reporting, interviewing, perience. If you want your station organized. your for- have called master college sports and sporistalk. Call mat targeted and polished. I'm ready to make a move. Situations Wanted Announcers-Radio Top Mid- Jim 614-436-6133. Stable, Family man looking for company that believes west morning personality for 13 years-a real pro. in quality radio and plays to win. Tape and Resume available. Box ready to add ratings. creative production and dollars to Sports Anchor, Reporter, PBP Color. References Sub- B-68. your Adult Contemporary station. Box C-281. stantiate: I'm the one. Rian Danz 408-356-7307. HELPII Dedicated, resourceful, experienced behind- Made My Break. now I want to relocate anywhere! the-scenes production pro is looking for an apprecia- Ambitious male looking Graduate of NY Brdcst. School. Working middle for a news/sports reporter tive station. If you need someone competent, one who position. College and market in Michigan. Format no problem, love all music. some commercial experience in knows what they're doing when it comes to organizing news/sports reporting. 23 yr. old male experience in Voice Characterizations, play-by-play and production. any type of music show, researching news and talk Dan 312-255-3795. Dialects. and Talk Shows. Call 616-946-9698 eve- show topics, developing on-air promotions. and isn't nings. afraid to strive for perfection under a deadline, let's Experienced News Man. Prefers Midwest, but will talk. I'm young, enthusiastic. personable and conform- Promotion/Music Director-New York Metro area. relocate anywhere. Call John 312-381-2916. ing. I'm also looking for a break. Box C-293. 10 years experience. Call Paul -days 212 664-2610: nites 201-944-1925. Newscaster/Sportscaster. Recent college grad looking for a break. Dedicate motivated. Experience in Religious broadcaster specialized in music, previ- news and sports reporting, production background, TELEVISION ous experience, ready to begin in June. Box C-297. PBP Able to combine with Sales. Steve Work, 516 433-4943 after 7:00 PM. HELP WANTED MANAGEMENT Professional with experience and dedication. Look- ing for stable medium market. Let's talk. Mike Jay, Seven year JUCO PBP, plus high schools, looking to New ABC affiliate in growing market seeking crea- 6537 Birchcrest. Indianapolis, IN 46241. 317 - move to small/medium college sports. tive, experienced managers for key department posi- 241 -4905. Basketball, football, baseball, hockey. Also news, talk, and jock ex- tions. Sales manager with primary responsibility in perience. local sales and back-up capability in national sales. New York metro area-six years experience. Part Call Bob at 612-235-2915. Chief engineer with first class to manage experienced time. P McKenna. Day 212-664-2610. Night 201 - staff and 944-1925. Female 22 News Announcer, Ambitious/ state-of-art operation. Promotion manager to Enthusiastic. Also available for Talk Show Hostel!. De- handle all promotion: on -air, outside media, creative, Some Experience: Retired sport complex manager. pendable and Hardworking. Tape and Resume availa- sales promotion. Traffic supervisor for manual traffic Age 55. Want job in radio, announcer. Eight years ex- ble. Call Valerie Johnson 312-787-8220 or write Box system with eventual move into computer. Great op- perience-been out 15 years. Will work as beginner. 44064, Chicago, IL 60644. portunity to join dynamic staff at independently owned Mid-West or sunbelt. News-sports. No Rock please. station where you can develop your own potential. Jay-Dee. PO Box 826, St. Point, Wis. 54481. Sportscaster, ready, willing & able! St. John's grad, Send resume with references to Bill Mallery, Vice college station experience, Announcer Training President, General Manager, WMDT-TV, Box 321, Morning personality with fun show seeks major Studios grad, 3rd phone endorsed. Seeking first major Salisbury, MD 21801. EOE /MF/Vets. market job. Currently in Oregon. MOR Box C-302. league break. Can combine with news. John Narelli, Executive Director of Production Fund; responsible 232-16 88th Ave., Queens Village, NY 11427. 212 - Experienced PBP Announcer very knowledgeable 465-5007 for packaging and marketing independent television and articulate in all sports, will double on news or sell productions for broadcast, cable and cassette dis- time. Trained and talented with third ticket, to tribution. Contact: Tedwilliam Theodore, The Center willing Unemployed Sports Director available. Big Ten, relocate For New Television, 11 E. Hubbard, any size market, tape and resume available. MVC announcer/reporter. Wire award winner, college Chicago. ILL Call Sal 60611 312-565-1787. Genovese, 1505 Alta Vista Ct., Seaside, CA degree. Unique background. Call 314-878-7615 93955 408-394-1635. after five. HELP WANTED SALES Jock, Musicologist, Programmer, One-to-one com- municator with 6 years Top 40, CHR, AOR. Prefer east. Sports Director looking for station with strong com- National Sales Manager: Strong, sizzling VHF Inde- Currently employed. Frank 603-522-9075. mitment to sports. PBP Talk, opinionated. True profes- pendent seeking National Sales Manager. Previous sional with excellent references. Box C-294. management Dependable, Hard Working, creative Disc Jockey necessary for this position within an aggressive, grow- ready for work-top 40! Afternoon and evening, Tape 1st Rate Professional sportscaster, play -by-play, ing organization in the top 20 markets. Send detailed and Resume available. Call (Crazy Bernie) at 312 - network experience, will also do news. Will relocate. S. resume of qualifications to Box C-3. 421-0428 after 3 PM or at 2355 West Ohio Street, Phillips, 381 Main St., Shrewsbury, MS 01545. Chicago, IL 60812. National Sales Manager-Group owned independent in top 15 Northeast market seeking a profes- SITUATIONS WANTED PROGRAMING sional salesperson with minimum 2-3 years national/ SITUATIONS WANTED TECHNICAL PRODUCTION, OTHERS rep TV sales experience. An Equal Opportunity Employer. Contact Box C-218. Assistant chief engineer at AM facility in San Jose, Automation Programer If you want a tight profes California area. Willing, ready, experienced in most sional sound from your automation system, be it AM or HELP WANTED TECHNICAL things technical. Resume available. Reply to Box FM. large or small market and believe an automated C-226. station can sound as tight and alive as any major Video Production Engineer for growing North- market station with big named announcers, then get in eastern production house, 3/4" and 1". Maintenance and location experience required. Send resume to Box SITUATIONS WANTED NEWS touch and see it we can work something out together Box C-253. C-134. Sports/Newscaster-Resourceful, energetic col- Chief Electronics Technician for a University- lege grad with four years experience in No. 4 market Beautiful Music. Experienced announcer. Can also based public TV production center. Responsible for seeks position in NE Metro area. Proven writing ability. handle programming or Operations Director. Reply maintenance of all Box C-268. Box C-272. production/engineering equipment and supervision of maintenance/operation personnel. 1" and 2" formats. Requirements include an FCC 1st 5 years experience, would like medium market or Program Director seeks challenging position with Class license with a thorough knowledge of studio better. Anchor, street, or both. Call before 1 p.m. Doug responsible facility. Fifteen year pro: seven of previous operation, electronics theory, methods and emphasis Cummings 312-446-1326 or 913-272-5765. years with one community eight station. Strong on in- will be placed on maintenance and "trouble shooting" volvement, promotion, stall motivation, sales, dedica- Whiz kid. Versatile, dedicated, and innovative. Now experience. For further information call Joe Stuckey, tion. E0E/AA. FCC. engineering, budgeting, research. working as an Anchor/Reporter in a Top Five market. 205-348-6210. Closing date: April 1, 1981. All markets considered. Box C-173. Seeks News Director position in a medium size market. Box C-168. Expanding major post production facility in Major Market Prof Dependable, experienced Black Chicago has an immediate opening for a maintenance Experienced West Coast Sportscaster seeks col- Personality, with 11 years of Radio expertise in pro- engineer with experience in 2-inch, 1-inch type-C, lege football play by play position for the fall. Write gramming, music research, public affairs, production TK-28, Chyron, CMX computer editing systems, color Box C-220 or call 206-538-0336. skills and consulting, seeking MD or P.D. position with cameras, and other related equipment. Send resume station looking to become No. 1. Currently working in with salary requirements to: Post Office Box 11533, General M need a morning news anchor/ New York, but willing to relocate to bigger and better Chicago, ILL 60611. director? Four and a half years experience writing, things. Tape and prey. kit with resume available. Box gathering, anchoring. All serious inquiries answered C-225 Maintenance Engineer for rapidly growing south with biographics-audio tape. Write Box C-223. Florida market with rebuilding program at transmitter and studio. Need a person with good background in Creative, Experienced, dependable female re- Attention Station Owners/Networks/Cable ENG equipment maintenance and experience with porter/DJ seeking position in medium market. Over Owners! I challenge you to offer me growth and op- control room and studio equipment from cameras to 21/2 years experience. Can relocate immediately. Box portunity! 21 years in Radio, Creator and Producer- video tape recorders. New transmitter complex to be C-241. Host of own interview talk shows for seven years coun- installed soon. Control room remodeling imminent. try music PD., and M.O.R., copy Top Production, Man- XMTR experience helpful but not required. Please con- Aggressive newsman seeks medium or sma.. agement, and ten years of Street Fighter Sales with ex- tact Howard Hoffman or Robert Cleveland, WBBH-TV. market position. Excellent ' eporting, interviews. Have cellent billing. Good credentials. Tape & resume on re- 3719 Central Avenue, Fort Myers, FL 33901 813 - worked Top 30 market. Call Jim 614-436-6133. quest. Will consider all. Box C-230. 939-2020.

Broadcasting Mar 30 1981 89 HELP WANTED TECHNICAL Maintenance Engineer. Needed for new state of the News Director with strong administrative ex- CONTINUED art 45 loot television remote truck; engineering back- perience needed for dominant group-owned mid-west ground necessary. Moderate travel competitive salary, TV station. Live capabilities. Top 100 market. FOE. Maintenance Technician: Immediate opening at growing company. Reply to: VP Production. TCS Pro- Resume to Box C-271. Upstate N.Y. independent UHF. Must be a self-starter ductions, 890 Constitution Blvd., New Kensington. PA with strong maintenance background. Advancement 15068. Weathercaster, preferably meteorologist, to be opportunities within growing braodcast group; com- second person in the department responsible for pany paid benefits. Send resume to: Chief Engineer, Assistant Chief/Maintenance Engineer, needed weather presentations on TV and radio. Competitive WUHF-TV, 360 East Avenue, Rochester N.Y. 14604. An immediately. Will work closely and provide primary Midwest market. Duties include weekend TV weather- Equal Opportunity Employer. backup to Chief. First phone and experience with Sony casts. Tools include weather wire, fax, color radar. Must 3/4" field and studio gear. XMTR experience helpful. have on-air TV weathercasting experience. Equal Op- Chief Engineer for upper midwest U.H.F. Ex- Salary open. Excellent opportunity to grow within portunity Employer, Affirmative Action. Send letter and perienced with Administration, maintenance, and growing professional organization. Contact David L. resume to Box C-153. design. Competitive salary and excellent benefits for French, Director of Engineering, WNNE-TV, Box 906 the right applicant. Send resume to Box C-246. EOE White River Jct., VT 05001.802- 295.3100. EEO/ME Sports reporter/anchor for all-ENG station, with M/F staff of 12. Must be willing to do own shooting and Engineering Supervisor-Opening for experienced develop local sports features. $9500. EOE. Box C-152. maintenance on all monochrome and col- Performs engineer with knowledge of overall maintenance in or television equipment. Responsibility includes a Meteorologist to forecast own weather. You will new UHF & FM operations. Office management and multi camera color production studio with related work with the latest electronic equipment, including staff supervisory abilities. Salary $20.000-22,000 with several black and white portable cameras maps, satellite pictures and equipment, excellent fringe benefits. EOE. Contact Norman Ealy, "Unifax" that provides with 1/2" recorders, and an extensive system of 3/4" weather data, plus high speed National Weather "Ser- Director of Engineering. WWPF-TV, 505 South Con- players and monitors. Is generally 'C' and Ra-wark wires. Color radar at your dis- video cassette Avenue, Boynton Beach, FL 33435. Phone: vice and maintenance gress responsible for technical operations 305-732-7850. posal. Looking for scientist who makes own forecasts. of all college instructional television equipment on Salary negotiable. Send resume to Box C-247. EEO/ and off campus. Competitive salary and excellent Maintenance Engineer-New UHF Public TV sta- MF/Vets. benefits. Send resume and cover letter to: Personnel tion has opening for person experienced with studio, Reporter, for national network, Services, College of DuPage, 22nd and Lambert Road, microwave, and transmitter equipment. Salary $15,- Experienced TV self- with hustle a must. Prefer network or top Glen Ellyn, IL 60137. Equal Opportunity Employer. 000- 18,000 with excellent fringe benefits. EOE. Con- starter ten experience. No radio only. Box C-216. tact Norman Ealy, Director of Engineering, WWPF-TV. TV Maintenance Technician -Must have working 505 South Congress Avenue, Boynton Beach, FL knowledge of color TV and solid state logic. First Wanted: Experienced news cameraperson with 33435. Phone: 305-732-7850. Class FCC Radio Telephone License and experience working knowledge of ENG shooting and editing by in maintaining broadcast equipment required. Send Radio-TV Engineering Technician: Television well-equipped network affiliate in the Northeast. Ex- perience with TK-76 and Sony editing equipment resume to Chief Engineer, WHBO-TV, Box 11407. engineer needed for public TV station. Full color Employer MI preferred. Excellent fringe benefits. Send resume and Memphis, TN 38111. Equal Opportunity operation, 3 quads, 6 type C 1-inch machines, highly salary requirements to Box C-217. An Equal Oppor- F/Ha. digital, ENG equipment, new transmitter. Requires gra- tunity Employer. duation from a standard high school and two years ex- Chief Engineer: Must have 5 years as Chief. Produc- perience in the operation and maintenance of a variety in Melbourne, Fla. needs someone that has Producer for Number One Newscast in Very Com- tion facility of television equipment. An equivalency 'diploma a love for clean video. State of Art Equipment like: all petitive Medium Market. Person must have Excellent issued by a state department of education or by the Tektronix test gear, 1", Quad, 4 channel squeezoom, 3 News Sense and Organizational Ability. Experience U.S. Armed Forces Institute, or a qualifying score on MIE switcher, lki cams and lots of sunshine. Don't Call! Necessary. Send resume to Box C-249. Equal Oppor- the State Personnel Board Educational Attainment Just send the facts to: Director of Engineering, TV-1. tunity Employer. Comparison Test may be substituted for high school Inc., 1002 East New Haven Avenue, Melbourne, FL graudation. Prefer FCC First Class License. Salary: Anchor/Reporter who would be 32901. Number 2 Sports $11,463.12. Send resumes by April 10 to: Radio-TV Committed to Keeping Us No 1. Must be Experienced Remote Vehicle Supervisor experienced in remote Engineering Technician, FSU Personnel Relations, 216 in all Facets of Packaging. Reading and Live Sports operations to oversee construction on 43 ft state-of- Suwanee Arcade, Florida State University, Tallahassee. Reporting to handle the responsibilities in this com- the-art vehicle and take charge of same upon comple- FL 32306. Equal Opportunity Employer. petitive medium market. Please send resume to Box field experience, ability to maintain and C-250. Equal Opportunity Employer. tion. Heavy Remote Engineering Supervisor. Responsible for control operations of vehicle and certain public con- coordination of technical support for all television pro- Employer seeks experienced tact required. Ability to meet uncompromising techni- Equal Opportunity ductions. Position requires FCC 1st Class license with for lop station in market. Seven- cal standards under difficult conditions. Salary com- able street reporter a minimum of two years technical school and/or re- operation for hard workers only. mensurate. Postion available immediately. Contact: day 24 hour news lated experience and at least two years experience in ENG editing are Director of Finance, WYES-TV Box 24026, New Good writing ability, photo, and videotape and camera control operation and mainte- resume to: Doug Weathers, WTOC- Orleans, LA 70184. WYES-TV is an equal opportunity musts! Send vcr, nance. Applicant must be a self-starter with super- TV, P.O. Savannah, GA 31412. employer. Box 8086, 1-912- visory capability. Excellent fringe benefits, incl. over- 232-0127. EOE/AA MIF. TV Engineer: Independent Houston UHF Station has time. WSWP-TV, PO Box AH, Beckley. WV 25801. EOE Station on the move in growth an opening for a full-time licensed maintenance News Anchors: anchors to help take engineer. Duties include technical maintenance and Switcher able to handle board with accuracy and market looking for experienced state of the alignment of all studio equipment, other duties as re- judgment for South Texas VHF. EOE. Box C-282. us to the top. We're an NBC affiliate. with looking for people with energy and quired. Send resume and salary requirements to KRIV- art equipment, Assistant Chief Engineer needed in top 50 PTV vitality. if you lit the bill, send a tape and resume im- TV, 3935 Westheimer, Houston Texas 77027. We are Station in Capital District area of New York State-150 Ray, News P.O. an equal opportunity employer. mediately to: John Director. WLEX-TV, miles north of New York City, 150 miles west of Boston. Box 1457, Lexington, KY 40591. An EOE employer. TV Technician/Maintenance Engineer. Requires First Class FCC license and 5 years maintenance ex- Female anchors urged to apply. FCC first class license. Two years broadcasting experience required, including familiarity with state-of- needed for growing market. Must be perience with RCA equipment: TCR100. TR600, TR50, the-art broadcasting equipment. Good interpersonal Weatherperson to make weather interesting and understandable. TK27, TK760, CEI. Send resume to Doug Johnson, and supervisory skills necessary. Send resume only to able show through as part of our ex- WXON-TV, 27777 Franklin Road, Southfield, MI Personnel, WMHT-TV/FM, Box 17, Schenectady. NY Let your personality panding operation. Previous experience a must. Box 48034. 12301. EOE. C-284. Broadcast Engineering Technic needed for FM Staff Engineer, for PTV station WNMU-TV, in Weekend Sportscaster/Reporter needed for and TV station to maintain studio equipment. Require Michigan's beautiful Upper Peninsula. Prefer AAS de- medium-market station with news operation that is First Phone License and experience as a Broadcast gree in electronic technology and broadcast related growing in numbers and ratings. Looking for someone Technician. Closing date March 31 1981. Write to experience. Requires FCC 1st class license. Entry with a solid background in sports who can communi- David Waisted, KUAC, University of Alaska, Fairbanks. level position. Excellent fringe benefits. Send resume in an interesting and entertaining application. to Personnel Department, Northern Michigan Universi- cate that knowledge AK 99701 for complete details and immediately ty, Marquette, MI 49855. Affirmative Action-Equal manner. Send resume and resume tape Opportunity Employer. to: News Director, WOWK-TV, 625-4th Ave., Hun- Engineering Technician to support video and tington, WV 25701. Equal Opportunity Employer. audiovisual equipment in new media production center for Fortune 100 company in North Carolina. HELP WANTED NEWS Anchor/Reporter needed for medium-market sta- Mach One computer editor, HL-79D, Vital switcher, 3/4 tion with news operation that is growing in numbers and one-inch, projectors, audio. Prefer two year de- Wanted: Strong male or female, co-anchor for ag- and ratings. Looking for someone who can communi- gree. Minimum two years experience in maintaining gresive top 40 market News room. Must be good cate well with our viewers. Equal Opportunity cameras, recorders, microprocessors. Equal Oppor- writer and reporter of regular features and documen- Employer. Send resume and resume tape immediately tunity Employer, M/E Box C-262. taries. Equal Opportunity Employer. Send references to: News Director, WOWK-TV, 625-4th Ave., Hun- and resumes to: Box C-276. tington, WV 25701. Studio Engineer for TV station in sunbelt. Must have with 1st phone and experience in all phases of studio Anchor/Reporter needed to co-host noon news talk Top 20 Market looking for News Photographer equipment maintenance, including 3/4 inch, 2 inch, show and report. Looking for someone with an "ALIVE" at least 2 years experience using Live ENG Equipment and State of the Art ENG Cameras are being sought by and 1 inch VTR's. Call Chris Kelly, Personnel Director. personality. Degreed with experience only. Mild WTSP is an KGBT -TV. 512-423-3910 or write to P0. Box 711, weather and Southern Hospitality awaits you. Send Action News-Tampa, St. Petersburgh, FL. Employer. Harlingen, TX 78550. EOE. resume to Box C-154. Equal Opportunity

Broadcasting Mar 30 1981 90 HELP WANTED NEWS Television Production Engineer for Denver's General Manager-Experienced, with proven track CONTINUED public television station to do TV program production: record. Willing to locate in southwest area. Complete video set-up and control, audio set-up and control, TV News Reporter-Top ten resume and references on request. Box 3054, McAllen. market station seeks technical direction, videotape operation and quality experienced TV reporter with TX 78501 proven skills. Should control. First Class FCC license required. High school have experience in live ENG and in broad experience graduate and two years television broadcast produc- all aspects of Tv news and story production. EEO. Box tion experience, or an equivalent combination of SITUATIONS WANTED ANNOUNCERS C-295. education and experience. Salary range starts at $15,- Magazine Entertainment/Information Host. Cur- 672. EOE/AA Employer. Letter of application, resume, Executive News Producer Responsible for rently employed on San Francisco Radio and Televi- - and three professional references should be sent to: development and production of all aspects of TV sion. Experienced at news, commercials, personality Harold Stetzler Executive Director, Department of Per- newscasts at the number one station in top ten radio and T.V. Will relocate for creative, challenging op- sonnel Services, Denver Public Schools. 900 market. Must have leadership qualities in supervision Grant portunity and professional TV operation. Gary Salem, Street, Denver, CO 80203. All materials to be received of news personnel and skills policy and managerial 415-431-9933; 415-895-9689, P.O. Box 6264, no later than Friday April 17, 1981. areas. EEO. Box C-296. Oakland, CA 94603. having operational Anchor-Top 100 market in Michigan. Reporting, Switcher/Projectionist switching experience with commercial editing, production and on-air experience essential. television or SITUATIONS WANTED TECHNICAL equivalent required. Duties Tape and resume to WJIM-TV, Box include on-air switching, 40226. Lansing. MI. commercial EOE. breaks, projection on newscasts. Send TV -FM -AM -Field Engineering Service. Estab- letter of application/resume to Gary Ricketts, Opera- lished 1976. Installation-maintenance-system design- Strong Reporter with Anchor experience being tions Manager. KTUL-TV, PO Box 8, Tulsa. OK 74101. survey and critique-interim maintenance or chief sought for leading midwest news department. Must EOE/ME engineer. Available by the day, week or duration of pro- have minimum of three years television news ex- ject. Phone Bruce Singleton 813-868-2989. TV News Photographer. We prefer at least two perience. Must write well and understand story pro- years of news photography experience, including duction. Will also service as backup anchor with op- Om-Alaska's too cold. Experienced switcher, tape ENG, and a desire to do precise, creative photojournal- operator wants to portunity to expand into daily co-anchor position. FOE. relocate. 907-279-4279. ism. Send cassette. Box C-301. resume to Dale Birkholz, Chief Photographer, KGGM-TV, Po Box 1294, Albuquerque, SITUATIONS WANTED NEWS Producer/Reporter. Growing News Department in NM 87103. E.O.E. top twenty market needs a weekend producer who South Florida Group owned Medium Market Looking for a meteorologist who believes in suc- can also report during the week. Must be aggressive. Net- work V.H.F. is looking for a director, capable of own cess, has a positive attitude, is enthusiastic and a hard experienced, and professional. Send resume to PO If switching, for its No. 1 newscast, commercial worker? so contact me. My goal is to be the best. Box C-289. Equal Opportunity Employer production, public affairs programs. Send resume, tape, and Have AMS seal. Medium-Large Market only. Box C-266. Night Assignment Editor-Top five market. Must salary requirements to: Mr. Oran Gough, WPTV, P.O. be. proven TV journalist with to develop and Box 510. Palm Beach, FL 33480. EOE. ability Reporter: Young, experienced self-starting newswo- assign coverage and supervise employees. EEO. Box man now working as weekend reporter in top 25 C-305 Free-lance field producers and technicians wanted for nationwide network. Must be creative, experienced, market looking for full time reporter poSition. New York capable of highest quality. Will produce network, syn- local and network experience. Prefer Northeast, but will consider all responses. Box C-275. HELP WANTED PROGRAMING, dicated and cable program assignments in your local region. Send resume to: The Producer/Writer Network, PRODUCTION & OTHERS ENO ten years in la 2127 Weybridge Common, Holland. PA 18966. Shooter/Editor, market looking for station with heavy news commitment. Award win- Top 10 market seeking Producer/Director. Strong pro ner willing to relocate, has network news, doc., maga- with heavy News background; minimum 3 years com- Video Specialist -Nonbroadcast. Operate media zine credits. Box C-157. mercial experience. Creative, enthusiastic; EEO. Box center in corporate headquarters of Fortune 100 com- C-274. pany based in North Carolina. Prefer degree and three years production experience in such areas as lighting, Aggressive, Emerson College grad., 4 years broadcast news exp., PBP sports exp.. seeking T.V. Graphics Designer. Major top-20 independent has direction, camera operations, computer-based editing, News reporting job. Write Box C-150 or call 617 an immediate opening a graphics, audio. Work with Mach One editor. - for creative, experienced HL-79D, 222-4962. graphics designer with a full-range background in ad Vital switcher, 3/4 and one-inch formats. Good benefits, salary based on experience. Equal layout, sales promotion pieces, and on-air materials. Oppor- Award-winning documentary producer seeks crea- tunity Employer, MIF. Some electronic graphics knowledge preferred. Send Box C-261. tive position producing dots magazines, investigative resume and examples, in confidence, to Box C-219. news reports. Available now. Box C-201. An equal opportunity employer. Community Affairs Director. Central California NBC affiliate is looking for an experienced Community Small Market Sports director seeking sports or Affairs Director bilingual in Spanish. Must have strong Producer/Announcer/Writer: We're seeking a pro- sports-news combo position with larger market ... on-air interview and communications ducer with experience, talent, and enthusiasm. Some- skills. Must be PBP experience. 713-484-3977. one skilled in location and studio tape production, and able to produce programing (including documen- qually talented on-camera. Whatever it takes to pro- taries) from concept through writing and production to Top Pro News Director seeks new challenges. Ex- duce a selling commercial from concept to comple- a finished airable product. Must abe able to work well cellent news background. Aggressive staff motivator tion, you'll have the freedom to fly! Join our staff of with a variety of community segments: i.e. women, and proven competition beater. Boosted ratings at cur- award-winning producers in a unique Southeast minorities, special interest groups. Excellent fringe rent station from three to one. Seek long term associ- medium market. EOE. Box C-251. benefits. Send complete resume and tape to Olivia ation. Box C-214. Lage, Personnel Manager. KSEE, Channel 24. PO Box King TV Seattle has opening for Commercial Writer/ 12907. Fresno, CA 93779. An Equal Opportunity Solid Reporter who tells the story with visual flair Producer. Two years experience in station commercial Employer. wants to work for you. Box C-213. production required. Sturges Dorrance 206 - 343-3911. The King Broadcasting Company is an WPVI-TV Philadelphia seeking an experienced pro- Sports Reporter with 2 years experience major Equal' Opportunity Employer. ducer/director with heavy emphasis on news and a newspaper and 6 months production work with major production flair for entertainment and public affairs market TV sports looking for sports anchor or report- Experienced small station production person. Must programing. Must be a superior switcher with total ing position in small or medium market. Energetic, be solid in. 3/4" format. Good voice, creativity and familiarity of control and studio operations. Forward a personable with strong writing ability Tape available. good work: habits required. Send resume and demo to complete resume stating salary requirements along 301-254-3238. WSVI-TV, P.O. Box 8 ABC, Christiansted, St. Croix with a video tape to Charles R. Bradley. WPVI-TV. 00820. 4100 City Line Ave., Philadelphia, PA 19131. An Equal MS Meteorologist in number one news station, 90's Opportunity Employer. market, seeks move up. 919-758-7285. Producer /Reporter -The Department of Agri- Mature Voice, mature thinking, that's my approach to cultural Information Services, Oklahoma State Univer- SITUATIONS WANTED MANAGEMENT local TV news. 16 year veteran ready to return to TV sity has opening for Senior Broadcast Coordinator. News. What do you have to offer? Call 916 Baccalaureate degree, five years' demonstated skill in General Manager with outstanding credentials. - 666-7590. electronic media. For full consideration send resume Practicing TV since '53. Thoroughly experienced all and samples of work to Charles Voyles, Head, Agri- aspects. Demonstrated expertise in management, Black Female seeks first break in T.V. News. Can relo- cultural sales-production, programming, news, Information Services, 102 Public Information operations, cate immediately. Call 312-264-7314. Bldg., Oklahoma State University, Stillwater, OK production, promotion, community-involvement, et- 74078. Applications accepted until April 30, 1981. An cetera, in highly competitive markets small, medium Seventeen Years newsIsports experience. Wants Equal Opportunity/Affirmative Action Employer. and large. Converted 4 losers into winners! Developed back after two year absence from business. 804 - 2 to new heights! Now selling one previously un- 499-2981 evenings. Senior Television Producer. Experienced producer marketable. Possesses integrity and outstanding for major PBS multi-cultural variety program; respon- skills in leadership, motivation: communications! Lenny's been with the Cincinnati Reds for two sibilities include development and production of Lifelong teetotaler, non-smoker; non -drug -user. Very season. Work involved recording and handling game cultural and humanities programs for local and na- COMPETITIVE! Accustomed to much responsibility. videotapes, daily post-game radio reports, and 'post- tional distribution. Six years experience on-line televi- including bottom-line, and compensation based on season highlight film production. Radio background sion production required. Prefer strong background in performance. Produces spectacular ratings, sales and with strong production skills. Lenny's done PBP for dramatic and performance programing. Salary profits, plus prestige. Personal meetings arranged. Radio and Cable TV. Looking for PBP and on-air negotiable. Send resume and cassette to Pat Perini. Also serving as outside-Director for two Boards. Can sports/news opportunities. Immediate availability will KERA-TV, 3000 Harry Hines Blvd., Dallas, TX 75201. serve one more. Box C-270. re-locate. Call Lenny now ... 513-351-0317.

Broadcasting Mar 30 1981 91 SITUATIONS WANTED NEWS HELP WANTED TECHNICAL Transmission Supervisor: Available immediately, CONTINUED 515,295 minimum, to supervise 2 UHF PTV and AM/ Television Electronics Engineer: Major corporate FM transmitters, related microwave systems and Anchor, 36. 11 years experience. Extensive reporting/ teleproduction facility seeks Television Electronics translators. Call Jerry Carmean, 614-594-5374, Ohio producing experience. too. Box C-283. Engineer. Major responsibilities include maintenance University, Athens. OH. of TR600, UPR2B and UPR20 VTR's; EPIC computer Female TV Journalist with anchor/reporter ex- editing system; TK45 and HL79A cameras; Fernseh Instructor of radio/TV with some print background perience, plus major market radio background, seeks Compositor and Grass Valley 1600 switches. Candi- to teach courses in Broadcast Survey, Script Writing, reporting position at vibrant, committed news opera- dates should have hands-on electronic background. Print Newswriting. Will advise college newspaper. A tion. Reply Box C-292. Digital broadcast and/or major teleproduction facility one year replacement position. Masters required. Sal- background is also desirable. Interested applicants ary competitive. Send resume and references to Dr. College Reporter: Sharp & Aggressive Emerson send resume and salary history in confidence to: Bank Bernard Russi, Chairman. Mass Media Department, TV Re- Grad. w/two years TV News experience seeks of America. Instructional Media Services No. 3630, Marietta College, Marietta, OH 45750. An AA/E0 call porter position. Write Box C-287 or 617- Barry Joseph, Box 37000, San Francisco, CA 94137. employer. 536 -5277. Equal Opportunity Employer M/F/H. Assistant Professor, Journalism: Respon- Reporter. 1 year experience writing and producing Transmission Supervisor: Available immediately; sibilities: Teach courses in Radio and Television News news segments as intern for Boston affiliate and Cable $15,295 minimum, to supervise 2 UHF PTV and AM/ beginning Fall Quarter, 1981. Should be prepared to Co. On-air exp., strong newsgathering skills, and ENG FM transmitters, related microwave systems and teach introduction to Journalism and other basic skills. '80 MS Broadcast Journalism. Boston University. translators. Call Jerry Carmean, 614 -594 -5374, Ohio courses. Qualifications: Extensive professional news Organized, poised under pressure, streetwise, profes- University, Athens, OH. experience, with emphasis on television and radio. re- sional attitude. Willing to relocate immediately to quired. Previous teaching exprience and appropriate medium market for reporting position. Resume and Video/AV Repair Supervisor: design, repair, and advanced academic credentials desirable. Salary tape from Norman Weil 212-661-4922 or 212- fabrication of precision electronic, television, audio- Range: Negotiable. Please send resumes to: Dr. E. 549 -2676. visual, test, and audio equipment. Application Wallace Coyle, 403 Meserve Hall, Northeastern Uni- materials available from: Personnel Office. College of versity. 360 Huntington Ave., Boston, MA 02115. 617 - SITUATION WANTED PROGRAMING, William and Mary, Williamsburg, VA 23185. 437-3980. An equal opportunity/affirmative action Ti- PRODUCTION, OTHERS Reference: Position No. 119. Salary: $14,670 to $20,- tle IX University. 040, depending on experience, +9% raise due July 1. I'm single, 26, and seeking new challenge as sports 1981. Deadline May 1, 1981. Assistant Professor of Broadcasting. Teach 12 Box C-2 63. writer/producer/reporter. hours including: TV Production, Radio Production, Sta- Video Tape Duplicating Engineer: Minimum one year $5 million state-of-the-art Producer/reporter with major market experience in tion Management. Work in experience, operation maintenance in quad video, facility. Ph.D. required, professional experience TV news wants to shift to production. Looking for new type C-1 inch, and U-Matic recording. Must have at and challenge and and new career direction. Market size desired. Salary competitive. Send letter, resume, least technical school BG. Resumes to Personnel letters of recommendation to: Dr. Larry unimportant as long as you offer stimulating program- three Director Broadcasting WSM, PO Box 100, Nashville, Bradshaw, Station 19, Eastern New Mexico University, ming in a good growth area. Box C-278. TN 37202. An Equal Opportunity Employer. Portales, NM 88130. EEOC/AA employer. Deadline Creative! Northern Virginian. with past experience in- April 30. cluding assistant director for a nationally syndicated HELP WANTED NEWS produc- program, seeking challenging position in TV WANTED TO BUY EQUIPMENT tion/programing. Will relocate. Call Bryce 703 - Television and Broadcast Information Specialist 361-2505. University of Florida. Requires a Bachelor's degree Wanting 250, 500, 1,000 and 5,000 watt AM FM and five years experience with electronic news transmitters. Guarantee Radio Supply Corp.. 1314 looking for new Young experienced broadcaster gathering equipment, on-camera performances; Iturbide Street, Laredo, TX 78040. Manuel Flores and promotion. challenge in public affairs programing broadcast writing and reporting. Preference given can- 512- 723 -3331. Has experience in large and small markets with affili- didates with demonstrated leadership qualities and a ate and independent stations. Excellent background in desire to develop marketing skills required in public Instant Cash For TV Equipment: Urgently needed promotion and sales. Hardworker good administrator, relations. Send complete resume by April 30. 1981 to: transmitters, antennas, towers, cameras, Ms, color immediately. Con- mature and responsible. Available George P Bradley Employment Manager, University of studio equipment. Call toll free 800-241-7878. Bill tact Cliff 612-941-4835 or write 7432 Landaucurve, Kitchen, Quality Media Corporation (In call Bloomington, MN 55438. FL 32611. Equal Employment Opportunity/Affirmative 404-324-1271.) Action Employer. Producer/Director/Writer seeks career oppor- Wanted six to twelve bay FM antenna to be tuned to tunity with major corporation. Extensive marketing and 94.5 ... call 916-233-2713. production experience. Solid firms only, please, with HELP WANTED INSTRUCTION corporate communications, marketing, training Wanted used tower to support FM antenna. Must be departments. Drop me a business card or Professional Position Reopened by accredited School of Jour- at least 1200. Contact Ben Weiss. 816-531-3400. Staffing Application, I'll return a resume. 3970 Pass nalism and Broadcasting seeking assistant professor. Rd., No. 406, Biloxi, MS 39531. 601-388-8942. Tenure track position, 10 month contract, renewable. begins 9-1-81. Approximately 700 media students FOR SALE EQUIPMENT Producer-Director. Experienced director of a varied campus enrollment of 22,000. Minimum and total AM and FM Transmitters-used. excellent condi- schedule of local productions would like to move into master's degree and 3 to 5 years pro- qualifications: tion. Guaranteed. Financing available. Transcom, a middle or large market as a Producer-Director. Used fessional experience; some teaching experience to long hours, responsibility and hard work. Have B.A. helpful. Major responsibilities teaching print and 215-379-6585. Patricia Strausse, 907-279-4279. broadcast news courses. Salary range $1,500 to Satellite Television Equipment. Antennas, $2,100 monthly. depending upon qualifications; sum- top rated radio receivers, Low noise amplifiers. In stock. Immediate Television or Film. Medium Market mer employment not guaranteed. Earlier applicants Film ex- delivery. Delstar Systems, 713-776-0542. announcer 8 years experience. Television, will be considered and need not reapply. New college. Educated, Dedicated, Worker. My perience in deadline for applications is April 15. Send resume and GE TT 57 30 kw UHF transmitter. $65,000. are high. I need a challenge. Box C-298. goals three recent references to Harry Heath, Director. GE TT-25 UHF-TV Transmitter, 2 ea $35,000. School of Journalism and Broadcasting. Oklahoma RCA TT-10AL VHF Transmitter-S5,000. State University, Stillwater. OK 74078. An equal oppor- RCA TT-35CC VHF Transmitter-S12,000. CABLE tunity employer. RCA TT-50AH VHF Transmitter- $12,000. Complete film Island-GE-Eastman-528,000. HELP WANTED TECHNICAL Assistant Professor to teach television production, TR-22 RCA HI-Band VTR -$12,000. print and broadcast newswriting and reporting, mass IVC 500A Color Cameras-ea. $7.500. Engineer. Responsible for the mainte- track, Maintenance communication law and regulation. Tenure GE PE-350 Color Cameras-ea. $4,000. of local origination channel to include TBC, film MA nance August 15. 1981. S15,000 minimum. 9 months. GE PE-240 Film Camera $7,000. etc. Future holds - chain, 3/4" VCRs. studio cameras. with media experience and significant publications CVS 520 Time Base Corrector-$8,500. benefits with Cox Cable San promise and excellent required. PHD preferred. Apply by April 15 to Voncile CVS Time Base Corrector- $5,500. 714-562-1180. 504B Diego. Contact Bill Gruber. Smith, Department of Communications. Florida Atlan- CDL VSE-741 Switcher -S2,500. tic University, Boca Raton, Florida 33431. Affirmative SITUATIONS WANTED MANAGEMENT RCA TK-27A Film Camera -512,000. Action, Equal Opportunity Employer. RCA TP-6 Projectors-S1,000. New Garrard Turntables, $100. Attention New York, Connecticut, New Jersey: 10 Assistantships available in radio- Graduated Models and Prices. years large system experience -all phases. Back- television. One-third time position for MA candidate UHF Antennas-Various New 1000 foot TV Towers-best prices. ground also includes heavy Film/Tape production for offers $2550 for 9 months (1980-81 scale). Under- Leader Test Equipment-Fast Delivery. top corporations. Box C-180. graduate broadcasting degree or professional experience necessary. Begins fall term. Write: Mass 30 Brands of new equipment. Special prices. We will Communication Department. Central Missouri State buy your used TV equipment. To buy or sell, call toll ALLIED FIELDS University. Warrensburg, MO 64093. Equal Oppor- free 800-241-7878. In GA call 404-324-1271. Bill tunity Affirmative ACtion Employer. Kitchen, Quality Media Corporation, Box 7008; Col- HELP WANTED SALES umbus, GA 31908. San Francisco, FCC License 6 weeks 4/27/81. Experience sales manager. Broadcast equipment. Results guaranteed. Veterans Training Approved. IGM-500.2 Scully 270.3 Carousels. Time announce Philadelphia area. Please submit brief resume. Box School of Communication Electronics, 612 Howard and extras. In three IGM racks. Good working condi- B-191 or phone 215-539-5300. St., SF 94105, 415-392-0194. tion. Only $2975.00 Steve Dinkel 816-279-6346.

Broadcasting Mar 30 1981 92 FOR SALE EQUIPMENT MISCELLANEOUS RADIO CONTINUED Artist Blo Information, daily calendar, more! Total Help Wanted Technical Remote Production Cruiser: Beautiful condition. personality bi-weekly service. Write (on letterhead) for full air-conditioning, camera platform on top, new sample: Galaxy, Box 20093-8. Long Beach, CA 90801. diesel engine and drive train. Equipment includes: (3) 213-438-0508. GE PE-350 cameras (can upgrade), minicam, Call letter items-Jewelry, mike plates, banners, car motorized cable reels, full monitoring, full audio and plates, bumper strips, decals. audience building pro- video switching. Quad VTR and 3/4" editing system. Broadcast motions. Broadcast Promotion Service, Box 774, Fort $145,000 takes it all. Call Bill Kitchen, Quality Media Payne, AL 35967. Corporation 800-241-7878 (in GA. call 404 - 324-1271) for further details. Low power TV and FM frequency searches from Maintenance S200. Larry D. Ellis, P.E. Box 22835, Denver, CO 80222. IVC 9000 Ser No. 183 with 3 heads (2 never used) spare supply/take up motor, head stack, tension Low Power Television-Have a question? Free modulator, and preamp board. TR 600 Ser No. 1054, brochure. "Inside Reports-LPTV:' TRA, Inc., 2900 N. spare 5 mil head (new). CMX interface boards for both, Engineer Dixie Highway, Fort Lauderdale, FL 33334. Low hours. Contact: Frank Romeo, Chief Engineer, Rochester Institute of Technology, Rochester, NY Let us make a complete programing analysis of your 14623, 716-475-6436. station. We have systems to aid you in 'sales' and pro-

graming. Call for more details today 1 -216- Best offer, liquidation. Two 3M-D2000 character 861 -8511. First class opportunity for a moti- generators, lour each. 3M-210 sync generators, vated, self-starting engineer with a electrohome nine inch BIW video monitors. Edward Prizes! Prizes! Prizes! National brands for promo- and a White, 118 South Royal, Alexandria, VA 22314. tions, contests, programming. No barter or grade ... college degree or equivalent better! For fantastic deal write or phone: Television & First Class FCC license. Our ideal New 5 KW Hi-Band VHF transmitter-Never used, in Radio Features, Inc., Newberry Plaza, 1030 N. State, candidate will also have a factory creates. Standard electronics model No!s Suite 40-E, Chicago, ILL 60610. minimum of 2 years experience in AH653, TH652, TH613. Tuned to channel 10, can be the following: major network or tuned to any hi-band channel. S65,000. Call Wanted-Short, interesting, recorded items. 30 to 800-241-7878, Bill Kitchen, Quality Media Corpora- 90 seconds only. Send details to FM 94, Box 282, flagship type station exposure, with tion. (In GA call 404-324-1271). Southfield, MI 48034. a working knowledge of a 50 kw AM transmitter as well as an FM or For Sale: Two (2) Thompson-CSF Radio Promotion-Dial-A-Door Vaults with Model 8010 Im- TV transmitter. age Enhancers. Unused, mint condition, 64800/New, changeable 7 digit push button locks for sale, available for $7500 for the pair or $4000 each. Con- $200.00 each, complete with storage carton and pro- tact Fred Osier, CVP Inc. 502-583-5732. motion instructions. Ran as a leased promotion in 485 markets in the 70's. Vaults never before sold. Eli Ampex AG-880 and Ampex 602. Both mint with Jenkins, (813) 522-6896, Drawer 84 St. Petersburg, FL You'll have the opportunity to dem- manuals $600 each. After 5:00 p.m. 205-821-1491. 33731. onstrate your talents in the Professional voicing of your commercials. Details dynamic, high visibility environ- WP Mono Three Cue. ITC Cartridge Reproducers and sample, write: Bruce Kayser, 215 Apache Trail, ment of this major New York City Ten available. All mint condition -$650. each. After Columbia, TN 32401. 615-381-0930. radio station. Starting salary is in 5:00 p.m. 205-821-1491. the S28,-30,000 range. Complete set of BROADCASTING, 1975-1979, for 1 -1 K 18 mos. Kw, McMartin BA transmitter, old, per- sale. Call 201-722-6821 after 8 p.m. Eastern time. fect condition. Has 500 watt cutback. Available April due to power increase. Will tune to your frequency for New England Broadcasters get detailed coverage Please send your resume with salary $8,006 or on 1510 for $7500. KACJ, Box 1510, Green- of the Boston Red Sox before your competition does. history in confidence wood, AK 72936. Attract listeners and sponsors. Call Radioactive Ac- to: Box C-252. tualities 203-584-1975. Mobile Unit-36 ft. Gerstenslager complete with air conditioning and electrical system. Newly rebuilt RADIO PROGRAMING engine and transmission. Ready for equipment installation. 215-337-8766. Bill's Car Care, 260 2-minute shows of car repair on the air. Exclusive. For audition write or call Fuller, 68 N. Fernsch KCN-40 Color Broadcast Camera with Dover, LaGrange, IL 60525. 312-579-9578. Canon 12-120 zoom lens, 517,500 negotiable. Call Help Wanted Programing, 212-221-1580. "The Golden Oldies"-50's. 60's rock hits. 3 hours Production, Others weekly. Audition: Reel Radio, B-213, Dunkirk, MD Two Continental 5kw AM transmitters, top condi- 20754. tion, plenty of spares. GATES-BC-5-P2 5 kw AM. Other AM and FM units in stock ready for delivery. BESCO In- EMPLOYMENT SERVICES ternacional, 5946 Club Oaks Dr., Dallas, TX 75248 214-630-3600. Radio Jobs!!! Placement!!! "Anywhere in the U.S.A:' WNOE STEREO COUNTRY Guarantee: Write: NYMO Consultants, Box 852, Saco, RCA TP 66 TelecIne 16mm projector, new-never ME 04072. 101 NEEDS PD used! Still in crate, 515.995. Simplex XL 35mm telecine projector equipped for Dolby stereo, excellent INSTRUCTION New Orleans No. 1 Adult station. 2 condition, $16,950. Norelco FP 20 telecine, 35 mm, years minimum experience. TM Free booklets on job assistance. 1st Class F.C.C. $12,750. More Telecines available. Write, wire, or Package with live assist. phone. International Cinema Equipment Company, license and D.J.-Newscaster training. A.T.S. 152 W Send 6750 NE 4th Court, Miami, FL 33138 305-756-0699. 42nd St. N.Y.C. Phone 212-221-3700. Vets benefits. resume and tape to: Eric Anderson- REI teaches electronics for the FCC first class GM, 529 Bienville St., New Orleans, 1 KW AM CSI T1-A, 6 mos. old; 2.5 KW FM Harris license. Over 90% of our students pass their exams. LA 70130 504-529-1212. Equal with MS 15 exciter, stereo, 3 yrs. old: 3.5 KW FM Classes begin April 20 and June 15. P.O. Box 2808, Opportunity Employer-M/F. McMartin with B 910 exciter, 3 yrs. old, mint condition; Sarasota, FL 33578. 813-955-6922. 5 KW FM CSI, 1 yr old; 10 kw FM RCA 10D, exciter and stereo, spares, proof; 1 KW AM RCA BTA 1R1, on FCC "Tests-Answers" manual! Free information: the air, excellent condition; We also buy used equip- Command, Box 26348-B, San Francisco 94126. ment as well as supplying new cable and towers, antennas and studio gear. For more information, call M. BUSINESS OPPORTUNITY Cooper, 215-379-6585. ;. Help Wanted Management Dedicated, Aggressive Broadcast Management COMEDY Team seeking to operate a small to medium market radio station in Michigan, Ohio or Indiana. Together, we CAREER REPRESENTATIVES Free Sample of radio's most popular humor service! offer nearly 30 years commercial radio experience, in- ARE YOU ONE OF THE BEST? (Request on station letterhead) Miners, 1448-C West cluding: sales, promotions, station operations, pro- We are conducting a search for top notch Manage- San Bruno, Fresno, CA 93711. graming, music, talk, production, news, sports and ment. Talent. Sales and Technical people in Radio public affairs. Write immediately to Box C-233 & The Dongman Report-Outrageous! Topical! Television with the determination to gel ahead. Qualified candidates are eligible for confidential rep- WEEKLY! Two samples, $3.00. Seastar, RD 1, Box 24, CONSULTANTS fesentation at reasonable rates to the biggest and Rehoboth, DE 19971. best stations all over America. If you think you have MJO News Associates. For information on our what it takes. mail your material with Dallas Comedian seeks radio opening. Short comic S15 for initial broadcast news consulting services, please write or consultation and evaluation to: President. North Amer- sermonettes called Early Morning Inspirations. Dave Box St. call us at 11043, Louis, MO 63135. 314 - .can Media Representatives. Box 3523, Quincy, IL Brady, 909 Red Bud, De Soto, TX 75115. 522-6325. 62301.

Broadcasting Mar 30 1981 93 Help Wanted Management Help Wanted News Continued Continued WEATHERCASTER Corporate Director Station Manager Wanted TOP 25 MARKET Washington. D.C. investor group seeks experienced and successful station manager or Creative individual ... ability to owner-manager to serve on its Board of Direc- communicate weather in everyday tors. language. Box C-309. This is a part-time situation for which the right candidate will be compensated in return 'TV NEWS for advice and counsel to our on-site station management. News Anchor/Reporter Sales and promotion orientation and a Great opportunity in thd 72nd market, in minimum of five years' hands-on management a news program that consistently hits DIRECTOR of medium or major market facility are re- the 40 shares. Applicant must have quired. College degree and mid-Atlantic loca- anchor experience and a strong back- tion are preferred. ground in reporting. Send tape and WE HAVE THE BEST.... Resume or letter in confidence to Box resume to Tom Butler, Box 1197, C-306. Producers Paducah, Kentucky 42001. Assignment Editors Situations Wanted Management Reporters Denver Station Camerapersons Network Radio Executive Looking for experienced Editors seeks upper level management position with major market local or group operation. Exten- economic reporter with cre- Technicians sive experience on and off-air in news, talk, dentials to cover and pro- programming and operations. Resume sent on request. Box C-307. duce daily business, eco- We used to have the best nomic, and consumer finan- News Director but he's been Situations Wanted Programing, cial stories. Resumes to Box transferred to our sister Production, Others C-190. Station is equal op- station, KPRC TV in Houston. So portunity employer. now we're looking for a solid PROFITABLE PACKAGE journalist who is also a 'people Major Market P.A. and Country Program person', the kind of person Director + Male/Female Morning Team NEWS ANCHORS who respects talent and can Ratings and Revenue. If you're - We are seeking people to be anchors/re- work with our outstanding searching for either or both a Proven porters for an expanding news operation with in Program Director and Morning Show ex- one of the best reputations in the country. Ap- staff maintaining our perienced from L.A. to Boston, Call plicants must have previous anchor ex- leadership position in news. 817-261-3769. perience, able to produce top-notch packages, We have 43 people in our in addition to on-air duties. We are looking for people who communicate with enthusiasm news department, modern Situations Wanted News and authority; example setters who want to ENG, microwave, helicopter, write and dig on their own. Applicants must full weather services including have a proven track record to help lead our SPORTS DIRECTOR total commitment to news; and we need solid color radar for our PLAY/BY/PLAY journalists on board. meteorologist and his staff, Specializing in sportscasts, Resumes and demo tapes only (no phone and a well-rounded sports features, strong on personality and calls): Pete Langlois, News Director, KCRA ad-lib. Will adapt style to fit your for- News, 310-10th St., Sacramento, CA 95814. department. In short, we're mat. 10 years network and major Equal Opportunity Employer commited. If you think you have the ability to bring market experience. 8 years major Help Wanted Technical college basketball, high school creative leadership to what is football PBP and color. Will handle already an outstanding news sportstalk. A pro Chief Engineer dedicated looking operation I want to see your for network, major-medium market New sunbelt UHF station needs 'working- tape and resume. No station with solid sports commit- chief who is ready to grow with us. If you now telephone calls. Send material ment. supervise, can plan and build we have a future Available now. Will relocate. to: Call Bob 301-431-0444. for you. Transmitter and studio experience needed. Apply to Box C-255 Chris Clark TELEVISION Vice President, Director of News Help Wanted News TELEVISION WTVF TV TECHNICIAN Nashville, TN 37219 Major market station seeking TV techni- REPORTER cian. Must have FCC 1st class license Top 20 market station seeking experienced and technical school background. general assignment reporter. Journalism de- Direct all inquiries to: gree preferred. Salary & fringe benefits above average. We have all the latest state-of-the-art Nancy Fields equipment, including live helicopter. We are an Personnel Mgr. aggressive news operation with all the WMAR-TV necessary equipment for you to succeed. 6400 York Rd. An Equal Opportunity Employer What we need is the right person! Please send Baltimore, MD. 21212 resume to Box C-242. EEOE, M/F. E.O.E. M/F

Broadcasting Mar 30 1981 94 Help Wanted Technical Help Wanted Programing, Help Wanted Sales Continued Production, Others Continued SALES KDKA-TV AUDIENCE MANAGER CHIEF ENGINEER PROMOTION MANAGER You'll work hard. Very hard. For you, long TV BROADCAST hours are a way of life as you'll strive to ANTENNAS Wold Communications, a broadcast common create great advertising in all media. carrier, seeks qualified applicants for total Somehow, all the reasons people give engineering responsibility of Los Angeles when things don't turn out "great" have --= BOGNER. television studio, operating center and always sounded like excuses to you. Ex- satellite earth station. Must have First Class cuses are for somebody else, you're too FCC license and working knowledge of broad- The major busy creating successes. cast and microwave systems. Equipment supplier of UHF maintenance skills required. Position requires And, being a strong creator is not broadcast antennas, heavy organizational skills and management enough. You also have the drive, the dis- is seeking a sales of staff of engineers and operators. Salary cipline and the vision necessary to be- manager with thorough commensurate with qualifications. Excellent come a manager with Group-W, knowledge of the TV benefits. For interview, call 213-469-5634 or Westinghouse Broadcasting Company. broadcast industry. send resume and salary requirements to: Rod If this person sounds like you, please Hunter, Wold Communications, 6290 Sunset waste no in us a resume, a Blvd., Hollywood, CA 90028. Equal Oppor- time sending Please reply in confidence tunity Employer. letter, a tape, and anything else you to: Leonard King, President. thing we should see. Please don't call. Send all materials to Brad Crum, KDKA- Bogner Broadcast Equipment Corp. TV Creative Services Director, 1 Gate- 401 Railroad Avenue. Westbury. NY 11590 way Center, Pittsburgh PA 95222. An equal opportunity employer. Help Wanted Programing, Production, Others Situations Wanted Management Help Wanted Instruction GENERAL MANAGER-TV Associate/Full Experienced Pres-GM all phases from news to sales; construction to engineering desires large market, solid broadcast company as Professor pa)mAgnzine Exec and/or GM. 40's, stable, sober. Excellent track & references. Let's meet at the NAB. Let- Emerson College is seeking an Associate or Full Pro- ter to Box C-277, in confidence. fessor for a generalist position in the Department of America's No. 1 Syndicated Show seeks the Mass Communications. This appointment will be for best in the country to work in the National Of- the academic year 1981-1982. beginning September fice in San Francisco. This skilled communica- Situations Wanted Programing, 1981 tor will advise member stations on all aspects Production, Others Primary responsibilities will be to teach upperlevel of the show and will help screen and select undergraduate and graduate courses in the various material for national syndication. Prior PM/ aspects of mass communication. The applicant must hold a Ph.D. and demonstrate interest in research. EVENING MAGAZINE experience a must. publication and professional activities. Administrative Qualified applicants should send resume to ART DIRECTOR and managerial experience desired. Tenure track. Sal- Box C-188. An Equal Opportunity Employer. STRONG ON AIR PRINT AND GRAPHIC ary: 525,000-535,000. Application deadline is April 24. 1981. Send vita to: Dr. Rodney Whitaker, Chairman. EXPERIENCE. ON AIR PROMOTION AND Department of Mass Communication, Emerson Col- PUBLIC AFFAIRS. PROJECTS IN ALL MEDIA. lege. 148 Beacon Street, Boston, MA 02116. (414) 249 -1414 - Lake Geneva. WI or write RT 5, Box 954 Lake Geneva, WI 53147 PM Magazine eerneuon college Now accepting applications for chief ALLIED FIELDS producer. PM to premiere Sept. 1 in na- 148 Beacon Street tion's 72nd market. Call or write John Boston. MA 02116 Radio Programing Williams, WPSD-TV, Box 1197, Paducah, AA/EEO Employer Kentucky 42001.

LUM and ABNER 5.15 MINUTE PROGRAMS WEEKLY Public Notice PRODUCER Program Distributors Need multi-talented individual to write, 410 South Main and direct programs and com- Jonesboro, Arkansas 72401 produce NOTICE TO BIDDERS mercials. Ability to shoot and edit 3/4" a Phone: 501-972-5884 CABLE COMMUNICATIONS FRANCHISE must. Top 35 market. Send resume and VILLAGE OF BEVERLY HILLS, MICHIGAN salary requirements to Box C-279. EOE. The Village of Beverly Hills. Michigan in conjunction with the City of Birmingham. and the Villages of Bingham Farms and Franklin. Michigan seek applications for a non-exclusive franchise to provide cable communication services for a period of up to fifteen RESEARCH ASST PAUL FREES (15) years. Official application forms (Request for Pro- Southeastern TV Station has an immediate posals) and the Beverly Hills cable communications "The No. 1 Voice For opening for an individual with a solid back- ordinance are available at the Village Hall, 18500 The No. 1 Radio Station" ground in broadcast ratings & programming. West Thirteen Mile Road. Birmingham, MI 48009. Con- H. Inc. tact Guidry, Administrative Assistant, Basic knowledge of statistics & mathematical Charles Stern Agency, Bernard 646-6404 for further information. Deadline for com- ability required. Excellent company benefits. 9220 Sunset Boulevard, Los Angeles. pleted applications is 2 p.m. May 15. 1981. Send resume & salary requirements to Box S California 90069. Telephone: 273-6890 C-308.

Broadcasting Mar 30 1981 95 Employment Service Consultants For Sale Stations Continued Continued r CREATIVE BROADCAST SERVICES AGENCY "Media Placement Prolessionals" Knowing what makes you good at your job CAROLINA AM-FM Executives Technical 1- makes us good at ours. Management Talent Golden Triangle area 5 KW AM, Class A FM for sale to qualified buyer. Control (213) 467-8151 J.A.RYAlin1 214. 696-1353 100% FREE pzi available for $200,000. Direct inquiries TO AMIC1111 to Box C-243. 6290 Sunset & Vine. 9th Floor. Hol ywood. CA 9002 RADIO PROGRAMMING & MANAGEMENT CONSULTANTS 5944 Luther Lane Suite 505 Dallas. IX 75225 Miscellaneous

Low Power Television MIDWEST growth area with major college. Fulltime - -- A comprehensive SOUND EFFECTS :':SIDE REPOR I:, 1.1'1' AM with 1980 cash sales of $326,000 and cash flow available from I RA, Inc. ILLS ,,,r-to snide now of 572.000. Good real estate included. S725,000.

I Consulting Services -- Front channel 40 ALBUMS $7.98 EACH roiessional S300.000 down, interest (12%) only first year. principal A Ilocation studies to complete application prepa r - payable on ten year amortization schedule with six- a tin', i. filing. Your LI.IV questions welcome ' WRITE FOR FREE CATALOGUE year payout with oaloon. Call or write Radio Oppor- :900 ,,,wer D-..e .....,... - Er : . Circle No. 5, P.O. BOX 1441, tunity, (415) 284-4850. 261 Lafayette TRA INC. "'" Lafayette. CA 94549. BELLINGHAM, WASH. 98225 CO

Wanted To Buy Stations For Sale Stations

GROWING GROUP CALIFORNIA-Very profitable lull time AM in growing, prosperous central coast college city Excellent real MEDIA BROKER, APPRAISER... estate included. flow plus reel Ready to acquire Class B or C FM's with Priced 8X cash estate- 51,525.000. S600,000 down, interest (12%) Combo in Tennessee, 525K cash; or without AM facilities. New England only first year. principal payable on ten year amortiza- combo, strong market MRK States only. Confidential. Principals only. tion schedule with six year payout with baloon. Call or Missouri, good terms; Gulf Coast D. Scott. 207-474-5171. write Radio Opportunity. (415) 284.4850. 261 Lafayette Circle No. 5. Lafayette. CA. 94549. combo, 1.4 mil.; rural regional FM C, 1.35 mil.; need Spanish buyer for Texas combo. 700 K. CONNECTICUT JOHN,. AM or FM BEAUTIFUL Rocky Mountain growth area. Close to major ski resort. 5 kw Wehrle AM with profitable histo- Cash available to buy radio station ry. 26 acres of excellent real estate. S835.000. 5375,- down, interest (12%) only first year. principal nutchell anywhere in state. Write Box C-195. 000 P.O. lox 1065 Shrovwelt LA 71163 Payable on ten year amortization schedule with six- year payout with baloon. Call or write Radio Oppor- tunity. (415) 284-4850, 261 Lafayette Circle No. 5. Lafayette, CA 94549. Consultants RD.HANNA COMPANY Own Your Own AM STATION BROKERAGE APPRAISAL MANAGEMENT Low Power TV Station Pacific Northwest. Previous billings $400,000 per year. Billing Las Vegas. NV 89107 6257 Garwood SI.. 702.070.7106 Investors view low-power down presently. Owner anxious Oallas. IX 75225 5944 Luther Ln.. Sale 506 214.696.1022 TV as the new broad- to sell. Extremely flexible terms cast frontier. The to qualified buyer. Box C-310. investment can be less than $50,000. We can prepare your complete application. Call for more Missouri money maker 5000 watt information. EAST COAST RADIO STATION 21 acres less than 2 1/2 gross Major Market AM Class III 5,000/1,000 availa- 5340.000. Good terms media ser- Edward M. Johnson ble. 720,000 assumable at 10% 450,000 bal- vices 813 939-7066, 1620 Medical & Associates, Inc. ance in stock, notes, cash or trade for other Lane, Ft. Myers, Fla. 33907. asset. This is a good opportunity for group

ownership. Serious inquiries only. Box C -31 1 Suite 702, Hamilton Bldg., Knoxville, TN 37902 PH 615/521-6464

Exclusive AM/FM W. Pa. Datyime AM, 350.000., 29% Collection Combo in southwestern Ohio county. down, balance 10 yrs, Financial Services Excellent potential: Substantial real Qualifications with reply. 1 MEDIA COLLECTIONS (813) 939-7066 kw. Box estate. 5750,000. Attractive terms over C-254. 15 years. Broadcast-experienced Staff Attorneys Financial qualifications in first letter. No brokers, please. Box C-244. 1620 Medical Lane Ft. Myers, FL 33907

Broadcasting Mar 30 1981 96 For Sale Stations Continued

H.B. La Rue, Media Broker CHAPMAN West Coast ASSOCIATES® 44 Montgomery Street, 5111 Floio5r1.4Sa4oF7r5an- cisco, Ca iforma 94104 media brokerage service East Coast. 500 East 77th Street. Suite 1909. New Yolk. NY 10021 212/288.0737 STATION CONTACT S Small AM $185K Terms J.T. Malone (404) 458-9226 NE Small Fulltime 5225K S62K Bob Connelly (603) 431-3421 Dan Hayslett MW Small FM $235K 29% Jim Mackin (312) 323-1545 SE Small Fulltime $350K 575K Bill Cate (904) 839-6471 W Small Fulltime S375K 25% Corky Cartwright (303) 741-1020 W Small AM/FM $795K 5200K Corky Cartwright (303) 741-1020 SE Metro AM/Class C$1,550K Terms Bill Chapman RADIO, TV, and CATV (404) 458-9226 (214) 691-2076 To receive offerings of stations within the areas of your interest,

write Chapman Company, Inc , 1835 Savoy Dr., N.E., Atlanta, GA 30341

Class C covering large Oklahoma city plus AM daytlmer. 51.75 million. Daytimer in eastern Ark. Good cash flow. $380,000. Terms. EDEN 919-623-3000 Coastal. S.E. Fla. powerhouse. AM fulltimer 51.8 million including $700,- Po BOX 647 BROADCAST BROADCASTING BROKER 000 In real estate. UHF-TV in western Texas city. Buy S 1029 PACIFIC STREET SERVICES AI EM 100% of assets for $1.5 million in- BROKERS SAN LUIS OBISPO. CALIFORNIA 93401 cluding all new equipment or pay 805-541-1900 RESIDENCE 805-544-4502 628 WASHINGTON ST WEN N.0 27288 $420,000 and equip it yourself. Terms. Fulltimer. Powerful big city in Ark. $980,000. Terms. FM. N.W. Missouri billing about S1 00,- 000. Good real estate. $195,000. Ethnic daytimer in Cleveland metro Brokers area. $490,000. Daytimer. N.E. Texas city. $800,000. 901/ 767-7980 RADIO TV CAN Daytimer and weekly newspaper in MILTON G. FORD & ASSOCIATES MEDIA SERVICES (813) 939-7086 greater Charlotte. N.C. area. $580,- MEDIA BROKERS-APPRAISERS 000. Terms. Specializing In Florida Properties "Specializing In Sunbelt Broadcast Properties" E. Ky. 1000 watt daytimer. $280,000. 5050 Poplar Ave Suite 816 Memphis.TH 38157 1620 Medical Lane Ft. Myers, FL 33907 FM in Texas. $250,000. Terms. 700 New Hampshire Ave.. N.W. Watergate South Spanish speaking S.C. California. Suite 1003 Washington, D.C. 20037 5520,000. South Carolina. SE daytimer. $220,- 000. C.P. for fulltime. 1000 watt daytimer. SE KY. $300,- MEDIA BROKERS APPRAISERS .. Vorn 0218 20 YE RSIEN ORP(MLE 000. 5,000 watt daytimer. E. Tenn. $340,- RICHARD A. 000. $40,000 down. WALKER MEDIA Fulltimer. West Virginia. 5275,000. sHaHeen.111 Daytimer. Middle Tenn. Medium size & MANAGEMENT, INC. 35 NORTH MICHIGAN AVE CHICAGOAN. town. $290,000. William L Walker Worth President 312/467.0040 Daytimer. Fort powerhouse. AM/FM Eastern Kentucky. $380,000. Suite 417, 1730 Rhode Island Avenue. N.W. Washington. D C 201.36 Daytimer, N.C. Missouri. $380,000. 1202) 223-1 553 Fulltimer near Charlotte, NC. $800,- Brokers-Consultants-Appraisers 000. Terms. Daytimer. Good dial position. Central Florida. $280,000. BILL-DAVID NW Florida. C.P. -5100,000 at cost. Atlanta area. 5,000 watts. $470,000. ASSOCIATES 3,000 watt FM. S. Arkansas. $380,000. BROKERS-CONSULTANTS 250 watt daytimer. NE La. $250,000. Cable TV Southern Alaska. Small. Lee Wilkins AND ASSOCIATES (303) 636-1584 $110,000. Terms. MEDIA BROKERS 2508 Fair Mount St. AM FM. N.E. Louisiana. Single Station reduced to $200,000 cash. P.O. 850 3500 S. PHILLIPS Colorado Springs, CO 80909 market BOX sta- ALBANY. GA. 31702 SIOUX FALLS. SD 57105 500 watt daytimer. Single market PHONE 19121883-4917 PHONE 15051338.1180 tion. CA resort area. 5430,000. VA. Coastal. Attractive. 51350,000. Fulltimer. Dominant. Metro. TX. TX AM & FM 750K Small 51.200,000. NC Daytime AM 405K Medium OH Daytime AM 525K Suburban CALIFORNIA-Full time AM serving beautiful resort Drop by our hospitality suite at NY FM 700K Small market. Coverage area of 300.000 population with AR FM NAB Las Vegas Hilton 350K Suburban high per capita income. Needs total owner-operator WV Daytime AM 168K Small attention. 5725.000 with 5250.000 down, interest Let us list your station. Confidential' OK AM & FM 975K Small (12%) only first year, principal payable on ten year CO Daytime AM 300K Small amortization schedule with sin year payout with BROKER MS Daytime AM 295K Medium baloon. Call or write Radio Opportunity (415) BUSINESS ASSOCIATES 284-4850, 281 Lafayette Circle No. 5. Lafayette. Ca 758 24 HOURS NC AM Daytime 550K Small 815- -7835 94549.

Broadcasting Mar 30 1981 97 r For Sale Stations Continued Books

REGIONAL SIGNAL RALPH E. MEADOR for Very low dial position gives this East Media Broker Coast daytimer huge coverage area. Ideal for religious or ethnic format and/ AM - FM - TV - Appraisals Broadcasters P.O. Box 36 or owner operator. 21 acres land, 2500 Lexington. Mo. 64067 SF bldg & solid equip. Only station in T418 HANDBOOK OF RADIO PUB- Phone 259 -2544 city of license. Box B-197. 818- LICITY II PROMOTION by Jack Macdonald. This handbook is a vir- tual promotion encyclopedia - includes over 250.000 words, over 1500 on-air promo themes adapta- ble to any format; and over 350 contests, stunts, station and personality THE promos! One idea alone of the KEITH W. HORTON SEE YOU AT THE hundreds offered can be worth many COMPANY, INC. times the small cost of this indispen- sable sourcebook. 372 pages, 8-1/2 For prompt service NAB x 11" bound in long-life 3-ring contact binder. $29.95 Home Office: P.O. Box 948 Reggie Martin 1484 HOW TO MAKE NEWS AND INF- Elmira, N.Y. 14902 LUENCE PEOPLE by Morgan Har- 24 hr Phone: (607)733-7138 ris and Patti Karp. The secrets of gaining publicity for any business Bob Kimel's office: & Assoc. EC from small local organizations to P.O. Box 270, Reggie Martin Ron Jones large national groups. Starting with St. Albans, VT 05478 the basics of writing a news story, 24 hr Phone: (802)524-5963 Specializing in Florida and Southeast the authors proceed to unveil the Brokers and Consultants process of planning a full-scale pub- HILTON SUITE 1710 licity campaign. Relations with edi- 114 tors, photographers, correspondents, and other news people are high- lighted. Sample radio announcements and correct formats for sub- mission are a large part of the sec- Lion on radio. There is a similar section on television. News releases, belong in newsletters, and handbills can pack You a meeting or event, and the authors Media Brokers have detailed pointers on their pre- Broadcast Management Consultants paration and distribution. This 3634 Seventh Ave. Suite 15-H volume is slanted towards fattening Broadcastingo San Diego. CA. 92103 a group's treasury, increasing its membership, and getting those all- (714) 295-2435 important messages over the airwaves or in print so they can reach the desired audience. 140 pages. $7.95

1469 ALL-NEWS RADIO by Phillip 0. Keirstead. A valuable guide for those BROADCASTING'S involved in any phase of the operation of an all-news radio station. This CLASSIFIED RATES fact- filled book covers promotion, mini-documentaries, interviews, formats, features, syndicators, national Payable in advance. Check or money order only. Rates: Classified listings (non-display) Help and regional networks, advertising (Billing charge to stations and firms: $2.00. Wanted: 70c per word. $10.00 weekly minimum. sales and much more. There's also a Situations Wanted: (personal ads) 40C per word. section on the history of the concept S5.00 weekly minimum. All other classifications: of all-news radio; where it stands When placing an ad. indicate the EXACT category 80c per word. $10.00 weekly minimum. Blind now and where it's going. A notewor- desired: Television or Radio. Help Wanted or thy addition to Box numbers: $2.00 per issue. broadcast journalism Situations Wanted, Management, Sales. etc. II this literature and a priceless guide for information is omitted, we will determine the ap- any all-news station. 210 pages, 40 illus. propriate category according to the copy No make Rates: Classified display: Situations Wanted: 5113.95 goods will be run if all information is not included. (personal ads) S30.00 per inch. All other classifications: $60.00 per inch. For Sale Stations. BROADCASTING BOOK DIVISION The publisher is not responsible for errors in print- Wanted To Buy Stations. Employment Services, ing due to illegible copy. All copy must be clearly Business Opportunities, and Public Notice adver- 1735 DeSales St., NW typed or printed. tising require display space. Agency Commission Washington, DC 20036 only on display space. Please send me book(s) nun-i Deadline is Monday for the following Monday's ber(s) My payment is issue. Copy must be submitted in writing. (No Publisher reserves the right to alter Classified enclosed telephone copy accepted.) copy to conform with the provisions of Title VII of the Civil Rights Act of 1964. as amended. Name Replies to ads with Blind Box numbers should be addressed to (box number) c/o BROADCASTING. Word count: Include name and address. Name of Firm or Call Letters 1735 DeSales St., NW, Washington. DC 20036. city (Des Moines) or slate (New York) counts as two words. Zip code or phone number including Advertisers using Blind Box numbers cannot re- area code counts as one word. Count each ab- quest audio tapes. video tapes, transcriptions. breviation. initial, single figure or group of figures Address films or VTR's to be forwarded to BROADCASTING or letters as a word. Symbols such as 35mm. COD, Blind Box numbers. Audio tapes, video tapes, PD. etc. count as one word. Hyphenated words City transcriptions, films and VTR's are not forwarda- count as two words. Publisher reserves the right to ble. and are returned to the sender. abbreviate or alter copy State Zip

Broadcasting Mar 30 1981 98 Fates&Fortunes

named general manager of Douglas Com- Media munications Corp. of Louisana, Jackson Cable TV, Slidell/Mandeville, La. Tom Kreager, Joseph Parish, VP- marketing manager, DCC of West Tennessee, general manager at Jackson, named general manager. ABC's KSFX(FM) San Francisco, named to Walter Goldstein, director of corporate ac- same position at co- counting services, Warner Amex Cable Com- owned WPLJ(FM) New munications, New York, named director of cor- York, succeeding porate administration. Michelle Musler, Nicholas Trigony, who former teacher with Stamford, Conn., high left to join KIKK(AM) school system, joins Warner Amex as director Pasadena, Tex., and of human resources development. Richard KIKK -FM Houston Smith, from Xerox Corp., Buffalo, N.Y., joins (BROADCASTING, March Warner Amex, New York, as director of finance Parish 23). for its metro division, Warner's QUBE, two- way interactive cable service in Columbus, Jim Thrash, former Celebrants. Media pioneer E.R. (Curly) Ohio, and future QUBE installations. general manager, wccarrvi Charlotte, N.C., Vadeboncoeur and his wife, Orletta, and joins WGGT(TV) Greensboro, N.C., as general some 300 guests from around the coun- William Mueller, controller for Western region manager of station, which is scheduled to go on try celebrated the Vadeboncoeur's 50th of Storer Broadcasting's Cable Communica- air April 27. Mary Sellars, from Jefferson Data wedding anniversary last Monday tions Division, based in Houston, named direc- Systems, subsidiary of warvtrvi Charlotte, of business for entire cable division. (March 23) at a black-tie reception and tor affairs joins WGGT as operations manager. Gilbert Walter Gerber, controller for Storer's cable dinner in Syracuse, N.Y. He is the long- Jones, from Dan River Mills, Danville, Va., divisions's Eastern region, based in Atlanta, time president of the S.I. Newhouse joins WGGT as business manager. named controller for entire division. Terence broadcast and cable groups (Vadebon- Robinson, project director, cable division, John Winkel, VP, Affiliated Broadcasting, coeur joined as news Newhouse editor Miami, named director of administrative ser- Boston-based group owner and licensee of WAIV- of WSYRIAMI Syracuse in 1939), and has vices. All three will be based at division head- AM-FM Jacksonville, Fla., named general man- been prominent in industry affairs (in- quarters in Miami. ager of stations. cluding a long association with Broad- Timothy Menowsky, south central regional cast Music Inc., of which he is past manager, National Association of Broadcasters, chairman and remains a board mem- Washington, joins Audiophase Broadcasting ber). (applicant for WYBT-FM Jersey Shore, Pa.) as VP Los Angeles, named assistant controller, for John Caravel la, account executive, wYmx(Fm) Group W at its headquarters in New York. Augusta, Ga., joins WRED(AM) Monroe, Ga., as Steve Fisher, controller, Group W's KODA-FM general manager. Houston and KOAZ(FM) Dallas-Fort Worth, named controller for Group W's radio group, Dick Good, general manager, KFMI(FM) based in New York. Eureka, Calif., joins KDUN(AM) Reedsport, Ore., in same capacity. Gordon Belt, senior VP-chief financial officer with Ward Foods, New York and Chicago, joins Sam KIrkaldie, with KICE(FM) Bend, Ore., Viacom International, New York, as VP-chief fi- named general manager. nancial officer. Calvin Booker, general manager, wocm(Am)- Richard Glester, president of Harte-Hanks W7AM(FM) Gulfport, M1SS., jOinS WK1E(AM) Rich- Communications' cable television operations, Va., in same capacity. mond, joins Times Mirror Cable Television as Mid- Jim Kizzia, air personality-account executive, western divisional VP, headquartered in Austin, KWOK(AM) Wagoner, Okla., named station man- Tex. Martin Glassman, Western regional VP, ager. Times Mirror Cable Television, Irvine, Calif., named VP of new markets, responsible for John Clark, director of promotion and company's new systems in Providence, R.I., development, noncommercial KPBS-FM San area. Ronald Clchocki, Western divisional Diego, joins noncommercial wDAV(FM) David- manager, Codman & Shurtleff, manufacturer of son, N.C., as station manager. medical equipment based in Laguna Hills, Calif., joins Times Mirror, Irvine, as VP of new When Sherlee Barish is asked to fill an Ed Owens, operations manager, WGLD-FM High product development, serving as company's executive position or a news talent opening Point, N.C., assumes additional duties at co- project officer for cable security and advertising at a television station, you can bet her owned woxx(xm) High Point, as operations programs. candidate is the best you can find. She not manager. only attracts the most successful Richard Loftus, president his own cable Walter Freas, acting director, educational ser- of candidates, she also has the greatest company, Amvideo Corp., with systems in New vices division, New Jersey Public Television, expertise in finding and recruiting the top Jersey, Maryland and Trenton, named permanent director of that West Virginia, joins Scrip- person. More than 1,000 past placements ps-Howard department. Broadcasting, Cleveland, as presi- prove it. dent of company's cable division. Scripps- Malcolm Wall, director of broadcasting, Loui- Howard is in partnership with Daniels & Associ- BROADCAST PIRSONNIL,INC. siana Educational Television Authority, Baton ates, Denver, in ownership of Ann Arbor Experts in Executive Placement Rouge, assumes additional duties as deputy (Mich.) Cable. director of LETA. 527 MADISON AREND!!! Bud Marnell, with Douglas Communications NEW YORK CITY David Lailch, controller, Group W's KFWB(AM) Corp., Mahwah, N.J.-based cable operator, (212) 355.2672

Broadcasting Mar 30 1981 99 Bernard Gallagher, with Comcast Corp., Bala Gold & Rothschild, Boston, joins Arnold & Co. Hinrichsen, account executive, WBNG-TV Cynwyd, Pa., named assistant treasurer. there as media supervisor. Binghamton, N.Y., joins co-owned WTAJ-TV as local sales manager. Thomas MIllitzer, general manager, Darlene Brand, from Campbell-Mithun, Min- Teleprompter, Dubuque, Iowa, named director neapolis, and Mary Burnett, assistant media Kevin Mirek, general sales manager, wcca(rv) of rates and franchise administration, planner, Carmichael-Lynch, Minneapolis, Charlotte, N.C., joins wcar(Tv) Greensboro, Teleprompter Cable, New York. named media planners for C-L. Linda Rice, N.C., scheduled to go on air April 27, in same C-L, named assistant broadcast media capacity. Janet Schoff, from WCCB, joins WGGT Elected officers, Ohio Cable Television Associ- with as national sales manager. ation: Jeannene Cozad, Southern regional buyer. manager, Continental Cablevision of Ohio in Dianne Mac Curdy, from Emerson Electric Frank Howell, sales representative, WTMC(AM) Springfield, president; William Randles, VP, Co.'s Weed Eater Division, Houston, joins W.B. Ocala, Fla., named general sales manager. Cablentertainment of Ohio, Zanesville, VP, and Doner there as account service coordinator. Lloyd Bartel, president of Multi-County Mark Roberts, VP-sales, Roberts Advertising, Cablevision, Lodi, secretary-treasurer. Staff appointments at CPM, Chicago-based Syracuse, N.Y., joins wmi(rv) there as account media management service: Mel Stevens, ex- executive. ecutive VP, from Camelot Direct Marketing, Patricia Tavormina, account executive, Rich- Advertising Lake Bluff, Ill., joins CPM as direct marketing mond (Va.) Lifestyle Magazine, joins WLEE(AM) Robert Savage, president of KM&G Interna- manager; Cynthia Evans, executive assistant there in same capacity. with CPM's sales and syndication division, and tional and president of its subsidiary, Botsford Steve Adler, account executive, RKO Televi- Ketchum, San Francisco, joins Compton Ad- Deborah Small account coordinator with services named account sion, Chicago, and Maria Bernardi, account vertising, New York as president, succeeding 0. CPM's client division, executive, WTAO(FM) Murphysboro, Ill., join who continues as chairman managers, and Nancy Schnell, associate Milton Gossett, wurt(Fm) Chicago in same capacities. and chief executive officer. broadcast buyer, named spot broadcast buyer. Dottie West, sales manager, WAAv(FM) Seth Kittay, Mideast regional director of Wilmington, N.C., joins WECT(TV) there as ac- Home Box Office, Philadelphia, joins cable count executive. MSO, Century Communications, New Canaan, Conn., with responsibility for developing consumer sales programs. Programing VP-general manager of Roland Eckstein, Richard Lindheim, producer in charge of crea- Associates, retail market- Television Marketing tion and development of new projects, Univer- division of Tele Rep, New York, named ing sal Television, Los Angeles, named VP of cur- Dempsey, director of president. Chuck rent programing. marketing, TMA, named VP Gerard Sum- mers, from Philadelphia Bulletin's sales Jim Mervis, director of program development, department, joins TMA as Dempsey's suc- East Coast, for Showtime, New York, named Savage Bruns cessor. Fran Tivald, assistant manager, New VP-program development. Fern McBride, York, joins Robert Bruns, executive VP in charge of client York cougars group, Tele Rep, New York, freelance producer based in New as develop- services, Ted Bates/New York, named presi- named sales manager for tigers grotto there. Showtime there director of program ment, East Coast. Caroline Winston, program dent of its New York operation, effective May Murphy, VP-management services, Steven executive, Showtime, New York, named direr- 10, succeeding Robert E. Jacoby, chairman Blair Television, New York, named VP, man- to'r of production, East Coast. G. Gordon and president of Ted Bates & Co., parent agement systems and services for Blair's sales Cooper, production manager, NBC, New York, organization, who has served also as president strategy division. Debbie Stefanatos, director succeeds Winston. Jim English, director of of New York office. special research, Blair Television, named of programing, HBO program services, New York, manager of sales systems for sales strategy divi- George Deecken, senior VP-controller, joins Showtime there as director of feature manager, ABC Chemical Bank, New York, joins Young & sion. Patty Giihooly, business Blair Televi- films. Rubicam, New York, as executive VP, chief fi- Radio Network, New York, joins as budget Edward Warren, director of program develop- nancial officer and member of board of direc- sion and Blair Radio there manager of account executive, ment, Viacom, New York, joins Columbia Pic- tors. As chief financial officer, Deecken suc- planning. Frank Pfaff, sales tures Television, Los Angeles, as VP-pro- ceeds James Mortensen, vice chairman, who WPIX (TV) New York, joins Blair's ABC/red graming. Noreen Conlin, director of daytime retired two weeks ago. team there in same capacity. Karl Middelburg, with Blair's sales associate training program, serial programs, NBC-TV, Los Angeles, joins Phil Dixson, manager of daytime programs, New York, named to its NBC sales team in CPT there as VP-daytime, newly created post new Benton & Bowles, New York, named VP. Chicago. with responsibility for development of daytime series. Buddy Bregman, freelance director, Mike Drexler, senior VP-executive Richard Bliss, account executive, Modern producer-director, based in Los Angeles, joins programing, and Dr. Ruth Ziff, media and Telecommunications Inc., New York, and Ed- CPT as producer. Robert Blattner II, director director of research and senior VP-executive ward M. Dwyer, VP, Amalgamated Courier of sales, Columbia Pictures Home Entertain- marketing services, Doyle Dane Bernbach, Systems, New York, named account executive ment, New York, named VP-general manager VP's. New York, named executive with Blairsat, New York, John Blair & Co. unit of unit. that provides satellite transmission of television Thomas McNamara, controller for Dancer president and chief execu- commercials. Charles J. Weber, Fitzgerald Sample's domestic and international tive officer of Lucasfilm, Los Angeles, joins subsidiaries, New York, named senior VP Jon Nesvig, account executive, NBC-TV, New Tandem International and T.A.T. Productions VP-daytime sales. Mike Perez, VP. William Behrmann, VP-associate media direc- York, named there as executive with NBC International, NBC international tor, Ogilvy & Mather, Chicago, named media David Meister, VP, for HBO's Cinemax pro- division, based in New York, named direc- director for agency. Stanley Latacha and sales graming and program services, New York, tor, worldwide, sales. Marlbeth Richmond, ac- Stephen Lonning, media supervisors, named named VP of HBO program services and presi- count executive, Western sales, NBC Radio associate media directors. dent of its film booking subsidiary. He succeeds Angeles, named director. Network, Los Angela Schapiro, who leaves to pursue other Vern Koch, account supervisor, Kendrick Ad- Nelson national sales manager, interests in cable, pay TV and other new home vertising, St. Louis, named VP. Trottier, WLWT(TV) Cincinnati, named general sales man- entertainment technologies. Glenn Majors, account executive, Bozell & succeeding Joseph Lewin, who was named ager, Richard Kulis, director of sales, SelecTV, Los Jacobs, New York, joins Allen & Dorward Ad- manager (BROADCASTING, March 23). station Angeles, named VP-sales. vertising, Houston, as VP-account supervisor. sales manager, Cindy Frazee Hassler, promotion-marketing David Macejko, general Amy Dorn Kopelan, director of program ad- WEBN (FM) Cincinnati, named VP. assistant, Geosource Inc:s oil field services divi- ministration, East Coast, ABC Entertainment, sion, Houston, joins Allen & Dorward there as George Walsh, national sales manager, New York, named director of early-morning account coordinator. WTVH(TV) Syracuse, N.Y, joins w7A.1-7v Al- programing, East Coast, and assistant to Squire VP of ABC's Good Morning America Phyllis Maynard, media director, Maslow, toona, Pa., as general sales manager. Sylvia Rushnell,

Broadcasting Mar 30 1981 100 GOOD NEWS

Honoring Its own. Receiving National Association of Television Program Executives FOR President's Awards at the organization's 18th annual conference in New York were (I-r): Richard L. Barovick, Hardee, Barovick, Konecky & Braun, NATPE's legal counsel; Pat Evans, NATPE consultant and former secretary-treasurer; Dick Block, NATPE consultant, and Bob Bernstein, March Five Inc., NATPE's public relations director. The presentation was made by Lucie Salhany, Taft Broadcasting, who became organiza- YOUR TV tion's immediate past president right after the conference. The new president is Steve Cur- rie, KOIN-TV Portland, Ore., with Chuck Larsen, WNBC-TV New York, first VP and Phil Corvo, KGTV(TV) San Diego, second VP Joining NATPE's board of directors are Gary Dreispul, WTAE-TV Pittsburgh; Ron Klayman, wmc-ry Memphis; Brooke Spectorsky, KTLA(TV) Los Angeles, and STATION'S John von Soosten, WNEW-TV New York. New to board representing NATPE's associate members are Dave Sifford, Osmond Television Sales, and Michael Garin, Telepictures. and children's television. Trudy Erickson, for New York's municipal broadcasting system. assistant production manager for on-air promo- NEWS. tion, CBS-TV, Los Angeles, joins ABC Owned Phylls J. Geller, independent television pro- Television Stations Division there as staff producer, based in Los Angeles, joins noncommer- duction manager. cial kcErt-rvi there as executive producer for dramatic development. Glenn Gurgiolo, from Showtime, Los Media People is a new alternative Angeles, joins ON-TV, Dallas/Fort Ellis Noe II, director, editor and Worth, as resource for finding top caliber director of programing for its newly formed pro- cinematographer, Walter J. Klein, Charlotte, graming department. Robert Steinfield, asso- N.C., production firm, joins WPCQ -TV Charlotte television news personnel. From ciate as field director-videographer. producer for National Basketball Associ- anchors to engineers, we pride ation's Dallas Mavericks, joins ON-TV as man- Pepe Saldivar, with production department of ager of post productions. ourselves on WOJO(FM) Chicago, named air personality. Alan Flaherty, VP-director of operations all of our applicants. We'll send you for Carey Sinton, air personality, WLUP(FM) Colony Communications, cable and MDS Chicago, joins KIDO-AM-FM Boise, Idaho, as pro- only those tapes and/or resumes operating subsidiary of Providence (R.I.) Jour- gram director. which fit your nal, joins Golden West Entertainment, Los stated requirements. Angeles, as VP-general manager of its STV operations in Oklahoma City, Dallas and Fort You can question what makes Worth. News and Public Affairs news, but we know what makes a Edward pro- Herbert, Joseph Barnes, news director, KGO-TV San news program better. gram-operations man- Francisco, joins KPIX(TV) there as managing edi- ager, Taft Broadcast- tor. We can provide those people. ing's WKRC-TV Cincin- nati, named to newly Dave Davis, associate producer of 10 p.m. Contact us, we're Media People. created post of VP- newscast for KTRK-TV Houston, named pro- operations, Taft Televi- ducer. Margaret O'Brien, producer, 7 a.m. sion Group, responsible newscast, KTRK-TV, named associate producer of for its seven stations in station's 6 and 10 p.m. news. Arthur Wood, production and opera- KTRK-TV'S weekend news producer, succeeds tions. O'Brien. Frank Traynor, producer of 10 p.m. newscast for KSAT(TV) San Antonio, Tex., joins Sandy VP- Pastoor, KTRK-TV as Wood's successor. Herbert program director, WX1X(TV) Cincinnati, Daniel Stiles, news producer-director, wrcN- MEDIA joins co-owned wrro(rv) Washington in same TV Minneapolis, joins WTSP-TV St. Petersburg, capacity. Fla., in same capacity. Rebecca Gordon, news director, WRBQ(FM) Tampa, Fla., joins WTSP-TV as PEOPLE Richard Nal !ling Jr., special projects producer general assignment reporter. and account executive, wcca(Tv) Charlotte, N.C., joins WGGT(TV) Greensboro, N.C., Les Coleman, White House correspondent, Talent Agency scheduled to go on air April 27, as program RKO Network, Washington, joins Post- manager. Newsweek's WFSB-TV Hartford, Conn., as head SPECIALIZING IN BROADCAST NEWS PERSONNEL. Randall Chase, program director, KRUZ(FM) of investigative unit there. Santa Barbara, Calif., named VP. Nancy Coffey, executive editor of Group W's 9701 Wilshire Boulevard, Suite 1000, WINS(AM) York, national correspon- Barbara Sirota, former director of national New named dent at Group W's Washington news bureau. Beverly Hills, California 90212 projects and director of cultural program Joe Gillespie, program manager from Group Phone (213) development, noncommercial WGBH-FM-TV 550-7020. W's WIND(AM) Chicago, succeeds Coffey. Boston, joins noncommercial WNYC-AM-FM-TV JEFF L WALD, Executive Director New York as manager of program development Diane Kinderwater, producer-anchor of

Broadcasting Mar 30 1981 101 Spanish-English newscasts for Telepresensa New York as assistant chief engineer. joins William B. Tanner as sales manager of its News, Guatemala City, Guatemala, and Jay New York office. Villwock, news director, KMSD(AM) Millbank, Sydney Arak, partner with Stein, Halpert & S.D., join KAAL(TV) Austin, Minn., as repor- PR Miller, Washington law firm, opens own com- ters. Promotion and munications law practice there. assistant to VP of fi- Michael Marsh, weekend anchor, KENS-Tv San Ronald Mastrogiovanni, New York, named Ku way> Salt Lake City as nance, Scholastic Magazines, Antonio, Tex., joins information services, reporter-weekend anchor. VP, management Teleprompter Corp., New York. Marla Kibby, International Sue Casterino, reporter-anchor, wwwE(A).0 management supervisor for broadcast place- Justin Dukes, joint managing director of Fi- Cleveland, joins WBBM(AM) Chicago in same ment and account supervisor for public re- nancial Times, London newspaper, joins Chan- capacity. lations department, J. Walter Thompson, New nel Four Television, Britain's new commercial Teleprompter in new post of public Myra Jolivet, reporter and update desk York, joins network, as managing director and deputy chief anchor, woitz(-rv) Baton Rouge, and Sam affairs associate. executive, effective May 1. Rodriquez, from KPRC-TV Houston, join KHOU- Tola Murphy-Baran, Manager of employe Vic Gardner, general manager, London TV as from Houston reporters. Ken Brelner, communications, ABC, New York, joins Show- Weekend Television, named chairman of Lon- Wong, WLwT(Tv) Cincinnati, and Jimmy time there as manager of trade publicity. don Weekend Television International, newly- trainee with KHOU-TV, named photographer-edi- formed export subsidiary. John Birt, controller tors. J. Chloe Silk, secretary to VP of technical services, Worldvision Enterprises, New York, of features and current affairs at LWT, assumes in Carol La Beau, from WMBD-TV Peoria, Ill., named assistant to director of advertising and responsibility for company's involvement joins KGTV(TV) San Diego as co-anchor. Paul promotion. new British television network, Channel Four. reporter and co- Magers, general assignment Brian Potter, communications manager in anchor, xiati(rv) Portland, Ore., joins KGTV as Anna Carbonell, coordinator-editor of Manchester for BBC Engineering, named man- general assignment reporter. employe news service wire for International Paper Co., New York, joins wraczry there as ager, program services and engineering for Engineering. He suc- Jeanne Dutel, reporter, KLFY-TV Lafayette, press information writer. Eastern England, BBC La., joins wiatc--ry Mobile, Ala., in same ceeds Frank Knowiden, who retires. capacity. Carolyn Witruk, former promotions coordinator, Carter-Mondale reelection campaign, Jane Wellesley, BBC press officer, Jenni Raleigh, N.C., joins wcor(iv) Greensboro, Pozzi, film researcher, and Patrick Buckley, Technology N.C., scheduled to go on air April 27, as promo- editor at Reuters, join Granada Television of Britain as researchers for History of Spanish Comcast tion-publicity manager. Jerald Crusan, VP-engineering, Civil War-large-scale project now in early Bala Pa., joins Warner Amex Corp., Cynwyd, Rick Fowler, music director-air personality, stages of development and expected to be two New York, as director Cable Communications, witox(Fm) Washington, named director of ad- years in production. of engineering for its metro division, which in- vertising and promotion. cludes its QUBE operations in Columbus, Ohio, Margaret Matheson, freelance producer, be- and proposed QUBE systems. Diane Hawkins, media buyer-market comes controller of drama, ATV Network, Bri- specialist, McCann-Erickson, Atlanta, joins tish station that is part of commercial network, manager for Australia Scott Bosen, regional wse.Tv there as research-sales promotion direc- ITV. and Asia, Fernseh Inc., based in Salt Lake City, tor. named international sales manager. Gino Nap- Lord Buxton, chief executive of Anglia Televi- po, Southeast regional manager, Gray Com- Doug Flodin production administrator, Drake- sion Group in England, named chairman of In- munications, Atlanta, joins Fernseh as regional Chenault, Los Angeles, named promotion dependent Television News. He replaces John manager for Southeastern U.S., based in Atlan- director. Freeman, chairman of London Weekend Television, who served as ITN chairman since ta. Susan Hoffman, press and legislative assistant 1976. Selina Scott, newscaster for Grampion divi- to Congressman John Cavanaugh (D-Neb.), Bob Evans, manager of manufacturing Television, British commercial network, joins sion, Recognition Equipment, Dallas, joins Washington, joins public relations division of ITN as anchor. She succeeds Anna Ford, who as VP-general man- Earle Palmer Brown & Associates, InfoServices, Gardiner Communications leaves ITN to join new breakfast-time television manufactur- Bethesda, Md., as account executive. ager of company's Garland, Tex., company, TV -AM. ing facilities which produce satellite earth station antennas and related electronics. J. D. Thomas, manager of Gardiner's home ter- Allied Fields minal Starscan Division, Houston, named VP. Susan Dingethal, regional manager, Arbitron Deaths Bryon Brammer, manager of technical ser- Radio Station Sales, New York, named Eastern vices, RCA Cablevision Systems, Van Nuys, division manager. Patricia White, from Albert Protzman, 79, manager, television Calif., named Western sales representative, Bloomingdale's sales department, Stamford, group operations, NBC, New York at time of responsible for sales of RCA cable television Conn., joins Arbitron Television Market his retirement in 1966, died in Lawrence hospi- equipment in Arizona, Alaska, California, Development, New York, as client service rep- tal, Bronxville, N.Y., on March 19 following Hawaii, Oregon and Washington. resentative. Elaine Yusa, Midwest regional ad- heart attack. He became radio engineer for vertising representative, Fairchild Publications, NBC's WEAF(AM)- WJz(AM) New York in early Oded Ben-Dov, with RCA commercial com- Chicago, joins Arbitron Midwest Advertising/ 1920's and served as chief sound engineer for munications systems division, Camden, N.J., Agency Television Sales, Chicago, as client ser- 20th Century-Fox in Hollywood from 1929 to named unit manager and technical director of vice representative. Joan Merril, media plan- 1936. He rejoined NBC and later became one of antenna engineering for RCA Broadcast ner, Compton Agency, New York, joins Ar- first technical directors in television. Following Systems there. bitron Southwestern Television Station Sales, his retirement, he was technical consultant for Dwain Schoonover, engineering supervisor in Dallas, as client service representative. RCA Corp.'s shareholders meetings. He is sur- charge of maintenance, wFLD--ry Chicago, vived by his wife, Margaret, and daughter, Ronald Frederick, manager of food industry named engineering manager. Nancy. retailer services, A.C. Nielsen Co., North- John Bishop, assistant chief engineer, wP-rv-Tv brook, Ill., named VP of Nielsen's Marketing Hudie Minor Brown, 63, former air per- Memphis, joins WGGT(TV) Greensboro, N.C., Research Group/USA. sonality on WDAK(AM) Columbus, Ga., died scheduled to go on air April 27, as chief March 22 of heart attack at St. Francis hospital Bob Treadway, management consultant and engineer. there. Brown who was known to his listeners as broker, based in Colorado Springs, joins George Cuzzin Al, had retired from station in March supervisor, Moore & Associates, Dallas-based communica- Cullen Baldwin, operations 1980 after 36 years there. He had also been Washington, tions brokerage firm, as VP-Western manager engineering department, WILA-Tv owner of Background Music Corp., Columbus, in Colorado Springs. named assistant manager of engineering. which sold Muzak systems to area businesses. Stephen Raleigh, staff engineer, WRKO(AM)- Roy Terzi, independent marketing consultant He is survived by his wife, Dorothy Norris, two WROR(FM) Boston, joins co-owned WOR(AM) for broadcast syndication services, New York, daughters, two sons and his mother.

Broadcasting Mar 30 1981 102 Prof ilea

Segal of Bates: staying in video, will turn to cable networks and increased use of independents, from actor to perhaps buying time on independents "en advertising ace masse" to maximize reach over short periods of time. Where is the beginning of the career path Agencies have "a tremendous amount that leads to a position as "a leading agen- to learn" about cable, Segal admits, but cy expert on network television?" For the "learning process" has already begun Joel Segal, whose official bio from Ted (witness Bates's studies with Nielsen). Bates accurately if perhaps immodestly Segal didn't reach his present position places him in those expert ranks, the path by standing still. In fact, he gives outsiders started in Europe, with the Seventh the impression that he juggles a minimum Army's repertory theater. of three projects at any given moment. The route however, was indirect-it was That's an opinion seconded by Segal's the realization that he "wouldn't cut it as boss, Walter Reichel, at Ted Bates. Reichel an actor" back home that led Segal to ex- calls Segal "very intense ... very plore what he considered the related area Joel Michael Segal-senior VP, director, brilliant," someone who can "keep a lot of of advertising. With a masters in market- network TV/radio division, media program balls in the air at the same time." ing from Columbia University's Graduate department, Ted Bates & Co.; b. Sept. 2, 1933, The way Segal sees it, that's just stan- School of Business tacked to his wall, New York; BA, Cornell University, 1954; MBA, dard procedure at Ted Bates- "we're a Segal entered the agency world via Benton marketing, Columbia University, 1960; U.S. lean operation," he says. "We don't have & Bowles. Except for a two-year stint at Army 1956-58; assistant media director, many clients, but we work hard for them

NBC, he's prospered in the agency busi- Benton & Bowles, 1960-63; director of . We hire good people and get the most ness for 20 years, the last 14 of them with television network sales presentations, NBC, from them." Ted Bates. 1963-65; network television negotiator, Ted And Bates has gotten a lot out of Segal Those two decades of experience with Bates, 1965; VP and television account in one area where agency interest had gen- television have left Segal believing it's supervisor, Ted Bates, 1966-71; VP radio/TV erally slackened - program production. "the most exciting and viable environ- buying services division, 1971-73; present Segal created and supervised the produc- ment" for advertising, though the tone of position since 1973; named to Ted Bates & Co. tion and distribution of the syndicated pro- his reply also suggests he can't believe board of directors, 1979; m. Alix Hegeler, Aug. duct Police Surgeon, for client Colgate for people are still asking him why he likes the 1968; children (by previous marriage) Mark. four years, and his production association 18; Gregg, 16. medium. with Colgate's The Doctors (sold recently A more current question that has to NBC) goes back 14 years. troubled network television broadcasters "turned off." Reichel praises Segal's "creative talent" is what happened to their market in the On that last point, Segal says 43% of and "good touch" with production-say- final quarter of last year. From Segal's ABC's programs in a recent week were ing he's "very good in dealing with the agency vantage point, the change in repeats, 34% of NBC's. Although CBS had creative problems" of production-all a prime-time selling patterns that network no repeats that week, the three networks reminder, perhaps, of the performing advertising experienced then isn't averaged 25% repeats, against 18% in the career Segal abandoned 25 years ago. necessarily permanent. A mood of uncer- same week of 1980. Thus, it's from a background of hands- tainty sparked by the actors' strike and Carrying his analysis further, Segal on experience that Segal makes one of his spurred by the threat of recession left points to ABC as hardest hit, dropping strong complaints against the networks- agencies unwilling to commit to schedules from a first-26-week 31 share, 19.6 rating taking them to task for "allowing pro- until the last minute. Now, Segal says, the to a 28 share and 18.0. That, he says, is ducers to go crazy" in boosting program tide has turned; indeed, scatter advertisers "no ordinary pattern of loss of interest," costs. For the networks to have a healthy in March have been paying a 25% pre- and is marked primarily by a fall-off in future, he suggests, they have not only to mium in cost-per-thousands over up-front ABC's comedies. Two of Segal's guesses trim program cost increases, they have to buyers to get their messages on the net- about the causes are that there may be a cut costs. work. "Reagan backlash" against permissive- The only solution may be "buying from But the future isn't totally rosy. Segal ness, and that the public "may be tired of the lowest bidder." Segal admits that points with some concern to the drop in looking at T & A." changing the current pattern "takes an ele- network share of viewing evidenced this His third guess may be more ominous ment of bravery," but he does find a few season. For the two weeks through March for the networks as a long-term trend. Ca- signs of encouragement. 15, he says, the three networks averaged a ble, by Segal's figures (and Ted Bates has A related problem Segal sees with cur- cumulative prime-time 83 share, against had A.C. Nielsen doing some proprietary rent network policy is the swift cancella- 86-87 in that period a year earlier. And the research in cable), now has 31% penetration of new programs with supposedly season-to-date figures show a 4.5% drop in tion of television households and is mov- marginal ratings - without giving the total share, according to Segal, from 91 to ing ahead swiftly. Cable subscribers, he series "a chance to build." The end result, 87. says, tend to be "younger, and larger in he says, is to drive up overall programing The Bates expert suggests several fac- household" fitting the ABC viewer costs. Of course, Segal's motive in these tors may be at work. He says there are in- profile- "So it indicates to me the complaints isn't merely altruistic. Higher creased pre-emptions of network pro- possibility that cable is draining ABC." costs, he notes, ultimately get passed on to grams by local stations, cutting those Looking to the more distant future, advertisers, while cancellations leave show's ratings; perhaps, he hints, the au- Segal sees the broadcast networks retain- agencies in the "awkward situation" of dience is finding independents' programs ing their place as the mass medium, but having to explain to clients why the pro- more "demanding;" or perhaps an in- with substantially reduced shares. Adver- grams their messages fall into weren't the crease in network repeats is leaving people tisers, looking to "fill the gaps" while ones originally bought.

Broadcasting Mar 30 1981 103 LhNgITIElig

Burkhart/Abrams/M'chaels/Douglas and Associates, major legislative veto of major rulemakings and make judicial review radio consulting firm, this week will announce formation of easier to obtain. FCC has opposed number of regulatory reform Satellite Music Network, live, 24-hour, daily radio service to be bills in past and plans to argue against this one. Testifying last delivered in two formats, contemporary country and pop adult. Tuesday on bill, Senator Harrison Schmitt (R-N.M.) argued in Firm's partners in venture are WCCO-AM-FM-TV Minneapolis, favor of legislative veto, saying, "the legislative body must once United Video Inc., which will provide transponder space, and again become an active participant in the regulatory process." John Tyler & Associates, Dallas. "Superstation" will be based Schmitt is member of Communications Subcommittee. in Chicago and have full disk jockey staff. Network will reserve two minutes per hour for national advertising, and provide American Broadcasting Companies annual report quantifies breaks for local commercials. previously reported (BROADCASTING. March 2) drop in operat- 0 ing earnings of broadcasting units-down 6% to $300.8 NBC Radio last Friday said that it plans three additional net- million-while broadcasting revenues rose 11% to $1.97 billion. works and other programing beyond current NBC Radio and Report puts ABC's obligations for broadcast rights over next Source services. Word came as RICO Radio prepared for press five years (feature films, sports, and other programing) at $1.35 conference today (March 30) to unveil its "multiple-network- billion. Current assets listing for program rights, production ing" plans. NBC did not specify nature of services or start dates. costs and advances grew by $53.5 million in 1980, noncurrent Charles Renwick, NBC's executive VP, network radio, now be- portion grew by $30 million. Company spent $103 million for comes executive VP, network development. His responsibility broadcasting capital expenditures in 1980, out of $111 million will include supervising distribution of "five networks by total capital budget; has another $90 million earmarked for satellite." Within couple of weeks, NBC Radio and Source net- broadcasting in 1981. Noting broadcast rights expenditures, works each will have own VP and general manager. RKO, while publishing acquisitions and start-up costs of new video and mo- tightlipped on details until its formal announcement, is under- tion picture operations, company said it anticipates "this invest- stood to be continuing its "demographic" approach with new ment trend will continue" and thus has lined up $150-million efforts. Current RKO Radio Network is "youth oriented" but short-term bank credit. expansion plans are expected to take into account aging of population base. In terse statement released Thursday afternoon, 20th Century- 0 Fox Film Corp. announced that Denver oil magnate Marvin Representatives of European Broadcasting Union and Society Davis had withdrawn his $703-million offer to buy BIM com- of Motion Picture and Television Engineers, meeting in Brussels pany. Company said it had been advised of withdrawal earlier in March 23-25, agreed on draft proposal for worldwide digital TV day. First public indication something was afoot came with 2:33 standard. Specifications: sampling frequency of 13.58 mhz (864 p.m. halt in trading of Fox shares on New York Stock Exchange. samples per line), sampling ratio of 4:2:2 ("Closed Circuit," Trading was also suspended in Chris-Craft Industries, holder of March 23). According to BBC's Howard Jones: "We have an 22% of Fox common, whose recent stock performance has been agreement, subject to ratification. We can see the light at the tied to its Fox investment. Davis subsequently issued statement end of the tunnel." Also concurring last week: Mexico City- attributing withdrawal to "inability of the parties to reach a headquartered Organizaclon Television Iberia (OTO , represent- satisfactory agreement." ing Central America, South America and Spain. Final agree- 0 ment on standard rests with International Radio Consultative FCC, in closed session last Thursday (March 26), officially ter- Committee of International Telecommunication Union, which minated present process of headquarters relocation -all previ- will meet this September in Geneva. ous solicitations (Rosslyn, Judiciary Plaza, etc.) are "no longer 0 valid," as one source put it. Commission directed staff to draw FCC comment deadline scheduled for tomorrow (March 31) on up formal solicitation for offers (SFO) notice, "with the help of "permanent" DBS policies (gen. doc. 80-603) has been ex- GSA," which FCC Chairman-designate Mark Fowler, when tended to April 30. Reply comment deadline has been extended confirmed, may use as he sees fit. If Fowler decides to utilize to June 30. right of commission to negotiate its own lease, SFO would then 0 be published in Commerce Business Daily and commission "Barney Miller" will not return to air next fall, according to joint would start from scratch, analyzing all new proposals. Fowler, announcement released late Friday by ABC and 4D Produc- however, may simply decide to let leasing authority revert back tions. Decision was made by series' creator and executive pro- to GSA. Commission also directed staff to terminate services of ducer, Danny Arnold. two consulting firms hired to assist in relocation-Computer 0 Sciences Corp. and Julien J. Studley Inc. Conceding that possibility of "rejuvenating" Premiere pay-cable 0 network Is "rapidly deteriorating;' what with intended invento- Senate Rules Committee has scheduled hearings on May 20 to ry sold and. employes gone, attorneys for joint venture's consider broadcast coverage of national elections and early partners were nonetheless in Second Circuit federal appeals projections of returns. Among items to be considered are bills court in New York last Thursday, seeking to overturn district introduced early this year (S. 55, 56, 57 and 58) by Senator S.I. court Injunction barring Premiere from operating. Justice Hayakawa (R-Calif.) proposing variety of solutions including Department was also on hand to support injunction it had re- simultaneous poll closings, sealed ballot boxes and Sunday elec- quested. Previously filed briefs detail arguments on both sides tions. Not to be considered is bill (S. 762) introduced by Senator of antitrust issues involved: price fixing and group boycott. One James McClure (R-Idaho) which would fine broadcasters up to focus of attention at hearing before three-judge appellate panel $10,000 for releasing or projecting results of federal elections was whether lower court, in issuing injunction, should have before all polls have closed. McClure, who introduced same bill "molded" decision to allow Premiere launch, but under last year (BROADCASTING, Nov. 17, 1980) and in 1976, said last "judicial supervision" - either trimming nine-month ex- Monday that Rules Committee plans to address problem clusivity window, or limiting number of exclusive films. through election reform are not enough and that "matter should be looked at from the standpoint of its being a broadcast FCC Acting Chairman Robert E. Lee will testify before House problem as well as a federal election law problem." Judiciary Subcommittee on April 7 concerning Regulatory Pro- 0 cedure Act of 1981 (H. R.746)..Introduced in early February by In acceptance speech last Thursday (March 26) in Beverly Hills, Representative George Danielson (D-Calif.), bill would allow Calif., where he received fifth annual William 0. Douglas First

Broadcasting Mar 30 1981 104 Amendment Award, television producer Norman Lear blasted tional transponder time will also allow HTN to present two one- new religious right with specific reference to Moral Majority hour "features" each night in addition to full-length movie, Ball and its leader Rev. Jerry Falwell. Lear characterized new right as said. Expansion is attributable to pay ambition of today's "self-styled infallibles ... to disagree with their conclu- Westinghouse, HTN's new majority partner. Premiere bought sions is to be labeled a poor Christian or unpatriotic or anti- rights to all but HTN's three-hour block on transponder last family." Although acknowledging that group's First Amend- year, but has been unable to commence programing on trans- ment right to express itself as it wishes, he said, "if we agree ponder because of ongoing legal battle. that the American experiment is based on the conviction that a 0 healthy society is best maintained-not by an attempt to impose Universal, first of Premiere partners to agree to post-injunction uniformity but through a free and open interchange of differing deal with existing pay network The Movie Channel, (BROAD- opinions-then the dogma of the religious New Right violates CASTING, Feb. 2) has finally signed deal with HBO. That pay net- the spirit of the First Amendment, and the spirit of liberty." work says first Universal title (unnamed) will appear on its schedule in May, with "Coal Miner's Daughter," "The Electric Horseman," "The Jerk" and "Smokey and the Bandit H" in All ours after all. Mark S. Fowler, the FCC chairman-designate package covering 1981 and 1982. who was born in Toronto of an American mother and Canadian 0 father, is an American by birth, after all. He had assumed. since NBC-TV, which had expected to be first out with its fall he elected U.S. citizenship at age 17, in Orlando, Fla., that he schedule, has pushed back announcement date, from April 7 to was a naturalized citizen. But in taking a close look at the Cer- April 30, about same time that CBS-TV and ABC-TV have in of Citizenship he received at the time-he was getting tificate mind. NBC said it wanted more time to evaluate its pilots. his papers together for a Federal Bureau of Investigation background check-Fowler found that it declares him to have been a U.S. citizen since his birth, on Oct. 6, 1941. Because his mother John J. Louis Jr., chairman of Combined Communications, sub- was American, Fowler had held dual citizenship under a U.S. - sidiary of Gannett Co., was named last Friday by President Canadian treaty, which required him to choose the citizenship of Reagan to post of ambassador to court of St. James's. one of the two countries at age 17. Broadcasters Promotion Association has chosen former CBS Vice Chairman Frank Stanton to receive its first broadcasting City council of Irving, Tex., has passed resolution awarding achievement award. Presentation will be made at BPA's 25th an- city's cable franchise to Teleprompter, which promises 107 - niversary celebration, June 10-13 at New York's Waldorf- channel, dual-cable system to service city's 44,000 homes. Astoria hotel, New York. Franchise award is not final, but it will be this Friday if council 0 does expected and adopts franchise ordinance after three days FCC Chairman Charles Ferris breakfasted last Friday, March of mandatory public hearings. 27, with David Leach, key staff member of House Telecom- munications Subcommittee. Ferris will consult subcommittee Senate Majority Leader Howard Baker (R-Tenn.) will be first to on recruiting new staff members. Present staff includes David testify on Wednesday, April 1, first day of Senate Rules Com- Aylward, chief counsel; Leach; Edwina Dowell, attorney, and mittee hearings on resolution to allow televising of Senate pro- Karen Posner. Aylward anticipates hiring up to six more profes- ceedings (S. Res. 20). Others testifying that day are Represent- sional staffers, only one of them specializing in communica- atives Charles Rose (D-N.C.), chairman, Speaker's Advisory tions. Committee on Broadcasting; Representatives Jack Brooks (D- Tex.) and John Rousse lot (R-Calif.); Howard Liebengood, Senate sergeant at arms: Daniel Boorstin, librarian of Congress, Up0C©mfing and Neal Gregory, former staff member, House Administration Committee. Witnesses at second day of hearings, April 8, will On Capitol Hill: Senate Communications Subcommittee will include three networks' Washington news bureau chiefs, Ed- hold second day of hearings on S. 601, television licensing and ward Fouhy, CBS; Carl Bernstein, ABC, and Sid Davis, NBC; renewal bill, in room 235 Russell Senate Office building at 10 Frank Mankiewicz, president, National Public Radio; Ward a.m. today (Monday). House Government Affairs Subcom- Chamberlin, president, WETA-AM-FM-TV Washington; Robert mittee will hold hearings on International Communications Rosencranz, John Saeman and Brian Lamb, C-SPAN, and Fred Reorganization Act (H.R. 1957) in room 2203 Rayburn House Wurtheimer, Common Cause. Office building at 9:30 a.m., Thesday and Wednesday. Senate Rules Committee will hold hearings on resolution to allow televising of Senate proceedings in room 301 Russell Senate Of- Times Mirror is re-evaluating its application for Boston cable fice building at 10 a.m., Wednesday. Also in Washington: John franchise. Word came from company president Robert Erburu, Chancellor, NBC News, will deliver keynote address at con- speaking to security analysts in New York on Friday, that with- ference on "The Federal Election Campaign Act: After a drawal from bidding is possiblity, but not forgone conclusion. Decade of Political Reform" at Moot Courtroom Auditorium, Erburu put re-evaluation in context of deciding where to best Georgetown Law Center at 9:20 a.m., Thursday. California apply resources (company has made big push in Montgomery Cable Television Association is holding congressional-FCC con- county, Md., bidding). Negative decision on Boston bid ference and dinner honoring former Representative Lionel Van wouldn't necessarily affect applications for Boston suburbs. Deerlin (D-Calif.) at Four Seasons hotel today (Monday) Company earlier announced it expects record results for 1981, through Wednesday. In Louisville, Ky.: Members of radio and up from 1980's $1.8-billion revenues, $139-million net income. TV code boards of National Association of Broadcasters will participate in broadcast town meeting Thesday. in Richmond, In first major expansion since its start-up in 1978, Home Va.: Representative Timothy Wirth (D-Colo.) and Elie Abel, Theater Network, family-oriented pay cable programer based in dean of Columbia University School of Journalism, will be among Portland, Me., has leased additional hours on Satcom I, speakers at Communications in 21st Century Sym- transponder 21 from Premiere to begin West Coast feeds and posium at Phillip Morris Operations Center Wednesday and Sunday programing in April. According to HTN spokesman Thursday. In New York: Teleprompter shareholders will vote on Ginny Ball, HTN hours expand from 8 p.m. to 11 p.m. NYT proposed merger with Westinghouse Broadcasting at special weekdays and Saturday to 7 p.m. to 1 a.m. NYT every day. Addi- meeting in McGraw-Hill building Thursday (see story, page 66).

Broadcasting Mar 30 1981 105 Editorials5

Good fight well fought troduced on a limited basis this year, but by 1984 the transition is due to be complete, and it should add immensely to the profes- More is to be read into the U.S. Supreme Court's decision of last sionalism and efficiency of the NATPE marketplace. week in the radio format case than an affirmation of the FCC's This year's agenda offered something for just about everyone. authority to defer to the marketplace in program regulation. That It was, of course, primarily a TV station marketplace, but cable alone, of course, would be reason enough for broadcasters to operators were welcomed, as were representatives of other video welcome the decision. media. As speaker after speaker pointed out, viewers tune in for But the high court also sent a message to the District of Col- the message, not for the medium. That makes it a challenge for umbia Circuit Court of Appeals which for years has been in- all programers, whatever the medium. How well they meet the sinuating itself in the formulation of regulatory policy. The challenge will determine how well they succeed. message was polite but firm: The appellate court is to mind its own business, reviewing the legality of FCC decisions when asked, and to let the FCC mind its, making and administering the rules. Second thoughts "Our opinions have repeatedly emphasized that the commission's judgment regarding how the public interest is best served is Old wounds will be reopened when the Congress gets down to entitled to substantial judicial deference," the Supreme Court business in its planned review and perhaps repair of the copyright said in the nicest way possible. At another point, in case the law. Once again cable operator will be pitted against broadcaster. message had been missed, the high court noted: "The commis- This time, however, the formidable presence of the Motion Pic- sion's implementation of the public-interest standard, when ture Association of America may incline more toward the broad- based on a rational weighing of competing policies, is not to be set casting position than toward cable's. Last time, the MPAA aside by the Court of Appeals?' aligned itself with cable interests in support of the law that is now It is to the credit of all but one incumbent on the present FCC causing enough trouble to merit review. that the agency elected to fight it out with the appellate court. If The administration of the law has disappointed everybody but the decision that the Supreme Court has now reversed had been the cable operators. It has even disappointed the administrators. allowed to stand, nothing the FCC could do would have been im- Clarence James, chairman of the Copyright Royalty Tribunal that mune to the second-guessing of self-appointed regulators on the was created by the law to distribute the royalties collected from appellate court. Only Commissioner Joseph Fogarty among those the cable license pool, has testified that the system isn't working now present would have submitted to the appellate ruling, as he and that in his opinion the tribunal might as well go. doubtlessly would have voted against the format policy statement Broadcasters reached the same conclusions last summer when that the court overturned, if he had been on the FCC at the time the tribunal at last figured out how to divide 1978 royalties of of its adoption. $14.6 million among the various claimants. Program producers Future members of the FCC will have reason to thank Robert got 75% of the pot, sports, 12%. All told, American and Canadian E. Lee, James Quello, Abbott Washburn, Anne Jones and, yes, telecasters were given 3.25%-a total of $475,958, or, as noted on Charles Ferris for the independence that the Supreme Court has this page at the time, a dime tip for providing the basic cable pro- restored. When they voted to take the case all the way, it was gram service in -this country. The noncommercial television noted on this page that it could be "a winner for the FCC, for system, providing a fraction of the programing the commercial broadcasters and for the people." A winner it is. system supplies, was given 5% or $732,243. The tribunal's arithmetic is as open to question as its existence. The conditions of competition and regulatory control have radically changed since the present copyright law was enacted. It On with the show is a mark of the changing times that a law only five years old already looks obsolete. The National Association of Television Program Executives' annual conference, reported in these pages last week, was a bus- tling, crowded, bubbly affair that demonstrated beyond doubt that the day of the programer is at hand. With the emergence of cable and the other new media to supplement-and yes, obviously, to compete with-conventional television, the coming demands for programing look to be almost boundless. There is a danger, of course, when demand seems clearly apt to exceed supply. The need will undoubtedly attract some would-be suppliers whose concern is more to milk the possibilities than to provide qualified programing. But this danger is eventually self- correcting. Those who supply programing that doesn't pass muster with viewers will, if they continue to peddle inferior stuff, gradually weed themselves out. They may make a buck or two in the process, but not for long. One of the innovations at this year's NATPE should also help. That is the exhibition-hall concept, or "screening center," as --sotorr NATPE officials prefer to call it. Whatever the name, it puts the Drawn for BROADCASTING by Jack Schmidt attention of visitors and shoppers where it ought to be-on the programs themselves, rather than on the food, freebies and do- "I'm not sure I want to spend another night just sitting around dads so often used to build traffic in hospitality suites. It was in- watching TV."

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Nurad offers you, the broadcaster, the first com- To complement COPTER PODTM and MINI PODTM^ prehensive and original approach to your airborne Nurad offers SUPERTRACKT". This enhancement of ENG/EJ microwave operations. the field-proven quad-polarized SUPERQUADTM Even a casual glance at the COPTER PODTM and the highest performing ENG/EJ antenna subsystem in MINI POD" reveals a radical departure from ordinary existence, gives you the capability for operator- systems. For one thing, instead of low-gain, controlled tracking through a simple TURN LEFT/ON multipath-prone omnidirectional antennas, we TARGET/TURN RIGHT readout. Note that, with achieve true omnidirectionality through the use of SUPERTRACKT", you realize a savings in cost and four circularly polarized directional transmit anten- complexity because you don't need a separate receive nas, each independently covering its own 90° azimuth antenna for your ground-based ENG/EJ operations. sector. With this arrangement, you can operate suc- And, if you already have a SUPERQUADTM, Nurad will cessfully over "close in" densely built-up areas with- be happy to convert it to SUPERTRACKT" status. out being overwhelmed by multipath effects. You can Yes, Nurad has the total answer for microwave also reach much greater distances because of the ENG/EJ operations, whether airborne or ground- high gain of the directional antennas. based. See the MINI PODTM, COPTER PODTM, A circularly polarized receive antenna included in MINIPACTM, SUPERTRACKT", and SUPERQUADTM II, COPTER PODTM and MINI PODTM lets you use the QUAD, the new GOLDENROD" D-series, and other system either as a ground-to-air-to-ground relay or as famous Nurad ENG/EJ products at NAB Booth 1400 an airborne camera platform. Other options include April 12-15.

AUTO TRANSMITTM and MINIPACTM . rIURRD Nurad. Inc.. 2165 Druid Park Drive. lialtimore. MD 21211. Telephone (301)462-1700. TWX/Telex (710)235-1071