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The Mtv Staying Alive Foundation and Durex Announce Global Sexual Health Collaboration to Inspire a Generation

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The Mtv Staying Alive Foundation and Durex Announce Global Sexual Health Collaboration to Inspire a Generation THE MTV STAYING ALIVE FOUNDATION AND DUREX ANNOUNCE GLOBAL SEXUAL HEALTH COLLABORATION TO INSPIRE A GENERATION London (4 April 2013) – The MTV Staying Alive Foundation, the world’s largest youth- focused HIV and AIDS awareness and prevention campaign, and Durex, the world’s largest condom brand working in sexual health for more than 80 years, today announced a landmark collaboration to inspire young people around the world to take charge of their sexual health. The multi-year collaboration will focus on creating and supporting innovative programmes to empower young people to adopt positive sexual attitudes and behaviour. The project’s aim is to work towards achieving an HIV-free generation while revolutionising sex education. This year, the collaboration programmes include: ‘On the Ground’ – A programme in which Durex will support 10 of the current the MTV Staying Alive Foundation grantee projects in Latin America, Europe, Asia and Africa, both financially and through mentoring and training support (see attached Grantee project information). Driven by aspiring young leaders, these innovative projects are wide ranging, from producing creative, educational fairs around HIV awareness in high schools and universities, empowering young women to make informed decisions about sexual health and contraception through street theatre to training DJs as peer educators, relaying safe sex messages through their music. ‘Revolutionise Sex Education’ – a youth engagement and education programme, to be unveiled later this year will include compelling messages - from a documentary to public service announcements, and will be linked with a website hosting information on positive sexual behaviour, providing young people the opportunity to engage and contribute with their peers around the world. Volker Sydow, Durex global category director – sexual wellbeing, said: “Sexual health and sexual wellbeing are at the core of our organisations; we have a shared vision to improve sexual health for young people around the world and the energy, commitment and passion to make that happen. As a leading sexual wellbeing brand Durex is very proud to be working in this collaboration with the MTV Staying Alive Foundation and really excited about bringing it to life, to make a meaningful difference to young people around the world.” Georgia Arnold, Senior Vice President of Social Responsibility at Viacom International Media Networks, said: “For the past 15 years, the MTV Staying Alive Foundation has been working hard to influence positive sexual behaviour among young people through compelling and relevant programming and grant-giving around the world. We are so thrilled to be partnering with Durex, and I am confident that together we can inspire and impact even more lives with educational and meaningful content.” Notes to editors: Information on the 10 Grantee Projects is attached. About Reckitt Benckiser: Reckitt Benckiser (RB) is a global consumer goods leader in health, hygiene and home. With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 companies listed on the London Stock Exchange. Since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast‐growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Airwick, and French’s, and they account for 70% of net revenue. RB people and its culture are at the heart of the company’s success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in CSR where the company has reduced its Carbon footprint by 20% in 5 years and is targeting now to deliver a 1/3 reduction in water use, 1/3 further reduction in Carbon and have 1/3 of its net revenue coming from more sustainable products by 2020. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries, the company employs approximately 32,000 people worldwide. For more information visit: www.rb.com. About the MTV Staying Alive Foundation: The MTV Staying Alive Foundation is an international content-producing and grant-giving organization dedicated to stopping the spread of HIV among young people. The Foundation creates and distributes challenging and entertaining HIV prevention content across MTV channels and with third-party broadcasters, while finding and funding young leaders who are tackling the HIV epidemic in their own communities. To date, MTV Staying Alive Foundation programming has reached 100% of the top 50 countries affected by HIV, and has awarded 417 grants in 63 countries around the world, distributing over $4.2 million to grassroots HIV prevention projects. The MTV Staying Alive Foundation is registered as a UK charity and as a 501c3 charitable organization in the US. For more information log onto http://stayingalivefoundation.org For Durex, please contact: Myriad Public Relations Aaron Garside [email protected] +44 1353 669939 MTV Staying Alive Foundation Adrianne Andang (NYC) [email protected] +1 212 846 3270 .
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