._.434rs pmb 1 i s herS4CCit g sT. T H.T New Ma rke t i n g Dimensions udswEi 08120 91304 4GREENLYM()hT 00 MARtI2 MONTY GREENLY NEWSPAPER C T Y 3740 `LEi `LNG BEACH CA 90807 A Billboard Publication The Radio Programming, Music /Record International Newsweekly June 27, 1981 $3 (U.S.) NATIONAL AD SURVEY Global Antipiracy Growing Many Video Rent Ploys; IFPI Hears Of Korea, Mid East Gov'ts Aid COPENHAGEN-Governments in Korea have long been associated with the pirate and the Middle East are joining the inter- trade. Want A Lifetime Deal? national fight against piracy and other viola- In a related move, the Greek Musicans' to boycott the upcoming By JOHN SIPPEL tions of copyright, a council meeting here of Union has threatened the International Federation of Producers of Athens Festival if the government doesn't take LOS ANGELES -Video software rental The sweetest deal is offered by Two Sea- Phonograms And Videograms was told. action on an antipiracy measure stalled in par- advertising varies from totally ambiguous sons Video Center, a single Cleveland loca- It would be considered a significant advance liament. (See separate story, International to extremely specific and comprehensive, a tion, which ballyhoos "the only place in if official crackdowns on copyright thievery pages.) survey of metropolitan markets indicates. town where you can rent video for $1 per were authorized in those territories, which (Continued on page 63) Proffering the most service, the two week plus deposit." Omni Video Club locations in Las Vegas Miami's Super Gus four outlets claim "world's largest movie exchange club. $10 Expanded video coverage begins exchanges, no contract, club fees, deposits CBS Fields CX Knocks page 31; editorial page 16. or time limits." By ALAN PENCHANSKY & JIM McCULLAUGH The Milwaukee Curtis Mathes' five CHICAGO -CBS Records, jolted by a "We're moving toward maximum coding as advertise $25 lifetime memberships, with stores dangle a "free movie club lifetime flurry of negative reaction to its CX encoded rapidly as possible," says Teller, who adds two free rentals as a premium. Up to seven - membership with no rental charge" with disk program, is not wavering from its commit- CX critics may lack the technique necessary to day rentals are $5 per title, with an over- the purchase of a CM VTR. ment, and plans intensified technical training properly operate the devices. night special, where you get the next title In Portland, Ore., National Video's three efforts. "There is an art and a technique to be devel- for $3. Home delivery, advance title reser- retailers have an introductory offer, which "Resistance at the studio level is a result of a oped in the use of the system. There's simply vation and renting up to five titles simulta- provides that from Monday through lack of familiarity with the use of the system," not enough education in its usage." neously are also suggested. (Continued on page 32) insists CBS Records Group vice president Al CBS claims the new noise reduction tech - Teller. (Continued on page 8) Promo Codes Net 1st Sellers By SAM SUTHERLAND LOS ANGELES -The new pro- the code to identify sellers of the motional album tracking code being goods -and deleted those first cul- used by Elektra /Asylum and Atlan- prits from its computerized service tic is already pinpointing retail leaks rolls. for the free disks whose penetration "We did discover that records of U.S. retail bins has long been of were going out from a particular serious concern. (Continued on page 14) When first unveiled less than three months ago by the two Warner Communications (WCI) labels (Bill- King Karol Kills board, March 28, 1981), the gold - embossed promotional code -a six - digit, single letter number unique to Disk Rental Plan each LP -was said to be some By IRV LICHTMAN months away from a true test. NEW YORK -The King Karol Although the labels hoped the retail chain's "experiment" with a code's presence would signal their recording rental scheme prematurely tougher stance on resale of promo ended last week with abandonment RAllY BAILEY. Razzy introduces his new album, "MAKIN' FRIENDS" with t takes a determined man to sing "NOTHIN'S GONNA CHANGE MY MIND' by the his third #1 country single in a row, the double -sided hit, "FRIENDS" and product recipients of the free of concept. and BILL WRAY determined a long time ago that between the 'FIRE AND admitted "We gave it a shot," says Ben "ANYWHERE THERE'S A JUKEBOX." This unique concept album showcases service, sources matching CE' lies the heart of rock 'n' roll. "FIRE AND ICE ", BILL WRAY's EMI Amer - the "two sides of Razzy ": the smooth ballads and his driving, uptempo, up a specific code with its original Karol, co -owner of the four store 'ca debut album features the hit single, "NOTHIN'S GONNA CHANGE MY country side. Also includes the new hit single, "MIDNIGHT HAULER" b/w destination would be the last step in Manhattan operation, "but there MIND ". (Advertisement) "SCRATCH MY BACK (AND WHISPER IN MY EAR)." RAllY BAILEY. MAKIN' gauging the process' effectiveness. wasn't enough consumer interest in FRIENDS. RCA AHL1 4026. (Advertisement) Now Elektra /Asylum has used (Continued on page 9) (Advotisemerñ) DESIGNED WITH MASS APPEAL IN MIND ! N "DON'T WANT TO WAIT ANYMORE" THE FIRST HIT SINGLE FROM THE COMPLETION BACKWARD PRINCIPLE THE SMASH NEW ALBUM BY THE JApi1c:d er.0wr I,LLPNML! MAFtwiQ GR6H.UFE - t -iuÇ D Tu E S NCCta JFY"llP www.americanradiohistory.com SHARE YOUR LOVE AB PRODUCED BY LIONEL B. RICHIE, JR. , bLIN.IGF,1IE:'T-kR_aGF: _ : C.ompl 'd }- -Appears courtesy of Commodores E-tortainment Coro. 8 Motown Records 198' LIBERTY R_C)R.,S N Dk'ISION OF A =FrOL RECORDS. INC www.americanradiohistory.com General News 3 Inner City Plans Cable Network Hopes To Have Black Music Vid Shows In 40 Cities By LEO SACKS NEW YORK -Inner City Broad- The Black Music Cable Television have already signed contracts to ap- casting here will launch a music -ori- Network will begin its seven -day pear on the network, although Sut- ented cable channel in 40 cities be- programming schedule at noon and ton declines to identify them at this ginning June 30 of next year. will feature 13 hours of music, news time. Percy Sutton, chairman of Inner reports, commentaries and commer- "We're convinced that a radio -ori- City, says the company will invest $4 cials, according to Sutton. Key Inner ented presentation will work on tv," million in the project, which will uti- City broadcast personalities from says the broadcasting executive, who lize a basic library of promotional such company -owned stations as notes that the focus of the network's video clips averaging about six min- WBLS in New York, WLBS in De- programming will be geared to the utes in length. troit, and KBLX in San Francisco black community. But he adds that he is confident the network will at- tract a non -black audience "the ENDORSEMENTS AUTHORIZED? same way our radio stations have, with an artful mix of good black mu- sic- notably jazz, r &b and ballad STREET MUSIC -Earth, Wind & Fire's Maurice White, left, shakes hands with 3M Blank Tape Ads material." some fans in Harlem during a tour of facilities in the area to support the Unlike MTV Music Television - group's recent alliance with the Black United Fund. the all- music, 24 -hour cable channel Stir Fray In Britain formed by the Warner Amex Satel- lite and By PETER JONES Entertainment Co. sched- uled to go on the air Aug. 1 -the new Peaches, Nehi List LONDON -There's a big indus- linked with nationwide poster and network will not require franchisers try row brewing here over a blank sticker displays. to offer the channel to subscribers in tape advertising campaign in which The group Darts issued an imme- stereo. Wamex recently announced Debts In Bankruptcy names of leading pop groups are diate and irate statement: "Home - that it had developed a new "stereo used, allegedly without permission taping is killing the record indus- transmission processor" which By JOHN SIPPEL having been granted. try. We knew nothing of this promo- franchisers will be obliged to offer LOS ANGELES -In two separate ization under the Chapman Act The company involved is 3M and tion and we're extremely angry that subscribers. schedules filed last week, Peaches (Billboard, June 6, 1981). the promotion offers two Scotch our name is being used to encourage Sutton says the network will dis- Records And Tapes declared debts The Peaches' debts broke down Ferric C -90 cassettes, with "two at- the sale of blank cassettes. tribute its television services via of $20,502,107.90 against property thusly: Wages and contributions, tractive free pop "And we're particularly con- badges," said nor- AT &T land lines until the company of $9,821,173, while Nehi Record $34,920; U.S. taxes, $29,767; state mally to retail for cerned with the effect falling in- around $4. that is able to lease transponder space on Distributing showed assets of taxes, $14,102; other taxes, $141,106; The dispute is over the vestment in the record industry, group a satellite. He hopes to accomplish $6,193,284 and liabilities of secured creditors, $17,884,718 and names listed: largely brought about by the - Boomtown Rats, home this by 1984. "The shortage up there $2,448,883. unsecured creditors, $2,397,498. Clash, Darts, Jam, Queen, Sham 69, taping problem, is having on the de- for satellite space is really unbeliev- The two schedules, extremely Showaddywaddy, the Stranglers, velopment of new talent in this able," he notes.