UCOM Übernimmt Porsche European Open

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UCOM Übernimmt Porsche European Open U.COM Event übernimmt Porsche European Open • Dreijahresvertrag zwischen U.COM Event, der European Tour und Titelsponsor Porsche • Bekenntnis zu hochklassigem Golfsport in Deutschland • „Eine Herzensangelegenheit“, sagt U.COM Geschäftsführer Dirk Glittenberg. 02. Dezember 2020 – Es ist ein eindrucksvolles Zeichen für Spitzengolf in besonderen Zeiten: U.COM Event ist neuer Veranstalter der prestigeträchtigen Porsche European Open. Ein Dreijahresvertrag mit der European Tour und Titelsponsor Porsche garantiert die Fortführung eines der traditionsreichsten Turniere im europäischen Profigolf bis 2023 und ist gleichzeitig ein Bekenntnis zu hochklassigem Golfsport in Deutschland. Vom 3. bis zum 6. Juni 2021 werden die Top-Golfer bei der dann sechsten Austragung der Porsche European Open zum vierten Mal auf dem anspruchsvollen Porsche Nord Course der Green Eagle Golf Courses vor den Toren Hamburgs abschlagen. Das Preisgeld beträgt 1,2 Millionen Euro. Titelverteidiger Paul Casey, dreimaliger Ryder-Cup-Champion und frühere Nummer drei der Welt, hat seine Teilnahme bereits zugesagt. „Die Übernahme der Porsche European Open ist für uns eine Herzensangelegenheit“, sagt Dirk Glittenberg, Geschäftsführer der U.COM Event. „Wir leben und lieben den Golfsport und wollen helfen, ihn in Deutschland weiterzuentwickeln und gleichzeitig neue Eventerlebnisse schaffen, die über den Wettbewerb hinausreichen. Gemeinsam mit unseren Partnern möchten wir auf der tollen Anlage von Green Eagle Golf Courses bestehende und neue Golf- und Event-Fans begeistern und dabei diesen wunderbaren Sport zugänglich und vor allem unterhaltsam präsentieren.“ Wertvolle Erfahrung als Veranstalter und Promoter U.COM Media und die Porsche AG arbeiten seit Jahren bereits erfolgreich beim Porsche Tennis Grand Prix zusammen. Von dieser gemeinsamen Erfahrung sollen die Porsche European Open ebenso profitieren wie von der langen Geschichte der U.COM Event als internationalem Turnierveranstalter. Seit mehr als zehn Jahren ist die Düsseldorfer Agentur Partner der European Tour, unter anderem als Co-Promoter beim Portugal Masters und den Golfsixes in Cascais. Zudem fungiert die U.COM Event als Promoter der Magical Kenya Ladies Open auf der Ladies European Tour und im Tennis als Veranstalter der ATP 250 Millennium Estoril Open. Ausgezeichnet wurde die Arbeit 2015 mit dem ATP Award of Excellence im Bereich Best Marketing & Promotion Event. „Sportevents sind heute sehr viel mehr als das Treffen von Topathleten. Sie sind gesellschaftliche Großereignisse, bei denen Menschen in der Gemeinschaft vielfältig begeistert werden“, so Dirk Glittenberg. „Das alles hat uns speziell im Jahr 2020 sehr gefehlt. Mit dem Glauben an bessere Rahmenbedingungen 2021 freuen wir uns umso mehr auf drei großartige Jahre Porsche European Open.“ Für Detlev von Platen, Vorstand für Vertrieb und Marketing der Porsche AG, stehen die Porsche European Open „für Spitzensport auf höchstem Niveau und für mitreißende Erlebnisse – und das gleichermaßen für die Fans und die teilnehmenden Weltklassegolfer. Dieses herausragende Sportereignis wollen wir Golfbegeisterten auch in Zukunft bieten. Hamburg ist dafür optimal: die Hansestadt hat eine lange Tradition im Golfsport und ist Heimat vieler Fans der Marke Porsche.“ Keith Waters, Chief Operating Officer der European Tour, sagt: „Wir freuen uns, dass sich eine Marke, die derart für Exzellenz steht, langfristig in diesem Sport engagiert. Damit ist das Turnier in der Lage, seine anhaltend positive Entwicklung fortzusetzen. Die Porsche European Open werden auf der Anlage der Green Eagle Golf Courses unter der neuen Leitung von U.COM, die eine ausgezeichnete Erfolgsbilanz bei der Durchführung von Sportevents in der ganzen Welt und insbesondere in Deutschland vorweisen kann, weiter wachsen". Von 1978 bis 2009 waren die European Open, ausgetragen in England und Irland, elementarer Bestandteil des Turnierkalenders der European Tour. Zu den Titelträgern in dieser Zeit gehören Bernhard Langer, Sir Nick Faldo, Ian Woosnam, Greg Norman und Lee Westwood. Nach fünfjähriger Pause kehrte das Event 2015 als Porsche European Open zurück und findet seither in Deutschland statt. Zur sofortigen Veröffentlichung frei. Bilder und Grafiken für redaktionelle Zwecke kostenfrei nutzbar. Unter https://downloads.ucom.de/media/Porsche_European_Open/ finden Sie Video- und Bildmaterial. Webseite: https://www.porscheeuropeanopen.com Facebook: www.facebook.com/PEO2020 Instagram: www.instagram.com/porscheeuropeanopen Pressekontakt: Starke & Pfeiffer GmbH Tim Starke [email protected] +49 160 7190537 Über U.COM U.COM Media wurde 1997 in Düsseldorf gegründet, U.COM Event kam wenige Jahre später als zweite Unit dazu. Neben Corporate Events setzt die U.COM Event seit Jahren Akzente bei der Organisation professioneller Sportveranstaltungen – als Ausrichter beispielweise des DEL Wintergame in Düsseldorf mit mehr als 50.000 Zuschauern oder als Promoter verschiedener Highlights im Profisport. Seit 2018 beschäftigt sich die dritte Unit, die U.COM Player, mit der professionellen Betreuung und Vermarktung von Athleten und Künstlern. Zu den Klienten gehören beispielsweise der aktuelle MVP der National Hockey League (NHL), Leon Draisaitl, professionelle Golfspieler wie Max Kieffer (European Tour) oder Esther Henseleit (LPGA Tour) ebenso wie 3-Sterne Chef Thomas Bühner. Die nunmehr drei U.COM-Marken bieten ein breites Angebot an professionellen Dienstleistungen, vor allem für den Sport- und Veranstaltungsbereich. U.COM ist mit vier internationalen Vertretungen und Projekten in 44 Ländern global aktiv. Zu den Kunden gehören nationale und internationale Sportorganisationen ebenso wie Medien-Plattformen und globale Marken. .
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