Alps 2 Ocean Cycle Trail Visitor Survey 2020
LEAP Research Report No. 52 Alps 2 Ocean Cycle Trail Visitor Survey 2020 Lena Mkwara David Simmons Geoffrey Kerr November 2020 Alps 2 Ocean Cycle Trail Visitor Survey 2020 Lena Mkwara David Simmons Geoffrey Kerr Land Environment and People Research Report Report No. 52 November 2020 ISSN 1172-0859 (Print) ISSN 1172-0891 (PDF) ISBN 978-0-86476-452-2 (Print) ISBN 978-0-86476-455-3 (PDF) Lincoln University, Canterbury, New Zealand Abstract This report presents the findings from a 2020 survey of Alps 2 Ocean Cycle Trail (A2O) cyclists. COVID-19 cancelled fieldwork before data collection was complete. The limited data indicate that cyclists are extremely satisfied with the A2O and associated services, and make substantial expenditures associated with their ride. The A2O was a strong attractant to cyclists, the large majority of whom would not have visited the districts in the absence of the trail. Keywords A2O Cycle Trail, tourist attractions, tourism spending, economic attribution model, Mackenzie District, Waitaki District Acknowledgements This project benefitted immensely from the contributions of others. We wish to thank the following people for their generosity and assistance. Waitaki District Council, Tourism Waitaki and Cycle Journeys for their guidance and support. Accommodation providers and visitor centre operators who assisted with the distribution of survey cards. Lincoln University colleagues who peer reviewed the survey instrument. Dr Sally Driml, University of Queensland, for peer review of the survey instrument and the economic attribution model. Dr Yvonne Mathews, University of Waikato/Waikato Regional Council, for structuring the interactive mapping inputs. Dr Bentry Mkwara for GIS mapping assistance.
[Show full text]