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RESHAPING COMMUNICATION ARTS CURRICULUM for SIAM Unfversity

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RESHAPING COMMUNICATION ARTS CURRICULUM FOR SIAM UNIVERSITY By URAPHEN TRIYANGKUL Bachelor of Arts Chulalongkom University Bangkok, Thailand , 1988 Master of Arts Chulalongkom University Bangkok, Thailand 1992 Submitted to the faculty of the Graduate College of the Oklahoma State University in partial fulfillment of the requirements for the Degree of DOCTOR OF EDUCATION December, 2002 RESHAPING COMMUNICATION ARTS CURRICULUM FOR SIAM UNIVERSITY Thesis Approved: '. ' 7 ~.. ~ ii ACKNOWLEDGEMENTS This dissertation came in existence by two stimuli. One is that once I was a student in Communication Arts Faculty at Chulalongkom University at both undergraduate and graduate levels, and the other is the chance of teaching in the field at Siam University. Both stimuli acted as personal internal drives. The Communication Arts Curriculum could serve not only students and society but also labor market needs. I felt very fortunate of being one of the staff at Siam University under the most remarkable captain-our most respected President Mr. Pomchai Monkhonvanit. He and the University's Council are not only the administrative fiat but also the administrative guidance and care about development ideas. The cohort doctoral Program was born with full support of Siam University and College of Education at Oklahoma State University; and I am one in our group who wins the first prize. Therefore, please kindly accept my appreciation. I am indebted to all the OSU Professors, especially Dr. Margaret M. Scott, my research adviser and Dr. Adrienne E. Hyle (our Mother Hyle) for their patience, care, share, piloting and providing feedback for us all. "Men work together," I told him from the heart. "Whether they work together or apart." -Robert Frost- 111 I would also like to thank Mr. Prathan Rangsimapom, Dean, Dr. Chamnong Vibulsri, Present Dean, Mr. Pompong Wongboonpaeng, Assistance to the Dean, all staff and students in the Faculty. Miss Jarupom Lertphisunh, my most dedicated friend, Mrs. Pranida Dhitivara, my English Language nurse, and my friends at Stillwater. Without their love and support, this dissertation would be the only "building a castle in the air." I give many thanks and a thousand kisses to Mom and Dad, my beloved husband, and family. lV TABLE OF CONTENTS CHAPTER PAGE I. CHAPTER I: INTRODUCTION ............................................................... 1 Statement of the Problem .............................................................. :....................... 6 Purpose of the Study .............................................................................................. 7 Theoretical Framework ............................................ .' ............................................. 8 Significance of the Study ....................................................................................... 9 Reporting ............................................................................................................... 10 II. Chapter II: Review of Literature ................................................................. 11 Theories and Concepts related to Higher Education .............................................. 11 The Idea of Defining Curriculum and Internal/External Influences ......· ................... 15 The Structure and Level of Curriculum .................................................................. 20 The Curriculum Development Plan ........................................................................ 22 Communication Arts Study in Abroad ................................................................... 25 The Trends of Communication Arts Curriculum in Thailand .................................. 31 Relevant Research of Communication Arts Study in Thailand ............................... 34 Summary of Research Literature ............................................................................ 39 The Analysis of the Current Communication Arts Curriculum in Thailand ............. 39 Component 1: Communication Arts Institutions in Thailand ....................... 39 Component 2: Concentrations Available in the Communication Arts .......... 43 Timeline of the Establishment of the Communication Arts Concentration ............. .45 Component 3: Structure of Colleges and Universities ................................ .46 Component 4: The Philosophy and Objective of Communication Arts Education ................................. ;.................... 49 Component 5: The Structure of the Communication Arts Curriculum .................................................... 52 Component 6: Changes in Courses ............................................................. 59 Summary of Current Communication Arts Curriculum in Thailand ........................ 64 ID. CHAPTER ID: METHODS AND PROCEDURES .................................... 65 Data Sources ................................................................................. ;..................... 66 Data Collection ...................................................................................................... 67 Data Analysis ....................................................................................................... 68 Summary ....................................................................................................... 70 IV. CHAPTER IV: FINDINGS ...................................................................... 71 The Opinions of Curriculum Design Committee Members ..................................... 73 V CHAPTER PAGE The Opinions of Faculty Members/Instructors ....................................................... 77 The Opinions of Enterprise Groups ........................................................................ 82 The Opinions of Siam University Alumni .............................................................. 86 The Opinions of Siam University Senior Undergraduates ....................................... 91 The Opinions of Senior Undergraduates' Parents or Guardians .............................. 97 The Direction of the Communication Arts Curriculum Development ..................... 98 The Internal and External Stakeholders .................................................................. 104 Courses and Subject as Key Factors in Reshaping Curriculum ............................... 111 Summary ....................................................................................................... 117 V. CHAPTER V: DATAANALYSIS ............................................................ 119 Background on Current Communication Arts Curriculum in Thailand ................... 119 The Analysis of Theories and Concepts Related to University as Higher Education .................................................................. 120 The Analysis of Communication Arts Curriculum.................................................. 123 Step One: Statement of Need ................................................................................ 123 Field of Knowledge: Course and Curriculum Changes .......................................... 131 I.earner and Instructor Competencies ..................................................................... 130 Step Two: Statement of Goals ............................................................................... 132 Step Three: Design of Instruction and Assessment ..... .' .......................................... 134 Step Four: Implementation and Assessment .......................................................... 136 Summary ............................................. ~ ......................................................... 139 VI. CHAPTER VI: CONCLUSIONS AND RECOMMENDATIONS ............. 142 Purpose of the Study .............................................................................................. 142 Current Communication Arts Curriculum in Thailand ............................................ 142 Suggestions for Change· ......................................................................................... 143 External and Internal Stakeholders ......................................................................... 145 Suggestions for Reshaping the Current Communication Arts Curriculum............... 146 Recommendations for Communication Arts Curriculum ........................................ 148 Recommendations for Further Studying ................................................................. 152 Summary ............................................................................................................... 153 VII. REFERENCES .......................................................................................... 154 VIII. APPENDIXIES .......................................................................................... 160 Appendix A ................................................................................................ 161 Appendix B ................................................................................................ 162 Appendix C ................................................................................................ 164 Appendix D ................................................................................................ 167 Appendix E ........... :.................................................................................... 169 Appendix F ................................................................................................ 179 vi CHAPTER PAGE Appendix G ................................................................................................ 190 Appendix
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