MEDIA WATCH LATEST NEWS COVERAGE FROM ACROSS THE UK 170 – 4 APRIL 2017 James Parfett Head of Communications Peugeot UK “You can always tell a good month of coverage when it’s brimming with accolades, a Guardian journalist is asking “where do I sign?” and an order is placed by Chris Evans, for an All-New 3008 SUV GT Line. These are the positive reactions that the All-New 3008 and 5008 SUVs continue to generate. There’s also enthusiastic praise for both ‘Where do I sign?’ – All-New 3008 SUV the 308GTi by Peugeot Sport and the stunning new Peugeot Instinct Concept.” “I can’t remember climbing into a more instantly likable car,” writes Martin Love in his All-New 3008 SUV review for the Guardian. “There are dozens of mid-size SUVs out there, from the Kuga to the Kadjar, and to be competitive in this shark’s pool of motoring segments, new cars have to bring their A-game if they are to survive let alone thrive. The All-New 3008 SUV is cut from different cloth than its predecessor. Clever design sprinkles fairy dust on every feature: from the stainless steel doorsills to the chrome-trimmed floating roof, smoked windows and jagged front lights.” Love finds the exterior impressive, “but it’s the interior that knocks it out the park. It’s interesting and original – everything has been reconsidered. The instrument cluster resides in an angular display pod beneath the sweeping windscreen. The steering wheel is squared off, top and bottom. There are about ‘MAJOR TECH’ LEADS three ways to access everything – all part of Peugeot’s new i-Cockpit®.” TO MASS ORDERS According to the report, “one thing Peugeot doesn’t shout enough about is its engines. As a range they are exceptional: the PureTech powerplant has just won International Engine of the Year for the second “The All-New 3008 SUV time running. The turbocharged 1.2-litre three-cylinder petrol tested felt light and zestful, sending us majors on technology with an skipping across the tarmac like a pebble across the water. The only question is: where do I sign?” i-Cockpit® interior layout said (Link: Guardian, 26 February) to offer a more intuitive and engaging driving experience,” reports the Yorkshire Post. The SUV “has a 12.3-inch head- All-New 3008 SUV is Car of the Year up digital instrument display and eight-inch touchscreen. The “Peugeot’s All-New 3008 SUV has been crowned All-New 3008 SUV also offers a Car of the Year, by a jury of 58 motoring journalists number of driving aids as well as from 22 European countries,” Car magazine reports. seamless connectivity. “The striking SUV with its compelling i-Cockpit® “Nearly 100,000 customers have human-machine interface emerged victorious from already placed orders in Europe. a shortlist also including the Alfa Romeo Giulia, The Carbuyer magazine ‘Car of Citroën C3, Mercedes-Benz E-Class, Nissan Micra, the Year’ prize has also been given Toyota C-HR and Volvo S90/V90,” says the report. to the All-New 3008 SUV.” The All-New 3008 SUV totalled 319 points, and described Peugeot’s journey: “We made it, Jean-Philippe Imparato, CEO of edging out the Alfa Romeo with 296 points. “The the long way from hell to heaven. Since 2012, we Peugeot, said: “This trophy is announcement, made to a packed auditorium in decided to put more money into the product. We the culmination of five years of Geneva, fired the starting gun on this year’s Swiss are really proud, it’s a great moment for us.” incredible work by the brand’s motor show.” It’s the fifth time Peugeot has won the award, teams and our group.” (Source: Jean-Philippe Imparato, Chief Executive Officer of which goes all the way back to 1964. Yorkshire Post, 18 March) the Peugeot brand, collected the prestigious award (Link: Car, 6 March) > Issue 170 | 4 April 2017 | Page 2 A victorious SUV ALL-NEW 5008 SUV IMPROVED IN EVERY WAY “From here on in, it’s all SUVs, according to Peugeot – although the All-New 5008 SUV still has seven seats,” says the Telegraph. “You can see the company’s point as soon as you lay eyes on the All-New 5008 SUV. OK, so the new Renault Scenic is a pretty good-looking car for an MPV, but there’s no denying the added appeal of the All-New 5008 SUV’s more rugged shape.” “you can also dispense with the default diesel and The SUV looks the part, says the report, “and be perfectly happy with the 1.2-litre, three-cylinder “The reinvention of the 5008 although four-wheel drive isn’t available, Peugeot’s turbocharged 130hp PureTech petrol engine. It has has seen it go from seven-seat Grip Control electronics will aid traction on slippery more than adequate performance, and its economy MPV to seven-seat SUV,” writes surfaces. Inside, the graphics used in the instrument and emissions figures are as impressive as any of Tristan Young. “With the change panel and the central eight-inch touchscreen are the diesel models.” in focus, the All-New 5008 SUV is impressive, so even the mighty Volkswagen can no On the road, “the ride is comfortable and pliant expected to attract a wider group longer rest on its laurels.” In addition to competitive and even on tight, twisty mountain roads, the of buyers.” tech, “Peugeot has steadily moved up the JD Power Peugeot doesn’t disgrace itself. The results of this While this SUV improves on the customer satisfaction rankings in the past year, and French revolution have already been pretty much previous generation’s practicality the All-New 5008 SUV’s interior is impressively well decided. Renault’s mono-box commune may hold levels thanks to clever design work, made and full of nice materials.” out a while against the SUV Grande Armée, but it “it is also appealing to families The boot is described as “massive” by the won’t be for long. In tapping into the SUV zeitgeist, looking for stylish transport,” says newspaper, “with a quoted 952 litres when loaded without sacrificing practicality, Peugeot has most the report. to the window line, and with a van-like 2,042 likely backed the winning side. All-New 5008 SUV Styling may be a subjective litres with all seats folded flat.” Thanks to being has already won its civil war.” thing, but the All-New 5008 SUV on average 95kg lighter than the previous model, Rating: HHHHI (Link: Telegraph, 2 March) “certainly stands out on the road, offering particularly distinctive front and side profiles. And to our eyes, the additional six-and-a-half inches Chris Evans awards i-Cockpit® five stars over the All-New 3008 SUV lends a better balance to the looks. Plus, For the second time in as many months, Chris Evans has put his cash where his column is and ordered Peugeot’s designers have neatly a car as a direct result of having tested it, this time opting to purchase the All-New 3008 GT Line: hidden additional boot space with “Everyone is raving about this car and my, ain’t she pretty. clever styling accents at the rear of “It really is gorgeous once you climb inside,” says Evans. “The seats are both sporty and comfortable, as the car.” well as being something of a work of art – which pretty much describes everything else about this interior. The move away from the MPV The two superstars being the clarinet-style toggle controls and the super flashy i-Cockpit®. In fact, the theme “has led to an improvement i-Cockpit® is the clincher.” Evans proposes a “solid four stars minimum for almost everything – but a in the driving experience for the whopping five stars for the interior.” Rating: HHHHH (Link: Daily Mail, 25 February) All-New 5008 SUV. The overall feel is that of a solid and well-developed car with good grip and predictable manners. Ride comfort is first rate, with all More than capable but the most severe potholes and bumps absorbed without fuss. “As a new contender in this ever-growing There’s also minimal body roll, marketplace, the All-New 5008 SUV has a a neat trick given the car’s high lot going for it,” writes Bruce Booth at the ground clearance and ride height. Daily Record. The steering is well weighted Peugeot is offering the All-New 5008 SUV with and precise. The GT and GT line optional Advanced Grip Control, “which offers five versions come with a ‘sport’ mode grip modes – normal, sand, mud, snow and ESP that perks up the accelerator and off – with the car shod on 18-inch M+S all-season adds weight to the steering, plus tyres. It’s just perfect for meeting the challenge business in a highly competent and unruffled way. changes to some of the dials on of heavily rutted forest and farm tracks, wading On the smoother-surfaced motorway, it cruised the digital speedo to give them a through streams or navigating up and down along effortlessly, with little noise or complaint and sportier look. With All-New 5008 muddy fields. The system also comes with Hill only when taken onto heavily potholed tracks was SUV’s unquestionable practicality, Assist Descent Control – activated by the push of a there some bumping and groaning from its then a good driving experience and the button on the central console – which keeps the big overworked suspension,” he says. clever dashboard, it should easily machine at a low descent speed of just two miles “This is a car you could quickly fall in love with keep existing customers and win an hour, making it a more-than-capable softroader.” and, with it’s modern styling inside and out, it will plenty of conquest sales too.” On a mix of roads and tracks on the outskirts quickly consign those outdated MPVs to the history (Source: Daily Express, 18 March) of Lisbon, “the All-New 5008 SUV went about its books.” (Link: Daily Record, 1 March) > Issue 170 | 4 April 2017 | Page 3 A top-notch company car A TALENTED AND MODERN HOT HATCH “The MPV segment has been undergoing something of a crisis lately.