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Cloud Computing and Business Intelligence Market Study

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Cloud Computing and Business Intelligence Market Study April 6, 2017 Dresner Advisory Services, LLC 2017 Edition Cloud Computing and Business Intelligence Market Study Wisdom of Crowds® Series Licensed to Domo 2017 Cloud Computing and Business Intelligence Market Study Disclaimer: This report is for informational purposes only. You should make vendor and product selections based on multiple information sources, face-to-face meetings, customer reference checking, product demonstrations, and proof-of-concept applications. The information contained in this Wisdom of Crowds® Market Study report is a summary of the opinions expressed in the online responses of individuals that chose to respond to our online questionnaire and does not represent a scientific sampling of any kind. Dresner Advisory Services, LLC shall not be liable for the content of this report, the study results, or for any damages incurred or alleged to be incurred by any of the companies included in the report as a result of the report’s content. Reproduction and distribution of this publication in any form without prior written permission is forbidden. COPYRIGHT 2017 DRESNER ADVISORY SERVICES, LLC Page | 2 2017 Cloud Computing and Business Intelligence Market Study Definitions Business Intelligence Defined Business intelligence (BI) is “knowledge gained through the access and analysis of business information.” Business Intelligence tools and technologies include query and reporting, OLAP (online analytical processing), data mining and advanced analytics, end-user tools for ad hoc query and analysis, and dashboards for performance monitoring. Howard Dresner, The Performance Management Revolution: Business Results Through Insight and Action (John Wiley & Sons, 2007) Cloud Deployment Models Defined Private Cloud: The cloud infrastructure is provisioned for exclusive use by a single organization comprising multiple consumers (e.g., business units). It may be owned, managed, and operated by the organization, a third party, or some combination of them; and it may exist on or off premises. Public Cloud: The cloud infrastructure is provisioned for open use by the general public. It may be owned, managed, and operated by a business, academic, or government organization, or some combination of them. It exists on the premises of the cloud provider. Hybrid Cloud: The cloud infrastructure is a composition of two or more distinct cloud infrastructures (private, community, or public) that remain unique entities but are bound together by standardized or proprietary technology that enables data and application portability (e.g., cloud bursting for load balancing between clouds). Source: National Institute of Standards and Technology Cloud Business Intelligence Defined Cloud business intelligence is the technologies, tools, and solutions that employ one or more cloud deployment models. COPYRIGHT 2017 DRESNER ADVISORY SERVICES, LLC Page | 3 2017 Cloud Computing and Business Intelligence Market Study Introduction This year we celebrate the tenth anniversary of Dresner Advisory Services! Our thanks to all of you for your continued support and ongoing encouragement. Since our founding in 2007, we have worked hard to set the “bar” high—challenging ourselves to innovate and lead the market—offering ever greater value with each successive year. Our first market report in 2010 set the stage for where we are today. Since that time, we have expanded our agenda and have added new research topics every year. For 2017, we plan to release 15 major reports, including our original BI flagship report—in its eighth year of publication! This edition of our Cloud Computing and Business Intelligence Market Study is our sixth. We started tracking and analyzing this market dynamic in 2012 when adoption was nascent. Since that time, deployments of public cloud BI applications have continued to grow steadily with organizations citing substantial benefits over traditional on-premises implementations. Although there are always challenges to address and improvements to be made, we believe that cloud business intelligence, and especially public cloud offerings, will continue to move into the mainstream. We hope you enjoy this report! Best, Chief Research Officer Dresner Advisory Services COPYRIGHT 2017 DRESNER ADVISORY SERVICES, LLC Page | 4 2017 Cloud Computing and Business Intelligence Market Study Contents Definitions ....................................................................................................................... 3 Business Intelligence Defined ...................................................................................... 3 Cloud Deployment Models Defined .............................................................................. 3 Cloud Business Intelligence Defined ............................................................................ 3 Introduction ..................................................................................................................... 4 Benefits of the Study ....................................................................................................... 7 Consumer Guide .......................................................................................................... 7 Supplier Tool ................................................................................................................ 7 External Awareness .................................................................................................. 7 Internal Planning ....................................................................................................... 7 About Howard Dresner and Dresner Advisory Services .................................................. 8 About Jim Ericson ........................................................................................................... 9 Survey Method and Data Collection .............................................................................. 10 Data Quality ............................................................................................................... 10 Executive Summary ...................................................................................................... 12 Study Demographics ..................................................................................................... 13 Geography ................................................................................................................. 14 Functions ................................................................................................................... 15 Vertical Industries ...................................................................................................... 16 Organization Size ....................................................................................................... 17 Analysis and Trends: Business Intelligence Users ........................................................ 19 Perceived Benefits and Barriers for Cloud Business Intelligence............................... 19 Importance of Cloud Business Intelligence ................................................................ 21 Current and Future Plans for Cloud Business Intelligence ......................................... 27 Plans to Use Public Cloud Business Intelligence .................................................... 33 Plans to Use Cloud BI by Cloud Deployment Model ............................................... 34 Cloud Business Intelligence Investment ................................................................. 39 Cloud Business Intelligence Feature Requirements .................................................. 43 Cloud Business Intelligence Architecture ................................................................... 50 Cloud Business Intelligence Security ......................................................................... 56 COPYRIGHT 2017 DRESNER ADVISORY SERVICES, LLC Page | 5 2017 Cloud Computing and Business Intelligence Market Study Third-Party Cloud BI Data Connectors ....................................................................... 61 Cloud Business Intelligence Licensing ....................................................................... 65 Cloud BI Hosting Preferences .................................................................................... 69 Cloud BI Provider Preference .................................................................................... 74 Industry and Vendor Analysis ........................................................................................ 76 Cloud Business Intelligence Vendor Ratings ............................................................. 89 Other Dresner Advisory Services Research Reports .................................................... 90 Appendix: Cloud BI User Survey Instrument ................................................................. 91 COPYRIGHT 2017 DRESNER ADVISORY SERVICES, LLC Page | 6 2017 Cloud Computing and Business Intelligence Market Study Benefits of the Study This DAS Cloud Computing and Business Intelligence Market Study provides a wealth of information and analysis, offering value to both consumers and producers of business intelligence technology and services. Consumer Guide As an objective source of industry research, consumers use the DAS Cloud Computing and Business Intelligence Market Study to understand how their peers leverage and invest in cloud computing and related BI technologies. Using our unique vendor performance measurement system, users glean key insights into BI software supplier performance,
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