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Health Club Management March 2011 healthwww.healthclubmanagement.co.uk club management MARCH 2011 MEL B The former Spice Girl on inspiring the world to fi tness INTERVIEW TONY DE LEEDE The industry veteran on his ON YOUR latest venture, MARKS… Fit n Fast Turning running into revenue fi tness testing EVERYONE’S TALKING ABOUT... Should this be an ongoing process? Personal training WAS PLANET FITNESS RIGHT TO SCRAP PT? a leisure media company publication STOP! ASK YOURSELF Are you fed up with trade shows? Find it hard to reach the real decision makers in your industry? 2-5th November, Hilton Malta well... Celebrating 15 years of SIBEC ...have you heard of McLean Events International? visit: www.mcleaneventsinternational.com For more information email David Zarb Jenkins on [email protected]. Find out how we can change the way you do business in your industry. Bringing people together for 15 years in the following industries: Hotel Management Health & Fitness Spa, Wellness and Beauty Meetings & Incentives editor’s letter Subscriptions Denise Gildea seize the day +44 (0)1462 471930 Circulation Manager Michael Emmerson Political, social and economic changes are presenting the health +44 (0)1462 471932 and fitness industry with a new set of challenges – not only how Editor to address issues such as obesity and an ageing population, but Kate Cracknell also the broader question of how to align ourselves more closely +44 (0)1462 471906 with both the medical sector and governmental agendas. But with Editorial Director all of these challenges comes huge opportunity. Liz Terry The latest opportunity comes in the shape of the new +44 (0)1462 431385 Department of Health-led Responsibility Deal (see p18). The government is working hand-in-hand Assistant Editors with the fitness industry on this initiative, which is designed to drive the nation towards a more active Jo Talbot lifestyle; the fitness sector as a whole will asked to sign up to pledges that could lead to a much more +44 (0)1462 471906 diverse membership base coming into our facilities. This will require a broadening of our skillsets to FRONT COVER: WWW. ISTOCKPHOTO.COM / © STÍGUR KARLSSON Katie Barnes encompass more specialist knowledge, enabling us to cater for people with more medicalised needs, +44 (0)1462 471925 and fits in well with the advances already being made towards co-operation with the medical sector. News Editor Experts have suggested that ‘now is the time’ for our industry. At the EHFA EU Associations Forum in Tom Walker November, for example, professor Alfonso Jiménez, chair of the EHFA Standards Council, stressed that, +44 (0)1462 471934 if we want to live up to our full potential – co- News Desk If our sector wants to live operating with the medical sector, acting as a Pete Hayman government delivery partner and providing a +44 (0)1462 471938 up to its full potential, we hub for healthcare in the broader community Martin Nash have to act right now, – we have to act right now, before the +44 (0)1462 471933 opportunity disappears. If we don’t take this Designers before the opportunity – chance, he warned, the door that’s currently Andy Bundy the door that’s currently been left tantalisingly ajar by both government +44 (0)1462 471924 and the medical sector will be closed forever. Ed Gallagher been left ajar for us by We have to act now, and act credibly. +44 (0)1905 20198 government and the Staff training will be vital to this, so perhaps Claire Toplis medical sector – disappears now is also the time to re-assess our priorities. +44 (0)1462 471910 Should we be setting aside more budget to Website Team prepare staff to deliver on these opportunities? Dean Fox The recent proliferation of Level 4 courses – in mental health, for example (see p36), and cardiac +44 (0)1462 471900 rehab (see p48) – will begin to give us the tools we need to prepare our workforce. And yet training Emma Harris remains some way down the list of many operators’ priorities. Indeed, in the Working in Fitness 2010 +44 (0)1462 471921 survey, only a quarter of all training was reported as being fully paid-for by employers. The total amount Tim Nash of training undertaken in the previous 12 months had also declined to an average of five days per worker. +44 (0)1462 471917 Reluctance to invest in training is understandable given that staff could walk out of the door at any Michael Paramore moment, taking their skills with them; the fitness industry workforce is admittedly a transient one. +44 (0)1462 471926 However, could that vicious circle – don’t invest, because it’s potentially money lost – be turned into Publisher a virtuous one? It would be a particularly brave decision in these tough economic times, but there’s Jan Williams surely a huge commercial opportunity for those operators willing to think longer term and invest in +44 (0)1462 471909 their people. By enhancing our in-house skillset, we will be able to cater effectively for the currently Sales inactive masses who may be driven our way by today’s new opportunities; new membership revenue John Challinor will be there for the taking, but only if our staff are truly able to deal with the increasingly specialist +44 (0)1582 607970 needs of a diversified membership base. Sarah Gibbs +44 (0)1462 471908 Astrid Ros Kate Cracknell, editor +44 (0)1462 471911 [email protected] Stephanie Rogers +44 (0)1462 471903 Julie Badrick +44 (0)1462 471919 Financial Controller Sue Davis +44 (0)1395 519398 Financial Administrator Denise Gildea +44 (0)1462 471930 NEWS AND JOBS UPDATED DAILY ON THE INTERNET leisureopportunities.co.uk Credit Controller CONTACT US The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK Rebekah Scott +44 (0)1462 733477 SUBS Tel: +44 (0)1462 471915 Fax: +44 (0)1462 433909 © Cybertrek Ltd 2011 march 2011 © cybertrek 2011 Read Health Club Management online at healthclubmanagement.co.uk/digital 3 welcome to HEALTH CLUB MANAGEMENT Tony de Leede on getting fi t, fast p26 Why do so many PTs drop out? p50 contents 03 editor’s letter If our sector wants to live up to its full potential, we have to act now, before the opportunity disappears, says Kate Cracknell 06 letters Graduates and non-graduates both have a role to play in health clubs, says Lifetime’s Nigel Wallace 08 news round-up Plans for the fi rst H2 ‘commuter club’ in London, and Fitness First’s £1m Spitalfi elds club is unveiled Denmark’s fi rst budget chain p32 14 international news 21 competitive edge 36 beyond the physical Women-only franchises target India Take part in a new hiking challenge to With one in four people experiencing and Equinox launches Blink Fitness raise money for soldiers, sign up for a mental health condition at some the London Triathlon, or kayak Brazil point in their life, we look at options 16 people news for operators wanting to implement Frank van de Ven appointed as vice 23 diary dates an inclusive mental health policy president of Life Fitness, and the BOA April sees FitPro’s Spring fi nalises its sports engagement team Convention and FIBO 39 healing hands Clinical pilates is the practice of 18 fi a update 24 everyone’s talking about... pilates specifi cally for the purposes An update on the Responsibility personal training of rehabilitation. We look at how it’s Deal’s Physical Activity Network Was Planet Fitness in the US right being incorporated into health clubs to scrap personal training? 44 fi nger on the pulse 26 interview tony de leede Should fi tness testing be a more The former CEO of Fitness First ongoing process in our gyms – and Australia talks to Kate Cracknell if so, how can we go about this? We about his latest venture – 30-minute ask our panel of experts for their budget concept Fit n Fast thoughts and advice 32 new opening 47 reaping rewards? fresh fi tness New research shows that offering Jo Talbot talks to the founders of a fi nancial incentive can encourage Denmark’s fi rst budget health chain people to lose weight – but possibly Keeping tabs p44 about their exciting joint venture not in the long term 4 Read Health Club Management online at healthclubmanagement.co.uk/digital march 2011 © cybertrek 2011 MARCH Setting standards p58 Health Club Management is the FIA’s Public Affairs Media Partner reader services Mel B on getting active p56 A boom in remanufacturing? p53 digital turning pages magazine 48 q&a hugh bethell 58 up to scratch See Health Club Management online Dr Hugh Bethell runs the Basingstoke Can signing up to industry standards healthclubmanagement.co.uk/digital and Alton Cardiac Rehab Centre, improve your business? which helps heart disease patients news & jobs return to a full and active life 61 on your marks For jobs and news visit the Health Are operators maximising the Club Management website at 50 reality check revenue potential of running in healthclubmanagement.co.uk The reality of being a personal trainer their facilities? We look at ways of often fails to live up to the dreams. incorporating running technique attention buyers! Kath Hudson looks at why so many training into your offering Use our search engine to find drop out, and how to stem the tide suppliers and get innovation updates 64 fi tness-kit.net fitness-kit.net 53 old for new protein drinks We talk to refurbished and New launches from Ultralife, subscribe: remanufactured equipment suppliers Weider, Multipower and more Sign up for Health Club Management to see what impact the recession has at leisuresubs.com, or call: had on their business, and on the 67 supplier showcase +44 (0)1462 471915 type of deals they’re being awarded
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