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Fast-Food & Home-Delivery Outlets Market Report Plus 2012 26th Edition October 2012 Edited by Leah Tutt ISBN 978-1-84729-918-5 Fast-Food & Home-Delivery Outlets Fast-Food & Home-Delivery Outlets Foreword In today’s competitive business environment, knowledge and understanding of your marketplace is essential. With over 30 years’ experience producing highly respected off-the-shelf publications, Key Note has built a reputation as the number one source of UK market information. Below are just a few of the comments our business partners and clients have made on Key Note’s range of reports. "The test of any marketing strategy and plan lies in the quality of information used, upon which marketing judgments and decisions are based. Quality is the key word here. The Key Note reports are an excellent source of such quality information, covering a wide variety of product sectors." The Chartered Institute of Marketing "We have enjoyed a long-standing relationship with Key Note and have always received an excellent service. Key Note reports are well produced and are always in demand by users of the business library. Having subscribed to Market Assessment reports for a number of years, we continue to be impressed by their quality and breadth of coverage." The British Library "The US Commercial Service in London has been subscribing to Key Note market research reports for over 5 years. We find the reports an invaluable resource in our business counseling activities to the US companies wishing to enter the UK market with products and services. The reports’ market data, competition, and forecast sections are especially useful." US Embassy "I regard Key Note as the number one provider of UK market research. The way Key Note content is packaged and presented is appealing and easy to understand and therefore a must for my taught course students. Its products are complemented by remarkably high levels of customer service." University of Cambridge, Judge Business School © Key Note Ltd 2012 Fast-Food & Home-Delivery Outlets Contents Contents Executive Summary 1 1. Market Definition 2 REPORT COVERAGE....................................................................................................................2 MARKET SECTORS.......................................................................................................................2 Sandwiches .....................................................................................................................................3 Burgers ............................................................................................................................................3 Pizza .................................................................................................................................................3 Fish and Chips ................................................................................................................................3 Chicken ............................................................................................................................................4 Other Fast Food/Takeaway .........................................................................................................4 MARKET TRENDS.........................................................................................................................4 Economic Crisis...............................................................................................................................4 Demand for Convenience ............................................................................................................4 Innovation ......................................................................................................................................5 Nutrition and Healthier Products...............................................................................................5 ECONOMIC TRENDS....................................................................................................................6 Table 1.1: UK Economic Trends (000, £m, %, million and £), 2007 2011............................7 MARKET POSITION......................................................................................................................9 The UK..............................................................................................................................................9 Table 1.2: The UK Fast-Food Market in Relation to Household Final Consumption Expenditure on Restaurants, Cafés, Canteens, etc. by Value (£m and %), 2007-2011........................................................................................................................................9 Overseas...........................................................................................................................................9 © Key Note Ltd 2012 Fast-Food & Home-Delivery Outlets Contents 2. Market Size 11 THE TOTAL MARKET................................................................................................................11 Table 2.1: The Total UK Fast-Food, Takeaway and Home-Delivery Market by Sector by Value at Current Prices (£m at rsp), 2007-2011................................................................11 Figure 2.1: The Total UK Fast-Food, Takeaway and Home-Delivery Market by Sector Share (%), 2011............................................................................................................................12 BY MARKET SECTOR.................................................................................................................12 Sandwiches ...................................................................................................................................12 Table 2.2: The UK Sandwiches Sector by Value at Current Prices (£m at rsp and %), 2007-2011......................................................................................................................................13 Burgers...........................................................................................................................................13 Table 2.3: The UK Burgers Sector by Value at Current Prices (£m at rsp and %), 2007-2011...................................................................................................14 Pizza................................................................................................................................................14 Table 2.4: The UK Pizza Sector by Value at Current Prices (£m at rsp and %), 2007-2011...................................................................................................15 Fish and Chips...............................................................................................................................15 Table 2.5: The UK Fish and Chips Sector by Value at Current Prices (£m at rsp and %), 2007-2011...................................................................................................16 Chicken...........................................................................................................................................17 Table 2.6: The UK Chicken Sector by Value at Current Prices (£m at rsp and %), 2007-2011...................................................................................................17 Other Fast-Food and Takeaway Outlets .................................................................................18 Table 2.7: The UK Other Fast-Food and Takeaway Outlets Sector by Value at Current Prices (£m at rsp and %), 2007-2011........................................................................................18 3. Industry Background 19 RECENT HISTORY.......................................................................................................................19 NUMBER OF COMPANIES.......................................................................................................19 Table 3.1: Number of UK VAT- and/or PAYE-Based Enterprises Engaged as Restaurants, Cafés and Takeaways by Turnover Sizeband (£000, number and %), 2010 and 2011..............................................................................................................................20 EMPLOYMENT............................................................................................................................20 Table 3.2: Number of Employees in the Restaurant Industry in Great Britain (000), 2007-2011..............................................................................................21 Table 3.3: Number of UK VAT- and/or PAYE-Based Enterprises Engaged as Restaurants, Cafés and Takeaways by Employment Sizeband (number and %), 2010 and 2011........................................................................................................................................21 © Key Note Ltd 2012 Fast-Food & Home-Delivery Outlets Contents REGIONAL VARIATIONS IN THE MARKETPLACE.............................................................22 Table 3.4: Number of UK VAT- and/or PAYE-Based Enterprises Engaged as Restaurants, Cafés and Takeaways by Government Office Region (number and %), 2011................................................................................................................................................23 Table 3.5: Adults Who Have Eaten Takeaway Foods and Adults Who Have Eaten Fast Foods in Outlets in the Last 12 Months by Region (% of adults), 2012...................24 DISTRIBUTION.............................................................................................................................24
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