The Jagran Story
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The Jagran Story INMA/OPA Europe Conference 2010 Sep 29-Oct1, Krakow, Poland 1942….. the year in which Jagran was born as part of India’s freedom movement What started off with 1 edition in 1942….. …. is now one of India’s largest Media conglomerates with interests spanning across Newspapers, Magazines, Internet, Activations, OOH, Mobile VAS & Radio Dainik Jagran – The Group’s Flagship Brand 37 Editions with 200+ Sub Editions, spanning 250+ Districts, it is circulated across11 States 54 million The Readership of Dainik Jagran. The only title in India that has breached the 50 mn mark 15 No.1 for 15 successive rounds of the Indian Readership Survey 2.9 million Copies of Dainik Jagran printed daily 20 million The readership gap between Dainik Jagran and the nearest No.2 newspaper $ 200 bn Size of Consumer market for FMCG, Food, Durables, Clothing, Footwear & Misc Goods & Services in the Jagran Markets Source : Indicus Credibility Dainik Jagran is the most trusted Source of news in Press Media in India as per BBC—Reuters poll conducted by Globe Scan Superbrand Given the honour of being both the Consumer Superbrand and the Business Superbrand status Guiding principles of growth The Vision Build a relationship with readers Content Customization In India, the dialect changes every 25 km. Dainik Jagran’s content has been adapted to reflect the colloquial tastes of every distinct market Listening to Readers Reader panels have been set up across centres. Discussions on current content, expectations and aspirations. Speed Printing centers are established strategically to exploit potential markets. It also ensures prompt delivery of the product by day break. Responsibility Our Editorial philosophy has what it calls “Saat Sarokaar” or 7 Commandments which work towards driving societal change. They are in areas such as Water &, Environment Conservation, Women Empowerment, Health, Education, Poverty and Population Lead by example Jagran Pehel is our social arm which does on ground projects on the 7 commandments The goal is to improve quality of human life through community education. While the group began with Dainik Jagran, given the fast changing media scenario, it was critical to be present across the entire communications chain and address different types of audiences The next phase of expansion Addressing the younger generation : I next • The exit of the younger generation as readers is a problem being faced worldwide by newspapers • Jagran’s response has been the launch of a path breaking, 1st of its kind “Bilingual Compact Daily” • I next launched in December 2006 is already 12 editions strong and has a reader base in excess of 2.1 mn Entering Newer Markets: Mid Day • MiD DAY has enjoyed a special place in the hearts of Mumbai residents, since its inception 28 years ago, and is available in Mumbai, Pune , Delhi & Bangalore . • This light-hearted, easy-read, entertaining and mischievous paper now has a new objective - to make work fun • The focus is on the Young Urban Mobile Professionals across India Newer Languages: Gujarati Mid Day • Targeted at the most affluent Gujarati Community in India. • Currently, available in Mumbai – India’s financial capital • The newspaper also has a dedicated business segment focusing on share market as majority of the community trade in these markets • GMD is positioned as a complete family newspaper with content for everyone Newer Languages: Inquilab • India’s oldest Urdu newspaper • Currently, available in Mumbai • Current readership of almost 8,00,000 Addressing the younger generation :Jagran Josh • A first of its kind, a separately priced monthly newsmagazine circulated with the Newspaper targeted at Youth and Students • A circulation of 3,50,000 copies across UP, Uttarakhand, Bihar, Jharkhand & Delhi • Contents cover Current Affairs, General Knowledge, Career and Education guides, perspectives on various issues of economy, foreign policy, sports, science and technology and other major issues amongst things. Addressing the women audience: Jagran Sakhi • Targeted at elite and upwardly mobile audience in the age group of 22-35 years in SEC A. • The only Hindi magazine having unique editorial on careers, personality development, international tourism to name a few • Most renowned editorial panel in the country in the Hindi magazine segment. Addressing communities :City Plus • A wkly English Community paper to address the increasing degree of sub local demands of the elite upmarket audiences across various key metros • Launched in Sep 2006 is already 24 editions strong at a circulation of 8,00,000 copies across Delhi NCR, Bangalore, Pune , Hyderabad and Mumbai. • Poised for expansion in key metros across the country and will fulfil the demands of the new age community living. Jagran’s presence on the Internet : Jagran.com • A strategic alliance with Yahoo to launch a cobranded site jagran.yahoo.com • This is the largest language site in India with 69 mn page views/month with 41 pages per visitor and a unique user base of 1.7 mn per month Jagran in the Mobile space : J9 • With the huge telecom revolution in India, it opened up a completely new media platform • J9 is in the business of Web, WAP & Text based Value Added Services, Products, Platforms & Solutions for consumers and corporate customers. Interactive Digital Solutions • Dainik Jagran is now also available on WAP Jagran in the “OOH” Arena : Jagran Engage • Jagran’s foray in the OOH media through Jagran Engage was done to provide integrated brand solutions to advertisers • Launched in 2006, Jagran Engage is already amongst the Top 10 OOH players in India with presence across 900 towns across India • It offers comprehensive OOH solutions Out of Home Media through Hoardings &Billboards, Unique Street Furniture, Transit & Mobile Media besides innovative & ambient media Jagran in the Activation Area : Jagran Solutions • Jagran Solutions is an agency that provides solutions for Brand Activation • Jagran Solutions is arguably placed amongst the Top BTL agencies in the country. • Jagran Solutions was awarded the Gold Dragon at the Promotional Consumer Activation Marketing Awards of Asia 2008 and is the winner of 17 National and International awards Jagran in the Research Area : Jagran Research • The inhouse Research cell of JPL - JRC is engaged into publishing – - Yearbooks – - At a Glance Series – - Developing CDs – Other books Research & Insight Jagran in International Markets: Jagran International • Amongst other things, develops country reports for India, and works with our international associates to develop India Reports in markets like Ireland, UK, South Africa, Australia and New Zealand International Marketing • Has published over 20 Country Reports in the last 3 years Jagran’s presence in FM Radio : Radio Mantra • A Contemporary Hit Radio Station • Target Audience – Young at heart aspirants • Competitive differentiation - Local flavour added to a Metro dish • Promises to deliver competitive content, style & production quality • A leading stations across each of the 8 station it operates And Today, Jagran media has presence across Newspapers Magazines Internet Digital Activations Out of Home Solutions Radio Research International .