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Endorsement Kit 2013/14 ENDORSEMENT KIT 2013/14 www.mohammedaman.com C62 SPORTS MARKETING Company overview About us C62 Sports Marketing is a division of C62 Media our endorsement C62 Sports Marketing and all its clients are in- Group dedicated to managing successful careers for philosophy terested in pursuing partnerships with compa- promising and professional athletes. We offer our cli- nies and organizations dedicated to the devel- ents the comprehensive representation and career opment of communities in Ethiopia and around management services that are essential for launch- Africa. Our clients aim to endorse products and ing and maintaining a rewarding sports career. C62’s services that have the potential to substantially team assists athletes in connecting with their fans, ameliorate people’s quality of life. C62 envisions the media and marketing partners. C62 Sports Mar- sports as being an opportunity to help varied keting is responsible for Mohammed Aman’s market- demographic groups make educated and practi- ing strategy and public relations activities, including cal decisions in the marketplace that will accel- the design and maintenance of recently launched erate the socioeconomic growth of the region. website, www.mohammedaman.com, social media management, and marketing endorsement strategy. C62’s team assists athletes in connecting with their fans, the media and marketing partners. C62 MEDIA GROUP C62 Media Group is a communication strategy and publishing firm focused on creating lasting value for our audiences and clients. We develop high-quality media platforms (including Addis Life and Selamta, the official inflight publication of Ethiopian Airlines) that deliver compelling and useful content to our audi- ences. We also deliver world-class advisory and cre- ative services to our clients. From our offices in Addis Ababa and Dubai, we serve customers and clients from around the world. We sincerely believe that the me- C62 COMMUNICATIONS AGENCY C62 dia sector—when operated with excellence and integ- rity—can have massively positive impact on our world. marketing, or communications, please contact us. C62 SPORTS MARKETING about mohammed aman profile Mohammed Aman is the current 800 meters (m) IAAF Youth Championships. In the same year, he qualified in history, recording a time of 1:15.6 (World Junior World Indoor & Outdoor Champion, 2012 and 2013 and finished 8th at the 2011 World Championships, Record). His first 800m (indoor) race came at the XL Diamond League Champion, and Ethiopian Nation- yet he still managed to establish an Ethiopian record. Galan in Sweden, where he obliterated his competi- al Record Holder. At only 19 years of age, he is an He first gained international recognition when he end- tion and recorded a World Leading time of 1:45.05. up-and-coming middle distance runner and one of ed David Rudisha’s (current world champion and re- the brightest shining stars on the Ethiopian Athletics cord holder) 34-meet winning streak at the Notturna Aman’s first outdoor race was at the Penn Relays in scene. Born and raised in Asella, Ethiopia, he comes di in Milano, Italy (September 2011). He continued his the USA. He competed in the Distance Medley Re- from a region that has fostered some of the most success in his first full season at senior level competi- lay (DMR) as the 800m member of a strong Ethiopian talented Ethiopian runners of all time including Hail tion in March at the 2012 International Association of team. Aman’s first Diamond league race was in Qatar, Grebe-Selasie, Kenenisa Bekele, and Derartu Tulu. Athletics Federations (IAAF) World Indoor Champion- where he finished a close second to Rudisha. Then ships; he won the 800m and was also the youngest followed with a string of 9 victories: Prefontaine Clas- Aman is the first Ethiopian to win a Gold Medal in Gold medalist at the games. He finished a disappoint- sic*, Rome*, Morocco, Ostrava, Birmingham*, Lau- the 800m at the World Championships and the first ing 6th at the 2012 London Olympics, recording a sanne,* Moscow, Berlin, and Brussels* (*Diamond Ethiopian that has successfully made the 800m his personal best and another National Record (1:43.20). League) He clinched the 800m IAAF World Champi- main event. Starting in 2014 season, Aman also plans onship in Moscow. Although he entered the Brussels to compete in the 1500m. Thanks to his many vic- He quickly put aside his Olympic adventure and won leg already having clinched the 2013 Diamond Race tories and young age many around the world view the Stockholm leg of the IAAF Diamond the follow- (800m) by a significant margin; he set a new Ethio- Aman as the new torch bearer for Ethiopian Athletics. ing week. He entered the Zurich Diamond League pian National Record, the 2013 World Leading time, race trailing David Rudisha by 2 points. He ran an- and became the 9th fastest runner of all-time (1:42.37) However, given his past record, Aman’s landmark other Personal Best, set a new National Record victories and his formidable results in the 2013 sea- (1:42.53), and defeated Rudisha; his second victory Aman capped the season with a nominee for the 2013 son are hardly a surprise. After winning the 800m title over Rudisha and a win that made him the 2012 Dia- IAAF World Athlete of the Year. With youth on his side, at the 2009 African Junior Athletics Championships, mond League 800m Champion. 2012 was an excel- his ambitions to step up to the 1500m next season, he became the inaugural winner of the 1000m race at lent breakout season for Aman, and the 2013 season and his long-term goals set on an Olympic gold medal the 2010 Youth Olympics in Singapore. Aman quickly began where he left off in 2012…winning. He kicked and the 800m World Record: it is no surprise many re- followed by defending his 800m title at the 2011 Af- off the indoor season in Moscow at the Russian gard him as the bearer of the hopes of a nation where rican Junior Athletics Championships. Again, in 2011 Winter Meeting by competing in the 600m. His land- athletics is more than just a sport, but a way of life. he won a silver medal in the 800m at the 2011 World slide victory was the third fastest 600m indoor time professionAl Achievements personAl bests 2013 IAAF Athlete of the Year nominee 800m (outdoor): 1:42.37 2013 IAAF World Outdoor Champion 800m (indoor): 1:45.05 2013 Diamond League Champion 600m (indoor): 1:15.60 2012 IAAF World Indoor Champion 1000m (outdoor): 2:19.54 2012 Diamond League Champion 1500m (outdoor): 3:43.52 2013 TIME PLACE RACE LOCATION 800m 1:42.37 (NR, WL) 1st Belgacom Memorial Van Damme* Bruxelles, BGM 800m 1:43.97 1st ISATF Berlin Berlin, GER 800m 1:43.31 1st- GOLD IAAF World Championship Moscow, RUS 800m 1:43.33 1st Athletissima* Lausanne, SWZ 800m 1:45.18 1st Sainsbury’s Grand Prix* Birmingham, GBR 800m 1:43.78 1st Ostrava Ostrava, CZE 800m 1:43.61 1st Golden Gala* Rome, ITA 800m 1:44.37 1st Meeting International Mohammed VI d’Athletissme Rabat, MOR 800m 1:44.42 1st Prefontaine Classic* Eugene, USA 800m 1:44.21 2nd Qatar Athletic Super Grand Prix* Doha, QAT 800m-DMR 1:44.00 1st - Team Penn Relays Carnival Philadelphia, USA 800m 1:45.05 (WL) 1st XL Galan (Indoor) Stockholm, SWE 600m 1:15.60 1st Russian Winter Meeting (Indoor) Moscow, RUS 2012 TIME PLACE RACE LOCATION 800m 1:43.62 1st ISATF Berlin Berlin, GER 800m 1:42.53 1st Weltklasse Zurich* Zurich, SWZ 800m 1:43.56 1st DN Galan* Stockholm, SWE 800m 1:43.20 6th XXX Olympic Games London, GBR 800m 1:43.51 1st Colorful Daegu Championships Daegu, KOR 800m 1:43.58 1st Meeting International Mohammed VI d’Athletissme Rabat, MAR 800m 1:43.74 2nd Prefontaine Classic* Eugene, USA 800m-DMR 1:45.20 3rd-Team Penn Relays Carnival Philadelphia, USA 800m 1:44.32 1st Meeting Lille Metropole Lille,FRA 800m 1:48.36 1st - GOLD IAAF World Indoor Championships Istanbul, TUR September 2011 - First victory over Rudisha March 2012 - World Indoor Champion August 2012 - London Olmypics August 2012 - Zurich Diamond League September 2013 - Bruxelles Diamond League August 2013 - World Outdoor Champion digital media Website Mohammed Aman’s website, www.mohammedaman.com, is a platform for his fan’s to learn more about him, find information about his races, interact on social media, and much more. Screen shots of his website are pictured on this page. sociAl mediA Social media has provided Mohammed Aman outlet with which to express his love for his sport and country. Aman is an avid social media user with active Facebook, Twitter, and YouTube accounts press & media mediA coverAge And exposure Mohammed Aman’s career and accomplishments have been ex- tensively documented by international, African, and Ethiopian me- dia. In addition to the collage of multiple Ethiopian press clippings pictured below; the following page contains international media clip- pings of the last months of the 2013 season (August-September). NEWS For daily athletics news, go to athleticsweekly.com Follow AW at twitter.com/athleticsweekly MIDDLE-DISTANCE: ETHIOPIAN’S FIRST INTERNATIONAL WAS IN FALKIRK AGED 15 Aman recalls Scottish experience MARK SHEARMANMARK Belgrave comments MOHAMMED AMAN is the only Rudisha might not compete due man to have beaten 800m world to injury. were OTT record-holder David Rudisha at “I really want to win in Moscow LIKE most people, we here their main distance over the past to win gold for my country,” said at AW deplore performance- three seasons and was among Aman.
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