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UPDATE Newsletter of the European Athletic Association 2|04 August

Another

2 INSIDE step forward: EAA President Hansjörg Wirz and The new EAA brand and its European of the Year 2003 designer inaugurate the all new website www.european-athletics.org. the EAA brand 6 EVENTS The SPAR in /POL HANSJÖRG WIRZ them recognisable and members of the same family. EAA´s new logotype consists 9 EVENTS Nothing stays the same. This simple truth of a picture mark which depicts stylised dominates the European applies to everything around us. It is true tracks and a word mark consisting of the Mountain for nature including us, as humans, it is two words «European Athletics». We be- true for all organisations including busi- lieve strongly that it is our and not the 11 DEVELOPMENT nesses and it is also true for entities such as governing body itself that should be pro- our European Athletic Association. The moted wherever possible since this is what Grants awarded to year of 2004 is one of many and substan- the general public relate to. It is for this rea- 12 federations tial changes: we moved our headquarters son that we will no longer use the word from Darmstadt, to , «Association» in the logotype. We are con- 12 FINISH . A new organisational and fident that this approach is in the very in- Jan Zelezny going for last marketing structure is now in place and terest of European Athletics which will Olympic attempt new members joined our team working at benefit from this prominent exposure. the EAA office. Furthermore, the Council approved the implementation of a new This new look will help us to position Eu- corporate identity at its Spring meeting in ropean Athletics in a changing and highly Lausanne. We felt that the time had come competitive environment. In order to main- to streamline, re-create and re-launch our tain and improve our role among the most visual identity in order to make the EAA, popular we must have a modern, and the sport of Athletics that it stands for, comprehensive communications strategy more visible and better recognisable across including a consistent and recognisable all of our activities. graphic design. Our new visual identity broadens the base for our partners inside The goal set for this branding project was the sport of Athletics including the Mem- to create not just a logotype, but a brand ber Federations, the LOCs and our com- architecture, as communications and de- mercial partners and by linking all of our European Athletic Association sign experts call it, which includes and links activities, we are all strengthening our part- Avenue Louis-Ruchonnet 18 1003 Lausanne visually all of our athletics and federation nership in the new and larger universe of Switzerland events, including the Congress, the Calen- European Athletics. dar Conference and our management Phone +41 (21) 313 43 50 seminars, with the held un- [email protected] Fax +41 (21) 313 43 51 Mail [email protected] der the auspices of the EAA. All of our ac- Hansjörg Wirz (SUI) is President of Web www.european-athletics.org tivities will have a common look making the European Athletic Association

UPDATE 2|04 Newsletter of the EAA 1 INSIDE

European Athletics: the brand building has just begun

To compete successfully for attention and resources in today’s increasingly fragmented market place and ever changing en- vironment, the EAA needs a focused and determined ap- proach to its corporate communications.

PETR STASTNY

The aim of the EAA’s communications strategy must be to enhance the relevance and value of the sport with all of its con- stituencies – , federations, audi- ences, media partners, politicians and, last but not least, commercial partners.

A key aspect of mass communications is design. Until now the EAA’s various events have been branded separately and conse- quently recognition of European Athletics by spectators and television viewers is lim- ited. To increase the recognition level and better position the sport, the EAA Council decided that the time was right to create a more modern and comprehensive visual identity.

The process was initiated in the of 2003 with the aim of delivering the new look to roughly coincide with the move of the EAA Headquarters to Lausanne and the restructuring of the way the EAA mar- kets its top events. Five agencies from four countries (Adjouri from Germany, ANR.BBDO from , gvap from the

2 Newsletter of the EAA 2|04 UPDATE INSIDE

The wired pattern as basic element for print and decoration.

Czech Republic, Octagon and re-media The EAA Council approved the brand ar- from the U.K.) presented design concepts chitecture, including the new logo, at its to an EAA selection panel and, after a sec- spring meeting in Lausanne. On the 5th of ond presentation by the top two agencies, August, the master brand was launched ANR.BBDO of Sweden were appointed to world-wide through emails to key con- create a new logotype and develop a com- stituencies, a press release and the inau- plete brand architecture. guration of the new look EAA website.

The brief set for the designers was chal- But this is just the first step of a long-term lenging. The final concept had to reflect a brand building process. Further work is The wired logo in color and black as basic element for print design. dynamic, sporty feel but still be appropriate now underway on applications for the nu- for use in the media and with the business merous required items, from A for Accred- community. Importantly it had to link all itations, through M for Meal Tickets to Y the EAA’s events, including competitions for Yearbook. And, in addition to the cor- and other activities such as the Congress porate applications used by the EAA itself, and Calendar Conference, and make them the picture mark «United Tracks» will ap- recognisable as part of one family. Anoth- pear as a linking element in the logotypes er key deliverable required by the brief was and applications of all the events held un- the creation of a Brand Design Manual, in- der the auspices of the EAA in the future. tended to assist the sport in maintaining consistency in how the logotype and oth- The consistent use of the new visual iden- er graphic elements are used well into the tity over time will lead to increasing recog- future. nition with each event. As people notice and remember and see again, the level will ANR’s proposal for the EAA logotype con- build on itself like a snowball. sisted of two elements, a picture mark and a word mark. The picture mark developed Importantly, the value of the brand «Euro- into what has been baptised «United pean Athletics» will grow and its position Tracks» and depicts three stylised athletic among the leading sports in the countries tracks, which represent the whole sport of of Europe will strengthen. Athletics including technical events. Per- haps the most radical idea to emerge from the process was to drop the word «Associ- ation» from the word mark. This means the Note: the EAA Brand Design Manual will sport, European Athletics, is being pro- shortly be accessible by Member Federa- moted at all times, rather than the govern- tions and LOCs at the new www.european- ing body. athletics.org website. The master logo type in color and black.

UPDATE 2|04 Newsletter of the EAA 3 INSIDE «United Tracks» is the base

The Swede Martin Lannering, working as designer with ANR.BBDO, created the new EAA logo. In an interview he describes his feelings and the way to the final result.

AS A FIRST STEP YOU ANALYZED THE FORMER EAA LOGO. WHAT WAS YOUR IMPRESSION? Lannering: I felt that the former logotype had a simplicity and clearness but that it overtime has lost its strength and mod- ern feeling. With EAA being the leader of European athletics my feeling is that the symbol has to express much more strength and professionalism. I also find it beneficial if the logo is not focused on one specific athletic field, but rather includes all the fields of athletics.

DID YOU GET ANY ADVISES, OR LIMITA- TIONS REGARDING THE DEVELOPMENT OF A NEW LOGO / BRAND? IF YES, IN WHICH DIRECTION? Lannering: It was made clear that the task was to create a design system, that could reflect all the events and activities under- taken by EAA. The logo per se was asked to reflect the dynamics of athletics as well as it should be able to function in a corpo- rate/sponsor environment. And with the increasing digitalization of society the logo of course should function well on the screen. THE COMPANY: velopments can be made in order to WHAT IS THE SPECIALTY CONCERNING ANR.BBDO strengthen the final out-put. The fact that THE CREATION OF THE BRAND FOR A Facts and Figures: EAA does not run this kind of projects on SPORTS ORGANIZATION COMPARING 35 employees at a regular basis and that there is a large ANR.BBDO and 80 TO THE SAME PROCEDURE FOR A COM- counting our daugh- of stakeholders involved, has MERCIAL COMPANY? ter- and sister compa- made the process longer in time than we Lannering: In the creative part I do not feel nies. yearly budget 45 had anticipated. there are many differences. You always million SEK. face the same questions and decisions re- Main areas the com- CAN YOU EXPLAIN WHAT'S BEHIND THE garding the impression of the logotype. pany is working in: MASTER LOGO TYPE? WHAT DO YOU There is however a difference in creating a Design and advertis- WANT TO EXPRESS WITH IT? ing with focus on logo for an organization versus for a prod- Lannering: The base for the creative work FMCG and sports. uct, since there is a greater need for a comes from the fact that the EAA with its «stand-alone-ability» when there is no athletic events «unites» the different Euro- product to support the logo. pean athletic federations and the athletes. This led me to establish the expression APPARENTLY THERE WERE DIFFERENT «United Tracks» which is the base for the PROPOSALS ON THE TABLE UNTIL THE design. The logotype holds three tracks, FINAL VERSION HAS BEEN DEVELOPED each representing one of the basics com- AND APPROVED. HOW DID YOU EXPERI- ponents of athletics; running, jumping and ENCE THIS PROCEDURE? . I also feel the final result reflects Lannering: Very often a process like this in- the word dynamic; that was used several cludes a number of proposals in order to times in the brief, by leading your eye in have a common ground for the decisions. three dimensions creating a feeling of Even when a proposal is liked further de- movement.

4 Newsletter of the EAA 2|04 UPDATE INSIDE

The new designed EAA website

MARTIN LANNERING Hometown: Göteborg Age: 31 years Profession: Designer Relation to sports (active/specta- tor): I usually never miss the sports on television and I still have a dream of winning a , even if my chances now are in dart and curling. I have practiced all kinds of sports from rugby to , but with as the only sport which I have been more serious about. Nowadays I do work outs on mountainbike and by running. Hobbies: I enjoy outdoor activities such as fishing and hiking. Recently I have gained an interest in renovating furniture which so far has given me a new table.

Upgraded website for the European Championships 2006 Two years ahead of the next European branding project) and the official pattern Championships, on August 6, the LOC in that will be used for the Championships. WHY DID YOU CHOSE THESE THREE Göteborg, Sweden, launched an up- From September 4 everyone will have the COLORS? graded version of their website, opportunity to buy tickets on the web- Lannering: I thought the basic colors from www.goteborg2006.com. The design of site. Already now it is possible to see the the present logo are good. They have been the new version includes the new event competition programme per session and made a little stronger to be more powerful logo (which is a result of the EAA re- the ticket packages that are offered. and to function well both in the system and in digital versions. The and the yellow symbolizes Europe and the added orange color symbolizes athletics.

THE NEW EAA LOGO IS MUCH MORE THAN JUST ONE SIGN. THERE WILL BE IN FUTURE ALSO A BRAND ARCHITECTURE FOR ALL EAA EVENTS. CAN YOU DE- SCRIBE THE PHILOSOPHY BEHIND? Lannering: As all brands also EAA is devel- oped through its products. In EAA's case that is to a large extend through the events hosted by LOC's and EAA. Therefore there is a common interest to create a graphic system that is recognizable from time to time and that assures an EAA presence at all times. This will facilitate the creation of the graphical elements for all events and over time strengthen the EAA brand.

UPDATE 2|04 Newsletter of the EAA 5 won for the 8th time in a row. Russian Women as expected, Germany takes dramatic win

The Russian women ran away There was no way to stop the Russian continued her mistake-free series with women's juggernaut as they amassed 142 first-jump clearances of 2.00, 2.02 and with the women's team crown points in taking their eighth team crown. 2.04, the last two standing as season lead- Far behind them was a relatively close bat- ers. Three failures at 2.06 were her only at the 25th edition of the SPAR tle for second, won by (97) over misses of the day. (92.5) and Germany (92). European Cup in Bydgoszcz HEROIC LAST-DITCH In the run-up to the start of the cup com- In a wild finish, the German men used a (POL). The German men came petition, Radcliffe had declared her goal to come-from-behind victory in the final be an improvement of her own personal event of the two days, the 4x400 relay, to away with a dramatic last best in the women's regain the team title for the first time since (14:31.42). The European 10,000m cham- 1999. With the top five nations separated event win to take the first pion ended up with 14:29.11, the third- only by 8.5 points, it was the most compact fastest performance of all-time and a finish at the top in the history of the cup place. Commonwealth record, which was also su- competition. Behind the Germans came perior to the winning time in the men's ver- France (105), (104), first-day leader sion of the event the day before. Great Britain (102.5), and Russia (99).

Although Slesarenko was the heavy The concluding 4x400 relay was won in favourite in the women's , it was splendid style with a heroic last-ditch sprint assumed that she would have more com- by Germany's Bastian Swillims. His 44.62 petition than materialised today. The concluded a 3:01.78 win over the Russian World Indoor champion found herself a (3:01.88), Polish (3:02.05) and French declared winner at 1.95, and after that she (3:02.09) teams. A collision between sec-

6 Newsletter of the EAA 2|04 UPDATE 5th win for the German team.

Radcliffe on the way to a personal best.

ond British runner and the SPAR EUROPEAN CUP man receiving the baton, , sent the latter rolling onto the track. Cred- BYDGOSZCZ/POL 19/20 JULY it Rawlinson's scrappy 47.66 recovery, as Men well as the final lap of 44.63 of Daniel 1GER 107.5 Caines, with a brave 3:02.90 fifth-place 2 FRA 105 3POL 104 finish for the British, who likely saw their ti- 4 GBR 102.5 tle hopes dashed with this bit of bad luck. 5 RUS 99 6ITA 72 The result in the men's was 7SWE 67 changing faster than the capricious winds 8 NED 62 in the Zawisza, thanks to some al- leged legerdemain by France's . His third-attempt 5.75 was though Women to have been a so-called «put-back», a vi- 1 RUS 142 olation of vaulting rules which do not per- 2 UKR 97 3 FRA 92.5 mit the steadying of the bar with the 4GER 92 hands. The jury of appeals was convened 5POL 86.5 twice, each time to view television replay 6GRE 79 evidence. Mesnil's jump was first disal- 7 ESP 66 lowed, but later the jury reversed itself, and 8 GBR 63 the French athlete could finally claim a suc- cessful title defence.

UPDATE 2|04 Newsletter of the EAA 7 EVENTS

European Cup Combined Events 04

TALLINN/EST Men (Super League) 1 EST 23282 2GER 23234 3 FRA 23120 4ITA 22847 5 RUS 22267 6POL 22118 7 FIN 21784 (-) 8 UKR 21363 (-)

Women (First League) 1 UKR 17015 (+) 2 FIN 16935 (+) 3SWE 16740 4 FRA 16667 5 EST 16314 6ITA 16066 European Cup 2004 7 ESP 15682 (-) 8SUI 15644 (-) PLOVDIV/BUL ISTANBUL/TUR Men (First League Group A) Men (First League Group B) HENGELO/NED 03/04 JULY 1CZE 109 1 ESP 129 Men (First League) 2 UKR 107 2 FIN 103 1 ESP 22312 (+) 3 ROM 103.5 3 HUN 95.5 2 AUT 22151 (+) 4 BEL 100 4 SLO 94 3 NED 21940 5GRE 96 5POR 82 4SUI 21570 6 BLR 80.5 6SUI 80.5 5CZE 21526 7 CRO 75 7NOR 67.5 6 GBR 21512 8 BUL 46 8 AUT 63.5 7 SLO 21439 (-) 8GRE 19311 (-) Women (First League Group A) Women (First League Group B) 1 ROM 130 1ITA 126.5 Women (Super League) 2 BUL 122 2 FIN 104 1 RUS 17872 3 BLR 104 3 HUN 101 2POL 17704 4CZE 94 4POR 88 3 BLR 17024 5SWE 90 5 NED 82 4GER 16706 6 BEL 81 6 SLO 79 5 NED 16491 7 EST 48 7SUI 77 6 GBR 16391 8LAT 45 8 TUR 62.5 7GRE 16208 (-) 8CZE DNF (-) REYKJAVIK/ISL NOVI SAD/SCG Men (Second League Group A ) Men (Second League Group B) /LAT 1 EST 126.5 1 SCG 193.5 Men (Second League) 2 IRL 121 2 SVK 183.5 1LAT 22085 (+) 3 DEN 104 3LAT 172.5 2 HUN 21859 (+) 4 CYP 94 4ISR 164 3 BLR 21375 5ISL 80 5 TUR 164 4LTU 20713 6LUX 67.5 6 MDA 143 5SWE 20286 7LTU 58 7BIH 113 6 DEN 19604 8 AASSE 49 8AZE 110 7 BEL 19316 9 ARM 84.5 Women (Second League Group A ) 10 ALB 82.5 Women (Second League) 1 IRL 118 11 GEO 80 1 TUR 15587 (+) 2NOR 109.5 12 MKD 44.5 2LTU 15533 (+) 3 AUT 103 3 AUT 14313 4 DEN 98 Women (Second League Group B) 4 HUN 14249 5 CYP 92.5 1 CRO 182 5LAT 14109 6LTU 76 2 SCG 182 6 DEN 13553 7ISL 70 3 SVK 178 8 AASSE 42 4ISR 150.5 5 MDA 134 6BIH 105 7GEO 100 8 ALB 85 9 ARM 76 10 MKD 51.5 11 AZE 45

8 Newsletter of the EAA 2|04 UPDATE EVENTS dominated once more

Once more the Italian mountain runners were dominating an event: At the 3rd Winner Anna Pichrtova, followed by Andrea Mayr. European Championships in the Polish ski resort of Korbielow/POL they won five out of 12 medals, inckuding one individual title and both team gold medals.

The 3rd edition of the European Mountain together with the Austrian Andrea Mayr RESULTS Running Championships was held this time who was equal in the uphill parts but Men (Distance: - according to the rules - on an up- and couldn't keep the pace on the downhill. «I 10.300 km / Height difference: 840 m): 1 downhill course. Up along the tracks of the ran very relaxed, saved my power on the ITA skilifts and down on the very steep slopes first half of the race», Pichrtova said. «As a 44:06. 2 Florian Hein- the athletes hade to run three laps (women former ski racer I am not afraid to run zle AUT 45:05. 3 Mar- 7.2 km/600 m up and down) respectively down very fast and I have a very good bal- co Gaiardo ITA 45:10. 4 Robert Krupicka CZE four laps (men/10.3 km/840 m up and ance», Pichrtova explained her special 45:17. 5 Selehattin down). skills. Selcuk TUR 45:56. 6 Despite an early try to escape by the Turk- The women's result are a good example Alessio Rinaldi ITA ish runner Selehattin Selcuk the Italians that mountain running is not only led by 46:01. 7 Raymond Fontaine FRA 46:07. 8 kept the lead in their hands. First defend- specialists. The winner Anna Pichrtova is a Alexis Gex-Fabry SUI ing champion Marco Gaiardo was the head member of the Czech olympic team after 46:10. 9 Peter Lam- of the field, then on the third lap Marco De having achieved the standard in ovec SLO 46:12. 10 Gasperi ran away to a clear win in 44:06. Los Angeles (4th in 2:35:12). And silver Davide Chicco ITA 46:16. - 79 partici- «The downhill was realy steep. I don't like medalist Andrea Mayr was 4th recently at pants, 78 ranked courses like we had it here. It should be the World Duathlon Championships. more technical», De Gasperi said after win- Men Teams: 1 ITA 10. 2 GBR 49. 3 SUI 51. 4 ning his first official title. At the 1st Euro- EVERY THIRD MEDAL TO ITALY CZE 51. 5 SLO 53. 6 pean Championships two years ago on At the first three edition of the European FRA 63. - 19 teams Madeira he became second. At the World Mountain Running Championships Italy ranked. Mountain Running Trophy he has won al- won every third medal (12 out of 36). Be- Women (Distance: ready four times (1997, 1999, 2001 and fore at seven European Trophies they got 7.200 km / Height 2003). «Today I was the lucky one», he 27 medals out of 84, at 19 World Trophies difference: 600 m): 1 added. 93 out of 176. Anna Pichrtova CZE The women's race was a clear matter for 34:50. 2 Andrea Mayr AUT 36:27. 3 Rosita the Czech Anna Pichrtova who achieved EUROPEAN MOUNTAIN Rota Gelpi ITA 36:43. her first gold win in 34:50. She started fast 4 Isabelle Guillot FRA RUNNING TROPHY 36:56. 5 Izabela Za- 1995 - 2001 torska POL 37:06. 6 European Champion Tracey Brindley GBR Marco De Gasperi. EUROPEAN MOUNTAIN Men (7 individual and team long) 37:37. 7 Antonella RUNNING CHAMPIONSHIPS Gold Silver Bronze Total Confortola ITA 37:44. ITA 10 3 4 17 8 Flavia Gaviglio ITA 2002 - 2004 FRA 243938:18. 9 Lucinda Mor- Men (3 individual and team long) AUT 2125eiras POR 38:23. 10 ENG 0325Lynn Wilson GBR 38:27. - 73 partici- SCO 0101 ITA 5117 pants, 73 ranked SUI 1012SUI 0101 AUT 0303SVK 0112Men Teams: 1 ITA 18. GBR 0101GER 00112 AUT 31. 3 GBR 37. 4 SVK 0101POR 0011FRA 45. 5 SUI 51. 6 CZE 0022 14 14 14 42 CZE 59. - 16 teams ranked. TUR 0011 FRA 0011Women (7 individual and team long) 66618 Gold Silver Bronze Total ITA 42612 Women (3 individual and team long) SUI 4127 Gold Silver Bronze Total FRA 3328 ITA 3025POL 2002 CZE 1214RUS 1001 BEL 1102ENG 0325 RUS 1001GER 0314 AUT 0202SCO 0202 GBR 0134BEL 0011 66618 14 14 14 42

UPDATE 2|04 Newsletter of the EAA 9 EVENTS

Inauguration of the new EAA headquar- ters: Former and current tenants met

The inauguration of the new EAA head- quarters in Lausanne (SUI) brought for- mer and current tenants at 18 avenue Louis-Ruchonnet together: On 23 June 1982 the «provisional» Olympic Museum had been opened in this build- ing and then, until the opening of the new Museum in 1993, it welcomed up to 10,000 visitors per year. On the pic- ture (from left): The former Olympic Museum Curator Jean-François Pahud, EAA President Hansjörg Wirz and Olympic Museum director Françoise Zweifel.

Berne celebrates 50th anniver- EAA and Epson sign enhanced sponsorship sary of European Championships rights and technical service supply agreement

50 years after hosting the 5th European Championships athletic The European Athletic Association (EAA) European Championships held in friends in the Swiss capitale of Berne will celebrate the anniversary and Epson Europe B.V. (Epson) enhanced in 2002. The EAA and Epson will also co- with an event on Saturday, 28 August. In the same year when the the commercial partnership contract operate in the development of improved German footballers created the famous «miracle of Berne» also through to the end of 2007. This follows technology and services that can add qual- the athletes in the Neufeld achieved outstanding per- on from the previous successful agreement ity to the EAA's events. Under the new formances: Vladimir Kuts (URS) ran a 5000 m in under which Epson supplied touch screen agreement, in addition to providing CIS fa- 13:56.6, Mikhail Krivonosov (URS) set a hammer World Record Commentator Information Systems (CIS) cilities and printers, Epson will also under- (63.34 m) and Emil Zatopek (TCH) won the 10000 m race in 28:58.0. to the EAA's premier events including the write the EAA's data processing services.

Congratulations: Vattenfall the first Official Sponsor for the 25 years of Wige European Championships in Athletics 2006

WIGE, the German company for Television, Communication, Mar- Vattenfall, Europe’s 5th biggest energy land, which all are big sporting nations. keting and Data Services, celebrated its 25th anniversary recently company, is the first official sponsor of «We want to be a leading European ener- with a big party in Köln-Müngersdorf. Despite the main business the European Championships in Athletics gy company and the EC 2006 is a good is based on motor sports also for the athletics family Wige-Data is 2006 in Göteborg. Via the association to opportunity to expose our brand and to be a longtime partner, and also for the EAA. With the new contract one of Europe’s biggest sporting events viewed among a wide general public in Eu- for the period 2004 - 2007, it is not the first time that Wige-Data Vattenfall will strengthen its position in rope. Furthermore, we have excellent ex- is working with the European Athletic Association. Already in many important markets. periences of Göteborgs capacity to stage 1982 the German were providing the results service for the 13th well-managed international events», says European Championships. Vattenfall encompass an extensive opera- Knut Leman, Director of Communication tion and many employees not only in Swe- at Vattenfall. den but also in Germany, Poland and Fin-

10 Newsletter of the EAA 2|04 UPDATE DEVELOPMENT Grants awarded to 12 federations

The EAA has awarded grants of more than 140,000 Swiss Francs new Director of Member and Corporate Services, Bill Glad. Aljan Janez said that, to Member Federations for 12 development projects to be car- «with Bill now in his job, it is possible for federations to get advice on the grant ap- ried out in 2004. plication procedure and the design of suit- able projects. I am sure this will help us im- prove the quality and effectiveness of fu- JANEZ ALJANCIC for special initiatives, explained Aljan ture projects». Janez, «but it is against our guidelines to Chairman of the EAA Development Com- pay for a whole project or to subsidise Federations considering projects for 2005 mittee praised the improved quality of the competitions or the normal day to day should note that the application deadline requests received this year, the third year of work of a federation.» for grants to be paid next year is 31 August the Development Support Programme, 2004. adding that «as the federations come to a «Our experience has been that even a little better understanding of the programme financial assistance from the EAA gives a Further information on the EAA Develop- and its aims, we will be able to make more kind of official international recognition ment Support Programme, including the grants in the future.» and approval that helps the project organ- official application, can be found in the De- isers attract other funding and support lo- velopment section at www.european-ath- A total of CHF 184,000 was granted to 12 cally,» he said. letics.org. projects in 2003, with CHF 85,000 paid out to 6 projects the year before. Responsibility for the Development Sup- port Programme rests with the Develop- [email protected] Support from the programme is meant to ment Committee while the day to day ad- Janez Aljancic (SLO) is EAA Council Member and Chairman of the Development Committee help federations cover part of their costs ministration is one of the duties of EAA’s

Record entry for EAA Science Awards

Sport scientists from 13 European coun- and the Editor of the German high per- tries have responded to the EAA’s invita- formance Leistungss- tion in the previous issue of UPDATE and port Dr Peter Tschiene (GER). submitted a record 25 entries for the 4th EAA Science Awards. The highest num- The Jury’s selection of winners will take ber of applicants in any previous edition into account the practical application to of the biannual contest was 6 in the year coaching and/or teaching in athletics as 2000. well as the scientific rigour and quality of each entry. As in the past, the awards include prize money to a total of 20, 000 Swiss Francs. The winning project will be honoured at a ceremony during the EAA Calendar Chairing this year’s Science Awards Jury Congress in Talinn, 14-17 Octo- will be EAA Vice President and former ber. For further information on the EAA jumping events coach Agoston Schulek Science Awards see the Development (HUN). He will be joined by sports scien- section of the EAA website www.euro- EAA President Hansjörg Wirz with Alexander Streltsov tist Dr Jitka Vindu_ková (CZE), coach and pean-athletics.org. (RUS), who received the coach educator Peter Thompson (GBR), Science Award 2002.

UPDATE 2|04 Newsletter of the EAA 11 EVENTS

«We wanted something that communi- cates the right messages about the EAA», Treasure hunt for explained Lufft, «so we decided that our events and our history should be the themes. From there it was obvious that the publicity posters from past European the EAA’s past Championships, nicely framed, would be ideal as decoration.»

The only problem was that the EAA’s own Standing in the EAA’s new Lausanne Headquarters in late Janu- archives were incomplete and the oldest items dated back to just 1996, the year the ary this year, General Secretary Till Lufft was confronted with association got its first dedicated office in Darmstadt. Before that date there was a newly painted but empty walls and the thought that the office total void.

would be the venue for a formal opening party with at least 100 Lufft e-mailed all the Member Federations that had staged one or more editions of dignitaries and other guests less than 3 months later. the 18 European Championships, stretch- ing from Torino in 1934 (when the EAA was known as the European Commission BILL GLAD of the IAAF) up to Munich in 2002, asking them to see if a copy of a poster from the As the movers and deliverymen were shift- event had been saved. ing boxes and furniture in the high- ceilinged rooms of the building that once «The level of interest generated by the housed the Olympic Museum, an idea for email,» said Lufft, «was both surprising an interior decoration scheme began to and gratifying. Some federations began al- take shape. most scouring the countryside, contacting 1946 1954 1958

12 Newsletter of the EAA 2|04 UPDATE EVENTS

libraries, city authorities and individuals moving from room to room in the office mittee, provided the original logotype and that might have some connection with the just looking to see what was on the walls,» four different mini-posters for the 11th Championship.» he said. The continent-wide search turned Championships in , 1974. He also ini- up several other interesting items as well. tiated a search for the poster from the 1st «In just a few weeks we obtained copies, Championships in Torino, unearthing a either original or electronic files, from In , the federation contacted the framed reproduction of the programme eleven of the Championships to date,» he top selling tabloid Aftenposten, which ran covers from the 1934 event in the process. said. «To these we added a few, very strik- an article asking for any memorabilia relat- ing photographs from our events, includ- ed to the 3rd Championships in , Lufft said that many Member Federations ing a great shot of the Munich Olympic sta- 1946. From the response it was deter- were able to provide posters from other dium packed for the 2002 champi- mined that no publicity poster was pro- EAA events such as the European Indoor onships.» duced at the time but a poster-sized design Championships, the SPAR European Cross for a commemorative medal was discov- Country Championships and the SPAR Eu- With the help of Italiques Communica- ered and forwarded as an electronic file e- ropean Cup. tions, a design company located in the mail attachment. same building as the EAA, full sized repro- He said, «everything we get helps us build ductions of the posters were created from The Gymnastische Gesellschaft of Bern, our archive and makes our history a little the electronic files and the photographs Switzerland, organisers of the 5th Cham- more tangible. My personal wish is to see were printed in a similar scale. pionships, wrote Lufft to tell him that a a poster from all those outdoor champi- search for a copy of the poster from 1954 onships that produced one hanging on our All the posters and photos were then had already been initiated as they were walls here in Lausanne. The search will go framed courtesy of the staff of the Olympic planning a celebration of the 50th an- on.» Museum, which is now located in its own niversary of the event on 28 August this building in another part of Lausanne. year. Enclosed with their letter were exam- ples of the original publicity flier and the [email protected] According to Lufft, the reaction of the advanced booking leaflet. Bill Glad is the EAA Member Services and Cor- porate Director guests at the opening party was very posi- tive. «We had plenty of compliments on EAA TV Consultant Luciano Barra, the the posters and I saw a number of people General Secretary of the organising com- 1962 1971

UPDATE 2|04 Newsletter of the EAA 13 FACTS & FIGURES

Directory Changes EAA Member Federation HUN SCG Athletics Organisations ALB (page 33) (page 35) EACA (page 30) New coordinates: New President: EACA New e-mail address: Dózsa György Str. 1-3 Branko Jovanovic (page 38) [email protected] 1143 New Secretary: SMR Boris Mikuz GBR Tel: +36 1 251 07 09 (page 35) c/o Atletska Zveza Slovenije (page 32) Tel: +36 1 221 58 28 New tel/fax number: Vodnikova Cesta 155 New central office address, tel/fax: Tel: +36 1 468 38 08 +378 976295 1000 UK Athletics Fax: +36 1 471 41 50 New e-mail address: Athletics House remains the same [email protected] Tel: (386 1) 513 65 04 Central Boulevard Fax: (386 1) 513 65 05 Blythe Valley SUI [email protected] Solihull ITA (page 36) West Midlands B90 8AJ (page 33) New General Secretary: Great Britain Add e-mail: Hans Kappeler Tel. (44 870) 998 68 00 (cent. lline) [email protected] [email protected] Fax (44 870) 998 67 52 MKD (page 34) New tel/fax number: 1) +389 2 313 13 25 2) +389 2 316 63 06

European Champion Clubs Cup

MOSCOW/RUS 29/30 MAY 04 MARIBOR/SLO 29 MAY 04 GENT/BEL 29 MAY 04 Men (Group A) Men (Group B) Women (Group C) 1Luch RUS 125.5 1C.A. Montreuil 93 FRA 129 1 USC Mainz GER 100 2Dukla Praha CZE 114.5 2 AAC Holland NED 126 2Stadt Turnverein Bern SUI 91 3 Sporting Clube POR 104.0 3 AK Varadinska banka HUN 117 3 KAA Gent BEL 82 4Fiamme Gialle Rome ITA 94.0 4 AD Almont 114 4Groningen Atletiek NED 76 5 Panellinios A.C. GRE 92.0 5IF SPARTA, DEN 102 5 Thir Conaillh IRL 74 6 Puma Chapin Jerez ESP 79.0 6 Slavia UK SVK 99 Athletic Club 7 AK Crvena Zvezda SCG 69.0 7 ST Bern SUI 80 6 Borac Banja Luka BIH 63 Beograd 8Crusaders Athletic Club 67 7Cercle Athlétique LUX 32 8Maccabi Tel Aviv ISR 40.0 9G.S. Olympia 59 Dudelange

Women (Group A) Women (Group B) 1Luch Moscow RUS 133.0 1 AK Gorica 99 2Valencia C.A. Terra i Mar ESP 98.0 2. C.A. Montreuil 93 FRA 98 3 Panellinios A.C. Athens GRE 86.0 3IF SPARTA, Denmark DEN 81 4 Enka TUR 83.0 4 Sale Harriers Manchester GBR 63 5 USK Praha CZE 76.5 5AK Slavonijaito SLO 59 6 Sporting Clube Portugal POR 76.0 6 AC Nove Zamky 53 7 Fondiara-Sai Atletica ITA 73.0 7Maccabi Rishon Lezion ISR 49 8 AK Crvena Zvezda SCG 58.5 Beograd

Comparison of Rankings EAA Outdoor Meetings 2003 and European Cups 2004 (based on IAAF Scoring Tables of Athletics, 2003 edition by Bojidar Spiriev)

Event / Meeting Venue Date

1SPAR European Cup Bydgoszcz/POL 19/20.06.2004 83370 2Vardinoyiannia Rethymno/GRE 06.07.2003 82847 3 G.P. Ciudad de San Sebastian San Sebastian/ESP 10.08.2003 82731 Reebok Trophy 4 Zywiec Cup Poznan/POL 29.06.2003 82487 5 Spitzen Leichtathletik Luzern/SUI 25.06.2003 82476 6 European Cup 1st League Group A Plovdiv/BUL 19/20.06.2004 80862 7Venizelia /GRE 09.06.2003 80772 8 Kusocinski Memorial Warszawa/POL 15.06.2003 79924 9 European Cup 1st League Group B Istanbul/TUR 19/20.06.2004 79887 10 Meeting Citta di Padova Padova/ITA 06.07.2003 79357

14 Newsletter of the EAA 2|04 UPDATE FACTS & FIGURES

59th European Calendar Conference Tallinn (EST), 14-17 October 2004 SOKOS Hotel Viru

Draft Programme (as at 6 July 2004) IMPRESSUM Date Event Room Further information on: 59ecc.ekjl.ee European Athletic Association Thursday, 14 October www.european-athletics.org Association Européenne 16.00 – 18.30 Euro Meetings General Assembly Bolero 1 & 2 d'Athlétisme TBC EAA Executive Committee Meeting Forte Contacts: 20.00 Euro Meetings Dinner (by invitation) tbd by Euro Meetings President: Hansjörg Wirz SUI Estonian Athletic Association (EKJL) Friday, 15 October Vice Presidents: Valentin Erik Pallase Balakhnichev RUS, Agoston 09.00 – 17.00 EAA Calendar Conference Grande 1, 2 & 3 Phone: +372 603 1531 Schulek HUN 12.00 IAAF Lunch (by invitation) tbd by IAAF Fax. +372 603 1532 Treasurer: Karel Pilny CZE 15.00 – 17.00 Balkan Athletic Association Meeting Allegro E-mail: [email protected] General Secretary: Till Lufft 15.30 – 17.30 TBC - Small States Meeting Forte GER 19.00 – 20.00 EAA Welcome Cocktail for new Presidents / Bar Bogart LOC (Baltic Incentives & Conferences) General Secretaries of EAA Members Anne Maisvee Office: 20.00 LOC Dinner for all participants Venue tbd Phone: +372 6 108 780 Avenue Louis-Ruchonnet 18 CH-1003 Lausanne Saturday, 16 October Fax: +372 6 108 790 E-mail: [email protected] Switzerland 09.15 – 12.30 Workshop of EAA Federation Presidents / Grande 2 & 3 Phone +41 (0)21 313 43 50 General Secretaries Fax +41 (0)21 313 43 51 13.15 Press Conference (followed by Press Cocktail) Bolero 2 & Bar Bogart EAA [email protected] 13.00 – 15.00 Lunch Christiane Maillard www.european-athletics.org Phone: +41 21 313 43 50 15.00 – 18.00 IAAF Circuits Working Group Meeting Bolero 1 Fax: +41 21 313 43 51 15.00 – 18.00 Head Coaches’ Meeting Grande 2 & 3 «UPDATE» is published by the E-mail: [email protected] European Athletic Association 15.00 – 18.30 EAA Reflection Commission Meeting Bolero 2 20.00 EAA Dinner (by invitation) «House of the Co-ordination: Brotherhood» (tbc) Nicolas Russi Sunday, 17 October EAA Media and 09.00 – 13.00 TBC - EAA Athletes’ Commission Meeting Bolero 1 Internet Manager 09.00 – 13.00 EAA Reflection Commission Meeting Bolero 2 c/o mediasprint gmbh 09.30 – 13.30 Golden League Working Group Meeting Allegro Junkerbifangstrasse 9 CH-4800 Zofingen Phone +41 (0)62 752 46 76 Office Rooms Fax +41 (0)62 752 46 80 EAA Office 13 – 17 Oct Andante 1 & 2 [email protected] EAA Meeting Room 13 – 17 Oct Forte LOC Office 13 – 17 Oct Duetto IAAF Office (tbd) tbd Business Center Text, Photos: Janez Aljancic SLO, Bill Glad GBR, Ed Gordon USA, Andy Heading GBR, Alfons Juck SVK, Comparison Medal placings Grosseto 2004, Ivan Khodabakhsh GER, Martin Lannering SWE, Christiane 2003 and Sherbrooke 2003 Maillard SUI, Nicolas Russi SUI, Petr Stastny GER, Hansjörg Grosseto 2004 Percentage Percentage Percentage Wirz SUI WCH ‘03 WYCH ‘03 Area Gold Silver Bronce Total Design, Production: Africa 9 11 5 25 18,9 15,9 16,2 AMK Atelier für Marketing und Asia 3 7 9 19 14,4 6,5 17,1 Kommunikation Europe 18 18 16 52 39,4 50,7 40,2 Amstutzstrasse 14 NACAC 14 8 9 31 23,5 24,6 19,7 CH-6010 Kriens, Switzerland Oceania 0 0 3 3 2,3 0,7 4,3 Phone +41 (0)41 320 00 72 S-America 0 1 1 2 1,5 1,4 2,6 Fax +41 (0)41 320 00 79 [email protected] Total 44 45 43 132 100 100 100 Print: Multicolor Print AG CH-6340 Baar, Switzerland online corner

EAA EVENTS 2004 EAA EVENTS 2006 2004 SPAR European Cross Country European Championships Various Links Championships Göteborg / SWE (07 - 13 August) Heringsdorf / GER (12 December) www.goteborg2006.com Official Website www.eurocross2004.de www.athens2004.com IOC www.olympic.org EAA EVENTS 2005 IAAF www.iaaf.org/oly04/index.html European Indoor Championships NBC / ESP (04 - 06 March) www.nbcolympics.com www.madrid2005.org

UPDATE 2|04 Newsletter of the EAA 15 FINISH

Javelin King going for last Olympic attempt

«For me the Olympics did not change too much. Some are say- ing the games are now more a business enterprise, but I still have all feelings as a competitor. It is the biggest tradition and toughest competition!» These are words from a man who knows what he is saying. He is planning to compete at his fifth Olympic Games: Javelin legend Jan Zelezny from .

ALFONS JUCK Nagano Olympics, where I did not a wall. Fortunately in Ostrava I was able to competed of course and was able to pass 86 metres and that was a good sign. «I need to be more careful, because I´m watch. Mainly, the games of our winning Full stadium expected from me a win, but older and the body is no more as it was. I´m ice-hockey team.» Ivanov was simply better. The public was also more observed and watched by the excellent, so much support. The best in the others. One thing is sure, I do not care He made the same approach in olympic world. I said to them – whenever I will have about statistics and number of medals. year as in past years. He spent nearly four my last competition it will be in Ostrava.» These are just numbers. I want to do some- months in South African centre of Potchef- But nobody knows when it will be. Jan thing special for people who supported me stroom from January until April. «It went Zelezny is waiting for the right moment to so long and for myself. I compete for my- well I did everything what I wanted. Fortu- tell the world what will be his next step in self and for the people. Without spectators nately many czech athletes made the train- his life. We will know only after Olympics. and supporters it would not have any ing camp too, so I was not left alone. Of He won 114 from 150 competitions 1991- sence. Yes advantage with more experi- course there have been some problems, I 2004, 59 throws over 90 metres, his 100 ence and disadvantage because I´m older had a cold and was no table to train for best throws average 90.70. In 2004 before and the energy of younger age is simply some days. But in principle, it was as we olympics only two competitions, but he re- missing. There is of course a change con- planned. The feelings were so good that I mains confident: «I´m consulting with the cerning my popularity towards the public. changed my mind and competed in best doctors. One of them Pavel Kolar was But from my own point of view and my already early May. Initially I wanted to start also advicer to our former president Vaclav personal feelings I remained unchanged,» the season in Ostrava. I came to Qatar with Havel. They said keep your body as it is, do he says. As always in Seoul, , At- high expectations. But storm, sand and not put it in danger with competition. So I lanta and – Athens will be no dif- wind was against. Only on that day in Doha said yes, I have enough experience.» ferent. He will not see too much from oth- it was so. The day before and the day after er sports. «Apart of my competitions there very nice. All of us throwers were far away is not too much, because javelin is always from anything good. I did only 77 metres, [email protected] at the end of the games and before my something what did not happened for Alfons Juck (SVK) has a wide range of athletics activities, working as journalist, TV commentator, competition it would not be wise to spend many years. Of course I was disappointed, Athletes' Representative and Meeting too much time on watching other sports. but we had only four throws and for me as Organiser. So actually, my best memories are for more technical thrower the wind was like

16 Newsletter of the EAA 2|04 UPDATE