DOCSLIB.ORG

Havana Club: a Case Summary and an Analysis of Selected Legal Issues

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Havana Club: a Case Summary and an Analysis of Selected Legal Issues HAVANA CLUB: A CASE SUMMARY AND AN ANALYSIS OF SELECTED LEGAL ISSUES Stephen J. Kimmerling In 1996, Havana Club Holding, S.A, and Havana One might well ask how this happened and what its Club International, S.A. (“Plaintiffs”), two corpora- legal and commercial implications are. Unfortunate- tions jointly owned by Cubaexport1 and the French ly, the Havana Club dispute raises more questions firm Pernod Ricard, sued Galleon, S.A., Bacardi- than answers. Nevertheless, we can begin to find Martini USA, Inc., Gallo Wine Distributors, Inc., those answers by untangling the tight knot of facts G.W.D. Holdings, Inc., and Premier Wine and Spir- and law involved in the case. Understanding the dis- its (“Defendants”) in the U.S. District Court for the pute calls for a review of the Havana Club litigation Southern District claiming trademark infringement decisions. It also requires consideration of relevant for use of the famous Havana Club mark.2 U.S. and international laws. Only then will we be able to answer such questions as: This deceptively simple trademark claim blossomed into a two-year litigation yielding four district court • What legal issues did the district court actually decisions and prompting a flurry of alarmist — and resolve—and which remain open? often inaccurate — media reports. It has also led to a • Who owns the Havana Club trademark in the Havana Club lawsuit filed in Spain3 on behalf of the United States? José Arechabala family;4 a probable European Union • What questions under U.S. law still surround the challenge before the World Trade Organization over now-infamous § 211 that the court applied in its one of the U.S. laws applied in the district court;5 last decision? threats of a U.S.-Cuba trade war;6 and cries by Fidel • Does § 211 conflict with U.S. obligations to Castro threatening to produce Cuban Coca-Cola.7 World Trade Organization members? 1. Cubaexport’s official name is Empresa Cubana Exportadora de Alimentos y Productos Varios; see Havana Club Holding, S.A. and Havana Club Int’l, S.A. v. Galleon, S.A., Bacardi-Martini U.S.A., Inc., Gallo Wine Distribs., Inc., G.W.D. Holdings, Inc. and Premier Wine and Spirits, 1998 WL 150983, at *1 (S.D.N.Y. Mar. 31, 1998) [hereinafter Havana Club III]. 2. Havana Club Holding, S.A. and Havana Club Int’l, S.A. v. Galleon S.A., Bacardi-Martini USA, Inc., Gallo Wine Distribs., Inc., G.W.D. Holdings, Inc. and Premier Wine and Spirits, 961 F. Supp. 498 (S.D.N.Y. 1997) [hereinafter Havana Club I]. 3. Juan O. Tamayo, Cuban Rum War in Spanish Court, MIAMI HERALD, June 24, 1999, [hereinafter Tamayo, Cuban Rum War). 4. See Havana Club Holding, S.A. and Havana Club Int’l, S.A. v. Galleon S.A., Bacardi-Martini U.S.A., Inc., Gallo Wine Distribs., Inc., G.W.D. Holdings, Inc. and Premier Wine and Spirits, 1999 WL 219906, at *3 (S.D.N.Y. Apr. 14, 1999) [hereinafter Havana Club IV] (José Arechabala, S.A., a Cuban corporation, was “[t]he original producer of Cuban rum under the trademark ‘Havana Club.’”). 5. David I. Oyama, EU to Challenge U.S. over Dispute of Pernod, Bacardi, WALL ST. J., June 14, 1999, at A12 [hereinafter Oyama]. 6. Cuba Warns of Trade War in US Trademark Dispute, J. COM., May 25, 1999, at 3A [hereinafter Cuba Warns of Trade War]. 7. Juan O. Tamayo, Fidel Threat: We’ll Make Our Own Coke, MIAMI HERALD, May 11, 1999,[hereinafter Tamayo, Fidel Threat]. 120 Havana Club: A Case Summary and an Analysis of Selected Legal Issues • How might Cuba respond to the Havana Club formed Cuban company, Havana Rum & Liquors, case, and what are the implications for U.S. S.A., and 50% by Pernod; and (2) Havana Club In- trademark stability in Cuba? ternational (“HCI”), which has a 50-50 equity split between Havana Rum & Liquors and Pernod, both FACTUAL SUMMARY through direct holdings and through holdings in HC Until 1960, the Cuban corporation José Arechabala, Holding. Plaintiffs allege that all of the assets associ- S.A. (“JASA”) held the original Havana Club trade- ated with the Havana Club trademark were trans- mark, manufactured the rum in Cuba, and sold it in ferred as part of this reorganization by Cubaexport to Cuba and overseas.8 On or around January 1, 1960, Havana Rum & Liquors, which then transferred the Cuban government forcibly expropriated all of them to HC Holding. HC Holding then granted JASA’s assets and property without ever offering or HCI an exclusive license to sell Havana Club rum paying compensation.9 Judge Shira Scheindlin, who and to use the Havana Club trademark.12 decided the case for the U.S. District Court for the Southern District, laid out the following facts: Sometime in 1993, either prior to Pernod Ricard’s • From 1972 until some time in 1993,… (“Cu- entering into … [its agreement with Cubaexport] … baexport”), a Cuban state foreign trade enter- or soon thereafter, a legal advisor to the company, prise established by the Cuban Ministry of For- Emilio Cuatrecasas, met with members of the Are- eign Commerce, was the exclusive exporter of chabala family to discuss purchasing their waiver of Havana Club rum, primarily to the Soviet any claims to the Havana Club name that they may Union and Eastern Europe. 10 have had. Ultimately, no agreement was reached be- tween the Arechabalas and Pernod Ricard.13 • Under Section 44 of the Lanham Act, foreign entities are permitted to register trademarks in The Arechabalas subsequently attempted to reach an the United States. Pursuant to Section 44, the agreement with International Distillers & Vintners Havana Club mark was registered in the United Limited (“IDV”), an international distilled spirits States in 1976 by Cubaexport,… based on Cu- company, with respect to Havana Club rum, but baexport’s registration of the mark in Cuba. Cu- IDV advised the Arechabalas in or about March baexport continued to market Havana Club rum 1995 that it did not wish to enter into any such internationally from 1972 until 1993.11 agreement. The Arechabalas, however, found a will- In 1993, Cubaexport’s Havana Club rum business ing partner in Bacardi & Co., and following negotia- was reorganized to incorporate a foreign partner. Cu- tions beginning in or about 1995, the parties entered baexport reached an agreement with Pernod Richard, into a formal Share Purchase Agreement in April S.A. (“Pernod”), an international distributor of li- 1997. Pursuant to this agreement, Bacardi & Co. quor, to form two companies: (1) Havana Club purchased the Havana Club trademark, the related Holding (“HC Holding”), of which 50% equity and goodwill of the the [sic] business and any rum busi- board representation was to be held by a newly ness assets that still existed from the Arechabalas.14 8. Havana Club IV, supra note 4, at *3. 9. Id. at *3. 10. Id. (citations omitted). 11. Havana Club Holding, S.A. and Havana Club Int’l, S.A. v. Galleon S.A., Bacardi-Martini USA, Inc., Gallo Wine Distribs., Inc., G.W.D. Holdings, Inc. and Premier Wine and Spirits, 974 F. Supp. 302, 305 (S.D.N.Y. 1997) [hereinafter Havana Club II] (citations omitted). 12. Id. at 305-306 (citations omitted). 13. Havana Club IV, supra note 4, at *3 (citations omitted). 14. Id. 121 Cuba in Transition · ASCE 1999 On October 5, 1995, Plaintiffs applied to OFAC15 service mark, brand name, trade name or other busi- for a specific license authorizing the assignment of ness or commercial designation in connection with the Havana Club trademark, Registration No. the sale, distribution, advertising or promotion of 1,031,651, from Cubaexport to Havana Rum & Li- rum or rum products in the United States”18 and quors, S.A. to Havana Club Holdings, S.A. On No- claimed that Defendants’ use of the famous rum vember 13, 1995, OFAC issued License No. trademark violated Plaintiffs’ rights under the Lan- C-18147, which approved the assignment and au- ham Act.19 thorized all necessary transactions incident to the as- signment of the mark. However, on April 17, 1997, Defendants alleged that Havana Club Holding ob- OFAC issued a Notice of Revocation stating that “as tained rights to the Havana Club trademark in viola- a result of facts and circumstances that have come to tion of the Cuban Asset Control Regulations 20 the attention of this Office which were not included (“CACR”) and the Lanham Act. They claimed that in the application of October 5, 1995, License No. Havana Club Holding had no rights to the trade- C-18147… is hereby revoked retroactive to the date mark since they defrauded OFAC into “authorizing 21 of issuance.” OFAC did not further explain the the assignment of the ... mark.” grounds for the revocation but did state that any ac- While Plaintiffs’ motion for an injunction remained tion taken under the license is null and void as to pending, U.S. district court judge Shira Scheindlin 16 matters under its jurisdiction. wrote “only to consider the issue of whether this In 1995, Bacardi-Martini began to distribute rum in Court ha[d] the power to review OFAC’s issuance of the United States which was produced in the Baha- this license, and if so, whether this review might re- 22 mas under the authority of Galleon, Bacardi & Co.’s sult in invalidating the license.” Following a two- predeccessor-in-interest [sic], bearing the trademark and-a-half page discussion of the Cuban embargo Havana Club. This distribution consisted of sixteen (including a summary of arguments against it), Judge cases of rum shipped to four U.S.
Load more

Recommended publications
  • Pernod Ricard Takes Minority Stake in U.S. Based Sovereign Brands, Innovative Creators of Luc Belaire, Bumbu and Other Brands
    Press Release – 1st September 2021 Pernod Ricard takes minority stake in U.S. based Sovereign Brands, innovative creators of Luc Belaire, Bumbu and other brands Pernod Ricard is delighted to announce the signing of a minority stake investment in Sovereign Brands and its portfolio of fast-growing super premium wine and spirits brands. Sovereign Brands is a family company founded by brothers Brett and Brian Berish, who are among the industry’s most innovative and creative builders of beverage brands, with a proven history of brand creation. Since 2000, Sovereign Brands has built a unique portfolio of forward-thinking brands in their respective categories across the world and especially in the world’s leading market, the USA. Sovereign’s most emblematic successes include Luc Belaire, a French sparkling wine, and Bumbu, a range of rum products from the Caribbean. Brazilian gin McQueen and the Violet Fog and Villon, an exquisite French liqueur, are also part of Sovereign’s diverse portfolio. The two groups will continue to operate independently as the agreement does not provide for changes in Sovereign’s day-to-day operations, management, or distributor network. This investment is a first step of a long term partnership aimed at creating business opportunities between Sovereign Brands and Pernod Ricard in the future, such as exploring potential common industrial and commercial projects. “Sovereign Brands has demonstrated exceptional innovation and marketing skills. We are thrilled to partner with Brett and Brian Berish, two of the most innovative entrepreneurs of our industry” says Alexandre Ricard, CEO of Pernod Ricard. Brett Berish, CEO of Sovereign Brands, stated : “Pernod Ricard is at the forefront of our industry for a reason: they are simply the best.
    [Show full text]
  • Viscontis Signature Cocktails -Visconti’S Classics
    Viscontis Signature Cocktails -Visconti’s Classics- Visconti’s Old Fashioned - Booker’s small batch bourbon, simple syrup, dash Reagan bitters, lemon & orange slice, luxardo cherry, splash soda Old World Manhattan- Woodford Rye Whiskey, Antica sweet vermouth, regans orange bitters, garnished with a luxardo cherry Perfect Manhattan - Knob Creek bourbon, a splash of Antica sweet and Cinzano dry vermouth, orange bitters, served up with a luxardo cherry Basil Ginger Manhattan – Basil Hayden bourbon, Domaine de Canton ginger liqueur, Antica sweet vermouth, basil leaf garnish Vieux Carre`- High West Double Rye whiskey, Remey VSOP Cognac, Antica sweet vermouth, dash Benedictine, dash peychaud’s & angostura bitters, lemon twist Sazerac – High West Double Rye whiskey, dash simple syrup and bitters, served chilled in a rocks glass lined with St. Germain Absinthe, lemon twist garnish Classic Sidecar – Courvoisier cognac, Cointreau orange liqueur, fresh lemon juice, served up with a sugar rim and lemon twist -Italian Inspired- Visconti’s Negroni - Equal parts Hendricks gin, Antica sweet vermouth & Campari, served with orange twist Limoncello Martini – Capri Natura limoncello, Ketel One vodka, and fresh-squeezed lemon juice Palermo Cosmopolitan – Kettle One Oranje vodka, Patrón Citrónge, fresh squeeze lime and cranberry juice Visconti’s Sicilian Kiss - Maker’s Mark bourbon, amaretto and DeKuyper Peachtree peach schnapps served in a martini glass Italian Stallion - Maker’s Mark bourbon, Campari and Antica sweet vermouth Sicilian Screwdriver – Kettle
    [Show full text]
  • 53408-Legendary-Bacardi-Cocktails
    HELVETICA BOLD 14 PT SIZE HELVETICA BOLD 12 PT. SIZE Helvetica regulat 12 pt. size As tastes evolve and new trends take over, cocktails come and go. However, BACARDI® Legendary Cocktails have been enjoyed for more than 100 years ─ each with its own unique story. Read on to discover the rich history behind these treasured recipes and learn the true legacy of the famous BACARDI rum brand and its timeless connection to many of the world’s favorite cocktails including the Original BACARDI Cuba Libre, the Original BACARDI Daiquirí, the Authentic BACARDI Mojito, the BACARDI Piña Colada and El Presidente BACARDI. 1 HELVETICAORIGINAL BACARDI BOLD 14® CUBA PT SIZE LIBRE HELVETICAThough the Original BOLD 12BACARDI PT. SIZE Cuba Libre is one of the most popular cocktails in the Helveticaworld, it is regulatalso one 12 of pt. the size drinks least known by its proper name. More commonly called “BACARDI and Coke™,” the Cuba Libre was created during the Cuban liberation in 1900 and has a very significant story attached to its authentic title. The Spanish-American war ended on July 17, 1898 at the Battle of San Juan Hill, famously fought with the assistance of future United States President Theodore Roosevelt and his Rough Riders. Roosevelt and his men stayed on in Cuba to ensure that political life resumed peacefully in the new nation. Roosevelt’s commander, General Leonard Wood was appointed the Military Governor of Santiago de Cuba. Shortly after the war, with military intervention still in effect, two Americans opened The American Bar on Neptuno Street in Havana.
    [Show full text]
  • Fish Bowls Classic Cocktails
    Fish Bowls (Wednesday Night ½ Price) SOUR PATCH 32 RED SANGRIA 32 Smirnoff Raspberry Vodka, Bacardi Límon Rum, St. Germain Smirnoff Cherry Vodka, sour Elderflower Liqueur, sour mix, apple lemon-lime soda orange juice, house merlot OTTER POP 32 STRAWBERRY MARGARITA 32 Smirnoff Raspberry Vodka, Cazadores Blanco Tequila, Agave, DeKuyper Blue Curaçao, sweet Strawberry liqueur, sweet n sour, lime juice ‘n sour, and lemon-lime soda SHARK BITE 32 TROPICAL PARADISE 32 Cazadores Blanco Tequila, Bacardi Malibu Coconut Rum, Cîroc Peach O Rum, Bacardi 151 Rum, pineapple Vodka, pineapple juice, cranberry juice, orange juice, sweet ‘n sour PURPLE RAIN 32 JUNGLE JUICE 32 Ketel One Vodka, Peachtree Ketel One Vodka, Bacardi O Rum, Schnapps, Dekuyper Razzmatazz Bacardi Superior White Rum, Liqueur, sweet ‘n sour, pineapple pineapple juice, orange juice PEACH BLOSSOM 32 TOKYO MOJITO 32 Cîroc Peach Vodka, Hendrick’s Myers’s Platinum Rum, Gin, Bacardi Superior White fresh mint, agave, lime Rum, Cazadores Blanco Tequila, agave, peach puree Classic Cocktails SKINNY MARGARITA 11 MOSCOW MULE 11 Cazadores blanco, agave nectar, fresh lime juice Ketel One Vodka, lime juice, ginger beer JALAPENO MARGARITA 11 DARK ‘N STORMY 11 Cazadores Blanco, Triple sec, muddled fresh Dark Myers Rum, ginger beer jalapenos GINGERITA 13 TAI CHI 13 Don Julio Blanco Tequila, swee sour, lime juice, Malibu Rum, Captian Morgan Rum, Pineapple ginger liqueur juice,other tropical flavors, topped with Bacardi 151 BLOODY MARY 10 Kettle One Vodka, Shirasoni Bloody Mary Mix, ADIOS TEA 13 spicy, olive Malibu rum, Tanqueray, Cazadores Tequila, Ketal One, Blue Curacao, Grenadine MAI TAI 11 Barcardi Rum, Fresh lime juice, Orange curaçao, Orgeat syrup, Dark Myers Rum POMEGRANATE MOJITO 10 Don Q, Pomegranate, muddled fresh mints, lime juice .
    [Show full text]
  • Room Service Menu Pear Sour Raspberry Boulevardier
    ROOM SERVICE MENU PEAR SOUR RASPBERRY BOULEVARDIER IRISH HOSPITALITY КОКТЕЙЛИ COCKTAILS BERRY MULE RUBY GIN TONIC GIN FIZZ PEAR SOUR IRISH HOSPITALITY Jack Daniels Honey, фреш лимон, яйцо, груша, Jameson, кленовый сироп, яйцо, базилик, сахарный сироп фреш лимон Jack Daniels Honey, lemon fresh, egg, pear, sugar syrup Jameson, maple syrup, egg, basil, lemon fresh 100 ml / 126 uah 250 ml / 120 uah RASPBERRY BOULEVARDIER BERRY MULE Jack Daniels, Campari, Martini Rosso, Finlandia Black Currant, имбирный эль, Absolut, яйцо , малина имбирь, лайм Jack Daniels, Campari, Martini Rosso, egg, raspberry Finlandia Black Currant, ginger ale, Absolut, ginger, lime 100 ml / 124 uah 250 ml / 123 uah GIN FIZZ RUBY GIN TONIС Beefeater, ликер бузины, фреш лимон, Beefeater, сироп смородиновый, яйцо, огурец тоник, лайм Beefeater, elder liqueur, lemon fresh, egg, cucumber Beefeater, currant syrup, tonic, lime 250 ml / 117 uah 250 ml / 123 uah APEROL SPRITZ CURRANT VODKA SOUR Aperol, Prosecco, минеральная вода Finlandia Black Currant, фреш лимон, яйцо Aperol, Prosecco, sparkling water Finlandia Black Currant, lemon fresh, egg 300 ml / 105 uah 250 ml / 71 uah BUBBLE GUM MAI TAI Havana Club 3 Anos, Becherovka Lemond, малина, Havana Club 3 Anos, Havana Club 7 Anos, ликер сироп барбарис, лайм апельсин, сироп Амаретто, лайм Havana Club 3 Anos, Becherovka Lemond, raspberry, Havana Club 3 Anos, Havana Club 7 Anos, orangel liqueur, barberry syrup, lime Amaretto syrup, lime 380 ml / 82 uah 250 ml / 170 uah PINA COLADA LILLET HUGO Havana Club 3 Anos, Havana Club 7 Anos, ананас, Lillet Blanc, Prosecco, ликер бузины, мята сироп кокос, сахар тростник Lillet Blanc, Prosecco, raspberry, elder liqueur, mint Havana Club 3 Anos, Havana Club 7 Anos, pineapple, 350 ml / 156 uah Coconut syrup, cane sugar 250 ml / 154 uah APEROL SPRITZ BUBBLE GUM MAI TAI PINA COLADA LILLET HUGO CURRANT VODKA SOUR Odessa, Troitskaya Str., 34 Tel: +38 (067) 489 87 00 Fax: +38 (048) 789 22 92 Mail: [email protected] frapolli21.
    [Show full text]
  • The Beverage Company Liquor List
    The Beverage Company Liquor List Arrow Kirsch 750 Presidente Brandy 750 Stirrings Mojito Rimmer Raynal Vsop 750 Glenlivet French Oak 15 Yr Canadian Ltd 750 Everclear Grain Alcohol Crown Royal Special Reserve 75 Amaretto Di Amore Classico 750 Crown Royal Cask #16 750 Amarito Amaretto 750 Canadian Ltd 1.75 Fleishmanns Perferred 750 Canadian Club 750 G & W Five Star 750 Canadian Club 1.75 Guckenheimer 1.75 Seagrams Vo 1.75 G & W Five Star 1.75 Black Velvet Reserve 750 Imperial 750 Canadian Club 10 Yr Corbys Reserve 1.75 Crown Royal 1.75 Kessler 750 Crown Royal W/Glasses Seagrams 7 Crown 1.75 Canadian Club Pet 750 Corbys Reserve 750 Wisers Canadian Whisky 750 Fleishmanns Perferred 1.75 Black Velvet Reserve Pet 1.75 Kessler 1.75 Newport Canadian Xl Pet Kessler Pet 750 Crown Royal 1.75 W/Flask Kessler 375 Seagrams Vo 375 Seagrams 7 Crown 375 Seagrams 7 Crown 750 Imperial 1.75 Black Velvet 375 Arrow Apricot Brandy 750 Canadian Mist 1.75 Leroux Blackberry Brandy 1ltr Mcmasters Canadian Bols Blackberry Brandy 750 Canada House Pet 750 Arrow Blackberry Brandy 750 Windsor Canadian 1.75 Hartley Brandy 1.75 Crown Royal Special Res W/Glas Christian Brothers Frost White Crown Royal 50ml Christian Broyhers 375 Seagrams Vo 750 Silver Hawk Vsop Brandy Crown Royal 375 Christian Brothers 750 Canada House 750 E & J Vsop Brandy Canada House 375 Arrow Ginger Brandy 750 Canadian Hunter Pet Arrow Coffee Brandy 1.75 Crown Royal 750 Korbel Brandy 750 Pet Canadian Rich & Rare 1.75 E&J Brandy V S 750 Canadian Ric & Rare 750 E&J Brandy V S 1.75 Seagrams Vo Pet 750
    [Show full text]
  • Vermont 802Spirits Current Complete Price List September 2021 1 of 24
    Vermont 802Spirits Current Complete Price List September 2021 VT REG NH VT Sale Price Code Brand Size Price Price Price Save Proof Status per OZ Brandy Brandy Domestic 056308 Allen's Coffee Brandy 1.75L 19.99 15.99 17.99 2.00 70 High Volume 0.30 056306 Allen's Coffee Brandy 750ML 9.99 7.99 60 High Volume 0.39 056310 Allen's Cold Brew Coffee Brandy 750ML 14.99 60 New 0.59 052374 Coronet VSQ Brandy 375ML 4.99 80 High Volume 0.39 052584 E & J Superior Res. VSOP 1.75L 25.99 23.99 80 High Volume 0.44 052581 E & J Superior Res. VSOP 375ML 5.99 5.49 80 High Volume 0.47 052582 E & J Superior Res. VSOP 750ML 14.99 12.99 12.99 2.00 80 High Volume 0.51 052598 E & J VS Brandy 1.75L 24.99 21.99 22.99 2.00 80 High Volume 0.39 052596 E & J VS Brandy 750ML 12.99 11.99 80 High Volume 0.51 052563 E & J XO Brandy 750ML 16.99 15.99 80 High Volume 0.67 073864 E&J Spiced Brandy 750ML 9.99 60 New 0.39 053536 Laird's Applejack 750ML 17.99 15.99 80 High Volume 0.71 054916 Leroux Jezynowka Blackberry Brandy 750ML 11.99 8.99 70 Medium Volume 0.47 900488 Mad Apple Brandy 750ML 46.99 84 Medium Volume 1.85 054438 Mr. Boston Apricot Brandy 1.75L 17.99 13.99 70 High Volume 0.30 054436 Mr.
    [Show full text]
  • Case 1:19-Cv-23856-RNS Document 13 Entered on FLSD Docket 10/14/2019 Page 1 of 18
    Case 1:19-cv-23856-RNS Document 13 Entered on FLSD Docket 10/14/2019 Page 1 of 18 UNITED STATES DISTICT COURT SOUTHERN DISTRICT OF FLORIDA MIAMI-DIVISION URI MARRACHE, individually and on ) behalf of all others similarly situated, ) CASE NO. 2019-023856-RNS ) Plaintiff, ) CLASS REPRESENTATION ) v. ) ) BACARDI U.S.A., INC., a Delaware corporation ) d/b/a THE BOMBAY SPIRITS COMPANY ) U.S.A.; and WINN-DIXIE SUPERMARKETS, ) INC. d/b/a WINN DIXIE LIQUORS, ) ) Defendants. ) __________________________________________) AMENDED CLASS ACTION COMPLAINT Plaintiff, URI MARRACHE, (“Plaintiff”), individually and on behalf of all persons similarly situated, brings this action against the Defendant, BACARDI U.S.A., INC., a Delaware corporation d/b/a THE BOMBAY SPIRITS COMPANY U.S.A. (“BACARDI”) and WINN- DIXIE SUPERMARKETS, INC. d/b/a WINN DIXIE LIQUORS (the “WINN-DIXIE”) (collectively the “Defendants”), and alleges: 1. This action is brought by the Plaintiff pursuant to Fla. R. Civ. P. 1.220, a citizen of the State of Florida, on behalf of all citizens of the State of Florida (the “Proposed Class Members”) who are consumers of Bombay Sapphire® Gin (the “Adulterated Liquor”) in the State of Florida. 2. Subject matter jurisdiction is vested in this Miami-Dade Circuit Court in that the matter is civil and the amount in controversy is greater than $15,000.00, within the jurisdictional limits of this Court. Case 1:19-cv-23856-RNS Document 13 Entered on FLSD Docket 10/14/2019 Page 2 of 18 Marrache v. Bacardi, and all others AMENDED CLASS ACTION COMPLAINT Page 2 of 18 3.
    [Show full text]
  • Bacardi Final
    Brian Lester Kathryn Peters Tamas Szalay Noah Tanabe Bacardi and Cuban Rum Memo to Seamus McBride, CEO The following report examines the current state of the rum market in America, particularly with regard to the trade embargo with Cuba, and outlines the strategy Bacardi should adopt. Much of the alcohol market is driven by fads and perception. Bacardi should push to have rum perceived as a premium spirit and make sure that Bacardi is established as the best in the market. This will be accomplished by promoting Bacardi rum as a premium spirit and highlighting its Cuban origins. This posturing, coupled with an aggressive advertising campaign to convince the public that Cuban rum is the “Lost Treasure” of rum, will put Bacardi rum at the forefront of the spirits market. Proposal: • A strategy to dramatically increase rum sales • Liquor market is primary fad-driven, current trends favor vodka • Bacardi brand must be positioned to take advantage of a rum fad • Cuba has very strong association with rum • Delicate nature of trade with Cuba has significant impact on the US rum market • A change in the embargo could greatly boost rum popularity • Premium brands and quality drinks are often driving forces in market • By establishing itself as a quality rum producer, Bacardi can expand its market share now, and be ready to capitalize on rum fad • Acquisition of the Havana Club label is useful in this regard, as most other premium rums are already tied to other locations (e.g. Barbados) History • Bacardi corporation started in early 1900s, in Cuba
    [Show full text]
  • Brands, Corporations
    Havana Club Bombay Saphire gin Dewar's Scottish Martini Sauza tequila Jacob's Creek Australia Mumm champagne Foster's Miller Castle rum whiskey (only for American market) Courvoisier konjak The Glenlivet 25 year old whiskey Liquor Beer Pilsner Urquell Grey Goose Wine Wine Owning Australia's biggest beer brand vodka (France) And Ready-To-Drinks (RTDs) Representing 60 countries Chives Regal 18 year old Beefeater gin Jim Beam bourbon whiskey Bacardi Foster's Group Bavaria Biggest alcohol company in the world not in the Victoria, Australia Stock market Absolut vodka Martell XO konjak Wine, beer, licquor, alcohol-free beverages Represented in 100 markets with together 200 brands Liquor World's 4th biggest liquor producer Havana club rum SABMiller Liquor 2002 South African Breweries bought American Wine World's 2nd biggest World's 4th biggest wine producer Miller Brewing Company Beam Global Spirits & Wine Wyborowa vodka 2008 takeover Vin&Sprit London Integrated in corporation Fortune Brands Johannesburg Deerfield, Illinois, USA Tanqueray gin Milwaukee, Wisconsin 80 brands in 160 countries Jameson whiskey Pernod Ricard Close cooperation with Molson Coors in USA Malibu Paris owning more than 200 brands Cuervo tequila '75 when two wine producers merged Baileys liquor Ballentine's 21 year old 2005 takeover of Allied Domecq whiskey Kahlua cofee liquor Multinational corporation that still tries to Johnny Walker Whiskey appear as family business Liquor Diageo is world leader in terms of "premium spirits" Möet Hennessey with 9 of the world's 20 biggest liquor brands Harbin Brewery Group Ltd. China's 4th biggest brewery corporation Grupo Modelo Mexico's biggest brewery corporation THE Captain Morgan rum Diageo Brahma GLOBAL London ALCOHOL INDUSTRY '97 when Grand Metropolitan and Guinness merged Smirnof vodka Anheuser-Busch InBev "global priority brands" 2004 Belgian Interbrew and Brazilian Ambev form InBev Beer (Guinness) Ca.
    [Show full text]
  • EAST Lobby Lounge Menu (PDF)
    |APERITIF| "STYLISH DRINKS AND INFINITE " "VIEWS OVER THE INDIAN OCEAN " Stylish drinks, infinite views and artistic spirits await you in East’s relaxed sanctuary. Gaze across shimmering pools from the comfort of our large terrace, as the horizon melts into the Indian Ocean. Relax in our lobby, a living space that celebrates contemporary Balinese art . Sip something new under the sun, or contemplate the rising moon’s mesmerizing dance upon the waves. This is East. |APERITIF| MARTINIS IDR 165 Dry martini Beefeater gin or Absolut vodka, Martini dry. Dirty martini Absolut vodka, Martini dry, and olive brine Apple-tini Smirnoff green apple, sour apple and, sliced apples. Citron-tini Absolut vodka, Cointreau, and lemon juice Lychee-tini Absolut vodka, lychee liqueur and Grenadine. Coffee-tini Absolut vodka, espresso, and coffee liqueur |BREWERY| LOCAL Bali Hai IDR 75 Bintang IDR 75 Bintang Radler IDR 75 CRAFT Stark Pilsner IDR 95 Stark Wheat IDR 95 Stark Lychee IDR 95 Stark Mango IDR 95 IMPORTED Carlsberg IDR 85 Heineken IDR 85 San Miguel IDR 85 Corona IDR 95 Sapporo IDR 95 |COCKTAIL| SIGNATURES IDR 165 Sacred Mangosteen Vodka, triple sec, sweet sour mix, mangosteen, and mint leaf Conrad Temptation Havana Club rum, pineapple liqueur , banana liqueur, pineapple juice, and fresh lemon juice. Balinese Beauty Olmeca Tequila, soursop juice, orange juice, lemon juice, grenadine Strawberry Hill Beefeater, fresh strawberry, lemon juice, top with soda Metamorphose Jim Beam, cranberry juice, lime juice, Angostura bitter top with ginger ale Cinnamon Wonder
    [Show full text]
  • Pernod Ricard Collaborates with Lafayette Imports to Strengthen Brand-Building Capabilities
    Press release – 17th March 2021 Pernod Ricard Collaborates with Lafayette Imports to Strengthen Brand-building capabilities Pernod Ricard announces a collaboration with Lafayette Imports, a new company founded by Biggar & Leith partners Elwyn Gladstone and Mark Teasdale. The new venture will bring unique brand- building capabilities to certain super-premium brands in the Group’s portfolio. Lafayette Imports will take on Pernod Ricard’s Plymouth Gin, Powers Irish Whiskey and a range of craft Irish Whiskey brands including Knappogue Castle Single Malts and Clontarf. These brands will be combined with Biggar & Leith’s spirits portfolio of Spytail Rum, Hotel Starlino Vermouth, Stambecco Amaro, The Gladstone Axe Malt Scotch, Shanky’s Whip and The Butterfly Cannon Tequila to create a dynamic portfolio of noteworthy imports in fast growing and dynamic categories. Alexandre Ricard, Chairman and CEO of Pernod Ricard, said: “Plymouth, Powers, Knappogue Castle and Clontarf have strong potential in growing categories. As we strive to constantly strengthen our brand-building, this dedicated and fit for purpose approach allows these brands to have renewed development and to meet new consumers. The Gin Hub and Irish Distillers global brand companies will work closely with Lafayette Imports to support this innovative approach.” For Lafayette Imports, Mark Teasdale commented: “The Spirits market is driven by innovation and premium high-quality brands with provenance and heritage. We are excited to be bringing our expertise, track-record and know-how to an entirely new company which will house a noteworthy portfolio of brands in exciting categories with huge growth potential.” About Pernod Ricard Pernod Ricard is the world’s No 2 in wines and spirits with consolidated sales of €8,448 million in FY20.
    [Show full text]