Just the Ticket No End in Sight for Redemption’S Rise

THE OPERATORS’ NUMBER ONE CHOICE THE SPECIALIST GAMES AND GAMING BUSINESS MAGAZINE JULY 2013 Vol19 Issue11 Just the ticket No end in sight for redemption’s rise Special Issue OFFICIAL INTERNATIONAL PUBLICATION Payment solutions #*/(0t4065)".&3*$"t/&8130%6$54 Contents Editor’s Letter Simon Liddle - Editor JULY 2013 Full circle 07 30 FEW market segments inspire quite as Breaking news: Show calendar: much enthusiasm among members of the Ashdown takes on new LAI role, Amaya in $25m SALEX 2013, Brazil. pay-to-play amusement industry as loƩ ery move and Australian &E operator seƩ les redempƟ on͘ Yuite simply͕ it is one of its trademark dispute. 34 COVER STORY greatest success stories͘ Just the ticket: Speaking with both manufacturers and 09 Eǆploring the ever-eǆpanding world operators in preparaƟ on for InterGame’s annual In numbers: of redempƟ on. RedempƟ on Report for this month͛s issue Timeone͛s Į rst-quarter results. (p.34), one of the most striking points made by 48 many was that while redempƟ on has grown to 10 Lucky for some? arguably take the lion͛s share of the game Ň oor, Business news: Is land-based bingo sƟ ll a viable business͍ video, by contrast, has declined signiĮ cantly. Gauselmann and IKA sign at deal, Adrenaline thy video has suī ered is a compleǆ issue and acquires Sarbakan and ell-&ruit celebrates 50th 52 does not, it seems, have a great deal to do with anniversary. Latin beat: redempƟ on itself. The laƩ er has Į lled the gap onsidering the importance of the South created by the shrinking video market. Now, 16 American market. that isn͛t to say that there aren͛t terriĮ c video Middle East News: products out there – new, immersive gaming Landmark set to launch new &Es, <idania 57 eǆperiences are being driven by today͛s video <uwait opens and torlds of Adventure park Special report: Gauselmann developers – but in many locaƟ ons, it isn͛t what under way. SupporƟ ng the U< market. it once was. Much of the blame for the reduced interest 18 69 COVER STORY in video has been laid squarely at the door of International round-up: Special: Payment solutions the home console market. As one operator News from around the globe. The latest trends and put it, arcades were once selling soŌ ware equipment in the cash one piece (or coin) at a Ɵ me. ,ome consoles 20 handling sector. changed everything, selling the whole game Show news: to consumers in one go. /nteresƟ ngly, the Deal 2014 dates announced. 110 home console market is geƫ ng a taste of its New own medicine with the eǆplosion in interest 26 products: of mobile and tablet-based games. Even more striking is that, while a handful of these have Show report: Park Avenue In development Open Day or ready made the transiƟ on to the home market, apps are frequently migraƟ ng to the coin-op sector, InterGame reviews this year͛s Kpen Day. for market. where their tradiƟ onal forms of game play are perhaps more at home. 28 thich brings us back to redempƟ on again, Exposure exposé: which is seeing a raŌ of video-based, ,eard on the grapevine. app-inspired games being introduced. /t͛s funny how things turn out. Visit us online at INTERNATIONAL Middle East CONTRIBUTORS Tani ,anna www.intergameonline.com Australia New Zealand iNTERGAME LTD - Now on Malcolm Steinberg Gary Walker Facebook, Twitter and YouTube India South-east Asia Wramod <rishna Leonora Rivera US Indonesia Bonnie Theard Rachmat SuƟ ono over image courtesy of UNIS www.intergameonline.com iNTERGAME JULY 2013 03 AMUSEMENTSHOWHOOWWNW NEWSNE EWNEWSWSS TAsian amusement sector T‘Asia show ‘needs stability’ ‘fast growing’ THE Asian AƩ racƟ ons Expo, held last month in ASIA is a “fast developing” Singapore, would beneĮ t amusement market, from staying in one claimed Andrea Bisi, locaƟ on each year, it has sales director at Embed been claimed͘ InternaƟ onal͘ Steven Tan of UNIS Embed was on hand told InterGame that to promote its systems although important, the technologies at the IAAPA-organised event has Asia AƩ racƟ ons Eǆpo in “lost some momentum” Singapore in June and Bisi when compared with the Steven Tan (leŌ ) and Simon >au suggested that the show Embed’s Andrea Bisi (right) local shows in China. had improved upon the and Pravin Bhagwat “The primary diī erence of this show compared with other internaƟ onal previous year when it was held in Hong Kong. There were a high number of shows is that it is hosted in diī erent countries,” he said. “Last year Hong eǆhibitors and the company enũoyed good meeƟ ngs with important clients Kong was successful and it was fairly busy this year in Singapore, both and contacts, he said. decent locaƟ ons to hold the show, and Beiũing in 201ϰ sounds promising “There is no doubt that Asia is fast developing in the amusement market, also. I understand why IAAPA moves the show around but stability of with parks and FECs under development,” Bisi told InterGame. “I feel locaƟ on would be more conducive I feel, as some years, such as when countries like Malaysia, Indonesia and India were well represented with a hosted in Thailand, it was not well aƩ ended.” good number of proũects.” UNIS showcased its current bestsellers at the show, which took place Arguably the market with the biggest potenƟ al, China, is hampered by at the Marina Bay Sands hotel. Alongside these was a new product called confusion over its laws and regulaƟ ons governing the sector. This is “limiƟ ng Jumping Fun, presently only on release in China and south-east Asia. the opƟ ons for operators,” said Bisi. RestricƟ ons on gaming and gambling in “te have been selling to Asia, primarily south-east Asia, for a long Ɵ me,” the region could potenƟ ally beneĮ t the FEC industry, however. conƟ nued Tan. “Kur distribuƟ on is well established there. The Philippines, “All in all, for me was a good and interesƟ ng show,” he concluded. Indonesia and Malaysia are core markets for UNIS Games and there are some noƟ ceably growing markets, such as sietnam, as well.” The company is planning to eǆhibit at the eǆpo when it moves to the China NaƟ onal ConvenƟ on Center in Beiũing neǆt year on June 1ϴ-20 and Tan TSacoa eyes potential in Asia is conĮ dent that the show will once again aƩ ract signiĮ cant visitors. “I believe IAAPA Asia will do well in Beiũing and that the number of visitors SACOA’S SebasƟ an SebasƟ an Mochkovsky to the show will increase in further years.” Mochkovsky reported In May, UNIS’ equipment was on show at the Chuck E. Cheese’s franchise idenƟ fying “huge conference in the US. The event saw all the franchise owners meet to potenƟ al” in the Asian eǆchange ideas and view the latest equipment from a host of suppliers. market while at the UNIS said it was proud to be one of the company’s game machine suppliers. Asia AƩ racƟ ons Expo in Singapore last month͘ Sacoa presented its Color Shot HD readers at the event, along with TQubica growing despite its online party booking and online sales modules, space restrictions and the rest of its soŌ ware porƞ olio. Mochkovsky praised the organisaƟ on of the show and noted that visitors from Australia, India, Malaysia and THE combinaƟ on of Singapore were aƩ endance. bowling and other family “The porƟ on of the market we focus on was not massive at this show, but entertainment centre we had some very good leads visit the booth with huge potenƟ al opƟ ons in aƩ racƟ ons is becoming the near future,” he said. “more and more The company’s HD readers “were the hit again,” he said, adding that the common” throughout maũor operators the company met with focused on its high-end opƟ ons, Asia, QubicaAMF’s Gian which suggests that the market oī ers “beƩ er potenƟ al” in terms of Avraam told InterGame͘ spending than some other regions in the world. “The countries in that part of the world are leading that change – Galvin Wong of ABS Bowling introducing bowling as INTERCARD’S Alberto part of mulƟ -aƩ racƟ on locaƟ ons,” he said. Borrero described the QubicaAMF eǆhibited at the Asia AƩ racƟ ons Eǆpo in Singapore last Asia AƩ racƟ ons Expo month, presenƟ ng a number of its latest innovaƟ ons. in Singapore as “very Although it is a strong market for the company, the current obstacle to posiƟ ve͘” He reported growth in the region is the relaƟ vely small siǌe of locaƟ ons there, Avraam that there were plenty said. “te partner with Timeone in the region but we can only Į t bowling of potenƟ al buyers into a few of their 200-plus locaƟ ons,” he said. “However, there are a in aƩ endance͘ number of new FECs opening and bowling is very much part of those.” “It was a well Singapore, Malaysia, Indonesia, Hong Kong, Macau and the Philippines organised show, a nice are all important markets for Qubica. In Thailand, however, bowling is being venue and deĮ nitely the pulled out of locaƟ ons, although India – which conƟ nues to eǆplore the FEC place to be at,” he said. concept – is introducing bowling into its centres there. Kverall, Avraam said, Asia is a growing market for the company. 22 JULY 2013 iNTERGAME www.intergameonline.com FEATURE Just the ticket Simon Liddle explores the ever-expanding world of redemption HE top earning machines in family entertainment This sense of providing entertainment to the broadest possible audience centres and game rooms are typically Ɵ cŬet redempƟ on is key to the success of redempƟ on and the way the games are typically now and priǌe merchandisers͘ dhe laƩ er is presently the the main revenue generators in family entertainment centres and arcades.

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