8. Recreation and Entertainment 8
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8. Recreation and Entertainment 8. Recreation and Entertainment echnology—from radio and record players to television and digital video disc (DVD) players—has a long history of opening up new ways to entertain ourselves. But the infor- Tmation technology (IT) revolution is enabling endless possibilities to improve, expand, and enhance our recreational and entertainment experiences. Indeed, as discussed below, IT is redefining consumers’ relationships with traditional media and pointing the way to a more entertaining future by improving the quality of entertainment, offer- ing more choices in entertainment, allowing more control of the media experience, and enabling consumers to participate in creating media. 55 Digital Quality of Life Improving the Quality satellite, and telephone companies in the increas- of Entertainment ingly competitive video marketplace have made the availability of HD video a key battleground in their Technology has long been bringing about improve- bid for new subscribers. For that reason, they have all ments in the quality of entertainment, whether via invested heavily in upgrading their networks’ digital the development of clearer sounding FM radio, more capacity in order to handle more HD channels and vivid color TVs, or better sounding LP records. But greater amounts of on-demand HD content. Today digital technology has taken the quality of entertain- many networks deliver dozens of HD channels and ment to a whole new level because it can produce hundreds of hours of on-demand HD content. To- images and sounds that analog technology could morrow that growth should only continue as more never match. HD content gets produced, TV providers expand Digital technology works by breaking up pictures their capacity for offering HD, and more consumers or sounds into discrete bits (1s and 0s) and reassem- buy new HDTV sets.2 bling them for playback. Dramatic advances in pro- The expansion of faster broadband networks is cessing power, storage, displays, and transmission also making it easier to download HD video from mean that the number of bits keeps growing, thus the Internet—one reason why HD video is begin- improving quality. It is easy to remember watching ning to appear more regularly on the Internet. In movies on videocassette recorders (VCRs) and see- the United States, all four major TV networks now ing the distortion on the screen as the videotape lost offer free full-length episodes of first-run TV shows its integrity or listening to the hiss of vinyl records online and on-demand, delivering full-screen video that had been played one time too many. that, if not HD quality, is at least DVD quality—a Digital technology provides the same high-qual- big rung up the evolutionary ladder from the coast- ity sound or image time after time with no degra- er-sized window of a typical YouTube video. dation in quality—one reason that DVD technol- True HD video is also beginning to be available ogy, which introduced high-quality digital video to for download on the Internet through legal online the mass market, gained such rapid and widespread movie purveyors like CinemaNow or BitTorrent. adoption. DVDs look so much better than video Streaming HD with instant-on-demand playback home system (VHS) tapes, and the quality of DVDs is also beginning to appear, as evidenced by The- does not degrade over time with multiple playbacks. HDWeb.com—a high-profile initiative powered Similarly, music compact discs (CDs) sound perfect by leading content delivery network Akamai that every time they are played. demonstrated HD video streaming is possible. The Now high-definition (HD) video and audio has proof-of-concept initiative was sponsored by Verizon made possible sounds and pictures that are sharper FiOS (Fiber Optic Service). Consumers need a rela- and clearer than ever. As prices of high-definition tively high-speed Internet connection, a minimum Digital technology has taken the quality of entertainment to a whole new level because it can produce images and sounds that analog technology could never match. TVs (HDTVs) have decreased, sales of HDTVs have of a steady 7.5 Mbps connection, to watch a single been growing.1 And the format of the new Blu-ray HD video stream. (made with a blue laser) disc—which is the same size As amazing as HD video is, though, it is only the as a DVD but allows far greater storage—enables beginning. Quad HD, a video standard with four consumers to watch movies in HD on video discs. times the resolution of HD, is already being devel- But the future of high-quality video delivery is oped for use in movie theaters as a way to attract not limited to physical media such as DVDs. Cable, moviegoers back to the theater by delivering an ex- 56 8. Recreation and Entertainment perience that can not yet be replicated in a home theater. In addition, Japan has recently ratified the Box 8-1: The Networked Living Room Ultra HD standard, which has 16 times the resolu- tion of HD, as their national goal for what they want The networked living room is an important technologi- to be broadcasting in by 2012. cal revolution for entertainment that is just now cresting And out on the horizon is the tantalizing possi- over the horizon. As recently as a couple years ago, liv- bility of three-dimensional TV without those funny ing rooms were hardly ever networked. People watched glasses—think hologram, like Princess Leia in Star TV on their TV, listened to music on the stereo, and ac- Wars when R2D2 shows her saying, “Help me Obi- cessed the Internet on their computer. Won Kenobi”—a technology that is currently work- Today all of these devices are coming together. Thus, ing in the labs but is still a few years off from being for example, digital video recorders (DVRs) can download commercially available for consumers. The future of video from the Internet and show it on a TV. Likewise, gam- interactive video displays also comes straight out of ing consoles like the Xbox 360 let consumers purchase or the movies. Technologies like IO2Technology’s He- rent TV shows and movies and download them right into liodisplay project images into mid-air, viewable from their living room. Indeed, high-speed broadband, the wide- multiple angles, using standard inputs like DVD spread availability of content, and a networked living room video, and requiring no special hardware or software have led some to eschew traditional TV service altogether to view the images. The more advanced interactive to rely solely on Internet video. video systems can even register hand movements What could take all this even further is the upcoming and translate them into actions. Such technology is potential of TVs that can connect directly to the Internet truly science fiction brought to life, fundamentally without the need for a separate box. The first versions of expanding our relationship with information. Soon, these networked TVs are already on the market, though fully realized three-dimensional TV will be possible they tend to only allow access to “walled gardens” of in the home. content. In addition, networked Blu-ray players will en- The quality of the touchscreens found in many able users to play trailers for upcoming movies, down- digital devices is also improving. Microsoft Surface, load additional foreign language tracks not included in for example, is a 30-inch tablelike display that not the original release, and even participate in interactive only registers touch and gestures in order to navigate gaming. Internet-enabled consumer electronics, such as menus but also senses what devices are placed on music players that can play Internet radio stations, will it. On an even bigger scale, touchscreens the size of allow Internet applications to break free from the desk- walls have been demonstrated at tradeshows promis- top and become more integrated into our lives. As more ing a future where ads are interactive, allowing peo- Internet-enabled technologies such as music players be- ple to touch them to learn more. TV channels like come available, people will be able to rely on networked CNN have replaced green screens with touchscreens experiences for entertainment even if they do not have a as a way for hosts to interact with and display infor- computer. mation during shows. The trend to higher quality is evident in digital improving in quality, as well. The first digital movie cameras, too. The quality of pictures from the origi- cameras were competing with the decidedly inferior nal digital cameras was good but usually not as good technology of VHS rather than film. Now consum- as the pictures from high-quality cameras that relied er-priced digital movie cameras have HD capabili- on chemical film processing. Over time, however, the ties, offering a quality of picture that rivals film and resolution (pixel quality) afforded by digital cameras leaves VHS far behind in the dust. has grown significantly. The cameras built into cell Although the impact of digital technology on the phones today feature the same 1- to 3-megapixel res- quality of video may be more readily apparent, digi- olution found in consumer cameras a few years ago. tal audio is also improving in quality. A string of new In addition, many sub-$200 digital cameras today audio formats like Super Audio CD and DVD-Audio can take pictures with 6- to 8-megapixel resolution, have entered the market with the goal of dethroning roughly equating to film. Digital movie cameras are audio CDs by offering additional features like high- 57 Digital Quality of Life er quality content. Currently, however, CDs remain market today have reached the point where the qual- the most popular medium for audio.