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Sixth Framework Programme DELIVERABLE SUBMISSION SHEET To: Susan Fraser (Project Officer) EUROPEAN COMMISSION Directorate-General Information Society and Media EUFO 1165A L-2920 Luxembourg From: Project acronym: PHEME Project number: 611233 Project manager: Kalina Bontcheva Project coordinator The University of Sheffield (USFD) The following deliverable: Deliverable title: Market Watch – Final Version Deliverable number: D9.5.2 Deliverable date: 30 June 2016 Partners responsible: ATOS Spain SA Status: Public Restricted Confidential is now complete. It is available for your inspection. Relevant descriptive documents are attached. The deliverable is: a document a Website (URL: ...........................) software (...........................) an event other (...........................) Sent to Project Officer: Sent to functional mail box: On date: [email protected] [email protected] 30 June 2016 D9.5.2 / Market Watch FP7-ICT Strategic Targeted Research Project PHEME (No. 611233) Computing Veracity Across Media, Languages, and Social Networks D9.5.2 Market Watch – Final Version Tomás Pariente Lobo (ATOS) Belén Gallego (ATOS) Abstract FP7-ICT Strategic Targeted Research Project Pheme (No. 611233) Deliverable D9.5.2 (WP 9) This document provides the final version of the Market Watch Analysis, which aims to detect possible business opportunities for the PHEME project results, explores the current targeted market and identifies potential competitors as well as synergies that can be converted into real business cases. The present analysis takes as a starting point the Initial Market Watch deliverable D9.5.1, expanding substantially on the information presented there and outlining the methodological aspects related to the information gathering. The deliverable identifies the potential targeted markets for PHEME, by exploring the competition, existing projects and looking at predictions from market analysts, as a necessary steps in the way to the definition of the business plans for the project. Keyword list: dissemination, exploitation, PHEME project results Nature: Report Dissemination: CO Contractual date of delivery: 30/06/2016 Actual date of delivery: 30/06/2016 Reviewed By: Kalina Bontcheva, Geraldine Wong Sak Hoi Web links: 1 D9.5.2 / Market Watch CHANGES Version Date Author Changes 0.1 01.04.2016 Tomás ToC, responsibilities and initial content Pariente 0.2 31.05.2016 Belén First Draft Gallego, Tomás Pariente 0.3 09.06.2016 Tomás Final draft for internal review Pariente 1.0 28.06.2016 Tomás Final version including update after internal Pariente review 2 D9.5.2 / Market Watch PHEME Consortium This document is part of the PHEME research project (No. 611233), partially funded by the FP7-ICT Programme. University of Sheffield Universitaet des Saarlandes Department of Computer Science Language Technology Lab Regent Court, 211 Portobello St. Campus Sheffield S1 4DP, UK D-66041 Saarbrücken Tel: +44 114 222 1930 Germany Fax: +44 114 222 1810 Contact person: Thierry Declerck Contact person: Kalina Bontcheva E-mail: [email protected] E-mail: [email protected] MODUL University Vienna GMBH Ontotext AD Am Kahlenberg 1 Polygraphia Office Center fl.4, 1190 Wien 47A Tsarigradsko Shosse, Austria Sofia 1504, Bulgaria Contact person: Arno Scharl Contact person: Georgi Georgiev E-mail: [email protected] E-mail: [email protected] ATOS Spain SA King’s College London Calle de Albarracin 25 Strand 28037 Madrid WC2R 2LS London Spain United Kingdom Contact person: Tomás Pariente Lobo Contact person: Robert Stewart E-mail: [email protected] E-mail: [email protected] iHub Ltd. SWI swissinfo.ch NGONG, Road Bishop Magua Building Giacomettistrasse 3 4th floor 3000 Bern 00200 Nairobi Switzerland Kenya Contact person: Peter Schibli Contact person: Rob Baker E-mail: [email protected] E-mail: [email protected] The University of Warwick Kirby Corner Road University House CV4 8UW Coventry United Kingdom Contact person: Rob Procter E-mail: [email protected] 3 D9.5.2 / Market Watch Executive Summary This document provides the final version of the Market Watch Analysis, which aims to detect possible business opportunities for the PHEME project results, explores the current targeted market and identifies potential competitors as well as synergies that can be converted into real business cases. The present analysis takes as a starting point the Initial Market Watch deliverable D9.5.1. (2015), expanding substantially on the information presented there and outlining the methodological aspects related to information gathering. The deliverable identifies the potential targeted markets for PHEME, by exploring the competition, existing projects and looking at predictions of market analysts, all necessary steps to define the business plans for the project. 4 D9.5.2 / Market Watch Contents PHEME Consortium ....................................................................................................................... 3 Executive Summary ...................................................................................................................... 4 Contents ........................................................................................................................................ 5 1. Relevance to PHEME ............................................................................................................. 6 1.1 Purpose of this document ............................................................................................. 6 1.2 Relevance to project objectives .................................................................................... 6 1.4 Relation to other workpackages ................................................................................... 6 1.5 Structure of the document ............................................................................................. 6 2. PHEME in context .................................................................................................................. 7 2.1 What is social media? ................................................................................................... 7 2.2 Social media focus for PHEME ...................................................................................... 7 2.3 How to measure veracity in social media? ................................................................... 7 2.4 Focus on Twitter and specific feeds ............................................................................. 8 2.5 PHEME expected results ................................................................................................ 8 3. Market and business potential ............................................................................................ 10 3.1 General overview of the PHEME market ..................................................................... 10 3.2 Potential PHEME usage scenarios ................................................................................ 18 3.2.1 Personalized Health ................................................................................................... 18 3.2.2 Digital journalism ...................................................................................................... 19 3.2.3 Other potential users and scenarios ........................................................................... 19 3.3 Market size ................................................................................................................. 20 4. Market watch ...................................................................................................................... 21 4.1 Methodological approach to the market watch ........................................................... 21 4.2 Research projects on veracity ..................................................................................... 25 4.3 Existing tools and competitors ................................................................................... 32 4.4 Other resources ........................................................................................................... 37 5. Conclusion .......................................................................................................................... 47 6. Bibliography and references ............................................................................................... 48 5 D9.5.2 / Market Watch 1. Relevance to PHEME 1.1 Purpose of this document The purpose of this document is to provide the consortium partners with an overview of the market in relation to PHEME, and a review of existing tools and initiatives in the field of veracity in social networks. In order to do that, this document covers the following aspects: • Recap of the main social media and veracity concepts related to PHEME. • Summary of the main results expected from PHEME as a prerequisite for surveying the market. • Identification of the market potential for PHEME results. • Survey of similar tools and competitors. 1.2 Relevance to project objectives Watching the development of market opportunities and competitors is of great importance for any kind of business, but it is a key aspect for a R&D project to achieve any kind of success. The market is not static, but highly dynamic. New ideas, tools, solutions and companies arise almost daily, especially around a hot topic such as veracity in social media. A project like PHEME must be aware of the new tools and developments, in order both to assess its success and to keep its objectives
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