WARLI PAINTINGS
Craft Internship Documentation
ACKNOWLEDGMENT
We would like to express our heartfelt gratitude and appreciation to the following:
NIFT, Mumbai-FC Department for giving us this wonderful ooportunity to study this historical craft through the craft internship Module.
Ms. Deepa Labh, for mentoring us throughout the module and helping us at all the stages of the development of this internship project.
The VANGAD family for making us feel welcome in their family throughout the stay of the internship and giving us information and guiding us in the reasearch. and, Ms. Sushmita Dal Pal and all the faculty of Fashion Communication Department for giving us their valuable tips and suggestin for improvement in our project.
Gazal Roongta
Krti Bisaria
Madhur Goyal
Mayank Chauhan
Poorvi Arora
Santosh Kumar
Manali Shitole
Vanya Mittal
CONTENT
• Craft Internship
Arts and Crafts of Maharashta
• Dahanu
Jawahar
• Warli
Warli Paintings
Elements and Value, Material and Process
• Contemporary Warli
• Aids and Help offered
• SWOT Analysis
General Problems faced by Warli artists
• Ideation and Problem solving
Promotional Material
Marketing Strategy
Product suggestions
7 CRAFT INTERNSHIP
PURPOSE OF CRAFT INTERNSHIP:
It’s about knowing the craft & understanding the craft placed in different clusters i.e. different parts of India. It’s about knowing about the craft in depth. A detail study of the art /craft, the people, the social background, the culture, the Geographic’s of the place. It consists of a detail analysis of how the craft started, how it all evolved in a certain part of the country, why it evolved the reasoning. It is also about knowing how important this craft is for the people who are still preserving it.
The basic purpose of the Craft Internship is to study the craft, recognise the problem areas for the craft & then come up with a design solution for promoting the craft & spreading the craft.
RESULT FOR CRAFT INTERNSHIP
The result of this Craft Internship is a design solution in form of hoardings, banners, product catalogue, paper bags, symbol, product tag etc. The hoarding & banners are for promotion of the exhibitions conducted by the artisans. The paper bags are made for promotion of the craft-that is done by getting in collaboration with the branded stores such as ‘Bombay store’, ‘fabindia’, ‘karigar’. Colaborations can be done so that they select our product tag to attch with their products for the promotion of the craft.
Craft internship not only is understanding about the craft but is also about giving design solutions for the problems and difficulties faced by the artisans.
OUR CRAFT INTERNSHIP
Our CI is based on Warli painting of Maharashtra & how warli painting evolved , its history, its social importance. We had to recognise the problems faced by Warli despite it being such an old and well-known craft of Maharashtra and then subsequently suggest improvements & the promotional design strategies. 8
MAHARASHTRA
Maharashtra is a state located in the western part of peninsular India.Maharashtra is bordered by the Arabian Sea to the west, Gujarat and the Union territory of Dadra and Nagar Haveli to the northwest, Madhya Pradesh to the northeast, Chhattisgarh to the east, Karnataka to the south, Andhra Pradesh to the southeast, and Goa to the southwest.
Mumbai, the capital city of the state, is India’s largest city and the financial capital of the nation. Marathi is the language of Maharashtra.
In the 17th Century, the Marathas rose under the leadership of Chhatrapati Shivaji against the Mughals who were ruling a large part of India. After the third Anglo-Maratha war, the empire ended and most of Maharashtra became part of Bombay state under a British Raj. After Indian independence, Samyukta Maharashtra Samiti demanded unification of all Marathi speaking regions under one state. At that time Bharat Ratna Dr. Babasaheb Ambedkar was of opinion that linguistic reorganizaion of states should be done with - “One state - One language” principle and not with “One language - One state” principle. He submitted a memorandum to the reorganization commission stating that, “ Single Government can not administer such a huge state as United Maharashtra. The first state reorganization committee created the current Maharashtra state on 1 May 1960 (known as Maharashtra Day). The Marathi-speaking areas of Bombay state, Deccan states and Vidarbha (which was part of Central Provinces and Berar) united ,under the agreement known as Nagpur Pact, to form the current state. 9 ARTS AND CRAFTS OF MAHARASHTRA
A region as diverse and rich in geography, biology and people and customs, naturally has a long and varied tradition of art and crafts. Maharashtra is the proud home to various different artistic techniques which have flourished under the many rulers including the Marathas, the Mughals and the British. From the paintings at Ajanta, so many hundreds of years ago, to today’s Warli paintings, Maharashtra’s ties with the Arts have always remained strong and nurturing.
PAITHANI SARIS
The art of weaving Paithani saris is 2000 years old. The yarn used is pure silk and the zari or gold threads are drawn from pure gold. A heavily brocaded Paithani sari takes anywhere from six months to one and a half years to weave
SAWANTWADI CRAFTS
From recent evidence, it appears that the craft of lacquer ware was introduced into Sawantwadi around the end of the 17 th and the beginning of the 18 th century. Lacquer ware can be broadly divided into three categories. Firstly, turned lacquer ware which is the craft of applying coloured lacquer on an object which is turning on a lathe, and then polishing and buffing it by means of a kewda leaf. Secondly, painting of floral borders and motifs on surfaces of objects and thirdly, the painting of mythological figures on various surfaces. The lacquer ware and earthenware of During the 18 th and the 19 th centuries, various schools of this craft were started in Sawantwadi. The artisans Sawantwadi who trained in these schools, many of whom were imported from nearby Goa, came to be known as Chitrakars or Chitaris.
These days, Sawantwadi lacquer ware has a large range of products and concentrates on traditional hand painted and lacquered furniture and light fittings. Ganjifa card games, which were played and made in the 18 th and 19 th centuries, are produced in all varieties and can be found in private collections and in museums. 10
CLOTHING AND JEWELLERY
Traditionally, the Maharashtrian woman wears a nine-yard sari known as navwadi , and the men are characterised by colourful turbans or phetas . Maharashtra as a region has a strong textile history and has several different types of saris or materials that a typical of a particular part or region, such as Kolhapur , Pune and Paithan. Jewellery patterns of the Marathas and the Peshwas are still very much in vogue. The Maharashtrian woman loves to wear her malas and hars or necklaces. A favourite with all, is the nose ring or nath , usually with pearls and red and white stones.
KOLHAPURI CHAPPALS
Kolhapur is well known for its textiles and cottons, but it is of course most famous for its hand-made leather sandals or chappals . These leather sandals are very popular the world over, and their simple styles have made them popular. The cost depends on the quality of leather and design, but in general Kolhapuri chappals are Maharashtrian Paithani Sarees reasonable and good value for money. Narayan Peth A traditional Maharashtrian sari usually from around Sholapur, the Narayan Peth sari is beautifully woven in silk with a contrasting zari border, generally with ‘ rudraksha ‘ motifs
WARLI PAINTINGS
The Warlis are tribal people who live in the Thane district, north of Mumbai. Traditionally, Warli paintings or chawk were made by women during wedding rituals. These sacred pictographs used rice paste and straw, which was then smeared on the walls of their modest huts. The main figure was of Palghat, the goddess of trees and plants, symbolising creative energy. These days, even young men have taken to painting and they are often done on paper incorporating traditional decorative Warli motifs with modern elements as well such as the bicycle, etc. Warli paintings on paper have become very popular and are now sold all over India. Warli Painting