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2018 MTV VMA Awards

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2018 MTV VMA Awards TV Tentpole Event: 2018 MTV VMA Awards Brand and Audience Insights August 2018 Marketing Report: 2018 MTV VMA Awards Brand and Audience Insights from the 2018 MTV VMA Awards Airing: August 20, 9 PM ET to 11:30 PM ET X *Audience size% is relative to the slotwiththe mostviewers to isrelative size% *Audience Relative Audience Size %* 100% 50% 25% 75% 0% Audience Engagement for the 2018 MTV VMA Awards Vanguard Award. Lo’s NickiMinajandJ. by through,duringtheperformance halfway peaked theshow for Viewership 9:00 PM 9:05 PM 9:10 PM 9:15 PM Rolling Credits 9:20 PM 9:25 PM 9:30 PM 9:35 PM 9:40 PM Source : Alphonso TV Audience data 20th August to 21st August, 2018 21st August, to data 20thAugust :Alphonso TVAudience Source 9:45 PM 9:50 PM as EgyptianGoddess dressed Nicki Minajperforms 9:55 PM 10:00 PM 10:05 PM 10:10 PM Vanguard Award J.Lo the accepts 10:15 PM 10:20 PM 10:25 PM 10:30 PM 10:35 PM 10:40 PM artist of theyear artist of Camilla Cabellowins 10:45 PM 10:50 PM 10:55 PM 11:00 PM 11:05 PM 11:10 PM 11:15 PM 11:20 PM 11:25 PM X Viewership comparison for the 2018 MTV VMA Awards The comparison between Live and Repeat Viewers out of Overall Viewers*. 100% 50% 0% Live Repeat *Overlap present between Live and Repeat Viewership Source : Alphonso TV Audience data 20th August to 21st August, 2018 X Top Brands By Spend During 2018 MTV VMA Awards Swiffer led the way in the top brands by spend, outspending other brands such as Taco Bell, Samsung, and Microsoft. $120 $60 Spend $0 Swiffer Taco Bell Samsung Microsoft Credit Karma Pepsi Pampers AT&T GEICO Apple Extra Gum Amazon Gatorade Doritos Jeep *Spend is in Thousands Source : Alphonso TV Audience data 20th August to 21st August, 2018 5 Top Broadcast Shows Watched By 2018 MTV VMA Awards Audience Ranked By Alphonso Viewership Index* Shows such as Last Call With Carson Daly, Access Live, Page Six TV, Late Night With Seth Meyers and Nightline are the most watched shows by this audience. Show Network Last Call With Carson Daly NBC Access Live FOX Page Six TV ABC CW Late Night With Seth Meyers CBS Nightline ABC World News Now Jerry Springer Couples Court With the Cutlers Crime Watch Daily With Chris Hansen CBS Overnight News 1.75 1.80 1.85 1.90 1.95 2.00 2.05 2.10 2.15 How to Read: Alphonso Viewership Index The Alphonso Viewership Index reports programs watched more by the exposed audience (over indexed) versus the average audience size. While audience size may not be large, indices represent the popularity of other programs among exposed viewers. Source : Alphonso TV Audience data 20th August to 21st August, 2018 6 Top Cable Shows Watched By 2018 MTV VMA Awards Audience Ranked By Alphonso Viewership Index* Shows including the 2018 MTV Video Awards Pre-Show, Love & Hip Hop: Hollywood, Jersey Shore, Nick Cannon Presents: Wild ’n Out, and Battleship are the most watched shows by this audience. Show Network 2018 MTV Video Music Awards Pre-Show MTV - Music Television Love & Hip Hop: Hollywood VH1 Jersey Shore Paramount Network Nick Cannon Presents: Wild 'n Out TV Land Battleship Basketball Wives Jersey Shore: Family Vacation The Challenge The King of Queens Fear Factor 0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 Alphonso Viewership Index How to Read: The Alphonso Viewership Index reports programs watched more by the exposed audience (over indexed) versus the average audience size. While audience size may not be large, indices represent the popularity of other programs among exposed viewers. Source : Alphonso TV Audience data 20th August to 21st August, 2018 7 38% Audience Flow 56% Switched on TV Switched off TV Programs watched by awards show viewers the hour before and after airing. 13% 4% 9% 4% 9% 3% 8% 3% Source : Alphonso TV Audience data; 2018 MTV VMA Awards 8 About Alphonso Alphonso is a TV data company with the industry's largest TV viewership footprint. It is the market leader in providing brands and agencies with real-time, self-serve TV ad campaign measurement and attribution. The company enables its clients to reach and measure verified TV audiences across all screens. Brands work with Alphonso to amplify their TV spend on digital, and to connect the dots between TV ad exposures and real business results, such as foot traffic and sales, to better understand return on ad spend (ROAS). With automatic content recognition (ACR) technology embedded in tens of millions of hardware and software products, including smart TVs, TV chipsets, mobile apps, and other connected living room devices, Alphonso understands what programming and advertising people watch on TV. Through its Alphonso Insights SaaS offering, Alphonso delivers actionable insights and closed-loop attribution with offline data in real time, to help its customers understand the true impact of TV advertising. To learn more, visit www.alphonso.tv. 9 Contact Us Locations Key Contacts Silicon Valley Headquarters Mark Gall 321 Castro Street Sales: Media Mountain View, CA 94101 201-396-1889 [email protected] New York Tom Perchinsky 315 W 36th Sales: Alphonso Insights NY, NY 10018 410-279-5332 [email protected] For free TV ad campaign analysis on thousands of brands, visit insights.alphonso.tv. www.alphonso.tv.
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