IDFC SSKI Emerging Stars Conference 2009 February 5, 2009

1

Disclaimer

Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding fluctuations in earnings, our ability to manage growth, intense competition in our business segments, change in governmental policies, political instability, legal restrictions on raising capital, and unauthorized use of our intellectual property and general economic conditions affecting our industry. ENIL may, from time to time, make additional written and oral forward looking statements, including our reports to shareholders. The Company does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the company.

2

Presentation Path

• Times Group • Indian Media Industry • ENIL Overview • Financial Highlights • Strategic Direction

3

Times Group

4

Corporate Structure

Bennett Coleman & Co. Limited

Publishing Division Times Global Private  The Times of Limited Broadcasting Treaties    indiatimes.com  News Channel –  Times Times  58888  Sandhya Times Infotainment  Business News  Times of Money  Vijay Times Media Limited – ET Now Zoom Entertainment & Retail Entertainment  Network TIML Global Ltd. Mirchi Movies Ltd. Mopix Animation  Ent. Channel – Zoom Times Wellness Times Multimedia World Wide Entertainment Media Network (India) (JV with BBC) Limited Times Business  Solutions Ltd.    Top Gear  Timesjobs.com  Grazia  SimplyMarry.com  Others  Magicbricks.com TIM ABSL Times OOH 360Degrees

5

Indian Media Industry

6

Ad Revenues Forecast for 2009

• As per Group M, overall ad industry to grow at ~9% in 2009 • TV, radio, and internet to outperform overall industry • Low cost media like internet and radio to grow much faster • Growth of print sector to be lower than TV due to higher exposure to real estate, auto, and travel, and lower FMCG contribution

7

India Media Industry - Growth Drivers

GDP Growth rate of 6% - 7%, Ad spend growth – 9%

Young nation with Higher spending Media & Low Media power Entertainment Penetration – Industry Untapped rural Largest workforce in markets the world

Regulatory reforms (PPP) & Foreign Investment

8

ENIL Overview

Our Vision is to be “A Leading City-centric Media Company By Delivering Unique Audiences Through Media Vehicles Like FM Radio, Experiential Marketing And Out-of-home Media”

9

Company Snapshot

Headquarters: , India

Incorporated: 1999

Listed: February 15, 2006

Subsidiaries: Times Innovative Media Limited (TIM) Alternate Brand Solutions Limited (ABSL) Businesses: – ENIL Radio Broadcasting brand Radio Mirchi – TIM Out-of-home Media brand Times OOH – ABSL Experiential Marketing brand 360 0 Experience FY08 Consolidated Total Rs. 4,168.4 mn, including other income of Rs. 33.7 Income: mn FY08 Consolidated EBITDA: Rs. 354.9 mn

EBITDA Margin: 8.5%

10

ENIL: Building an ‘emerging media’ network

• Comprehensive emerging media Company Structure offering Company Business Brand

Flagship company of – Network of emerging media (radio, BCCL “” group

OOH & event management) 100% • Radio: India’s leading private FM radio network - with 32 stations TIML

under the Radio Mirchi brand 64.2% 7% • OOH: Largest organized OOH Radio: India’s largest Pvt FM network player in India with a formidable ENIL  Broadcasting  Activations portfolio of contracts including the

Delhi & Mumbai international Out Of Home Media 83.45%  Airports airports TIM  Street Furniture  Billboards • Event Management : Executing big- ticket events; developing own events Events and Promotion – Ford Super Models, Smart Living 100%  Life Style & Entertainment ABSL  Conferences Awards, Miss Teen Diva & Mr. India  Corporate Events (World)

11

Mirchi – Presence across Key Indian Cities

Ahmedabad Jallandhar Pune

Aurangabad Kanpur Panjim

Bangalore Kolhapur Raipur

Bhopal Kolkata Rajkot

Chennai Lucknow Surat

Coimbatore Madurai Vadodara

Delhi Mangalore Varanasi

Hyderabad Mumbai Vijayawada

Indore Nashik Vishakhapatnam

Thiruvananthapuram Jabalpur Nagpur

Jaipur Patna Market Leader in Indian Private FM Radio Industry

12

Innovative Content & Experience in managing diverse markets

• Innovative Content: – Strong relationships with Hindi, Tamil , Telugu, , Malayalam and Bengali film fraternity – Unique shows with participation of popular filmstars – Exclusive music breaks – Dedicated shows – Mature research culture – music/listenership

• Success in Diverse Markets – Experience in establishing superior linkage between Marketing and Programming – Customized content in 10 distinct languages

13

Strong Brand

• Listeners: – As per RAM data, Mirchi is leader in Delhi, Mumbai, Kolkata and Bangalore put together with weekly listnership of 16.2 million (total market listership 24.2 million) – Leadership in all key markets – According to the Indian Readership Survey (IRS) Round 2 (R2) conducted by Media Research Users' Council (MRUC) and Hansa Research, Radio Mirchi attracted a listenership (yesterday listenership) of 16.34 million during the period July 2007 – June 2008, much ahead of all other FM radio players

• Media buyers: – Category building initiatives – Mirchi Kaan Awards – Radio works – Other innovations: – One-sec billing – Offering studio facilities for jingle production

– In the recent Pitch-IMRB survey, Mirchi was declared #1 media brand in the country – ahead of reputed brands like Times of India, Star Plus and Sony TV channel

14

FM Radio - Evolution

2006- 07 • Multiple Frequency • License Tradability • Networking 1999-2005 • Radio ad spend share • Completion of Phase – - 8.5% II Licensing • Technology Before 1999 • Increased Competition developments • Phase – I Licensing • Improving profitability • Internet Radio • Limited Private Participation • Growth in radio ad spend • Strict Regulatory norms Radio in growth phase • No privatisation • Introduction of revenue • Government Run radio sharing in 2005 2008 Channel Radio in infancy Radio a “dead industry”

15

FM Radio – Draft Phase 3 Policy

• Additional channels in the same city to existing players – At least three players excluding AIR in any district – Maximum number of channels to a radio operator not more than 40% of total channels in the district • News and Current affairs on FM Radio may be permitted • FDI /FII limit to 26% from present 20% for news radio channels and 49% to non-news radio channels • Change in ownership or further dilution shall be permitted after a period of three years from the date of operationalisation • Networking of FM radio programs across the radio network • First Right of Refusal to existing radio operators for renewal of the radio license

16

Key Operating Highlights - Q3FY09 Radio Business

• Private FM radio industry degrew by approximately 7%-9% during the quarter

• Mirchi retained market leadership with approximately 40-41% share of private FM radio industry

• As per RAM data, Mirchi is leader in Delhi, Mumbai, Kolkata and Bangalore put together

• Radio Mirchi website was recently voted the best website in the TV and radio space by Metrix and AC Nielsen.

• Its Corporate Social Responsibility efforts were also recognized with a silver medal at the Pegasus Awards

17

Times OOH: Creating a Pan India presence

Expanding across India • On high growth trajectory City Contracts – Largest organized player Mumbai  Mumbai International Airport Ltd (MIAL)  1,400 bus queue shelters – Formidable portfolio of OOH assets in 8  Patel Bridge Delhi  Delhi International Airport Ltd (DIAL) cities  Delhi-Noida-Delhi Flyway  Delhi Metro Rail • Mix of long and medium term lease on Kolkata  66 Billboards tendered properties Pune  8 Billboards Hyderabad  200 bus queue shelters + EMR for flyover

• Includes key assets in high traffic/footfall Bangalore  281 + 132 (EMR) bus queue shelters areas Chandigarh  8 bus queue shelters Jaipur  28 Unipoles • Revenues poised to grow Presence in all segments

– Infusion of capital by PE funds Revenue Margin Capex

Airports, metros, Moderate Moderate • Goldman Sachs & Lehman Brothers Transit High bus-backs, taxis invested Rs. 2bn for a 16.56% (8.28% Street Bus queue Moderate High High each) stake Furniture shelters, kiosks

Static, digital, Moderate Moderate Moderate – Focus on Innovation & Technology Billboards mobile • Customized solutions through new Moderate technologies - video walls and remote- Alternative Others High High access hoardings

18

Milestones

• Introduced LEDs in India 2008 • Won Patel Bridge, Dwarka Metro, DND Flyover & 2007 Kolkata Billboards

2006 • Investment by Goldman TIM is incorporated and Sachs and Lehman business is transferred • Won Delhi and Mumbai Brothers from TIML Aiports • Won contract in four • Won Pune Billboards new cities i.e. 2005 • Two long tenure contract Bangalore, Hyderabad, renewals Jaipur & Chandigarh • EMR in Delhi, Bangalore and 2002 Hyderabad

Foray in OOH business with Mumbai BQS contract

19

Alternate Brand Solutions Ltd.

“Business of Ideas”

Creative Solutions Property Ownership Driving Sustainability

“Preferred Corporate Partner” Innovation in execution

20

360° Experience: Eventful Consumer Engagements

• Focus on owned properties – Ford Super Models 2008, India – Teen Tiva Beauty Pageant – Smart Living Awards – Mr. India World pageant • Managing large format events – – Miss India Pageant – IFFI Goa’08 – Pravasi Bharatiya Diwas’06 • Key strengths – National presence (8 branches) – Experienced team of professionals – Large bouquet of in-house events • Geared for aggressive growth

21

Key Operating Highlights – Q3 FY09 TIM and ABSL

• Times Innovative Media Limited (“TIM”) entered into trading contracts with clients and carried sales promotions at Airport

• Gross additions to customers base – Airports : 36 – Traditional : 92

• New revenue streams on track: Retail, Trading, Political Parties

• Experienced cancellation of deals due to economic slowdown

• 360Degrees launched a new IPR owned event – Ford Super Models 2008

22

Financial Highlights

23

Condensed Statement Of Operations Standalone

%age of %age of (Rs. Million) Q3FY09 Total Income Q3FY08 Total Income Growth (%)

Income from Operations 597.4 99.6% 676.0 99.7% (11.6%)

Other Operating Income 2.2 0.4% 2.0 0.3% 13.8% Total Income 599.7 100.0% 677.9 100.0% (11.5%)

Operating Expenditure 416.2 69.4% 487.4 71.9% (14.6%) EBITDA 183.4 30.6% 190.5 28.1% (3.7%)

Depreciation 44.1 7.4% 42.9 6.3% 2.9%

Amortisation 56.7 9.4% 50.2 7.4% 12.8%

Interest 28.9 4.8% 20.1 3.0% 43.5%

Other Income 0.3 0.1% 1.7 0.3% (81.9%) Profit Before Tax (PBT) 54.1 9.0% 79.0 11.7% (31.5%)

Less: Taxation 5.5 0.9% (1.5) (0.2%) NM Profit After Tax (PAT) 48.6 8.1% 80.5 11.9% (39.6%)

24

Condensed Statement Of Operations Standalone

YTD Dec.31, %age of YTD Dec.31, %age of (Rs. Million) 2008 Total Income 2007 Total Income Growth (%)

Income from Operations 1,780.7 99.6% 1,620.4 99.8% 9.9%

Other Operating Income 6.6 0.4% 2.7 0.2% 141.6% Total Income 1,787.3 100.0% 1,623.2 100.0% 10.1%

Operating Expenditure 1,414.9 79.2% 1,283.9 79.1% 10.2% EBITDA 372.4 20.8% 339.2 20.9% 9.8%

Depreciation 132.5 7.4% 90.8 5.6% 45.8%

Amortisation 168.6 9.4% 127.2 7.8% 32.6%

Interest 78.2 4.4% 33.7 2.1% 132.0%

Other Income 11.2 0.6% 1.8 0.1% 520.7% Profit Before Tax (PBT) 4.3 0.2% 89.3 5.5% (95.2%)

Less: Taxation (12.2) (0.7%) (1.8) (0.1%) NM Profit After Tax (PAT) 16.5 0.9% 91.1 5.6% (81.8%)

25

Q3 FY09 Performance Review (All comparisons with Q3 FY08)

• On a like-to-like basis (10 legacy stations):

- Total Income reported Rs. 445.6 million, down 15.7% - EBITDA down 9.1% to Rs 168.6 million - EBITDA margin stood at 37.9% vis-à-vis 35.1%

• 22 new stations’ revenues grew by 3.3%

– New stations reported EBITDA margin of 9.6%

• Depreciation and amortization higher on account of operationalization of new stations and period effect

• Company maintained profitability through cost rationalization

26

Condensed Statement Of Operations Consolidated

%age of %age of (Rs. Million) Q3FY09 Total Income Q3FY08 Total Income Growth (%)

Income from Operations 1,101.2 99.8% 1,348.0 99.9% (18.3%)

Other Operating Income 2.2 0.2% 2.0 0.1% 13.8% Total Income 1,103.5 100.0% 1,350.0 100.0% (18.3%)

Operating Expenditure 1,044.5 94.7% 1,143.2 84.7% (8.6%) EBITDA 59.0 5.3% 206.7 15.3% (71.5%)

Depreciation 76.9 7.0% 54.7 4.0% 40.7%

Amortisation 56.7 5.1% 50.2 3.7% 12.8%

Interest 48.9 4.4% 59.2 4.4% (17.5%)

Other Income 0.5 0.0% 2.8 0.2% (83.0%) Profit Before Tax (PBT) (123.0) (11.1%) 45.4 3.4% NM

Less: Taxation 14.5 1.3% 3.6 0.3% NM Profit After Tax (PAT) (137.5) (12.5%) 41.8 3.1% NM

Minority Interest (30.7) (2.8%) - - Net Profit after Minority Interest (106.8) (9.7%) 41.8 3.1% NM

27

Condensed Statement Of Operations Consolidated

YTD Dec.31, %age of YTD Dec.31, %age of (Rs. Million) 2008 Total Income 2007 Total Income Growth (%)

Income from Operations 3,266.7 99.8% 2,901.6 99.9% 12.6%

Other Operating Income 6.6 0.2% 2.7 0.1% 141.6% Total Income 3,273.3 100.0% 2,904.3 100.0% 12.7%

Operating Expenditure 3,243.7 99.1% 2,764.3 95.2% 17.3% EBITDA 29.6 0.9% 140.0 4.8% (78.9%)

Depreciation 224.4 6.9% 113.1 3.9% 98.4%

Amortisation 168.6 5.2% 127.2 4.4% 32.6%

Interest 109.0 3.3% 115.4 4.0% (5.5%)

Other Income 16.7 0.5% 2.9 0.1% 482.9% Profit Before Tax (PBT) (455.7) (13.9%) (212.8) (7.3%) 114.1%

Less: Taxation (17.3) (0.5%) (6.0) (0.2%) NM Profit After Tax (PAT) (438.5) (13.4%) (206.8) (7.1%) 112.0%

Minority Interest (69.6) (2.1%) - - Net Profit after Minority Interest (368.9) (11.3%) (206.8) (7.1%) 78.3%

28

Consolidated Financial Performance Q3FY09

Inter Co. Rs. Million ENIL TIM ABSL Adjustments Consolidated Income from Operations 597.4 398.2 128.8 (23.3) 1,101.2 Other Operating Income 2.2 - 0.0 - 2.2 Total Income 599.7 398.2 128.8 (23.3) 1,103.5 Expenditure Production Expenses 52.7 17.8 90.7 (2.7) 158.5 License Fees 31.6 415.3 - - 446.9 Other Operating Expenses 331.9 91.4 36.4 (20.6) 439.2 Total Cost 416.2 524.5 127.1 (23.3) 1,044.5 EBITDA 183.5 (126.3) 1.8 59.0 Margin (%) 30.6% (31.7%) 1.4% 4.0% Interest (Net) 28.9 20.2 (0.2) - 48.9 Depreciation & Amortisation 100.8 32.0 1.3 (0.5) 133.6 Other Non-Operating Income 0.3 0.1 0.0 - 0.5 Profit / (Loss) Before Taxation 54.1 (178.4) 0.8 0.5 (123.0) Taxation 5.5 7.1 1.8 - 14.5 Profit / (Loss) Before Minority Interest 48.6 (185.5) (1.1) 0.5 (137.5) Minority Interest (30.7) (30.7) Profit / (Loss) after Minority Interest 48.6 (154.8) (1.1) 0.5 (106.8)

29

Q3FY09 Performance Overview Consolidated (All comparisons with Q3 FY08)

• Times OOH revenues down by 5.0% – Profitability under pressure due to DIAL and start-up phase of new projects – We surrendered two loss making contacts in New Delhi

• Lower revenues in event management business due to the absence of high ticket social events

30

Strategic Direction

31

Strategic Direction

 Expand our footprint in radio broadcasting – Margin growth in existing stations – Horizontal Expansion - Additional licenses in new cities under Phase III

 Maintain market leadership in fast growing radio industry

 Focus on Out-of-Home media growth – Establish footprint in top 25 cities in India – Consolidate properties in existing eight cities – Explore exclusive marketing arrangement with OOH assets owners

32

Strategic Direction (Cont’d)

 Establish long-term client relationships for Experiential Marketing - Focus on multi-year contracts to drive revenue growth & margin expansion

 Focus on “owned” rather than “managed” events.

 Target areas where scale can be leveraged – Focus on big-ticket / higher margin segments – Identified segments like fashion & lifestyle, brand promotions and conferences – Play on firm strengths and operate in large scale/complex projects

33

THANK YOU

34