Penang’s Official Food & Hotel Show FOOD & HOTEL PENANG 2016 The 2nd International Exhibition of Food, Drinks, Hotel, Restaurant & Foodservice Equipment, Supplies, Services & Related Technology 15 - 17 November 2016 Straits Quay Convention Centre Penang, Malaysia

Food Paradise

Supported By :

Malaysian Association of Hotels

Penang State Government

Organised By :

www.foodandhotelpenang.com Asia’s Malaysia’s tourist paradise, the beautiful island of Penang will once again play host to the much anticipated second edition of Food and Hotel Penang (FHP 2016). Set to take place from 15 to 17 Nov 2016, FHP promises to cement its position as the definitive trade only platform for the Northern region of Malaysia. FHP which enjoys the full support of the Penang State Government and the Malaysian Association of Hotels aims to build on the impressive 240 participating companies from 30 countries that exhibited at the inaugural exhibition in 2014. Featuring an international mix of exhibitors including exciting features such as a dedicated wine village, hosted buyer programme and the now popular General Managers Cocktail, FHP will give you an unrivalled access point to key decision makers in the food and hospitality industries both in Penang and also the neighbouring states of the north.

Food and Hotel Penang returns in style

Chief Minister visiting FHP 2014

Message by Chief Minister of Penang On behalf of the Penang State Government, welcome back for another successful instalment of Food & Hotel Penang (FHP), which made its debut in 2014. Having played host to more than 2,000 trade visitors from 17 countries, in addition to 240 participating companies from 30 countries and two International Group Pavilions, this event is the only F&B related trade show in Malaysia’s Northern region. It has also certainly established itself in Penang and for the hospitality industry as a whole. Given the success of that inaugural event, I am confident that FHP 2016 will be even bigger and better, surpassing the success of its forerunner, with so much more to offer. There is no denying that when it comes to the hospitality and F&B industries, no other state in Malaysia can boast so much expertise and diversity. This glorious state known as the “Pearl of the Orient” is renowned internationally as a food and gourmet paradise. Moreover, according to the figure by Tourism Malaysia, Penang also houses 206 hotels, offering more than 18,000 rooms as at 2014. These facts and figures by themselves bear testament that the multi-billion ringgit hospitality and F&B industries are fundamental pillars of current and future socio-economic progress of Penang. They have spurred jobs and business opportunities. They have championed the promotion of Penang’s rich and diverse heritage the world over. Events such as Food & Hotel Penang, therefore, play a vital role, not only as a core fundamental to these industries, but also as a catalyst towards their growth. We witnessed the convergence and participation of key industry players from all over the world and once again, we are proud to host Food & Hotel Penang 2016. My heartiest congratulations go out to the Organisers for heeding our call to make this event a regular affair, which I am confident, will fulfill our aspirations of transforming Penang into an international and intelligent city. I wish FHP 2016 every success and pledge the fullest support and cooperation of the Penang State Government in this regard. Welcome back to Penang FHP!

LIM GUAN ENG CHIEF MINISTER OF PENANG FHP 2016 Delivers! FHP attracts and delivers only the Right people Bakery / Company’s Main Activity Confectionery Others Catering 5% 12% Department Store / Retail Store Visitors Involved In Purchasing / System Integration / 5% Recommending Products 14% 3% Drink Manufacturing / Distribution 3% For Their Company? NO 6% Processing / Fast Food Outlet Retail Equipment & 8% 20% 13% Food Manufacturing / YES Suppliers Manufacturer 16% 16% Processing 2% 80% Restaurant / Café Golf / Country Club Management / Bar / Club 2% Management / Hotel / Resort Management Instituitional Catering (Armed Forces, School, Police, Hospitals, Government), Grocey Store / Supermarket / Offshore / Airline Catering, Cruise Liners Hypermarket / Convenience Store

YB. Dato’ Abdul Malik bin Abul Kassim, Penang State Exco (Chairman of the Standing Committee for Islamic Affairs, Domestic Trade & Consumer Affairs) Food and Hotel Penang Show Facts Show Name : FOOD AND HOTEL PENANG 2016 The International Exhibition of Food, Drinks, Hotel, Restaurant & Foodservice Equipment, Supplies, Services & Related Technology

Date : 15 - 17 November 2016

Opening Hours : 10.00 am - 6.00 pm (15 - 16 November 2016) 10.00 am - 5.00 pm (17 November 2016)

Venue : Straits Quay Convention Centre, Penang, Malaysia

Expected Size of Exhibition : 2,800 sq. metres

Expected Participating Companies : 280 companies from 30 countries

Expected No. of Pavilions : 4 including Japan, Republic of Korea, Singapore and Taiwan ROC

Exhibit Profile : BEVERAGE - Wine & Spirits, Coffee & Tea, Mineral Water, Soft Drinks, Beers and Others FOOD - Agricultural Products, Confectioneries, Dairy Products, Delicatessen, Dietetic Product, Eggs & Poultry, Frozen Food Products, Fruits & Vegetables, Herbs & Spices Ingredients, Meat & Meat Products, Organic Products, Seafood Seasoning & Condiments EQUIPMENT - Bakery Machinery & Equipment, Bar Equipment, Beverage Dispensing Equipment, Catering- Food Services Equipment, Cooking Equipment, Food Processing Equipment, Food Packaging Equipment, Grills / Fryers, Glass-washing Equipment, Ice-Cream Making Equipment and In-flight Catering Equipment HOSPITALITY - Awning & Canopies, Baggage / Materials Handling Equipment, Bathroom Accessories, Bed & Bedroom Supplies, Chinaware, Clothing / Uniforms, Cutleries, Flatwares, Furniture & Furnishing, Gifts & Souvenirs, Glassware & Crystalware, Holloware, Housekeeping Products, Interior Decoration Services / Products, Swimming Pool Supplies & Services, Table Accessories and Utensils HOTEL MANAGEMENT SOLUTIONS - Point-of-Sales Systems, Restaurant Management Systems and Wireless Services / Patron Pager

Visitor’s Profile : Professional & Trade Visitors only Banquet Manager / Officer, Cuisine / Junior Sous Chef / Chef de parties, Executive Chef, Executive Housekeeper / Housekeeping Department, Food and Beverage Manager / Buyer, Pastry Chef / Sous Chef / Chef De, Food Technologist / Dietician, Front-Office Manager, Furnishing Consultant, General Manager / Resident Manager, Government Agency, Hospitality Consultants, Interior Designer, Managing Director, Operations Manager, Proprietor / President / CEO / Purchasing Restaurant Management, Sales & Marketing Management and Sommeliers

Endorsement & Supported by : The Penang State Government and MAH (Malaysian Association of Hotels) Food & Hotel Penang 2014 : Satisfied Exhibitors

“We intend to expand our market to the Northern region, seek to establish valuable customer relationship, garner as much publicity and awareness through our participation in FHP 2014”. Danny Lim CEO, IMEC Hygiene

“Being the first of its kind, we are trying to reach out to our customer in this region through this amazing platform that FHP 2014 customers is providing and it is now proven that it is indeed a terrific opportunity!” Katherine Kek General Manager, NKR

YB. Danny Law, Penang State Tourism Committee Chairman saying a few words at the GM’s cocktail held in conjunction with FHP 2014

“With our long presence in the industry of more than 10 years in Malaysia, we continue to offer good quality products and services to the F&B industry. FHP provides a great platform for us to further expand our network in Penang and understand the market to provide better services. We want the audience to know the impact of innovative, washing techniques and equipment in the food business”. Joachim Dandja Managing Director SEA, Winterhalter

“Our participation in the Food & Hotel Malaysia series has proven fruitful in enabling invaluable networking opportunities with various hotels, condominiums, service apartments and fitness centres. We are very pleased to be participating in Food & Hotel Penang where we are confident of making further inroads with our target audience in Penang and the Northern Region”. Norfaizal bin Maktar Product Manager, ULS

“We are very excited to be exhibiting for the first time in Malaysia at Food & Hotel Penang 2014 as the only international porcelain tableware brand. We have received several new leads and contacts from hotel general managers, restaurants and F&B managers as well as owners of retail shops and are hopeful of expanding our reach in the local market”. Olga Kuzmicheva Asia Region Director, Wilmax England Penang A Hot Spot for Tourism Growth Statistics show that Penang’s tourism industry is heating up fast whereby arrivals at the beginning of 2014 were already up by 33.4% (domestic) and 8.23% (international) with more and more flights being introduced into the newly revamped airport. The future looks bright indeed for this world heritage site. Increased tourism needs more hotel rooms and certainly Penang has not been idle on that front. Already in the pipeline are projects worth over 693 million Malaysian Ringgit in the next 2 years which will give rise to an extra 1,157 hotel rooms on the island. Another major boost on the business tourism front is the construction of the SPICE and PWCC convention centres which are expected to spearhead Penang’s thrust to be a major MICE destination by the end of the decade.

Why be Part of Food & Hotel Penang 2016? • Meet and network with some 2,500 expected trade buyers during FHP 2016.

• Join other major industry leaders including Chefutensile (M) Sdn Bhd, Dankoff Coffee Specialist Sdn Bhd, Imec Hygiene Sdn Bhd, NKR-Continental (M) Sdn Bhd, Sonoma Furniture Sdn Bhd, The Chocolate Effect Sdn Bhd and Winterhalter (M) Sdn Bhd who continues to use the FHP series as their top business activity for servicing the Nothern region.

• Engage and exchange business ideas with a host of international companies such as Bestfood Company LLC (UAE); Coffee Group Asia Co Ltd & NB Value Link Co Ltd. (Thailand); Maspex-GMW SP ZO.O. SP.K. (Poland); Maison Andre Goichot (France); The Popcorn Board (USA); Zott Se & Co KG (Germany).

• With full support from the Penang State Government, have the opportunity to introduce your products or technology to top officials.

• FHP 2016 features a wine village, a hosted buyers’ programme, conferences and the high profile GM’s Cocktail to further enhance it’s profile to attract more trade buyers and to keep exhibitors well connected. Cost of Participation Strategic Marketing - Space Only To attract key Decision Makers USD295 per sqm / RM980 per sqm Comprehensive and strategic marketing activities have been planned to entice trade (rent a space to build your own stand, carpet not visitors and industry experts to the show. They are:- included) • A series of email broadcasts to our highly focused database. • Targeted direct mail invitations and visitor ticket distribution to the professionals, specialists and key buyers. • Personal visits to government ministries, trade associations and chambers of commerce. Space and Shell Stand • Editorial coverage and advertising in technical, trade business and national press. USD320 per sqm / RM1,060 per sqm • Posters and visual display materials. (comprises floor space, walls, carpet, lighting and • Printed show preview with highlights on exhibits which will be email broadcasted to upright chair, one information desk and fascia only. 50,000 potential trade visitors, VIPs and embassies. Minimum area from 9sqm per booth) • Dedicated website with on-line pre-registration services. • Visits to other major Food and Hotel shows around the world to further boost the show’s publicity. • A total of 3 E-Dailies will be produced and distributed to the Visitors, Exhibitors, VIPs and Embassies via e-mail blast. • A host of advertisements to be placed Space and Walk-On-Stand in top local newspaper as well as in USD340 per sqm / RM1,130 per sqm leading newspapers in the region. (comprises floor space, walls, carpet, lighting, display board/shelf, lockable cupboard, easy chair, coffee table, information desk, upright chair, a 13A electrical power supply and fascia. Minimum area Venue - About SQCC from 9sqm per booth) Food and Hotel Penang 2016 will take place in STRAITS QUAY CONVENTION CENTRE (SQCC). Away from the hustle *A Walk-on-Stand is not and bustle of the city, stands the first necessarily a corner stand purpose-built facility to open in Penang. SQCC is housed on the sixth floor of the Straits Quay complex, a high-end water- front residential and shopping enclave *All the prices are subjected to 6% of Goods and Services Tax (GST). covering over five hectares of Seri Tanjung Pinang. For more information on the SQCC, log on to www.straitsquay.com.

About the Organiser Food and Hotel Penang 2016 is organised by Malaysia’s leading exhibition organiser - Malaysian Exhibition Services Sdn Bhd (MES), and marketed worldwide by Singapore based International Expo Management Pte Ltd (IEM) and London based Overseas Exhibition Services Ltd (OES). These companies are all members of the Allworld Exhibitions alliance of exhibition organisers, managers and consultants. Allworld Exhibitions members have been organising trade shows for over 30 years and currently organise over 150 trade exhibitions biennially. These include Food & Hotel Malaysia, Food & Hotel Asia in Singapore and HOFEX in Hong Kong.

Organiser Malaysian Exhibition Services Sdn Bhd (58243-X) For Further Information, Suite 1401, 14th Floor, Plaza Permata, Jalan Kampar Off Jalan Tun Razak 50400 Kuala Lumpur, Malaysia Please Contact The Tel : +60 3 4041 0311 Fax : +60 3 4043 7241 Nearest Sales Office: Email : [email protected] Asia Co-ordinator International Expo Management Pte Ltd 10, Kallang Avenue, #09-15 Aperia Tower 2, Singapore 339510 Tel : +65 6233 6777 Fax : +65 6233 6768 Email : [email protected] Worldwide Co-ordinator Overseas Exhibition Services Ltd 12th Floor, Westminster Tower, 3, Albert Embankment, London SE1 7SP, United Kingdom Tel : +44 20 7840 2143 Fax : +44 20 7840 2111 Email : [email protected]