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Nba and Ubi Banca Announce Multiyear Partnership in Italy

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Nba and Ubi Banca Announce Multiyear Partnership in Italy NBA AND UBI BANCA ANNOUNCE MULTIYEAR PARTNERSHIP IN ITALY – UBI Banca Becomes League’s First Official Banking Partner in Italy – MILAN, Sept. 2, 2016 – The National Basketball Association (NBA) and UBI Banca, one of Italy’s leading banks, announced today a multiyear marketing partnership that makes UBI Banca the exclusive retail banking partner of the NBA in Italy and the league’s first financial services partner in the country. The partnership offers UBI Banca customers the opportunity to use NBA-branded prepaid cards featuring any one of the 30 NBA team logos, available now in branches and online at ubibanca.com. In addition, several UBI Banca branches will feature NBA-branded corners, and UBI Banca ATMs across Italy will feature NBA promotions aiming to increase engagement with a younger clientele. UBI Banca will further facilitate access to the NBA by offering their customers the chance to win tickets and behind-the-scenes access to NBA Global Games and NBA games in the U.S. each year. “We are pleased to welcome UBI Banca as an official partner of the NBA in Italy,” said NBA EMEA Senior Vice President & Managing Director Benjamin Morel. “UBI Banca is a prestigious brand in a key European market, and we look forward to working with them to engage fans across the country through customizable activations, including co-branded products and in-branch and online communications.” “UBI Banca has a long-lasting tradition of supporting sports, through the sponsorship of professional, amateur and youth organizations, active at both the national and the local level,” said UBI Banca CEO Victor Massiah. “Our partnership with the NBA allows us to link our brand with a major international name, connecting us to a large and growing fanbase in Italy.” Fans in Italy will also benefit from the partnership through UBI Banca’s support of NBA Zone, an interactive fan event set to take place in Milan’s Piazza Duomo Sept. 3-4, featuring Danilo Gallinari of the Denver Nuggets. Following NBA Zone, Gallinari will headline UBI Banca’s “Enjoy NBA” event in Bergamo Sept. 5, featuring three-point and dunk contests, basketball clinics led by NBA staff and a wheelchair basketball exhibition game organised by UBI Banca in collaboration with the Italian Wheelchair Basketball Federation. More NBA information can be found at nba.com/italia, the league’s official online destination in Italy, and on Facebook (NBA Italia) and Twitter (@NBAItalia). In addition, fans can watch live NBA games, highlights and special programming on Sky Italia and find official NBA merchandise on NBAStore.eu. 1 About the NBA The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2015-16 season featured 100 international players from 37 countries and territories. NBA Digital’s assets include NBA.com and the NBA app, which achieved record traffic during the 2014-15 season, as well as NBA TV. The NBA has created one of the largest social media communities in the world, with more than one billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes. About UBI Banca UBI Banca is the third largest Italian commercial banking group in terms of market capitalization with a market share above 5%, 1,560 branches mainly concentrated in the wealthiest areas of the country and over 17,500 staff. UBI Banca is a banking group listed on the Milan Stock Exchange and included in the FTSE/MIB index. ### Contacts UBI Banca Media Relations, media.relations@ubibanca, +39 027781 4213 - 4932 - 4936 Press office UBI Banca, Havas PR Milan Marco Fusco, 02 85457029 – 345/6538145 - [email protected] Rafaella Casula, 02 85457256 – 345/3780834 – [email protected] Catherine Mumford, NBA EMEA Communications, [email protected], +44 2074208924 Francesco Ferrario & Davide Janes, Connexia, Press office NBA Italia, [email protected] & [email protected], +39 02 8135541 2 .
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