ISAF SAILING WORLD CUP MELBOURNE Bayside City Council - Debrief • ..\..\..\Marketing, Media & PR\Video\Promo.Mp4 2

$ISAF SAILING WORLD CUP MELBOURNE Bayside City Council - Debrief • ..\..\..\Marketing, Media & PR\Video\Promo.Mp4 2$ ATTACHMENT 1 - ISAF SAILING WORLD CUP MELBOURNE Bayside City Council - Debrief • ..\..\..\Marketing, Media & PR\Video\promo.mp4 2. ISAF SWC - GLOBAL PERSPECTIVE • ISAF Commitment to new model • Pinnacle Olympic Sailing Series to provide pathway to Olympic Games and for sailing as a sport to remain an Olympic sport • Provide a commercial model for the athletes • Showcase the sport at iconic locations globally • Grow participation in non-traditional regions (Africa, Asia, South America) 3. 2014 HIGHLIGHTS • Increase in competitor numbers • 22% increase from 2013 (76% increase from 2012) • Largest annual OTB regatta in Southern Hemisphere • Increase in media attention • Success of the ISAF SWC Dinner (content & sell-out) • New Race Management Model • Mercedes Benz Couta Boat Corporate Challenge • Hosted an ISAF IRO Seminar (3 days and 20 IRO’s) • Forecast to return a small profit back to the sport Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Preliminary Race Schedule 5th 6th 7th 8th 9th 10th 11th 12th 13th 14th 49er R1,2,3 R4,5,6 R7,8,9 R10,11,12 R13,14,15 Medal Race Reserve FX R1,2,3 R4,5,6 R7,8,9 R10,11,12 R13,14,15 Medal Race Reserve Nacra 17 R1,2,3 R4,5,6 R7,8,9 R10,11,12 R13,14,15 Medal Race Reserve RSXm R1,2,3 R4,5,6 R7,8,9 R10,11,12 R13,14,15 Medal Race Reserve RSXw R1,2,3 R4,5,6 R7,8,9 R10,11,12 R13,14,15 Medal Race Reserve Laser R1,2 R3,4 R5,6 R7,8 R9,10 Medal Race Laser R R1,2 R3,4 R5,6 R7,8 R9,10 Medal Race Finn R1,2 R3,4 R5,6 R7,8 R9,10 Medal Race 470m Registration R1,2 R3,4 R5,6 R7,8 R9,10 Medal Race 470w R1,2 R3,4 R5,6 R7,8 R9,10 Medal Race ISAF Sailing World Cup Kites m Races Races Races Medal Race Reserve Kites w Races Races Races Medal Race Reserve 2.4 R1,2 R3,4 R5,6 R7,8 R9,10 Skud R1,2 R3,4 R5,6 R7,8 R9,10 WAI Schools Event Racing FX (open) R1,2,3 R4,5,6 R7,8,9 R10,11,12 R13,14,15 Bic Techno R1,2,3 R4,5,6 R7,8,9 R10,11,12 R13,14,15 Laser 4.7 R1,2 R3,4 R5,6 R7,8 R9,10 Laser R m R1,2 R3,4 R5,6 R7,8 R9,10 Liberty R1,2 R3,4 R5,6 R7,8 R9,10 Optimist (open fleet) Optimist training R1,2 R3,4,5 R6,7,8 R9,10 420 R1,2 R3,4,5 R6,7,8 R9,10 29er Registration R1,2 R3,4,5 R6,7,8 R9,10 OK (Aust. Champ's) R1,2 R3,4,5 R6,7,8 R9,10 Invited Classes Viper R1,2 R3,4,5 R6,7,8 R9,10 505 R1,2 R3,4,5 R6,7,8 R9,10 Minnows R1,2 R3,4,5 R6,7,8 R9,10 Int Cadets R1,2 R3,4,5 R6,7,8 R9,10 Foiling Kites (exhibition) R1,2,3 R4,5,6 Breakwater to Beacon R1 ISAF Race Man. Seminar ISAF Int. Race Management Seminar Volunteer briefing Briefing 5pm Briefing 0830 Vol. post race drinks Drinks Drinks Drinks Drinks Drinks Drinks Drinks Drinks Volunteer BBQ Vol. bbq Vol. bbq Vol. bbq Opening function Corp. B'fast Competitors briefing Briefing 9am Race Officer Seminar RO Seminar SWC Dinner SWC Dinner Couta boats Arrival WW Race TW Race Corp. Race Functions / other Sponsor function Cocktail Corporate Day Sailing / Lunch Comp. function Sailors Party Medal Pres. Medal Presentations 5. Events Numbers 2013 Event Numbers 2014 Event Numbers • 28 Countries • 40 Countries (+42%) • 204 Olympic Sailors • 249 Olympic Sailors (+22%) • 518 Youth & Invited class sailors • 651 Youth & Invited Sailors (+26%) • 59 Registered coaches • 67 Registered coaches (+14%) • 248 Volunteers & Staff • 270 Volunteers & Staff (+9%) • 1,029 TOTAL PARTICPANTS • 1,257 TOTAL PARTICIPANTS (+22%) 5. 2014 Participant Breakdown Youth & Invited ISAF SWC – sailors Coaches, IRO seminar, Classes – sailors Volunteers & Staff • 14% Victorian • 66% Victorian • 37% Victorian • 41% Interstate • 28% Interstate • 17% Interstate • 45% Overseas • 5% Overseas • 15% Overseas • 33% female • 27% female • 28% female • Average Age 27 • Average Age 21 6. ECONOMIC DEVELOPMENT (BCC) 1. EVENT BUDGET EXPENDITURE (DIRECT) • $454,488 by the Event in BCC (64% of total Event expenditure) – a ROI of $91 for every dollar invested by BCC* • $90,050 by the Event at Sandringham Yacht Club 2. PARTICIPANT EXPENDITURE - ESTIMATED (DIRECT) • $569,520 ISAF SWC participants in BCC • $355,800 Youth & Invited Classes participants in BCC • $206,255 Affiliates (coaches, Volunteers & Staff) in BCC TOTAL ECONOMIC IMPACT ON BAYSIDE CITY COUNCIL • $1,586,063 Direct expenditure into BCC - a ROI of $317 for every dollar invested by BCC* • $2,950,078 Unconstrained Economic Impact into Bayside City Council (using Major Events Economic multiplier x1.86) * Based on BCC cash investment of $5,000 * Does not include or make any assumption on addition (non-registered) friends and family attending however it is estimated that this would increase expenditure by approx. 45% * All figures exclude GST 7. PROMOTING BAYSIDE BRAND MEDIA HIGHLIGHTS • National mainstream TV coverage • Channel 7 – Sunrise, ABC TV - News Breakfast, Network 10 News • 170+ Globally distributed online new articles • Sailing media channels • 13 radio segments • SEN, 774 ABC, ABC Radio National, RSN Sports Radio • 20+ mainstream print media articles • Herald Sun, The Age, The Australian, The Daily Telegraph, Leader Group, MMP Weekly Group 8. OPPORTUNITY FOR BAYSIDE • Showcase Bayside to the world • Significant economic impact to local traders • Activate existing marina and foreshore infrastructure • Assist SYC in breaking down community perceptions about club and sailing • Showcase Bayside and Victoria as the Sailing Events capital and attract other international Events to Bayside.

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