Carcar Chicharon: a Potential for Tourism Multidisciplinary Research Impact Studies Vol
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Asia Pacific Journal of Multidisciplinary Research, Vol. 3, No. 5, December 2015 Part I _______________________________________________________________________________________________________________ Asia Pacific Journal of Carcar Chicharon: A Potential for Tourism Multidisciplinary Research Impact Studies Vol. 3 No.5, 163-170 December 2015 Part I Ian Christian P. Cosido1, Cristian John Urtola2, Rhea Mae A. Ponce, P-ISSN 2350-7756 Reynaldo B. Inocian3 and Rebecca Leslie J. Cabras E-ISSN 2350-8442 Social Sciences Department, College of Arts and Sciences, Cebu Normal www.apjmr.com University, Cebu, Philippines, 6000 [email protected], [email protected], [email protected] Date Received: November 20, 2015; Date Revised: December 19, 2015 Abstract - This study determines the economic potential of chicharon business in Carcar City, Cebu, Philippines. It answers these objectives to: (1) check its profile with reference to: capitalization, volume of products, types of products, marketing, profit and number of workers; (2) ascertain its problems; (3) assess its economic potential to different stakeholders, namely: business owners, workers, vendors, and the community; and (4) evaluate its effects to the other sectors of the city.This study used an ethnographic design with naturalistic observation, interviews of key informants, field notes, and supported with secondary data. KIs were interviewed through interview guides, during their most convenient time. To observe ethics, names of KIs and other stakeholders were held confidentially. The findings were validated through expert triangulation. The chicharon business contributed to Carcar’s small scale industry. Despite various challenges faced; it continued to grow, contributing to the socio-economic development. Its potential cascaded to other economic sectors, especially for the city’s viability as a tourism hub. For further investigation, these are hereby recommended: culture and heritage advocates may continue to find ways to preserve the city’s centuries old delicacy; adoption of new technologies to make the products competitive in local and global markets; and follow up studies to sustain the business’ economic potentiality. Government agencies may continue its present programs to sustain the business; strong financial assistance; improved environmental sanitations; programs and trainings, efficient machinery to help the business prosper and make Carcar a potential tourist destination. Keywords: Chicharon, economic impact INTRODUCTION chicharronesin Latin America [4]. In Mexico and Delicacies represent the culture and tradition of Peru, chicharron is used as an ingredient to stuff other every society. In most places, these are dishes, similar to the Cebuano sated mongo soup commercialized for gustatory delight. Delicacies are mixed with a pounded chicharon, for a regular meal. landmark symbols of certain places. To Peryra, Carcar Another food historian Lilian Borromeo posits city, one of the bustling cities in the southern Cebu, that chicharon has been first introduced to the has been known because of its chicharon delicacy Philippines during the early part of Spanish colonial [1].Chel Galang [2], a food historian, says that regime [2]. During that period, two types of chicharon chicharon is generally made of deep fried pork rind. are known: the chicharon with lean meat and To Ramos, its origin can be traced from an chicharon ampaw (plain pork rind). The former is an agricultural region of Spain named Andalucia [3], appetizer and eaten only by the illustrados or the rich; where this has become a part of the regular dishes of while the latter is exclusively for the indios or the countries colonized by Spain. Since then, chicharon natives of the Philippines. Patricioalso mentions that derives its name from the Andalucian word the oil extracted from chicharon are also used as oil “chicharron”, meaning “fried pork skin” [2]. To for cooking bread such as dulceprenda and pancallo Campion, chicharon has different names all over the de San Nicolas [2]. world, like for instance: pork cracklings in United Filipinos thought that chicharon is diffused to our States, pork scratchlings in United Kingdom, and culture, whichhas beena part of their culture before the 163 P-ISSN 2350-7756 | E-ISSN 2350-8442 | www.apjmr.com Inocian, Carcar Chicharon: A Potential for Tourism Impact Studies? _______________________________________________________________________________________________________________ beginning of Spanish colonization in the country. The softened pork rinds are sliced and chopped into pieces. Igorot in the Cordilleras has the etag or itag (local After chopping and slicing, the pork rinds are half- chicharon). Etag, according to Go Baguio! [5], is cooked by frying with the use of medium heat to made of pork belly and is marinated with salt before it extract the oil. After frying, the pork rinds are fried is left hanging while being exposed to smoke for two again using extreme heat to make it crispy. Pereyra days. After being smoked, etag is stored in a jar and adds that while frying, chicharon may also be sun- boiled before it is eaten. To Patricio, etagis often dried or oil-drained in addition to the commonly served during important occasions,like a celebration adapted method [1]. of a bountiful harvest [2]. According to Philippine Studies expert Dr. From its original form, chicharon has evolved to Gonzalo Campo amor, when interviewed by Patricio, different kinds in various places in the Philippines. In says “despite chicharon’s high saturated fat and Sta. Maria, Bulacan, chicharon also takes its new form sodium content, which can cause cardiovascular, renal as microwavable chicharon. Instead of pork rind, the and other diseases if not consumed in moderation, it is people in Camiling, Tarlac, Philippines use pork belly still patronized by the Filipinos since its ingredients as their main ingredient in making chicharon. Aside are less expensive compared to many Filipino dishes” from pork, chicharon can also be made using beef, [2]. Patricio stresses that chicharon also reflects the meat of buffalo, frog, insects, chicken, and other farm resourcefulness of the Filipinos since it is not only a animals. Also, chicharon’s size during Spanish way to preserve food; but also to maximize the pork’s colonial regime is smaller compared to today’s utility, unlike in some countries where its rind is average-size with its new dimensions, from tidbits to thrown away with no value [2].Given the fact that around 3 feet in length [2]. chicharon is one of the famous delicacies in Carcar, it In Carcar City, Philippines, the chicharon business is relevant to determine its impact in the community has been introduced by Patricio Paras and and other stakeholders, since food industries account Anunciacion Alesna-Paras during World War II. to a significant percentage to the total manufacturing Patricio Paras is a henchman of the Japanese soldiers, firms in Cebu. In addition, Ramirez confirms that food where he observes that the Japanese soldiers only industry employs significant percentage of Cebu’s consume the pork’s lean meat and set aside its rind. population, and contributes to the increase of total He gets the rind and uses it as the main ingredient of export income [9]. chicharon. To Barcenas, the Paras couple Chicharon does not only satisfycravings of the commercializes chicharon; although its texture and palate; but it reflects Cebu’s rich history and culture. marketing are different from what it is today Despite its benefits, there are no formal researches [6].Carcar’s chicharon business grows when Carmen being conducted to determine its economic potential. Alforeza and Irnea Barcenas – the Paras’ daughters, The study may determine how chicharon affects the improve the product to cope withthe market demands. city’s economy. The results are also utilized to assess According to Newman, almost all of Carcar’s its status and other necessary concerns affecting the chicharon businesses are run by the Paras’ third city’s local industry.Thelocal government canboost generation in a friendly competition, although non- the city’s business. Newman quotes that: “…for as family members are now engaged in the business as long as the supply and quality will remain, people well [7]. will go all the way to Carcar for a taste and a supply Unlike in other places where machines are used to of crispy, tasty Chicharon!” [7] This means when the pack the food, Carcar chicharon is manually cooked supply and quality of Carcar chicharon is sustained, and packed, with the use of wooden fuel. As the business is improved, thus socio-economic mentioned in “Rated K”, like other chicharon in the development of its stakeholders is promoted. country, Carcar’s own does not only serve as a delicacy; but it is also used as an ingredient to other OBJECTIVES OF THE STUDY food [8].Barcenas stipulates that the creation of This study determines the economic potential of Carcar’s chicharon involves a tedious process [6]. chicharon business in Carcar City, Cebu, Philippines. First, the pork rinds are placed in a big frying pan and It answers these objectives to: (1) check its profile boiled for around two hours to soften. This is the with reference to: capitalization, volume of products, stage where seasoning is done. After boiling, the types of products, marketing, profit and number of 164 P-ISSN 2350-7756 | E-ISSN 2350-8442 | www.apjmr.com Asia Pacific Journal of Multidisciplinary Research, Vol. 3, No. 5, December