CONCEPTS of MALLS in MUMBAI of Marketing Management
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PROJECT REPORT On CONCEPTS OF MALLS IN MUMBAI Of Marketing Management By Sayed Faiz Alam Ali Hasan S.Y.BMS ROLL NO: 13 SANT GADGE MAHARAJ COLLEGE OF COMMERCE AND ECONOMICS INTRODUCTION OF MALLS:: Malls are basically buildings with many shops, selling different products to the consumers. Malls are generally associated for exquisite shopping experience they provide to the consumers. But there’s more than just shopping to the malls. Malls these days aarere equipequippedped with state almostof art of all architecture kind of products comprising of world spacious renowned shops whbrandich s,boasts be it ofclothing, selling crockery, toys, electronic equipment, there is no dearth of products in malls. These days malls stock up multitude of products and come up with innovative strategies to sell them to the customers. Besides shopping there’s plethora of things that one can do in malls. Malls generally have food outlets of various branded food chains, these places provide for usual hangout to people who visit malls. Along with shopping experience you get to relish on various delicacies these food outlets provide. Thus if you want to have a quick bite or some quality food, look no further than the nearest MALLS IN MUMBAI: Malls have become the latest trend of shopping in cities, where peopl peoplee don’t have much time to go to diffedifferentrent places for buying various things. The malls have changed the idea of old shopping, when people used to shop in different markets, while sweating and holding several bags at the same time. Bombay is not unmarked by tthehe vogue of shopping malls that offer the ultimate shopping experience. Actually, Mumbai is dotted with colossal malls, both specialized and assorted ones. Some of the famous malls in Mumbai are listetd below: •• Atria Mall Address : Near Nehru Planetarium Dr. Annie Beasant road, Worli. •• Pantaloons Borivali (West) Address : Near from Platform No.7 and 8 •• Pantaloons Lower parel (West) At High Street Phoenix •• Center One Shopping Mall Vashi Address : Sector 30 , Navi Mumbai-Vashi, Pincode 400050 • Cine World Thane •• City Centre Goregaon (West) Walking distance from Station •• Orchid City Centre Mumbai Central Address : 1st floor, Bellasis Road, Mumbai Central(E), Mumbai- 400008 •• Sobo Centre – (New Name Of / Or in replacement Of Cross Road Mall ) Address : Haji Ali, Mumbai – 400034 (Nearest Station To Reach is Mumbai Central) •• The HUB – Goregaon Address : Western Express Highway Goregaon (East) •• Cross Road Mall 2 Address : Opposite Bajaj Bhavan, Nariman Point, Mumbai 400021 •• Earth Castle Mall Address : Opp. Sikka Nagar, Charni Road (East) • Eastern Mall, Malad(E) •• E Mall Thane Address : 3 Hath Naka, Eastern Express highway, Thane •• Eternity Mall Address : Teen Hath Naka, Eastern Express highway, near Woodland Restaurant, Thane (West) •• Fun Republic Address : Shah Industrial Estate, New Link Road, Andheri – West •• Fun Zone Shopping Mall Borivali (West) •• Globus Address : Hill Road, Bandra (W) •• Kalaghoda Shopping Fort (Nearest Station is Churchgate) •• Eternity Mall, Thane •• Haiko Mall Powai (Andheri East) •• High Street Phoenix Address : 462, Senapati Bapat Marg, Lower Parel, Mumbai •• Huma Mall at Kanjurmarg Mumbai •• Hypercity Malad Address : Next to Inorbit Mall, Link Road, Malad (West), Mumbai 400 064 •• Infinity Mall Andheri Address : Link Road, Lokhandwala, Andheri (West), Mumbai 400053 •• Inorbit Mall – Malad Address : Mindspace, Link Road, Malad (West), Mumbai 400064 •• KBN Linking Road, Bandra (West) •• Lake City Mall Thane Address: Kapurbawdi Junction ,Ghodbunder Road, Thane (West), •• Leo Mall at Quarry Road, Bhandup(West) •• Nakshatra Mall at Ranade Road, Dadar (West) •• Nirmal Lifestyle LBS Marg, Mulund (West) • Platinum Mall •• Prime Mall at Irla, Vile Parle (West) •• Quorum Mall Lower Parel •• Raghuleela Mega Mall – Kandivali (West) Behind Poisar Depot, S. V. Road, Kandivali (West) For shopping and hangout, Mumbai is like a paradise for shopping lovers. Apart from the usual market for shopping, the city is also full of malls that cater to everyone – right from brand conscious people to those looking for reasonable items. The concept of shopping malls has enabled people to shop for everything under one roof, without having to roam around under the naked glare of the sun. Most of them also comprise of cinema halls, so that you can easily spend the entire day at a single place. Read on further to know about the shopping malls in the Bombay city of India. The specialized ones deal in sports items, wedding, jewelry etc. Whereas, other malls have almost everything, ranging from clothes, shoes, things of dadaililyy neneeded,, rereststauaurarantnts,s, dedesisigngnerer wawatctchehess & pupursrseses,, gagamemess cocoururt,t, electronics, music galleries, beauty salons to lounge. The main purpose behind shopping malls is to ensure comfortable shopping to the people, where they can park their car, leave children in their favorite game court, shopping to their heart’s content from various outlets and finally, munch at the best restaurant.Here is the list of all malls in mumbai with their address and phone number and location. The concept of shopping malls has overtaken the poppopularityularity of the bazaars that was the hallmark of Indian tradition. Shopping malls is basic basicallyally a westewesternrn concepconceptt but IndianIndianss simplsimplyy love the mall mantra that has spread far and wide. Indians love shopping in the air-conditioned malls and saving time is the main objective of mall shopping. CONCLUSION: We all know that Indian culture is colorful and markets, bazaars are the main essence of this, our tradition says shopping from different markets and shops but now people are not even thinking of that and loolookinkingg mormoree and malls arounaroundd thethem.m. The greagreatt IndIndianian mall boom isis here. Even Mumbai has found space for over 23 mega mall projects since 2003. From construction magnates, automobile manufacturers and even diversdiversifiedified conglomconglomerateeratess - wannabwannabee retail playeplayersrs are lininliningg up to get a piece ooff the malmalll pie. BButut there are warnwarninging sigsignsns that alls not well - mall rentals in Gurgaon plummeted by 20% within a month in the first quarter of 2005. A leading retailer recently vacatevacatedtentenancancydy awas prestiprestigious comcomplegiouspleted ted.mall. Thein MumbMumbaiconconstrustructiaiction evenon cocost beforest ooff athe mamall firstll oof f yearglglobaoball of standastandardsrds is in the range of RRss 1,500-2,1,500-2,000000 per squasquarere foot. ThThusus mall investinvestmentsments are signisignificantficant and requirequirere a break-ebreak-evenven horizon of anywhere from 5 to 10 years. To sustain interest in a mall for that period of time requires serious thought and long-term planning..