Director of Recruitment

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ACADEMY OF PRINCIPLED LEADERS.

DIRECTOR OF RECRUITMENT

WORKBOOK 1 GROUP 1 GROUP 4 GROUP 7 Beta Pi Associate Chapter Beta Zeta Beta Frostburg State University Truman State University University of Cincinnati Eta Nu Associate Chapter Omega Phi University of Wisconsin-Madison Missouri State University Southeastern Louisiana University Lambda Associate Chapter Alpha Epsilon Epsilon Xi Black Hills State University Henderson State University Saint Louis University Zeta Omega Associate Chapter Psi Theta The Ohio State University Central Michigan University Northwest Missouri State University Zeta Tau Associate Chapter Beta Upsilon Alpha Iowa State University Cleveland State University University of Central Missouri Zeta Upsilon Associate Chapter Zeta Mu Zeta Associate Chapter University of Nebraska-Lincoln William Woods University Northeastern State University Eta Lambda Associate Chapter Beta Chi Epsilon Rho University of Maryland-College Park University of Nebraska at Kearney Salisbury University Eta Mu Associate Chapter Beta Zeta Epsilon Tau University of Kansas University of Central Oklahoma University of North Carolina at Charlotte Gamma Beta Delta Alpha GROUP 2 University of Wisconsin-Stevens Point East Carolina University Alpha Phi Beta Kappa Epsilon Upsilon Southeast Missouri State University University of Wisconsin-La Crosse Virginia Polytechnic Institute & State University Alpha Lambda Concord University GROUP 5 GROUP 8 Epsilon Mu Beta Xi Beta Alpha Marshall University Winona State University University of Missouri Gamma Rho Alpha Chi Zeta Pi Cameron University University of Illinois at Urbana-Champaign University of Arizona Mu Epsilon Sigma Beta Theta

LEADERS. Southeastern Oklahoma State University Southern Illinois University-Edwardsville Purdue University Epsilon Zeta Beta Gamma Eta Epsilon Associate Chapter Embry-Riddle Aeronautical University-Prescott Youngstown State University Texas Tech University Upsilon Epsilon Lambda Sigma University of Arkansas-Monticello Plattsburgh State University of New York University of Central Arkansas Epsilon Omega Gamma Theta Epsilon Chi Florida Institute of Technology University of Missouri-St. Louis Auburn University Epsilon Theta Alpha Omega Chi Plymouth State University Missouri University of Science and Technology Western Michigan University Zeta Phi Associate Chapter Zeta Alpha GROUP 3 Carroll University Arizona State University Delta Phi Kappa Epsilon Phi

ACADEMY OF PRINCIPLED Fitchburg State University University of Wisconsin-Whitewater University of Alabama Epsilon Delta Gamma Xi University of Massachusetts-Lowell University of Wisconsin-Platteville Beta Iota California University of Pennsylvania GROUP 6 Delta Psi Associate Chapter Gamma Pi Robert Morris University Stephen F. Austin State University Delta Upsilon Zeta Sigma Penn State Erie-Behrend College Colorado State University Delta Pi Zeta Psi Associate Chapter University of Pittsburgh at Johnstown University of Colorado Boulder Gamma Tau Zeta Lambda Millersville University University of Nevada-Reno Epsilon Omicron Delta Monmouth University Emporia State University Epsilon Pi Zeta Kappa University at Buffalo, The State University of NY Kansas State University Epsilon Pittsburg State University Zeta Omicron Michigan State University Sigma Tau Gamma Fraternity, GammaInc. Chi 2 © 2021, Earl A. Webb AcademyMichigan Technological University Gamma Phi University of Southern Indiana ACADEMY OF PRINCIPLED LEADERS.

Sigma Tau Gamma Fraternity 8741 Founders Road | Indianapolis, IN 46268 Phone: (317) 644-1920 | Web: sigtau.org | Email: [email protected] 3 LEADERS. ACADEMY OF PRINCIPLED

5 Thursday, January 07

On Your Own Time Pre-Assessment Survey Sent via Email

Friday, January 08

On Your Own Time State of the Fraternity Address Sent via Email

Saturday, January 09

10:00 – 11:30 AM Presidents Track Zoom link sent via email Director of Finance & Operations Track Director of Recruitment Track Standards Board Chairman Track

11:45 – 12:15 PM Keynote Address Zoom link sent via email Josh Orendi, Co-Founder and Chief Business Development Officer, Phired Up & TechniPhi

12:15 – 12:45 PM Lunch and Roundtable Discussions Zoom link sent via email Housing Foundation Recruitment

12:45 – 1:15 PM Keynote Address Zoom link sent via email Josh Orendi, Co-Founder and Chief Business Development Officer, LEADERS. Phired Up & TechniPhi

1:15 – 2:05 PM Breakout Session 1 Zoom link sent via email Presidents Track Director of Finance & Operations Track Director of Recruitment Track Standards Board Chairman Track

2:15 – 3:05 PM Breakout Session 2 Zoom link sent via email Presidents Track Director of Finance & Operations Track Director of Recruitment Track Standards Board Chairman Track ACADEMY OF PRINCIPLED 3:15 – 4:05 PM Breakout Session 3 Zoom link sent via email Presidents Track Director of Finance & Operations Track Director of Recruitment Track Standards Board Chairman Track

4:05 – 4:30 PM Track Closing Zoom link sent via email

Wednesday, January 13

8:00 - 9:00 PM Spring Semester Kickoff Zoom link sent via email

Monday, January 11 - Friday, January 22

Pre-scheduled Chapter Meetings with Staff Liaisons Zoom link sent via email

On Your Own Time Pre-Assessment Survey Sent via Email

Friday, January 08

On Your Own Time State of the Fraternity Address Sent via Email

Saturday, January 09 DIRECTOR OF RECRUITMENT 10:00 – 11:30 AM Presidents Track Zoom link sent via email Director of Finance & Operations Track Director of Recruitment Track Standards Board Chairman Track WORKBOOK

11:45 – 12:15 PM Keynote Address Zoom link sent via email Josh Orendi, Co-Founder and Chief Business Development Officer, Phired Up & TechniPhi

12:15 – 12:45 PM Lunch and Roundtable Discussions Zoom link sent via email Housing

Foundation ACADEMY OF PRINCIPLED Recruitment

12:45 – 1:15 PM Keynote Address Zoom link sent via email Josh Orendi, Co-Founder and Chief Business Development Officer, Phired Up & TechniPhi

1:15 – 2:05 PM Breakout Session 1 Zoom link sent via email Presidents Track Director of Finance & Operations Track Director of Recruitment Track Standards Board Chairman Track LEADERS. 2:15 – 3:05 PM Breakout Session 2 Zoom link sent via email Presidents Track Director of Finance & Operations Track Director of Recruitment Track Webb Academy Standards Board Chairman Track January 9, 2021 3:15 – 4:05 PM Breakout Session 3 Zoom link sent via email Presidents Track Director of Finance & Operations Track Director of Recruitment Track Standards Board Chairman Track 4:05 – 4:30 PM Track Closing Zoom link sent via email Virtual Wednesday, January 13

8:00 - 9:00 PM Spring Semester Kickoff Zoom link sent via email

Monday, January 11 - Friday, January 22

Pre-scheduled Chapter Meetings with Staff Liaisons Zoom link sent via email

Sigma Tau Gamma Fraternity 8741 Founders Road | Indianapolis, IN 46268 Phone: (317) 644-1920 | Web: sigtau.org | Email: [email protected] 7 ROLE OF THE DIRECTOR OF RECRUITMENT

The primary objective of the Director of Recruitment is to serve as a member of the Executive Cabinet and ensure the longevity of the chapter through purposeful recruitment and retention efforts and promotion of benefits of membership.

KEY ROLES

• Lead, manage, and support the Academic Coordinator, Diversity Coordinator, Newsletter Coordinator, Recruitment Coordinator, Retention Coordinator, Social Media Coordinator, and Website Coordinator. • Lead the Recruitment Division while creating a supportive environment for existing members to thrive. • Meet regularly, both individually and as a division, with coordinators. • Attend all Executive Cabinet Meetings. • Develop, submit, and oversee budget for areas of responsibility.

It is through his efforts and leadership that the Director of Recruitment will grow the organization in both intellect and membership to advance the goals of the chapter and ensure that the fraternity endeavors forward.

The Director of Recruitment leads, manages, and supports several coordinators including:

• Academic Coordinator LEADERS. • Diversity Coordinator • Newsletter Coordinator • Recruitment Coordinator • Retention Coordinator • Social Media Coordinator • Website Coordinator

NOTES ACADEMY OF PRINCIPLED

9 LEADERS. ACADEMY OF PRINCIPLED

11 POSITION REVIEW

Academic Coordinator

• Maintain an academic program that will foster a culture of academic achievement within the chapter. • Refer members to the Standards Board that do not meet minimum academic expectations. • Organize and host educational related workshops. • Provide academic support to members upon request. • Distribute academic resources to members of the chapter each semester, including but not limited to, writing and tutoring center hours and costs, academic advising center locations and hours, etc. • Report both individual grades, chapter grades, and community statistics (rankings, council GPAs, and all-male average) to Headquarters Staff each semester.

Position notes: ______

LEADERS. ______

Diversity Coordinator

• Develop and maintain efforts for a diverse and inclusive chapter environment through active conversations and programs related to understanding and respecting human differences. • Promote multicultural campus and community events within the chapter.

ACADEMY OF PRINCIPLED • Plan or partner for a diversity related program once per academic year. • Serve as a liaison between the chapter and the primary campus diversity office.

Position notes: ______

• Design and disseminate regular communication and updates to chapter stakeholders via newsletter and other mass communication methods. • Promote the benefits of membership and positive image of the fraternity within the campus and community. • Disseminate information, events, and outcomes of campus-based events (Homecoming, Greek Week, Parents Weekend, etc.).

Position notes: ______

______ACADEMY OF PRINCIPLED ______

Recruitment Coordinator

• Organize and coordinate recruitment efforts and plan, which may include organization presentations, recruitment meetings, and interest meetings. • Use ChapterBuilder and train members of the Recruitment Team on ChapterBuilder.

• Invite full-chapter membership to ChapterBuilder. LEADERS. • Review and research latest recruitment practices and efforts and participate in Headquarters organized recruitment workshops and programs. • Promote the benefits of membership and positive image of the fraternity within the campus and community.

Position notes: ______

13 Retention Coordinator

• Monitor overall member success, involvement, and chapter contributions. • Partner with Academic Coordinator to identify high-risk members and provide assistance, guidance, and support for improvement. • Meet once per semester with campus Dean of Students Office to review campus-based student support services. • Assist with development of workshops and chapter programs to increase member success. • Listen to and mediate chapter grievances.

Position notes: ______

LEADERS. ______

Marketing & Social Media Coordinator

• Partner with campus and community resources to better promote the opportunities and brand of Sig Tau. • Promote the benefits of membership and positive image of the fraternity within the campus and community. • Design and disseminate regular communication and updates to chapter stakeholders via social media and other mass communication methods.

ACADEMY OF PRINCIPLED • Create a marketing strategy and follow the Fraternity Branding Guide to promote recruitment activities, benefits of fraternity, and other chapter programs.

Position notes: ______

• Promote the benefits of membership and positive image of the fraternity within the campus and community. • Maintain accurate information for chapter website and submit content to Headquarters Staff for Fraternity-wide publications and platforms.

Position notes: ______ACADEMY OF PRINCIPLED

Notes on Understanding Your Role: ______LEADERS. ______15 IMPORTANT DATES AND DEADLINES

Spring 2021 – Fall 2021

JANUARY 2021 DUE DATE Virtual Webb Academy Attendance January 9, 2021 President, Director of Finance, Director of Recruitment, Standards Board Chairman Spring Billing Cycles Set-Up in Vault January 15, 2021

MARCH 2021 Spring Association Report Due March 1, 2021 $200 Late Fee

APRIL 2021 Spring Initiation Report Due April 1, 2021 $200 Late Fee Fall Roster Update Due April 15, 2021 Chapter Standards Report Due April 15, 2021 Admin. Suspension

MAY 2021 National Dues & Fees Balances Due May 31, 2021 National Dues & Fees, Member Safety, Conferences

JUNE 2021 Summer Conference Attendance TBD

JULY 2021

LEADERS. Fall Billing Cycles Set-Up in Vault July 15, 2021

OCTOBER 2021 Member Safety Balance Due October 1, 2021 Admin. Suspension & Surcharge Fall Association Report Due October 1, 2021 $200 Late Fee Form 990: Tax Organizer Due October 1, 2021 Admin. Suspension & 5% Surcharge

NOVEMBER 2021 Fall Initiation Report Due November 1, 2021 $200 Late Fee Spring Roster Update Due November 15, 2021 Annual Officer Elections Chapter Discretion

ACADEMY OF PRINCIPLED DECEMBER 2021 Officer Updates in Vault Due December 1, 2021

How do you plan on revisiting these deadlines with your Executive Cabinet regularly so that you don’t miss any items on this list?

Social Excellence [n]: A state of perpetual generosity, curiosity, positivity, and openness to limitless possibility. A desire to intentionally connect with others. The ability to engage in deep, meaningful conversation. Acting in a responsible and respectable manner with high expectations of others. Being authentic and living everyday with integrity as the best version of oneself. Being confident and vulnerable. Being fun and compassionate. Being open, kind, and bold. The highest level of societal participation and contribution.

CURIOSITY ACADEMY OF PRINCIPLED GENEROSITY LEADERS. AUTHENTICITY

VULNERABILITY

17 RECRUITMENT POLICIES

As a member of the North American Interfraternity Conference (NIC), Sigma Tau Gamma supports year-round recruitment because we believe any students who want to experience fraternity have the right to participate.

Throughout the history of the fraternity movement, the term “rush” has described the various activities used by fraternity men to entice first year students to join their chapters. Today the word “recruitment” is more accurate in describing a carefully crafted plan of action by successful chapters in communicating the benefits of fraternity membership to potential new members.

Recruitment is a deliberate process that should involve every member of the chapter with an emphasis on personal development and fraternity values.

In accordance with NIC Standards, Sigma Tau Gamma observes the following policies:

1. In order to join a chapter of Sigma Tau Gamma, a potential new member (PNM) must have a minimum GPA of 2.5/4.0.

LEADERS. 2. Alcohol and drug use are prohibited during recruitment events or activities. 3. Membership in Sigma Tau Gamma is open to any male who meets the requirements of membership.

Common Terms

Continuous Recruitment/24-7: Recruitment is a constant process that happens every day, regardless of the time of year.

ACADEMY OF PRINCIPLED • Continuous recruitment efforts recognize the reality of relationships. There is no set time to build relationships that result in a mutual interest in affiliation. Men and chapters should be free to associate with each other at a time that is mutually beneficial and agreeable to them. • Sigma Tau Gamma and the NIC support Continuous Recruitment.

Notes on Continuous Recruitment: ______

Sigma Tau Gamma Fraternity, Inc. 18 © 2021, Earl A. Webb Academy Summer Recruitment: Coordinated either by an IFC or individual chapter and occurs when the campus is not in session. Events can take place on the campus, in a chapter house, or at another designated location.

• Recruitment practices that bring chapter members to the PNM are ideal for building individual friendships. Summer recruitment can and should involve the parents of PNMs. • Sigma Tau Gamma and the NIC support Summer Recruitment.

Notes on Summer Recruitment: ______ACADEMY OF PRINCIPLED ______

Deferred Recruitment: PNMs are required by the campus to wait a certain amount of time or complete a designated number of credits before being allowed to join a fraternity .

• This allows students to become acclimated to the college setting allowing a less stressful transition from high school while promoting a safer new member experience. • Sigma Tau Gamma and the NIC do not support Deferred Recruitment as it is an inequitable application of student policy and an infringement on the associational

rights of students of organizations. Independent research shows the following: LEADERS. • Fraternity members exhibit higher levels of growth, learning, and development than non-fraternity men, and the difference in growth is most pronounced during a man’s first semester of college. • Fraternity members have higher campus retention rates than non- fraternity men. • The graduation rate among fraternity men is higher than non-fraternity men. • A successful fraternity experience provides men with a sense of community and support network that aids in a successful transition to the collegiate experience.

Notes on Deferred Recruitment: ______19 RECRUITMENT POLICIES

Formal Recruitment: A designated and coordinated recruitment period usually organized by an IFC. Usually, PNMs are required to register for recruitment, attend a certain number of recruitment events, and cannot accept a bid until a designated date.

• This process promotes a fair approach, allowing all chapters to meet the men going through recruitment without creating additional barriers to joining. This process is easier for a chapter, who waits for the men to come to them. • Sigma Tau Gamma and the NIC support Formal Recruitment when it does not create additional barriers to joining and is used in conjunction with Continuous and Summer Recruitment.

Notes on Formal Recruitment: ______LEADERS.

In the fall, my campus operates in ______

______recruitment model(s).

In the spring, my campus operates in ACADEMY OF PRINCIPLED ______

______recruitment model(s).

My campus does or does not allow summer recruitment. (circle one)

• Please be sure to understand and adhere to local, state, and CDC guidelines regarding gathering size and other COVID19 restrictions. • Understand the guidelines of your university and follow them closely. • Contact Sigma Tau Gamma Headquarters for continued Recruitment support. • Understand the state of your chapter’s membership. How many brothers do you currently have and how many will graduate over the coming year? How many people do you need to recruit to sustain and ensure the longevity of your chapter?

Top 15 Things to Know for Recruitment This Year

1. We must continue to recruit • Despite the circumstances, we must help Sigma Tau Gamma continue to endeavor forward by recruiting Noble Gentlemen. Your chapter needs members to survive. • At minimum, we must replace the brothers that we will lose this year due to graduation or other circumstances. • This is how we exhibit the Principle of Excellence.

2. Make the best of every situation

• Yes, digital recruitment feels weird. The sooner you accept the situation, the quicker you ACADEMY OF PRINCIPLED can start endeavoring forward. • Everyoneisinthesameboat.Everyorganizationonyourcampusandeveryindustry around the world is having to adapt. • Reframe your attitude and realize the silver lining of this situation... every chapter on your campus is brought to a level playing field. Take advantage of this and use your passion and recruitment training for Sigma Tau Gamma to separate yourself from others.

3. Retention is equally as important • We need to continue to add fresh life to our chapters. BUT, before that... we need to focus on making sure we take care of the brothers we already have. • 2020 has been hard on all of us. Please take the time to invest in your brothers so that you maintain who you already have. LEADERS. • This is the Principle of Brotherhood at its finest.

4. Focus on building authentic connections with potential new members • Think about this... an incoming freshman on your campus just had their senior year ripped away from them. They had no prom, they could not walk the stage at graduation, they may have missed out on their senior sports season. They are hurting and long for a place to call home. • If you take a genuine interest in the potential new members you speak to and focus on building an authentic connection, that is the best way to recruit them into your chapter.

5. ZOOM, ZOOM, ZOOM • Zoom should be utilized as one of the primary settings of recruitment in a socially distant world. • Secure a Premium Zoom account that allows for you to host up to 300 participants with no time-limit! • Some universities already provide enrolled students with a premium account. Contact campus professionals to see if you have access already. • If your university does not provide a premium Zoom account, the cost is $149.99. This would be best paid for with your chapter’s recruitment budget.

6. Take advantage of the Digital Recruitment Classroom • The Digital Recruitment Classroom is a resource that every chapter and every brother have access to. • This resource educates and trains brothers on the art of fraternity recruitment. • This resource takes you step by step on how to recruit. It starts with the basics of recruitment and ends with discussing the art of digital recruitment. • Every chapter President and Director of Recruitment has been sent the PDF that 21 contains the unique Sig Tau link. • Chapters are guaranteed to improve their recruitment results if brothers take advantage of this resource and complete it in its entirety. • Access the Digital Recruitment Classroom

7. Know your chapter identity • Now, more than ever, it is important to know who your chapter is, what you stand for, and where you are going. • It is critical that you and your members know your identity. “Who are we?” This could be a brotherhood bonding activity as brothers discuss chapter identity moving forward.

8. Know YOUR Sig Tau story • Every brother has a unique story as to how they become a brother of Sigma Tau Gamma. Do some reflecting and identify what YOUR Sig Tau story is. • This is one of the most affective personal recruiting tools you can have. If you know your story, you can then relate it to potential new members as you try to recruit them into your chapter.

9. Don’t wait for potential new members to come to you, you must go get them • If you think that potential new members are going to text you first, send you an Instagram DM, or reach out first, then you are going to have a rude awakening when no one does. • You must own responsibility of chapter recruitment efforts. You must be willing to make that first form of outreach to a potential new member. Text messages, e-mails, Instagram DM’s, Twitter messages, and phone calls are things that you will need to be comfortable with.

10. Invest in your Social Media presence • Since in person gatherings are restricted, the money you would be spending can now be

LEADERS. allocated to boosting your social media presence. • Boostyourposts,payforadvertisements,andputmoneyintoyouronlinepresence. Since we cannot rely on in-person interactions, we must make our online avenues as nice and appealing as possible.

11. Look to other Sig Tau chapters for inspiration, support, and feedback • We are all on the same team. We all took the same oath and live by the same six Principles. Do not be afraid to reach out to other chapters for inspiration, support, and feedback. • Our chapters do not work collaboratively as much as they could. There is so much unlocked potential. Work together so Sig Tau can continue to strive for excellence.

12. Use ChapterBuilder

ACADEMY OF PRINCIPLED • Conducting virtual recruitment requires organization. That is what ChapterBuilder brings to the table. • It allows for your entire chapter to be on the same page. Track your potential new members you are in contact with, track interactions, vote, and streamline your entire recruitment process onto one platform. • Make sure all your brothers have access and know how to use it. Contact Sig Tau Headquarters for help and/or training sessions.

13. Use your Chapter Fund to set up a Recruitment scholarship • Some chapters have a Chapter Fund through the Sigma Tau Gamma Foundation. Each year, a chapter has access to 7% of the entire fund. • A chapter could use this Chapter Fund money to set up a recruitment scholarship aimed at bringing in names for you to contact and recruit.

14. You are going to do it wrong • This is the first time we are doing recruitment in an entirely digital setting. You are going to face technical difficulties. You must accept that things will go wrong and that you must adapt, improvise, and overcome the circumstances. • Do not beat yourself up. Be kind to yourself.

15. DoSigma not Tau forget Gamma theFraternity, basics Inc. of recruitment 22 • © 2021,Smile Earl and A. Webb use theAcademy potential new members name and remember the reason why we are looking to add brothers into Sig Tau. The basics go a long way, so do not forget them! Top Digital Recruitment Event Ideas

1. Video Game Tournaments/Livestreaming Multiplayer Games • Organize a 2K or FIFA tournament with your brothers and potential new members and stream it virtually on Zoom, Twitch, or Instagram!

2. Virtual Alumni Networking Night • Invite your chapter alumni to join you in a Zoom meeting as you host potential new members and discuss the life-long membership aspect of Sigma Tau Gamma.

3. Virtual Sporting Event Watch Parties • WatchtheNBAPlayoffs,NHLPlayoffs,NFL,andtheMLBseasontogetheronZoom.

4. Online Trivia/Game/Poker Night • Host an online trivia/game/poker night and consider using part of your recruitment budget to buy a VISA gift card for the winning potential new members.

5. Virtual House Tour and/or Chapter Presentation • Have a great house you want to show off? Do a virtual tour.

6. Share a Meal via Zoom • Consider using a portion of your recruitment budget to pay for meals of potential new ACADEMY OF PRINCIPLED members. Order Postmates, Grub Hub, or UberEATS at the same time and enjoy a meal with potential new members!

7. Zoom Presentation & Discussion • Consider doing a virtual information session where you deliver your “pitch” of Sigma Tau Gamma as you discuss your chapter identity, what your chapter does, and who we are as a national fraternity.

8. Virtual Group Workout • Consider brothers to lead a virtual group workout to get the gains going physically and

in recruitment! LEADERS.

9. Virtual Philanthropy Projects • Consider hosting an online fundraising event with your brothers and potential new members!

10. Games & Apps Built for Online Group Interaction • Try online games like Kahoot or The Jackbox Party Pack.

Extending a Bid

• First, make sure that you have enough bid cards. If you need more, please visit the Sig Tau Marketplace to purchase enough for your chapter. • Your goal with extending a bid is to make is safe and memorable. • Despite COVID-19, we can still make the act of extending a bid safe and memorable. • Consider an Instagram live stream where you announce your bids like the NBA draft. • Consider hand delivering a bid from the Chapter President, Director of Recruitment, and/ or the brother they got closest with during recruitment!

23 VALUES-BASED SELECTION PROCESS

 Aligned with Sig Tau’s purpose, values, and goals. They qualify for membership.

 Fit with the group. We know them, trust them, and think they belong with us.

 Risk assessed for quality control, to minimize/avoid high risk members.

If you evaluate based on all three of these things, then you can say with 100% confidence that your chapter seeks quality gentlemen of a noble disposition. Because you’ve done the work to prove it.

 HERE!

LEADERS.  

LEARNING 2.5+ cumulative GPA (enforce Academic Success Plan for those below 3.0)

ACADEMY OF PRINCIPLED INTEGRITY Does what he says he will do. Shows up when he says he will show up. Communicates in a timely and respectful manner.

EXCELLENCE 3.0+ cumulative GPA (OR) recipient of award or scholarship (OR) demonstrates/communicates overcoming adversity or struggle.

LEADERSHIP Involved in another student organization (OR) team member in varsity or collegiate athletics (OR) involved in student government.

CITIZENSHIP Can speak to meaningful service he has performed (OR) member of a service organization (OR) member of the US Armed Forces (OR) registered voter.

BROTHERHOOD Demonstrates desire to build noble generations of men. 3+ brothers vouch

Names List

• You can’t recruit who you don’t know, so you need names. Tactics include: Recruitment scholarships, sorority referrals, tabling with a hook, mind joggers (getting names from current members). • You should aim for ten times as many names as your recruitment goal. • Invitations • You’ve got to meet folks one-on-one. Phone calls work best. It takes sixty seconds to ask someone to meet up with you.

Small Activities

• Don’t scare people off. Start with small activities and small groups. Big events are fine, but they are better for people who already know you or other men in the chapter.

HERE! Referrals

• Don’t let anyone walk away without a referral. Even if they won’t join, they might know ACADEMY OF PRINCIPLED someone who will.

Values-Based Selection Process

• New members must be in alignment with our six principles. Be sure to train your entire chapter on how to find the right men and how to ask questions of potential new members that lead to a values-based recruitment.

Pre-Close LEADERS. • You need to know what someone is going to say before you offer them a bid. A pre- close is important. Ask, “If we offered you a bid, what would you say?” This will open the conversation to get the potential new member to ask more questions.

Bid

• Offering someone a bid should be memorable. Pick the right place, the right time, and the right people.

New Member

• Keep every promise you make during recruitment. If expectations don’t match reality, they will feel lied to and disheartened.

25 CHAPTERBUILDER

ChapterBuilder is a professional recruitment software offered to all Sig Tau chapters free of charge to assist in recruitment efforts. ChapterBuilder will help you stay more organized during recruitment and ensure that there aren’t any PNMs that slip through the cracks.

It is an expectation that every chapter utilize ChapterBuilder.

Get the edge over a spreadsheet.

Leads Generator – ChapterBuilder will help populate your list with qualified PNMs. Build interest forms and view referrals.

Performance Tracking – An interactive dashboard gives you personalized data on your chapter and recruitment efforts that has never been available until now.

Automated Alerts – ChapterBuilder is recruiting, even when you’re not. You’ll receive alerts from ChapterBuilder when it’s time to follow up with PNMs. LEADERS.

Virtual Coach – ChapterBuilder will analyze your recruitment activity and inform your leadership team so you’re always performing at your highest level.

Teamwork – ChapterBuilder gets everyone in the chapter involved in recruitment.

Mobile Ready – Recruitment happens on the go. ChapterBuilder is mobile-

ACADEMY OF PRINCIPLED friendly, so you can access your data anywhere in the world.

Beautiful – Design matters. Besides, you deserve something more attractive than a spreadsheet.

Expertise – ChapterBuilder was designed by recruitment experts using the most current, proven methods from top performing fraternities and sororities across the world.

Mass Communication – Easily text, call, and email hundreds of PNMs directly from the app. Enjoy the benefit of having a local phone number to use solely for recruitment purposes.

EASY AS 1, 2, 3…

ADD ASSOCIATES MONITOR REGISTRATION Add associate members to Vault as Within 24 hours of being added to Vault, associate 1 soon as they are given a bid. 2 members will receive an email to complete their registration. They must all complete registration before you can submit the Association Report!

[ TIP ] Get associate members to complete registration during the first new member meeting via their phone or a laptop.

To add associate members to your roster, log into Vault via mySigTau (www.sigtau.org - MYSIGTAU). Click on the Vault icon from the OmegaFi Apps Grid in the top, right hand corner of the screen. Finally, in Vault, select Chapter>Add New Members. Add members in mass Track associate member or individually, but don’t forget to registration completion via include ALL new member information Vault>Chapter>Member Initiation reporting (phone number, email, etc.) Select ‘Send Reminder Email” or the envelope icon to email individual associate members reminder to SUBMIT complete registration. ASSOCIATE REPORT 3 Submit an Associate Report prior to each SUBMIT INITIATION REPORT ACADEMY OF PRINCIPLED Association Ceremony. Associate Reports are due by October 1 in the fall, and March 1 in the Submit an Initiation Report two weeks prior to the spring. Late reporting will result in a $200 fine 4 Initiation Ceremony to receive membership materials assessed to the chapter. prior to the ceremony. Submit one Initiation Report per Remember, you are unable to submit the report Initiation Ceremony. until associate members complete registration Initiation Reports are due on November 1 in the fall, and on - work with them early so you don’t miss the April 1 in the spring. Late reporting will result in $200 late deadline! fee assessed to the chapter.

Submit Associate Report via Vault > Chapter > Member Initiation Reporting > Create Associate Report

1. Select the term and year LEADERS. Submit an Initiation Report via Vault > Chapter > Member 2. Add Planned Initiation Initiation Reporting > Create Initiation Report Date 1. Select the term and year 3. Select Association Date 2. Add Initiation Date 4. Submit 3. Select Associates who will initiate Remember: The chapter is responsible for 4. Save and Continue to Report Submission ensuring all associate members are current 5. Review Initiated Members, Held and Disassociated with dues and fees prior to initiation. Members to ensure your report is accurate 6. Submit to Sigma Tau Gamma for Approval

For more information or with questions, contact: Your OmegaFi Chapter Services Representative at 800.276.6342 or your HQ Staff Liaison.

27 Sigma Tau Gamma Associate and Initiation Reporting

EASY AS 1, 2, 3…

Chapter ocer adds associates to the chapter’s ocial roster via Vault SIGMA TAU GAMMA 2 (accessed through mySigTau) Enjoy successful immediately after the recruitment! associate accepts a bid. 1 JOIN TODAY!

Associates receive an Chapter ocer email within 24 hours with submits the 3 instructions to establish 6 Initiation Report access to mySigTau. via Vault.

INFO Chapter ocer submits an LEADERS. Associate Report via Vault. 5 Sigma Tau Gamma approves associates for initiation.

INFO Associates log into mySigTau to complete 4 registration. ACADEMY OF PRINCIPLED

For more information or with questions, contact: Your OmegaFi Chapter Services Representative at 800.276.6342 or your HQ Staff Liaison.

Sigma Tau Gamma Fraternity, Inc. 28 © 2021, Earl A. Webb Academy Effective RecruitmentDynamic System Recruitment System A Proactive System for Maximizing Membership Recruitment A Product of Phired Up Productions – www.PhiredUp.com

maybe never always

Pool of Prospective Members

# Non-Greek Undergraduate Men: ______70% 15% 15%

Referrals Summer Member Membership Marketing Rush Recruitment Positioning Drives for Names ______

Names List GOALS Managed By: ______Goal #: ______Chapter goal is ______names ON the list by ______72 hour max 2 week max Chapter goal is to pre-close: ACADEMY OF PRINCIPLED ______men by ______Invitation by Invitation by Referral Source Round Table ______men by ______men by ______

Telephone Letter Electronic In Person Chapter will move ______names up the list every week Small Activities Activities List Introduce him to your friends Chapter goal is ______1. accepted bids by ______2. 3. 4. Ask for Referrals V.B.S.P. 5. Invite his friends to ‘hang out’ too

6. Value Standard LEADERS.

9. Values-based Selection Process Based on written selection criteria 10.

Pre-Close 100% bid acceptance rate

Not Right New Now Bid Member

Property of Phired Up Productions, LLC From Dynamic Recruitment Workbook (2006) http://www.PhiredUp.com

29 ACTION PLAN

Identify the goal you WANT to accomplish, SHOULD accomplish, and MUST accomplish during your term as Director of Recruitment.

WANT TO ACCOMPLISH

SHOULD ACCOMPLISH LEADERS. MUST ACCOMPLISH ACADEMY OF PRINCIPLED

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