UX 300e | New All-Electric Lexus View Offers View Build Your UX UX Build Your At Lexus, we have a lot to be proud of. A pioneer and leader in luxury car electrification for more than 15 years. Over 1.7 million Lexus Self-Charging Hybrids on the road in every corner of the globe. A comprehensive range of electrified models that stand out for their sophistication, proven quality and award- winning reliability. These may be impressive facts, but for Lexus, performance is more than just numbers. And electrification is more than just batteries and motors. It’s the unique chance to define a new kind of driving pleasure. So when you make the human experience the hero, there’s only one question that matters: how do we make you feel? Just drive the all-electric Lexus - the New UX 300e and you’ll know what we mean. This is ‘Lexus Electrified’. Find a Centre 01. LEXUS ELECTRIFIED 02. OMOTENASHI 03. EXHILARATING 04. BRAVE DESIGN PERFORMANCE Pages 04-05 Pages 06-07 Pages 08-11 Pages 12-15 Book a Test Drive Book a Test 05. TAKUMI CRAFTSMANSHIP 06. IMAGINATIVE TECHNOLOGY 07. SELECT YOUR UX 300e Pages 16-19 Pages 20-27 Pages 28-29 02 UX 300e UX 300e 03 LEXUS ELECTRIFIED LEXUS ELECTRIFIED View Offers View THE ALL-ELECTRIC UX Created to evoke the original fun of driving in the city, the New UX 300e combines world-class Lexus refinement with an exciting new Lexus Electrified experience. As you press ‘power’ and take to the streets, you’ll delight in this electric car’s swift acceleration and razor-sharp handling. You’ll discover its intuitive Touch Pad-controlled, 10.3” central display* and LexusLink app that helps you quickly recharge when required. And you’ll appreciate the reassurance of the latest Lexus Safety System +, which can now detect pedestrians at night and cyclists during the day. Build Your UX UX Build Your A PIONEER AND LEADER IN LUXURY INTRODUCING THE NEW THE FUTURE IS CAR ELECTRIFICATION ALL-ELECTRIC LEXUS LEXUS ELECTRIFIED Since the launch of our first luxury vehicle over The New UX 300e is spearheading the next chapter Despite the tremendous success of the Lexus Self- 30 years ago, Lexus has become synonymous of electrification at Lexus, yet Lexus Electrified Charging Hybrid range, resting on our laurels is not for exceptional design, quality and craftsmanship. is more. It also covers the development of next- an option. Which is why we recently launched the Perhaps most importantly, we’re also a pioneer and generation Lexus Self-Charging Hybrids, Plug-in Lexus Electrified vision and the LF-30 ‘electrified’ leader in luxury car electrification - a company that Hybrids and Electric Vehicles. In the next few years, concept. Created to transform driving enjoyment Find a Centre never stops innovating and working to anticipate we will expand our electrified line-up even further, to the next level, Lexus Electrified is an integrated drivers’ needs. It’s this unique approach that resulted with a new Plug-in Hybrid and dedicated Electric approach to electric powertrain control, advanced in the world’s very first luxury hybrid in 2005 – the Vehicle platform. posture control and other electrification technologies. RX 400h SUV. Demonstrating our vision, the LF-30 ‘electrified’ concept’s bold exterior and driver-centric cockpit Today, Lexus offers no fewer than ten amazing embody everything that Lexus Electrified stands for. hybrid models and the majority of premium hybrids Benefitting from over two decades of electrification on the road bear the Lexus badge. No other luxury experience, with its four in-wheel electric motors, carmaker can rival our experience in developing, steering-by-wire and Lexus Advanced Posture building, servicing and recycling hybrids. All our Control, it promises a driving experience like no other. hybrids are self-charging, do not require plugging in, and are capable of driving in Electric Vehicle (EV) mode, using no fuel and generating zero emissions. Book a Test Drive Book a Test *Available on selected packs 04 UX 300e UX 300e 05 OMOTENASHI OMOTENASHI View Offers View A JAPANESE WELCOME Driving the New UX 300e, you’ll quickly discover what sets Lexus apart from other luxury car brands. The answer lies in one word: ‘Omotenashi’. Omotenashi translates from the Japanese as ‘hospitality and polite service’. But Omotenashi is much more than excellence of service; it is an ancient Japanese concept that describes one’s ability to anticipate the needs of another, even before they arise. Omotenashi is a way of life and thinking embraced by every Build Your UX UX Build Your single Lexus employee. WE AIM TO TREAT EVERY CUSTOMER AS IF THEY WERE A GUEST IN OUR OWN HOME. Throughout the life of your UX 300e, you’ll notice how we work to ensure an amazing ownership experience, offering unequalled service and seamless maintenance, all orchestrated to provide complete satisfaction and total peace of mind. When you visit a Lexus dealership, for example, we endeavour to meet your every need and make available the finest facilities and refreshments. Taking Omotenashi to the next level, our customers can now experience Lexus hospitality first-hand at the award-winning INTERSECT BY LEXUS Brand Spaces in New York, Tokyo, Dubai and most recently in our ‘Loft by Lexus’ at Brussels Airport. DISCOVER OMOTENASHI DESIGN AND ZERO-EMISSION TECHNOLOGY. Omotenashi at its core - anticipating needs before they arise - influences how we design and engineer cars like the UX 300e. You’ll Find a Centre notice it in the hands-free power back door*, for instance, which makes for convenient loading and unloading. And in the S-Flow Climate Control, which discharges nanoe® ions into the cabin to gently moisturise your skin and hair. And in windscreen wipers that stop automatically when a door opens, preventing guests entering or exiting the car from being splashed. As you’d expect from the global leader in electrified luxury cars, we are not just focused on caring for our customers, but also for our planet. Underlining this approach, in 2015 we set ourselves six long-term challenges to help us become a zero-emission luxury car-maker by 2050. These cover every aspect of our business, from the design of new EVs like the UX 300e, to zero-emission factories and battery recycling, to our role as an enabler for individuals and communities to learn about and improve the natural world around them. Book a Test Drive Book a Test *Available on selected packs 06 UX 300e UX 300e 07 EXHILARATING PERFORMANCE EXHILARATING PERFORMANCE View Offers View IT’S HOW IT FEELS The all-electric UX offers agile Driving the first all-electric Lexus around the city or on winding country roads, you’ll enjoy handling that is both handling combined with peerless EV fun and razor-sharp, thanks mainly to the EV’s low centre serenity and refinement. of gravity and extra-rigid chassis. Inspired by the advanced posture control technologies showcased on the LF-30 ‘electrified’ concept, the UX 300e’s engineering team developed new suspension components, more powerful brakes and even bespoke tyres. For an enhanced feeling Build Your UX UX Build Your of pure and precise control, they also re-engineered the car’s steering to deliver the clarity and responsiveness which characterise all Lexus cars. ENJOY AN EXCITING NEW LEXUS ELECTRIFIED DRIVING EXPERIENCE. Tuned to perfection by Yoshiaki Ito, our most experienced Takumi master driver, behind the wheel you’ll enjoy an exciting Lexus Electrified driving experience, with a choice of engaging driving modes. Leaving no stone unturned, Ito-san even helped craft the elegant drive selector, which, along with the hand-stitched steering wheel and paddle shifters, represent your three main contact points with the UX 300e. ADVANCED AERODYNAMICS AND SOUND INSULATION ENSURE A QUIET RIDE. As you’d Find a Centre expect from a Lexus, while all EVs are naturally quiet, the UX 300e goes that extra mile, suppressing nearly all outside disturbances. So while the thickness and weight of the battery pack under the cabin floor act as a natural sound barrier, the 17" aerodynamic wheels, underfloor covers and wheel-arch liners reduce noise caused by stones, grit or water spraying up from the road. Completing the sense of tranquillity, acoustic glass* has been used to reduce high-frequency wind noise, allowing driver and passengers to relax in the peaceful UX 300e cabin. “For the New UX 300e SUV, we’ve created an electrified driving experience that is unique to Lexus.” Book a Test Drive Book a Test UX 300e Chief Engineer Takashi Watanabe *Available on selected packs 08 UX 300e UX 300e 09 EXHILARATING PERFORMANCE EXHILARATING PERFORMANCE AN View Offers View ELECTRIFYING EXPERIENCE The all-electric UX delivers an amazing driving feel that is unique to Lexus. “PADDLE SHIFTERS OFFER A CONNECTION WITH THE UX 300e THAT’S BOTH INTIMATE AND PLAYFUL.” I press the Power button. The silence is striking, heightening the anticipation. As I caress the accelerator, every pulse is met with an immediate and direct linear response. Helped by the UX 300e’s low centre of gravity – with the battery tucked neatly under the body - this is control beyond what I am used to, more akin to that of a video console, but always with refinement. The city streets are a perfect canvas on which to experiment with the car’s four Build Your UX UX Build Your deceleration modes. Controlled by paddle shifters behind the steering wheel, they offer a connection with the UX 300e that’s both intimate and playful. When I comment on the smooth acceleration, my Lexus concierge is quick to tell me how the clever Power Control Unit actually compensates for a driver’s erratic pedal movements, smoothening out the acceleration.