Concept Presentation GUWAHATI WOMEN MARATHON

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GUWAHATI WOMEN 10K MARATHON

An Assam Government Initiative

Event designed and conceptualized by DIGITAL TRANSFORMATION, AT BEST!

MOVING DEPICTIONS. ALL RIGHTS RESERVED. COPYING OR REPLICATING THE CONTENT OF THIS PRESENTATION IS STRICTLY PROHIBITED. The marathon is a long-distance running event with an official distance of 42.195 kilometers (26 miles and 385 yards), usually run as a road race. The event was instituted in commemoration of the fabled run of the Greek soldier Pheidippides, a messenger from the BATTLE OF MARATHON TO ATEHENS. The marathon was one of the original modern Olympic sports in 1896, though the distance did not become standardized until 1921. More than 500 marathons are held throughout the world each year, with the vast majority of competitors being recreational athletes as larger marathons can have tens of thousands of participants.

INTRODUCTION TO MARATHON

Broadly in India Marathons are categorized as per follows: 1. Full Marathon: 21 Kms 2. Half Marathon: 7 Kms 3. Senior Citizens: 4.3 Kms 4. Wheel Chairs: 3.5 Kms Keeping the distance we have and the area we have to cover, The Guwahati Marathon would qualify as a HALF MARATHON.

Data Entertainment collections and & R&R Night Selections

Marathon Day

Dutee Chand of India celebrates her victory after the Women's 100m Final at the 30th Summer Universiade in Naples (IANS)

Pre-Marathon Awareness Activations 8.2 Kms Marathon Race Phase1 Registration at Indira Gandhi Athletic Stadium Introducing Marathon Assembly of various categories of participants at Phase2 Flag-off Point Reaching Out to Touch Points of 5 States Flag-off of Marathon Phase3 Morning Snacks Collection & Selection Prize Distribution

The objective of Phase 1 will be bring awareness about the Marathon date, Venue & its registration process. These would be promoted extensively through various sources & media: 1. Radio 2. Print Ads 3. Digital Campaign 4. Social Media Campaign 5. Outdoor Hoarding 6. Bannering exercise 7. Posters at Colleges/Malls selected for Registration 8. Ads on local Cable TV 9. Website and hyperlinks 10. LED Digital Panel on roads for various cities 11. Celebrity blogs on the event

8 STATES COLLEGES/UNIVERSITY AND MALL DATA

State In North east India Number of colleges /University Number of Markets/Malls

Arunachal Pradesh 55 50 Assam 66 44 Manipur 38 45 Meghalaya 30 40 Mizoram 45 45 Nagaland 35 40 Sikkim 42 55 Tripura 35 45

We will target 140 Colleges & 120 Malls in most districts of 8 North-Eastern States through various activation channels to maximise our program. Below mentioned activities would be done in college campus & Malls to accelerate the pre buzz 1. Posters 2. Leaflets 3. Radio Jingles & Cable TV 4. All the permissions and the slotting of the above will be procured by the client 5. The content for the same will be provided by us 6. Banners & Hoarding 7. Other states participants and athletes

Data Entertainment collections and & R&R Night Selections Phase 1

Marathon Day

*Swapna Barman of India became first Indian athlete to win women heptathlon Gold medal in the Asian Games. She scored 6026 points in total.

CITIES IN FOCUS

Sr. Cities In North east India State Remaks

1 Guwahati Assam Activity Possible

2 Agartala Tripura Activity Possible

3 Dimapur Nagaland Activity Tentative

4 Shillong Meghalaya Activity Possible

5 Aizawl Mizoram Activity Tentative

6 Imphal Manipur Activity Tentative

7 Silchar Assam Activity Possible

9 Dibrugarh Assam Activity Possible

10 Jorhat Assam Activity Possible

11 Nagaon Assam Activity Possible

12 Tinsukia Assam Activity Possible

13 Tezpur Assam Activity Possible

ACTIVITY PLAN

Sr. District State Postering FM Bites College Market Complex Cable

1 GUWAHATI Assam Yes Yes Yes Yes Yes 2 GOALPARA Assam Yes Yes Yes Yes Yes 3 NALBARI Assam Yes Yes Yes Yes Yes 4 MANGAL DOE Assam Yes Yes Yes Yes 5 BARPETA Assam Yes Yes Yes Yes Yes 6 TINSUKHIA Assam Yes Yes Yes Yes Yes 7 DIBRUGARH Assam Yes Yes Yes Yes Yes 8 TEZPUR Assam Yes Yes Yes Yes Yes 9 NAGAON Assam Yes Yes Yes Yes Yes 10 SIVASAGAR Assam Yes Yes Yes 11 JORHAT Assam Yes Yes Yes Yes 12 SHILLONG Meghalaya Yes Yes Yes 13 AGARTALA Tripura Yes Yes 14 SILCHAR Assam Yes Yes Yes Yes Yes 15 ITANAGAR Arunachal Pradesh Yes Yes 16 CHURACHANDPUR Manipur Yes 17 AIZAWAL Mizoram 18 KOHIMA Nagaland

LIST OF COLLEGES

SR. District State College KARMASHREE HANDIQUE GIRLS COLLEGE GUWAHATI B BOROOAH ROYAL GROUP OF 1 KAMRUP(GUWAHATI) Assam COTTON COLLEGE HITESWAR SAIKIA GUWAHATI COMMERCE COLLEGE COLLEGE INSTITUTIONS COLLEGE WEST GOALPARA DALGOMA ANCHALIK GOALPARA LAW 2 GOALPARA Assam GOALPARA COLLEGE DUDHNOI COLLEGE BIKALI COLLEGE COLLEGE COLLEGE COLLEGE S.D.P COLLEGE OF NALBARI COMMERCE GHANPEETH DEGREE SWAHID SMRITI 3 NALBARI Assam NALBARI COLLEGE BARBHAG COLLEGE TEACHER EDUCATION COLLEGE COLLEGE MAHAVIDYALAYA MANGALDAI GIRL'S MANGALDAI MANGALDAI B.ED RANJIT SARMA DARRANG ACADEMY 4 MANGAL DOE Assam MANGALDAI COLLEGE COLLEGE COMMERCE COLLEGE COLLEGE ACADAMY JUNIOR COLLEGE MADHAB BARPETA CIVIL FAKHRUDDIN ALI AHMED BARPETA GIRL'S ETHOS JUNIOR UTTAR BARPETA 5 BARPETA Assam CHOUDHURY HOSPITAL & MADICAL MEDICAL COLLEGE COLLEGE COLLEGE COLLEGE COLLEGE COLLEGE COLLEGE OF COMMERCE 6 TINSUKHIA Assam WOMEN'S COLLEGE TINSUKIA COLLEGE C.T COLLEGE EPITOME COLLEGE TEACHER EDUCATION COLLEGE, TINSUKIA DIBRUGARH D.H.S.K COMMERCE UNIVERSITY ASSAM MADICAL MANOHARI DEVI DIBRUGARH CITY 7 DIBRUGARH Assam DIBRUGARH UNIVERSITY COLLEGE INSTITUTE OF COLLEGE GIRL'S COLLEGE COLLEGE ENGINERING BISWANATH COLLEGE OF RANGAPARA LOKANAYAK OMEO 8 TEZPUR Assam TEZPUR COLLEE DARRANG COLLEGE CHATIA COLLEGE EDUCATION COLLEGE KUMAR DAS COLLEGE ASSAM NAGAON GIRL'S ALPAH BETA JUNIOR NAGAON COLLEGE 9 NAGAON Assam NAGAON COLLEGE A.D.P COLLEGE HOMOEPATHIC COLLEGE COLLEGE SCIENCE BUILDING COLLEGE,NAGAON BIR LACHIT SIVASAGAR COLLEGE SIVASAGR 10 SIVASAGAR Assam SIVASAGAR GIRLS COLLEGE BORPHUKAN GARGAON COLLEGE DEMOW COLLEGE JOYSAGAR COMMERCE COLLEGE COLLEGE JAGANNATH BAROOAH CHINAMORA 11 JORHAT Assam JORHAT COLLEGE DCB GIRL'S COLLEGE BAHONA COLLEGE MARIONI COLLEGE COLLEGE COLLEGE LADY KEANE ST. ANTHONY'S SANKARDEV 12 SHILLONG Meghalaya SHILLONG COLLEGE WOMEN'S COLLEGE ST. MARY'S COLLEGE COLLEGE COLLEGE COLLEGE AGARTALA RAMTHAKUR MAHARAJA BIR 13 AGARTALA Tripura HOLY CROSS COLLEGE WOMENS COLLEGE B.B.M COLLEGE GOVERNMENT COLLEGE BIKRAM COLLEGE MEDICAL COLLEGE GURUCHARAN RADHAMADHAB 14 SILCHAR Assam SILCHAR MEDICAL COLLEGE CACHAR COLLEGE NIT SILCHAR RK DEGREE COLLEGE COLLEGE COLLEGE

LIST OF SHOPPING COMPLEXES & MALLS

SR. District State Shopping Complex

1 KAMRUP(GUWAHATI) Assam PENTALOONS BIG BAZAAR VISHAL MARKET SOHUM

2 GOALPARA Assam BABU MARKET LANDMARK ELAHI MARKET HABIB MARKET 3 NALBARI Assam NALBARI BAZAR MAZID CHOWK KHARJARA CHOWK CHOWK BAZAR MONGOLBERIYA 4 MANGAL DOE Assam JAMUNA MARKET R.G ENTERPRISE SOHUM EMPORIA BAZAR ALPANA SILK 5 BARPETA Assam STAR MARKET SUPER MARKET PARDA MARKET BOUTIQE THE MOBILE 6 TINSUKHIA Assam VISHAL MEGAMART GOLD POINT ATRIUM EMPORIUM KHUSHEE MEGA 7 DIBRUGARH Assam VISHAL MEGA MART JUNCTION MALL SOHUM MART PARUA DAILY MAHABHAIRAB 8 TEZPUR Assam TRIVENI COMPLEX ANANTA COMPLEX MARKET DAILY MARKET 9 NAGAON Assam STADIUM MARKET GLOBAL LIGHTS VISHAL MEGA MART AMBAGAN

10 SIVASAGAR Assam APSARA CENTRAL MARKET EZZY BAZAR HOME SHOPI UNNAYAN 11 JORHAT Assam VISHAL MEGAMART BIG BAZAR ALBELA SUPERMARKET LATUMKHARK 12 SHILLONG Meghalaya POLO BAZAR NL COMPLEX POLICE BAZAR MARKET AGARTALA CITY BB-AGARTALA- 13 AGARTALA Tripura METRO BAZAR BAGBAZAR CENTER RUPESHI CINEMA

CHANDA BHAWAN 14 SILCHAR Assam ADITYA COMPLEX MUNSHI COMPLEX BORDAN COMPLEX MARKET COMPLEX

THE REGISTRATION PROCESS – COLLEGES AND MALLS

1. Registration counters would be set up at selected colleges & malls 2. A team comprising of a supervisor & 2 promoters would be dedicated to a college/mall for 3 days for registration 3. All the selected locations in various districts would be covered in the months of July & August

Data Entertainment collections and & R&R Night Selections

Marathon Day

S.Archana of India poses for a photograph after winning 200 meters at the 2nd South Asian Federation (SAF) Junior Athletics Championship DATA COLLECTIONS & SELECTIONS

A B C

All the forms collected at All the entries would then be Selected candidates will be various locations would be scrutinized by selected informed via text messages collated and handover to the members of the panel. The & E-mails Guwahati team. entries would be scrutinized for Authencity and proper paperwork so that mis presentation does not take place. Activations Introduction to the and Marathon Registrations

Data Entertainment collections and & R&R Night Selections

Marathon Day

Gomathi Marimuthu’s journey to winning India’s first gold at the AsianAthleticsChampionships

6.00 am-7.00 am Registration(Handing over Marathon kits) 7.00 am-7.30 am Handing over personal belongings at Locker Area 7.30 am-7.45 am Participants Gather at holding area, announcements for different categories to head towards start point 7.45 am – 8.15 am Address by Senior Govt Officials and VIPs 8.15 am Flag off of the first set of runners 8.25 am Assembly of second set of runners at start point 8.35 am Flag off of the third set of runners 8.45 am Assembly of second set of runners at start point 9.00 am Flag off of the third set of runners 10 am – 10.30 am Post all the participants come back to the assembly area. The participants will gather near the event area. 10.30 am – 11.30 am Address by VIPS and Awards function 11.45 am Photo ops for Media

INDIRA GANDHI ATHLETIC STADIUM

LOCKER FACILITY

REGISTRATION AREA

LOCKER FACILITY

REGISTRATION AREA

Entrance from NH 37 North Side View of the Stadium

Entrance Porch Main Entrance to Stadium

Gallery Gate Emergency Services

Assembly point: Opp. to gate 13 & gate 14, near the round about. Start Point: Round about opp. To gate 13 & 14. Finish point: inside stadium Locker area: Behind North Stand Food Court & refreshment counters: Smaller Stadium Registration area: Behind West Stand.

Facilities en route the track: 1. Water counters every 1 km. 2. Restricted vehicular traffic 3. Fully equipped Ambulance at strategic locations. 4. Manpower at strategic locations.

5. Direction signages and branding along the route Start Point: Round about opp. To gate 13 & 14.

Event Area

ROUTE 12 KM.

KIOSK PINT (First Aid+ Refreshment). Marathon Attire, Cap, Head Band etc sales point.

Marathon Start & End Point.

BEHERBARI FIRST & SECOND TURN

BEHARBARI CURVE JUNCTION CONTINUE

Contents of the Marathon Kit:

1. Bib – front and back 2. Waist pouch x 1 no. 3. Branded T shirt x 1no. 4. Drinking bottle x 1no. 5. Cap x 1no. 6. Wrist band x 1no. 7. Pain relief spray x 1no.

(All images are referral only)

Data Entertainment collections and & R&R Night Selections

Marathon Day

India's Chitra unnikrishnan Palakeezh displays her gold medal for the women's 1500-meters race final the Asian Athletics Championships in Doha, Qatar.

CELEBRITY MASTER OF CEREMONY

CHANG

The Indian Idol contestant became popular for his singing and looks. He has been in commercials and in a movie starring Shahid Kapoor (actor) and Anushka Sharma (actor). He has also hosted popular realty shows and award functions. Arguably, one of the most recognized face from Northeast in the entire nation.

MUSIC ARTIST

PAPON

Angarag Mahanta aka Papon is a popular singer and artist from Assam. He has lent his voice to a number of Bollywood numbers. He is also popular in the college fest circuits for his soulful voice.

MUSIC ARTIST

ZUBEEN GARG

Was quite popular a few years ago. Hailing from Assam, he voiced a number of popular Bollywood numbers.

SPORTS

DIPA KARMAKAR

The pole vault athlete caught the attention of the nation in Rio Olympics. The champion from Tripura ended up securing the fourth spot and earned the the praises of several well-known individuals and the whole nation.

SPORTS

BHAICHUNG BHUTIA

The face of football in India founded the I-League team from his home state of Sikkim. He has also been a participant of the realty show, Jhalak Dikhhla Jaa (remake of Dancing With the Stars (TV series) )

SPORTS

MARY KOM

She is the former world champion, Olympics bronze medalist is the most famous person from Northeast presently. The pride of Manipur has had a biopic made after her, starring the Quantico actress Priyanka Chopra.

An Assam Government Initiative

Event designed and conceptualized by