A NEW MAINSTREAM EXPERIENCE

S E P T . 26- 29, 2 0 1 9 | SAN DIEGO, CA

OPENING DAY DAY 2 DAY 3 DAY 4 Thursday, September 26th Friday, September 27th Saturday, September 28th Sunday, September 29th Entertainment & Media Politics Business & Economics Entrepreneurship & Capital Sponsored by Wells Fargo

7:00 AM – 8:00 AM – Latino GDP Report Private Press Event (Invitation Only) Block #4 (9:00 AM – 10:45 AM) Block #7 (9:30 AM – 11:30 AM) 9:00 AM – 3:00 PM – Exhibit Hall Hours (Grand Hall) Block #1 (9:15 AM – 11:30 AM) 1. Welcome Comments 1. Welcome Discussion Block #10 (9:00 AM – 11:30 AM) Speakers: Al R.Cardenas, Senior Partner, Squire Patton Boggs Speakers: Ana Navarro, GOP Strategist, Commentator, CNN 1. Latino GDP Report: Understanding the Scope of the U.S. Latino Economy 1. The Terminator Cast Goes New Mainstream: A Town Hall Conversation with the María Teresa Kumar, President & CEO, Voto Latino Gary Acosta Moderator: William Lewis, CEO, Dow Jones & Co Stars of the New Terminator Movie Speakers: Ralph de la Vega, Founder & Chairman, De La Vega Group 2. Latinos in the New Mainstream Era: Dispelling the Myths 2. The New Mainstream Economy: A CEO Discussion Moderator: Mar Gonzalez, Multimedia Journalist, San Diego Matthew Fienup, Ph.D., Executive Director of the Center for Economic Speakers: Victor Arias, Chairman, Stanford Latino Entrepreneurship Initiative Moderator: Gerard Baker Speakers: Gabriel Luna, Actor, “Terminator” Research and Forecasting, California Lutheran University Gerardo “Jerry” Ascencio, Chairman, Hispanic Wealth Project Speakers: Mary Dillon, CEO, Ulta Beauty Natalia Reyes, Actor, “Dani Ramos” Dr. Eduardo J. Padrón, President Emeritus, Dade College Mary Mack, Senior Executive Vice President, Head of Consumer Banking, Wells Fargo Dr. David E. Hayes-Bautista, Ph.D., Distinguished Professor of Medicine, Director, 2. The “Latina Factor”: Latina Entrepreneurs Who Have Built Mega-Companies Fidel Vargas, CEO, Hispanic Scholarship Fund, Latinos Leading the Way Tom Nides, Vice Chairman, Morgan Stanley Center for the Study of Latino Health and Culture, David Geffen School of Medicine at UCLA Moderator: Beatriz Acevedo in Higher Education Attainment Sol Trujillo Ana Valdez, Executive President, Latino Donor Collaborative Speakers: Patty Arvielo, President, New American Funding Sol Trujillo, Co-founder, L’ATTITUDE 3. The Modern Latino Media Consumer: A Fireside Chat with Cesar Conde 3. Understanding Today’s Economy: A Fireside Chat with David Stockman Karla Gallardo, Co-founder, Cuyana 2. L’ATTITUDE: A Groundbreaking Platform to Celebrate America’s New Mainstream Moderator: , MSNBC Anchor and Business Correspondent, NBC News and MSNBC Moderator: Rick Sanchez, Host & Managing Editor, News with Rick Sanchez Irma Olguin Jr., Co-founder & CEO, Bitwise Industries Speaker: César Conde, Chairman, NBCUniversal Telemundo Enterprises Speaker: David Stockman, Former Director of the Office of Management and Budget Moderator: William Lewis 3. Venture Capital Fireside Chat and NBCUniversal International Group Speakers: Gary Acosta, Co-founder, L’ATTITUDE 10:00 AM – 3:00 PM – Exhibit Hall Hours (Grand Hall) Moderator: Sol Trujillo Sol Trujillo 4. U.S. Trade Policy: The Appropriate Strategy for Growth Speakers: Pat Grady, Partner, Sequoia Capital 3. Leading a Media Company in the 21st Century: A Fireside Chat with Tony Vinciquerra Moderator: Contessa Brewer, CNBC Correspondent, CNBC Block #8 (1:15 PM – 3:15 PM) Elias Torres, Founder/CTO, Drift Speakers: Carlos Gutierrez, Chair, Albright Stonebridge Group Moderator: Sol Trujillo 4. Unbreaking America 4. Innovations in Healthcare: A Discussion from the Fastest Growing Health Care Company in America Speaker: Tony Vinciquerra, Chairman & CEO, Sony Pictures Block #5 (1:15 PM – 3:15 PM) Speaker: Josh Silver, Director & Co-founder, RepresentUS Moderator: Contessa Brewer 5. Interconnected Market Space Between the U.S. and Latin America (TBD) Speakers: Dr. Richard Aguilar, M.D., Chief Clinical Officer, CanoHealth Block #2 (1:30 PM – 3:10 PM) 5. Making Democracy Work 6. Current and Future Trends in the Nation’s Housing Market Dr. Marlow B. Hernandez Cano, D.O., CEO, CanoHealth Speaker: María Teresa Kumar 4. Welcoming a Breakthrough Television Project: Nickelodeon’s, The Casagrandes Cast & Crew Panel Moderator: Gary Acosta Rick Sanchez, Founding Partner & Marketing Consultant, Cano America Holdings Moderator: Beatriz Acevedo, President & Founder, mitú 6. Democratic Presidential Candidates Conversation Speaker: Michael DeVito, EVP, Head of Home Lending, Wells Fargo Speakers: Carlos Alazraqui, Actor, “Carlos Casagrande” (voice) Moderator: Ali Velshi Mike Miedler, President & CEO, Century 21 Real Estate Block #11 (1:00 PM – 3:30 PM) Lalo Alcaraz, Consulting Producer and Cultural Consultant Speaker: Julián Castro, Former U.S. Secretary of Housing & Urban Development 7. From Artistic Expression to Entrepreneurial Success: A Fireside Chat with Emilio Estefan 5. Marketing to the New Mainstream Izabella Alvarez, Actor, “Ronnie Anne Santiago” (voice) 7. Marketing to America’s New Mainstream: A CMO Panel Moderator: Gerard Baker Speaker: Sylvia Banderas, Coffinet, Publisher/Chief Brand & Revenue Officer, HOLA! USA Miguel Puga, Supervising Director Moderator: Ali Velshi Speaker: Emilio Estefan, Entrepreneur & Global Superstar & HOLA Media Group 5. Latino’s Dominating Mainstream Music Speakers: Clayton Rubensaal, EVP Global B2B Marketing, American Express 6. Reinventing Hollywood: A Conversation with Comic Superstars Speakers: Juanes, Grammy Award Winning Musician Vince Torres, SVP Marketing, AT&T Block #9 (3:45 PM – 5:30 PM) Moderator: Sylvia Banderas Monica Narvaez, VP, Sales Director, Nielsen Company Speakers: Eugenio Derbez, Actor/Producer, 3Pas Studios 8. Latino Stars on Primetime Network Television – A Fireside Chat with Jay Hernandez 8. The Future of You: Brought to you by HITEC - Featuring the New Mainstream Players Jesus Salas, EVP of Programming, Spanish Broadcasting System Ben Odell, Producer, 3Pas Studios Moderator: Sol Trujillo Speakers: Thaddeus Arroyo, CEO, AT&T Consumer 6. The Future of Entertainment Content: A Fireside Chat with Kevin Reilly Speaker: Jay Hernandez, Magnum PI Guillermo Diaz Jr., SVP, Customer Transformation, Cisco 7. Match-Up – Entrepreneur Workshops and Competitive Presentations Moderator: Sol Trujillo Miguel Gamiño, Executive Vice President, Global Cities, Mastercard Hosts: Beto Pallares, Managing Director, Joseph Advisory Speakers: Kevin Reilly, Chief Content Officer, WarnerMedia Block #6 (3:45 PM – 5:30 PM) Lili Gil Valletta, CEO, Cultural Intelligence and CIEN+ Ricardo Garcia-Amaya, Founder, VOIQ 9. The Role of Big Business in a Dynamic Economy Rosa Ramos-Kwok, Managing Director, JPMorgan Chase & Co. Judges: Noramay Cadena, Managing Partner, MiLA Capital Block #3 (3:30 PM – 6:30 PM) Speakers: Marc Benioff, Chairman & Co-CEO, Salesforce Samara Hernandez, Founding Partner, Chingona Ventures 7. L’ATTITUDE Recognition of Studios and Networks Embracing the New Mainstream Oscar Munoz, CEO, United Airlines Roman Leal, Managing General Partner, Leap Global Partners Ana Quintana, Managing Partner, Black Diamond Ventures Economy: A New LDC Media Report 10. Making Government Work in the 21st Century Speakers: Ana Valdez Speakers: Gerard Baker, Editor at Large, The Wall Street Journal Gary Acosta Eric Cantor, Former House Majority Leader Sol Trujillo Heidi Heitkamp, Former U.S. Senator, ND 8. LatiNXT: Recognizing the Next Generation of Latino Talent Curated by Robert Rodriguez, Zoe Saldana, and Lin-Manuel Miranda Will Hurd, U.S. Congressman, TX-23 Speakers: Robert Rodriguez, Filmmaker, Alita: Battle Angel Zoe Saldana, Actor, Guardians of the Galaxy 11. Immigration Policy: Building America’s Labor Force Rafa Agustín, Writer, Jane the Virgin Lemon Andersen, Poet Speakers: Al R. Cardenas, Senior Partner, Squire Patton Boggs (US) LLP Ser Anzoategui, Actor, Vida Jaime Camil, Actor, Jane the Virgin Bill Kunkler Jorge Diaz, Actor, High and Mighty Cesar Mazariegos, Writer, The Simpsons Ken Salazar, Former U.S. Secretary of the Interior Teri Weinberg, Executive Producer, Gentefied Camila Mendes, Actor, Riverdale Manuel “Tony” Peralta, Graphic Designer Cristina Ibarra and Alex Rivera, Writer, Director, Benjamin Hernandez Bray, Actor, Stunt Coordinator Producers, The Infiltrators Gloria Calderon-Kellett, Producer, One Day at a Time Andres and Diego Meza Valdés, Directors, Casa Christine Dávila, Warner Development Executive Naima Ramos-Chapman, Write & Director, Random Acts of Kindness EVENING EVENING EVENING EVENING 7:00 PM – 9:00 PM | VIP Dinner (Invitation Only) 5:00 PM – 7:00 PM | Welcome Reception and Ribbon Cutting 5:00 PM – 7:00 PM | Sabores: A Culinary Experience 7:00 PM – 10:00 PM | Closing Gala 5:45 PM – 7:45 PM | VIP Dinner (Invitation Only) Recognizing the Top 250 & Alumni Honoring Emilio Estefan and Miguel “Mike” B. Fernandez, 7:00 PM – 10:00 PM | Offsite Music Event @ Parq 6:30 PM – 8:30 PM | VIP Dinner and Featuring Musical Guest, Emily Estefan and Guest Appearance Featuring Global Superstar Luis Fonsi by Gloria Estefan

Presented by AT&T Business Rev. 09/24/2019