Strategic Management at Mormaii - the Brazilian Surf Industry Leader
BBR Special Issues Vitória-ES, 2017 p. 110-129 ISSN 1808-2386 DOI: http://dx.doi.org/10.15728/edicaoesp.2017.6 Strategic Management at Mormaii - the Brazilian Surf Industry Leader Marcos Abilio Bosquetti† Federal University of Santa Catarina - UFSC Gabriela Gonçalves Silveira FiatesΩ Federal University of Santa Catarina - UFSC Jess Ponting¥ San Diego State University ABSTRACT The sport of surfing has been growing rapidly in popularity worldwide and Brazil is among the countries with the largest surfing population, behind the United States and Australia, however, multinational surf companies are rushing in emerging markets like Brazil to find new opportunities for growth. This paper intends to provide insights on how local companies in these markets can overcome and even take advantage of differences with global competitors by re-thinking their core competencies and business models. Therefore, empirical research applying qualitative case study methodology was developed to investigate the role of strategy in the surf industry - a fairly unexplored research topic. Semi-structured in-depth interviews with the founder and CEO and the executive directors at the Brazilian surf industry leader - Mormaii, were conducted to understand how the 4-decade local company found its way to success. Although the theories: RBV, Core Competencies, and Dynamic Capabilities complement each other and help to explain firms’ performance and strategic choices, in empirical studies strategy has been analyzed only by one or another theory. Therefore, the simultaneous use of these three theories intended to fill this gap in the literature and bring more consistency to the discussion of this case study. As a result, this empirical study illustrates the RBV perspective, which stems from the principle that the source of firms’ competitive advantage lies in their internal resources and capabilities, rather than simply evaluating environmental opportunities and threats in conducting business.
Guide pratique des événements Ricardo Dos Santos GE 3 Crédit photos : Ghislaine FTS PA LeChers mot amis et de passionnés la fédérationdu surf, ia ora na 2013 est une année chargée en surf dans la catégorie des U16 regroupe les meilleurs surfeurs moyens de communication La plus importante manifesta- événements pour la Fédération ondine au Nicaragua, nous de la planète, autant sur le plan modernes, Teahupoo, la petite tion de surf du circuit profes- Tahitienne de Surf. Après les sommes fiers de vous présen- local qu’international, qui s’af- commune du bout du monde, sionnel se pérennise chaque Pro Juniors au mois d’avril dis- ter la treizième édition des Air fronteront sur la vague mythique et sa célèbre déferlante parti- année avec l’aide du Pays, au putés sur Rangiroa et Papara, Tahiti Nui Billabong Trials et de de la passe de Hava’e. cipent de manière significative travers de son ministère de la avec une belle deuxième place la Billabong Pro Tahiti. au rayonnement du pays dans Jeunesse et des Sports, de ses au général pour Enrique ARIITU, C’est toujours une grande satis- le monde entier. Il n’est d'ail- services, mais aussi grâce à l’en- les Championnats du Monde de 13 années maintenant que la faction de voir débarquer cette leurs plus à démontrer que les semble de nos partenaires, de kneeboard à Papara au cours Billabong Pro s’organise sur foule d’adeptes, de photo- retombées médiatiques et finan- Billabong, et surtout, grâce à la desquels l’équipe tahitienne a notre Fenua, avec toujours graphes, d’officiels qui font cières issues de la Billabong Pro population de Teahupoo qui nous brillé avec 4 titres de champion autant de détermination et de année après année du spot de Tahiti contribuent de manière accueille chaque année depuis du monde, dont deux pour la plaisir de la part de l’extraordi- Teahupoo le centre du monde importante au développement maintenant plus de 13 ans.
Hurley Surfs to Huge Success! 5 Women - 5 Icons - Pg 11 See Page 21
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Media Contact: Caroline Kelm Caroline@Groundswellpr.Com 843.822.8893
Media Contact: Caroline Kelm caroline@groundswellpr.com 843.822.8893 Hydro Flask Partners With the World Surf League Company returns to its roots with action sports sponsorship Bend, OR (April 26, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce a multi-year partnership with the World Surf League (WSL). The brand has signed on as the official water bottle and drinkware sponsor of the WSL Championship Tour (CT) and Big Wave Awards in North America. Through the partnership, Hydro Flask products will be used at every CT event in North America, at the prestigious Hawaiian Pro and the Vans World Cup of Surfing. Additionally, the WSL and Hydro Flask will team up to offer consumer experiences and co-branded products. “The idea for Hydro Flask was born on a beach in Hawaii, and we’re excited to partner with an organization that aligns with these roots,” said Hydro Flask General Manager Scott Allan. “We look forward to combining our efforts with the WSL on our mission to save the world from lukewarm.” The partnership will officially kick off on April 29, 2017 at the 17th annual Big Wave Awards gala. Held in Huntington Beach, California, the awards ceremony will celebrate the greatest rides of 2016 and honor icons from the big wave community. The event will be broadcast live on WorldSurfLeague.com and Facebook.com/WSL. “We are excited to team up with Hydro Flask and share with our athletes and fans their incredible products,” said Beth Greve, WSL Chief Commercial Officer.
Repositório Institucional Da Universidade Tecnológica Federal Do
1 UNIVERSIDADE TECNOLÓGICA FEDERAL DO PARANÁ DEPARTAMENTO ACADÊMICO DE EDUCAÇÃO FÍSICA CURSO DE BACHARELADO EM EDUCAÇÃO FÍSICA ANA CAROLINA MATUCHEWSKI FERREIRA O SURF E A TV ABERTA – UMA ANÁLISE MIDIÁTICA DOS ANOS DE 2014 E 2015 TRABALHO DE CONCLUSÃO DE CURSO CURITIBA 2018 2 ANA CAROLINA MATUCHEWSKI FERREIRA O SURF E A TV ABERTA – UMA ANÁLISE MIDIÁTICA DOS ANOS DE 2014 E 2015 Trabalho de Conclusão de Curso, apresentado à disciplina de TCC2 do Curso de Bacharelado em Educação Física do Departamento Acadêmico de Educação Física - DAEFI da Universidade Tecnológica Federal do Paraná, como requisito parcial para a aprovação na mesma. Orientador: Prof.ª Ana Paula C. B. Maoski. CURITIBA 2018 3 Ministério da Educação Universidade Tecnológica Federal do Paraná Campus Curitiba Gerência de Ensino e Pesquisa Departamento de Educação Física Curso Bacharelado em Educação Física TERMO DE APROVAÇÃO O SURF E A TV ABERTA – UMA ANÁLISE MIDIÁTICA DOS ANOS DE 2014 E 2015 Por Ana Carolina Matuchewski Ferreira Este Trabalho de Conclusão de Curso (TCC) foi apresentado em 05 de junho de 2018 como requisito parcial para a obtenção do título de Bacharelado em Educação Física. O candidato foi arguido pela Banca Examinadora composta pelos professores abaixo assinados. Após deliberação, a Banca Examinadora considerou o trabalho aprovado. Prof. Dra. Ana Paula Cabral Bonin Maoski Orientadora Prof. Dr. Gilmar Francisco Afonso Membro titular Prof. Fabio Mucio Stinghen Membro titular 4 RESUMO FERREIRA, Ana Carolina Matuchewski. O surf e a tv aberta – uma análise midiática dos anos de 2014 e 2015. 2018. 52f. Trabalho de Conclusão de Curso (Graduação) – Curso de Bacharelado em Educação Física.
MELBOURNE PROGRAM GUIDE Sunday 06th February 2011 06:00 am Tee It Up With Tiger Woods (Rpt)G Tee IT Up With Tiger Woods Join one the greatest golf ers of all time Tiger Woods and the sport's emerging star Anthony Kim, as they share their best golf tips in a exclusiv e clinic f or a group of contest winners. 07:00 am Tennis: ATP World Tour Uncovered G (Rpt) The latest instalment of this weekly tennis series f ollows the news and action f rom the ATP Tour. Former tour pro Justin Gimelstob brings y ou behind the scenes insights and exclusiv e play er prof iles. 07:30 am Sailing: 2010 Audi IRC Series (Rpt)G Audi Hamilton Island Race Week The f leet has increased since the f irst race back in 1984. Forget y our troubles and sail away on a mix of beautif ul courses around the picturesque Whitsunday s in the Audi Hamilton Island Race Week. 08:00 am Up & Go Sunday: Surfing Rip Curl G Rip Curl Search, Portugal Search, Portugal 2009 (Rpt) Take a ride at the ninth ev ent of the 2009 ASP World Tour, the Rip Curl Search, as some of the world's leading surf ers head to Peniche in Portugal f or the best surf in Europe. SPECIAL EVENT 09:00 am Up & Go Sunday: KitesurfingG Kitesurfing: P.K.R.A World Tour, Dominican Republic The Dominican Republic Cabarete has been a classic ev ent on the PKRA World Tour f or the past sev en y ears.
2015 Fact Sheet Date 15 – 26 April 2015 Where Surfer’s Point, Prevelly, Margaret River One of 11 men’s and 10 women’s World Surfing League (WSL) Championship Status Tour (CT) events in the world - the highest tier surfing competition Men’s: Top 32 ranked male (plus 1 WSL and 1 event wild card entries). Surfers Women’s: 17 ranked female (plus 1 event wild card entry) Men’s: C.J. Hobgood (USA) and Glenn Hall (IRL) WSL Wild Cards Women’s: Dimity Stoyle (AUS) The WA Trials will take place on 14 April and only open to Western Australian Event Wild Cards surfers. The winner and runner up of the men’s and winner of the women’s WA Trials category will each get a wild card entry into the Pro to surf against the world’s best. Over 12 days, surfers will compete on the days producing the best conditions Competition days as determined by the WSL judges. If their call is ‘Off’, then no competition will take place that day. The event date range is set to be longer than required to take into account possible lay days. The exact days of the competition heats and finals is not Event date range known beforehand and called on the day to ensure surfers compete in the best conditions available. The inaugural event was held in 1985. This year is the 30th anniversary of the Event history Drug Aware Margaret River Pro. This year is the second year the Pro has had CT status. No. of Spectators 30,000 spectators are expected Spectator entry fee Free Online viewers 4 million viewers in 200+ countries are expected to stream the live event online Television Tens of millions viewers will watch the one-hour highlights television broadcast Broadcast that is beamed globally.
MELBOURNE PROGRAM GUIDE Sunday 13th February 2011 06:00 am Football: Bundesliga (Rpt) Matchday 22: Eintracht Frankfurt V Bayer Leverkusen Bay er Lev erkusen look to def end their spot in the top f our as they trav el to Frankf urt. But Lev erkusen's goalkeeper Rene Adler wants to transf er to Manchester United. Can Eintracht take adv antage? 08:00 am Up & Go Sunday: Surfing Billabong G Billabong Pipeline Masters, Hawaii Pipeline Masters, Hawaii (Rpt) Round ten of the 2009 ASP World Tour sees the best surf ers on the planet head to Hawaii f or the Billabong Pipeline Masters. SPECIAL EVENT 09:00 am Up & Go Sunday: KitesurfingG Kitesurfing: P.K.R.A World Tour, Dominican Republic The Dominican Republic Cabarete has been a classic ev ent on the PKRA World Tour f or the past sev en y ears. You will be amazed by the kitesurf ing action here on ONE. 09:30 am Up & Go Sunday: M7 Multisport (Rpt) Avon Descent M7 prof iles adv enture racing to test the limit of human endurance across sev en continents. Each episode f eatures unique f orms of racing, v ia oceans, desert, mountains, bikes, boards and up in the air. 10:00 am Football: Serie A (Rpt) Matchday 25: A.C Milan V Parma Can AC Milan recov er their f orm and use struggling Parma to mov e another three points ahead? Two exclusiv e matches f rom Italy 's premier f ootball league come y our way each week on ONE. SPECIAL EVENT 12:00 pm LIVE: Netball: ANZ Championship R1 - NSW Swifts V Adelaide Thunderbirds Netball is back! The ANZ Championship starts with a clash of champions.
Full Financial Report Shareholder Review 2013/2014 Corporate Directory
BILLABONG INTERNAtional limited abn 17 084 923 946 FULL FINANCIAL REPORT SHAREHOLDER REVIEW 2013/2014 CORPORATE DIRECTORY PRINCIPAL AND AUDITORS REGISTERED OFFICE PRICEWATERHOUSECOOPERS 1 BILLABONG PLACE, Riverside Centre BURLEIGH HEADS QLD 4220 123 Eagle Street AUSTRALIA Brisbane QLD 4000 TELEPHONE: +61 7 5589 9899 FACSIMILE: +61 7 5589 9800 SOLICITORS ALLENS LINKLATERS: POSTAL ADDRESS Level 28, Deutsche Bank Place PO BOX 283 Corner of Hunter & Phillip Streets BURLEIGH HEADS QLD 4220 Sydney NSW 2000 AUSTRALIA CLAYTON UTZ: Level 28 Riparian Plaza INTERNET 71 Eagle Street CORPORATE: www.billabongbiz.com Brisbane QLD 4000 MARKETING: www.billabong.com MINTER ELLISON: 165 Varsity Parade SHARE REGISTRY Varsity Lakes QLD 4227 COMPUTERSHARE INVESTOR SER- VICES PTY LIMITED STOCK EXCHANGE LISTING GPO Box 2975 Billabong International Limited shares MELBOURNE VIC 3001 are listed on the Australian Securities Telephone Australia: 1300 850 505 Exchange (ASX). The home branch is Telephone International: +61 3 9415 4000 Sydney. Facsimile: +61 3 9473 2500 Email: web.queries@computershare.com.au Ticker: BBG. CONTENTS CHairman’S REPORT 02 CEO REPORT 04 COMPANY OVERVIEW 06 BRAND REVIEWS 08 RETAIL 14 FULL FINANCIAL REPORT 17 1 CHAIRMAN’S REPORT In the 2013/14 financial year, three linked sequences of events reset Billabong’s After six years as a Director, Tony Froggatt also retired from the Board as did course after a long period of uncertainty, and together provide the foundations Collette Paull, a Board member since the Billabong float in 2000. for the long term success of the Company. I wish to thank Tony for his contribution, particularly as the Company navigated The first event was the recapitalisation agreement with cornerstone investors change and uncertainty, and to acknowledge the service of Collette, not Centerbridge and Oaktree announced in September 2013 that led to the rights only as a Director but also as one of Billabong’s founding employees and issue and share placement in early 2014, collectively resolving the ownership of most passionate advocates.
NEWSLETTER Vol. 54, No. 2 May 2009 Animal Behavior Society A quarterly Regina H. Macedo, Secretary publication Raphael I. Dias, Editorial Assistant Departamento de Zoologia, Universidade de Brasília Brasilia, DF 71745-612 Brazil ANNOUNCING THE 2009 STUDENT Developing Nations Research Awards, reviewing GRANT AWARDS several proposals, and providing advice; Jeff Podos (3 rd John M. Eadie, Senior Member-at-Large, Chair 2009 MAL) for reviewing several proposals and providing Student Research Grant Committee feedback on several issues; and all ABS members who have donated funds to this program. We are pleased to announce the winners of the 2009 Student Research Grants. We received 96 applications, The successful applicants are listed below. an increase of almost 10% from last year. As usual, the number of applications exceeded the number we could E. O. WILSON CONSERVATION AWARD fund. The decision process was not easy, given the high quality of so many proposals. We had sufficient funds Julie Rushmore. University of Georgia. Behavioral to support 40 proposals of the 96 submitted determinants of pathogen transmission in African great (approximately 43%), and funding ranged from $450 to apes. $2,000. These include one E. O. Wilson Award at $1,000 and two Cetacean Behavior and Conservation CETACEAN BEHAVIOR AND CONSERVATION awards ($1,500 and $500). AWARDS Each proposal was evaluated and ranked by three Jennifer Nicole Schneider. The State University of independent reviewers. This would be an impossible New York - Buffalo. Song structure and spatial task without the heroic and entirely voluntary efforts of dynamics of humpback whales on the breeding several wonderful colleagues.