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Web Design.” I Found Books on Everything from HTML to XML and from Web Graphics to Web Usability Free ebooks ==> www.ebook777.com Free ebooks ==> www.ebook777.com Web Design: A Beginner’s Guide Second Edition www.ebook777.com Free ebooks ==> www.ebook777.com About the Author Wendy Willard is a designer, consultant, writer, and educator who has been involved in web design for about 15 years. She is the author of HTML: A Beginner’s Guide, Fourth Edition, and other books. Wendy is a graduate of Art Center College of Design in Pasadena, California. About the Technical Editor Kathi McCracken-Dente is a user experience strategist with an expertise in designing for e-commerce, communities, and web applications. Before starting McCracken Design, a web design agency in Oakland, California, she was a designer at frog design, Addwater, and Intuit. Her clients include Yahoo!, Intuit, PowerReviews, and LeapFrog. She is a graduate of Duke University and Art Center College of Design. Free ebooks ==> www.ebook777.com Web Design: A Beginner’s Guide Second Edition Wendy Willard New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Free ebooks ==> www.ebook777.com Copyright © 2010 by The McGraw-Hill Companies. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-170135-8 MHID: 0-07-170135-4 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-170134-1, MHID: 0-07-170134-6. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefi t of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at [email protected]. Information has been obtained by McGraw-Hill from sources believed to be reliable. However, because of the possibility of human or mechanical error by our sources, McGraw-Hill, or others, McGraw-Hill does not guarantee the accuracy, adequacy, or completeness of any information and is not responsible for any errors or omissions or the results obtained from the use of such information. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGrawHill”) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill’s prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Your right to use the work may be terminated if you fail to comply with these terms. THE WORK IS PROVIDED “AS IS.” McGRAW-HILL AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM USING THE WORK, INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. McGraw-Hill and its licensors do not warrant or guarantee that the functions contained in the work will meet your requirements or that its operation will be uninterrupted or error free. Neither McGraw-Hill nor its licensors shall be liable to you or anyone else for any inaccuracy, error or omission, regardless of cause, in the work or for any damages resulting therefrom. McGraw-Hill has no responsibility for the content of any information ac- cessed through the work. Under no circumstances shall McGraw-Hill and/or its licensors be liable for any indirect, incidental, special, punitive, consequential or similar damages that result from the use of or inability to use the work, even if any of them has been advised of the possibility of such damages. This limitation of liability shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise. www.ebook777.com Free ebooks ==> www.ebook777.com Working as a self-employed web designer has been a fabulous way for me to help support my family while also staying at home with my kids. This book is dedicated to moms everywhere who are finding creative ways to balance their careers and their families. Free ebooks ==> www.ebook777.com This page intentionally left blank Free ebooks ==> www.ebook777.com Contents at a Glance PART I PLANNING 1 Asking the Right Questions ............................................... 3 2 Formulating the Answers ................................................. 29 PART II DESIGNING 3 Anticipating Web-Specific Design Issues .................................. 61 4 Laying the Groundwork for Good Design ................................ 85 5 Preparing for Production ................................................. 113 6 Producing the Design ...................................................... 141 PART III CODING 7 Getting Started with the Code ............................................ 175 8 Structuring Content ....................................................... 197 9 Styling Content ............................................................ 219 10 Positioning Content ....................................................... 237 11 Integrating Dynamic Content ............................................. 261 vii Free ebooks ==> www.ebook777.com viii Web Design: A Beginner’s Guide PART IV GOING LIVE 12 Publishing Content ........................................................ 291 13 Advertising Your Site ...................................................... 311 A HTML/CSS Reference Table .............................................. 333 Index ...................................................................... 355 Free ebooks ==> www.ebook777.com Contents ACKNOWLEDGMENTS ......................................................... xv INTRODUCTION ................................................................. xvii PART I Planning 1 Asking the Right Questions ............................................... 3 Who .................................................................................. 5 Who Is the Development Team? ................................................ 5 Who Is the Author? ............................................................. 9 Who Is the Target Audience? ................................................... 9 Who Will Maintain the Site? .................................................... 12 Why .................................................................................. 13 What Are the Goals? ........................................................... 14 What Functions Will the Target Audience Perform? ............................. 17 What ................................................................................. 20 Where ................................................................................ 21 When ................................................................................ 21 How .................................................................................. 22 What Standards/Technologies Will Be Used? ................................... 22 What Development Tools Will Be Used? ....................................... 25 Summary ............................................................................ 27 ix www.ebook777.com Free ebooks ==> www.ebook777.com x Web Design: A Beginner’s Guide 2 Formulating the Answers ................................................. 29 Documentation ...................................................................... 30 Development Lifecycles ....................................................... 32 The Proposal ......................................................................... 32 Purpose ....................................................................... 33 Scope/Statement of Work ...................................................... 33 Conditions/Assumptions ....................................................... 34 Hosting ........................................................................ 42 Personal Site Hosting .......................................................... 43 Business Site Hosting .......................................................... 44 Cost ........................................................................... 47 Schedule ...................................................................... 48 Biographies ................................................................... 48 Site Map ............................................................................. 48 Information Architecture ....................................................... 48 Content Organization .......................................................... 51 Measuring Success .................................................................. 56 Usability Testing .............................................................
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