Free ebooks ==> www.ebook777.com Free ebooks ==> www.ebook777.com Web Design: A Beginner’s Guide Second Edition www.ebook777.com Free ebooks ==> www.ebook777.com About the Author Wendy Willard is a designer, consultant, writer, and educator who has been involved in web design for about 15 years. She is the author of HTML: A Beginner’s Guide, Fourth Edition, and other books. Wendy is a graduate of Art Center College of Design in Pasadena, California. About the Technical Editor Kathi McCracken-Dente is a user experience strategist with an expertise in designing for e-commerce, communities, and web applications. Before starting McCracken Design, a web design agency in Oakland, California, she was a designer at frog design, Addwater, and Intuit. Her clients include Yahoo!, Intuit, PowerReviews, and LeapFrog. She is a graduate of Duke University and Art Center College of Design. Free ebooks ==> www.ebook777.com Web Design: A Beginner’s Guide Second Edition Wendy Willard New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Free ebooks ==> www.ebook777.com Copyright © 2010 by The McGraw-Hill Companies. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-170135-8 MHID: 0-07-170135-4 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-170134-1, MHID: 0-07-170134-6. All trademarks are trademarks of their respective owners. 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Free ebooks ==> www.ebook777.com This page intentionally left blank Free ebooks ==> www.ebook777.com Contents at a Glance PART I PLANNING 1 Asking the Right Questions ............................................... 3 2 Formulating the Answers ................................................. 29 PART II DESIGNING 3 Anticipating Web-Specific Design Issues .................................. 61 4 Laying the Groundwork for Good Design ................................ 85 5 Preparing for Production ................................................. 113 6 Producing the Design ...................................................... 141 PART III CODING 7 Getting Started with the Code ............................................ 175 8 Structuring Content ....................................................... 197 9 Styling Content ............................................................ 219 10 Positioning Content ....................................................... 237 11 Integrating Dynamic Content ............................................. 261 vii Free ebooks ==> www.ebook777.com viii Web Design: A Beginner’s Guide PART IV GOING LIVE 12 Publishing Content ........................................................ 291 13 Advertising Your Site ...................................................... 311 A HTML/CSS Reference Table .............................................. 333 Index ...................................................................... 355 Free ebooks ==> www.ebook777.com Contents ACKNOWLEDGMENTS ......................................................... xv INTRODUCTION ................................................................. xvii PART I Planning 1 Asking the Right Questions ............................................... 3 Who .................................................................................. 5 Who Is the Development Team? ................................................ 5 Who Is the Author? ............................................................. 9 Who Is the Target Audience? ................................................... 9 Who Will Maintain the Site? .................................................... 12 Why .................................................................................. 13 What Are the Goals? ........................................................... 14 What Functions Will the Target Audience Perform? ............................. 17 What ................................................................................. 20 Where ................................................................................ 21 When ................................................................................ 21 How .................................................................................. 22 What Standards/Technologies Will Be Used? ................................... 22 What Development Tools Will Be Used? ....................................... 25 Summary ............................................................................ 27 ix www.ebook777.com Free ebooks ==> www.ebook777.com x Web Design: A Beginner’s Guide 2 Formulating the Answers ................................................. 29 Documentation ...................................................................... 30 Development Lifecycles ....................................................... 32 The Proposal ......................................................................... 32 Purpose ....................................................................... 33 Scope/Statement of Work ...................................................... 33 Conditions/Assumptions ....................................................... 34 Hosting ........................................................................ 42 Personal Site Hosting .......................................................... 43 Business Site Hosting .......................................................... 44 Cost ........................................................................... 47 Schedule ...................................................................... 48 Biographies ................................................................... 48 Site Map ............................................................................. 48 Information Architecture ....................................................... 48 Content Organization .......................................................... 51 Measuring Success .................................................................. 56 Usability Testing .............................................................