Paradigm Shift Five-Year Strategic Plan 2005-2010 June 2006 3 Garry Moore Christchurch of Mayor

Paradigm Shift

Five-year Strategic Plan 2005-2010

July 2006 VISION

The Christchurch Art Gallery Te Puna o Waiwhetu will take a key leadership role in making Christchurch’s Cultural Precinct and Worcester Boulevard the most visited cultural tourism site in New Zealand.

The Gallery is ideally placed to take this lead with its iconic building, strategic location at the heart of the Cultural Precinct and the Gallery’s programmes inviting visitors to live the Precinct’s core values of expanding cultural horizons and enriching senses.

The Gallery wants to grow the public’s perception of art as it commits to new audiences by building a new, stimulating visitor experience and develop the brand.

The Gallery recognises its key audiences are the families/whanau of Christchurch, international visitors to the City, domestic visitors, educational groups and special audiences.

The Gallery strives to connect people with art – emotionally and intellectually. We celebrate art and the creative spirit. The Gallery knows where it stands and has global reach.

The Gallery educates, inspires discovery and preserves the legacy of artistic achievement for the people of Canterbury and New Zealand through collecting, presenting, interpreting and conserving quality works of art.

The Gallery wants to be recognised locally, nationally and internationally as innovative, with quality collections and programmes, and for the enjoyment and appreciation of art it brings all its audiences. The Gallery will set a standard of excellence in all its endeavours. Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006 3 Garry Moore Christchurch of Mayor

Change is always a difficult process as it challenges us to think outside our familiar outside our familiar us to think as it challenges process a difficult is always Change the what exactly and tenacity to enact change, commitment It takes courage, boundaries. the the last six months with done during has Waiwhetu Puna o Te Gallery Art Christchurch Shift. Paradigm labelled was that programme or an exhibition visitor numbers falling to accept Not prepared looked Gallery Council City Christchurch the enough”, low-paced and not rebellious “polite, Gallery with new and This connects the a new visitor experience. through to build a future to the existing faithful remaining while Vision, as identified in its new audiences, enlarged arts community. loyal support, passion strong was and the community stakeholders staff, from What emerged that ownership sense of into a real This translated Gallery. their for and enthusiasm but also to secure years the need three Gallery in its first the new of the success recognised all for It has been rewarding community. the whole for as a facility future a prosperous involved. gifts the greatest one of its residents has given Christchurch Shift, the Paradigm Through Plan is the Strategic The Five-year – the opportunity and mould its art to shape institution. key through community and the broader with staff consultation this extensive of result stakeholders. and become to meet these challenges Gallery the for the framework The Plan provides as years next four the during that will evolve This is a process a leading art institution. to make Precinct Cultural partnersGallery works with its key in the Art Christchurch the site in New Zealand. the most visited cultural Boulevard Worcester FOREWORD All art works are from the Christchurch Art Gallery Te Puna o Waiwhetu collection unless otherwise stated. Cover photo: Murray Hedwig Photography by Brendan Lee, Murray Hedwig and Tony Stewart. Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006 1

2 4 6 8 32 34 36 37 38 10 11 14 24 29 30 31 Page

Chapter Ten: Chapter Communications Marketing and Chapter Eleven: Opportunities Commercial Twelve: Chapter Development Thirteen: Chapter Human Resources Chapter Nine: Partners CONTENTS

Executive Summary Summary Executive Introduction Background One: Chapter Gallery will achieve its KPIs How the Two: Chapter Experience Visitor Three: Chapter Exhibition Programmes Chapter Four: Plan Exhibitions Four-year Chapter Five: Gallery Programmes Chapter Six: Galleries Collection Permanent Chapter Seven: Acquisitions and Collections Chapter Eight: The Facility Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006 2 display andtheover-all visitorexperience. visit when in Christchurch. This heightenedinterest willresult from on thequalityof theart events at Christchurch’s gallery, art becomingself-perpetuating asthe “must see” placeto being of thecity. This willgenerate nation-widecuriosity andinterest intheexhibitionsand From thisnewpersonalitywillgrow the Gallery’s role in thecultural andeconomicwell- happening atthe Gallery. life tothebuildingandsurrounding environment, creating aheightened interest in what is willspilloutof thegalleriesArt intothe Gallery foyer, forecourt andgarden, bringing new ofGallery andexcitedtheexperience. aboutbeingpart and interesting. This willgenerate more frequent visitsby acommunity whichisproud of its programmes willbeconstantly changing andbeingrefreshed tokeepthe Gallery spacesalive Change willbetheemphasisof theexhibitionprogramme. Exhibitions, events and drawsthe sametimealso innewaudiences. with andstimulating theexistingloyal community throughthatat arts abalancedschedule being challenging, flexible, fun, dynamic entertaining, andslightly controversial – connecting Exhibitions willbemore varied incontent, styleandsubject–theexhibitionprogramme world. art of the importance Gallery anditsrole of beingattheforefront of developments withinthe (andviceversa)activities withitspartners andlinkwithcity-widefestivals, recognising the site inNewZealand. allowthe These willalso and Gallery totapintonewopportunities Vision of makingthe Cultural Precinct and Worcester Boulevard themostvisitedcultural Partnerships willtakeonanewfocus andpriority for the Gallery, enablingittofulfilits will reverberate withanewsenseof energy andexcitement. programme toconnect thewidercommunity withart,the andnewopportunities Gallery With anew Vision, acommitmenttonewaudiencesthrough adynamic newexhibition toreduce thecostpervisitorfrom $23to$16by 2009/10. • toincrease revenue. • toincrease visitornumbers from thecurrent 290,000annually to400,000by 2009/10. • itsnew Gallery toachieve Council-approved Key Performance Indicators: The Paradigm ShiftorFive-year Strategic Planisaframework toguidethe Christchurch Art EXECUTIVE SUMMARY Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006 3 Stephen McArthurStephen Services Community Manager, General Council City Christchurch A strong emphasis will be placed on the visitor experience, which begins with external with which begins experience, on the visitor will be placed emphasis A strong through the visitor steps – well before and marketing the website through communications connect to better plans will be implemented and communications New marketing the door. and audiences. stakeholders with key and processes structure, a new organisational Shift has begun and with The Paradigm the of the celebration through years the next four during Gallery will evolve the procedures, that and programmes events exhibitions, of and a balanced programme spirit creative City’s the new KPIs. art of and delivers perception expands the public’s Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006 4 unexpected. inanewlight, indifferentwill helppeopleseeart connectwithart ways, and expectthe traditional conceptofgallery what an art canbe. UndertheParadigm ShiftPlan, the Gallery The Christchurch Art Gallery isaboutart,butit doesnotwant tobelimitedby the integrity. The Art Gallery product willbehighquality, educational, topicalandrelevant. and different –doingnewandunexpectedthings, workswith while andart treating artists will continue tocaterfor itsexistingaudiencesby beingfresh, innovative, leadingedge slightly risky andcontroversial programme thatdraws innewandenlarged audiences. It flexible, fun, stimulating, entertaining, open-minded, lively, experimental andattimesa this commitment, the Gallery willaccelerate inthenextfour years towards achallenging, The Christchurch Art Gallery hascommittedtoanew Vision, asoutlinedinthisPlan. From from McDougall theRobert Art Gallery inMay 2003. strong identityinitsownrightitwas –something criticisedinthemove asnotachieving and aspirations of the Gallery during thenextfive years, andaimstogive the Gallery a The Planisseenby the Gallery as “just thebeginning of thejourney”. Itoutlinestheviews of $16. performance atthe Christchurch Art Gallery –400,000visitors by 2009-10 atacostpervisit the Paradigm Shift, consultative afive-month andplanningprocess improved toachieve debate andaseries ofin2005highlightedtheneedfor reports change. The result was in the2003-04financialyear-new Gallery opened. Mediaattention, Council visitation, when in2004-05visitors totalled289,097. This compared with551,943visitors It istheculminationof workthatbegan withconcernaboutthe Art Gallery’s level of for the Christchurch Art Gallery Te Punao Waiwhetu. outcome of anunprecedented andextensive consultative effort to developplan afive-year becoming truly visitorfocused increased andachieving visitation. This documentisthe The Christchurch Art Gallery Five-Year Strategic Plan is about commitment to new audiences, INTRODUCTION Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006 5 The Plan has been produced in a climate that was identified in the Peer Review as being Review in the Peer identified was a climate that in has been produced The Plan on needs to be reviewed this Plan Therefore, enough”. rebellious and not low-paced “polite, Art the for Vision be bolder in achieving and the those perceptions to alter basis a regular intensified will need to be year and beyond 2008-09 financial happens in the What Gallery. and Christchurch the in persona and role with its new confidence develops Gallery as the Canterbury communities. and inspiration drive, of Plan is a source Strategic Five-Year Gallery Art Christchurch The the Plan is a effect, In annually. reviewed Gallery with the plan being the for accountability Vision its Gallery realises the to ensure its own contents that challenges working document will reportGallery its performance the Plan that the It will be against and achievesits KPIs. on a September 2006 from Services, Community Manager, General and achievements to the quarterly basis. Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006 6 Art Gallery the “must-see” attraction ontheitinerary of every visitortothecity. exhibitions thatnotonly attracted newandenlarged audiencesbutmadethe Christchurch stakeholders andmarketresearch torealign the Gallery’s programme andensure itdelivered with facilitating thedevelopment of aboldnewvisionfor the Gallery, workingwithstaff/ to produce aplanfor theParadigm Shift–theFive-year Strategic Plan. Their role began appointed inJanuary 2006toworkwith Gallery management andstaff andkey stakeholders Project manager Kristen Cooper and across-functional, multi-disciplinary staff teamwere Art Gallery asaplaceof cultural authority andadventure,” they said. needisfor aprogramme“The thatarises outof astrong visionandthatstamps Christchurch change theculture of Gallery staff andmanagement. vision, committonewaudiences, buildanewvisitorexperience, develop thebrand and Key recommendations by Gorbey and Walker were togo intoproject mode, seekanew even more of astar.” of the part some Gallery’s mission, butthevisitor experience isthe mainactorandmust be not stronger, performance from thevisitorexperience. buildingisastage thatachieves “The They saidthebuildingwas astrong such performer thatitdemandedanequally strong, if enough nordoesitcontainhigh-paced, energy-generating offerings.” islittlesenseof theatre“There inthe Gallery. The programme vigour; lacks itisnotrebellious paced”. professional staff, Gorbey and Walker notedthe Gallery’s exhibitionswere “polite andlow- one of thebestbudgets inthecultural industryinNewZealand, andawell-trained and While they observed thatthe Gallery hadmuchtocelebrate, includingitslandmarkbuilding, in 2009-2010andreducing thecostpervisitfrom $23to$16perperson. Council’s newKPIsof increasing thenumber of visitors from 289,097in2004-05to400,000 A Peer Review by gallery managementKen experts Gorbey and Tim Walker endorsed the on continual improvement. use of the facility atall times, establishedmore andcollaborations partnerships andfocused appealing toawidercommunity audience, attracting greater visitornumbers, mademore a Gallery more “in tunewiththecommunity”; onethatdelivered anexhibitionprogramme The Council endorsed also The Paradigm Shift2005-2010, aninitiative designedtocreate generating more revenue anddelivering amore cost-effective service. for the Christchurch Art Gallery. These were primarily aimedatincreasing visitornumbers, In June 2005, the Christchurch City Council newKey supported Performance Indicators (KPIs) BACKGROUND Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006

1971, Carl Sydow. Reproduced courtesy of R. Sydow. Sydow. R. of courtesy Reproduced Sydow. Carl 1971, I, Meander Key stakeholder Visioning Workshops were held late January-early February 2006, from from 2006, February held late January-early were Workshops Visioning stakeholder Key of A series Council. by has been endorsed – a vision that a new vision which emerged events, future for their input and ideas to get was stakeholders 2006 with in March meetings new deliver new vision to Gallery’s the to reinforce and activities exhibitions programmes, ideas and viewpoints. these of many This plan encapsulates audiences. Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006 8 such associated associated such forms”“art asItaliancars, fashion, food andwine. their Gallery. For example, couldbethecatalyst anexhibitionoffor Italianart promoting This typeof activitywillserve todraw inmore visitors, curious aboutwhat ishappeningat Gallery’s foyer andforecourt alive withactivityprogrammes theexhibitions. thatsupport in itsendeavours by Inpart,thiswillbeachieved bringing toconnectpeoplewithart. the As apublicinstitution, the Gallery willcommittoreachingawidersectorof thecommunity what ishappeningatthe Gallery, aswellbuildingonpastsuccesses. enlarged audiences. This campaignwillplay apivotal role ineducatingthecommunity on programmes andthewidercommunity willbekey inhelpingthe Gallery todraw innewand A more effective marketingcampaignthatisstrategic andconnectswiththe Gallery’s public the over-all visitorexperience. in Christchurch. This heightenedinterest willresult fromondisplay thequalityof theart and generate nation-widecuriosity andbecomeselfperpetuating asthe “must see” placetovisit Art Gallery andtherole itplays inthecultural andeconomicwell-beingof thecity, thiswill without spendingtimelivingtheexperience. Once peopleget talkingaboutthe Christchurch promoters, talkingabouttheir Gallery andencouraging visitors tothecitynotleave town their Gallery. Whether regular visitors tothe Gallery ornot, they willbecomeitsgreatest This newpersonalitywillonly serve togrow Cantabrians’ senseof pride andownership of will invite peopleinside. programme activitiesspillingoutintothefoyer andassociated andforecourt, the Gallery as hastendedtobethecasesincenew Gallery openedinMay 2003. With anexhibition the excitement isabout. The physical buildingwillbecomethestage andnottheperformer, the Gallery andinspires themtovisitmore frequently todiscover for themselves what all This willbethekey tocreating anewenergy andexcitement thatgets peopletalkingabout provokes andchallenges. strengths, atthesametimecatering for newaudiencesthrough adiverse programme that will takethenextfour years toevolve. This exhibitionprogramme buildsonthe Gallery’s and adventure. isthebeginningThe Summer2006-07Schedule of theParadigm Shiftwhich programme, the Christchurch Art Gallery willstampitsmarkasaplaceof cultural authority different,something takesrisks andengages awideraudience. Through thistypeof is through implementingavisitorexperience thatisdynamic, fun, interactive, expresses First andforemost, key tothe 400,000visitorsGallery achieving annually by 2009-10 HOW THE GALLERY WILL ACHIEVE ITSKPI Chapter One s Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006 9 Partnerships have also been identified as paramount for the Gallery to fulfil its Vision of of Vision its Gallery to fulfil the for also as paramount been identified have Partnerships site in New most visited cultural the Boulevard Worcester and Precinct Cultural making the with the arts and community these partnerships collaboration and better Through Zealand. feeding by programme exhibition successful a more will build Gallery the stakeholders, key connecting the and city-wide festivals its partners versa), (and vice activities of into the with artcommunity that supports as the events national and international such major local, to be Gallery needs that the recognised It is Cup. World & P Show and Rugby A Canterbury within the art developments of world. forefront about and at the informed will enable the with other art internationally and institutions in New Zealand Partnerships Christchurch. art and interesting to exciting opportunities bringing Gallery to maximise for for resource valuable art 6000 works of than is an incredibly more of Collection The a greater Through art. of new audiences to the world Gallery to use to introduce the in collecting and how these works can be used to role Gallery’s the of understanding in helping role significant a more will play Collection the exhibition programmes, generate Gallery achieve its KPIs. the Five-year Strategic Plan 2005-2010 June 2006 Paradigm Shift 10 service andfacilities ifitistobecompared favourably withcompetingattractions. from theirvisit. The Gallery must breakdown barriers tovisitors’ perceptions of thequalityof influence onwhere peopledecidetogo for anouting andwhether they feel they get value generations of afamily. The range andqualityof facilities provided canhave asignificant facilities andservicesthatmeettheneedsof thisgroup, at timescatering for uptofour The commitmenttothefamily/whanau asakey audiencemeansthe Gallery hastoprovide barriers. and theinternalculture andtheattitudeof staff needstoovercome any real or perceived The Gallery’s buildingsandexhibitionsneedtobephysically andintellectually accessible, enhance theover-all visitorexperience. appreciation heritage of theirart willbring anewenergy tothe Gallery environment and cultural understanding through theenjoymentandpromoting ofthepublic visualarts to connectawideraudience. Educational programmes thatadvance the community’s that takeadvantage of the Gallery’s facilities andexpertise, enablethe willalso Gallery forProviding andlearning, newopportunities communitythrough participation partnerships in what ishappeningatthe Gallery, andconnectingwithnewaudiences. out intothe Gallery’s very visiblepublic environments, creating publiccuriosity andinterest festivals by activitiesbeingundertaken andsupport Cultural Precinct partners. These willspill the foyer andforecourt tolife withevents thatconnectwith Gallery exhibitions, city-wide programmes withothercultural andpartnerships institutions, the Gallery willbebringing the distancetoreception desk,of signage thelack and ‘sterile’ environment. Through its The foyer –for many visitors –isavoid inwhichthey feel disoriented. This istheresult of over-all visitorexperience asthestyle, contentandrelevance of theexhibitions. The welcomeandfront-of-house facilities provided by the inthe Gallery are asimportant excitement andanticipationof what lies withintobediscovered. to the Gallery andfirst impression isthesame. This needstobepositive andengender Alchemy café orthe Art Gallery Shop)ordirectly through thefront entrance, theirwelcome arrives viatheunderground car-park, through oneof theon-site facilities (Form gallery, International Airport ori-SITE. When on-site, the Gallery needstoensure whether thevisitor website orwhen presented withmarketingmaterial as atkey locationssuch Christchurch This experience begins longbefore thevisitorenters thebuilding, when surfingthe Gallery’s experience thatstimulates, challenges andevokes apositive reaction. with customerservice, andthrough itsexhibitionsprogramme attempttodeliver aquality individual’s connectionwiththeart,itcanprovide and standard aconsistency of excellence between individuals” and “varied from visittovisit”. While the Gallery cannotcontrol the Visitor experience atthe Christchurch Art Gallery hasbeenidentifiedas “differing greatly VISITOR EXPERIENCE Chapter Two Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006 11 Twice a Year a Twice Twice a Year a Twice Constant Twice a Year a Twice Constant Twice a Year a Twice Every Second Year Second Every Twice a Year Year a Twice Twice a Year a Twice Constant Twice a Year a Twice Twice a Year a Twice Every Second Year Second Every Twice a Year a Twice Constant Twice a Year a Twice Twice a Year a Twice Twice a Year a Twice Constant Constant Twice a Year a Twice Every Second Year Second Every FREQUENCY Maori/Pacific Historical Historical Contemporary Contemporary Cutting Edge Cutting Edge Canterbury International Blockbuster Niche Historical Historical Contemporary Contemporary Cutting Edge Cutting Edge International Blockbuster Historical Historical Contemporary Contemporary International Niche Maori/Pacific Canterbury Kids Maori/Pacific Blockbuster EXHIBITION

Local Arts Community Community Arts Local

Domestic Visitors Visitors Domestic

Visitors International AUDIENCE AUDIENCE Families With the Paradigm Shift, the exhibitions programme will move towards a schedule that towards will move the exhibitions programme Shift, the Paradigm With families, audiences of to the key Gallery and its commitment the of Vision the better reflects greater will involve This and the local arts domestic visitors international and community. the most Boulevard Worcester partners to make Precinct Cultural with the collaboration and in the foyer a public activities programme and site in New Zealand visited cultural visitor experience. the total to provide that supportsforecourt the exhibition programme the expertise where process decision-making transparent will be a clearer there Internally, and implementation to decision-making related and procedures is involved staff more of Gallery’s that align with the will be to select exhibitions principle The general is improved. and the new KPIs. audiences Gallery’s the meet the demands of Vision, the represents table is a guideline that the following audiences, our key of In recognition and school behind scheduletaking into account holidays principles decision-making, general Te e.g. into one category, to just fall an exhibition is unlikely (NB: peak visitation periods. and Maori). Historical been a Blockbuster, would have Maori Chapter three Chapter PROGRAMMES EXHIBITION Five-year Strategic Plan 2005-2010 June 2006 Paradigm Shift 12 event-based exhibitions/presentations. balconies andfoyer have usefulfor beenidentifiedasparticularly short-term scheduling and when possiblewithmajorevents happeningin Zealand/globally.Christchurch/New The Wherever possible, tolinkwithour exhibitionswillbescheduled Cultural Precinct partners of art. intellectually stimulating andmore likely tobeenjoyed by thosewithagreater knowledge by most visitors, despitetheirknowledge of art;andachallenging exhibition–thatis be enjoyed byknowledge; visitors withlittleorno art amid-level exhibition–tobeenjoyed willaimatalltimestobebalanced:The exhibitionschedule aneasyaccess exhibition–to length, ranging from three weekstosixmonthsondisplay. frequent andstaggered changes inexhibitions. As aresult, exhibitionswillbemore varied in Stakeholder feedback hasgiven astrong message thatthepublicwouldliketohave more Gallery andthePermanent Collections Gallery. indicatedtheneedtoreviewFeedback hasalso therole of the Tait Electronics Antarctic community andopentothegeneral public. and NewZealand. This gallery have should also low-key openings, targeted atthelocalarts Kids exhibitionsandonetoquick-changing exhibitionsof contemporary from art Canterbury To reflect ourcommitmenttothesekey audiencesone Gallery spacewillbededicatedto Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006 13 Decision-making process Decision-making These will include assessing proposals. schedule exhibition by is developed Gallery’s The The assessment staff. Gallery’s the by developed and those sources external from proposals It is account. into information stakeholders and customer research will take process and that scheduling principles Gallery’s the assessed against important are all proposals a proposal. or decline to make decisions to accept used are criteria and consistent robust skills on the draws that process will use a new inclusive Gallery the each exhibition, For programme, exhibition an innovative and create to assess proposals and expertise staff of The activities. Precinct Cultural Gallery and associated of including a programme management a project around the exhibition schedule of implementation be structured will format. Five-year Strategic Plan 2005-2010 June 2006 Paradigm Shift 14 consistently throughout stakeholderworkshops). stakeholderworkshops). Paradigm Shift Benefits how they want to ‘behave’ inrelation totheevent. andaudiences.and aninterface betweenartists Within must decide thiscontextallparties main centre for thisyear’s Biennial, providing ahub for theexciting activitiesandexhibitions understanding of thepublicandtheirsphere of activity. Christchurch Art Gallery willbethe infrastructures andfacilities, physical andnon-physical whichinform acontemporary thatwillrunsound, for art asix-week andtime-based period. Itwilllookatexisting don’t misbehave! isanoutdoorandindoorexhibitionofperformance, three-dimensional public spaces. alter theirbehaviour mightalso andexperience audiencesof howart of title aimstoalert don’t misbehave! playfully alludestounspokenrules inapublicspace. surrounding art This 2006iscuratedSCAPE by Natasha Conland (NZ)andSusanneJaschko(Germany). Their title dedicated topublicart. 2006Biennial SCAPE inPublicSpaceisNewZealand’sArt only contemporary biennial art Projected visitornumbers: 2500newvisitors Audience: Youth, community domesticvisitors andlocalarts Exhibition Category: Contemporary, cuttingedge NewZealand andInternationalart Dates: SeptembertoNovember 2006 Gallery: Sutton/Ravenscar/Foyer/Sculpture Garden don’t 2006Biennialof misbehave!Public SCAPE Art of theprojectedschematic exhibitionschedule. five-year 07 exhibitionschedule, adescription of theproposed 2007exhibitionschedule, andthe The Four-year ExhibitionsPlanprovides adetaileddescription of theagreed Summer2006- FOUR-YEAR EXHIBITIONSPLAN Chapter four • • • • • • • • • Showsmore emerging and contemporary art. Connects withouraudiences. inthefoyer Includes art andsculpture garden (aresponse toarequest heard Responds toanevent thatishappening inthecity. Short-length exhibition(aresponse toarequest heard consistently throughout Potential toinvolve Cultural Precinct partners. tothecity. Brings art up-to-the-minute Further developing with apartnership andIndustry.Art The Gallery willbethehub gallery of alocalfestival. 2006-07 SUMMEREXHIBITIONSCHEDULE Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006 15 (working title) (working title) artists. to younger Gallery opens the door The local art. contemporary to show more stakeholders calls of to the Responds talent. local emerging the best of Showcases mediums. of variety large Shows a Giacometti Hodgkins and traditional balance to the more a contemporary Provides exhibition space. as an foyer Uses the • • • • • • A & P Show Garden C/Foyer/Sculpture Touring Gallery: to December 2006 November Dates: driven national and event Local, Category: Exhibition and international rural Families, Audience: 23 days) 5000 (over visitor numbers: Projected Cup New Zealand the opening of for comes to town’ ‘country with the to coincide Timed Gallery’s Art Christchurch the Show), & Pastoral Agricultural (Christchurch’s Week and Show art selection of rural of works connected to the theme a diverse together A & P Show brings New Zealand. its main focus Collection, the works from historic key several A & P Show includes While the with the artists, New Zealand and emerging leading contemporary will be on the work of A & P Show. the local of mood and spirit something the festive capturing of intention of Paradigm Shift Paradigm exhibitions. Emerging Canterbury Artists Canterbury Emerging garden Sutton/Gallery: Ravenscar/Foyer/Sculpture 2007 2006 to February November Dates: art contemporary Local Category: Exhibition arts local domestic visitors and Youth, Audience: 8000 visitor numbers: Projected Canterbury in the visual arts of practice and breadth the strength This exhibition celebrates promising artists a selection of profiles emerging of exhibition This group today. region as out reputations carved already have Some Canterbury. to a connection artists have who launching on the cusp of careers. their are others while artists, exhibiting successful and figurative in abstract and personal aspects biological cultural, social, Their work narrates explored elements are time and interactive such issues space, as the use of Formal ways. as well as materials and organic plastic neon, objects, found computer technology, through viewing experience and intriguing a fresh The exhibition will offer media. traditional more and enchant challenge audiences. that will surprise, Benefits Five-year Strategic Plan 2005-2010 June 2006 Paradigm Shift 16 heard consistently throughout stakeholderworkshops). Paradigm Shift programmes. associated Benefits integral of theirevent. part A &Pshowhasbeenwelcomedby theorganisers of thisyear’s Cup andShow Week asan intended tobring tothe Gallery ahostof first-time visitors. The Christchurch Art Gallery’s Running for justthree weeks, andsprawling outbeyond theusualgallery spaces, itis collective experience and identityabletoberecognised lively inentertaining, ways. are stronglyartists connected toordinary NewZealand life, aspectof our withanimportant Many surprises are guaranteed, andthisgathering workswillsuggestthatart of art • • • • • • • • • • Potential for astrong physical presence throughout the Cultural Precinct. Sprawls throughout the Gallery. running exhibition –thelengthof Short anevent inthecity(aresponse toarequest Unexpectedfor the Gallery. Potential toconnectwith Cultural Precinct partners, especially withregards to Possiblility of usingexistingShow Week marketing. Alignmentwith Christchurch City Council Show Week. Light-hearted andcommunity oriented Caters totheneedsof families andfirst-time visitors tothe Gallery. Responds toalarge-scale event inthecity.

Tea Party, 2005, Jacquelyn Greenbank. Reproduced courtesy of the artist and 64zero3 Gallery. Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006

Maeght. Marguerite and Aimé Maeght Foundation, Saint-Paul. Saint-Paul. Foundation, Maeght Aimé and Marguerite Maeght.

Alberto Giacometti. Gift of Marguerite and Aimé Aimé and Marguerite of Gift Giacometti. Alberto 1960, Man, Walking

and Aimé Maeght. Marguerite and Aimé Maeght Foundation, Saint-Paul. Saint-Paul. Foundation, Maeght Aimé and Marguerite Maeght. Aimé and

Alberto Giacometti. Gift of Marguerite Marguerite of Gift Giacometti. Alberto 1943-1949, men, three of Group Giacometti Henry A & B/Borg Touring Gallery: 2007 2006 to February November Dates: International Major Category: Exhibition arts and local families community visitors, Domestic Audience: 20,000-plus visitor numbers: Projected It is the first be the anchorGiacometti will 2006-07 Summer Schedule. the exhibition of been exhibited in New Giacometti has Alberto and art the life of of survey time that a major to visit the most important century sculpture 20th exhibition of and is arguably Zealand New Zealand. France Paul-de-Vence, in Saint the Maeght Foundation from been sourced The exhibition has and in New Wales New South Gallery of Art the by Australia in and will be shown exclusively Gallery. Art Christchurch the by Zealand the most significant (1901 – 1966) one of Giacometti, Alberto to tribute The exhibition pays depicting and drawings prints Sculptures, Century. artists the 20th of and inventive original will be on display. Giacometti has been renowned which for figures the elongated achievements in as legendary regarded are figures of individuals and groups of The portraits the affirm they importantly, More Century. man in the 20th the condition of representing people into of observations in transforming and creativity imagination the artist’s power of and emotional presence. physical extraordinary works which have his career two most intense phases of the works from by Giacometti will be represented 1965 1947 to from period post-war 1929 to 1934 and the from period – the surrealist style. his natural of range the full developmental – representing Five-year Strategic Plan 2005-2010 June 2006 Paradigm Shift 18 Paradigm Shift: andmodernismof Hodgkinsand conceptualworksof SCAPE Giacometti. Benefits: traditional appreciation anddocumentaryphotography of highlevel artistic This exhibitionoffers for achance the Gallery toengage newaudienceswhile catering toa the Ross SeaIceShelf–images thathave notbeenexhibitedtodate. visited Antarctica in 2000asan Antarctic fellow.Arts This exhibitionfocuses onhisimages of Potton, whose photographs of nature have beenwidely publishedandhave broad appeal, well-known throughout of NewZealand theworld. andparts Craig Potton isoneof NewZealand’s mostsuccessful nature photographers andhisworkis Audience: International, family Exhibition Category: Themed, contemporary art Dates: December2006to April 2007 Gallery: Tait Electronics Antarctic Gallery Craig Potton: Antarctic Photographs mayinternationalexhibitionsandsignificantprojects. leadtootherimportant beingaleadagent inthe Cultural Precinct. Paradigm Shift commercial associated benefits. exhibition. Benefits: creation of hissculpture. The inclusionof prints and drawings of drawing emphasisestheimportance asintegral tothe • • • • • • • • • • • • • Possible onthebalconyapproval display artworks (artist of some required). available Merchandise opportunities for theshop. Great programme balance–accessible representational images offering afoil to Newartworks; never exhibitedbefore. Highprofile artist. Strategic gallery withamajorart (Art partnership Gallery of NewSouth Wales) which Hostingamajorinternationalexhibitionwillhelpthe itsgoalGallery achieve of Potential for spin-off benefitsfor thecity, possibleweekenddestinationpackages and There ispotentialfor increased international civicpride duetohostinganimportant Potential toinvolve Cultural Precinct partners. Only NewZealand venue. First timeamajorexhibitionof Giacometti’s workhasshowninNewZealand. Majorinternationalexhibition. (working title) (working Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006

Frances Hodgkins. Frances C.1932-C.1933, Landscape, and Life Still Spanish gallery. in partnership with another New Zealand Working commitment to existing audiences. Afﬁrms art show that will appeal to existing audiences. A strong historical high-quality of exhibition New Zealand art traditional a high-proﬁle Excellent by • • • •

artist. Shift Paradigm Frances Hodgkins- Leitmotif Hodgkins- Frances Henry C/Borg Touring Gallery: 2007 February 2006 to December Dates: and historic National Category: Exhibition and local arts visitor domestic community visitor, International Audience: Gallery Art Auckland Origin: 15,000 to 20,000 visitor numbers: Projected and most original New Zealand’s of on one a unique perspective Leitmotif offers This exhibition explores Hodgkins (1869 to 1947). artists acclaimed – Frances internationally vision. her remarkable to express motifs recurring of a variety how Hodgkins used portraits include landscapes, New Zealand, collections throughout from drawn The works, paintings. and still life which project research a major conservation the findings of by inspired Leitmotif was techniques her into and watercolour her drawings how Hodgkins translated discovered and 1940s. the 1930s and oil paintings of gouache at its was reputation Hodgkins’ which during the period works represents This collection of opportunity an unprecedented see the work on which her international to height – offering based. was reputation Benefits Five-year Strategic Plan 2005-2010 June 2006 Paradigm Shift 20 Dutch artists of the1870sand1880s, artists Dutch hiswork muchadmired by Vincent van Gogh. Before hisarrival inNew Zealand from Holland, Van der Velden was a contemporary of major between 1890and1898. have workedinNewZealand inthe19th Century. Hespenteightyears basedin Christchurch Petrus Van der Velden (1837-1913)was to withoutdoubt oneof themostsignificantartists Audience: community, Localarts family, international Exhibition Category: Historical art Dates: October 2006toMarch 2007 Gallery: Burdon Family Gallery Van der Velden: Drawings title) andpaintings (working demonstrations. Paradigm Shift forms. Benefits workshops inthe Gallery spaces. extensive publicprogramme, where Maori carvers andweavers willcreate worksandrun completed asuccessful tourof North America. The exhibitionwillbeaccompanied by an Christchurch Art Gallery marksthehomecomingfor thisremarkable show, whichhasjust outstanding examplesof contemporary weaving. The presentation of thisexhibitionat Hetet family and Te Kanawa family andotherweaving dynasties are exhibitedalongside expressions for traditional materials. Rare andprecious cloaksfrom thecollectionsof the materials, feathers, aspeacock such fishinglineandbuilder’s paper; others findnew Cloaks are themainattraction, explore oftheuse theartists non-traditional andsome andkete(baskets).piupiu (skirts) Exhibits includekakahu (cloaks), whariki (mats), taniko(tapestries), tukutuku(wall panels), This exhibitionof Maori weaving features theworkof more than40leadingMaori weavers. Projected visitornumbers: 15,000to20,000 Origin: Toi Maori Audience: Maori, International, Local Domestic, andFamilyArts Exhibition Category: Maori, (Craft, Niche Weaving) Dates: February (proposed) toMay 2007 Gallery: Sutton&Ravenscar Eternal Thread: The Changing of MaoriArt Weaving • • • • • • ciaigehbto n oe pcswt efracs okhp n Activating exhibitionandfoyer spaceswithperformances, workshopsand Display of abroader spectrum of art. Connecting with, andshowingacommitmentto, andaudiences. Maori art Potential toinvolve Cultural Precinct partners. Inviting new(craft, Maori) audiencesintothe Gallery. thataudiencesengage willworkinthespaceso Artists directly withtraditional art Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006 21 the Exhibitions from team to the request the curatorial from A quick response Collection. seen art the works from rarely many Exhibits an important position as the holder of international Gallery’s the Strengthens and that will complement the contemporary Collection the exhibition from Historic • • • • hands-on activities. the from artists, artworks New Zealand The exhibition includes a selection of mainly by media. disciplines and different and across collections, and contemporary historical gallery’s Benefits: • the audiences through younger targeting actively of upon the experience Builds Ape to Zip and popular successful • audience family newly-found Gallery’s and maintains the Develops school and family to art groups for a welcoming introduction appreciation Offers audiences • the 2006/7 summer schedule completes the balance of exhibition, fun family As a Art Detectives Gallery Monica Richards Gallery: 2007 October 2006 to March Dates: Themed Category: Exhibition Families Audience: commitment to and marks an ongoing Ape to Zip, Art of builds on the success Detectives to find invited are visitors younger Art Detectives, In audiences. welcoming kids and family and with that to make (easy or hidden) connections between selected artworks, of a range connected to a sense role, their own personal connections with art. Placing them in an active of a range learning through and encourage Art will be fun and interactive, Detectives play, of the collection. a quality exhibition from for Team Assessment collection. Shift: Paradigm Artists). Emerging Giacometti, schedule modern exhibitions in the (SCAPE, The Christchurch Art Gallery holds one of the most comprehensive collections of Van der der Van of collections comprehensive the most one of Gallery holds Art Christchurch The work in the world. Velden’s including Velden, der Van work of in the themes found key into four is divided The exhibition a major theme features Each and portraits. labourers rural Otira, the the Dutch Funeral, and drawings related a selection of as an anchor which painting which acts point around exhibited. are watercolours sketch and books and include studies Velden’s der Van taken from are the drawings of Many drawings. preparatory Benefits: Five-year Strategic Plan 2005-2010 June 2006 Paradigm Shift 22 audience. Paradigm Shift: artist. Benefits: of discussionregarding documentaryphotography. celebration of Westra’s practice, insightsintoNewZealand’s apoint historyandalso social emphasisonMaori duringa particular thesameperiod”. This exhibitionwillprovide atimely Westra’s photographic aform journey butalso of visualwriting of NewZealand history, with action ingeneral. “Handboek, titlesuggests, asitsDutch isnotonly aconciseguideto forknown particularly herphotographs of Maori, the1970scounterculture andprotest Zealand’s mostcelebrated photographers, withacareer spanningalmost50years. Sheis A large-scale survey exhibitionof photographs by Ans Westra. Westra isoneof New Projected visitornumbers: 12,000to15,000 Audience: International, Local Arts, Maori, Family History Exhibition Category: DocumentaryPhotography, NewZealand andNewZealand Social Art Dates: March toJune 2007 Gallery: Touring B Handboek: Ans Westra Beinginteractive andfun, displays adifferent approachtousingthecollection • Demonstrates thegallery’s commitmenttochildrenandfamily audiences • Paradigm Shift: • • • oilhsoysol aeteso cesbefr n trciet,agnrl Socialhistoryshouldmake theshowaccessible for, andattractive to, ageneral Many publicprogramme hooks/opportunities. Atimely survey exhibitionthatshowcasestheworkof asignificant NewZealand Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006 23 This exhibition or event would celebrate through art the 2007 Rugby World Cup. World art through the 2007 Rugby would celebrate This exhibition or event Trevor Moffit Trevor but recently respected and highly this popular of is a retrospective Under development Canterbury artist.deceased Cup World Rugby Cranleigh Barton Cranleigh from be open to practitioners competition which will a biennial drawing is for The proposal to be refreshed may It has been suggested that the concept New Zealand. throughout be To such as new media or portraiture. popular art to more practices, drawing from move developed. Schools Art 07 Schools the best art by biennial commitment to display Gallery’s the of This is a continuation secondary schoolsThis exhibition will be from and will be Canterbury school children. be confirmed. To with the schoolsdeveloped themselves. Bill Hammond artists. living regarded highest New Zealand’s one of work by of exhibition This is an overdue works and the best from new works, dramatic will contain large this exhibition It is proposed under development. is A proposal two decades. the preceding Possible 2007 exhibition schedule exhibition 2007 Possible to the same according exhibition scheduleThe 2007 will be developed beyond) (and Summer Schedule as the 2006/07. principles the of the remainder for and development under consideration are exhibitions The following schedule.2007 exhibition Five-year Strategic Plan 2005-2010 June 2006 Paradigm Shift 24 Consideration willbegiven preview todeveloping teacher evenings, professional where they beingbrought can experience tolife. art –toincrease thenumbersecondary andtertiary of studentsbeingbrought intothe Gallery, There issignificantpotentialwiththeschools’ programme – primary, intermediate, Gallery’s exhibitions. the exhibitionprocess toenablethemprepare programmes earlierthatconnectwiththe institutions. enhancedby theintegrationThis willbefurther of schools’ educationstaff into anddevelopGallery spacestopromotebetter relationships art with alleducational space notbeingfully usedandthere beingpotentialtousethefoyer, forecourt andother A review activitiesunderthisprogramme of school isrecommended withtheeducation exhibitionevery twoyears schools’art andquarterly newsletter. Programme. This includescurriculum art-related classes, educationalexhibitions, onestudent The Gallery’s schools’ educationalprogrammes of arethe part Gallery’s Community Schools the workshopeitherby the Gallery orby leasingthespacetoanoutsideprovider. film showingsandchildren’s workshops, andfor practical classesfor art adults toberun in a demandfor more programmes intheweekend, asfamily-based such events on Sundays, music, celebrating Christmas andkids’ object-making workshops. Feedback suggeststhere is In addition, there isadesire toincrease thenumber of events inthefoyer, aslunchtime such contemporary music events inthefoyer for Friday’s young people’s night. following thepopularity of therecent Intothe Void concert,istoinitiateaseries of audiences willthenhave ahomeandnightof theirown. recommendation,A further young people’s onFriday programmes nightsandart on Wednesday night. The targeted but separate themtotargeted days. Family programmes couldbeonSunday afternoon, It isrecommended tokeepthesamenumber of Montana Wednesday Evening programmes event. the art Evenings. Inaddition, there are various one-offevents, andantiqueaffair astheart and such Speaker of theMonth, children’s holiday programmes, InsightandMontana Wednesday Currently, the Gallery’s programmes includeguidedtours, bites, art audiotours, Friends’ interact withitsaudiencesthrough theseprogrammes. effectiveness of current gallery programmes andrecommend ways the Gallery canbetter produces for publicconsumption. For thatreason, toassessthesuccess and itisimportant Gallery programmes are, alongwithexhibitions, themostvisibleproduct thatthe Gallery of theauditorium orfoyer tooutsideorganisations. themselves andthey are notcommercial astheshop, activitiessuch café oreven venue hire generated by the Gallery thatare related toitscore activities. They are nottheexhibitions Gallery programmes atthe Christchurch Art Gallery canbedefinedasevents andactivities GALLERY PROGRAMMES Chapter five Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006 25 Decision-making process Decision-making In programme. the exhibition by generated are programmes Gallery’s the of The majority partners Precinct Cultural Gallery and associated of activity – a programme the future, on the will draw This is completed. as the exhibition programme – will be developed The packages. exhibition and inclusive innovative to create skills and expertise all staff of the for management part the project form of would the programme of implementation exhibition schedule. development and in-service days for teachers, as well as investigating the feasibility for for the feasibility as well as investigating teachers, for days and in-service development workshops. school workshops and holiday practical curriculum-linked, Five-year Strategic Plan 2005-2010 June 2006 Paradigm Shift 26 Proposed 2006-07 exhibition schedule Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006 27 Proposed 2007-08 exhibition schedule exhibition 2007-08 Proposed Five-year Strategic Plan 2005-2010 June 2006 Paradigm Shift 28 Proposed 2008-09 exhibition schedule Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006 29 When Christchurch’s first public art gallery opened in 1932 – Robert McDougall Art Gallery Art – Robert public art opened in 1932 McDougall first gallery Christchurch’s When for Collection Arts Society of Canterbury with the founded – it was Gardens in the Botanic 160 paintings comprising Collection, Jamieson and the James paintings and European British and sculptures. than 6000 works more is now Collection the bequests and donations, purchases, Through and metalwork ceramics, textiles, glass, photography, on paper, works sculptures, – paintings, new media works. Canterbury Century 20th Painting, Canterbury Century 20th Photography, Contemporary the of strengths are and 20th centuries the 19th from Prints and British on Paper, Works Velden, der van Petrus individual artists: by It also holdings has strong Collection. Gallery’s and Peter Ralph Hotere Cleavin, Barry Alan Pearson, A. Sutton, W. Stoddart, Margaret Robinson. a selection of displaying floor, on the first located are Galleries Collection The Permanent – including Contemporary and Century 20th – historical, periods divided into three works, overseas. possible) (where and New Zealand Canterbury, works from in anchoring the total visitor seen as pivotal are Galleries these Shift, the Paradigm Through exhibitions displayed changing balance to the regularly a valuable providing experience, Gallery’s the to strengthen has the potential Collection This Gallery. the through elsewhere such as the audiences, different and acknowledge approach to engage a fresh through focus for as an educational tool, is also valuable Collection The and international visitors. family and art lovers. researchers with the need spaces, Collection works in the of changeover frequent is a more Proposed static/semi-static of a mixture for and active a more exhibitions to create and changing themed sections several visits and creating repeat to encourage environment dynamic An emphasis will also be placed subjects or media. particular around artists, focussed will be area Collection The Galleries. art in the Maori presence a stronger on creating is also and there a need to make these negotiation, flow and ease of better for reconfigured friendly. family more galleries Chapter six Chapter GALLERIES COLLECTION PERMANENT Five-year Strategic Plan 2005-2010 June 2006 Paradigm Shift 30 the multi-cultural character of the Christchurch community. the principles of the Treaty of Waitangi. honourMaoriThis willalso astangata whenua and recognise NewZealand’s placeinthePacific, while Maori workswouldshowrecognition of More Pacific worksneedtobeacquired toshowthediversity of culture in Christchurch and investigated. New MediaandMixed Media Art, andsculpture. The overall scopeof collectingwillbe with Ngai Tahu affiliation, Pacific artists, contemporary andemerging NewZealand artists, The Gallery shouldacquire more NewZealand works, worksby andartists Maori artists professional andethicalaccountability. experience. Indoingso, itis essentialthere isadefined Collections Policy tomaintainlegal, to expandandenrichthecultural horizon andsensesfor thepublicandtostimulate visitor the It isimportant Gallery remains committedtocollectingandpreserving works, inorder assistance from theFriends. works are boughtfor the Gallery by the Christchurch Art Gallery Trust andacquired through spent ononeitem. The basisof thecurrent Collections Policy was formed in1982. Additional supplemented by fundsfrom bequests. Uptotwo-thirds of theacquisitionsbudget canbe The annual acquisitionsbudget isabout$260,000from Christchurch City Council funds, of Ngai Tahu affiliation. of the Gallery. Currently, thescopeof collectingincludes: worksthatthe Art Gallery acquires for the Collection are akey influenceintheachievement COLLECTIONS AND ACQUISITIONS Chapter seven • • • • • • • • • • NewMediaandMixed Media Art. Photography. NewZealand glass. NewZealand textiles. NewZealand ceramics. Australian art. Internationalprints anddrawings. Contemporary NewZealand art. Historical NewZealand art. of the Art Canterbury region –historical andcontemporary, includingthatby artists Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006 31 the next 12 months. The lack of street presence is seen as a prime concern for the Art Gallery in moving forward forward Gallery in moving Art the concern for is seen as a prime presence The lack street of concerns with it not being identified major Stakeholders in new audiences. and drawing it is an art that says being no clear signage – there building was the possible to tell what etc that lie works, ideas, of is also the vibrancy no external statement about There gallery. façade. behind the glass lacking“unwelcoming and a been labelled as that has the façade Despite its transparency, is What has been identified structure. and a fortress-like – being remote activity” sense of crowds in the drawing happening inside, outside the building what’s the need to promote twice has Canterbury Museum which currently and Centre Arts past to the straight walk who the visitor numbers. art more of the presence the exhibitions and promoting on the façade draped Banners to pedestrians message a stronger the building will deliver around garden) (sculpture is also in the seen as pivotal transparency Using the building’s that this is an art gallery. Gallery the signage/screens electronic of to give with investigation the facility, of promotion exhibitions. of 24-hour promotion the to benefit from Boulevard Worcester on welcoming presence Gallery’s the Strengthening no defined entry being concerns with there and addressing along this street traffic high foot during been identified and will be considered have two issues that point to the building are Chapter eight Chapter FACILITY THE Five-year Strategic Plan 2005-2010 June 2006 Paradigm Shift 32 http://www.culturalprecinct.co.nz Waiwhetu, The Arts Centre, The Christchurch Botanic Gardens, Canterbury Museum, and Christ’s College. City O-Tautahi and Canterbury Provincial Council Buildings, Centre of Contemporary Art, Christchurch Art Gallery Te Punao The Cultural Precinct’s 10members are: Christchurch Cathedral, Christchurch i-SITE Visitor Centre, Christchurch Tramway, Our and recreation, thisarea nowforms thebackdropfor avibrant sceneof cultural, andheritage arts activities. Christchurch’s richcultural heritage. Originally of theprovince’s theheart education, art, science, government, religion, history *The Cultural Precinct isanarea of lessthanonesquare kilometre, from Cathedral Square toRolleston Avenue thatcelebrates appropriately resourced, withtime andbudget, andattheappropriate level. the Gallery serves inpursuit of its Vision. willbefosteredThese partnerships and whichpromotemeaningful partnerships mutual benefitsandsynergy for thecommunities Through theParadigm ShiftPlan, the Gallery hasidentifiedasapriority thedevelopment of collaboration andmore consultation toensure everyone benefits. relationships whichthe Gallery recognises needbetternurturing through greater While the Gallery doeshave enduring some andpositive partnerships, there are some with theviewtoanincreased presence for Maori art. guidelines andprotocols for engaging Ngai Tahu andaddressing Treaty issuesatthe Gallery, Ngai Tahu, andeducation(primary, secondary, andtertiary). The Gallery willdevelop Specifically, thesestakeholders includeourcommunity, artists, volunteers, dealergalleries, fully alignedobjectives. The Gallery’s stakeholders are amixof groups andorganisations withsimilarbutnotalways key stakeholders, andvolunteers. asartists such success of the Gallery, aswellbuilding, maintainingandenhancingtherelationships with Beyond thePrecinct, there roles are for important theFriends andthe Trust inensuring the new Vision. asthe partners stakeholders areidentifiedasimportant also Gallery moves forward witha to nameafew. The Christchurch City Council, thecitizens of Christchurch andother the Christchurch Art Gallery, Christchurch Art Gallery Trust, andthe City’s community arts having takenonakey leadership role inpromoting of thisarea its aspart Vision), Friends of have partnerships beenwiththe Important Cultural Precinct* (andmore so, withthe Gallery their expectations. facility, the Gallery hastheresponsibility toreachallareas of thecommunity anddeliver on Partnerships have beenandwillcontinue tobecritical for the Gallery’s success. As apublic PARTNERS Chapter nine Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006 33 One key area will be ensuring there is appropriate budgeting and expenditure to support to and expenditure the budgeting is appropriate there be ensuring will area One key Precinct Cultural Christchurch’s in making role leadership key a playing of Vision Gallery’s the will include This commitment Zealand. site in New tourism visited cultural the most the Precinct; Cultural the to support of and committees staff sub-groups of provision the Precinct that sees activity Precinct Cultural plan of at least an annual of development co-ordinated pursuing and actively Vision; moving closer to the role Gallery’s Art and the the sharing This will be done by possible. partners where Precinct Cultural with programming collaborative partners developing with a view of Precinct Cultural schedule with Gallery’s programming. such as the undertakeGallery will partners, key to discuss with the 2006, the end of Before Gallery on how the Trust, Gallery Art Christchurch Gallery and Art Christchurch the of Friends enriched and a more them with providing thereby in its activities, them more can involve experience. rewarding of involvement appropriate ongoing plans that see and communication Partnerships and the involvement that reflects role and a similar Gallery community, Art artists in the of and training including the recruitment volunteers, Gallery of Art commitment to the these audiences. to engaging be a key will to matchexpectations, audience and volunteers the Council, City Christchurch as with the been identified partnershipsOther key have city or international sister of and the feasibility and secondary education sector, primary institution relationships. brother as the Team the Management or a member of Director The ideal will be to designate the are these principles and networking to ensure collaborations partnerships, for guardian levels. at all organisational embraced Five-year Strategic Plan 2005-2010 June 2006 Paradigm Shift 34 largely covered by generic promotions. campaigns are generated for majorproject each are orexhibition. Minorprojects/exhibitions placementwithin publications. and locationof advertising choice Tactical marketing messageadvertising andrelevance to target audiences. This hasledtochanges in media regular auditshave to examineeffectiveness takenplaceof existingadvertising of the Since theestablishmentof aMarketingand Communications in Department August 2004, “pretty good” butthey hadnotbeenwelladvertised. was commonly perceived tobethebiggestissue facing the Gallery –exhibitionshadbeen wasadvertising perceived tohave too much “sameness” anditwas misplaced. Advertising tonotethat thecore criticismIt isimportant from stakeholderworkshops was that and information aboutthe Gallery’s current andpotentialaudiences. view intothedelivery andassessmentof activity. toincrease knowledgeThis isimportant research inthedelivery of the Art Gallery’s annual programmes tointegrate thecustomer core elementsinassessingexhibitionproposals. A culture willbebuilt thatusesmarket making for exhibitionandevent programming, asmarketingandafocus onaudiencesare Vision andtheobjectives of theFive-Year Strategic Plan. Itwillformof thedecision- part Overall, the Gallery’s marketingwillbeplanned, connectedandincontextwiththe Gallery’s markets. including theidentificationof target marketsandstrategies toeffectively reachthesetarget A newmarketingplanwillbedeveloped toguidethe Art Gallery’s marketingactivities, Christchurch and Canterbury residents. surveyThe commitmentistoaquarterly of Gallery visitors andasix-monthly survey of monitoring through quantitative research toprovide the Gallery withperformance measures. intheresearch.non-attendees participated Stage twowas measures benchmark andongoing barriers tovisitingthe Gallery. Two focus groups of repeat attendees, irregular attendeesand was qualitative research onattitudesandperceptions, andaninsight intothemotivators and customer information to feed intothedevelopment of anewmarketingplan. The first stage Know the Gallery Audience isaprogramme of research intwostages undertaken toprovide right peopleattheright time. target audiencegroups andensure the Gallery iscommunicating theright message tothe experience, marketingcanemploy more effective andpromotional advertising tacticsto new experience todeliver anewandenlarged audience. With anew, stimulating visitor and potentialcustomers thinkof theexperience andusetheinformation tohelpcreate a The Paradigm for of what ShiftPlanisanopportunity marketingtotakestock existing on offer. andtheexperience Itgoes totheproduct/service back branding andadvertising/promotion. focus, canmaketothe Art itstargetGallery achieving of 400,000visitors ismore than The contribution thatmarketing,by particularly takingtheleadinproviding acustomer MARKETING AND COMMUNICATIONS Chapter ten Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006 35 Publications a It is primarily the Bulletin. the flagship being publications, of a variety Gallery produces The and public programmes events on all exhibitions, information providing tool for promotional audiences and different to target effectively to use it more Gallery and it is proposed at the supported partners. key by the Bulletin is generously of Production needs. an of stage at the proposal publications will be considered Plan, Shift Under the Paradigm Gallery the that balances the need for under a clear strategy be produced and will exhibition, with audience scholarly research for and build its reputation to disseminate knowledge realities. demand and commercial of level that will determine the type and a Publications Strategy will be to develop A priority publications produced. Communications its external and refocus Gallery will review the and KPIs, Vision achieve its To Gallery’s the but engage and effective strategic not only these are to ensure communications the This is vital for audience. and connect with the wider partners stakeholders, and key cultural the most visited Precinct Cultural the in making role leadership Gallery to take a key Christchurch. the visual arts of in Gallery to be at the centre the and for site in New Zealand communication. on strong these partnerships will rely Establishing and nurturing internal Plan that will also effective ensure Communications part a This work will form of Internal Shift Plan. the Paradigm to deliver staff to engage processes communication under the Plan, and success excellence Gallery’s the will be vital for communication staff, will engage communication Consultative influencing how well it will perform. sense of shared a and providing in the decision-making process involvement encouraging and purpose. ownership Another area to be addressed by marketing is to identify and evaluate the benefit of of the benefit and evaluate is to identify marketing by to be addressed area Another partners. Precinct Cultural and Council with the promotion collective opportunities for train Gallery and the the of “dressing” lack the exterior of marketing perspective, a From the through visitors to get to overcome barriers as difficult been identified have station foyer an opportunity present connect people with art, but also to areas do these Not only door. will in part be addressed concerns” “environmental These Precinct. Cultural the to promote and forecourt out into the foyer brought activities being programme Gallery’s the through areas. Five-year Strategic Plan 2005-2010 June 2006 Paradigm Shift 36 community andcultural occasions. hire, includingtheexternaluseof itsspacesfor functions, corporate events, seminars and The Gallery willinvestigate howtomakethemostof itspotentialasafirst-class venue for its exposure, andhelpingtoboostvisitornumbers. Venue area hire for has beenidentifiedasanimportant increasing Gallery revenue, aswell Venue hire commercial purposes. and Gallery retaining exclusive useof copyright of itsNewZealand Collection images for feasibility of producing Gallery-branded product for andcorporate souvenir gift market; the range of paperproduct basedimages from the Gallery’s collections; investigate the Key areas toassisttheshopwillbecontinuing tolookatbranded merchandise andincrease additional revenue. even approaching aprofit, despitethenew togenerateGallery beingseenasanopportunity Many of the Gallery’s sources of revenue remain servicesrather than being costneutral or COMMERCIAL OPPORTUNITIES Chapter eleven Paradigm Shift Five-year Strategic Plan 2005-2010 June 2006 37 Development covers corporate sponsorship, major donations, Government and community community and Government major donations, sponsorship, corporate covers Development important equally as All are development. membership and public fundraising, funding, Gallery. the for funding streams most likely on projects sought with a focus Gallery sponsorship has been proactively While strategic is development it is important of all work in the area sponsors, and retain to attract productivity. maximum to ensure a balanced and proactive on focus Gallery will the Plan, Strategic Under the Five-year long-term strategic of on the development that places an emphasis approach to fundraising artsinstitutions. and fellow with funders relationships Gallery’s on the a business focus and placing will be broadening to address Other areas to maximise opportunities and the need for funding base, and community Government beneficial bequests. Chapter twelve Chapter DEVELOPMENT Five-year Strategic Plan 2005-2010 June 2006 Paradigm Shift 38 goals, contribution tothe andmakeanimportant Council’s Community Outcomes. value networking,andcollaboration, partnership live the City Council’s vision, values and Through theirwork, staff willconnectwiththecommunity, audiencesandstakeholders, are listenedto, andthere isacommitmenttocontinuous improvement. systems andprocesses are transparent, everyone iskeptinformed, feedback isvalued, staff Plan, there isgood leadership atalllevels, non-performance ischallenged, diversity isvalued, At theorganisational level, staff willwork inaculture where there isastrong Vision and audiences andthe Gallery’s business, workasateam, respectotherandhave each fun. be acknowledged thatstaff are talentedprofessionals, who are passionate aboutart,their – personally, organisationally andthrough thecontextof work. At apersonallevel, itwill consultation, thekey motivators for thechange were seenasoccurring atthree levels The needfor aninternal cultural change was recognised early andthrough extensive staff integrity andpassion. alignment withthe Christchurch City Council’s values of: One team, makingithappenwith opportunities, seniorleadership andvalues; anddeveloping anewculture reinforcing an appropriate skills, values andaptitude; improving staff engagement through training, career Key todelivering thisvisionispassionthrough therecruitment of thosewiththe interpreting andconservingqualityworksof art. forachievement thepeopleof Canterbury andNewZealand through collecting, presenting, with art. These staff are abletoeducate, inspire discovery andpreserve thelegacy of artistic calibre, professional staff charged withconnectingpeopleemotionally andintellectually term, assistedby ateamdedicatedvolunteer guides. The Christchurch Art Gallery has high In May 2006, the Gallery had36full-timeand11part-time permanentstaff and7fixed HUMAN RESOURCES Chapter thirteen Marken Funeral Barge, C.1871-1874, Petrus van der Velden. Michel Tuffery Tuffery Michel Christkeke Povi Paradigm Shift Five-year Strategic Plan 2005-2010

July 2006