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64 st A Perfect 10 New this year! Perfection is elusive. But when achieved, things come 31 Annual together perfectly. What’s true in life is also true in audio • Introducing The People’s Telly Award presented production software. Introducing Sound Forge™ Pro 10 by YouTube software, the 10th version of the legendary audio • Expanded Web Categories editing and mastering application. This one scores a perfect 10. • New Social Media and Social Responsibility Telly Awards Long the professional standard for analyzing, recording, Categories editing, producing, converting and resampling audio, Sound Forge Pro 10 makes a great thing even better Call For Entries with these new features: event-based editing, integrated disc-at-once CD burning, élastique Pro Enter timestrech and pitch shift plug-in, plus the Honoring the very best in: Mastering Effects Bundle 2 powered by iZotope™ —valued at over $200, and more. > Film and Video Production Sound Forge Pro 10 delivers the ultimate all-in-one production suite for professional > Local, Regional and Cable Television audio recording and mastering, sound design, NEW Commercials, programs and Segments audio restoration, and Red Book CD creation. > Online Videos, Films and Commercials Power. Stability. Reliability. Now This one’s perfect. Visit your favorite retailer or www.sonycreativesoftware.com/perfect for special, limited-time offers on new Sound Forge Pro 10. Enter now at www.tellyawards.com Sound Forge Pro 10 > Professional Digital Audio Production Suite Early Deadline December 18th Copyright © 2009. Sony Creative Software Inc. All rights reserved. SFP10_Perfect10_Stash.indd 1 8/25/09 12:20 PM Enter code: A year ago in this space I refused to make predictions about 2009 64PG3SF1 stash because the economic tsunami was in mid-douse and it was hard to see DVD MAGAZINE 64 my hand in front of my face let alone many months out. Now, as the seas at: show signs of calming and we’ve all had time to learn a few new strokes, www.stashmedia.tv/promo STASH MEDIA INC. Editor: STEPHEN PRICE the thought of looking ahead seems a tad less scary or futile. to SAVE 25% Managing editor: HEATHER GRIEVE Associate editor: ABBEY KERR So, at the risk of sounding like a Holiday Inn management seminar, I Account manager: APRIL HARVEY suggest 2010 will be dominated by the quest for, wait for it... bargains. Here’s your chance to own 30 extraordinary short films by Stash SHORT FILMS 1 delivers an international program of Administration: Yes, it feels like clients and employers have always demanded too much STEFANIE POLSINELLI today’s most innovative directors – over two-and-a-half hours of festival hits and little-known gems PLUS behind the scenes Preview/montage editor: for too little. But it’s a case of degrees and your definition of a bargain. sheer entertainment from Stash DVD Magazine. extras and a 40-page book of stills, credits, production notes and HEATHER GRIEVE What I hear from the industry is marketers and therefore studios will links for every project. www.stashmedia.tv/SF1 Art prep: ALAN SWINTON spend again this year but far more carefully. From pitches, to talent, to Proofing: gear, buyers have their value sensors and bullshit filters set to ultra fine. MARILEE BOITSON Bonus music consultant: JIll O’SUllIVAN In less lean times, buyers and suppliers would resign themselves to the Preview opening animation: TANTRUM classic fast/cheap/good (choose two) conundrum. A revised version for Technical guidance: IAN HASKIN the new (and still damp) world order should read: faster/cheaper/gooder Cover image: (choose three). FLUORESCENT HILL Regardless of the economic tide, the best companies and talent have WWW.STASHMEDIA.TV ISSN 1712-5928 always operated this way because they know speed and price are important – but they are not what end up on the reel. Stash DVD Magazine is published 12 times per year by Stash Media Inc. All rights reserved and contents copyright Stash Media Inc. No part of this booklet nor the Stash DVD may be copied without express written Stephen Price permission from the publisher. Editor Subscriptions: www.stashmedia.tv New York, January, 2010 Submissions: www.stashmedia.tv/submit [email protected] Contact: Stash Media Inc. 35 McCaul Street, Suite 200 Toronto, ON M5T 1V7 Canada Curated in New York. Printed in Canada. stash 64.01 natural, deadpan, yet nuanced For Oil Factory MethOD “Shiny SUds” performances out of the bubbles. Director: Rob Boocheck Viral 1:10 EP: Billy Poveda “A recurring problem was how Line producer: Wade Harpootlian to render a bubble in a way that DP: Simon Thirlaway Agency: seemed believable but also DROga5 allowed the character to adopt For Buck Design Director: a sense of volume and facial CD: Orion Tait ROB BOOchecK dynamics. All the photography we Assist CD: Thomas Schmid consulted showed bubbles as very EP: Kate Treacy Production: slight, almost invisible objects, Producer: Kevin Hall Oil FactORY where all the information was VFX super: Lars Holmgren Animation/VFX: on the edge of the bubble. This Design: Thomas Schmid BUCK Design created a problem: Because our 3D: Lars Holmgren, Kevin Couture, www.buck.tv characters were only comprised Chris Hendryx, Arvid Volz, Scott Orion Tait, CD at Buck in New of two eyes and a mouth, we had Douglas, Kyle Raffile, Casey Reuter York: “It was our job to design to come up with a way to portray Composite: Amanda Lamarco, the characters, animation, and dimension in the face without Dan Short VFX. There was a clear vision of losing the translucent bubbleness Previs: Gareth O’Brien wanting the bubbles to feel cute, of the character. Animation: Chris Phillips but perverted, like drunk and “The neutral lighting on top of a For Beast stoned party guests the morning white background was especially Editor: Amanda Moreau after an all-night bender. They difficult because bubbles don’t For Absolute Post also had to legally feel different really have any shadows or strong Grade: Nathan Kane from Scrubbing Bubbles. So we contrast. There was a lot of nerd Mixer: Peter Buccellato decided to make them look and talk of refractive indexes and how Sound: Beacon Street Studios move like real translucent bubbles. far to push it before they looked “We spent two weeks just drawing, like blobs of KY jelly.” Schedule: Toolkit to try and instill a lot of character five weeks from shoot to delivery. Maya, mental ray, After Effects into really simple designs. This For Droga5 helped inform casting and voice- Creative chair: David Droga over. The director wanted a very Ex CD: Ted Royer natural, unscripted read, and AD: Amanda Clelland this in turn informed animation. Copy: Tim Gordon We filmed the actors during the Head of IP: Sally-Ann Dale record as reference to get very Producer: Cheri Anderson stash 64.02 stash 64.03 GUinness “WOrld” HOnda AccOrd CROsstOUR TVC :90 “InstrUments”, “BOxes” TVCs :30 x 2 Agency: Agency: AMV BBDO RPA Director: Director: JOhnny Green Andy Hall Production: Production: KNUCKlehead Elastic VFX: Animation: THE Mill Elastic www.the-mill.com A52 The marketing of Guinness has www.elastic.tv never been a humble affair, but www.a52.com in their latest TVC epic the brand The first two in a pool of four shows its god complex. Dropping spots for the new Honda Accord their “Good things come to those Crosstour. Elastic director Andy who wait” end tag for the first time Hall: “The main idea of the brief in over a decade, the spot shows was sort of a rebirth of cool, burly Guinness-drinking men influenced by Saul Bass and a terraforming the Earth with VFX 60s kind of blue-note design captured, but we felt we needed For Elastic Rotoscoping: David Hochstadter courtesy of The Mill London. painting departments within The Colorist: Adam Scott, Aubrey Laurent Makowski, Ed Shires, and sensibilities. The agency’s that little touch to elevate it. And Director: Andy Hall Colorist: Angus Wall Rich Roberts, lead 2D on the Mill to produce a consistent and Woodiwiss Tom Blake, Andy Guest, creative team wanted to embellish we actually lit the scenes in Nuke DP: Toby Irwin Asst producer: Heather Johann spot comments: “My role was to seamless vision.” Shoot supers: Russell Tickner, Aidan Gibbons, Sergio Xisto, that and let the car take on those as well using normal mapping, Live action producer: Producer: Sarah Haynes work closely with director Johnny Michael Gibson Suraj Odedra, Jules Janaud, characteristics but with a more so we could change the lighting David Wolfson EP: Jennifer Sofio Hall For AMV BBDO Green and AMV BBDO CD Paul Lead 2D: Rich Roberts Francois Roisin modern style. throughout the shot in the 2D EP: Jennifer Sofio Hall CDs: Paul Brazier For HUM Brazier to produce the world they Lead Flame: Rich Roberts, Matte painting: Dave Gibbons, software. It’s very fast and a very Designers: An Nguyen, Henry de Producer: Yvonne Chalkley “We have an incredible Nuke Arrangement: Alex Kemp, had imagined. It was crucial to Barnsley, Pete Rypstra Lee Matthews effective way of doing that.” Leon, Eunice Kim, Max Ulichney For Knucklehead artist working with us [Shahana Robert Lopez retain the feel of the shoot and Flame assist: Gareth Brannan Director: Johnny Green For The Quarry Kahn], who took the look and For RPA For a52 Ex CD: Jeff Koz we attempted to produce effects Lead 3D: Russell Tickner, DP: Joost Van Gelder, Wally Pfister Editor: Ted Guard added these layers of light and this CCO: David Smith CG lead: Max Ulichney CD: Alex Kemp which appeared epic in scale but Jordi Bares Producer: Tim Katz, Fergus Brown dimensionality in the 2D program. CD: Pat Mendelson 3D: Paulo de Almada, Ian Ruhfass, maintained reality.