MEDIA TENOR

Global TV Award

Basis: 256,570 reports in 29 international TV News programs 07/2009 –06/2010 2 Criterion 5

Diversity of reporting on companies Same companies continue to dominate news

SF Tagesschau

TF1 Le Journal

TVE1 Telediario 2

BBC World Service

ABC World News Tonight

ZDF heute journal

ARD Tagesthemen

RTL Aktuell

CCTV

FOX Special Report

0 2 4 6 8 10 12 14

Number of companies receiving more than 20 reports

Basis: 256,570 reports in 29 international TV News programs, 01/07/2009 – 30/06/2010. Only top ten shown Criterion 11

Agenda-cutting in education coverage Turkish TV news dedicated to reporting on education

TRT1 Ana Haber Bülteni

TF1 Le Journal

SABC Zulu/Xhosa News

SABC English News

SABC Afrikaans News

BBC 2

CCTV

BBC1 Ten o' Clock News

NBC Nightly News

ZDF heute journal

0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0%

Percentage of coverage focused on education issues

Basis: 256,570 reports in 29 international TV News programs, 01/07/2009 – 30/06/2010. Only top ten shown Criterion 12

Agenda-cutting in environment coverage TF1 Le Journal further strengthens environment focus

TF1 Le Journal

NBC Nightly News

CBS Evening News

ABC World News Tonight

RTL Aktuell

SF Tagesschau

CNN International Desk

CCTV

BBC 2 Newsnight

TVE1 Telediario 2

0% 1% 2% 3% 4% 5% 6% 7% 8%

Percentage of coverage focused on environment issues

Basis: 256,570 reports in 29 international TV News programs, 01/07/2009 – 30/06/2010. Only top ten shown

MEDIA TENOR

Global Media Peace Award

Basis: 197,649 reports in 37 international TV News programs 2008-2009 Global Peace Index Award

Level of coverage on Instability issues: 2008/2009 Good balance of instability issues critical

Closest to target Most extreme Al Jazeera 41% over/under reporting BBC2 Newsnight 41% CBS Evening News 55% ARD Tagesschau 40% ZDF Heute 39% FOX Special Report 55% ZDF Heute Journal 38% ITV News at Ten 53% BBC World Service 37% ABC World News 51% RTL Aktuell 37% ARD Tagesthemen 35% Target NBC Nightly News 48% SAT.1 18:30 32% 33% … TVE1 Telediario 2 32% CCTV-1 News Hour 19% LBC 32% SABC Zulu/Xhosa 18% RAI TG1 32% TF1 Le Journal 30% SABC News @ One 11% Al Arabiya 29% SABC News @ 10 7% TRT Ana Haber Bülteni 28% SABC Africa News… 4% Nile News 28% SABC English 27% 0% 50% 100% Dubai TV 27% SABC Sotho 27% Other issues Instability issues 0% 50% 100%

Other issues Instability issues

Basis: 197,649 international coverage reports in 37 international TV News programs Global Peace Index Award

Diversity of coverage on conflict issues: 2008/2009 Can diverse instability coverage lessen stereotyping?

Top 10 11-30

TVE1 Telediario 2 FOX Special Report ZDF Heute ITV News at Ten ZDF Heute Journal LBC TV ARD Tagesthemen RAI TG1 NBC Nightly News ARD Tagesschau SF Tagesschau TF1 Le Journal RTL Aktuell Al Manar BBC Ten o' Clock News Nile News BBC2 Newsnight eNews Prime Time BBC World Service Dubai TV TRT Ana Haber Bülteni Al Jazeera SABC Sotho News SABC English News SABC Venda/Tsonga… AlAl Arabiyah Arabiya SABC News @ One SABC Zulu/Xhosa News ABC World News Tonight 0% 10% 20% 30% CBS Evening News

0% 5% 10% 15% 20% 25% 30% Share of all reports

Basis: 197,649 international coverage reports in 37 international TV News programs Global Peace Index Award

Overall Ranking And the overall winners…

Number of reports

Overall score

Basis: 197,649 international coverage reports in 37 international TV News programs 10

MEDIA TENOR

Agenda Setter of the Decade

2001-2010 Agenda Setter Award: Nominated Media

Die Welt ZDF (all programs) FAZ ARD (all programs) Süddeutsche Zeitung Deutschlandradio / Deutschlandfunk Frankfurter Rundschau Bild-Zeitung Handelsblatt Berliner Zeitung Tagesspiegel FTD Leipziger Volkszeitung Wirtschaftswoche Wall Street Journal Spiegel Financial Times Focus New York Times Stern Washington Post Die Zeit

FAS Welt am Sonntag Bild am Sonntag Agenda Setter of the Decade

Criterion 1: Volume of quotations Bild eclipses all other dailies

Number of quotations

Basis: 68,030 quotations in 14 German print and media Agenda Setter of the Decade

Criterion 2: Volume of quotations in the political section Spiegel attracted most attention in political sections

number of quotations

Number of quotations

Basis: 68,030 quotations in 14 German print and television media Agenda Setter of the Decade

Criterion 3: Volume of quotations in the business section Bild is strong in the economy section as well

number of quotations

Number of quotations

Basis: 68,030 quotations in 14 German print and television media Agenda Setter of the Decade

Criterion 5: Frequency of quotations on the front page Spiegel quotations placed most prominently

Number of quotations

Basis: 68,030 quotations in 14 German print and television media Agenda Setter of the Decade

Overall Ranking: Average Score Bild leaves other national dailies far behind

Overall score (highest possible score=1.000)

Basis: 68,030 quotations in 14 German print and television media

MEDIA TENOR Country Award

Middle East & North Africa MENA

Basis: 8,105 reports in 25 leading international media 06/2009 – 06/2010 20 MENA Communicator Award

Nominees The Nominees Egypt Israel Jordan Qatar Bahrain Saudi Arabia United Arab Emirates

These countries achieved a volume over 48 articles in non-Arab media for the period with a balanced rating above -30% MENA Communicator Award

Categories Issue categories

Business & Investment Economy Crime & Corruption Culture Domestic Political Issues International Relations Analyst opinion MENA Communicator Award

Rating of MENA countries: June 2009 - June 2010 Qatari ratings exemplary in 2009-2010

Qatar Most Positive Bahrain Egypt Cyprus Syria United Arab Emirates Jordan Israel Saudi Arabia Turkey Jemen Iraq Palestine Gaza Oman Lebanon Iran Most Negative Kuwait 0% 20% 40% 60% 80% 100%

negative no clear rating positive

Basis: 8,105 reports in 25 international leading media, 06/2009 – 06/2010 MENA Communicator Award

Business and investment Dubai struggles as Qatar buys the world

United Arab Emirates United Arab Emirates

Qatar Qatar

Turkey Turkey

Egypt Egypt

Israel Israel

0% 10% 20% 0% 20% 40% 60% 80% 100%

Share of all reports on MENA countries negative no clear rating positive

Note: Only the countries with more than 5 reports on this issue category are shown

Basis: 8,105 reports in 25 international leading media, 06/2009 – 06/2010 MENA Communicator Award

Culture Architecture puts UAE on the world map

United Arab Emirates United Arab Emirates

Israel Israel

Egypt Egypt

Turkey Turkey

0% 2% 4% 6% 8% 10% 0% 20% 40% 60% 80% 100%

% of Country agenda negative no clear rating positive

Note: Only the countries with more than 5 reports on this issue category are shown

Basis: 8,105 reports in 25 international leading media, 06/2009 – 06/2010 MENA Communicator Award

Internal Politics Israeli internal politics a key for the future

Israel Israel

Saudi Arabia Saudi Arabia

Turkey Turkey

Qatar Qatar

Egypt Egypt

United Arab Emirates United Arab Emirates

0% 10% 20% 30% 40% 0% 20% 40% 60% 80% 100%

Share of all reports negative no clear rating positive

Note: Only the countries with more than 5 reports on this issue category are shown

Basis: 8,105 reports in 25 international leading media, 06/2009 – 06/2010 MENA Communicator Award

International Affairs Egypt and Turkey benefit from active role

Israel Israel

Turkey Turkey

Saudi Arabia Saudi Arabia

Egypt Egypt

Qatar Qatar

United Arab Emirates United Arab Emirates

0% 10% 20% 30% 40% 50% 60% 70% 0% 20% 40% 60% 80% 100%

% of Country´s agenda negative no clear rating positive

Note: Only the countries with more than 5 reports on this issue category are shown

Basis: 8,105 reports in 25 international leading media, 06/2009 – 06/2010

MEDIA TENOR

G 20 Award

Basis: 24,019 reports in foreign reporting 06/2008-06/2009 in 36 international leading media G20 Award

Rating of G20 countries –June 2008- June 2009 G20 countries with a very mixed profile

Most Positive

Most Negative

negative no clear rating positive

Basis: 24 019 reports in foreign reporting in 36 international leading media, 06/2008 – 06/2009 G20 Award

Criteria 5: Internal Politics – June 2008- June 2009

Saudi Royals representing their country Internal politics

Volume Rating

% of reports negative no clear rating positive

Note: Only the countries with more than 20 reports on this issue category are shown

Basis: 24 019 reports in foreign reporting in 36 international leading media, 06/2008 – 06/2009 G20 Award

Criteria 6: Role in International Affairs – June 2008- June 2009 Russia’s foreign role a key to its image International Affairs

Volume Rating

% of reports negative no clear rating positive

Note: Only the countries with more than 20 reports on this issue category are shown

Basis: 24 019 reports in foreign reporting in 36 international leading media, 06/2008 – 06/2009 G20 Award

Ranking Top Overall scores Score calculations

Overall score

MEDIA TENOR

Special Award

Basis: 31,736 news stories on crime, crime prevention, war and international conflicts 01-09/2010 Violence against Women

Domestic / International Violence: The Protagonists, International TV, 01-09/2010 Violence: Who is Involved?

Missing to 100%: Countries, regions, international organizations, health service, education, science, and individuals

Basis: 31,736 news stories on crime, crime prevention, war and international conflicts in 40 international TV news programs Violence against Women

Salience of violence against women, international TV news, 01-09/2010 British News Most Aware of Violence Against Women

Share of stories on violence against women

Basis: 196,918 news stories in 40 international TV news programs

MEDIA TENOR

Agenda Setter Award Business Media

Basis: 68,030 quotations in 14 German print and television media 2001-2010 Agenda Setter Award: Business Media

Overall Ranking: average score Wirtschaftswoche made up most positions

Average score in quotation ranking 2001-2010

Basis: 68,030 quotations in 14 German print and television media 40