The Nonprofit Tagline Report D I

TheNonprofitTaglineReport An In-Depth Survey and Analysis: Building Your Brand in Eight Words or Less

BY NANCY E. SCHWARTZ

www.GettingAttention.org

The Getting Attention Nonprofit Tagline Report

TABLEOFCONTENTS

I. Introduction 3

II. What Makes a Strong Nonprofit Tagline Work? 7

III. Tagline Don’ts 16

IV. Nonprofit Tagline Trends 23

V. 2008 Getting Attention Nonprofit Tagline Award Winners 30

VI. Survey Methodology 34

VII. Appendices

A. The 2008 Nonprofit Tagline List 35

B. Learn More, Get Help: Taglines, Branding and Other Nonprofit Marketing Challenges 70

C. Survey Instrument 71

D. About the Author 73

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Rising to a dare, Ernest Hemingway wrote a short story in six words. He said it was one of the most difficult things he had ever written. “For sale: baby shoes, never worn.” 1

s options in nonprofit marketing expand to incorporate what was previously unimagined (think crowd-sourcing and mobile advocacy), it’s all too easy to focus A on tactics and forget the basics. But now—as we work with ever-more-diversified audiences, content overload and an economic downturn—getting the basics right is more critical than ever. Nothing’s more central to your nonprofit marketing impact than your brand, your organization’s unique focus and impact as perceived by your base and others. Branding communicates your organization’s unique identity and value via consistent messaging and “look and feel” so your audiences recognize that it’s your nonprofit reaching them in an email, on Facebook or on a walkathon sign in a walker’s front yard. Most importantly, strong branding integrates promises of quality, consistency and authenticity so donors, volunteers and other key audiences become more engaged than ever. Effective branding will differentiate your organization, enabling you to strengthen existing relationships and increase awareness and understanding among audiences to grow visibility and new relationships. Your nonprofit’s brand is conveyed most frequently via your message platform (name, positioning statement and key messages or talking points) and graphic identity. But… YOUR NONPROFIT’S NAME ALONE ISN’T ENOUGH You’ve been there. You’ve got to explain in a few seconds what your nonprofit does and the impact it makes, but that’s just not enough time to deliver your elevator pitch (usually the one to three sentences that comprise your positioning statement). Many organizations expect their names to broadcast what it is they do. Trouble is, they frequently don’t. Here are the three main reasons why. Many nonprofit names: • Convey nothing about the organization’s work. Look at Lotus Outreach International. There’s no way you’d know that this organization fights against child trafficking and exploitation, and for access to education, in Cambodia and India.

1 Freakonomics co-author Stephen Dubner shared this story while introducing his motto contest for the United States.

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• Sound like the name of other organizations. For example, Human Rights Watch, Human Rights First and Human Rights Campaign. • Are frequently confused with those of organizations focused on the same issues. Think Human Rights Watch and Amnesty International. This is where your tagline (aka motto or slogan)—those vital eight words or less—comes in, complementing your organization’s name to convey its unique impact or value with personality, passion and commitment. The most unforgettable taglines also make an emotional connection. Think E Pluribus Unum.2 A high-impact tagline is the easiest and most effective way to communicate your organization’s brand, and the best way to freshen up your messaging, emphasize your commitment to your work and/or revive outdated positioning. Here’s what a tagline is not: A tagline is not a description of what your organization is or does. Your tagline should be a meaningful message that works in every context, for every program and audience. But is it? THIS REPORT DEFINES THE NONPROFIT TAGLINE LANDSCAPE, GUIDING THE WAY TO TAGLINE SUCCESS This report digs into nonprofit taglines, providing models, dos and don’ts, trends on tagline use and longevity, and a directory of over 1,000 nonprofit taglines (the first ever). These outtakes derive from recent (December 2007 to January 2008) survey data submitted by 1,900 nonprofit communicators working in organizations that are diverse in field or issue focus, budget and staff size, longevity and geographic location; from the Pulmonary Hypertension Association to the Bendigo (Australia) Figure Skating Club and the Oregon Center for Public Policy. Together, these 1,900 voices have an important story to tell—one that can translate into increased impact for your nonprofit, in just eight words or less. EIGHT KEY FINDINGS 1. Taglines that work generally fall into one of four categories, describing an organization’s: • Work: The voice and source for New York nonprofits 3 —Nonprofit Coordinating Committee of New York

2 Stephen Dubner 3 Most taglines featured in this report are award finalists. All of them are published as used by each organization, with broad variations in grammar and style. www.gettingattention.org 4 c The Nonprofit Tagline Repor t d I. INTRODUCTION

• Impact or value: We Stop Polluters —Potomac Riverkeeper • Core values or spirit: Whatever it takes to save a child —UNICEF • Strategic approach: Increasing physical activity through community design — Active Living by Design 2. Most effective taglines relate to an organization’s name, without repeating it. 3. High-power taglines meet these criteria: • Message: Does it tell a smart, fun and memorable story? • Characteristics: Does it express your organization’s brand focus, personality and values? • Differentiation: Is it distinctive, not easily used by another nonprofit? • People Power: Does it motivate your audiences to contact you, join, give, volunteer and participate in programs or services? 4. 72% of nonprofits rate their taglines poorly, or don’t have one at all. • Most nonprofit organizations (76%) do have taglines, but many (58%) aren’t satisfied with the ones they have. 5. The leading reason that nonprofits don’t have taglines is…they never thought of it (33%). 6. Human services organizations lead the way in having taglines (75%), with grantmakers just behind. • Environmental organizations hold up the rear, with only 30% using taglines (while the field is becoming increasingly high-profile, complex and competitive). 7. Nonprofit staff members most focused on making the most of their taglines are marketers (47%), fundraisers (24%) and executive directors (21%), in order of survey participation level. 8. Most taglines gauged to be very effective have been in use two to four years (43%). • Many new taglines (one year old or younger) deemed to be very effective are still in the honeymoon period.

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TAGLINE BEST PRACTICES—WITH OVER 1,000 EXAMPLES— AND THE FIRST-EVER GETTING ATTENTION NONPROFIT TAGLINE AWARD WINNERS Read on to learn what makes a strong tagline work, what not to do and where your nonprofit peers are with their organization’s taglines. The Getting Attention Nonprofit Tagline Awards, to be conferred annually from this year forward, represent the best of nonprofit taglines in all vertical sectors. You’ll be inspired by this year’s 12 award winners and 50 finalists. Then dive into the biggest-ever compilation of nonprofit taglines: The Nonprofit Tagline List of over 1,000 taglines submitted to the survey. It’s a great tool for your tagline brainstorming. LEARN MORE, GET HELP ON NONPROFIT TAGLINES AND BRANDING AND OTHER NONPROFIT MARKETING CHALLENGES Here are two easy, no-cost ways to stay updated on the nonprofit marketing tips and trends—including taglines, branding and next year’s award program—you need to know about. Both resources are crafted specifically for nonprofit communicators focused on helping their organizations succeed through effective marketing: 1. Subscribe to the Getting Attention e-news—in-depth articles and case studies 2. Read (and better yet, subscribe) to the Getting Attention blog— pithy, punch bytes For branding and tagline consulting, speaking, training, and customized reports, guides or surveys, contact report author Nancy Schwartz at [email protected].

ACKNOWLEDGMENTS A million thanks to my friends and colleagues who have spread the word on the tagline survey and award voting, and shared their interest and support with me. Also, heartfelt thanks to my colleague, friend and husband, Sean Bailey, who inspires me tagline-wise and in countless other ways.

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“Less is more; less is more; less is more. Oh wait, I only need to say that once.” 4 “The three questions I really want a tagline to help me answer are: What do they do? How are they different? Why is this exciting? It’s really hard to answer all three, so I admire anyone who can do it. For me, Gilda’s Club Nashville hit home runs on all three— ‘Cancer support for the whole family—the whole time.’”

ho is your organization? How is it different from your colleague and competitive organizations, and why should your base and other audiences care? Your tagline—when crafted for power—communicates these attributes, in a Wmemorable eight words or less. But does it? THE HAIKU OF BRANDING5: HOW A STRONG TAGLINE BENEFITS YOUR ORGANIZATION Your organization’s tagline is hands-down the briefest, easy and most effective way to communicate your brand. It’s one of the six vital components of branding, along with your nonprofit’s name, positioning statement, key messages, tone and visual identity (logo, type, colors, images, look and feel).6 The tagline is the heart of your organization’s brand, so it should be designed strategically, conveyed artfully, and delivered passionately and consistently. Most essentially, it should be such a natural outgrowth of your nonprofit’s name that the two are inextricably linked. These characteristics make your tagline the marketing bite most frequently heard and read. Make sure it is, featuring it prominently in all print collateral and stationery, online communications (from e-newsletters and Web sites to email sigs), signage, conversations and presentations and, in some cases, your main voicemail. The American Liver Foundation puts its tagline front and center in its organizational voicemail, which is very useful, especially for those calling after hours. An effective tagline differentiates you from your competitors while expressing your organization’s personality and adding consistency to your marketing and communications. And, because it’s positive, it generates a positive response from audiences. When your tagline does work, it has the potential to become a perennial icon of your organization, lifting your brand from the commonplace to the unforgettable. Think A mind is a terrible thing to waste, from the United Negro College Fund. Your tagline should also work well as a lead-in to your positioning statement (the one to three sentences you’d use as a reply when asked what your organization does). In the broader picture, tagline development serves as a way to quickly and inexpensively refresh or revise your brand; an anchor for subsequent branding work if your organization doesn’t have the bandwidth or budget for an all-new or all-revised brand initiative.

4 The quotes at the beginning and end of each chapter are from survey participants and award voters. 5 Eric Swartz, The Tagline Guru 6 Learn more about nonprofit branding by digesting these articles from the Getting Attention e-newsletter. www.gettingattention.org 7 c The Nonprofit Tagline Repor t d II. WHAT MAKES A STRONG NONPROFIT TAGLINE WORK?

The bonus? The tagline development process will help to align internal understanding of your organization’s direction and goals. Of course, the more complex your organization’s focus and programming, the more challenging it is to craft a powerful, accessible brand and tagline. Beware, communicators. The absence of a tagline or the use of an ineffective one (and that’s 72% of you) puts your nonprofit at a competitive disadvantage in soliciting funding, building your staff and base, and increasing use of your programs, services and products. THE TEN HAVE-TOS: YOUR ONE-STOP CHECK-UP FOR POWERFUL TAGLINES Here’s a checklist for you to use to ensure your tagline does as much for your organization as possible. That boils down to helping your nonprofit to achieve its marketing goals, and hence its organizational goals. Note the four musts that your tagline has to follow. Your tagline: 1. Must convey your nonprofit’s or program’s impact or value. • Increasing physical activity through community design —Active Living by Design • Protecting Your Retirement. Securing Your Benefits —RetireSafe • Informing Grantmakers, Improving Our Community —Association of Baltimore Area Grantmakers Make sure you use your tagline for all it’s worth. If your tagline doesn’t have positioning value, it’s a bust. Descriptors don’t make the grade. 2.Must be broadly and easily accessible and memorable, avoiding jargon and acronyms. • Starve Fear. Feed Hope. —National Eating Disorders Organization • A Passion to Help. The Ability to Deliver. —Americares 3. Must be specific to your organization, not easily used by another nonprofit reaching out to the same audiences, otherwise it’s just a “me too.” This is particularly tough, but differentiation is the name of the game. • People Who Change the World Need the Tools to Do It! —NTEN • Equal Play —Women’s Sports Foundation • Smart Policy. Sound Science. Stronger Communities. — Indiana University School of Public and Environmental Affairs Three national human services organizations submitted the exact same tagline (People Helping People) to the survey, which means each one is losing out on tagline power. 4. Must be eight words or less, which is all you have of your audienceʼs attention. • We Help Neighborhoods Play —Silkenʼs ActiveKids Movement • Where volunteering begins . —VolunteerMatch www.gettingattention.org 8 c The Nonprofit Tagline Repor t d II. WHAT MAKES A STRONG NONPROFIT TAGLINE WORK?

NOTE: There are exceptions to this rule, when more than eight words are required to get the gist across: • Helping donors create thoughtful, effective philanthropy throughout the world —Rockefeller Philanthropy Advisors (a complex service and concept, justifying nine words) • More than a store. We build healthy families and communities one job at a time. —Goodwill/Easter Seals Minnesota (15 words is a lot, but the organization is trying to correct misperception about its work and impact) 5. Must be highly visible and integrated into all print, online, multimedia and most verbal communications. For example, when audiences hear your organization’s name and tagline announced as a sponsor of Morning Edition (or any other show), it’s imperative that they can go to your Web site and see that tagline front and center to affirm they’re in the right place. The American Psychological Association (APA) sponsors the show, and its name and tagline are broadcast to a huge audience. Unfortunately, that tagline is nowhere to be found on the Association’s home page. That invisibility and lack of integration across channels undermines your tagline power and overall marketing impact. 6. Should make an emotional connection. • Helping Preserve the Places You Cherish —LandChoices • When You Can’t Do It Alone —Jewish Family & Children’s Service of Sarasota–Manatee, Inc. 7. Should capture the spirit or promise of your organization. • Finding the Ways that Work —Environmental Defense Fund (committed to taking on environmental issues with persistence and innovation) • Grounded in tradition...Open to the Spirit —Memphis Theological Seminary 8. Should clearly complement and/or clarify your organization’s name without duplicating it. • It’s a Moving Experience —Museum of Transportation (MO) • Explore, Enjoy and Protect the Planet —Sierra Club The Sierra Club’s name is somewhat obtuse as the reference to California’s Sierra Nevada mountain range doesn’t communicate anything about what the organization does, or the geographic breadth of its work and programs. You can’t presume your audience brings any particular context to digesting the tagline. 9. Should be authentic. Make sure your organization can stand behind your tagline, 100%. When you do, you build credibility. When you don’t, you lose any you may have.7

7 Learn more about the value of authenticity in this Getting Attention article. www.gettingattention.org 9 c The Nonprofit Tagline Repor t d II. WHAT MAKES A STRONG NONPROFIT TAGLINE WORK?

10. Should take the tone that will connect with your audiences while being true to your organizational “self.” Effective taglines may be humorous or earnest, tangible or conceptual. • Humorous: To Life (from Fiddler on the Roof) —Jewish Federation of South Palm Beach County (Caution: This tagline succeeds due to the cultural common ground shared by the Federation and its base. That’s a prerequisite for integrating humor into your nonprofit’s tagline or other key messaging.) • Earnest/Straight-Ahead: Investing in Peace and Security Worldwide —Ploughshares Fund • Tangible: We Stop Polluters —Potomac Riverkeepers • Abstract: Ideas into Action, Action into Service —American University How Does Your Tagline Add Up? Add one point for each box checked: 8-10 points: Tagline Expert 5-7 points: Tagline Intermediate 4 or fewer points: Tagline Novice. Get back to the drawing board. The “musts” are a must.

THE FIVE SHOULD-DOS: INCORPORATE THESE ELEMENTS FOR EVEN GREATER IMPACT 1. Surprising or unexpected imagery, perspective or approach. • Improving Life, One Breath at a Time —American Lung Association (imagery) • The Art of Active Aging —EngAGE (perspective) • Cancer support for the whole family—the whole time —Gilda’s Club Nashville (approach) 2. Motivating an action. • Help us feed the hungry —Food Pantries for the Capital District 3. Verbs. Action words are more engaging: • Building careers through confidence, discipline and professionalism. —Opportunities for a Better Tomorrow • Advancing Immunology. Conquering Cancer. —Cancer Research Institute 4. Making your audiences want to know more. • Rise Above Your Expectations —Sisters Acquiring Financial Empowerment • From Dependence to Independence —First Occupational Center of New Jersey

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5. Consistent meaning even when standing alone. That way, you can use it in conversation or other situations when your listeners don’t have your organization’s name or logo right in front of them: Helping victims become children again —Memphis Child Advocacy Center Caveat: In most cases, your name and tagline will be used together. Do strive to integrate as many of these guidelines as possible into your tagline. Clearly, it’s impossible to incorporate all ten have-tos and five should-dos in a single tagline. If you try, you’ll come up with a muddy mess. If you know of a nonprofit tagline that does so successfully, let me know so I can spread the word.

FOUR MAIN TAGLINE TYPES AND A MILLION VARIATIONS ON THE THEME You’ve already been introduced to these four main nonprofit tagline genres, focused on the organization’s: 1. Work focus: This is especially useful when an organization’s name is obtuse. • Teaching Children the Language of Music —The Children's Orchestra Society • Providing Medical Relief —Doctors Without Borders • Connecting People with Nature —New York-New Jersey Trail Conference 2. Impact or value: • From Harm to Home —International Rescue Committee • When You Can’t Do It Alone —Jewish Family & Children’s Service of Sarasota–Manatee, Inc. 3. Core values or spirit: • The greatest casualty is being forgotten —Wounded Warrior Project • Changing Hearts, Changing Lives —Canadian Bible Society 4. Strategic approach: • Giving a hand up, not a hand out, to homeownership —Habitat for Humanity South Sarasota County, Inc. • National Voice – State Focus – Local Impact —National Council of Nonprofit Associations But there are a million variations on the theme that are also valid models for your organization. Here are selected variations submitted to the survey: 1. Aligned with a specific approach, category or field that adds prestige and credibility, and gives new meaning or added value: • Lawyers Giving Back to the Community —Volunteer Lawyers Service • Building Human Potential for Economic Development —Hi-Tech Charities

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2. Inspirational. Focuses on needs, wishes or aspirations that suggest the successful attainment of an abstract goal or desired outcome: • Be the Change —Mercy Corps • Seeing through problems to possibilities —Pan American Health and Education Foundation 3. Twofold benefits: • Join for the swords, stay for the friends —Historic Entertainment • Ease the burden, Find a cure and Un appui aujourd’hui, une réponse demain. —Parkinson Society Canada 4. Play on words. Frequently double entendre; works when it adds meaning, less so when cute, glib or tired: • Caring Pays —Ontario Service Safety Alliance (occupational safety) • Where Actors Find Their Space —NYC Theatre Spaces (clearinghouse for performance and rehearsal space) 5. Makes you think, want to know more: • Changing the News —Institute for Inquiry • Partnering with Nature to Teach Kids Science! —Youth Science Institute 6. Call to Action: • Stand Up for a Child —CASA of Southwest Missouri • Make the most of your giving. —The Greater Cincinnati Foundation 7. Emotional/Moving: • Helping Preserve the Places You Cherish —LandChoices • When You Can’t Do It Alone —Jewish Family & Children’s Service of Sarasota–Manatee, Inc. 8. Word choices reference what the organization does: • All Building Starts With a Foundation —Building Future Builders • Where the Profits are for the Birds —Seattle Audubon Society’s Nature Shop 9. Evocative, builds understanding: • Hear it, See it, Feel it —Syracuse Opera • The Catholic University for Independent Thinkers —University of Dallas • More than a store. We build healthy families and communities one job at a time. —Goodwill/Easter Seals Minnesota 10. Great differentiation. The value add is loud and clear: • Stay Close...Go Far. —East Stroudsburg University of Pennsylvania • The Art of Active Aging —EngAGE www.gettingattention.org 12 c The Nonprofit Tagline Repor t d II. WHAT MAKES A STRONG NONPROFIT TAGLINE WORK?

11. Provocative. Engages when it doesn’t offend: • Because facts matter. —Oregon Center for Public Policy • Revolution through Competition —X Prize Foundation 12. Fun/Energizing: • Let the music take you there —Vermont Symphony Orchestra • Wildly Inspiring! —Sacramento Zoo 13. Effectively startling: • Nashville Has AIDS —Nashville Cares 14. Brings a sense of the positive to a serious topic: • Explore, Enjoy and Protect the Planet —Sierra Club

USE THE WORDS THAT WORK Take a look at the graphic below for the words most frequently used in the winning and finalist taglines. These taglines were analyzed with a tag cloud tool to learn what words were most frequently used. Those words most frequently used are biggest in size. The five most frequently used words comprise three verbs and two nouns: • Helping (Verbs do work, really) • Communities • Change • Building • Find

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Compare this with the words most frequently used in the 1,000+ taglines submitted to the survey that are predominantly nouns, rather than verbs. The five most frequently used words include one verb and four nouns (“help” is used as a noun in most submitted taglines): • Community • Help • Building • Lives • People

DON’T FORGET PROGRAM-SPECIFIC TAGLINES Once you have your organizational tagline down, move on to craft taglines for core programs. They can work in much the same way to build awareness, understanding and engagement at the program level. Here are three effective examples from Youth for Understanding USA: • Change Your Life, Change Your World. The Learning Adventure of a Lifetime. (for prospective exchange students) • Share Your Home, Change Your World. Host a YFU Exchange Student. • Share Your Time, Change Your World. Volunteer with YFU.

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MOVING FORWARD TO TAGLINE SUCCESS You now have the criteria to evaluate whether your tagline works or not. While you’re assessing its impact, don’t forget to solicit input from your base and other audiences. The way they perceive your organization is the most important ingredient in strategizing effective branding, including your tagline. WHAT WORKS: ADDITIONAL COMMENTS FROM TAGLINE AWARD VOTERS • “I voted highest for taglines that told me what the org really did and the word combination somehow worked to express their personality, like ‘We Stop Polluters.’ Or, it was clear and terrifically urging, like ‘Rise Above Your Expectations.’” • “The next best told me what they were up to with dragging it out book length. ‘Protecting Your Retirement. Securing Your Benefits.’ is actually pretty long but doesn’t waste any words.” • “Taglines are best when they both relate and motivate.” • “I count just five of these as (a) focused, (b) terse, and (c) memorable. Only by satisfying all three criteria can a tagline be truly outstanding.” • “Those that evoke images and don’t use jargon are the best.” • “I prefer taglines with an active thought or attribute, that tell the reader what to think/do.” • “The more ‘in your face’ the taglines are, the more I liked them.” • “When I reviewed my Excellents [during the award voting process], I found clever and simple use of words, and brevity with emotional appeal.” • “Extra points for not using capitalized nouns.” NOTE: The range of taglines in the 2008 Nonprofit Tagline List indicates that tagline grammar is all over the map, from formal to informal to nonexistent. There are absolutely no standards, but I advise you to stick to the style and tone you’ve shaped to work in other marketing messages. • “The taglines that work the best for me are the ones that punch up the purpose or mission of the organization.” • “Coming up with a tagline is harder than it sounds, but my favorites are: ‘The Art of Active Aging’ (says it all with alliteration and style), ‘Partnering with Nature to Teach Kids Science!’ (the concept is great), and ‘Where volunteering begins’.” • “I'm partial to the ‘call to action’ type of tagline, but for some orgs the ‘descriptive’ tagline is more important.” www.gettingattention.org 15 c The Nonprofit Tagline Repor t d III. TAGLINE DON’TS

“I’m surprised at the number [of taglines] that leave me cold— especially those that make impossible claims.”

“Most of the ones that don't work are too long or not clear in expressing what the organization does.”

s challenging as it is to create a strong tagline, it’s all too easy to craft one that fails. When that happens, your organization loses a potent tool A and, even worse, may confuse or annoy audiences. Beware these pitfalls that will sink your tagline. THE SEVEN DEADLY SINS: AVOID THESE TO ENSURE YOUR MESSAGE IS ON POINT Your tagline is, next to your organization’s name, the most remembered, repeated message you have. Make sure it’s right. A tagline is a terrible thing to waste. 1. Don’t be generic. Be specific and as emotive as possible to highlight a connection between an individual and your organization. Warning: this is a very common error. • Weak: Building a Better New York —Organization providing legal services to other nonprofits • This tagline could represent a construction firm or the mayor’s office. • Powerful: Connecting Lawyers and Communities —From the same kind of nonprofit in another city. Take a look at these other generic taglines that raise more questions than they answer: • We’re more than you think! —Women’s health care provider • What are the unexpected services, and why are they important? There is a Difference! —Hospice organization • Articulate what that difference is. • Discover! —Camp • Discover what? 2. Don’t craft a tagline your organization can’t stand behind 100%. Your nonprofit has to be able to deliver what you promise. When you do so, your organization reaffirms its credibility. When you don’t, you lose any you may have: • Together we can save a life —Major relief organization that hasn’t been all it could be over the past decade •This just doesn’t ring true. It’s hard to believe that one could rely on this organization to do the job.

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• Eliminating racism, empowering women —Human services organization serving women • No single organization can eliminate racism. 3. Don’t veer off focus. This tagline draws attention to the organization’s location, a detail not central to the organization’s services or value: • Produced in Boston, Shared with the World —Public service media production (PBS and public radio) 4. Don’t use analogies that don’t hold water. You’ll only confuse your audiences: • Life is a Team Sport —Marrow donor organization • Find Your Edge —University • Edge is not what most students (or parents) are seeking. 5. Don’t plant uneasiness. Make sure you don’t introduce ambiguity into your tagline. Take a look at these: • Having Exactly What You Want —Therapeutic development training institute • This holds frightening implications for the dissolution of family and community. • Protecting, Strengthening and Promoting Nonprofits —State association of nonprofits • Why do nonprofits need protection? This is bound to make audiences wonder. 6. Don’t use poor word choices. They take audiences in the wrong direction. • Potential Made Possible —Agency serving children with special needs • Better: Potential Brought to Life 7. Don’t put two or more taglines to work. If you do, you’re doing everything you can to undermine your organization’s brand. As a result, your audiences won’t get to know or pass the word on your organization. Instead, they’ll be annoyed and confused. One survey respondent commented, “Various staff and board members, and volunteers, use different ones.” THE EIGHT SNORES: WHEN YOU TAKE THESE APPROACHES, YOUR TAGLINE BECOMES A SNOOZER 1. Avoid platitudes. Beware your audience’s reaction. If it’s “Of course,” then you need to return to the tagline drawing board. Here are a few taglines that fall into this trap: • Caring for all that matters —Public health care clinic • Who doesn’t? 2. Avoid talking to yourself. Remember, your tagline is designed to reach out to your base and others. It’s not about you; it’s about other people.

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When your tagline is self-referential, it’s the kiss of death: • Live United —Major human services organization • Perhaps this is an attempt to convey core organizational values, but it doesn’t mean a thing to those other than staff and volunteers. • One University. Two Great Names.—University born from a merger of two major institutions. • If that’s all the school has to say, I wouldn’t send my child there. • This tagline may be a component of a brand transition campaign, but it lacks the key traits to make that transition successfully (meaningful content). • We give you support. We give you information. We give you hope. —Bereavement support organization. • Could it be any more about the organization? • Better: More you. Less we. 3. Avoid using hyperbole. When you overstate your organization’s value or impact, you lose credibility. Who liked or believed the kid who always boasted about his most recent accomplishments? Focus on what makes your organization important to your audiences. Let them draw their own conclusions on how great your nonprofit is: • The authoritative resource on safe water —Water safety organization • Excellence in Philanthropy —Community foundation • Cultural Ambassador to the World —Famed modern dance company 4. Avoid dating yourself. Make sure your tagline reflects your audiences’ current concerns and issues, and review it periodically to ensure it stays that way. Otherwise, the perception of being out of touch will extend to your nonprofit. This one is very 1998: • Log on. Log in. Be Counted. —State community service commission 5. Avoid cute, trite or clichéd. Because these references are so familiar, it’s likely your audiences will skim or dismiss the tagline without taking it in. Clichés also minimize the value and importance of your nonprofit’s work and issue focus: • Finding ‘fur-ever’ homes for the cats and kittens of Las Vegas —Pet adoption agency • Rock Solid Education —University whose name includes “rock” • No one like you, No College like us. —Community college 6. Avoid repeating yourself. Redundancy has a way of annoying people, including your audiences. Show a little more respect and say what you want to say, once. Here is a tagline that hits its audience over the head:

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• Overcoming barriers to Justice, Improving Lives —Legal services agency • Of course overcoming barriers to justice improves lives. No need to say so. Also, avoid repeating a word that’s in your organization’s name in the tagline; it’s too much of one concept and sound, and too much of a waste: • Altering the legacy of violence, one life at a time —Legacy House • Defending Human Rights Worldwide —Human Rights Watch 7. Avoid creating a barrier to understanding with jargon or obtuse language. Make sure your message is clear and accessible to all targets: • Helping Kinship Families Avoid the Pitfalls —Family services agency • What is a kinship family? 8. Avoid using a tagline already in use by another organization engaging the same audiences. Three organizations I know of use the same tagline: People helping People. That means it didn’t pass the compare test, or wasn’t researched or tested. As a result, audiences won’t be engaged. They’ve seen it before: • Be the change —International relief organization • Selected as finalist in the 2008 Getting Attention Nonprofit Tagline Awards. • Voters let me know that it’s also used by the Points of Light Hands On Network tagline. • I researched these words and found that they were spoken by Mahatma Gandhi. The phrase serves as a program title or tagline in countless nonprofit organizations. A tagline used by multiple organizations will work for the first organization someone finds but will flop for the second and third (then it will flop for the first organization after the subsequent uses are discovered). 9. Avoid including anything extra, especially the date of your organization’s founding or how many years it’s been around. Such details waste the little bit of audience “real estate” you have, unless your organization is a bank: • Saving lives since 1998 —Cat’s Cradle • Strengthening New York’s Communities for Over 25 Years —Community Resource Exchange THE FIVE BEST WAYS TO ANTAGONIZE YOUR AUDIENCES: THESE TAGLINE TYPES WILL MAKE YOUR AUDIENCES RUN FOR THE HILLS Your nonprofit’s job is to make it easy for your audiences to digest your tagline, and for them to remember and repeat it. But many organizations seem to have left that focus out of the job description. 1. Don’t confuse or confound audiences. Not that anyone sets out to confuse audiences, but many organizations do so unintentionally. Make sure your content is clear and accessible:

www.gettingattention.org 19 c The Nonprofit Tagline Repor t d III. TAGLINE DON’TS

• Helping older adults, now and in the future —County council on aging • Will the council be around in the future, or does it plan to provide services for seniors now and in the future? • Bringing your vision into focus —Community development agency •The tagline suggests a focus on the visually impaired, not community development • Beyond —University • Beyond what, and why? 2. Don’t force audiences to piece together fragments. This is a common path taken when nonprofits feel their focus and/or programs are too complex or diverse to communicate in a single phrase. The typical reaction to taglines like these is “And…?” The question remains how do these individual words fit together to showcase the organization’s focus or value. It’s your job to connect the dots: • Excellence Reflection Collaboration —Jewish education organization • Quality – Flexibility – Community —University Let me say it again: MAKE IT EASY FOR YOUR AUDIENCES. Present them with a complete picture, not 1,000 pieces they have to put together. However, this approach can work when more meaningful phrases are strung together: • National Voice – State Focus – Local Impact —National Council of Nonprofit Associations 3. Don’t twist tongues. Nothing’s more annoying, or more impossible to remember and repeat, than a tongue twister. Try saying these taglines 10 times fast: • Perfecting the Places We Live to Protect the Places We Don't —Environmental organization • Uniting Unique People in a Unique World —Advocacy organization 4. Don’t try to cover everything. It’s just too much information. These taglines are impossible to digest, much less to remember and repeat: • Teaching people of all ages and abilities to use their power to stay safe, act wisely and believe in themselves! —Agency teaching personal safety, self-protection, confidence, and advocacy skills. • Cut what’s not necessary: For example, never include the organization’s name or key words in the tagline. 5. Don’t guilt me. Making audiences feel bad may work in the short term, but it always bombs in the long run. You can’t build a healthy relationship with guilt, so avoid this approach: • The Right Thing to Do —Food pantry

www.gettingattention.org 20 c The Nonprofit Tagline Repor t d III. TAGLINE DON’TS

THE ANSWER? RESEARCH, REVIEW, TEST; RESEARCH, REVIEW, TEST… • Before you start your own organization’s tagline brainstorming session, review taglines of colleague and competitive organizations (within and outside of your field). • Don’t launch your tagline before trying it out. Before committing yourself to your top choice, get feedback from at least 10 members of key external audiences. • You may discover one of two things: They just don’t get it, or you don’t feel 100% comfortable with it yourself. • Before you launch, make sure you love your tagline and will be satisfied using it for at least five years. If it remains relevant and powerful, a longer life span is even better. Recognition is priceless. Unless your nonprofit changes its programs and services drastically, or the environment in which you work shifts significantly, there’s significant value in your tried-and-true tagline. But remember, there are good reasons to change your tagline even when your name or other brand elements remain the same. A tagline-only change can freshen your message, confirm your promise and/or rejuvenate your organization’s brand.

WHAT DOESN’T WORK: ADDITIONAL COMMENTS FROM TAGLINE AWARD VOTERS • “Most of these, sadly, are not taglines. They’re descriptors or a collection of words that sound nice but don’t really say anything. A tagline is a positioning statement expressed as a benefit. The ones that work communicate a clear and competitive benefit, the ones that don’t fail as taglines.” • “Clichés don’t work (“one ___ at a time”), negative is difficult (“From Harm to Home”), change is ambiguous and overused, commands sound harsh.” • “If the taglines are too long and too ‘concept rich,’ they don’t work. Too fervent isn’t good, either.” • “Many of these [finalists] are good catchy phrases but they just don’t SAY what the organization does. And that’s the most important thing (to me) in a tagline—unless you are Nike or McDonald’s.” • “People need to know WHAT you do through the tagline. Also, there is one great finalist tagline, but it has an exclamation point at the end. NO WAY. Great tagline. Drop the ‘!’ Never in a tagline.” • “Too many gerunds here; when you remove ‘ing’ from many of these, they improve hugely.”

www.gettingattention.org 21 c The Nonprofit Tagline Repor t d III. TAGLINE DON’TS

• “The weakest ones are the ones that still don’t give you a clue as to what the organization does, no matter how clever the line.” • “Generalities make a tagline fail: The #1 reason I think most of these taglines don’t work is that they are not SPECIFIC enough, and have nothing to do with the groups or their work (e.g., ‘Watch, Listen, Learn’ can be applied to a million nonprofits, not just media or public broadcasting. Same with ‘Caring pays’). • Some of these taglines that IMHO don’t work are also pretty meaningless, to put it bluntly. What does ‘Because facts matter.’ really mean? So facts matter, so what? The tagline contributes very little, if anything; it performs no useful function.” NOTE: Opinions on finalist taglines varied greatly. See award winners. • “Sometimes taglines that are too literal don’t work. Plays on words can work, but only if they really make sense.”

www.gettingattention.org 22 c The Nonprofit Tagline Repor t d IV. NONPROFIT TAGLINE TRENDS

he following statistics and trends, derived from survey findings, paint a clear picture of how taglines are shaped and used by nonprofit organizations. The findings also underscore the many impediments to developing a strong tagline and, in some Tcases, the plain disinterest of some nonprofits not currently using a tagline and not interested in doing so. MOST NONPROFIT ORGANIZATIONS DO HAVE TAGLINES • 73% (1,357) of nonprofits use taglines; the other 27% (516) try to market effectively without them.

HOW TAGLINE USE BREAKS OUT ACROSS FIELDS • The fields of Human Services (75%) and Grantmaking (74%) boast the greatest percentage of organizations using taglines. • At the other end of the spectrum, the Religion & Spiritual Development sector leads sectors without taglines (56%), followed by Arts & Culture (58%) and Education (66%).

Percentage of Organizations in Each Sector Using Taglines

Human Services 75% Grantmaking 74% Other 73% Jobs & Workforce Development 72% Civic Benefit 72% International, Foreign Affairs & National Security 72% Health & Sciences 71% Environment & Animals 70% Education 66% Arts & Culture 58% Religion & Spiritual Development 56%

0 10 20 30 40 50 60 70 80 90 www.gettingattention.org 23 c The Nonprofit Tagline Repor t d IV. NONPROFIT TAGLINE TRENDS

72% OF NONPROFITS RATE THEIR TAGLINES AS POOR OR DON’T HAVE ONE AT ALL Most nonprofit organizations do have taglines, but many aren’t satisfied with the ones they have. Those dissatisfied organizations, plus those without taglines, comprise 72% of all nonprofit organizations, a dismal and unnecessary statistic.

ONLY 42% OF NONPROFITS GAUGE THEIR TAGLINES AS BEING EFFECTIVE, INDICATING A NEED TO DIRECT MORE FOCUS AND BUDGET ON THIS CRITICAL MARKETING TOOL Just 42% of nonprofits with taglines rate the tagline as effective (32%) or very effective (10%). But 58% of participants rate their organization’s tagline as only somewhat effective (50%) or not effective (8%).

www.gettingattention.org 24 c The Nonprofit Tagline Repor t d IV. NONPROFIT TAGLINE TRENDS

Sectors leading with greatest percentage of ineffective taglines include Arts & Culture, which is an unexpected finding. These organizations traditionally earn revenue through ticket sales and are assumed to be more sophisticated marketing-wise.

THERE IS NO CONSISTENT RELATIONSHIP BETWEEN A TAGLINE’S AGE AND ITS EFFECTIVENESS Of the 8% of taglines deemed not effective, most are between two and four years old, or more than eight. It is likely that nonprofit staff members are paying less attention in these middle years (five to eight years). Most (43%) of the taglines rated very effective (10% of all taglines) are between two and four years old. That life span is enough time to gauge impact but not so much time that staffers have lost interest. 22% of the top-rated taglines are a year or less old, making that rating less definitive.

www.gettingattention.org 25 c The Nonprofit Tagline Repor t d IV. NONPROFIT TAGLINE TRENDS

MARKETERS (44%) ARE THE STAFF MEMBERS MOST FOCUSED ON TAGLINES— SUGGESTING A NEED FOR BROADER PARTICIPATION IN HONING THIS ALL-ENTERPRISE TOOL Marketers are trailed by fundraisers (21%) and executive directors (19%), as extrapolated from self-identification of survey participants.

These individuals are likely to be the staff members most focused on outside perceptions of their organizations and committed to putting multiple communications strategies to use. Ironically, marketers are most highly represented in the education field (63% of education respondents), although education is one of the fields with the fewest taglines in play. However, those educational institutions with taglines rate them as effective. Few program, membership, operations, human resources and IT staff members and board members, volunteers and founders participated in the survey. Marketing, and branding in particular, must be a cross-functional enterprise in order to be effective. It’s clear that those beyond marketers and fundraisers should be involved, interested and trained in branding, including taglines. Remember, your organization’s tagline is—next to its name—the most used marketing message it has. At the very least, everyone in a nonprofit organization should understand and be able to articulate the tagline and elevator pitch/positioning statement.

www.gettingattention.org 26 c The Nonprofit Tagline Repor t d IV. NONPROFIT TAGLINE TRENDS

WORDS, PHRASES AND CONCEPTS MOST FREQUENTLY USED IN NONPROFIT TAGLINES (Also see tag clouds) 1. Metaphors • Moving/path/roadway (progress) • Moving victims of violence from crisis to confidence —Safe Horizons • Creating Paths to Success —Ravenswood Education Foundation • Voice of/for… • National Voice – State Focus – Local Impact —National Council of Nonprofit Associations • A Powerful Voice for Lifesaving Action —Refugees International • Time; today vs. tomorrow • Addressing today’s needs. Reducing tomorrow’s. —United Way of Central Indiana • Learn Today, Lead Tomorrow —Northwestern Oklahoma State University • Steady progress, one step at a time • Improving Life, One Breath at a Time —American Lung Association • Changing the World, One Gift at a Time —Changing the Present 2. Concepts • Confidence/Success • Moving victims of violence from crisis to confidence —Safe Horizons • Creating Paths to Success —Ravenswood Education Foundation • Hope • Starve Fear. Feed Hope. —National Eating Disorders Organization • Building Confidence, Inspiring Hope, Enhancing Success —The Reading Center/Dyslexia Institute • Commitment • A Passion to Help. The Ability to Deliver. —Americares • A Passion for Patient Care —St. Mary’s • Compassion • Compassion is our Cause —Montgomery County Humane Society • Compelled by Compassion, One Life at a Time —Convoy of Hope 3. Verbs Are the Most Common (and Most Effective) First Word in Nonprofit Taglines • “Helping” (very common, first word in 2% of nonprofit taglines) • Helping donors create thoughtful, effective philanthropy throughout the world —Rockefeller Philanthropy Advisors • Helping Preserve the Places You Cherish —LandChoices

www.gettingattention.org 27 c The Nonprofit Tagline Repor t d IV. NONPROFIT TAGLINE TRENDS

• “Building” (with “helping,” one of the two most common first words, in 2% of taglines) • Building communities, strengthening lives —Family Promise • Building futures for women and children —The Barrett Foundation • “Eliminating/Ending X and Empowering Y” • Eliminating Racism, Empowering Women —YWCA USA • Eliminating Hunger and Empowering People —Second Helpings, Inc. • Other common verb starters: • Bringing • Changing • Connecting • Developing • Eliminating • Improving • Inspiring • Keeping • Making • Protecting • Providing • Serving • Strengthening • Supporting • Transforming

ORGANIZATIONS WITHOUT TAGLINES HAVE A RANGE OF REASONS WHY NOT: SOME GOOD, SOME NOT SO GOOD Survey participants had the option of selecting more than one reason why their organizations didn’t have a tagline: The leading reason that nonprofits don’t have taglines is… they never thought of it (33%). There are three additional categories of reasons participant organizations do not have a tagline, as submitted by survey participants: 1. These participants have little personal power to move forward with tagline development, as much as they may want to: • “The final decision makers want a tagline that is more of a vision statement. It is very hard to get everyone involved to narrow our tagline down to just a few words, but I really think we need one!”

www.gettingattention.org 28 c The Nonprofit Tagline Repor t d IV. NONPROFIT TAGLINE TRENDS

• “Going through strategic planning, then will develop one.” • “We’re only a few years old—wanted a better sense of what we are actually adding value before developing a tagline.” • “Government policy not to.” • “Sophomoric board.” • “I’m new to organization; have not pursued it forcefully.” • “I’m a peon, but in general branding/marketing is poorly done.” 2. These participants cite challenges that make sense but can— and should—be overcome: • “Just haven’t sat down to work on it.” • “No time to research, no budget to pay a consultant.” • “Our organization is set in its ways; hasn’t moved for a century.” • “Interest comes and goes.” • “We have a program with a strong tagline that outshines any attempt we’ve done to have an organizational one.” • “New entity within organization so we’re trying to stand out yet integrate branding.” • “The final decision makers want a tagline that is more of a vision statement. It is very hard to get everyone involved to narrow our tagline down to just a few words, but I really think we need one!” • “Only recently re-branded and tagline still needs to be developed.” 3. These participants cite reasons that are not justifiable. Get on it, today: • “Just haven’t sat down to work on it.” • “Org’s name is already so lengthy.” • “Had one, everyone hated it. Can’t agree on another one.” • “Just changed our name. That was enough for one year.” • “We get pseudo taglines that cycle with the seasons.” • “Difficult decision in creating the right one.” • “Not sure our story is compelling enough to have a tagline.” (Bad news) • “Created only for the Web.” • “Use our mission statement.” • “Used to have one, but leadership decided it wasn’t effective, and noted that other organizations like ours didn’t have one.” • “Various staff and board members, and volunteers, use different ones.” (More bad news; conflicting messages undermine your brand.) • “Difficulty in creating one”

www.gettingattention.org 29 c The Nonprofit Tagline Repor t d V. 2008 GETTING ATTENTION NONPROFIT AWARD WINNERS

“Fascinating to vote. While voting, there were so many factors influencing my choices. Upbeat? Positive? Short and pithy? Too many words? Starting with a negative? Mostly, I reacted with my gut. Did it clearly tell me the story? Did it make me want to know more? Did it move me to action?” “Wow—most of these are real stinkers! Trite, hackneyed, non-descriptive, non-memorable. Perhaps a ‘worst tagline’ contest would be more appropriate!” “Great taglines! Very inspirational.” “Some are lame; others are catchy; all are fun to judge.” (Submitted as a suggested tagline for the award program)

he Getting Attention Nonprofit Tagline Award program seemed a must after so many highly effective taglines were submitted to the survey. The awards, to be conferred T annually from this year forward, represent the best of nonprofit taglines in all vertical sectors. Initially, the 62 tagline finalists were carefully selected according to the criteria outlined in Chapter Two. Then, the 12 award winners were selected by 3,062 nonprofit professionals and interested others who participated in an online poll. 2008 TAGLINE AWARD WINNERS Congratulations to these 12 award winners voted best in class. All the winning taglines have been in use for four years or less. The organizations behind these taglines—which range from a new organization run by a part-time volunteer (LandChoices) to the well established, big and global (UNICEF) did an admirable job in putting eight words or less to work to build their brands. Arts & Culture • Where Actors Find Their Space —NYC Theatre Spaces This clearinghouse for NYC rehearsal and performance spaces uses a double entendre to go beyond a description of its services and highlight the value of its work. Civic Benefit (civil rights, community, advocacy, social science) • Stand Up for a Child —CASA of Southwest Missouri CASA’s tagline provokes anger, compassion and the desire to help—in just five words. Education • Stay Close...Go Far. —East Stroudsburg University of Pennsylvania This simple yet distinctive tagline from East Stroudsburg cuts through the clutter. Its straightforward character mirrors that of the school.

www.gettingattention.org 30 c The Nonprofit Tagline Repor t d V. 2008 GETTING ATTENTION NONPROFIT AWARD WINNERS

Environment & Animals • Helping Preserve the Places You Cherish —LandChoices LandChoices’ tagline thoroughly communicates the value of its work while evoking one’s most precious memories of walks in the woods, wildflower meadows and childhood camping trips. There’s a real emotional connection here. Grantmaking • Make the most of your giving. —The Greater Cincinnati Foundation This clear tagline articulates the value of the foundation for donors considering an alternative way to give. Health & Sciences • Improving Life, One Breath at a Time —American Lung Association This unexpected focus on the breath—a core element of life—gets attention, and understanding. Human Services (including children, youth and families) • When You Can't Do It Alone —Jewish Family & Children’s Service of Sarasota–Manatee, Inc. This tagline tells the story succinctly and powerfully: It’s all about getting help when life becomes overwhelming. It makes a strong emotional connection. International, Foreign Affairs & National Security • Whatever it takes to save a child —U.S. Fund for UNICEF UNICEF engages hearts and minds with its passionate focus on helping children. Who could turn down a request for a donation? Jobs & Workforce Development • All Building Starts With a Foundation —Building Future Builders Voters enjoyed the word play here: It adds depth of understanding without being glib. Religion & Spiritual Development • Grounded in tradition...Open to the Spirit —Memphis Theological Seminary (MTS) MTS conveys the two equally important halves of its values and curriculum in a way that makes you think about the connection. Other • The Art of Active Aging —EngAGE EngAGE surprises with the imagery of active aging and the use of the term “art” to describe the way it does its work. • Because facts matter. —Oregon Center for Public Policy (OCPP) This tagline introduces the nature of OCPP’s impact in Oregon and entices the reader or listener to find out more. Its value proposition—the truth—is particularly compelling at a time when facts are frequently disregarded in public debate.

www.gettingattention.org 31 c The Nonprofit Tagline Repor t d V. 2008 GETTING ATTENTION NONPROFIT AWARD FINALISTS

ORGANIZATION NAME TAGLINE Active Living by Design Increasing physical activity through community design

American University Ideas into Action, Action into Service

AmeriCares A Passion to Help. The Ability to Deliver.

Association of Baltimore Area Grantmakers Informing Grantmakers, Improving Our Community

BU School of Social Work Educating for Change

Canadian Bible Society Changing Hearts, Changing Lives

Cancer Research Institute Advancing Immunology. Conquering Cancer.

Children’s Orchestra Society Teaching Children the Language of Music

Church of the Larger Fellowship Your church at home, anywhere in the world.

Church Resource Services, Inc. Helping the Church be the Church.

Environmental Defense Fund Finding the Ways that Work

First Occupational Center of New Jersey From Dependence To Independence

Food Pantries for the Capital District Help us feed the hungry

Gilda’s Club Nashville Cancer support for the whole family —the whole time.

Goodwill/Easter Seals Minnesota More than a store. We build healthy families and communities one job at a time.

Habitat for Humanity South Sarasota County, Inc. Giving a hand up, not a hand out, to homeownership

Historic Entertainment Join for the swords, stay for the friends.

Indiana University School of Public and Environmental Affairs Smart Policy. Sound Science. Stronger Communities.

Institute for Inquiry Changing the News

International Rescue Committee From Harm to Home

Memphis Child Advocacy Center Helping victims become children again

Mercy Corps Be the Change

Museum of Transportation It’s a Moving Experience!

National Council of Nonprofit Associations National Voice - State Focus - Local Impact

National Eating Disorders Organization Starve Fear. Feed Hope.

New York-New Jersey Trail Conference Connecting people with nature since 1920

NTEN (Nonprofit Technology Network) People Who Change the World Need the Tools to Do It!

NYC Theatre Spaces Where Actors Find Their Space

Ontario Service Safety Alliance Caring Pays

Opportunities for a Better Tomorrow Building careers through confidence, discipline and professionalism.

Pan American Health and Education Foundation Seeing through problems to possibilities

www.gettingattention.org 32 c The Nonprofit Tagline Repor t d V. 2008 GETTING ATTENTION NONPROFIT AWARD FINALISTS

ORGANIZATION NAME TAGLINE Parkinson Society Canada Ease the burden, Find a cure

Parkinson Society Canada Un appui aujourd’hui, une réponse demain.

Piedmont Land Conservancy Protecting the Nature of the Piedmont

Ploughshares Fund Investing in Peace and Security Worldwide

Potomac Riverkeeper We Stop Polluters

RetireSafe Protecting Your Retirement. Securing Your Benefits.

Rockefeller Philanthropy Advisors Helping donors create thoughtful, effective philanthropy throughout the world

Silken’s ActiveKids Movement We Help Neighborhoods Play

Sisters Acquiring Financial Empowerment Rise Above Your Expectations

Society of St. Andrew Gleaning America’s Fields, Feeding America’s Hungry

Syracuse Opera Hear it, See it, Feel it

The Workforce Alliance Advocating for a Skilled, Productive, and Prosperous Workforce

United Church of Christ No matter who you are or where you are on life’s journey, you're welcome here.

University of Dallas The Catholic University for Independent Thinkers

Vermont Symphony Orchestra Let the music take you there

VolunteerMatch Where volunteering begins.

Wounded Warrior Project The greatest casualty is being forgotten

WUSF Public Broadcasting Watch, Listen, Learn

X Prize Foundation Revolution Through Competition

Youth Science Institute Partnering with Nature to Teach Kids Science!

www.gettingattention.org 33 c The Nonprofit Tagline Repor t d VI. SURVEY METHODOLOGY

his report is based on findings of an in-depth survey of nonprofit organizations’ use of taglines. The survey, implemented by Nancy Schwartz of GettingAttention.org, T was open to all nonprofit organizations without restriction. Participants: • Were largely based in the United States, with minor participation among Canadian nonprofits and a few responses from organizations in other countries. • Spanned 11 vertical sectors, from arts and culture to environment and animals, and human services. • Held a variety of positions within nonprofit organizations, although marketers, fundraisers and executive directors were most strongly represented. Consultants and firms also participated. Respondents included readers of the Getting Attention blog and e-newsletter and readers of other blogs and publications reaching the nonprofit sector, members of state nonprofit associations and the Communications Network; and others who learned about the survey via print and online resources or colleague referral. The survey instrument was designed by the researcher and reviewed by colleagues prior to release. The main objectives adhered to during the instrument design were defining trends and best practices for tagline design and usage. Participants were asked what fields they worked in, whether they have a tagline and, if so, how satisfied they are with it, how and when the tagline is used, and how long it has been in use. Over 1,000 of them submitted taglines for publication in this report. Data collection began November 30, 2007 and finished January 31, 2008. In total, 1,873 individuals representing 1,834 organizations completed the survey.

www.gettingattention.org 34 c The Nonprofit Tagline Report d VII. APPENDICES APPENDIX A

THE 2008 NONPROFIT TAGLINE LIST These 1,029 taglines were submitted to the survey by nonprofit staff members around the world. They are inspiring, and a valuable brainstorming tool for your organization’s tagline development process.

Please note that:

• Taglines are published as submitted and used by each organization, with broad variations in grammar and style.

• Each survey participant selected the category her organization works within. As a result, you may see similar organizations listed in different sectors.

• In some cases, organizations use two different taglines. This is not advisable, unless operating in a bilingual context.

• A star (#) at left indicates that the tagline is a winner in the 2008 Getting Attention Tagline Awards.

• An asterisk (*) at left indicates that the tagline was a finalist in the 2008 Getting Attention Tagline Awards.

Corrections may be submitted to [email protected].

TABLE OF CONTENTS Arts & Culture 36 Civic Benefit (civil rights, community, advocacy, social science) 38 Education 43 Environment & Animals 48 Grantmaking 51 Health & Sciences 52 Human Services (including children, youth and families) 57 International, Foreign Affairs & National Security 65 Jobs & Workforce Development 66 Religion & Spiritual Development 67 Other 68

www.gettingattention.org 35 c The 2008 Nonprofit Tagline List d ARTS & CULTURE

ORGANIZATIONNAME TAGLINE

Acadiana Arts Council Take pART!

Alvin Ailey Dance Foundation Cultural Ambassador to the World

American Jewish Historical Society Responsible for the future of the American Jewish past

ArabianMonkeyTales Change Everything

Arts Council for Wyoming County Experience Art

ArtServe Michigan Cultivating the Creativity of Michigan's Arts and Cultural Sector

ArtsZipper.com Fun on the Fly

Asia Society Preparing Asians and Americans for a Shared Future

Chattahoochee Community Players Welcome to the Show

Children's Museum of the Arts Where Children Create Children's Orchestra Society * Teaching Children the Language of Music Chocolate Chips Theatre Company For the kid in you... or with you.

Cinema Arts Centre Long Island's Film Window on the World

Dance All Productions, Inc Making Dreams Come True

Dance Place See, Feel, Breathe, Engage, Dance

Dance Theater Workshop Moving Dance Forward

Dancenow NYC Find Your New [Artistic Crush]

Dancin' Unlimited Jazz dance with class!

Dickinson Museum Center Real People. Real Stories.

El Dorado Arts Council Bringing the Arts Alive!

Explorit Science Center Think It! Try It! Explorit!

Fine Arts for Children & Teens (FACT) It's a FACT-- Art saves lives!

Friends of Ganondagan Preserving a past - Providing a future

Genesee-Orleans Regional Arts Council GO ART! Culture Creating Community Historic Entertainment * Join for the swords, stay for the friends. Images Cinema Dramatically Different Independent Films for Independent Minds

Jacob Burns Film Center Nonprofit. Film. Education. Community.

KC Fringe Festival Do you fringe?

La Troupe Makandal, Inc. New York's Center for Haitian Drum and Dance

Laurel Historical Society Preserving Laurel's Past for the Future

Literature for All of Us Opening worlds by opening books.

Masterworks Chorus of the Palm Beaches Inspiring harmony

Missouri Arts Council Creating Quality for Life

Missouri Valley Folklife Society 25 years of Trade

www.gettingattention.org 36 c The 2008 Nonprofit Tagline List d ARTS & CULTURE

ORGANIZATION NAME TAGLINE Museum of International Folk Art Building Cultural Understanding through Folk Art

New Visions Gallery your art connection

Northeast Performing Arts Group Saving the lives of Children through the ARTS, One Child at A Time NYC Theatre Spaces # Where Actors Find Their Space

Oak Park Festival Theatre Classics Under the Stars

Palatine Inverness Arts Council Cultivating the arts in our own backyard

Paradise Performing Arts Center Gathering Place of the Community

Penfold Theatre Company Imagine More. Together.

Quinte Ballet School of Canada Providing Excellence in Dance to the World

Regional Arts NSW Building positive futures for regional, rural and remote NSW communities through the arts and cultural development

Rewraps Recycling Casual Clothes to Benefit PS/21

Sculpture in the South Bringing public sculpture to SC's Lowcountry

Shakespeare Festival LA Building community, play by play

SPACES Advancing the artist's vision

Sphinx Organization Building diversity in classical music

Stage to Stage, Inc. Summer isn't summer without Summer Stages.

STEVE The Art Museum Social Tagging Projec Syracuse Opera * Hear it, See it, Feel it The Barn Players Quality Community Theater since 1955

The Club of Arts Come alive at 505!

The Feminist Press at CUNY Women Write the World

The Helen Hayes Awards Building Audiences, Honoring Excellence, Educating Youth

The Instrumental Women Project Much More Than Music. Music for the Cause.

The Irish American Arts Awards Recognize. Encourage. Celebrate.

The Magik Theatre Where Imagination is Education

The Mr. Holland's Opus Foundation Keeping Music Alive in Our Schools

The Museum At Warm Springs A Mosaic of Time & Tradition

The Phillips Collection America's first museum of modern art

The Prince Edward Island Council of the Arts Supporting the Arts since 1974

The Sherwin Miller Museum of Jewish Art Art, history, heritage, education! Vermont Symphony Orchestra * Let the music take you there Victoria Bach Festival Be moved by the music

Women's Media Center Making the female half of the world visible and powerful in the media. WUSF Public Broadcasting * Watch, Listen, Learn www.gettingattention.org 37 c The 2008 Nonprofit Tagline List d CIVICCIVIL BENEFIT (CIVIL RIGHTS, COMMUNITY, ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE

1 Small Step Making a big difference.

10,000 Friends of Pennsylvania United to Save our Cities, Towns and Countryside

Abyssinian Development Corporation Believe. Build. Empower.

ACCION International Helping Millions Help Themselves

Active Voice Putting a Human Face on Public Policy

Advancement Project Closing the Opportunity Gap

American Safety Council There are a million and one excuses for not wearing a safety belt. Some are real killers.

Anglicare Victoria Supporting familes. Building communities.

Atlanta Neighborhood Development Partnership, Inc Building the region's future neighborhood by neighborhood

Bay Area Council Foundation Changing lives in the Bay Area through research, education and innovation.

Bazelon Center for Mental Health Law Civil Rights and Human Dignity

Bicycling Empowerment Network Namibia Providing bicycles to improve access to healthcare, education and income generation opportunities.

Birmingham Bloomfield Community Coalition Educating and mobilizing the community against substance abuse

Bread for the World Have Faith. End Hunger

Breath of Hope, Inc. Every breath they take is our breath of hope

California Association of Nonprofits Protecting, Strengthening and Promoting Nonprofits

Campaign for Loudoun's Future Don't Supersize Loudoun!

Campaign for Wisconsin Libraries Support Wisconsin Libraries: Keep us all in a better state.

CARD - Collaborating Agencies Responding to Disasters Helping Nonprofits Prepare to Prosper!

Catholic Charities USA Providing Help. Creating Hope.

Center for Inquiry Promoting and defending science, reason, and freedom of inquiry in all areas of human endeavor.

Century Housing Innovate, Invest, Impact.

Chicago Cares You care about making a difference. We care about making it easy. Volunteer!

Christopher Homes, Inc. The Most Trusted Name in New Orleans Housing

Citizens Association MOST Working for More Democratic, Stable and Prosperous Macedonia

Citizen's Jury Project Dedicated to improving the jury process for everyone - judges, administrators, and, most of all, jurors.

City of Gulf Breeze We're a Plucky Bunch

Colorado Nonprofit Association Serving nonprofits. Strengthening communities.

Common Cause Holding Power Accountable

Common Ground Athens Cultivating Grassroots

www.gettingattention.org 38 c The 2008 Nonprofit Tagline List d CIVICCIVIL BENEFIT (CIVIL RIGHTS, COMMUNITY, ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE

Community Links Hawaii Making Nonprofits Better

Community Resource Exchange Strengthening New York's Communities for Over 25 Years

Compumentor Bringing People and Technology Together to Strengthen Our Organizations

Connecticut Legal Services, Inc. Overcoming Barriers to Justice. Improving Lives.

Coro Center for Civic Leadership Training Leaders to Strengthen Communities

Corporation for National & Community Service Getting Things Done

Corporation for Supportive Housing CSH helps communities create permanent housing with services to prevent and end homelessness.

Corporation for Supportive Housing Supportive Housing - It Works

CASA of Southwest Missouri # Stand Up for a Child

Dads & Daughters Making the world safe and fair for all daughters

Davis Community Network Internet for the Common Good

DuPage PADS Providing Housing Solutions for People in Crisis

Economic Justice Coalition Raise Wages Now

Edmonton Interfaith Centre for Education and Action Invites You to Promote Peace, Friendship and Harmony to Build a Better World.

Election Defense Alliance Prevent Unwanted Presidencies. Hand Count Paper Ballots.

Election Defense Alliance Voting Counts…when Your Vote is Counted

Ella Baker Center for Human Rights Justice+Opportunity+Peace

Elphos.org One Letter of Hope at a Time

ENLACE Equipping churches to transform communities

Evergreen Leaders Helping Nonprofits Thrive

Executive Service Corps of Houston Committed to nonprofit management excellence

Farmington Community Preservation Guild Working Together to Strengthen Community

Federation for American Immigration Reform Restoring Common Sense to America's Immigration System

Feed the Children It's who we are. It's what we do.

Foundation Center Knowledge to Build On

Free Geek Helping the needy get nerdy

Habit for Humanity Opening doors to a world of decent, affordable homes.

Habitat for Humanity Slamming the door on poverty housing. Habitat for Humanity South Sarasota County, Inc. * Giving a hand up, not a hand out, to homeownership Heavenly Water Making Life Waterful

Hope for the Inner City Changing Lives. Transforming Communities.

Human Rights Watch Defending Human Rights Worldwide www.gettingattention.org 39 c The 2008 Nonprofit Tagline List d CIVICCIVIL BENEFIT (CIVIL RIGHTS, COMMUNITY, ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE

Idealware Candid Information About Nonprofit Software

INCREASE Community Development Corp Bringing your vision into focus.

Independent Sector A Vital Voice for Us All

Inland Northwest Lesbian, Gay, Bisexual, Building LGBT Community...Together and Transgender Center

Insight Center for Community Economic Development Helping People and Communities Become, and Remain, Economically Secure

Institute for Social & Environmental Justice Education Building Capacity for Social Change

Institute for Sustainable Communities What's Possible

Internews Network Information Access for Everyone

Jackson Hole Community Housing Trust The people you count on are counting on you.

Jewish Federation of South Palm Beach County To Life

Kids in Common A Catalyst to Improve Children's Lives

Lawyers Alliance for New York Connecting Lawyers, Nonprofits and Communities

League of Women Voters of San Francisco People Making Democracy Work

Legal Aid Society of San Mateo County Changing Lives Through Justice

LGBT Noise Gay Civil Marriage Now

Liberty Human Rights Organization Protecting Civil Liberties, Promoting Human Rights

Main Street Oberlin Oberlin: Experience the Unexpected

Metropolitan Birmingham Services for the Homeless Equipping and empowering communities to end homelessness

Metropolitan Transit Authority Going Places

Michigan Mountain Biking Association Maintaining and advocating over 1500 miles of multiuse sustainable trails.

Michigan Nonprofit Association Serve, Strengthen, Transform

Minnesota American Indian Chamber of Commerce Promoting and Supporting American Indian Business

Minnesota Citizens Concerned for Life Protecting Human Life

Minnesota Senior Federation Justice and Advocacy for Seniors

MS Center for Nonprofits When nonprofits succeed, communities profit.

Murray Culshaw Consulting Guiding good causes.

National Crime Prevention Council Take a Bite Out of Crime

National Farm Worker MInistry Together with farm workers, harvesting justice.

National Highway Traffic Safety Administration You could learn a lot from a dummy. Buckle Up.

National Highway Traffic Safety Administration, Click it or Ticket. United States seat belt law

National Priorities Project Bringing the Federal Budget Home

www.gettingattention.org 40 c The 2008 Nonprofit Tagline List d CIVICCIVIL BENEFIT (CIVIL RIGHTS, COMMUNITY, ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE

National Urban League Empowering Communities. Changing Lives.

National Women's Law Center Expanding the Possibilities

NCGives Connecting Givers for Good

Neighborhood Resource Center of Colorado Working Together for Stronger, Safer Communities

NeighborhoodsNow Strengthening neighborhoods to contribute to the vitality of our city and region.

Neighbors in the Strip Pittsburgh's Historic Market District

Nevus Outreach, Inc. Built on Community

NEW (Nonprofit Enterprise at Work) Helping Nonprofits Succeed

New York Cares The Way to Volunteer

Newcomer Information Centre First steps to success

Newport City Renaissance Corporation Invest in Newport. It pays.

Nonprofit Center of Northeast Florida Uplifting Nonprofits. Enhancing Lives

Nonprofit Coordinating Committee of New York Strengthening New York's Nonprofits

Nonprofit Coordinating Committee of New York The voice and source for New York nonprofits

Northwest Women's Law Center Advancing Legal Rights For Women

NPower Greater DC Region Putting technology "know-how" in the hands of nonprofits.

Nueva Esperanza Building Community

Oakland Community Pools Project Activating Dreams

Origins-USA Motherhood is Forever

Origins-USA The Voice for Mothers Who Lost Children to Adoption

OutFront Minnesota Leading Minnesota Toward GLBT Equality

Pension Rights Center The country's only consumer organization dedicated solely to protecting and promoting the retirement security of American workers, retirees, and their families.

Philanthropy Journal News and Resources

Pittsburgh Technology Council We help regional technology companies succeed.

Pro Bono Net Lawyers serving the public good.

Rainmakers LLC Bringing Resources to Community Initiatives RetireSafe * Protecting Your Retirement. Securing Your Benefits. Riverina ACC To help make the Riverina a stronger region ...naturally.

Rockwood Leadership Institute Building A Network of Powerful and Collaborative Leaders

RSVP of Montgomery County Volunteer -- Share a Lifetime of Experience!

Sacramento Mutual Housing Association Transforming lives. Building communities.

www.gettingattention.org 41 c The 2008 Nonprofit Tagline List d CIVICCIVIL BENEFIT BENEFIT (CIVIL (CIVIL RIGHTS,RIGHTS, COMMUNITY, ADVOCACY,ADVOCACY, SOCIAL SOCIAL SCIENCE SCIENCE))

ORGANIZATION NAME TAGLINE Schwenckfeld Manor No less than the best, no more than you can afford

SCOPE Our community focused on our future.

Sedgefield Borough Council A Healthy, Prosperous and Attractive Borough with Strong Communities

Self Reliance Foundation Informing and Empowering Underserved Communities

Steve Cranston Associates Asset Building

Support Center for Nonprofit Management Consulting, Transition Management, Training for Nonprofits & Philanthropic Organizations

TechSoup The Technology Place for Nonprofits

TELIKOS Screen Communications The art of communications, the power to shape change.

Texans Standing Tall Changing attitudes, access, and regulations to keep our children healthy and safe.

The Advocates Connecting Youth with their Potential

The Center Project Creating a community space for lesbian, gay, bisexual, trans, questioning and ally residents of mid-Missouri

The HARP Foundation Building the Historic Arkansas Riverwalk of Pueblo

The Mobility Agenda New Ideas for Better Jobs

The Mountain Fund Small Projects - Big Results!

The Nonprofit Center at La Salle University In the Business of Nonprofits

The Nonprofit Resource Center The resource nonprofits trust for guidance in growing strong, successful organizations.

The Storytellers Network Building a Community of Nonprofit Communicators

Travis County RSVP Your Invitation To Serve

US Department of Transportation Friends Don’t Let Friends Drive Drunk

Vermont Public Interest Research Group (VPIRG) Vermont's Voice

Volunteer Center of North Texas Helping People Help Others

Volunteer Center Orange County Create Change.

Volunteer Lawyers Service Lawyers Giving Back to the Community

Volunteering Gold Coast Capturing a Lifetime of Skills VolunteerMatch * Where volunteering begins. West Virginia Commission for National Log on. Log in. Be Counted. and Community Service

Western Australian Community Foundation Communities Creating Futures

William W. Barnes Children's Advocacy Center Our help is their hope.

Womens Sport Foundation Equal Play Wounded Warrior Project * The greatest casualty is being forgotten www.gettingattention.org 42 c The 2008 Nonprofit Tagline List d CIVIL BENEFIT (CIVIL RIGHTS,EDUCATION COMMUNITY, ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE

Alabama Cooperative Extension System Your Experts for Life

Albion College Liberal Arts at Work

Alfred University Individuals. Inspired.

Amarillo Tri-State Exposition Showcasing our Cultural Heritage

American Association of University Women Because Equity is Still an Issue American University * Ideas into Action, Action into Service Art Aids Art Education & Economic Development through the Arts

Associated Hebrew Schools A Great School

Audubon Expedition Institute at Lesley University Higher education's most extraordinary journey

Austin Community College Start Here. Get There.

Ball State University Education Redefined

Bay Area Coalition for Equitable Schools Transforming Urban Schools

BELL Building Educated Leaders for Life

Berwick Academy Where Excellence Has Many Faces

Bishop Timon - St. Jude High School Strong in Mind. Strong in Character. Strong in Faith!

Break Away The Alternative Break Connection BU School of Social Work * Educating for Change Business-Higher Education Forum Creating Solutions. Inspiring Action.

Career Development and Co-operative Education, Tap into the talent Carleton University

Center for Leadership in Education Helping schools help kids.

Center for Social and Emotional Education (CSEE) Creating a Climate for Learning

CET Academic Programs Innovators in Study Abroad

Charlevoix-Emmet Intermediate School District Indispensable to our local schools

Chehalem Cultural Center Connecting Community and Culture

Chestnut Hill Academy Great Men in the Making

Chi Chi Rodriguez Youth Foundation, Inc. Preparing students for the game of life.

Christian Heritage Academy Equipping children to be lifetime followers of Jesus Christ

City University of New York Change Your Life for Good

College Bound, Inc. Making College a Reality

College of Engineering, UCSB The convergence of research and innovation.

Columbia University School of General Studies Continue your story...

Community School of Music and Arts (CSMA) Arts for All!

Concord University An Education You Can Put to Work

www.gettingattention.org 43 c The 2008 Nonprofit Tagline List d CIVIL BENEFIT (CIVIL RIGHTS,EDUCATION COMMUNITY, ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE

Cornerstone University SOAR

Decision Education Foundation Better Decisions - Better Lives

Delta Phi Mu Sorority, Inc. Different Worlds, One Sisterhood

Detroit Country Day School Because the right school will change a child's future.

Discovery Museum at the Powerhouse The Power of Fun OR Add Your Energy.

Distance Education at The University of Iowa Online. On Course. On Target.

Dominican University Inspired Minds, Amazing Possibilities

East Stroudsburg University of Pennsylvania # Stay Close.....Go Far.

EASTCONN Where Learning Comes to Life

Education and Livelihood Skills Alliance One Heart, One Dream, One Team.

Education Development Center, Inc. Improving education and health worldwide

Education Sector Independent Analysis, Innovative Ideas

Fielding Graduate University Quality - Flexibility - Community

Fordham University The Jesuit University of New York

Franklin P. Perdue School of Business Preparing Tomorrow's Leaders Today

George Mason University School of Management Your Success Is Our Business

Graceland University Discover Your Passion

Grassroots Alliance for Community Education. G.R.A.C.E. delivers tools for sustasinable development to (G.R.A.C.E.) the heart of grassroots communities.

Green Tree School Where Success Begins

Guilford College Become More

Hawk Circle Wilderness Education Real Skills, Real Change.

Head Start of Greater Dallas Teaching children. Building families.

Heads Up Changing Lives, Two at a Time

Hispanic College Fund Developing Professionals....One Degree at a Time

Hofstra University Find Your Edge

HOPE Foundation Where there is HOPE, failure is not an option

Horton's Kids, Inc. Like a Second Family

Houston Baptist University Write Your Own Story

Humber Institute of Technology and Advanced Learning Defining Polytechnic Education

Independent Business Foundation Linking people and business through education and advocacy.

Indiana State University More. From Day One. Indiana University School of Public * Smart Policy. Sound Science. Stronger Communities. and Environmental Affairs

www.gettingattention.org 44 c The 2008 Nonprofit Tagline List d CIVIL BENEFIT (CIVIL RIGHTS,EDUCATION COMMUNITY, ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE

Indiana University-Purdue University Fort Wayne One University. Two Great Names.

Indiana University-Purdue University Indianapolis Where Impact is Made

Intense Mentoring Anything I believe I am

Jeannette Rankin Foundation Women Succeeding through Education

Junior Achievement Let their success be your inspiration.

Kappa Delta Pi International Honor Society in Education

Kulture Kids Adventures in Multiculturalism

Langara College Learn More

Lesley University Let's Wake Up The World!

Lifelong Learning at the University of Utah Define Your Life

Little Kids Rock Music Matters

Louis Braille School A private, state-approved day school for children who are blind or partially sighted

Macquarie University Australia's Innovative University

Marietta City Schools Levy Committee Preserve The Progress

McCombs School of Business, Univ. of Texas at Austin Where Leadership is Earned

Medaille College Experience It

Melrose SchoolSmarts Arts Education and Advocacy for our schools and our community

Metropolitan Community College No one like you, No College like us.

MGH Institute of Health Professions Advancing people. Advancing care.

Miami University The Engaged University

Midwestern Higher Education Compact Advancing Education Through Cooperation

Minnesota Licensed Family Child Care Association Providers Working for Providers

National American University High quality education in a caring and supportive environment.

National Technical Institute for the Deaf A Unique College. A Superior Education.

NativityMiguel Network of Schools 4400 students, 64 schools, 27 states...1 mission

Nazareth College Making a Difference

New Jersey School Boards Association Our Mission is the Advancement of Public Education in New Jersey

NewSchools Venture Fund Empowering entrepreneurs to transform public education.

NITA Teaching the Art of Advocacy

North Central College Be Central

North Platte Public Schools Foundation, Inc. Helping students reach their fullest potential.

Northern Illinois University My Story, Shared.

www.gettingattention.org 45 c The 2008 Nonprofit Tagline List d CIVIL BENEFIT (CIVIL RIGHTS,EDUCATION COMMUNITY, ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE

Northwestern Oklahoma State University Learn Today, Lead Tomorrow

Oklahoma State University-Tulsa The State's University

Old Library Studio Inspiring creative youth with music technology.

Padua Academy Four years...for spirituality, for scholarship, for service, for sisterhood, forever. For all these reasons… Padua Academy.

Partnership for Excellence in Jewish Education Excellence, Reflection, Collaboration

Primary Source Educating for Global Understanding

Prospect Sierra School Developing Heart, Mind and Community

Queen of Peace High School A Catholic Sinsinawa high school where women think critically, live courageously, and lead creatively.

Ramona Convent Secondary School Giving young women the skills for success.

Ravenswood Education Foundation Creating Paths to Success

Reading Is Fundamental Discover the Joy!

Remediation and Training Institute Fostering Opportunity through Education

Robert Morris College I Am RMC

Robert Morris University Foundations for Success

Saul & Dayee G. Haas Foundation To help promising young people at critical times in their lives. To do that which otherwise would not be timely done.

SCAN Learning Center NJ's Premier Provider of Continuing Education for Older Adults

Senior Adults for Greater Education Opening hearts and minds

Sherman College of Straight Chiropractic Focus. Passion. Success.

Sierra Nevada Journeys Empowering Youth Through Positive Risk-Taking and Experiential Leadership, Science and Outdoor Education

Slippery Rock University Rock Solid Education

South Georgia Technical College Success Begins Here

Squam Lakes Natural Science Center Nearer to Nature

St. Bonaventure University Becoming Extraordinary

Starfish Initiative Cultivating Leaders -- One Scholar at a Time

State University of South Daktoa - Brookings You can go anywhere from here

Summit Charter Middle School Reach for the Summit

Summit Education Initiative Forging strategic alliances to increase the educational aspirations and achievement of all Summit County children.

Switzer Learning Center Nurturing children who learn differently.

Tate High School Band The Showband of the South

Tennessee Technological University More than Tech. Tennessee Tech University.

www.gettingattention.org 46 c The 2008 Nonprofit Tagline List d CIVIL BENEFIT (CIVIL RIGHTS,EDUCATION COMMUNITY, ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE

Texas Tech University From here, it's possible.

Texas Woman's University Connecting Excellence to the Real World

Thayer School of Engineering at Dartmouth The box does not exist.

The American University in Cairo Better thinkers: Better futures

The Center for Leadership in Education At the center of our community's future: Our children

The New School Montessori Feed the mind. Open the heart.

The New Teacher Project Teachers Matter

The Ohio State University Faculty Club Where the Campus Community Comes Together

The Orchard School Experience Excellence

The Reading Center/Dyslexia Institute Building Confidence, Inspiring Hope, Enhancing Success

The Reading Team Big results for little kids

The University of Southern Mississippi Freeing the Power of the Individual

The Washington Center for Internships Build Your Future on Experience and Academic Seminars

The Williamson Free School of Mechanical Trades Building better men that build better communities

Trinity International University Dream Big

United Federation of Teachers A Union of Professionals

University of Alaska Fairbanks America's Arctic University

University of Arkansas Community College at Batesville Grab your tommorrow, today!

University of Baltimore Knowledge That Works University of Dallas * The Catholic University for Independent Thinkers University of Detroit Mercy We want great things for you.

University of Houston Learning. Leading.

University of Massachusetts Boston Boston's Great Public University

University of Minnesota Driven to Discover

University of Minnesota Office of Admissions Be part of something great!

University of Nebraska-Lincoln Pioneering New Frontiers

University of Pittsburgh at Bradford Beyond

University of Saint Mary Prepare for a career. Prepare for life.

University of the District of Columbia A New Day, a New Opportunity

University of Wisconsin What College Should Be

University of Wisconsin - Platteville Distance Education Your time. Your place. Your university.

University of Wisconsin-Eau Claire Experience the Eau Claire Advantage

Virginia Tech Invent the Future

www.gettingattention.org 47 c The 2008 Nonprofit Tagline List d CIVIL BENEFIT (CIVIL RIGHTS,EDUCATION COMMUNITY, ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE Viterbo University Learn for Life

Walk a Mile Making Politics Personal

Walsh College of Business and Accountancy The Power to Succeed

Wayne State University World Class Education in the Real World

West Virginia University Extended Learning Your Source for Online and Off-Campus Education

Widener University Reach Higher. Go Farther. Choose Widener.

Worcester Polytechnic Institute Integrating Business and Technology Department of Management

World Affairs Council of Philadelphia In a democracy, agreement is not essential; participation is.

Youth for Global Education Changing lives through education

Youth For Understanding USA Change Your Life, Change Your World. The Learning Adventure of a Lifetime. (program)

Youth For Understanding USA Share Your Home, Change Your World. Host a YFU Exchange Student.(program)

Youth For Understanding USA Share Your Time, Change Your World. Volunteer with YFU. (program) Youth Science Institute * Partnering with Nature to Teach Kids Science!

c The 2008 Nonprofit Tagline List d ENVIRONMENT & ANIMALS

ORGANIZATION NAME TAGLINE

1000 Friends of Wisconsin Perfecting the Places We Live to Protect the Places We Don't

American Water Resources Association Community,Conversation,Connections

Animal Outreach of Shelby County Helping people help pets.

Animal Place Saving lives and promoting compassion for all species since 1989.

Animal Rescue League of New Hampshire We're more than a shelter

Animal Shelter Foundation, Inc. Making a positive difference in the lives of homeless animals

Appalachian Mountain Club Promoting the Protection, Enjoyment, and Wise Use of the Northeast Outdoors

Association of Partners for Public Lands Engaging the public in caring for our nation's natural and cultural resources

Baykeeper Defending our Waters–from the High Sierra to the Golden Gate

Bergen SWAN A Non-profit Educational Organization Dedicated to Preserving the Upper Hackensack River Watershed

Boreal Songbird Initiative Conserving the Boreal Forest for our birds.

Botanic Gardens Conservation International Plants for the Planet

www.gettingattention.org 48 c The 2008 Nonprofit Tagline List d CIVIL BENEFIT (CIVIL RIGHTS,ENVIRONMENT COMMUNITY, & ANIMALS ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE

Caribbean Conservation Corporation Helping Sea Turtles Survive Since 1959

Cat's Cradle Saving lives since 1998

Chimpanzee Sanctuary Northwest Providing Sanctuary for their Dignity. Building Awareness for their Survival.

CPAWS Canada's voice for wilderness

Dairy Australia Delivering for the Dairy Industry

David Suzuki Foundation Solutions Are In Our Nature

Dunwoody Nature Center Play and Learn in our Backyard

E4 Energy Education Energy for the Elderly, Education for Everyone

Earth Share One Environment. One Simple Way to Care For It.

Earthjustice Because the earth needs a good lawyer

Environmental Change & Security Program Seeking a sustainable future for a lasting peace. Environmental Defense Fund * Finding the Ways that Work Environmental Working Group The Power of Information

Friends For the Dearborn Animal Shelter Animals are the heart of our mission

Friends of Boerner Botanical Gardens Educating the next generation of environmental stewards

Friends of the Inyo Working to Preserve the Public Lands and Wildlife of the Eastern Sierra

Friends of the River California's Statewide River Conservation Organization

Genesee-Orleans Regional Arts Council Culture Creating Community

Golden Gate National Parks Conservancy Parks For All Forever

GoodDogz.org, Inc. Choose wisely. Choose for life.

Great Lakes United An international coalition to protect and restore the Great Lakes and St. Lawrence River ecosystem.

Heavenly Creatures A Safe Haven For Animals

Help-A-Pet Help a pet and help the people who love them.

Homeward Bound Cat Adoptions Finding 'fur-ever' homes for the cats and kittens of Las Vegas

Hudson River Sloop Clearwater America's Environmental Flagship

Hudson River Sloop Clearwater Educate, Advocate, Celebrate

Humane Society of Monroe County The Little Shelter with the Big Heart

In Defense of Animals Africa Bringing dignity and hope to Cameroon's great apes

In Defense of Animals Africa Education. Protection. Conservation.

Ipswich River Watershed Association Connecting Communities from Source to Sea

LandChoices # Helping Preserve the Places You Cherish

www.gettingattention.org 49 c The 2008 Nonprofit Tagline List d CIVIL BENEFIT (CIVIL RIGHTS,ENVIRONMENT COMMUNITY, & ANIMALS ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE

Lighthawk Change is in the air

Massachusetts Audubon Society Protecting the Nature of Massachusetts

Mikes Dog House Changing The Face Of Rescue Forever

Montana Conservation Voters The Political Voice of Montana's Conservation and Environmental Community

Montana Environmental Information Center Protecting Montana's natural environment since 1973

Montana Trout More Wild Trout, Better Trout Habitat

Montgomery County Humane Society Compassion is our cause

Mountain Park Environmental Center Connecting folks to nature.

National Environmental Education Foundation Knowledge to Live By New York-New Jersey Trail Conference * Connecting people with nature since 1920 NextStep Recycling Transforming E-Waste for the Next Generation Piedmont Land Conservancy * Protecting the Nature of the Piedmont Potomac Riverkeeper * We Stop Polluters Pure Catskills Good Food. Clean Water

Rails-to-Trails Conservancy Inspiring Movement

RE3.org However you do it - Recycle!

Resources for the Future Independent. Balanced. Objective.

Sacramento Zoo It's Amazing What You Can Learn at the Sacramento Zoo

Sacramento Zoo Wildly Inspiring!

Seattle Audubon Society's Nature Shop Where the Profits are For the Birds

Sequoia Parks Foundation Connecting Parks with People

Sierra Club Explore, Enjoy and Protect the Planet

Skagitonians to Preserve Farmland Protecting farmers, farming and farmland.

Smokey, US Forest Service Only you can prevent forest fires.

South Yuba River Citizens League People Saving the Yuba

Sunny Beaches A nonprofit corporation dedicated to beach cleanup and beautification

The Bruce Trail Conservancy Close to nature. Close to home.

The Humane Society of the United States Celebrating Animals/Confronting Cruelty

The International Fund for Animal Welfare A better world for animals and people

The Land Conservancy of San Luis Obispo County Saving Special Places

The Nature Conservancy Protecting nature. Preserving life.

The Royal Society for the Protection of Birds A million voices for nature.

www.gettingattention.org 50 c The 2008 Nonprofit Tagline List d CIVIL BENEFIT (CIVIL RIGHTS,ENVIRONMENT&ANIMALS COMMUNITY, ADVOCACY, SOCIAL SCIENCE)

ORGANIZATIONNAME TAGLINE

The Royal Society for the Protection of Birds For birds, for people, forever.

The Wilderness Center Nature education, wildlife conservation, natural history research, and community service.

Traction Turning Energy into Progressive Movement

Tree Care Industry Association The Voice of TreeCare

Tropenbos International Improving tropical forest management for people, conservation and sustainable development.

Urban Creeks Council To Preserve, Protect, and Restore Urban Creeks

Watershed Agricultural Council Working farm and forest lands protecting water quality.

Whidbey Camano Land Trust Protecting our islands' natural habitats and rural lands.

White Oak Conservation Center A globally integrated conservation center

Wildlife Alliance Direct Protection to Wildlife in Danger

Woodsy Owl, US Forest Service Give a Hoot, Don't Pollute

York County Conservation District Assisting and educating the public to make the best choices for conserving and preserving our natural resources

c The 2008 Nonprofit Tagline List d CIVIL BENEFIT (CIVIL RIGHTS,GRANTMAKING COMMUNITY, ADVOCACY, SOCIAL SCIENCE) ORGANIZATIONNAME TAGLINE Armstrong County Community Foundation We make it easy to care about our community. Association of Baltimore Area Grantmakers * Informing Grantmakers, Improving Our Community Bill & Melinda Gates Foundation Bringing innovations in health and learning to the global community

California Bar Foundation Building a Better Justice System for All Californians

Charles Stewart Mott Foundation Supporting efforts that promote a just, equitable and sustainable society.

Community Foundation of Abilene Serving Central West Texas

Community Foundation of Greater Birmingham Connecting people to make life better

Community Foundation of Southeastern Connecticut Nurturing our community for 25 years.

Donors Forum of Illinois Strengthening Illinois Philanthropy and the Nonprofit Community

DonorsResource.org Find. Give. Connect.

East Bay Community Foundation Where Leadership and the Power of Effective Giving Come Together

Engineering Information Foundation Improving worldwide engineering education and practice through information technology and the recruitment of women

Engineering Information Foundation Improving worldwide engineering education and practice through information technology and the recruitment of women.

www.gettingattention.org 51 c The 2008 Nonprofit Tagline List d CIVIL BENEFIT (CIVIL RIGHTS,GRANTMAKING COMMUNITY, ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE

Foundation of UMDNJ Imagine The Difference You Can Make

Lenawee Community Foundation For good. Forever.

Lincoln Community Foundation Connecting people who care with causes that matter.

New York Regional Association of Grantmakers The Power and Promise of Philanthropy

Northwest Minnesota Foundation Developing Community Assets

Orange County Community Foundation Excellence in Philanthropy Pan American Health and Education Foundation * Seeing through problems to possibilities Robert Wood Johnson Foundation Helping Americans Lead Healthier Lives and Get the Care They Need Rockefeller Philanthropy Advisors * Helping donors create thoughtful, effective philanthropy throughout the world

Southeastern Council on Foundations Where Grantmakers Connect

The Arnold P. Gold Foundation Keeping the CARE in Healthcare

The Greater Cincinnati Foundation # Make the most of your giving.

The HBE Foundation Do all the good you can

The Luzerne Foundation Here for good.

The Merchants Fund Sustaining businesses in Philadelphia since 1854.

The Stratton Foundation Building a Better Community

The Summit Foundation The Soul of the Summit

The Wallace Foundation Supporting ideas. Sharing solutions. Expanding opportunities.

Tides What's Possible

Washington Area Women's Foundation The Power of Giving Together

c The 2008 Nonprofit Tagline List d CIVIL BENEFIT (CIVIL RIGHTS,HEALTH COMMUNITY, & SCIENCES ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE

Active Living by Design * Increasing physical activity through community design AIDS Project Los Angeles Leadership in prevention, advocacy and service.

Aiken Teen Pregnancy Prevention Reducing the incidence of Teen Pregnancy in Aiken County OR It's Worth the Wait

ALS of Michigan - Lou Gehrig's Disease Hope - Help - Here for You

Alzheimer Society of Thunder Bay Help for today, hope for tomorrow.

Alzheimer's Association The compassion to care, the leadership to conquer.

American Brain Tumor Association Sharing Knowledge. Sharing Hope.

American Heart Association Learn and Live

www.gettingattention.org 52 c The 2008 Nonprofit Tagline List d CIVIL BENEFIT (CIVIL RIGHTS,HEALTH COMMUNITY, & SCIENCES ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE

American Lung Association # Improving Life, One Breath at a Time

American Psychological Association (APA) Bringing the Science and Practice of Psychology to Daily Living

American Red Cross Be The One

American Water Works Association The authoritative resource on safe water

Amyloidosis Foundation Education - Awareness - Research - Support

Arkansas Respiratory Health Association Breather Easier. Every Day.

Arthritis Foundation Take Control. We Can Help.

Arthritis Victoria For Musculoskeletal Health

ASMBS Foundation - Walk from Obesity Walk for your health. Walk for the children. Walk for the future.

Batten Disease Support and Research Association A Light in a World of Darkness

Behavioral Health Services North A United Way Agency serving our community since 1874

Better Health Channel Healthier living, online.

Boston Medical Center Exceptional Care. Without Exception

Brain Tumor Society There is Hope. There will be a Cure.

Brandywine Health Foundation Connecting you with opportunities to improve health in the Greater Coatesville Area

Brenda Hanchar Foundation Medical Supplies for Those Who Are in Need

Burnaby Hospital Foundation Health Care With a Human Touch

Canadian Hard of Hearing Association- Better Hearing for Everyone, Everywhere! Newfoundland and Labrador (CHHA-NL) Cancer Research Institute * Advancing Immunology. Conquering Cancer. Cancer Services of Greater Baton Rouge Improving Life. Empowering Lives.

CarePartners Quality. Expertise. Results. cChaos Managing producer direct food and art/craft delivery systems to maximize health.

Center for African-American Health Empowering the Community to Live Well!

Center for Autism Making The Connection

Center for Health and Health Care in School Helping you keep kids healthy and succeeding in school.

Center for Independent Living in Central Florida Advocacy for People with Disabilities

Central DuPage Health Foundation Strengthening Healthcare Through Philanthropy

Cerebral Palsy of New Jersey Many Services. All Disabilities. One Agency.

Chapin Hall Center for Children Building knowledge to serve children. at the University of Chicago

Columbia St. Mary's A Passion for Patient Care

Columbia St. Mary's Foundation Beyond Medicine

www.gettingattention.org 53 c The 2008 Nonprofit Tagline List d CIVIL BENEFIT (CIVIL RIGHTS,HEALTH COMMUNITY, & SCIENCES ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE

Community Home Health & Hospice Comfort, Care, Love

Community Partners Helping people in Massachusetts get health care coverage.

CSMLS Excellence in medical laboratory science

DayOneNetwork, Inc. From day one, we are there for people with developmental disabilities.

Delaware Speech and Hearing Center Improving Communication for a Better Community

Diabetes NZ Auckland Improving the lives of people with diabetes.

Donate Life Illinois I am. Are you?

Douglas Mental Health University Institute Foundation Care. Discovery. Teaching.

Easter Seals Greater Washington-Baltimore Region Providing Help, Hope and Answers

Emmanuel Cancer Foundation Helping New Jersey's Kids & Their Families Battle Cancer

Family Health Council of Central Pennsylvania, Inc Building and Supporting Community-Based Health Networks

Fred Hutchinson Cancer Research Center A Life of Science Gilda's Club Nashville * Cancer support for the whole family - the whole time. Great Lakes Adaptive Sports Association Let No One Sit on the Sidelines

Greater Lawrence Family Health Center Your Home for Health in the Merrimack Valley

Grounds for Health We bring women's healthcare to coffee growing communities.

Growing Gardens Planting the seeds for good food, healthy people and strong communities

Healing the Children Midlantic, Inc. One child at a time.

Health Partners Providing medical care to the uninsured of Charles County.

HealthQuest Helping Residents with Prescription Medicines

Helen Keller International Achievable Solutions for Sight & Survival

Hendrick Marrow Program of The Marrow Foundation Life is a Team Sport

Henrietta Weill Memorial Child Guidance Clinic Reaching Out since 1946

Henry M. Jackson Foundation for the Supporting our Armed Forces. Improving Health Worldwide. Advancement of Military Medicine

Hesperian Publishing for Community Health and Empowerment

Hope Through Health Improving Health. Providing Hope.

Hospice of the Bluegrass No End to Caring

Inland Hospital Where YOU Come First

Institute for OneWorld Health A Nonprofit Pharmaceutical Company.

International Mosaic Down Syndrome Association Uniting Unique People in a Unique World

IntraHealth International We believe in a world where all people have an equal opportunity for health and well-being.

www.gettingattention.org 54 c The 2008 Nonprofit Tagline List d CIVIL BENEFIT (CIVIL RIGHTS,HEALTH COMMUNITY, & SCIENCES ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE

Iowa Sports Foundation Building the Foundation for Grass Roots Sports and Health Initiatives

John A. Hartford Foundation Committed to improving health care for older adults

Journeys Toward Recovery From Depression

LifeSharers Organs for Organ Donors

Local Initiative Funding Partners Supporting innovation in health and health care through funding partnerships.

Lupus Foundation of New England Building Hope for a Cure

Maine Health Access Foundation Strategic Solutions for Maine's Health Care Needs

Mascoma Valley Health Initiative Working to Maintain and Improve the Health and Wellbeing of Residents in the Mascoma Valley

Mercy Ships Australia Bringing Hope and Healing

Midwest Palliative & Hospice CareCenter It's about living every step of the way.

Muscular Dystrophy Campaign Leading the fight against muscle disaease in the UK.

National Alliance On Mental Illness Southwest Missouri The Area's Voice On Mental Illness

National Center for Bicycling & Walking Building stronger communities National Eating Disorders Organization * Starve Fear. Feed Hope. National Health Foundation Improving Access to Healthcare

National Stroke Foundation Stop stroke. Save lives. End suffering.

Naval Health Clinic Quantico Healthcare at the Crossroads of the Marine Corps

Network for the Improvement of Addiction Treatment Reduce Waiting Reduce No Shows. Increase Admissions and Continuation.

New England Sinai Hospital The Medical Center for Pulmonary Care

NorthCare Hospice There is a Difference!

Operation Smile Train Changing Lives, One Smile at a Time

Options Clinic Caring, confidential reproductive health services

Oregon School-Based Health Care Network Health Care Where the Kids Are

Orthotic & Prosthetic Assistance Fund, Inc. (OPAF) Giving Wings to Dreams!

OSU Medical Center The Power To Change Lives

PA Breast Cancer Coalition Finding a cure now...so our daughters won't have to

PACIFIC CLINICS Advancing Behavioral Healthcare

ParaQuad Victoria Supporting Independence Parkinson Society Canada * Ease the burden, Find a cure Parkinson Society Canada * Un appui aujourd’hui, une réponse demain. ParticipACTION Move more.

www.gettingattention.org 55 c The 2008 Nonprofit Tagline List d CIVIL BENEFIT (CIVIL RIGHTS,HEALTH COMMUNITY, & SCIENCES ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE

Partnership for a Drug-Free America Need Help? Get Help!

PATH A Catalyst for Global Health

PEER Services Working to Build a Drug Free Community

Pennyroyal Hospice Your Friends For Life

Pioneer Memorial Hospital & Health Services The right care, right next door.

Planned Parenthood We're More Than You Think!

Planned Parenthood League of Massachusetts Sexual Health Matters

Population Council Research that makes a difference

Propapa Missions America Relieving the Suffering of the Poor of Central America

Pulmonary Hypertension Association Building a community of hope through mutual support, medical and public education, and research.

Reach Out Making a Difference

RISE: Resource Centre for Independent Living Help us to promote people with disabilities on their path to independence.

RNID Changing the world for deaf and hard of hearing people.

Samuel Waxman Cancer Research Foundation Collaborating for a Cure

Shanti Embracing Wellness Since 1974

SickKids Foundation Believe. Donations make the difference.

Siloam Ministries Spirituality for Wellness

Smoke Free Indy Expect it, Enjoy it.

Southwest Mental Health Center A nonprofit specialty hospital for children and adolescents

St. Joseph Healthcare In the Spirit of Healing

St. Jude Children's Research Hospital Finding Cures. Saving Children

Starship Foundation Caring for all that matters

Stephen Downes Free Learning

Susan G. Komen for the Cure We're on a mission.

Sutter Medical Center Foundation With you. For life.

Tabitha Health Care Services Tabitha Cares Because Christ Cares

The American Society of Cataract and Refractive Surgery Success by Association

The Jean Hailes Foundation for Women's Health Creating Healthier Futures for Women

The Leapfrog Group Informing Choices. Rewarding Excellence. Getting Health Care Right.

The Leukemia & Lymphoma Society Fighting Blood Cancers

The New York Academy of Sciences Building Communities, Supporting Science since 1817

www.gettingattention.org 56 c The 2008 Nonprofit Tagline List d CIVIL BENEFIT (CIVIL RIGHTS,HEALTH COMMUNITY, & SCIENCES ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE

The New York Foundling Abandon no one.

The Valerie Fund Supporting Comprehensive Health Care Services for Children With Cancer and Blood Disorders

United Cerebral Palsy of Michigan Life without Limits for People with Disabilities

Villa Maria Disability Services, Aged Care and Education

Visiting Nurse & Hospice Home Make the Most of Every Moment

Visiting Nurse Home Care We HELP You Stay at Home

VON Canada Touching Lives Since 1897

Welborn Baptist Foundation Improving Health, Lives, and Community

Whitney M. Young, Jr. Health Services Innovative Community Health Care

YMCA Victoria We build strong PEOPLE, strong FAMILIES, strong COMMUNITIES.

c The 2008 Nonprofit Tagline List d CIVILHUMAN BENEFIT SERVICES (CIVIL (INCLUDINGRIGHTS, COMMUNITY, CHILDREN, ADVOCACY, YOUTH AND SOCIAL FAMILIES) SCIENCE)

ORGANIZATION NAME TAGLINE

A Safe Place Domestic Abuse Support Services

Abilities First Potential Made Possible

Ability Beyond Disability A Resource for Changing Lives

Action in Community Through Service (ACTS) People Helping People

Adoption Resources of Wisconsin Creating families, changing lives.

Agape for Youth, Inc. Building Better Opportunities Together

Albertina Kerr Centers Creating Possibilities. Together.

American Red Cross Be Red Cross Ready

American Red Cross Together we can save a life

Amherst Survival Center Food. Clothing. Community.

Applied Principles for Service Incorporated It's All About Helping People Help Themselves

ARISE Detroit! Be part of the change

Athens-Limestone County Family Resource Center One Family, One Community, One Place for Resources

Big Brothers Big Sisters Little Moments, Big Magic

Bill Wilson Center Building Connections

Blair Senior Services, Inc. Maintaining the Health and Wellbeing of Older Blair County Residents

Bottomless Closet Connecting Women and Work

Boundless Playgrounds For every child, a place to play: Every child! Every ability! Everywhere!

www.gettingattention.org 57 c The 2008 Nonprofit Tagline List d CIVILHUMAN BENEFIT SERVICES (CIVIL (INCLUDINGRIGHTS, COMMUNITY, CHILDREN, ADVOCACY, YOUTH AND SOCIAL FAMILIES) SCIENCE)

ORGANIZATION NAME TAGLINE Boys & Girls Clubs The Positive Place For Kids

Bridge of Hope National Ending and preventing homelessness... one church and one family at a time

Bridges...A Community Support System, Inc. Asking for Help is a Sign of Courage

Broome County Office for Aging Bringing Seniors and Services Together

CAIN Help for Today - Hope for Tomorrow" and "Feed Bodies and Souls"

Camp Fire USA Today's Kids. Tomorrow's Leaders.

Camp Git-along It's All For the Kids

Campagana Academy Restoring Hope. Building Dreams.

Camphill Communities California Honoring Our Past, Building Our Future.

Canadian Mental Health Association Toronto Branch Mentally healthy people in a healthy society

Careers Industries, Inc. Enriching the lives of people with disabilities through work, care, community.

Caregiver Volunteers of Central Jersey Caring for People by People Who Care

CareLink Supporting older people and their families with the resources they need to maintain independence and quality of life.

CARF International Enhancing Peoples' Lives

Celebrate Differences Celebrating the Abilities of Those with Disabilities

Center For Siouxland Assistance, Information & Direction

Center for the Pacific Asian Family Nurturing change together.

Center for the Visually Impaired An Eye Opening Experience

Cheshire Making Independence Possible

Chicago House and Social Service Agency Here at the beginning. Here until the cure.

Child Guidance Center of Southern CT Hearing. Helping. Healing.

Child Quest International Keeping Hope Alive

Children's Advocacy Center of Sullivan County Giving Children a Voice

Children's Aid Society Building Families Strong

Children's Council of San Francisco Working to Meet Child Care Needs in Our Community

Children's Home of Northern Kentucky Serving children for 125 years.

Children's Services Center They may be other people's children, but they are our future.

CHOICES Your Life, Your Future, Your Choice

Coalition for Kids, Inc. When we invest in children and families we strengthen our community.

Columbia Lighthouse for the Blind Independence is Our Vision

Columbus House The Way Home

www.gettingattention.org 58 c The 2008 Nonprofit Tagline List d CIVILHUMAN BENEFIT SERVICES (CIVIL (INCLUDINGRIGHTS, COMMUNITY, CHILDREN, ADVOCACY, YOUTH AND SOCIAL FAMILIES) SCIENCE)

ORGANIZATION NAME TAGLINE Combined Pensioners & Superannuants Serving the community since 1931 Association of NSW Inc

COMEA House and Resource Center Offering a hand up to those in need.

Community Blood Center Save a Life. Right Here, Right Now,

Community by the Cabinful Foundation for Jewish Camp

Community Center of St Bernard A neighborhood networking resource

Community Concepts Helping people change lives.

Community Foodbank of NJ Fighting Hunger and Poverty

Community Link Live. Learn. Work. Play.

Community Partnership for Child Development Educate the child, strengthen the family, build the community

Court Street Village Nonprofit Providing quality, affordable housing and promoting healthy neighborhoods.

Craigslist Foundation Helping People Help

Crisis Center of Anderson & Cherokee Counties Building a Safer Community

Crisis Line of Central Virginia You're Never Alone

Crossroads Community Ministries From Homelessness to Hope

Dakota Communities People with disabilities realizing potential.

Dallas Challenge, Inc. Turning Lives Around Since 1984

DayOneNetwork, Inc. Finding a way for people with developmental disabilities

Delaware Adolescent Program, Inc. We specialize in new beginnings.

Dream Brokers Connecting Inner City Children and Youth

Dreams for Kids Changing Lives... One Kid at a Time

Eckerd Youth Alternatives Improving the Future One Child at a Time

Embracing Life To Love and Cherish Life

Emerald Coast Children's Advocacy Center Preventing Child Abuse. Protecting Children. Restoring Lives.

Everyday Blessings A child caring, child placing agency

EW Tipping Foundation Live life your way

Fairfax Partnership for Youth Promoting Positive Youth Development

Family & Children Services Strengthening individuals. Strengthening families. Strengthening communities.

Family Building Blocks Keeping Children Safe and Families Together

Family Connection Helping children - Connecting families

Family Holiday Association The Holiday Charity for Families in Need

Family Life A community caring for families, children and youth

Family Outreach Community United Services (FOCUS) Providing long term solutions to homelessness.

www.gettingattention.org 59 c The 2008 Nonprofit Tagline List d CIVILHUMAN BENEFIT SERVICES (CIVIL (INCLUDINGRIGHTS, COMMUNITY, CHILDREN, ADVOCACY, YOUTH AND SOCIAL FAMILIES) SCIENCE)

ORGANIZATION NAME TAGLINE

Family Promise Building communities, strengthening lives.

Family Service Association of Bucks County Strengthening Individuals, Families and Communities Since 1953

Family Service Association of Wyoming Valley Working with children, individuals, families and communities to achieve their potential.

Family Service Center Strong families, strong communities for over 90 years.

Family Service of Napa Valley Helping families help themselves.

Fellowship Village / Development Dept. Creating a better life for older adults

Fellowship Village / Development Dept. Helping seniors gracefully and successfully age

FL Lions Conklin Center for the Blind Developing the Potential for Independence

Florence Crittenton Services Ending Poverty One Family at a Time Food Pantries for the Capital District * Help us feed the hungry FoodLink for Tulare County No Child Goes Hungry

Friendship Community A Christian ministry serving people with developmental disabilities.

FSW Inc. Changing lives, creating brighter futures.

Gander Bay Family Resource Centre Today's Children For a Brighter Future

Genesis Home Ending homelessness, one family at a time.

Giants of Generosity Embrace the Power of Shared Giving

Girl Scouts Where Girls Grow Strong

Girls Inc. Smart, Strong and Bold

Give Kids The World Where Happiness Inspires Hope

Greater Texas Community Partners Compassion in Action for Texas Children

Hadassah Women's Zionist Organization of America

Harbor House Domestic Abuse Programs Haven. Help. Hope.

Heartland Senior Services Story County Resources for Successful Aging

High Desert Relative Caregivers Helping Kinship Families Avoid the Pitfalls

Hill Country CARES Working for healthy individuals, healthy families, healthy communities

Hi-Tech Charities Building Human Potential for Economic Development

HomeSafe, Inc. Every Home Should Be A Safe Home

Hope Harbor, Inc. Equipping at-risk youth for lives with meaning and purpose

Hope Village A Place to Call Home

Human Connexus Foundation Connecting People with Means with People with Needs

IN THE HEART Children's Healing Services A Place for Children

Indiana Youth Institute Serving those who work with youth.

www.gettingattention.org 60 c The 2008 Nonprofit Tagline List d CIVILHUMAN BENEFIT SERVICES (CIVIL (INCLUDINGRIGHTS, COMMUNITY, CHILDREN, ADVOCACY, YOUTH AND SOCIAL FAMILIES) SCIENCE) ORGANIZATION NAME TAGLINE

Innovation Center for Community and Youth Development Connecting People and Ideas to Create Change

Institute for Self Esteem & Evaluation, Inc. Having Exactly What You Want

Jameson Camp Discover!

Jewish Big Brothers Big Sisters of Los Angeles Excellence in Mentoring

Jewish Community Services of South Florida Meeting Needs. Improving Lives

Jewish Family & Children's Service # When You Can't Do It Alone of Sarasota –Manatee, Inc.

Jewish Family and Children's Services Direct Help to People in Need for 150+ years

Jewish Federation of Greater Houston Making A Difference in Jewish Lives

Junior League of Miami Foundation Building Better Communities

KIDPOWER Teaching people of all ages and abilities to use their power to stay safe, act wisely and believe in themselves!

KidTrek Walking with kids through life

KidZone PHILADELPHIA Lift as you climb

Kindness, Inc. Driven by Kindness

L.A. County Children's Planning Council Improving Children's Lives

Lake County Council on Aging Foundation Helping older adults, now and in the future

Lebanon Valley Brethren Home A Caring Community Setting Standards of Excellence

Lebanon Valley Brethren Home Respect. Harmony. Compassion. It's what we believe.

Legacy House Altering the legacy of violence, one life at a time

Legal Assistance for Seniors Leading the Fight for Seniors' Rights

LifeLine Hear to listen

Lutheran Metropolitan Ministry Building right relationships in community

Lutheran Social Services Touching Lives Through Faith and Caring

Lutheran Social Services of Michigan Hope, Compassion, Solutions

Make-A-Wish Foundation of Southern Florida Share the Power of a Wish

Marymead Child and Family Centre Caring for children, Supporting families, Strengthening community

Mason City Noon Rotary Service Above Self. Humanity In Motion.

Meals On Wheels Association of America (MOWAA) So no senior goes hungry”® Memphis Child Advocacy Center * Helping victims become children again Mercy Housing Building Homes. Strengthening Lives.

Metropolitan Council on Jewish Poverty Acts of Charity, Deeds of Kindness

Mid-Iowa Community Action, Inc. Helping People. Changing Lives. Building Communities.

Missing Children Society of Canada Because the search must go on

Mission Focused Solutions Providing Support to the Child Welfare and Human Services Community

www.gettingattention.org 61 c The 2008 Nonprofit Tagline List d CIVILHUMAN BENEFIT SERVICES (CIVIL (INCLUDINGRIGHTS, COMMUNITY, CHILDREN, ADVOCACY, YOUTH AND SOCIAL FAMILIES) SCIENCE)

ORGANIZATION NAME TAGLINE

Missouri Council of the Blind To promote the general well-being of our members and legally blind people in Missouri, and to support or participate in other programs promoting the best interests of legally blind people everywhere.

Mothers Fighting For Others Imagine What an Army Of Inspired Mothers Could Do To Change The World

Multi-Service Center Helping People. Changing Lives. Since 1971.

My Choice Community Development, Inc. The right choice for after school programming.

NA'AMAT USA Think Israel. Think NA'AMAT.

Nashville Cares Nashville Has AIDS

National CASA Association Make a Lifelong Difference for a Child OR A Powerful Voice in a Child's Life OR Be the Difference. Volunteer.

National Council of Jewish Women A faith in the future. A belief in action.

National Relief Charities Building Strong, Self-Sufficient Native American Communities

Navy-Marine Corps Relief Society Your First Resource

New Door Ventures Helping at-risk youth prepare for work and life.

New Genesis House A Place for Renewal

Northeast Ohio Adoption Services Adoption...be part of something special

Oasis for Girls Cultivating generations of strong, empowered and creative women.

Ombudsman, Inc. Citizens Serving Long-Term Care Residents in Alameda County

One Warm Coat Warming communities . . . one coat at a time

Operation Blessing Breaking the cycle of suffering

Opportunities for a Better Tomorrow Building careers through confidence, discipline and professionalism.

Orleans Community Action Committee, Inc. Serving Orleans and Genesee Counties

Pacifica Resource Center/Tides Center Neighbors Helping Neighbors

Parramatta Mission Transforming Lives

Paws With A Cause With a PAWS dog, disability does not mean inability.

Peninsula Jewish Community Center Your Center for Life

Peninsula Volunteers, Inc. Providing Vitality for a lifetime

Person-to-Person Because sometimes people need a helping hand

Pillars Making Connections. Changing Lives.

Potluck Food Rescue Bridging the gap between excess food and the hungry

Prevent Child Abuse Iowa Protecting children is everyone's business

PROVAIL Life opportunities for people with disabilities.

Raleigh County Commission on Aging, Inc Helping Seniors Hold Onto What They Value Most... Their Independence

www.gettingattention.org 62 c The 2008 Nonprofit Tagline List d CIVILHUMAN BENEFIT SERVICES (CIVIL (INCLUDINGRIGHTS, COMMUNITY, CHILDREN, ADVOCACY, YOUTH AND SOCIAL FAMILIES) SCIENCE)

ORGANIZATION NAME TAGLINE Reading & Radio Resource Voices from the Heart Since 1969

Rebuilding Together - Morgan County Keeping Families Safe, Warm, and Dry

REHAB Programs For People With Disabilites

Respite Outreach Care for Kansans Organization Experience the embrace. Embrace the experience.

Riverdale Mental Health Association Serving the Bronx

Riverside Community Care The help you need close to home.

Rockwall County Helping Hands Serving People since 1976

Ronald McDonald House of Winston-Salem, Inc. Caring for families caring for children

Safe Horizon Moving victims of violence from crisis to confidence

Safe Shores - The D.C. Children's Advocacy Center Because it takes a team to end child abuse.

Safety House Association of Victoria Feeling unsure? Knock on a safety house door.

Salvation Army We're all in this together.

San Diego Rescue Mission Restoring the Lives God Intended

Sandy Rees Consulting Coaching & Mentoring for Groups that Matter

Sarah's Place Women's Resource Center. Inc. Enabling Women and Children

Sarasota Partnership for Children's Mental Health Transform. Listen. Care.

Second Harvest Food Bank of Northwest NC Sharing the Abundance so No One Goes Hungry

Second Helpings, Inc. Eliminating Hunger and Empowering People

SEND-A-HUG Because a little hug goes a long way!

Senior Community Centers Passionately helping seniors survive.

ServeMinnesota Making Minnesota Better

Shelter, Inc. Emergency Housing for Children and Adolescents

Shepherd's Center of Greater Winston-Salem Promoting and Supporting Successful Aging

Sierra Adoption Services Keeping the Promise of Family Silken's ActiveKids Movement * We Help Neighborhoods Play Sisters Acquiring Financial Empowerment * Rise Above Your Expectations Society for the Physically Disabled A part, Not apart Society of St. Andrew * Gleaning America's Fields, Feeding America's Hungry Southeastern Children's Home A Place of Hope

Southwest Crisis Services Crisis Line - Safe Shelter - Genesis House

Special Olympics Kentucky Be a Fan

Special Transit Your Community Link

StandUp Parenting, Inc. Parents Supporting Parents

Starlight Starbright Children's Foundation-MidAtlantic Helping seriously ill children and their families cope.

www.gettingattention.org 63 c The 2008 Nonprofit Tagline List d CIVILHUMAN BENEFIT SERVICES (CIVIL (INCLUDINGRIGHTS, COMMUNITY, CHILDREN, ADVOCACY, YOUTH AND SOCIAL FAMILIES) SCIENCE)

ORGANIZATION NAME TAGLINE Stop AIDS AVOC's One Goal is Our New Name

Straight Spouse Network Reaching Out. Healing. Building Bridges.

Strategies for Change Families Can Break the Cycle of Trauma, Violence and Substance Abuse

Strycker's Bay Neighborhood Council Helping People Help Themselves

Summer Search Where Change Begins

Table to Table The Right Thing to Do

Talk About Abuse to Liberate Kids, Inc. Breaking the Silence that Surrounds Child Sexual Abuse

The Barrett Foundation Building futures for women and children

The BIG Team Regatta A Corporate Sailing Challenge to Benefit Youth Sailing

The Center for Community Transitions Building People, Not Prisons

The Corps Network Strengthening America through Service and Conservation

The Foothills Village Where Seniors Retire At Home

The House of the Good Shepherd Changing children's lives.

The House, Incorporated Facing tomorrow, today.

The Meadows Foundation Enriching the lives of the people of Texas

The PourHouse, Inc. Inspiration. Restoration. Community.

The Salvation Army Doing The Most Good

The WARM Place Mending the hearts of grieving children since 1989.

The Women's Center Inspiring the Courage to Hope, Teaching the Skills to Cope

Transitions Where Women and Families Grow

United Way Live United

United Way What Matters

United Way of Central Indiana Addressing today's needs. Reducing tomorrow's.

United Way of King County Choose the Way

Urban Colors Arts and Mentoring (U.C.A.M.) You Can With UCAM

Urban Ministries of Durham Serving the Emergency Needs of Durham's People

Vocational and Rehabilitation Research Institute Meeting the needs of persons with disabilites and the community at large since 1969.

Voices for Ohio's Children Raise your voice for kids!

We Care Services for Children Learning Without Limitations

WELS Lutherans for Life Treasuring human life one heart at a time.

West Suburban PADS Serving the needs of homeless men, women and children in West Cook County since 1992.

Whosoever Will Outreach Ministries Reaching out to hurting people… from the jailhouse to the penthouse.

www.gettingattention.org 64 c The 2008 Nonprofit Tagline List d CIVILHUMAN BENEFIT SERVICES (CIVIL (INCLUDINGRIGHTS, COMMUNITY, CHILDREN, ADVOCACY, YOUTH AND SOCIAL FAMILIES) SCIENCE)

ORGANIZATION NAME TAGLINE YMCA of Dane County Building strong kids, strong families, and strong communities

Youth & Shelter Services, Inc. Helping the next generation soar to a brighter future.

Youth Development Commission Supporting Programs that Support Our Youth

Youth Development, Inc. Developing Lives

YWCA USA Eliminating Racism, Empowering Women

c The 2008 Nonprofit Tagline List d CIVIL INTERNATIONAL,BENEFIT (CIVIL RIGHTS, FOREIGN COMMUNITY, AFFAIRS &ADVOCACY, NATIONAL SOCIAL SECURITY SCIENCE)

ORGANIZATION NAME TAGLINE American Jewish World Service Pursuing global justice through Grassroots Change in Africa, Asia and the Americas AmeriCares * A Passion to Help. The Ability to Deliver. Australian Volunteers International Find your place in the world

COOPI From 1965, together for people in need in the world.

Doctors Without Borders Providing Medical Relief

Dusty Feet The dust of Africa will never leave the soles of your feet.

Envirofit International Making the world fit for humanity

Genocide Intervention Network Have a hand in stopping genocide.

Global Resource Alliance Abundant living through sharing and cooperation

International Development Exchange (IDEX) Building Alliances for Social Change International Rescue Committee * From Harm to Home Latin America Working Group Actions at Home for Just Policies Abroad

Love Without Boundaries Touching lives, one child at a time.

Lutheran World Relief To Others, Through Others Mercy Corps * Be the Change Missionary Ventures Carrying the Word to the world through personal involvement

OneWorld.net Beyond Your Own Borders

OneWorld.net Think. Act. Live. Beyond Your Own Borders.

ORBIS International Saving Sight Worldwide

Peace Corps Toughest Job You'll Ever Love Ploughshares Fund * Investing in Peace and Security Worldwide Pro Mujer Visit our new website at www.promujer.org to get the latest news and view videos of Pro Mujer in action.

Refugees International A Powerful Voice for Lifesaving Action

Rethink Media Solutions for a Safer World

www.gettingattention.org 65 c The 2008 Nonprofit Tagline List d CIVIL INTERNATIONAL,BENEFIT (CIVIL RIGHTS, FOREIGN COMMUNITY, AFFAIRS &ADVOCACY, NATIONAL SOCIAL SECURITY SCIENCE)

ORGANIZATION NAME TAGLINE

ShelterBox USA The Need Exists. The Need Persists.

Tales from a Small Planet What it's really like to live there ...

Team Darfur An international coalition of athletes committed to raising awareness about and bringing an end to the crisis in Darfur, Sudan.

The People Speak Speak Up. Change the World.

U.S. Fund for UNICEF # Whatever it takes to save a child

c The 2008 Nonprofit Tagline List d CIVIL BENEFIT (CIVILJOBS RIGHTS, & WORKFORCE COMMUNITY, DEVELOPMENT ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE

Active Gray Matter Self Employment Works

Asbury Images Rebuilding Lives One Shirt at a Time

Building Future Builders # All Building Starts With a Foundation First Occupational Center of New Jersey * From Dependence To Independence Goodwill Let's go to work

Goodwill Industries of Greater New York We put people to work. & Northern New Jersey

Goodwill Niagara Creating Hope, Jobs & Futures

Goodwill of Greater Washington Building Dignity through Work Goodwill/Easter Seals Minnesota * More than a store. We build healthy families and communities one job at a time.

Illinois Manufacturers' Association Serving Manufacturers since 1893

MicroMentor Find a Mentor. Be a Mentor. Build a Business.

Ohio Mathematics and Science Coalition Advocates for the Improvement of Mathematics and Science Education for all Ohio Students

Self-Employment Loan Fund (SELF) Your Idea + Our Support = Business Success

SF Works Breakthrough Workforce Solutions

Sharonville Chamber of Commerce Expert Connections

South Valley Economic Development Center Growing Business in our Valley

The Cara Program Transforming Lives The Workforce Alliance * Advocating for a Skilled, Productive, and Prosperous Workforce TTEC Enterprises Ltd Excelling in Employment, Training and Community

Upwardly Global Helping immigrant professionals re-build their careers.

Urban League of Greater Madison Building the Road to Economic Success

www.gettingattention.org 66 c The 2008 Nonprofit Tagline List d CIVIL BENEFIT (CIVILRELIGION RIGHTS, & SPIRITUAL COMMUNITY, DEVELOPMENT ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE Aleph Institute No Jew forgotten. No Jew alone.

American Rescue Workers People Helping People

Bible League God's Word in Action

Bon Secours Spiritual Center Place of Peace, Healing and Hope Canadian Bible Society * Changing Hearts, Changing Lives Christian Family Movement Be doers of the word, and not merely hearers -- James 1:22

Christian World Outreach Making a Difference Church of the Larger Fellowship * Your church at home, anywhere in the world. Church Resource Services, Inc. * Helping the Church be the Church. Cornerstone United Methodist Church Expressing the Love of Jesus Christ

GEN 1 Kids. Arts. God.

Harvard Hillel The Catalyst for Jewish Life On Campus

Jewish Federation of Greater Portland Live generously. It does a world of good.

JOY International Women experiencing fresh faith, new hope, real love.

Light House Mission Shining the light during a point of darkness.

Memphis Theological Seminary # Grounded in tradition...Open to the Spirit

Mustard Seed Ministries Changing Lives . . . One home at a time.

Partners In Hope Short-Term Missions Supporting Long-Term Ministry

Rhema FM 91.9 Better Music. Better Message.

Scripture Union Tasmania Hope for the Future

Sikh Coalition The Voice of a People

Sisters of Notre Dame de Namur, CA Province Hearts Wide as the World: Making a Difference Together

SonScape Retreat Ministries Igniting and Restoring Christian Leaders Worldwide

Take TWO Kids Ministry The place with inner-tainment for the heart.

The Advance Advancing Hope in Christ's Name

The Christian and Missionary Alliance Living the Call Together

Twenty-six:Twelve A Ministry of the Foundation Management Services Family United Church of Christ * No matter who you are or where you are on life's journey, you're welcome here.

World Revival Network of Ministries Empowering Life and Ministry

www.gettingattention.org 67 c The 2008 Nonprofit Tagline List d CIVIL BENEFIT (CIVIL RIGHTS,OTHER COMMUNITY, ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE A.C.T. Now - Memphis Act now - there's no time like the present!

Access Humboldt Local Voices through Community Media

ACE Representing Australia's Disability Employment Network

Anixter Center We see the ability in everyone.

Association of Independent Information Professionals Knowledge Delivered

Australian Centre for Philanthropy For the common good and Nonprofit Management

Australian Shareholders' Association Standing up for shareholders

Awards and Recognition Association The Professional's Choice

Bendigo Figure Skating Club Bendigo Ice Sports - The Heart of Victorian Ice Skating

Centering Corporation We give you support. We give you information. We give you hope.

ChangingThePresent Changing The World, One Gift at a Time

Cleveland Engineering Society Learn -- Connect -- Lead

Common Impact Doing Good Done Better

Convoy of Hope Compelled by Compassion, One Life at a Time

CRN+ The Heart of the Caribbean

Design that Matters Innovation for Social Enterprise

EngAGE # The Art of Active Aging

Friends of Jamaica USA Together, we will make a difference.

Gandhi Brigade Youth Media With a Focus

GlobalisLocal Experience the difference you make in the world.

ICD Transforming Lives Since 1917

Independent Business Foundation Champions for education and development of small to medium enterprises Institute for Inquiry * Changing the News Kansas City Creative Creativity Serving Community

Kansas Public Employees Retirement System Working Today for a Secure Tomorrow

Leadership MetroWest Engaging Leaders - Building Community

Life Enriching Communities The Choice in Wellness Lifestyle

Lummi CEDAR Project Weaving a Vision: Uniting the Wisdom of the Elders with the Dreams of the Youth

MLFCCA Providers working with providers. Museum of Transportation * It's a Moving Experience! National Council of Nonprofit Associations National Voice - State Focus - Local Impact

www.gettingattention.org 68 c The 2008 Nonprofit Tagline List d CIVIL BENEFIT (CIVIL RIGHTS, COMMUNITY,OTHER ADVOCACY, SOCIAL SCIENCE)

ORGANIZATION NAME TAGLINE NTEN (Nonprofit Technology Network) * People Who Change the World Need the Tools to Do It! Ontario Service Safety Alliance Caring Pays

Oregon Center for Public Policy # Because facts matter.

Peter Becker Community Simply Comfortable Living

PowerLink Advancing Women-owned Businesses

River of Light Enterprise, Inc. Weaving a tapestry of compassion, commerce and community.

Sedgefield Borough Council B:ACTIVE

Sightline Institute Solutions for Cascadia

The Bush Care Project Bush Cares

Vibha Share their Dreams. Shape their Future.

WGBH Produced in Boston, Shared with the World

WIRE - Women's Information Talk things through with WIRE. X Prize Foundation * Revolution Through Competition

www.gettingattention.org 69 c The Nonprofit Tagline Report d VII. APPENDICES APPENDIX B

LEARN MORE, GET HELP: NONPROFIT TAGLINES, BRANDING AND OTHER NONPROFIT MARKETING CHALLENGES • Here are two easy, no-cost ways to stay updated on nonprofit marketing tips and trends—including branding and taglines—you need to know about. Both resources are crafted specifically for nonprofit communicators focused on helping their organizations succeed through effective marketing. 1. Subscribe to the Getting Attention e-news – in-depth articles and case studies 2. Read (and better yet, subscribe) to the Getting Attention blog – pithy, punch bytes

• For branding and tagline consulting, speaking, training (in-person, webinar or teleseminar), and customized reports, guides or surveys, contact report author Nancy Schwartz at [email protected]. Her firm Nancy Schwartz & Company, provides results-driven marketing and communications services to nonprofit organization and foundation clients. In addition, she’s a well-known conference speaker for keynotes and breakout sessions, and premiered these findings to attendees of the 2008 annual conference of Council of Community Services of New York State, Inc. (CCSNYS).

www.gettingattention.org 70 c The Nonprofit Tagline Report d VII. APPENDICES APPENDIX C

SURVEY INSTRUMENT

1. What’s your role in your organization? Fundraising/Development Marketing & Communications Executive Director Programs Other 2. Does your organization have a tagline? Yes (proceed to questions 3 through 6) No (proceed to questions 7 and 8)

For organizations with a tagline

3. What is your organization’s name, tagline and Web address/URL? 4. How effective is your organization’s tagline? Not effective Somewhat effective Effective Very effective 5. How long has your organization used this tagline? 1 year or less 2-4 years 5-8 years More than 8 years 6. In what field does your organization work? Please select your main field of focus. Arts & Culture Civic Benefit (civil rights, community, advocacy, social science) Education Environment & Animals Grantmaking Health & Sciences Human Services (including children, youth and families) International, Foreign Affairs & National Security Jobs & Workforce Development Religion & Spiritual Development Other www.gettingattention.org 71 c The Nonprofit Tagline Report d VII.APPENDICES APPENDIXC

For organizations without a tagline

7. Why doesn't your organization have a tagline? (check all that apply) Can’t agree on one Never thought of it Leadership doesn’t want one Have been working on it forever Other

8. In what field does your organization work? Please select your main field of focus. Same fields as in question 6 above.

www.gettingattention.org 72 c The Nonprofit Tagline Report d VII. APPENDICES APPENDIX D

ABOUT THE AUTHOR

Nonprofit marketing expert Nancy E. Schwartz publishes the Getting Attention blog and e-newsletter for nonprofit communicators. Nancy also founded and runs Nancy Schwartz & Company, providing results-driven marketing and communications services to nonprofit organization and foundation clients. In doing so, she draws on many years of diverse experience, on staff and as a consultant, with organizations as varied as Blueprints for Violence Prevention, Corporation for Supportive Housing, National Association of Mothers’ Centers, Organic Exchange, and the Robert Wood Johnson Foundation and many of its national programs. NS&C’s specialties include communications planning, message development, online communications innovations (she stays way ahead of the curve to put these tools to work for clients asap) and developing revenue streams for nonprofit organizations. You can reach Nancy at [email protected] or at 973-762-0079. Subscribe to Nancy’s free e-newsletter, Getting Attention, and read her blog for more insights, ideas and great tips on attracting the attention your nonprofit organization deserves.