Checklist to Convert Your Restaurant Into a Ghost Kitchen

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Checklist to convert your restaurant into a Ghost Kitchen Would you like to take a digital shift with your restaurant and adapt to the new consumer habits? Here are important steps to consider for a successful transformation into Ghost Kitchen: 1. Location, space and kitchen equipment Comments Choose a strategic location to optimize travel time or that is easily accessible if you offer take-out. (near major roadways) Ensure you have sufficient space and necessary equipment to have an organized work and produce large quantity orders efficiently. Ensure parking space is available if you offer order take-out or curb-side pickup. Plan for additional design investment if you offer take-out orders. 2. Verify the permits needed Comments Check if more permits are needed according to your location. 3. Determine an effective delivery strategy Comments Decine whether you want to use your own delivery fleet and/or a third-party delivery application. (Uber Eats, DoorDash, Deliveroo) Evaluate investments and labour costs associated with delivery options. Define the delivery area served by your Ghost Kitchen. Use dispatch applications to optimize your delivery staff’s routes, if you use your own fleet. 4. Invest in technology tools Comments Find the online ordering tool that suits your needs. Invest in creating an eye-catching and easy-to-use website that represents your brand. Combine the use of third-party applications with your own online ordering system. 5. Hire the right team Comments Keep your current employees, if possible, and rearrange their tasks to align your operations. Hire an experienced manager. Choose employees who perform well under pressure and have fast-food or fast-casual restaurant experience. Hire enough cooks and delivery people to meet demand. 6. Create a solid marketing plan Comments Clearly set your Ghost Kitchen’s objectives. Define your target customers. Analyze your competition in the area. Determine type of Ghost Kitchen you want to set up. Establish your marketing strategy to promote your Ghost Kitchen. (email, social networks, mailings) Use your website and social media to share your special offers and promotions. Think about a menu and type of packaging that will offer stellar experience for your customers. (well-presented dishes, hot food, etc.) Take enticing photos of your dishes for your online ordering platform. Are you ready for your restaurant’s digital transformation? If you’re looking for a way to increase your profits or stay afloat in these difficult times, you must digitally transform your business. Our team helps you get online in no time and provides you with your own personalized white-label platform. We also offer you intelligent marketing tools, integrated delivery, an artificial intelligence module and much more. 1-866-214-0061 ueat.io.

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