This Booklet Was Written to Share Our Experiences With
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This booklet was written to share our experiences with the Conference Bike as a tool to bring people together on a corporate or institutional campus and pass on some insights that might be interesting and useful to you if you are involved in the areas of communication, motivation and therapy. Bringing People Together Introduction. ................................................................................................................................... 3 The ConferenceBike. ....................................................................................................................... 4 Corporate Campus Life. .................................................................................................................. 6 Bike Fleets ................................................................................................................................... 6 Liability and Risk Management ............................................................................................... 6 Bike Repair and Maintenance ................................................................................................. 6 Events and Campaigns ................................................................................................................ 7 Google is using ConferenceBikes for team-building. .................................................................. 9 Institutional Campus Life. ............................................................................................................. 10 Colorado Rocky Mountain School ............................................................................................. 10 Alfred University ........................................................................................................................ 11 Touring a Campus on a Bicycle Built for 7 ................................................................................. 15 An Educated Guess: What's About To Change At Colleges Across America Before 2050............ 16 In Closing. ...................................................................................................................................... 19 2 Bringing People Together Bringing bicycles on campus, whether corporate or institutional creates a win-win-win situation as all pillars of sustainability are addressed: ° Economic ° Environment ° Social And as Mary Poppins says: In every job that must be done There is an element of fun You find the fun and snap! The job's a game Introducing the ConferenceBike, a bike intentionally built to create community, communication and creativity. 3 Bringing People Together “Every group you can think of can use a 'CoBi' as a TOOL and a SYMBOL for bringing people together... the CoBi makes every owner/operator FEEL like an artist; behind the wheel of this bike you SEE the joy that YOU are bringing to people. (Emphasis most definitely theirs).” The ConferenceBike is a unique tricycle that is pedaled by 7 riders sitting in a circle. One person steers while the other 6 pedal (or not), as the bike moves effortlessly along. The ConferenceBike is now being enjoyed by diverse groups all over the world. It is a tour bike in London, a tool for corporate team-building in Amsterdam, a way for blind people to bike in Dublin, a human-powered school bus in America and a vehicle to convey people at theme parks in England, Germany and Israel. Every week new uses are being discovered: seminars, clubs, festivals, therapy groups are amazed at the powerful sharing effect that these bikes have. The ConferenceBike or CoBi-7 came out of performance artist Eric Staller’s “Urban UFO” series of mobile public artworks that he began in 1985. In 1991 Eric Staller built the Octos, a circular 8-person bike, complete with futuristic black and white costumes worn by his crew when he performed it in NYC. When he moved to Amsterdam in 1991 there was such an enthusiasm for Octos that it occurred to him to turn it into a product. He collaborated with a Dutch bike builder to prototype 8-person and then 7-person iterations that he sold to a number of European parks. Here is where he learned that there is a big difference between a performance art one-off and a product, as these early models were very maintenance-intensive, if not prone to mechanical failure! In 2000, he made the acquaintance of a German engineer from Volkswagen, so inspired by the ConferenceBike that he quit his job and went into business with Eric. Together they evolved the robust and reliable machine that it is today. There are now almost 400 CoBies in more than 20 countries. Owner/operators have come up with uses for my bikes that even he never dreamed of. Some of our favorites: VOYAGE POUR LA PAIX CoBies used by a mid-east peace organization in Paris with Palestinian and Israeli kids riding and laughing TOGETHER. HELEN KELLER NATIONAL CENTER and FLORIDA SCHOOL FOR DEAF AND BLIND: institutes for the deaf and blind using CoBies for recreation and as a tool to teach trust. 4 Bringing People Together GOOGLE CAMPUS getting executives out of the boardroom and thinking outside the box. Also used as 'soft transportation', when it's too far to walk, but too near to drive: take the CoBi! THE ROYAL ENGINEERS OF THE BRITISH ARMY are using a CoBi to raise awareness and money for soldiers injured in Afghanistan and Iraq. THE BRICK CHURCH in St. Louis uses one for Sunday school. Young people getting some exercise and getting to know one another. CIRQUE DE SOLEIL uses one for community outreach in Montreal. STONY BROOK and ALFRED UNIVERSITIES are using them for orientation and campus tours. THE COLORADO ROCKY MOUNTAIN SCHOOL uses one to raise awareness about fitness and alternative energy transportation. The Washington DC Veterans Administration Medical Center has a ConferenceBike that was donated by Eric Staller's father. It is used by employees and Veterans for recreational and fundraising events. 5 Bringing People Together Bikes are finding their way into corporate and institutional transportation, sustainability and wellness programs because of their significant ability to impact daily efficiencies and the bottom line. The League of American Bicyclists recognizes companies with “Bicycle Friendly Business” awards. The latest round included some of the world’s largest, most respected companies, like Facebook, Apple, Hewlett Packard and Williams-Sonoma. Company bike fleets are an efficient way to navigate large corporate campuses; to travel to meetings in urban centers; to deliver packages in densely populated areas; and to bike commute. Corporate campuses throughout Silicon Valley, including Google, Facebook and Apple, use bikes as an alternative to cars and company shuttles. Urban headquartered companies like Williams- Sonoma, with buildings throughout San Francisco, have bikes available for inter-office travel. Companies like FedEx and UPS use bikes for deliveries in dense cities like Paris, and in U.S. cities during the holidays. And General Mills and Sunpower have loaner fleets for employees who want to try bike commuting. Liability and Risk Management For company bike fleets, it’s important to make sure you’ve done everything you can to reduce liability. This includes plans for insurance, helmet use, education and maintenance. With careful upfront planning your program will operate smoothly, without undue risk. Bike Repair and Maintenance If you have a bike fleet, then you must have a plan for regular maintenance and repairs. Depending on your physical set-up, you may also need re-balancing services, as bikes will migrate and not always be available where and when employees want them. Some companies, like Google and Genentech, contract for on-site maintenance while others have staff to handle it. 6 Bringing People Together Like any good sustainability initiative, being a bike friendly business requires methods for motivating employee engagement. The simplest is the federal Qualified Commuter Tax Benefit, $20/month for employees who meet the minimum requirements for bike commuting. Even though it’s a small amount, it’s highly desired by serious bike commuters as it offsets much of the cost of riding a bike. Even better are internal systems that track and reward employees for commuting by bike. Some of these systems are evergreen, providing incentive throughout the year. Others are seasonal and tied to events like Bike-to-Work Day. So how can a company get started? Kimberly-Clarke’s bike program and sponsorship of their “Get Up and Ride” global bike-to-work campaign began with a single employee in Wisconsin. The campaign spread quickly and now involves Kimberly-Clarke sites worldwide. And for those who love to ride, there’s nothing more motivating than healthy competition. At Specialized, employees track their bike commuting stats against other members through their Commuter Club. Employee passion starts the program Bicycle friendly business program provides the blueprint 1. Engineering 2. Education 3. Encouragement 4. Evaluation 7 Bringing People Together 8 Bringing People Together Google currently has nine bikes in use for transportation and team building on their campus. They have had them for years in operation. Head of Transportation at Google Brendon Harrington says about the ConferenceBike: Photo credit Marcy Beard “Imagine one person facing forward and then the other six people around a circle. And the way the bike is manufactured and constructed, everyone can actually pedal at the same time — all contributing to propel the bike forward. But since they’re